Quarterly reports

The State of Fitness

Public earnings, industry shifts and what they mean for the people building fitness, health and wellness.

Q2 2026

The State of Fitness: Q2 2026

Five earnings reports, one member growth story, and it belongs to a watch company. Every dollar of revenue growth in public fitness right now comes from monetizing existing members, not adding new ones.

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Q1 2026

The State of Fitness: Q1 2026

Five signals showed up in every report we looked at this quarter, and each one has real implications for how you build from here.

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