Topics

Gym operators

If you run a gym, these conversations explore the practical choices behind serving members and managing a business. What should an operator clarify before adding HYROX, and how might programming, coaching education, equipment and events fit an existing facility? How could AI support member follow up, class scheduling and administrative work without losing personal connections? The discussions also ask what staff adoption requires beyond initial training. Another thread considers how gyms and performance centers might use attendance records, equipment usage and research partnerships to investigate outcomes and inform decisions. Across these episodes, the focus stays on questions operators can recognize: where to invest, what to measure, how to support coaches and how to make room for the people they serve.

Start here

Latest conversations

Lou DeFrancisco - Lindora & Scaling GLP-1 Weight Loss Programs53 min

longevity

Lou DeFrancisco - Lindora & Scaling GLP-1 Weight Loss Programs

Lou DeFrancisco

Andrew Lachlan - Sauna House- A Modern Spin On Age-Old Wellness50 min

operators

Andrew Lachlan - Sauna House- A Modern Spin On Age-Old Wellness

Andrew Lachlan

Mark Fisher - The Evolution of Gyms: A 15yr Perspective48 min

operators

Mark Fisher - The Evolution of Gyms: A 15yr Perspective

Mark Fisher

Jim Donnelly - The Rise of Humanaut Health64 min

longevity

Jim Donnelly - The Rise of Humanaut Health

Jim Donnelly

Robbie Bent - Othership & Tailored Wellness Experiences49 min

operators

Robbie Bent - Othership & Tailored Wellness Experiences

Robbie Bent

Todd Durkin - "True Strength" & Impact X Fitness52 min

operators

Todd Durkin - "True Strength" & Impact X Fitness

Todd Durkin

Al Noshirvani - Key Fitness Technology Trends -202442 min

tech

Al Noshirvani - Key Fitness Technology Trends -2024

Al Noshirvani

Dr. Paul Bedford - Modern Strategies for Staff Retention62 min

operators

Dr. Paul Bedford - Modern Strategies for Staff Retention

Dr. Paul Bedford

From Addiction to Advocacy: Dan Uyemura's Journey and The PushPress Mission45 min

tech

From Addiction to Advocacy: Dan Uyemura's Journey and The PushPress Mission

Stu Brauer - Gym Real Estate: Everything You Didn't Know48 min

operators

Stu Brauer - Gym Real Estate: Everything You Didn't Know

Stu Brauer

Don Faul - The Future of CrossFit51 min

operators

Don Faul - The Future of CrossFit

Don Faul

Ross Stewart Campbell - Beyond Activ & Global Industry Perspectives46 min

capital

Ross Stewart Campbell - Beyond Activ & Global Industry Perspectives

Ross Stewart Campbell

Brian Kirkbride - FitLab & Nike Studios52 min

capital

Brian Kirkbride - FitLab & Nike Studios

Brian Kirkbride

Eric Durak - The GLP-1 Playbook46 min

longevity

Eric Durak - The GLP-1 Playbook

Eric Durak

Paul Bowman - Wexer & Macro Trends in Content Consumption47 min

tech

Paul Bowman - Wexer & Macro Trends in Content Consumption

Paul Bowman

Brendan Rice - Wodify & Better Retention with Better Communities50 min

tech

Brendan Rice - Wodify & Better Retention with Better Communities

Brendan Rice

Adam Menner - The Business Of Strength51 min

operators

Adam Menner - The Business Of Strength

Adam Menner

Chris Craytor - Health & Fitness Association - The Rebrand & Event Recap47 min

operators

Chris Craytor - Health & Fitness Association - The Rebrand & Event Recap

Chris Craytor

Mike Goscinski - The Future of the Health & Fitness Association49 min

operators

Mike Goscinski - The Future of the Health & Fitness Association

Mike Goscinski

Juliet Starrett & Alex Alimanestianu - Quarterly Earnings Reports, CrossFit, & Women's Health & Fitness75 min

capital

Juliet Starrett & Alex Alimanestianu - Quarterly Earnings Reports, CrossFit, & Women's Health & Fitness

Jim Rowley - Crunch Fitness & Principles of Leadership48 min

operators

Jim Rowley - Crunch Fitness & Principles of Leadership

Jim Rowley

Lisa Kuecker - The State of Boutique 202447 min

operators

Lisa Kuecker - The State of Boutique 2024

Lise Kuecker

Pete Moore - HALO Trends 2024 - GLP-1, HSA/FSA, Recovery, & More50 min

capital

Pete Moore - HALO Trends 2024 - GLP-1, HSA/FSA, Recovery, & More

Pete Moore

Ntiedo Etuk - FitGrid & Better Hospitality at Scale52 min

tech

Ntiedo Etuk - FitGrid & Better Hospitality at Scale

Ntiedo Etuk

Voices in the conversation

From the conversations

What should gym operators clarify before introducing HYROX?

“when it comes to taking that first step, really the first question that you need to answer is what am I trying to accomplish? Um, like how is higher fitting into what I'm already doing?”

What Gym Owners Get Wrong About HYROX · 11:16 ↗

What does Karl Foster say staff need beyond initial AI training?

“Training is actually critical. It's not just training, it's also making sure you follow up on that.”

Karl Foster (Sport Alliance Head of AI) on Running Your Gym on Autopilot with AI · 24:23 ↗

How does Spencer Tatum begin designing an integrated solution for an operator?

“Well, I think first of all, we got to understand the system, right? How does it all operate, right? So then we have to identify the the problems, rank and prioritize one. Then we need to design an integrative approach.”

Spencer Tatum of TCU on Markerless Biomechanics, Wearables, and Athlete Engineering · 12:42 ↗

THE FUTURE OF FITNESS NEWSLETTER

What I’m paying attention to.

Every week, I talk with founders, operators, investors and scientists across fitness, health and wellness. Every Tuesday, I share the ideas that stayed with me.

Free, every Tuesday, plus our quarterly State of Fitness report. Leave anytime.