Topics

Tech and AI

If you’re wondering what technology and AI can offer fitness beyond another dashboard, these conversations provide a thoughtful place to begin. Karl Foster explores how gym operators might automate administration, respond to changing attendance, and support staff without losing personal connections. Spencer Tatum asks how wearables, biomechanics, engineering, and coaching can work together, and what happens when athletes receive data without clear interpretation. Dr. Heather McKee considers how AI could help translate measurements into manageable next steps. Across these discussions, the questions stay close to everyday experience: which tasks need automation, how do people adopt new tools, and when does feedback become useful support? There is room here for curiosity about both technical possibilities and the people using these systems.

Start here

Latest conversations

Kim Gouch - Get Real: How Retro Fitness Plans to Claim #2 in HVLP48 min

operators

Kim Gouch - Get Real: How Retro Fitness Plans to Claim #2 in HVLP

Kim Gouch

Colleen Lewis & Dr. Amy Lee - bluSONIL: Where Aesthetics Meets Longevity53 min

longevity

Colleen Lewis & Dr. Amy Lee - bluSONIL: Where Aesthetics Meets Longevity

Colleen Lewis

Dr. Andy Galpin - Why Performance Beats Longevity - and How to Coach Both62 min

longevity

Dr. Andy Galpin - Why Performance Beats Longevity - and How to Coach Both

Dr. Andy Galpin

Chris Clawson - How EGYM is Moving Fitness to the Forefront of Preventative Healthcare56 min

tech

Chris Clawson - How EGYM is Moving Fitness to the Forefront of Preventative Healthcare

Chris Clawson

Chris Craytor - AI Strategy and 'Affordable Luxury' Success in Mid-Market Clubs55 min

operators

Chris Craytor - AI Strategy and 'Affordable Luxury' Success in Mid-Market Clubs

Chris Craytor

Gray Cook -  Movement Health Is the Missing Vital Sign64 min

longevity

Gray Cook - Movement Health Is the Missing Vital Sign

Gray Cook

Tony Scrimale - CR Fitness: HVLP Operational Excellence & The Private Equity Boom51 min

operators

Tony Scrimale - CR Fitness: HVLP Operational Excellence & The Private Equity Boom

Tony Scrimale

Dr. Amy B. Killen - Hormone Optimization Therapy's & The Future of Women's Health44 min

longevity

Dr. Amy B. Killen - Hormone Optimization Therapy's & The Future of Women's Health

Dr. Amy B. Killen

Simon Sollberger & Rich Bayly - PEAR Health Labs: Building the Operating System for Population Wellness49 min

tech

Simon Sollberger & Rich Bayly - PEAR Health Labs: Building the Operating System for Population Wellness

Sebastien Lagree - Lagree Fitness: 25 Years of Building to an Overnight Global Explosion50 min

capital

Sebastien Lagree - Lagree Fitness: 25 Years of Building to an Overnight Global Explosion

Sebastien Lagree

Brian Von Ancken - Wellness Growth Mastermind: How to Build a Thriving Industry Community41 min

capital

Brian Von Ancken - Wellness Growth Mastermind: How to Build a Thriving Industry Community

Brian Von Ancken

The Assembly: Reimagining How Industry Leaders Connect and Collaborate44 min

capital

The Assembly: Reimagining How Industry Leaders Connect and Collaborate

The Assembly

Bill Davis - The Complete Guide to AI Implementation in Fitness Operations41 min

tech

Bill Davis - The Complete Guide to AI Implementation in Fitness Operations

Bill Davis

Justin Tamsett - The Future of Fitness Leadership: REX Roundtables and Industry Evolution42 min

operators

Justin Tamsett - The Future of Fitness Leadership: REX Roundtables and Industry Evolution

Justin Tamsett

Evelyn Webster - Test, Fail, Repeat: SoulCycle's Practical Approach to AI Implementation47 min

operators

Evelyn Webster - Test, Fail, Repeat: SoulCycle's Practical Approach to AI Implementation

Evelyn Webster

Royi Metser - Smart Shoes That Coach: Avelo's Biomechanical Revolution49 min

tech

Royi Metser - Smart Shoes That Coach: Avelo's Biomechanical Revolution

Royi Metser

Amber Martinez - Scaling Culture: The 21% Profit Strategy Most Fitness Brands Miss51 min

operators

Amber Martinez - Scaling Culture: The 21% Profit Strategy Most Fitness Brands Miss

Amber Martinez

Power Moves: Tim Green - TeamUp's Custom Branded Apps and AI-Powered Lead Management13 min

tech

Power Moves: Tim Green - TeamUp's Custom Branded Apps and AI-Powered Lead Management

Power Moves

Mike Goscinski - 27 Words That Could Change Everything: The PHIT Act's Legislative Journey39 min

capital

Mike Goscinski - 27 Words That Could Change Everything: The PHIT Act's Legislative Journey

Mike Goscinski

Justin Santamaria - Scaling the Human Touch: AI The Future of Fitness Coaching47 min

tech

Justin Santamaria - Scaling the Human Touch: AI The Future of Fitness Coaching

Justin Santamaria

Emre Ozgur - Safe Sweat: The Anti-Group Fitness Model Built to Scale42 min

operators

Emre Ozgur - Safe Sweat: The Anti-Group Fitness Model Built to Scale

Emre Ozgur

Panel Discussion - AI in Fitness: Separating Signal from Noise with Industry Leaders62 min

tech

Panel Discussion - AI in Fitness: Separating Signal from Noise with Industry Leaders

Panel Discussion

Power Moves: Andy Peat & Jason Moore - Snap Fitness rolls out Spren's AI coaches and body composition to 1,100 gyms worldwide19 min

tech

Power Moves: Andy Peat & Jason Moore - Snap Fitness rolls out Spren's AI coaches and body composition to 1,100 gyms worldwide

Power Moves

Paul Byrne - Navigating MAHA: The Future of Fitness in American Healthcare49 min

capital

Paul Byrne - Navigating MAHA: The Future of Fitness in American Healthcare

Paul Byrne

Voices in the conversation

From the conversations

What does Karl Foster emphasize about helping staff adopt AI tools?

“Training is actually critical. It's not just training, it's also making sure you follow up on that.”

Karl Foster (Sport Alliance Head of AI) on Running Your Gym on Autopilot with AI · 24:23 ↗

What technology problem does Spencer Tatum identify in athlete performance?

“We're drowning in data. We have more tech than we ever had before, but our systems are still the same and we're not integrated.”

Spencer Tatum of TCU on Markerless Biomechanics, Wearables, and Athlete Engineering · 2:48 ↗

How does Dr. Heather McKee describe AI’s potential role in wearable feedback?

“A dashboard is a mirror. Um, it only becomes a coach when it helps someone understand what to do next. And I think that's where AI is quite exciting in terms of its interaction with wearables because it is helping us interpret things a little bit better.”

Dr. Heather McKee, PhD Behavioral Scientist, on Habit Formation and Fitness Motivation · 0:14 ↗

THE FUTURE OF FITNESS NEWSLETTER

What I’m paying attention to.

Every week, I talk with founders, operators, investors and scientists across fitness, health and wellness. Every Tuesday, I share the ideas that stayed with me.

Free, every Tuesday, plus our quarterly State of Fitness report. Leave anytime.