New: The State of Fitness, Q2 2026. Get the free report

Topics

Gym operators

If you run a gym, these conversations explore the practical choices behind serving members and managing a business. What should an operator clarify before adding HYROX, and how might programming, coaching education, equipment and events fit an existing facility? How could AI support member follow up, class scheduling and administrative work without losing personal connections? The discussions also ask what staff adoption requires beyond initial training. Another thread considers how gyms and performance centers might use attendance records, equipment usage and research partnerships to investigate outcomes and inform decisions. Across these episodes, the focus stays on questions operators can recognize: where to invest, what to measure, how to support coaches and how to make room for the people they serve.

Start here

Latest conversations

Chris Minor & Ajay Nwosu - Fuel Venture Studio & Coact Capital50 min

capital

Chris Minor & Ajay Nwosu - Fuel Venture Studio & Coact Capital

Bill Davis - Build, Buy, or Partner48 min

tech

Bill Davis - Build, Buy, or Partner

Bill Davis

Marcus Filly - The Modern Content Creator58 min

operators

Marcus Filly - The Modern Content Creator

Marcus Filly

Tony Gentilcore - The State of Coaching 202359 min

operators

Tony Gentilcore - The State of Coaching 2023

Tony Gentilcore

Bryan Green - Aktiv Solutions: Exercise Spaces Between Home & Gym48 min

capital

Bryan Green - Aktiv Solutions: Exercise Spaces Between Home & Gym

Bryan Green

John Klein - Pause Studios & Building a Wellness Lifestyle Brand50 min

operators

John Klein - Pause Studios & Building a Wellness Lifestyle Brand

John Klein

Eric Casaburi - Serotonin Centers & The Anti-aging Industry48 min

operators

Eric Casaburi - Serotonin Centers & The Anti-aging Industry

Eric Casaburi

Jim Donnelly - Restore Hyper Wellness53 min

operators

Jim Donnelly - Restore Hyper Wellness

Jim Donnelly

Roger Harvey - The Methodology of Helping Others58 min

operators

Roger Harvey - The Methodology of Helping Others

Roger Harvey

Eric Cressey - Lessons From The Big Leagues55 min

operators

Eric Cressey - Lessons From The Big Leagues

Eric Cressey

Vin Miceli - Verb & Advancements In Client Engagement42 min

tech

Vin Miceli - Verb & Advancements In Client Engagement

Vincent Miceli

Nicole Aucoin - Profitable Nutrition Programs & Practical CGM  Applications46 min

operators

Nicole Aucoin - Profitable Nutrition Programs & Practical CGM Applications

Nicole Aucoin

Kelly Starrett - Disrupting The Coaching Profession56 min

operators

Kelly Starrett - Disrupting The Coaching Profession

Kelly Starrett

Mark Fisher - The Unicorn Buys An Alloy Franchise48 min

operators

Mark Fisher - The Unicorn Buys An Alloy Franchise

Mark Fisher

Bill Davis - ABC Fitness, Glofox, & Industry Consolidation52 min

capital

Bill Davis - ABC Fitness, Glofox, & Industry Consolidation

Bill Davis

Pete Moore - HALO Talks: Live at IHRSA37 min

capital

Pete Moore - HALO Talks: Live at IHRSA

Pete Moore

Andy Peat - LiftBrands:  Two Steps Back, Five Steps Forward51 min

operators

Andy Peat - LiftBrands: Two Steps Back, Five Steps Forward

Andy Peat

Eric Posner - Swerve: SaaS'izing A Legacy Model48 min

tech

Eric Posner - Swerve: SaaS'izing A Legacy Model

Eric Posner

Lauren Foundos - FORTE: A Bold Vision of Digitalization47 min

tech

Lauren Foundos - FORTE: A Bold Vision of Digitalization

Lauren Foundos

Kirt Debique - SyncFloor & The Future of Music Licensing49 min

tech

Kirt Debique - SyncFloor & The Future of Music Licensing

Kirt Debique

Dan Uyemura - The Future of Gym Operating Systems50 min

tech

Dan Uyemura - The Future of Gym Operating Systems

Dan Uyemura

Jim Crowell - Crafting A Lucrative Client Experience41 min

operators

Jim Crowell - Crafting A Lucrative Client Experience

Jim Crowell

Helaine Knapp - CityRow & The Recalibration of Consumer Demands45 min

operators

Helaine Knapp - CityRow & The Recalibration of Consumer Demands

Helaine Knapp

Scott Britton - Battle Cancer: Building a Common Language Between Fitness & Medicine56 min

longevity

Scott Britton - Battle Cancer: Building a Common Language Between Fitness & Medicine

Scott Britton

Voices in the conversation

From the conversations

What should gym operators clarify before introducing HYROX?

“when it comes to taking that first step, really the first question that you need to answer is what am I trying to accomplish? Um, like how is higher fitting into what I'm already doing?”

What Gym Owners Get Wrong About HYROX · 11:16 ↗

What does Karl Foster say staff need beyond initial AI training?

“Training is actually critical. It's not just training, it's also making sure you follow up on that.”

Karl Foster (Sport Alliance Head of AI) on Running Your Gym on Autopilot with AI · 24:23 ↗

How does Spencer Tatum begin designing an integrated solution for an operator?

“Well, I think first of all, we got to understand the system, right? How does it all operate, right? So then we have to identify the the problems, rank and prioritize one. Then we need to design an integrative approach.”

Spencer Tatum of TCU on Markerless Biomechanics, Wearables, and Athlete Engineering · 12:42 ↗

THE FUTURE OF FITNESS NEWSLETTER

What I’m paying attention to.

Every week, I talk with founders, operators, investors and scientists across fitness, health and wellness, then share the ideas that stayed with me, the shifts worth watching and what they could mean for the industry.

Free, every week, plus our quarterly State of Fitness report. Leave anytime.