What Gym Owners Get Wrong About HYROX

Thinking about adding HYROX to your gym? HYROX's Head of Affiliates for the Americas on the biggest mistake owners make, and how one event can pay for your affiliation.

Bring the official HYROX competition equipment to your gym with Centr: commercial.centr.com

Eric Malzone sits down with Eric O'Neil, Head of Affiliates for the Americas at HYROX, to break down how gyms actually get into HYROX and make money from it. HYROX now has about 17,000 affiliate gyms worldwide, nearly 5,000 in North America, and signs up an average of eight new gyms every day. Eric explains why the biggest misconception is thinking HYROX is all or nothing, what you get for the $130 monthly affiliation fee, and the difference between an HTC and an HTCx built around Centr's race-day equipment. He also walks through the 13-week HYROX season playbook he would run himself, where a $50-a-head simulation event can cover the affiliation fee on day one and lead into training bundles, nutrition, personal training, and merch. Plus, what separates the affiliates making five figures a month from the ones who bought a sled and stopped there.

This is episode 2 of the HYROX Authority Series, presented by Centr.
Episode 1, Why HYROX Is the Best Business Opportunity in Fitness Right Now, with Andrew Sugerman: youtu.be

Questions answered in this episode:

How much does it cost to become a HYROX affiliate? $130 a month through HYROX365, HYROX's affiliate program, with a five-week onboarding playbook included.

Do you need special equipment to become a HYROX gym? No. Very few gyms have all nine HYROX elements at scale, and good coaches can adapt movements. Start with the space and equipment you already have.

What do HYROX affiliates get? Official programming with 750+ workouts, the right to market as a HYROX gym, the right to run in-gym HYROX events, and coaching education and certification.

What is the difference between an HTC and an HTCx? An HTC (HYROX Training Club) is the standard tier, which 99% of affiliates are. An HTCx adds a standardized HYROX Training Zone designed with Centr, featuring the official race-day equipment.

How do gyms make money with HYROX? Simulation events, HYROX training bundles, personal training, nutrition, and merch, built around the race calendar.

Eric O'Neil is Head of Affiliates for the Americas at HYROX, based in Chicago. He is a former MARSOC special operations team leader with an MBA from the University of Chicago, previously worked at Nike, and races HYROX and marathons himself.

This is episode 2 of the HYROX Authority Series, presented by Centr.

Connect with Centr

Equip your facility with Centr commercial equipment and the HYROX Training Zone: commercial.centr.com

Shop the Centr x HYROX Official Competition Equipment: shop.centr.com

Learn more about Centr: Centr

This Future of Fitness interview with HYROX Head of Affiliates Eric O'Neil covers HYROX affiliation costs, HTC vs HTCx, Centr race-day equipment, and in-gym event revenue, with practical takeaways for gym owners considering HYROX.