In this episode, renowned fitness coach and life transformer Todd Durkin discusses his multifaceted career as a gym owner, mastermind leader, author, speaker, and franchisor. With host Eric Malzone, Todd delves into his mission of changing lives through fitness, mindset coaching, and faith. He shares personal stories of battling severe health issues, including a back injury and sleep apnea, and how these experiences shaped his perspective and fueled his passion. Todd also provides insights into his latest project, ImpactX Performance, a franchise model merging fitness, recovery, life coaching, and optional faith-based support. Throughout the conversation, Todd emphasizes the importance of mindset, resilience, and authentic human connections in overcoming adversity and achieving personal and professional success.
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[00:00:09] [SPEAKER_00]: I'm your host Eric Malzone and I have the absolute pleasure of talking to you on your fitness videos.
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[00:02:08] [SPEAKER_00]: We are live. Mr. Todd Durkin, welcome to The Future of Fitness, my friend.
[00:02:12] [SPEAKER_01]: Thank you, Eric. It is great to be in your home here.
[00:02:15] [SPEAKER_01]: And I'm excited for the show.
[00:02:17] [SPEAKER_00]: Yeah, it's a pleasure. I've known of you for so long.
[00:02:20] [SPEAKER_00]: I've met you with colleagues, Brett Klikka, Travis Barnes.
[00:02:24] [SPEAKER_00]: Talk about these guys I'm sure.
[00:02:26] [SPEAKER_00]: But for people who don't know who you are, I'm just going to urge them to just Google you or look at your website and not get into your.
[00:02:32] [SPEAKER_00]: There's a lot of things I want to talk to you about, right?
[00:02:35] [SPEAKER_00]: I mean, you're a coach at heart, I think.
[00:02:37] [SPEAKER_00]: I mean, ask you here in the second.
[00:02:38] [SPEAKER_00]: Jim owner, you run masterminds.
[00:02:40] [SPEAKER_00]: You have a podcast, you're an author, a speaker.
[00:02:44] [SPEAKER_00]: Yeah.
[00:02:45] [SPEAKER_00]: I'll talk about that in a minute.
[00:02:47] [SPEAKER_00]: And now you're a franchise or.
[00:02:49] [SPEAKER_00]: So you do a lot of things.
[00:02:50] [SPEAKER_00]: So here's the question I'd love to ask this to people like you.
[00:02:52] [SPEAKER_00]: It was like, you're sitting on a plane in my mind.
[00:02:55] [SPEAKER_00]: I imagine it's first class I hope.
[00:02:58] [SPEAKER_01]: No, I'm in the back.
[00:03:00] [SPEAKER_01]: I would have a family who's here.
[00:03:02] [SPEAKER_00]: You've got our kids.
[00:03:03] [SPEAKER_01]: I got people kicking the seats.
[00:03:05] [SPEAKER_01]: I am in the rear with the gear.
[00:03:08] [SPEAKER_00]: Even better.
[00:03:09] [SPEAKER_00]: So so in sits down next to you and you start talking to them and they ask you,
[00:03:13] [SPEAKER_00]: what could you, what do you do for living, right?
[00:03:15] [SPEAKER_00]: And you have to answer in one sentence, a single sentence.
[00:03:18] [SPEAKER_00]: Right?
[00:03:18] [SPEAKER_00]: What do you tell them?
[00:03:19] [SPEAKER_01]: It's funny to ask because the way I describe myself now is because that happened.
[00:03:24] [SPEAKER_01]: And how do you like take all this stuff that you do when you're an entrepreneur and you
[00:03:28] [SPEAKER_01]: your coach and that?
[00:03:30] [SPEAKER_01]: So it happened.
[00:03:31] [SPEAKER_01]: I'll never forget that and someone said, what do you do?
[00:03:34] [SPEAKER_01]: And I just spat out on my life transformer.
[00:03:39] [SPEAKER_01]: And they're like, a life transformer.
[00:03:41] [SPEAKER_01]: What do you mean by that?
[00:03:42] [SPEAKER_01]: I said, change lives.
[00:03:44] [SPEAKER_01]: That's what I do.
[00:03:44] [SPEAKER_01]: Like, well, how do you do that?
[00:03:46] [SPEAKER_01]: Well, I said, I'm a coach.
[00:03:47] [SPEAKER_01]: I'm an author.
[00:03:48] [SPEAKER_01]: I'm a speaker.
[00:03:49] [SPEAKER_01]: I change lives.
[00:03:51] [SPEAKER_01]: And they're like, huh, tell me more.
[00:03:52] [SPEAKER_01]: And that's all you really want when people say, what do you do?
[00:03:54] [SPEAKER_01]: Well, I'm a trainer.
[00:03:55] [SPEAKER_01]: I'm a coach or a speaker.
[00:03:56] [SPEAKER_01]: I'm not the depends on the setting point.
[00:03:58] [SPEAKER_01]: I mean, right?
[00:03:58] [SPEAKER_01]: Like, what I do, but I change lives.
[00:04:00] [SPEAKER_01]: And as a mindset coach and a physical coach at trainer,
[00:04:05] [SPEAKER_01]: I've been blessed over the last 25 plus years to work with a lot of
[00:04:09] [SPEAKER_01]: different people, athletes, entrepreneurs, moms and dads, grandmas, grandpas, kids.
[00:04:14] [SPEAKER_01]: I really don't care who it is, but they want to change your life.
[00:04:16] [SPEAKER_01]: That's what moves me and that's what moves my soul.
[00:04:19] [SPEAKER_01]: And I started my business in year 2000.
[00:04:22] [SPEAKER_01]: And that kind of got me started on the path to changing lives.
[00:04:26] [SPEAKER_01]: And now, almost 25 years later, here I am with just wrote the fifth book.
[00:04:32] [SPEAKER_01]: I do a book signing tonight as we record this.
[00:04:35] [SPEAKER_01]: I'll book signing here in White Fish tonight.
[00:04:37] [SPEAKER_01]: And I got a lot going on, but it's all around change in lives.
[00:04:42] [SPEAKER_01]: That's everything I do.
[00:04:43] [SPEAKER_01]: It's it's going to change lives.
[00:04:44] [SPEAKER_01]: My mission is to impact 100 million people.
[00:04:47] [SPEAKER_01]: I don't care how it's done, but it's in the gyms.
[00:04:49] [SPEAKER_01]: It's with mindset coaching, it's with life coaching.
[00:04:52] [SPEAKER_01]: It's with recovery.
[00:04:53] [SPEAKER_01]: It's with faith.
[00:04:54] [SPEAKER_01]: It's everything I do is about change lives.
[00:04:56] [SPEAKER_01]: That's why that's what I'm designed to do.
[00:04:58] [SPEAKER_00]: Yeah, beautifully said.
[00:05:00] [SPEAKER_00]: And if people have figured out where your wife is,
[00:05:02] [SPEAKER_00]: which content right now, right?
[00:05:03] [SPEAKER_00]: You're changing lives.
[00:05:04] [SPEAKER_00]: I believe you have a song.
[00:05:05] [SPEAKER_00]: I'll let you explain what you're hosting here in a book signing.
[00:05:09] [SPEAKER_00]: So if people want to switch over to YouTube,
[00:05:10] [SPEAKER_00]: they can do that.
[00:05:11] [SPEAKER_00]: So look at the full visual.
[00:05:12] [SPEAKER_00]: But yeah, what do you think of White Fish, man?
[00:05:14] [SPEAKER_01]: Oh, I love it.
[00:05:16] [SPEAKER_01]: Yeah.
[00:05:17] [SPEAKER_01]: Second, that's the bow movement by the way.
[00:05:18] [SPEAKER_00]: Yeah, both ends way better.
[00:05:20] [SPEAKER_01]: His way better.
[00:05:21] [SPEAKER_00]: Just go to both and go to the way she doesn't.
[00:05:24] [SPEAKER_01]: Oh, man.
[00:05:25] [SPEAKER_01]: I fell in love with White Fish in 2021.
[00:05:28] [SPEAKER_01]: Okay.
[00:05:28] [SPEAKER_01]: One of my clients that I don't work with for a long time.
[00:05:30] [SPEAKER_01]: Drew Breeze, Drew is the suitable winning quarterback.
[00:05:33] [SPEAKER_01]: Soon to be Hall of Fame quarterback.
[00:05:35] [SPEAKER_01]: I've been training Drew for 22 years now.
[00:05:38] [SPEAKER_01]: Wow.
[00:05:38] [SPEAKER_01]: I trained him all 20 years of his NFL career.
[00:05:41] [SPEAKER_01]: And in 2021, in the middle of a very, very rough patch for everybody.
[00:05:47] [SPEAKER_01]: He was the pandemic.
[00:05:49] [SPEAKER_01]: California was crazy.
[00:05:50] [SPEAKER_01]: Jim's are closed.
[00:05:51] [SPEAKER_01]: It was nuts.
[00:05:53] [SPEAKER_01]: But I was battling with my own personal demons for the first time in a long time.
[00:05:57] [SPEAKER_01]: And that's what true strength is all about the book.
[00:05:59] [SPEAKER_01]: And I had a really, really serious back injury that left me in a bad place in trying to figure
[00:06:05] [SPEAKER_01]: out the wreck.
[00:06:07] [SPEAKER_01]: And the world was in.
[00:06:09] [SPEAKER_01]: Drew said, hey, I've got a friend over in White Fish, Montana.
[00:06:13] [SPEAKER_01]: He just brought, he just bought a big property.
[00:06:16] [SPEAKER_01]: He wants you to build the spa fitness and retreat center.
[00:06:20] [SPEAKER_01]: I've always wanted to be in the mountains.
[00:06:22] [SPEAKER_01]: I thought it'd be maybe like Park City, Deer Valley, Utah.
[00:06:26] [SPEAKER_01]: And when he said, he wants you to build a spa fitness and retreat center in White Fish, Montana.
[00:06:33] [SPEAKER_01]: I was like, when can we leave?
[00:06:36] [SPEAKER_01]: When can we start?
[00:06:37] [SPEAKER_01]: And sure enough, the next week we're here in White Fish.
[00:06:41] [SPEAKER_01]: And I fell in love.
[00:06:42] [SPEAKER_01]: I fell in love with White Fish.
[00:06:44] [SPEAKER_01]: I fell in love with what's called the homestead.
[00:06:47] [SPEAKER_01]: 1600 acre property just several miles down the road.
[00:06:51] [SPEAKER_01]: And I've been just enamored and working deeply with all my friends out there and making
[00:06:57] [SPEAKER_01]: a dream become a reality.
[00:07:00] [SPEAKER_01]: And that's why I'm in the midst of whenever I come out here several times a year now.
[00:07:03] [SPEAKER_01]: We're going on our fourth retreat, I brought different groups out here that I coach life
[00:07:08] [SPEAKER_01]: coaching, business coaching for fitness professionals.
[00:07:11] [SPEAKER_01]: We have another one coming up in November out here in White Fish.
[00:07:15] [SPEAKER_01]: I just have fallen in love with it, Eric.
[00:07:16] [SPEAKER_01]: And I'm a big believer in dreams and intentions, but you've got to work at tell off to do that.
[00:07:22] [SPEAKER_01]: I always had the desire to always, last 10 years, I've had the desire to be in the mountains
[00:07:27] [SPEAKER_01]: doing a lot more business and life coaching.
[00:07:29] [SPEAKER_01]: Cool.
[00:07:30] [SPEAKER_01]: And that's what I'll be doing here.
[00:07:32] [SPEAKER_01]: Not yet, but I'm building toward that now because I'm bringing more and more people
[00:07:37] [SPEAKER_01]: to Bozeman and White Fish.
[00:07:40] [SPEAKER_01]: Not really Bozeman, just White Fish, but you go to Bozeman.
[00:07:43] [SPEAKER_00]: Yeah.
[00:07:45] [SPEAKER_00]: When you're going through that period during the pandemic, and you say you're kind of facing
[00:07:49] [SPEAKER_00]: your demons, I mean, when someone looks at someone like you, on stage, what initially speaking,
[00:07:54] [SPEAKER_00]: you're running masterminds, you're giving them inspiration and insights to help them drive
[00:07:57] [SPEAKER_00]: forward and whatever endeavors that they may have.
[00:08:00] [SPEAKER_00]: So what is, I think most people think, well, what was like, I like you have with demons,
[00:08:04] [SPEAKER_00]: right?
[00:08:04] [SPEAKER_00]: How do the demons affect you?
[00:08:05] [SPEAKER_00]: You seem to have your house in order, right?
[00:08:09] [SPEAKER_00]: So it's plain like maybe expand on that.
[00:08:11] [SPEAKER_00]: We'll close that.
[00:08:12] [SPEAKER_00]: What was that?
[00:08:12] [SPEAKER_00]: If you want to talk to me.
[00:08:13] [SPEAKER_01]: No, I'll try to make a long story short because that's what the book is about true strength.
[00:08:18] [SPEAKER_01]: And the book starts out with one of my clients.
[00:08:19] [SPEAKER_01]: His name is Pastor David Jeremiah.
[00:08:21] [SPEAKER_01]: If you're in the faith-based world, you probably know of Pastor David Jeremiah.
[00:08:25] [SPEAKER_01]: He's on TV every Sunday morning.
[00:08:27] [SPEAKER_01]: He's got like 400 networks nationwide.
[00:08:30] [SPEAKER_01]: And I've been training him for 10 years.
[00:08:32] [SPEAKER_01]: And he has a quote that I heard him say years ago.
[00:08:35] [SPEAKER_01]: I was training him.
[00:08:36] [SPEAKER_01]: He said, hey, listen, he goes to the crest of the wave, determines the depth of the valley,
[00:08:41] [SPEAKER_01]: and the depth of the valley determines the crest of the wave.
[00:08:44] [SPEAKER_01]: I didn't really understand it when he said it, but he said there's highs and lows in life.
[00:08:48] [SPEAKER_01]: And really the way I would explain this valley for me is I had a lot of crests in the waves
[00:08:55] [SPEAKER_01]: in my career from your 2000 to 2020.
[00:08:59] [SPEAKER_01]: Now mind you like anyone.
[00:09:01] [SPEAKER_01]: There's highs and there's lows.
[00:09:02] [SPEAKER_01]: I had some pretty cool highs during that time.
[00:09:05] [SPEAKER_01]: I don't need to talk about what those highs were, but in 2020 like everyone, there was
[00:09:10] [SPEAKER_01]: a lot of lows.
[00:09:11] [SPEAKER_01]: I felt the personal responsibility for the fitness industry and all the people who I was coaching.
[00:09:16] [SPEAKER_01]: And I put the way to the world on my back, and I literally said it.
[00:09:19] [SPEAKER_01]: I went live every day for 91 straight days, seven days a week to any trainer coach, fit
[00:09:23] [SPEAKER_01]: pro business owner that needed inspiration, motivation, business coaching.
[00:09:28] [SPEAKER_01]: I was going live at 12 new West Coast, 3 o'clock East Coast every day.
[00:09:32] [SPEAKER_01]: In the midst of this, there was this deep down voice since 2018 telling me that I was destined
[00:09:41] [SPEAKER_01]: for more.
[00:09:43] [SPEAKER_01]: There was something that I didn't want to just have fitness quest 10 to gym I started
[00:09:47] [SPEAKER_01]: for the next 10 years.
[00:09:48] [SPEAKER_01]: I just turned 50 and I was like, there's got to be more life is good, but there's
[00:09:53] [SPEAKER_01]: got to be something deeper.
[00:09:56] [SPEAKER_01]: And I was doing this soul searching and I didn't know what that was and I just knew
[00:10:01] [SPEAKER_01]: that I didn't want to keep doing exactly what I was doing for the next decade, but it's
[00:10:04] [SPEAKER_01]: hard to give up good because it was good.
[00:10:07] [SPEAKER_01]: Was it like I was failing when you're failing?
[00:10:09] [SPEAKER_01]: You got to change.
[00:10:10] [SPEAKER_01]: When it's good, it's hard to give it up.
[00:10:11] [SPEAKER_01]: I likened it to like a trapeze artist like you don't want to let go of this run to get
[00:10:14] [SPEAKER_01]: to the second run because this is good and you want to swing and you've got to let go.
[00:10:18] [SPEAKER_01]: But I didn't want to let go.
[00:10:20] [SPEAKER_01]: So that's the analogy I use and all of a sudden when the pandemic hit like everyone who
[00:10:26] [SPEAKER_01]: is crambling I went through multiple things in a nutshell.
[00:10:30] [SPEAKER_01]: I had my second knee replacement surgery.
[00:10:32] [SPEAKER_01]: I had my right one done in 2018, 2020.
[00:10:35] [SPEAKER_01]: I had my left one done in a year later.
[00:10:37] [SPEAKER_01]: I had to get it cleaned up because it didn't go as I wanted.
[00:10:40] [SPEAKER_01]: But six weeks after my second knee replacement surgery all of a sudden my back went out
[00:10:45] [SPEAKER_01]: and something like I'd never felt before.
[00:10:49] [SPEAKER_01]: Step back 25 years previously my professional football career and they do to a really
[00:10:54] [SPEAKER_01]: serious back injury, three hernated discs, spinal stenosis, degenerate back disease.
[00:10:59] [SPEAKER_01]: Left me motionless on a football field and ex-onpervons France that ended up being a blessing
[00:11:05] [SPEAKER_01]: for me to ultimately get into fitness because I was like I'm going to get out of back
[00:11:09] [SPEAKER_01]: surgery without back in pain without having surgery and I did that led me into a path of healing
[00:11:16] [SPEAKER_01]: as a body worker trainer, strength and condition in coach that led me to open up my gym in
[00:11:21] [SPEAKER_01]: January of 2000.
[00:11:22] [SPEAKER_01]: Fast forward 20 years, all of a sudden my back was out again.
[00:11:27] [SPEAKER_01]: Like when I say out, I know pain, five concussions of sprain and strain every part of
[00:11:33] [SPEAKER_01]: my body but this was pain very like I get emotional thinking about it because I felt
[00:11:39] [SPEAKER_01]: pain like I've never felt before and you start getting crazy thoughts when you're in pain
[00:11:43] [SPEAKER_01]: and you're looking at your kids, you're like they have no idea how bad I am and I'm trying
[00:11:48] [SPEAKER_01]: to put the world on my back.
[00:11:49] [SPEAKER_01]: I'm literally saying get on my back, get on my back.
[00:11:52] [SPEAKER_01]: In my back broke.
[00:11:54] [SPEAKER_01]: They told me I needed a 14 hour surgery that's how bad it was if you wouldn't see a picture
[00:11:57] [SPEAKER_01]: of my back you wouldn't believe it because I didn't believe it.
[00:11:59] [SPEAKER_01]: I was like that's not my back.
[00:12:01] [SPEAKER_01]: I got to a that's your back and I got to be a doctor and he said I needed a 14 hour
[00:12:05] [SPEAKER_01]: surgery.
[00:12:07] [SPEAKER_01]: I cried like a baby saying I can't do this.
[00:12:10] [SPEAKER_01]: I can't take a year off and get a full spinal fusion from the thoracic all the way
[00:12:14] [SPEAKER_01]: down to the sacrum, everything in the lumbar spine and this is going to how am I supposed
[00:12:18] [SPEAKER_01]: to inspire 10 million people at that and I'll never forget one of the lowest times
[00:12:24] [SPEAKER_01]: in my life was when this was going on after one of my doctor's appointments and the
[00:12:29] [SPEAKER_01]: doctor told me that I just vehemently let my wife have it.
[00:12:34] [SPEAKER_01]: Like just playing out to her like why?
[00:12:38] [SPEAKER_01]: Why is it all worth it?
[00:12:39] [SPEAKER_01]: Like ready to literally move to the mountains, retire say I'm done and it was the same
[00:12:44] [SPEAKER_01]: time I was getting involved with white fish like I don't want any more of all of the
[00:12:49] [SPEAKER_01]: heaviness well she said stop time out maybe all of this is going to be a huge blessing.
[00:12:57] [SPEAKER_01]: Maybe these biggest burdens that you're facing right now some day you're going to help
[00:13:00] [SPEAKER_01]: more than just trainers and coaches you're going to have people who are in pain people
[00:13:04] [SPEAKER_01]: who are suicidal people who aren't thinking right people who are experiencing set back
[00:13:08] [SPEAKER_01]: in adversity like you're facing right now now is the time to go through it.
[00:13:12] [SPEAKER_01]: Don't don't deny it you're going to have to suck it up and go through the journey of
[00:13:17] [SPEAKER_01]: whatever it is whether it's six months a year or two years you're going to have to go
[00:13:20] [SPEAKER_01]: through it and she kind of lectured me I didn't want to hear say stop I don't want
[00:13:24] [SPEAKER_01]: to hear it and she was right Eric like it was tough but for the 2021 I spent in pain so
[00:13:34] [SPEAKER_01]: much pain that couldn't work out I couldn't sleep I couldn't lie my back I couldn't lie
[00:13:38] [SPEAKER_01]: my right side I could lie my stomach I can only lie my left side with the pillow between
[00:13:42] [SPEAKER_01]: my knees and I spent the majority of 2021 to early 2022 I called the year of pain and
[00:13:50] [SPEAKER_01]: people who ask what happened in your back
[00:13:53] [SPEAKER_01]: retree strength because
[00:13:55] [SPEAKER_01]: I never had surgery my pain went away
[00:13:58] [SPEAKER_01]: people like what happened I can't tell you what happened other than I could I list out every
[00:14:02] [SPEAKER_01]: single thing I did and there wasn't one thing that like hey I got stem cells which I did
[00:14:07] [SPEAKER_01]: I got three quarters on shot I did I did a lot of different stuff because when you're
[00:14:12] [SPEAKER_01]: in pain you'll do anything but the hardest part of that was this in the middle of the
[00:14:16] [SPEAKER_01]: pandemic I had just come out of the book I'll get your mind right I'm known as a mindset
[00:14:20] [SPEAKER_01]: coach I'm to get your mind right guy and here I am I came out of the book my fourth book
[00:14:24] [SPEAKER_01]: I'll get your mind right and all of a sudden my mind is outright I mean in June of 2020 my
[00:14:29] [SPEAKER_01]: book finally came out get your mind right I wrote it when my mind was right all of a
[00:14:36] [SPEAKER_01]: It was like I had to live my own words like I had never had to live my own words and I battled because when you're in physical pain
[00:14:44] [SPEAKER_01]: And it the only thing you want to do is get out of pain and
[00:14:48] [SPEAKER_01]: It was really really bad but in 2022 all of a sudden my physical pain was gone
[00:14:53] [SPEAKER_01]: But I was still dealing with like fatigue exhaustion
[00:14:57] [SPEAKER_01]: Annowing this of I had sold a big portion of my business fitness quest 10 because I don't know if I could lead any more
[00:15:03] [SPEAKER_01]: I didn't know if I was gonna die. I didn't know what was going on
[00:15:05] [SPEAKER_01]: So 2022 is like this gray kind of time and
[00:15:11] [SPEAKER_01]: When you ask hey, well everyone looks at you as like this guy who has all these accolades and success
[00:15:16] [SPEAKER_01]: Yeah for 20 years I did and for three years
[00:15:19] [SPEAKER_01]: I battled like I've never battled before to get to you know the other side of that and all of this culminated
[00:15:25] [SPEAKER_01]: If I just fast forward through a bunch of it it all culminated in
[00:15:30] [SPEAKER_01]: 2023 with a diagnosis of sleep at the on top of everything and
[00:15:34] [SPEAKER_01]: You probably have done shows on sleep at me, but here I am going through all this physical pain mental anguish
[00:15:42] [SPEAKER_01]: Set back adversity and I run into a physician Dr. Gabrielle
[00:15:47] [SPEAKER_01]: Lion and Gabrielle's like a Todd like you got to see batting
[00:15:52] [SPEAKER_01]: Like sleep at me. I think for all guys. I don't have sleep at me
[00:15:55] [SPEAKER_01]: I didn't know I had maybe seals were in the 30s who have sleep at me like really what is sleep at me
[00:16:00] [SPEAKER_01]: She said it's when you stop breathing in the middle of the night. I said really like
[00:16:04] [SPEAKER_01]: I don't know like she has your wife told you snoring the last of course
[00:16:08] [SPEAKER_01]: She said as your wife told you stop breathing in a little night
[00:16:11] [SPEAKER_01]: I said actually she has but I just tell her that I'm just being nice and polite
[00:16:15] [SPEAKER_01]: I'm just not I'm being quiet. She was go get checked. I guarantee you have sleep out now
[00:16:20] [SPEAKER_01]: I went and got checked
[00:16:21] [SPEAKER_01]: And sure enough
[00:16:23] [SPEAKER_01]: Then I got checked. I stopped breathing a hundred and twenty times that night and
[00:16:27] [SPEAKER_01]: 120 times was between each one of those episodes was for between 20 to 52 seconds
[00:16:33] [SPEAKER_01]: Like ways that I stopped breathing in the six hours and 10 minutes. I slept last night
[00:16:38] [SPEAKER_01]: for
[00:16:39] [SPEAKER_01]: 20 to 52 seconds
[00:16:41] [SPEAKER_01]: They said yeah, when you did that your blood oxygen levels go down to 75 to 79
[00:16:45] [SPEAKER_01]: There's no wonder why you feel like garbage your exhausted your burned out all of this stuff
[00:16:49] [SPEAKER_01]: It's just leave out me. So it was a three and a half year battle through darkest times now
[00:16:55] [SPEAKER_01]: It's I look at that as the biggest blessing because of going through that battle and true strength
[00:17:00] [SPEAKER_01]: And what's come on the other side of that?
[00:17:02] [SPEAKER_01]: I've never felt as alive and focused and
[00:17:05] [SPEAKER_01]: Mission centered about what I'm doing in the health fitness wellness space as right now because my vision
[00:17:12] [SPEAKER_01]: Has grown tenfold to even what it was prior to all this when I was at the height of
[00:17:19] [SPEAKER_01]: Quote my career of what I was doing now it's on a whole other level than impact people at a much deeper level
[00:17:24] [SPEAKER_00]: Yeah, yeah awesome, and well thank you for sharing that
[00:17:27] [SPEAKER_00]: I'm sorry you had to go through all that it's one of those uh, sorry for the long answer
[00:17:31] [SPEAKER_00]: It's great. That means it's set the table really well
[00:17:33] [SPEAKER_00]: And I think any time you get somebody who's been in an industry or been out front for a long time
[00:17:37] [SPEAKER_00]: It's like you there's gonna be periods you're gonna have to reinvent yourself
[00:17:40] [SPEAKER_00]: Yep, but you have to endure right and that's just you it's never gonna be linear
[00:17:44] [SPEAKER_00]: Oh, wait I mean you've been in business long enough for like it the growth is never linear
[00:17:48] [SPEAKER_00]: It's like squiggly and the backwards because of this way right?
[00:17:51] [SPEAKER_00]: So it's but you gotta go through those points and it's so it's tough
[00:17:54] [SPEAKER_00]: So I imagine this book probably just kind of
[00:17:57] [SPEAKER_00]: Flu out of you right, would you sit down right it was it easy like not easy to write but it's
[00:18:02] [SPEAKER_00]: Compared to the other four books that it just kind of pour out. I'll tell you what
[00:18:10] [SPEAKER_01]: It was a toughest book I have a wrote
[00:18:13] [SPEAKER_01]: Because I reveal all the stuff that's not pretty
[00:18:15] [SPEAKER_01]: It's hard to reveal the things that you're not good at or that didn't go well
[00:18:19] [SPEAKER_01]: Is that like I have super old champions written all over that and all these accolades and the highs and there's a 10-week
[00:18:25] [SPEAKER_01]: Get your get your mind writer get your body right program
[00:18:27] [SPEAKER_01]: This is of memoir of me going through the darkest time of my life and when you're writing that you're having like
[00:18:36] [SPEAKER_01]: I'm an emotional guy and I'm writing down this like crying on paper when we put the outline together
[00:18:42] [SPEAKER_01]: I didn't start to sort this with December 2023 it came out in June of 24
[00:18:46] [SPEAKER_01]: Usually don't write a book and have it out that quick but I said
[00:18:49] [SPEAKER_01]: I have to have this out the world and these are right now. There's a lot of people who are struggling or facing adversity
[00:18:53] [SPEAKER_01]: Challenge strike financially, relationally, personally, health
[00:18:58] [SPEAKER_01]: Everything I have to have it out and become a it became a mission so in December of 2023 when I sat down
[00:19:05] [SPEAKER_01]: and mapped it all out
[00:19:07] [SPEAKER_01]: Over a four-day period of on the whiteboard and everything
[00:19:09] [SPEAKER_01]: I had never
[00:19:11] [SPEAKER_01]: For that four-day period gotten so emotional
[00:19:15] [SPEAKER_01]: Because I had to relive three and a half years of health
[00:19:18] [SPEAKER_01]: Literally I had to go back and like remember okay, I forgot about that like yeah
[00:19:23] [SPEAKER_01]: With my wife and my co-author Clay Manley who we're right now in like it was a really
[00:19:30] [SPEAKER_01]: Exhausting four days of having the relive it but talk about flowing
[00:19:35] [SPEAKER_01]: It came out like it was just spitting out. It was writing itself and it's a rather quick read
[00:19:41] [SPEAKER_01]: Because I think oh like you know 500 pages is some people are telling me they're reading in a day or two
[00:19:46] [SPEAKER_01]: Because it flows and it flows and it flows and the big thing in there is there's action steps on the body
[00:19:52] [SPEAKER_01]: Mind and soul each chapter has body mind and soul of what you can do for your body your mindset and your soul set
[00:19:58] [SPEAKER_01]: To really get it to the next level if you're if you're battling your struggling
[00:20:02] [SPEAKER_01]: You have some adversity or a friend or a son or a daughter or a spouse
[00:20:06] [SPEAKER_01]: I mean what I'm finding is right now everyone's got something everyone's got something either you or your family everyone's got something and I'm like guys
[00:20:14] [SPEAKER_01]: As a leader in the fitness space
[00:20:17] [SPEAKER_01]: I believe now that the good man is from above
[00:20:20] [SPEAKER_01]: gave this to me as an opportunity to go through it and paste it because I hadn't tasted a verse
[00:20:25] [SPEAKER_01]: He liked that since my pop's past away when I was 20 years old and
[00:20:29] [SPEAKER_01]: 30 years later here I am going through this time
[00:20:32] [SPEAKER_01]: That I believe is gonna be the impetus for my next season of life
[00:20:37] [SPEAKER_01]: Right the next 25 years of
[00:20:39] [SPEAKER_01]: Really when I'm passionate about doing and spreading light
[00:20:42] [SPEAKER_01]: So I have the lighthouses on the the cover of that book of being light and we're now
[00:20:46] [SPEAKER_01]: And I don't want to fast forward too much, but we're now bringing lighthouses all throughout the country with my next
[00:20:52] [SPEAKER_01]: My next you know aspect of what I'm working on yeah
[00:20:55] [SPEAKER_00]: Let's talk about that man. We're doing we're talking about impact. Yes, yeah, so
[00:21:00] [SPEAKER_00]: Get travelists I've caught up with him over the over the years and I know he's really excited about the partnership
[00:21:06] [SPEAKER_00]: He was kind of
[00:21:07] [SPEAKER_00]: Clendessen for a little bit he was you know a little quiet about it. He's like not you know
[00:21:11] [SPEAKER_00]: We were talking about doing some podcasting guys like now I got to keep it quiet
[00:21:13] [SPEAKER_00]: I can quite many tell me what's going on so
[00:21:16] [SPEAKER_00]: Give us the overview
[00:21:18] [SPEAKER_01]: It's a franchise model right is that correct or what? What do you guys do exactly? What happened is after I got diagnosed with a sleep at and the
[00:21:26] [SPEAKER_01]: About two three months later everything became crystal clear me. I'm getting these downloads of like okay
[00:21:32] [SPEAKER_01]: I'm going deeper in the fitness space because I got to go change lives
[00:21:36] [SPEAKER_01]: Because what I just went through was a big lesson for me
[00:21:41] [SPEAKER_01]: Of how people can endure adversity and and this and I love I'm a coach at heart
[00:21:46] [SPEAKER_01]: Like I love coaching like my divine unique this is coaching
[00:21:50] [SPEAKER_01]: Whether it's I still love when I'm in the in the trenches which I'm still training
[00:21:55] [SPEAKER_01]: You know a lot of athletes
[00:21:56] [SPEAKER_01]: I'll be in the trenches training and the world stops like that's what I'm in my space
[00:22:03] [SPEAKER_00]: Hey friends Eric Melzone here. I've had the honor of interviewing over
[00:22:08] [SPEAKER_00]: 750 professionals across the fitness health and wellness industries
[00:22:11] [SPEAKER_00]: There's one thing I know for sure without a doubt there is a tremendous opportunity
[00:22:16] [SPEAKER_00]: Leverji highly valuable and relatively untapped network of independent podcasters and content creators
[00:22:21] [SPEAKER_00]: Traditional advertising isn't what it used to be costs are high consumer trust is low
[00:22:28] [SPEAKER_00]: I've seen results firsthand and assure you there's a much better way to connect with your target audience
[00:22:33] [SPEAKER_00]: And emerge as a thought eater in our industry. That's exactly why I've launched a podcast collective
[00:22:38] [SPEAKER_00]: Ultimate solution is I into empower executives founders the thought leaders in the fitness health and wellness sectors
[00:22:45] [SPEAKER_00]: Our mission to help you leverage the extraordinary opportunities within our handpicked network of independent podcast
[00:22:51] [SPEAKER_00]: We don't just place your own podcast
[00:22:53] [SPEAKER_00]: We make you unforgettable
[00:22:55] [SPEAKER_00]: one-on-one coaching ensures that you show up the right message for the right audience with confidence and
[00:23:00] [SPEAKER_00]: Swagger we create eye-popping digital assets and social media overhauls to ensure that you're optimizing each and every
[00:23:07] [SPEAKER_00]: Appearance he introductions to strategic partners at potential enterprise clients provide unparalleled values
[00:23:14] [SPEAKER_00]: That only a professional network like ours can offer we work with a very limited number of clients to ensure the highest level of
[00:23:21] [SPEAKER_00]: Service so please don't hesitate to reach out learn more go to podcast collective dot iO to learn more in contact
[00:23:28] [SPEAKER_00]: Be directed that's podcast collective dot iO I love life coaching. I now have a life coaching certification
[00:23:40] [SPEAKER_01]: So we have other coaches and trainers who are getting life coaching certification
[00:23:44] [SPEAKER_01]: Neck from starting up in September here. We have one a year that's it we have 44 life coaches now impact life coaches
[00:23:51] [SPEAKER_01]: But I'm going through this and one of the the gentleman who I've been mentoring for over a decade Travis Barnes
[00:23:59] [SPEAKER_01]: 2018 he started what was called journey 33 three his franchise was large group training when I was coming out of this whole three and a few years period
[00:24:09] [SPEAKER_01]: I
[00:24:09] [SPEAKER_01]: Started saying I
[00:24:11] [SPEAKER_01]: Got to go deeper into my vision of what I mean called to do what I'm being called to do as a man of faith was
[00:24:17] [SPEAKER_01]: Is to bring fitness recovery life coaching and faith into the world and people like faith?
[00:24:24] [SPEAKER_01]: You're going into faith like yeah, I am as a matter of fact like you don't have to if you don't want to
[00:24:30] [SPEAKER_01]: But if someone wants to go deeper in their faith, I'm gonna have the opportunity for someone to have
[00:24:35] [SPEAKER_01]: Faith building opportunities. What do you mean well?
[00:24:38] [SPEAKER_01]: I've been doing all of it anyway at fitness quest 10 with with fitness and I'm a man of faith
[00:24:43] [SPEAKER_01]: So they get it. We don't really have a a real specific way at my original gym fitness quest 10
[00:24:49] [SPEAKER_01]: But I want to offer for people and if we have Jewish people Muslim Hindu
[00:24:53] [SPEAKER_01]: atheist agnostic that's cool like coming to get the best training you can get recovery
[00:24:58] [SPEAKER_01]: Awesome, but if someone wants to build their faith, we're gonna have the opportunity to build that and
[00:25:03] [SPEAKER_01]: Help people up and when people when something goes wrong
[00:25:05] [SPEAKER_01]: I want people coming out of light house to get lit up to be prayed with and for and then go back and do your thing
[00:25:11] [SPEAKER_01]: And if you ever want to build that in your life great we're here and I was building that
[00:25:16] [SPEAKER_01]: After I got diagnosed for about three to six months and as I shared my vision with Travis because I was coaching him overall
[00:25:22] [SPEAKER_01]: He said hey, Todd
[00:25:24] [SPEAKER_01]: Like I'm kind of stuck with journey 333 where a large group training what if I take the journey 333 model and we merge and
[00:25:32] [SPEAKER_01]: I put the journey 333 model into impact x performance. I said 100%
[00:25:38] [SPEAKER_01]: Why because Travis is an operator he's in the trenches
[00:25:42] [SPEAKER_01]: I'm a visionary who wants to change the world
[00:25:44] [SPEAKER_01]: We're gonna impact the hundred million people and we're gonna have light house all of the country
[00:25:49] [SPEAKER_01]: I love training. I love saying we're gonna have recovery
[00:25:51] [SPEAKER_01]: We're gonna have you know coal plunges. We're gonna have re-sawnas
[00:25:55] [SPEAKER_01]: So we're gonna have compression and all the different things in the recovery space
[00:25:58] [SPEAKER_01]: We're gonna have the best fitness large group in private training life coaching
[00:26:02] [SPEAKER_01]: Fitness is a gateway to help change people's lives life transformer and if someone wants faith
[00:26:07] [SPEAKER_01]: It's there and when I shared that with Travis
[00:26:10] [SPEAKER_01]: He said you let me know when and where I'm signed up and that was late fall here
[00:26:16] [SPEAKER_01]: 2023 and my early 2024
[00:26:18] [SPEAKER_01]: It was signed sealed in delivered and we now have seven locations of impact x performance and
[00:26:24] [SPEAKER_01]: We're growing and I'm sharing my message with people who want to offer
[00:26:30] [SPEAKER_01]: Faith fitness recovery and life coaching and I'm not out there trying to grow like hey
[00:26:34] [SPEAKER_01]: We want a hundred by the end of the year. No, it's not like that. It's like we want the right people
[00:26:38] [SPEAKER_01]: That who want to grow not only their business but ultimately changed lives
[00:26:42] [SPEAKER_01]: Like you want change lives
[00:26:43] [SPEAKER_01]: That were the right place for you and we've got fitness. We got recovery. We got you know life coaching and I have a vision of
[00:26:50] [SPEAKER_01]: Bringing light houses throughout the country and I'm really really excited for what the future
[00:26:55] [SPEAKER_00]: Interesting, so
[00:26:57] [SPEAKER_00]: it's out from the
[00:26:58] [SPEAKER_00]: Member experience right that the faith things knew yeah, right? We sure we've seen a lot of different models out there
[00:27:05] [SPEAKER_00]: So how does that play out like in an actual
[00:27:10] [SPEAKER_00]: session and a week like how how does someone engage with you guys to
[00:27:15] [SPEAKER_01]: To firm up their faith. Yeah, right. How does that work? Yeah a couple things um and faith and so
[00:27:21] [SPEAKER_01]: There's a couple ways number one inspiration
[00:27:23] [SPEAKER_01]: Inspiration is what it's from the heart inspire the heart
[00:27:26] [SPEAKER_01]: So I will be delivering personally messages twice a week to all of our members inside of impact
[00:27:33] [SPEAKER_01]: Ex performance these are not
[00:27:35] [SPEAKER_01]: Biblical per se but they might be biblical stories or they could be inspirational stories people over
[00:27:40] [SPEAKER_01]: Commit diversity just to inspire people on that we also what's called our sweat and soul classes
[00:27:45] [SPEAKER_01]: So where somebody was hey hey, we're gonna sweat and then we're gonna do a meditation afterwards
[00:27:49] [SPEAKER_01]: Great let's light down do a meditation in the yoga world. They call it corpus pose or chavasana
[00:27:56] [SPEAKER_01]: Whatever you want to call it call it, but as we lie there and I lead or our instructors lead people through an actual breath work
[00:28:04] [SPEAKER_01]: Breathing right is spiritual so as we bring them through the breath work
[00:28:07] [SPEAKER_01]: 18 to 20 thousand times a day they're breathing and they're being led on that we're just bringing out the awareness of breathing
[00:28:16] [SPEAKER_01]: Meditation awareness and prayer
[00:28:19] [SPEAKER_01]: of prayer to your God we'll use the word god. I'm not afraid to use the word god
[00:28:24] [SPEAKER_01]: Right like it's okay people okay, right? Like it's okay, so we will use the word god in there
[00:28:29] [SPEAKER_01]: So that's the sweat and soul class not all classes are sweat and soul the other ways that will use faith is this two ways
[00:28:37] [SPEAKER_01]: Every weekend we're gonna offer a faith based message if you were a member at impact
[00:28:43] [SPEAKER_01]: Performance and you wanted those messages you to opt in to that and you'd receive a 10 to 15 minute faith based
[00:28:51] [SPEAKER_01]: Mesh's that will be biblical
[00:28:53] [SPEAKER_01]: That will apply to your to your life and will encourage those people to go to the local community churches as well
[00:28:59] [SPEAKER_01]: We're not gonna be the church, but we're all we're gonna offer an opportunity to get more
[00:29:05] [SPEAKER_01]: Faith based messages on that and then lastly like a churchwood we want small groups like small groups for people
[00:29:13] [SPEAKER_01]: Come together the biggest thing that we have done in in my experience at fitness quest
[00:29:19] [SPEAKER_01]: Hand in my coaching groups and everything part of and Travis is done it really well at journey is community
[00:29:25] [SPEAKER_01]: And then whether it's a faith based community or a fitness community
[00:29:29] [SPEAKER_01]: We're gonna have a community of people who are great people that if you need something you come talk to me
[00:29:33] [SPEAKER_01]: If I don't know the answer I'm gonna connect you with people who can get you the answer and when it's not to be like hey
[00:29:38] [SPEAKER_01]: Can I pray for you?
[00:29:40] [SPEAKER_01]: Is can we pray with you right so to me?
[00:29:43] [SPEAKER_01]: You're gonna have that opportunity or someone would have that well, I don't believe in God fantastic cool
[00:29:48] [SPEAKER_01]: Come come hang with us come workout come get your recovery and when you when you need me
[00:29:53] [SPEAKER_01]: I'm here. I'll pray with you
[00:29:55] [SPEAKER_01]: That's it as simple as that like so we're gonna have the best in fitness and recovery and life coaching and when someone wants it
[00:30:03] [SPEAKER_01]: They're gonna have the opportunity to get it. Yeah. Yeah awesome
[00:30:05] [SPEAKER_00]: I was a cross-fit owner yeah for a long time and I could tell you many times
[00:30:10] [SPEAKER_00]: I felt like I was running a church. Yeah, like we're just gathering on the Saturdays
[00:30:14] [SPEAKER_00]: Right it was just the social aspect that people got out
[00:30:16] [SPEAKER_00]: It wasn't a bar it wasn't a restaurant right? It was somewhere that people could go
[00:30:19] [SPEAKER_00]: So I'm sure for a large sub so here's actually the question I have for you is I mean your
[00:30:25] [SPEAKER_00]: Your master motivator right you are a person of faith
[00:30:29] [SPEAKER_00]: You you make people believe in themselves
[00:30:31] [SPEAKER_00]: Yeah, but you're also a business person. Yep, right? So you have to understand you can you have to have both
[00:30:36] [SPEAKER_00]: You have to have a really good business case and an opportunity there so when you look at this model
[00:30:40] [SPEAKER_00]: Like we're what are some of the signs that you're like this is actually a really good business model as well
[00:30:45] [SPEAKER_00]: Like are you seeing insights from other like industries that make you believe that this is
[00:30:50] [SPEAKER_00]: A good direction to go or yeah from a business sense tell me what do you see in here
[00:30:54] [SPEAKER_01]: Couple different things and to be honest with you when I started my business way back in the day
[00:31:00] [SPEAKER_01]: I was a horrible business guy like I didn't care about money me too
[00:31:04] [SPEAKER_01]: And it was I didn't have a business plan. I didn't have clients
[00:31:08] [SPEAKER_01]: And like let me start this business and it was really to help people and in a lot of ways
[00:31:13] [SPEAKER_01]: I'm still like that. I don't like numbers. I'm not good with numbers
[00:31:16] [SPEAKER_01]: I have people around me who are very good with numbers who report to me
[00:31:20] [SPEAKER_01]: I don't like looking at the numbers
[00:31:21] [SPEAKER_01]: I think it's why I relate a lot to like jackalain
[00:31:24] [SPEAKER_01]: Those younger folks listening and jackalain the godfather of fitness
[00:31:27] [SPEAKER_01]: I was recently with a lane lane his 98 year old still live in wife
[00:31:32] [SPEAKER_01]: And she said jack and hated numbers jack would go off the free and do whatever because if it was going to change someone's life
[00:31:39] [SPEAKER_01]: I was like
[00:31:40] [SPEAKER_01]: That's what that's I think that's what I love to do like I don't really like to look at hey
[00:31:45] [SPEAKER_01]: This is gonna be five hundred dollars or a thousand dollars or five thousand dollars or ten dollars like
[00:31:48] [SPEAKER_01]: If it's gonna change a life I'm in and to answer your question though like the business model per say
[00:31:57] [SPEAKER_01]: For me in the at least a franchise model with seven
[00:32:01] [SPEAKER_01]: As we build that out and you have proof of 10 to 20 of these that
[00:32:06] [SPEAKER_01]: You know hey each one of those is profitable and you know if they're
[00:32:10] [SPEAKER_01]: netting $150,000 plus
[00:32:12] [SPEAKER_01]: Which they will this is that's what they're designed to do
[00:32:16] [SPEAKER_01]: 150 to 225 and then some folks are gonna want two or three of them
[00:32:22] [SPEAKER_01]: We're trying to build it what I want to do is take someone from cradle to grave
[00:32:26] [SPEAKER_01]: We've always had a great internship program. I want to take interns build them in the coaches and trainers and show them that this is in a hobby
[00:32:32] [SPEAKER_01]: This can be a career. We're gonna change lives and when they become a trainer at
[00:32:38] [SPEAKER_01]: Impact X and then we put them on a fast track to the entrepreneurial side of the side of it
[00:32:43] [SPEAKER_01]: They learn the business side
[00:32:45] [SPEAKER_01]: What I always say is this if you focus on the money
[00:32:47] [SPEAKER_01]: That's not a good it's not a good practice in the fitness world to make money if you focus on that
[00:32:53] [SPEAKER_01]: The numbers have to be there. I had the change of our relationship with money because I grew up as a young
[00:32:58] [SPEAKER_01]: Stavake kids with no money so I'm like
[00:33:01] [SPEAKER_01]: I don't believe I deserve money
[00:33:03] [SPEAKER_01]: So that was my old view now like I deserve money because when I get money and attract money
[00:33:09] [SPEAKER_01]: I know go do good things with the money to go put back into it
[00:33:13] [SPEAKER_01]: So we credit the impact foundation to go give back now to other you know charities around our community and things going on
[00:33:22] [SPEAKER_01]: Suicide prevention and mental health is our big thing right now
[00:33:26] [SPEAKER_01]: But I would say from a systems standpoint the numbers the P Nells have to make sense and we look at that
[00:33:32] [SPEAKER_01]: And we're bringing people through the deck and we do that Travis Barnes. He's a great business partner
[00:33:37] [SPEAKER_01]: Because he's smart on that side and loves looking at that
[00:33:41] [SPEAKER_01]: I'm like are we gonna change a community? I was talking to a guy in Minnesota this morning
[00:33:45] [SPEAKER_01]: literally I said
[00:33:46] [SPEAKER_01]: Are you are are you willing to change lives? I cuz he's a he's a he wants to invest in one of the impact
[00:33:52] [SPEAKER_01]: Experiences I said the bottom line is this has a person who's gonna have an impact express performance facility
[00:33:58] [SPEAKER_01]: If you're not dead set on change of lives don't don't get involved
[00:34:02] [SPEAKER_01]: You're with the wrong partner because
[00:34:04] [SPEAKER_01]: That's all I care about change of lives. I believe if you're mission centered about changing lives
[00:34:10] [SPEAKER_01]: I believe the money will come and God always provides
[00:34:13] [SPEAKER_01]: He's never let me down. He's never let someone down who's got the right heart to go do good things
[00:34:18] [SPEAKER_01]: So that's how that's how I always say it as far as the the business side of it
[00:34:23] [SPEAKER_00]: Yeah, right on so
[00:34:24] [SPEAKER_00]: A lot of coaches and trainers look up to you right and I think like that profession
[00:34:30] [SPEAKER_00]: This influx
[00:34:31] [SPEAKER_00]: Right, there's a lot of changes going on
[00:34:34] [SPEAKER_00]: You know a lot of people on this podcast when we've talked about
[00:34:37] [SPEAKER_00]: You know is the personal training professions slipping into like the gig economy
[00:34:40] [SPEAKER_00]: Right where it's like people just looking for a space to train
[00:34:43] [SPEAKER_00]: But they also want their Instagram
[00:34:45] [SPEAKER_00]: Built up and they want to do remote clients and they want to do all these different things or that
[00:34:49] [SPEAKER_00]: You know maybe people are looking at as like a a lifeguarding certification
[00:34:53] [SPEAKER_00]: They kind of
[00:34:54] [SPEAKER_00]: Get out they're gonna do it for a couple summers and they're gonna move on and then there's a lot of fear about of course
[00:34:59] [SPEAKER_00]: Professional intelligence and how will that take over the industry or change the profession so I want to get your take on
[00:35:05] [SPEAKER_00]: How the profession is at this point and I guess maybe I'll get more point in my questions
[00:35:09] [SPEAKER_00]: But what do you think?
[00:35:11] [SPEAKER_00]: Is the biggest threat to the personal training and coaching industry right now on 2020
[00:35:16] [SPEAKER_01]: The biggest threat. Yeah, it might be talking in a wrong guy mindset
[00:35:21] [SPEAKER_01]: Mine says the biggest threat because I start believing if some starts believing well a eyes gonna take over or
[00:35:27] [SPEAKER_01]: Man, we're gonna get replaced guess what you lost
[00:35:30] [SPEAKER_01]: You lose because you start thinking and you started being hesitant about that because people love people and people this is a people business
[00:35:36] [SPEAKER_01]: So to me the mindset is the biggest
[00:35:40] [SPEAKER_01]: Aspect that we got to make sure we buckle up because if we're not you'll get your butt kicked in business
[00:35:44] [SPEAKER_01]: I don't care if you are a trainer if you're a biz owner and anything it's all about mindset
[00:35:48] [SPEAKER_01]: If you are an omission to change lives
[00:35:52] [SPEAKER_01]: I leave that was a great time to be in this business
[00:35:54] [SPEAKER_01]: The best are gonna survive and they're gonna thrive
[00:35:57] [SPEAKER_01]: There's a lot of people in my mastermind group who are killing it in business because they are so folks on changing lives
[00:36:03] [SPEAKER_01]: Why because we have a sick economy with a sick people who right now physically mentally are
[00:36:11] [SPEAKER_01]: Our broken
[00:36:12] [SPEAKER_01]: Broken so if someone's like hey, I want to change lives
[00:36:17] [SPEAKER_01]: Some of these biz are crushing it right now because they're serving people in a way that they need to be served
[00:36:24] [SPEAKER_01]: Versus well a eyes taken over a I could be a great addition to any business
[00:36:29] [SPEAKER_01]: But out it's not gonna replace trainers and coaches when you look out people are hurt
[00:36:33] [SPEAKER_01]: injured their bodies are erect because of stress and everything going on with soft tissue work and bodywork and recovery
[00:36:41] [SPEAKER_01]: That's how I got into this field was all
[00:36:43] [SPEAKER_01]: Fing structural integration film and Christ deep tissue sports on that was the late 90s
[00:36:47] [SPEAKER_01]: That's how I got into this world before my back injury and I think the biggest threat is mindset a week mindset
[00:36:54] [SPEAKER_01]: That's why I'm a huge believer in y'all better strengthen your mindset out daily like I have to and that's why I wrote the book because she's strength
[00:37:01] [SPEAKER_01]: Here I am the mindset guy who the devil is trying to take me out of the game
[00:37:06] [SPEAKER_01]: You trying to take me out of the game and I'm talking to pastor Jay's like everything you do is a ministry keep going keep going
[00:37:11] [SPEAKER_01]: There's good times in bad times fortunately he's 30 years down the road from me at any three years old
[00:37:16] [SPEAKER_01]: And he's I mean he's a king of mindset
[00:37:19] [SPEAKER_01]: He's he should be on the cover of get your mind right but to me the biggest threat isn't any things you hear about it
[00:37:24] [SPEAKER_01]: The media fees is it's my it's the mindset of you get weak you'll get beat
[00:37:28] [SPEAKER_01]: But if we have the ability that we're gonna infuse someone with more heart and soul
[00:37:31] [SPEAKER_01]: Then I believe we're gonna inspire a world that needs this right now and we are in a battle a true battle on all levels
[00:37:38] [SPEAKER_01]: And you just said earlier on Eric as from a from a coaching perspective you like you like in your gym to a church
[00:37:44] [SPEAKER_01]: 100% that's what it is. It's it's where people congregate together to be inspired of their body of their mind and their soul
[00:37:53] [SPEAKER_01]: That's what impact that's all about it's all body mind soul body mind soul
[00:37:57] [SPEAKER_01]: We're gonna feed you the best stuff you're gonna read things on the wall that the best things why because
[00:38:01] [SPEAKER_01]: Everything you see you start to believe so what you see is what you believe and all sudden if you're doing it
[00:38:07] [SPEAKER_01]: I always say that you know what you think you become so what you think
[00:38:11] [SPEAKER_01]: Your thoughts become your words your words become your flesh your flesh become your actions
[00:38:14] [SPEAKER_01]: You're actually becoming your character your character becomes your legacy often your thoughts
[00:38:18] [SPEAKER_01]: Yup, so what you read is crucial what I'm saying you is crucial if you listen to garbage or some trainers does
[00:38:23] [SPEAKER_01]: Complaining how life sucks and you know it's it's not good and money's not good
[00:38:27] [SPEAKER_01]: No, no stop talking like that. You're speaking it into existence stop that
[00:38:33] [SPEAKER_01]: Speak read that's why read things are gonna inspire you
[00:38:36] [SPEAKER_01]: Hang out with people who are gonna inspire you your vocabulary for your vernacular changes next
[00:38:41] [SPEAKER_01]: You know you change your whole energy you started attracting people that need your kind of energy and you know
[00:38:48] [SPEAKER_01]: I'm starting your changing lives. So to me
[00:38:50] [SPEAKER_00]: Mind set. Yeah awesome
[00:38:53] [SPEAKER_00]: And I'm gonna ask this question by thinking me if it just answer in like four different ways
[00:38:57] [SPEAKER_00]: So on the positive side
[00:38:58] [SPEAKER_00]: What I just asked you what is the biggest opportunity that the fitness profession has in front of it now
[00:39:06] [SPEAKER_01]: How long we got I think it's a lot of great opportunities honestly, but I look at
[00:39:12] [SPEAKER_01]: Problems and solutions
[00:39:14] [SPEAKER_01]: Problems what are the greatest problems that exist in the world and what are the greatest solutions and how can you be a solution to that problem?
[00:39:22] [SPEAKER_01]: So I look at problems that exist on the opposite side of every problem. There's an opportunity on that
[00:39:27] [SPEAKER_01]: The pins on what someone's divine unique this is
[00:39:29] [SPEAKER_01]: Do you like working with people who are obese because if you do there's a lot of opportunities to help people get a healthy big problem
[00:39:36] [SPEAKER_01]: Great opportunity if you really want to a track and hold people accountable
[00:39:40] [SPEAKER_01]: If you're get results you can make the number that you want to work work because now you can work in the gym or you can work online
[00:39:48] [SPEAKER_01]: You have the ability now to attract the people you want to work not just in the brick and more studio
[00:39:52] [SPEAKER_01]: But Todd I live in the Moin, Iowa. I can only so what nowadays you can train people anywhere
[00:39:58] [SPEAKER_01]: right? So I'm an athlete performance coach. I've got guys flying in from all over the country
[00:40:04] [SPEAKER_01]: Love strength the good-ditioning. I love that side of it
[00:40:08] [SPEAKER_01]: It depends on the opportunities that one wants in impact x performance
[00:40:12] [SPEAKER_01]: We have hands-on a stretching we call it stretch flow
[00:40:17] [SPEAKER_01]: That's a great opportunity now that exists for people why because
[00:40:21] [SPEAKER_01]: The whole world is tight and they need flexibility and mobility
[00:40:26] [SPEAKER_01]: I don't have to sweat no line of table and get stretched out
[00:40:29] [SPEAKER_01]: That's just the entryway the gateway into what how you know what you should actually augment that with walking
[00:40:35] [SPEAKER_01]: Twice a week and doing some calisthenics as well next you know you get the move and get them stretching they start to feel better
[00:40:42] [SPEAKER_01]: My relationship is better with my wife. I feel like we're clicking more my sex life is all the things that like your relationships are better
[00:40:49] [SPEAKER_01]: It all started with hands-on why
[00:40:51] [SPEAKER_01]: Because your touch is crucial when you look at touch
[00:40:55] [SPEAKER_01]: What my my whole graduate thesis work was on the physiological and psychological effects of massage therapy on stress and anxiety
[00:41:02] [SPEAKER_01]: 1999 on that touch is very very important during the pandemic you couldn't touch anyone
[00:41:08] [SPEAKER_01]: Couldn't touch your kids you couldn't touch you couldn't touch
[00:41:12] [SPEAKER_01]: Now it's coming full circle back around like how important it is great opportunity with with touch therapy
[00:41:18] [SPEAKER_01]: Massage by the work stretching great opportunity nutrition great opportunity
[00:41:23] [SPEAKER_01]: I mean you find out what you love to do and be great at it be the best in the world at it
[00:41:29] [SPEAKER_00]: It's a great opportunity. Yeah awesome well said so
[00:41:33] [SPEAKER_00]: You motivate and influence a lot of people in the industry and you mentioned jack-o-lay and you mentioned master
[00:41:38] [SPEAKER_00]: Right I got to meet jack right before you passed away. I trained at Chris Lanes gym and San Francisco when you were a
[00:41:43] [SPEAKER_00]: Socris oh yeah, yeah, I'm known for one time who who is now alive within our industry do you look to
[00:41:51] [SPEAKER_00]: For inspiration and motivation within fitness and health great question
[00:41:59] [SPEAKER_01]: one of my longest
[00:42:01] [SPEAKER_01]: time mentors
[00:42:03] [SPEAKER_01]: Is a guy named Tom House
[00:42:06] [SPEAKER_01]: Me, good old no Tom but Tom
[00:42:09] [SPEAKER_01]: Started a he funny guy great guy by I learned from him in the late 90s and only 2000s because he come from the baseball world
[00:42:17] [SPEAKER_01]: And he worked with all the best pictures in the world Randy Johnson mark prior
[00:42:21] [SPEAKER_01]: The list goes on not then he started working with Tom Brady and then would drew breeze
[00:42:27] [SPEAKER_01]: And he's got a great content. I'm working with several clients right now in the training side he works with the throwing side
[00:42:32] [SPEAKER_01]: But Tom's a guy who in the late 90s started talking the language that I had been exposed to because of my massage therapy
[00:42:39] [SPEAKER_01]: Days and he's 20 years my senior
[00:42:41] [SPEAKER_01]: He's a guy I've learned a lot from both
[00:42:45] [SPEAKER_01]: biomechanically
[00:42:47] [SPEAKER_01]: And everything in the sport science side as well as in the business side Tom House has been a very influential person in my life
[00:42:54] [SPEAKER_01]: So from an inspirational standpoint I look at him as someone who I can to this day
[00:43:02] [SPEAKER_01]: Talked shop width and really get a lot of great knowledge with a lot of people don't know who Tom House is
[00:43:07] [SPEAKER_01]: But here's a guy in his 70s who's continuing to work with the highest level athletes in the world
[00:43:12] [SPEAKER_01]: he's a coach and
[00:43:14] [SPEAKER_01]: I love spending time with him to this day. He's someone who definitely inspires me on the business side of things
[00:43:21] [SPEAKER_01]: It really comes to a lot of other non fit pros people here like even a wife is my my guy stay see
[00:43:28] [SPEAKER_01]: Smith here at the homestead being around guys like Stacey and Drew Breeze
[00:43:32] [SPEAKER_01]: Drew is on the business side in the franchising world and I've added a chance to to be around
[00:43:37] [SPEAKER_01]: him prior to us opening impact decks performance
[00:43:41] [SPEAKER_01]: And now with IXP impact X performance
[00:43:45] [SPEAKER_01]: Drew's been someone who's inspired me at a different level here. I was for 20 something years
[00:43:50] [SPEAKER_01]: Inspiring and coaching him on the football world it's kind of come full throwable
[00:43:53] [SPEAKER_01]: And now he's like help me because he's he's involved with many different franchises
[00:43:58] [SPEAKER_01]: And he's helped me in that and a guy named Jeff Fenster Jeff is not a fit pro, but he's in the entrepreneurial side of things
[00:44:05] [SPEAKER_01]: And Jeff Fenster interesting story
[00:44:08] [SPEAKER_01]: I did not know this but Jeff grew up in the same town where my gym is in and was watching me when he was in high school
[00:44:15] [SPEAKER_01]: I had just started my gym and Jeff goes on a view. He's he started multiple franchises now is
[00:44:20] [SPEAKER_01]: Uber successful and when I finally connected with him he's like, I know who you are and like
[00:44:25] [SPEAKER_01]: How do you know me? He's like, I don't know what can you since I've been in high school like what?
[00:44:29] [SPEAKER_01]: I went to strip front high school in San Diego. I'm like what so these are some of the guys who inspire me
[00:44:35] [SPEAKER_01]: on a regular basis and a you know weekly basis. I'm talking then Pastor Jeremiah that guy at a level that I can't even explain is a
[00:44:44] [SPEAKER_01]: God send in what he does for me my son Brady just had the opportunity to do a summer internship with him
[00:44:50] [SPEAKER_01]: On the media side like what you're doing here with the podcast in world
[00:44:54] [SPEAKER_01]: You know he had a chance to take
[00:44:56] [SPEAKER_01]: Brady under his wing and share with him the media side TV podcasting radio
[00:45:01] [SPEAKER_01]: All the media aspects of how do you take your message? Right and go out there and evangelize it
[00:45:09] [SPEAKER_00]: Yeah, those are some of the people yeah awesome man. Well
[00:45:12] [SPEAKER_00]: We are we're starting to butt up on time here, but I want to get some insights into like
[00:45:17] [SPEAKER_00]: What's going on with you for the rest of
[00:45:19] [SPEAKER_00]: 2024 where can people catch up with you you have your book obviously you're gonna be doing book signings
[00:45:24] [SPEAKER_00]: All over a presumed not just white fish me. Oh, okay, it's white people
[00:45:29] [SPEAKER_01]: I've got a very aggressive book signing tour
[00:45:32] [SPEAKER_01]: It's 15 cities next three months if someone goes on my Instagram on my lane tree has all the different
[00:45:39] [SPEAKER_01]: cities that I will be in and truth be told is
[00:45:42] [SPEAKER_01]: My son Luke is going into his senior year of college and he placed football debits in college
[00:45:48] [SPEAKER_01]: So I'm like I'm not missing it game, but it's all over the country. They're like the busiest plate. They're all over
[00:45:53] [SPEAKER_01]: So I'm doing a book signing pretty much in every city they're playing in this fall and then I've added about 10 more
[00:45:59] [SPEAKER_01]: cities in that are adjacent cities in and areas. So if you take a look at
[00:46:05] [SPEAKER_01]: the cities, I'm in I think eight different states
[00:46:08] [SPEAKER_01]: on the next 90 days
[00:46:10] [SPEAKER_01]: I'll also be in Canada with true strength we have a retreat back here in white fish Montana
[00:46:16] [SPEAKER_01]: In November and this is not just for fit pros it's from my master my group
[00:46:21] [SPEAKER_01]: I lead a group what's called impact coaching and these are non fit pros these are entrepreneurs who are looking for the best
[00:46:28] [SPEAKER_01]: not only health and human performance but also in life people who have experienced success
[00:46:35] [SPEAKER_01]: But look into create even more significance
[00:46:38] [SPEAKER_01]: So they're all coming back along with people who are not part of my coaching programs
[00:46:42] [SPEAKER_01]: We have 25 spots who people who just want to be at the retreat
[00:46:47] [SPEAKER_01]: It's at the white fish lodge here
[00:46:49] [SPEAKER_01]: And that's all coming up in November. So a big part coming up is around the book launch and of course impact
[00:46:56] [SPEAKER_01]: Dex performance I'm a big believer every December January the end of the year
[00:47:01] [SPEAKER_01]: I create what's called my god-sized James planner people can get that online with a GSD planner
[00:47:06] [SPEAKER_01]: You plan your year you have a big five what like what are the five things that you want to accomplish in that year like if these five things happen
[00:47:13] [SPEAKER_01]: It's a quote successful year and three of those just happened the last 60 days
[00:47:19] [SPEAKER_01]: It was the book coming out it was my big impact summit which was in Los Angeles just a few weeks ago
[00:47:25] [SPEAKER_01]: And that was a live event and then of course the impact ex performance launch
[00:47:30] [SPEAKER_01]: Which happened in May of 24 here just a couple months ago as well
[00:47:35] [SPEAKER_01]: So those were three of my five that happened prior to July one
[00:47:40] [SPEAKER_01]: on that so
[00:47:42] [SPEAKER_01]: Then excess back is to really focus on the growth of impact ex performance and make our existing franchisee
[00:47:48] [SPEAKER_01]: Successful and me pouring into them and then we've got a lot of fitness shows perform better got a couple coming up on
[00:47:55] [SPEAKER_01]: Perform better can fit pro some other private ones showing up at different studios and clubs over next few months
[00:48:02] [SPEAKER_01]: So to me it busy few months I actually like traveling so I get I get awakened and energized from actually being in
[00:48:10] [SPEAKER_01]: Part of a group of people so I love that the speaking side and and coaching other coaches and other trainers and other
[00:48:19] [SPEAKER_01]: Fit pros and people who are even fitness and physias as well. Yeah, awesome
[00:48:23] [SPEAKER_00]: And I know you're really
[00:48:24] [SPEAKER_00]: Pretty active on Instagram. Yeah, right?
[00:48:26] [SPEAKER_00]: Is that the best place for people to go over?
[00:48:28] [SPEAKER_01]: Would you like them to go out definitely see it if it's on Instagram?
[00:48:31] [SPEAKER_01]: Yeah, you can go to if I have a podcast called the title can impact show do one once a week and a Instagram
[00:48:36] [SPEAKER_01]: I'm on that DM me on Instagram. You know hit me up there. I definitely am checking all that all the time
[00:48:43] [SPEAKER_01]: We're pretty much on every social platform
[00:48:45] [SPEAKER_01]: But I gravitate more to the Instagram for my personal interactions and and that so Instagram would probably be the place to hang
[00:48:52] [SPEAKER_00]: Yeah, well Todd
[00:48:54] [SPEAKER_00]: This has been a real treat. I'm glad we made this work you roll through wifeish
[00:48:57] [SPEAKER_00]: I don't get to interview a lot of people in person as Morgan knows and it's it's a lot of fun
[00:49:02] [SPEAKER_00]: It's just cool to have that energy to sit by and man
[00:49:04] [SPEAKER_00]: You got to energy bro like there's a lot of it. I can just it's just even the table seems to move differently when you talk and so
[00:49:12] [SPEAKER_00]: It's a real pleasure. Thank you for doing this and yeah, it's honored
[00:49:15] [SPEAKER_01]: I know Travis said you gotta meet with Eric when you get back there and I know we we connected
[00:49:21] [SPEAKER_01]: And it was some work to to get over here. I ran as well. So
[00:49:25] [SPEAKER_01]: It's really an honor and I love face to face. I love press in the flesh
[00:49:30] [SPEAKER_01]: So Morgan thank you for being here in Eric. I have my son Brady in the house as special. I realize this
[00:49:37] [SPEAKER_01]: And true strengths in example that like life's precious
[00:49:40] [SPEAKER_01]: We don't know how much time we have there's times and moments in life where you you question yourself of like man
[00:49:46] [SPEAKER_01]: Like a much time though I have and one thing I realized and being around some really gifted people is
[00:49:52] [SPEAKER_01]: You don't want to take for granted the opportunity to connect live with people in a lack of people life workouts
[00:49:57] [SPEAKER_01]: Live events breaking bread with people tonight. We have a book signing and downtown wife fish
[00:50:03] [SPEAKER_01]: on that
[00:50:04] [SPEAKER_01]: The one thing that the pandemic taught us all is the value of face to face pressing the flesh
[00:50:09] [SPEAKER_01]: Given a hug given a high five a hand shake and that's what you should do at your gym
[00:50:13] [SPEAKER_01]: Right, that's what we do at our gyms and that's what makes me really excited about it
[00:50:18] [SPEAKER_01]: I XP and in fact ex performance is the ability to have that grow and and give more light to people and that comes with just being real and
[00:50:26] [SPEAKER_01]: Racting live not on just you know on zoom and not just staying in your home office all the time
[00:50:33] [SPEAKER_01]: But getting out and really having human interaction and that's all I'm excited about yeah, that's perfect
[00:50:39] [SPEAKER_00]: Ladies and gentlemen. This is Todd Durkin. Thank you brother. Yeah, appreciate
[00:50:44] [SPEAKER_00]: Hey wait don't leave yet
[00:50:46] [SPEAKER_00]: This was your host Eric Malzone and I hope you enjoyed this episode of future if minutes if you did
[00:50:52] [SPEAKER_00]: I'm gonna ask you to do three simple things it takes under five minutes and it goes such a long way
[00:50:58] [SPEAKER_00]: We really appreciate number one
[00:51:00] [SPEAKER_00]: Please subscribe to our show where every listen to it
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[00:51:23] [SPEAKER_00]: Lastly, if you'd like to learn more get in touch with me simply go to the future of fitness.co
[00:51:29] [SPEAKER_00]: You can subscribe to our newsletter there where you can simply get in touch with me as I love to hear from our listeners
[00:51:35] [SPEAKER_00]: So thank you so much. This is Eric Malzone and this is the future of fitness. Have a great day