Spencer Tatum of TCU on Markerless Biomechanics, Wearables, and Athlete Engineering

TCU just launched a $10M institute to engineer human performance, and Spencer Tatum says your gym is already a research lab. Most operators have no idea what their data is worth.

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Eric Malzone sits down with Spencer Tatum (chief athlete liaison at TCU's Roach Institute of Athlete Engineering and longtime performance coach to Jon Rahm) for his third appearance on the show. Inside: how markerless motion capture showed an elite pitcher he could go from 89 to 93 mph just by moving his pelvis faster, why Spencer pulls wearables off athletes during competition, and how check-ins and equipment usage can feed research grants that pay for staff and new equipment.

WHAT YOU'LL LEARN
• Why your check-in and usage data can fund grants, staff and equipment
• How off-the-shelf cameras now deliver research-grade biomechanics
• Why a recovery score can mislead athletes right before competition
• What to start tracking this year to run research out of your gym
• How passive data beats adding another survey or wearable

"We're drowning in data. We have more tech than we ever had before but our systems are still the same and we're not integrated."
(Spencer Tatum)

"Every health club is a research center."
(Spencer Tatum)

CHAPTERS

GUEST
Spencer Tatum, Chief Athlete Liaison (Roach Institute of Athlete Engineering, Texas Christian University)
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ABOUT FUTURE OF FITNESS
Future of Fitness is the business podcast for gym owners, franchise operators, health-tech executives and wellness entrepreneurs, hosted by Eric Malzone. Subscribe for conversations with the people building the business of fitness.