They report on the industry.This is where it talks.
Go straight to the founders, operators, investors and experts shaping fitness, health and wellness. Hear what they’re saying, explore their ideas, and follow the conversations behind the headlines.
Ask a question. Get answers grounded in real conversations with founders, operators, investors and industry experts, with links to the exact moments where they said it.
Example answerWhat are gym operators doing about GLP-1s?
What are gym operators doing about GLP-1s?
SummaryOperators are starting to treat people on GLP-1s as members to serve, not a threat. Jon Canarick calls GLP-1 fitness education the lowest-hanging fruit for gyms today, and Jon Ward sees room to pull in products and services around the medication. Neither points to measured results yet.
“…a revenue opportunity for the gyms to sell personal training services…”

“…opportunities to pull in products and services that are gonna be there for a long time.”

Latest conversations
Follow the people,
not the headlines
You know thecompanies. Now hearthe people behind them.
The founders, CEOs and industry leaders shaping fitness, health and wellness, in conversation with Eric Malzone on The Future of Fitness.
- Philipp Roesch-SchlandererCo-founder and CEO, EGYMTHE CONVERSATIONInside the $7.5B Merger Behind Mindbody, ClassPass and EGYM

- Andrew SugermanCEO, CentrTHE CONVERSATIONWhy HYROX Is the Best Business Opportunity in Fitness Right Now

- Adam SedlackCEO, UFC GYMTHE CONVERSATIONHow UFC GYM Scaled to 46 Countries

- Mark MastrovFounder, 24 Hour FitnessTHE CONVERSATIONThe 24 Hour Fitness Acquisition

- Jeff ByersCEO, MomentousTHE CONVERSATIONScaling Momentous: 1,000% Growth, Arnold Schwarzenegger


What I’m paying attention to.
Every week, I talk with founders, operators, investors and scientists across fitness, health and wellness. Every Tuesday, I share the ideas that stayed with me, the shifts worth watching and what they could mean for the industry.
The conversations that matter, straight to your inbox.
Free, every Tuesday, plus our quarterly State of Fitness report. Leave anytime.
Eric Malzone Host, The Future of Fitness





