Topics

Gym operators

If you run a gym, these conversations explore the practical choices behind serving members and managing a business. What should an operator clarify before adding HYROX, and how might programming, coaching education, equipment and events fit an existing facility? How could AI support member follow up, class scheduling and administrative work without losing personal connections? The discussions also ask what staff adoption requires beyond initial training. Another thread considers how gyms and performance centers might use attendance records, equipment usage and research partnerships to investigate outcomes and inform decisions. Across these episodes, the focus stays on questions operators can recognize: where to invest, what to measure, how to support coaches and how to make room for the people they serve.

Start here

Latest conversations

Tony Gentilcore - Coaching For Introverts & Prepping For Life's Dumpster Fires66 min

operators

Tony Gentilcore - Coaching For Introverts & Prepping For Life's Dumpster Fires

Tony Gentilcore

Julian Barnes - The Greatest Opportunities for Boutique Fitness49 min

operators

Julian Barnes - The Greatest Opportunities for Boutique Fitness

Julian Barnes

Garrett Marshall - Xponential Fitness & Transitioning From Multichannel to Omnichannel49 min

operators

Garrett Marshall - Xponential Fitness & Transitioning From Multichannel to Omnichannel

Garrett Marshall

Trent Ward - FORME Life & Connecting Effort to Outcomes47 min

capital

Trent Ward - FORME Life & Connecting Effort to Outcomes

Trent Ward

Jim Adams - Technology Outpacing Education & The War of The Wearables51 min

tech

Jim Adams - Technology Outpacing Education & The War of The Wearables

Jim Adams

Vincent Miceli - Verb.co & AI Based Habit Development for Coaches & Gyms52 min

tech

Vincent Miceli - Verb.co & AI Based Habit Development for Coaches & Gyms

Vincent Miceli

Chris Duffin - Kabuki Strength & The Unconventional Executive52 min

capital

Chris Duffin - Kabuki Strength & The Unconventional Executive

Chris Duffin

Jeff & Mikki Martin: BrandX Method - COVID's Impact On Our Youth56 min

operators

Jeff & Mikki Martin: BrandX Method - COVID's Impact On Our Youth

Emma Barry: Good Soul Hunting & The Advancement of Fitness Industry Talent50 min

operators

Emma Barry: Good Soul Hunting & The Advancement of Fitness Industry Talent

Emma Barry

Kelsey Ramsden: Mindcure & The Future of Psychedelics56 min

longevity

Kelsey Ramsden: Mindcure & The Future of Psychedelics

Kelsey Ramsden

Adam Sedlack:  UFC Gyms & Returning To A 3D World49 min

operators

Adam Sedlack: UFC Gyms & Returning To A 3D World

Adam Sedlack

Stuart Brauer: Navigating Your Brand Through Social Uncertainty44 min

operators

Stuart Brauer: Navigating Your Brand Through Social Uncertainty

Stuart Brauer

Dr Mike T. Nelson: Physiologic Flexibility54 min

longevity

Dr Mike T. Nelson: Physiologic Flexibility

Dr Mike T. Nelson

Justin Marston: Tribe Fitness & Building Community Digitally39 min

tech

Justin Marston: Tribe Fitness & Building Community Digitally

Justin Marston

Rick Mayo - Finding Your Place In The New Wellness Ecosystem45 min

operators

Rick Mayo - Finding Your Place In The New Wellness Ecosystem

Rick Mayo

FitTech Summit Edition: The Future of Home Fitness - Sami Asikainen with Natalia Karbasova42 min

tech

FitTech Summit Edition: The Future of Home Fitness - Sami Asikainen with Natalia Karbasova

FitTech Summit Edition

Brandon Cullen - MADabolic - Boutique is Back!55 min

operators

Brandon Cullen - MADabolic - Boutique is Back!

Brandon Cullen

Eamon Lloyd: Modern Approaches to Corporate Health & Wellbeing42 min

operators

Eamon Lloyd: Modern Approaches to Corporate Health & Wellbeing

Eamon Lloyd

Jonathan Puskas: Exos & An Appetite For Innovation43 min

operators

Jonathan Puskas: Exos & An Appetite For Innovation

Jonathan Puskas

David Freeman: Layering The Digital Experience39 min

operators

David Freeman: Layering The Digital Experience

David Freeman

Andy Peat: Attention On Data-Driven Retention43 min

operators

Andy Peat: Attention On Data-Driven Retention

Andy Peat

Miranda Alcaraz - Street Parking & Fitness Simplified43 min

operators

Miranda Alcaraz - Street Parking & Fitness Simplified

Miranda Alcaraz

Marc Zionts: Building Resiliency In Your Coaching Business44 min

operators

Marc Zionts: Building Resiliency In Your Coaching Business

Marc Zionts

Dan Uyemura -Social Media Strategies for 202143 min

tech

Dan Uyemura -Social Media Strategies for 2021

Dan Uyemura

Voices in the conversation

From the conversations

What should gym operators clarify before introducing HYROX?

“when it comes to taking that first step, really the first question that you need to answer is what am I trying to accomplish? Um, like how is higher fitting into what I'm already doing?”

What Gym Owners Get Wrong About HYROX · 11:16 ↗

What does Karl Foster say staff need beyond initial AI training?

“Training is actually critical. It's not just training, it's also making sure you follow up on that.”

Karl Foster (Sport Alliance Head of AI) on Running Your Gym on Autopilot with AI · 24:23 ↗

How does Spencer Tatum begin designing an integrated solution for an operator?

“Well, I think first of all, we got to understand the system, right? How does it all operate, right? So then we have to identify the the problems, rank and prioritize one. Then we need to design an integrative approach.”

Spencer Tatum of TCU on Markerless Biomechanics, Wearables, and Athlete Engineering · 12:42 ↗

THE FUTURE OF FITNESS NEWSLETTER

What I’m paying attention to.

Every week, I talk with founders, operators, investors and scientists across fitness, health and wellness. Every Tuesday, I share the ideas that stayed with me.

Free, every Tuesday, plus our quarterly State of Fitness report. Leave anytime.