Topics
Franchising
Start here
52 minoperators
Will Bartholomew - From Peyton Manning's Teammate to D1 Training Founder
Will Bartholomew
46 minoperators
James Hurlock (Fitura Brands Founder & CEO) on Scaling Padel and Pilates Franchises
James Hurlock
52 mincapital
Rick Mayo - No Pressure, Just Strategy: Why Alloy Took a PE Partner After 30 Years
Rick Mayo
Latest conversations
46 minoperators
James Hurlock (Fitura Brands Founder & CEO) on Scaling Padel and Pilates Franchises
James Hurlock
48 mincapital
Jon Canarick, North Castle Partners, on Curves, Equinox, and GLP-1s in Fitness
Jon Canarick
47 minoperators
Adam Sedlack - How UFC GYM Scaled to 46 Countries With One Pricing Fix
Adam Sedlack
52 minoperators
Will Bartholomew - From Peyton Manning's Teammate to D1 Training Founder
Will Bartholomew
71 mincapital
Juliet Starrett & Alex Alimanestianu - Quarterly Reports: The GLP-1 Tipping Point, CrossFit Finds Its CEO, Garmin's Quiet Takeover of Fitness
54 mincapital
Edward Hertzman - Why Are the Most Successful Companies Hiding? Athletech CEO on Repositioning the Industry
Edward Hertzman
52 mincapital
Rick Mayo - No Pressure, Just Strategy: Why Alloy Took a PE Partner After 30 Years
Rick Mayo
42 minoperators
Sarah Luna - Pilates 3.0: How Pilates Addiction Plans to Scale to 1,000 Units by 2030
Sarah Luna
93 mincapital
Juliet Starrett & Alex Alimanestianu - Quarterly Reports: $7.5 Billion Merger, a Surprise IPO, and Executive Shuffles
50 minoperators
Pat Rigsby - Franchising Reality Check: B2B Acquisition, Broker Dependency, and Loss of Control
Pat Rigsby
41 minoperators
Verdine Baker - From StretchLab to iFLEX, Sequel Brands' Twist on Dynamic Stretching
Verdine Baker
51 minoperators
Amber Burke - The Quiet Scale: Burn Bootcamp's Massive Growth Without the Noise
Amber Burke
15 minoperators
Power Moves 005 - Alyssa D'aquino: Crunch Takes On Pilates
Alyssa D'Aquino
64 mincapital
Juliet Starrett & Alex Alimanestianu - Quarterly Reports: Peloton, Life Time, Planet Fitness, Garmin & The Bloodwork BOOM
50 mincapital
Sebastien Lagree - Lagree Fitness: 25 Years of Building to an Overnight Global Explosion
Sebastien Lagree
46 minoperators
Michael Ramsey - The Black Sheep of Pilates: How Strong Pilates is Breaking All the Rules
Michael Ramsey
47 mincapital
Julie Cartwright - 300% Digital Growth and 22 Studios: Pvolve's Omni-Channel Strategy
Julie Cartwright
42 minoperators
Emre Ozgur - Safe Sweat: The Anti-Group Fitness Model Built to Scale
Emre Ozgur
48 minoperators
Rick Mayo - Strength First: Simplifying the Modern Fitness Prescription
Rick Mayo
50 minoperators
Tom Dowd - From Revamp to Rebrand: The F45 Renaissance
Tom Dowd
49 minoperators
Kyle Jones - iCRYO & The Future of Longevity Franchising
Kyle Jones
53 minlongevity
Lou DeFrancisco - Lindora & Scaling GLP-1 Weight Loss Programs
Lou DeFrancisco
50 minoperators
Andrew Lachlan - Sauna House- A Modern Spin On Age-Old Wellness
Andrew Lachlan
48 minoperators
Mark Fisher - The Evolution of Gyms: A 15yr Perspective
Mark Fisher
Voices in the conversation
From the conversations
What advice did Will Bartholomew receive before scaling D1?
Will Bartholomew - From Peyton Manning's Teammate to D1 Training Founder · 9:16 ↗“He said, Never start scaling anything until you've scaled it yourself.”
How does James Hurlock describe preparing the business before offering franchises?
James Hurlock (Fitura Brands Founder & CEO) on Scaling Padel and Pilates Franchises · 0:00 ↗“We've built this plane, we've put in every possible layer of infrastructure we can in the most sustainable way. And only now, 12 months later, are we actually going out to franchise?”
What financial expertise gap did Rick Mayo identify as Alloy prepared to grow?
Rick Mayo - No Pressure, Just Strategy: Why Alloy Took a PE Partner After 30 Years · 24:55 ↗“I think for us, maybe the biggest gap was the only way I know how to describe it would be strategic finance. So examples would be just financing growth and understanding how to be ahead of it a little bit.”
THE FUTURE OF FITNESS NEWSLETTER
What I’m paying attention to.
Every week, I talk with founders, operators, investors and scientists across fitness, health and wellness, then share the ideas that stayed with me, the shifts worth watching and what they could mean for the industry.




