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Example answerWhat are gym operators doing about GLP-1s?
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What are gym operators doing about GLP-1s?

Summary

Operators are starting to treat people on GLP-1s as members to serve, not a threat. Jon Canarick calls GLP-1 fitness education the lowest-hanging fruit for gyms today, and Jon Ward sees room to pull in products and services around the medication. Neither points to measured results yet.

Said on the record
“…a revenue opportunity for the gyms to sell personal training services…”
Jon Canarick
Jon CanarickNorth Castle PartnersCurves, Equinox, and GLP-1s in Fitness▶ 39:38
Said on the record
“…opportunities to pull in products and services that are gonna be there for a long time.”
Jon Ward
Jon WardFounder, The AssemblyGLP-1s, Deal Flow and Fitness’s Future▶ 8:05
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    Eric Malzone, host of The Future of Fitness
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    Eric Malzone Host, The Future of Fitness

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