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[00:02:24] [SPEAKER_01]: Thank you so much. I got to experience some stem cell treatment in my knees, these A-King
[00:02:27] [SPEAKER_01]: knees. I got to visit with you and the whole team now, leadership team most of it, I think,
[00:02:33] [SPEAKER_01]: from human art. I was just sitting there at lunch as we were talking, I'm like, where am I?
[00:02:39] [SPEAKER_01]: This team that you've put together, and we'll get into that in a little bit,
[00:02:42] [SPEAKER_01]: is just remarkable, man. It really is. It was one of those lunches you sit down,
[00:02:48] [SPEAKER_01]: you kind of remember for a very long time because you're like,
[00:02:50] [SPEAKER_01]: one of the smartest people I've been around a very long time.
[00:02:54] [SPEAKER_00]: You know, I kind of look at your experiences as things that build on each other and
[00:03:02] [SPEAKER_00]: my ability to build a team like this 20 years ago wouldn't exist, but you get some things
[00:03:08] [SPEAKER_00]: under your belt, you get a track record, and you attract other really great people
[00:03:14] [SPEAKER_00]: that have also done really good things. We're in a very mission driven business,
[00:03:19] [SPEAKER_00]: and it's something we're all passionate about. You see literally everyone on the team is not
[00:03:24] [SPEAKER_00]: just here for a meeting, we're getting the same thing you're getting in the parts of our body,
[00:03:30] [SPEAKER_00]: and that's part of what makes this so fun to work with this team because we're all very
[00:03:37] [SPEAKER_00]: united in how we're doing this and why we're doing it. Not just for us, but we've all,
[00:03:43] [SPEAKER_00]: you see my wife is here as well. This is for the people in our lives as well,
[00:03:47] [SPEAKER_00]: and by extension, we'll take it out to the rest of society.
[00:03:51] [SPEAKER_01]: Yeah, it's really cool. The name of this podcast is obviously the future of fitness,
[00:03:55] [SPEAKER_01]: but I feel like the future is right now like I'm sitting in it today.
[00:03:59] [SPEAKER_01]: So let's back up a little bit before we get into everything that is human on health
[00:04:03] [SPEAKER_01]: and the experiences. I would love to share my experience so far here. It's been spectacular.
[00:04:09] [SPEAKER_01]: Everyone knows you so far mostly for restore hyper wellness and the massive success of that
[00:04:14] [SPEAKER_01]: franchise and that paving ground for a fairly new model within the market.
[00:04:19] [SPEAKER_01]: So we don't have to go over that because you were actually on this podcast two years ago,
[00:04:23] [SPEAKER_01]: I think roughly, and we talked about that. But let's talk about your exit from that.
[00:04:26] [SPEAKER_01]: Like you decided to leave, it's still growing. Restore hyper wellness is still a bohemith,
[00:04:31] [SPEAKER_00]: but you're just not there. So why? A bunch of reasons. I have a track record of creating
[00:04:37] [SPEAKER_00]: businesses and that's what I really like. I like the grind of working through something new,
[00:04:44] [SPEAKER_00]: the nuances of that, building a team, making changes, adjustments. I just think of myself as a
[00:04:52] [SPEAKER_00]: founder and I'm not particularly interested in opening the 250th and then the 251st and the
[00:04:59] [SPEAKER_00]: 252nd. And so part of it is that's my sort of self realization that that's probably not what I'm
[00:05:07] [SPEAKER_00]: best at and certainly not what I enjoy. I also think that you've got partners and if you went
[00:05:12] [SPEAKER_00]: to my private equity partner and said, Hey, what is Jim's highest and best use? They'd probably
[00:05:18] [SPEAKER_00]: agree quite vigorously. Yes, Jim needs to be starting new things. And so when you have
[00:05:25] [SPEAKER_00]: a good partner, you can sit down and you can get on the same page and figure out what's best.
[00:05:32] [SPEAKER_00]: And also I had a co-founder, I think we started to see the world a little differently
[00:05:38] [SPEAKER_00]: and that happens. It happens in real life and relationships and it happens with partners
[00:05:43] [SPEAKER_00]: and companies. And I've always talked about my thesis around having a five year sprint
[00:05:49] [SPEAKER_00]: on things because I think if you look at life, five years is kind of something that a lot of
[00:05:56] [SPEAKER_00]: things are organized around. Like you're a little kid for five years and you go to school and
[00:06:02] [SPEAKER_00]: elementary school, middle school and high school college, then you're out of college and you kind
[00:06:07] [SPEAKER_00]: of have those five years where you're running around trying to figure out who you are then
[00:06:10] [SPEAKER_00]: you get married, you wait five years to have kids. You could build your whole life on five
[00:06:16] [SPEAKER_00]: year blocks of time. And certainly when it comes to my entrepreneurial things in my career,
[00:06:22] [SPEAKER_00]: I very much have had a five year sort of timeframe for each thing I've done and
[00:06:28] [SPEAKER_00]: Restore actually violated that a little bit. I was at year eight and a half when I stepped down
[00:06:33] [SPEAKER_00]: from Restore and I will say the things that I was doing were important but not quite as
[00:06:41] [SPEAKER_00]: fulfilling as when you're coming up with the name. You're coming up with hyper wellness and you create
[00:06:47] [SPEAKER_00]: this construct and all these little fun things that you're doing creatively and then you're
[00:06:54] [SPEAKER_00]: testing hundreds of different things to put in the store and you're putting it together and the
[00:06:59] [SPEAKER_00]: pricing and then you're hiring all these young super talented eager people and it was just
[00:07:04] [SPEAKER_00]: really lovely. And then you wake up and you're looking at spreadsheets every day
[00:07:08] [SPEAKER_00]: and you're talking about returns and you're talking about what you can't do. You probably
[00:07:14] [SPEAKER_00]: talk about what you can't do more than talking about what you can do when you get to be something
[00:07:19] [SPEAKER_00]: that's in 40 states in a medical environment. And that's probably not... I leave that to the
[00:07:26] [SPEAKER_00]: folks that are at Restore that will grind through process and figure out how to continue that journey.
[00:07:32] [SPEAKER_01]: Yeah. Well, you did one hell of a job and so maybe the day that you finalized the deal like,
[00:07:40] [SPEAKER_01]: okay I'm done at hyper wellness. What was your thought where you were like, you know what?
[00:07:46] [SPEAKER_01]: Time to dust off the golf clubs, take some time, maybe travel. Were you thinking retirement
[00:07:54] [SPEAKER_01]: or would that ever cross your mind? Or you're like, no, I'm just small break and I have an
[00:07:58] [SPEAKER_00]: idea. Yeah, I will tell a funny story. Please. My co-founder at Restore actually said to the
[00:08:05] [SPEAKER_00]: words to me, well you ought to just go sit on a beach and I literally looked at him like he had
[00:08:10] [SPEAKER_00]: three heads almost like, I really don't think you know me. Like how you could even say those
[00:08:17] [SPEAKER_00]: words and think that's what I would do. And I never really had that thought. You know,
[00:08:22] [SPEAKER_00]: all the businesses I've built have been around things I'm super passionate about.
[00:08:27] [SPEAKER_00]: So you take travel for instance. You know, I did I go you go which was the world's top travel community
[00:08:32] [SPEAKER_00]: in 2005 and won a webby award. And so for five years I got to do all of the most interesting,
[00:08:41] [SPEAKER_00]: coolest things you could possibly do in the travel space to the extent that it almost made
[00:08:46] [SPEAKER_00]: travel a job. And so if there's something I'm passionate about, I'm going to try and make
[00:08:51] [SPEAKER_00]: it part of my dynamic and try to make it a business. And so it never occurred to me to retire.
[00:08:59] [SPEAKER_00]: I think retirements maybe for some people, but you get to choose what you do. So maybe you want
[00:09:06] [SPEAKER_00]: to retire if you've chosen poorly, but if you've continued to build things that you're super
[00:09:11] [SPEAKER_00]: passionate about why would you retire? It doesn't feel like work. And I will say that was
[00:09:15] [SPEAKER_00]: another seminal sort of thought for me. For seven years I'll say Restore never felt like
[00:09:20] [SPEAKER_00]: work. For the last year and a half it very much felt like work. And I even started to say I'm going
[00:09:25] [SPEAKER_00]: to work. And people noticed, like my friends noticed my family noticed and they were like,
[00:09:31] [SPEAKER_00]: you don't seem the same. And so I think when you're doing something that's got purpose,
[00:09:36] [SPEAKER_00]: it's mission driven, that you're passionate about, it doesn't have to be work in the sense
[00:09:43] [SPEAKER_00]: all the pejorative sort of things when you think about work.
[00:09:46] [SPEAKER_01]: Yeah. When you start to see that transition from something you're excited about every morning,
[00:09:54] [SPEAKER_01]: you go to and to that point where you say we call work, is it like the boiling frog?
[00:09:59] [SPEAKER_01]: Does it happen slowly in order to have it kind of like one day you're driving and like,
[00:10:04] [SPEAKER_00]: man what am I doing? Yeah. And let me be clear by the way, I love Restore. I loved all the
[00:10:11] [SPEAKER_00]: things that that involved. I still love many of the relationships, many of those franchisees are
[00:10:17] [SPEAKER_00]: you know they're classmates, they're long friends like literally this past weekend I did a 100 mile
[00:10:22] [SPEAKER_00]: charity bike ride and I did it with multiple Restore franchisees and those guys will be,
[00:10:29] [SPEAKER_00]: but it's a little bit of a boiling frog. I mean the repetitive nature of what you're doing
[00:10:35] [SPEAKER_00]: when you're building out a big franchise network, it literally is you're counting down
[00:10:42] [SPEAKER_00]: 240, 241, 242, 243 and it just doesn't feel the same as when you're counting three, four, five.
[00:10:51] [SPEAKER_00]: We're in our second state, we're in our third state, you know it just feels very different so
[00:10:56] [SPEAKER_00]: maybe there's a little bit of boiling frog and there are also kind of some bigger things that
[00:11:00] [SPEAKER_00]: pop up right around that time my dad died and you know I was incredibly close to my dad,
[00:11:05] [SPEAKER_00]: my dad instilled this entrepreneurial spirit in me and you do have those sort of things where you
[00:11:12] [SPEAKER_00]: sit back and say what am I doing? Am I doing what my dad would be proud I was doing? Am I doing
[00:11:19] [SPEAKER_00]: sort of what makes me the most happy because life is not forever as we all know
[00:11:26] [SPEAKER_00]: and I think that definitely was a big part of my decision making at that time.
[00:11:32] [SPEAKER_01]: Yeah, yeah it's interesting I mean you think about retirement like my father passed away
[00:11:37] [SPEAKER_01]: few years ago too and he was a dentist very good one and very community driven you know
[00:11:43] [SPEAKER_01]: just more of a business person I would say than a dentist really and he was kind of forced
[00:11:48] [SPEAKER_01]: to retire because he started tremors in his hands and you know no one wants a dentist with
[00:11:52] [SPEAKER_01]: tremors in their hands. So he's kind of forced in retirement and I saw a pretty quick
[00:11:58] [SPEAKER_01]: you know it's urged him like you know hey you know go teach go do something right go do something
[00:12:02] [SPEAKER_01]: and he kind of just didn't and I just you know that was you could see it you know the spirit
[00:12:07] [SPEAKER_01]: kind of kind of go so yeah I never I don't think I'll ever retire I'll have to be a very
[00:12:13] [SPEAKER_01]: strong reason for me to sit on a beach somewhere. I've tried sitting on a beach somewhere and it
[00:12:17] [SPEAKER_00]: lasts like 20 minutes like a bananas. It's horrible it is horrible I take great vacations
[00:12:24] [SPEAKER_00]: I'm a celeb about a couple things in life the way I travel and I really gravitate towards
[00:12:30] [SPEAKER_00]: super cool experiences but I tell you I always am happy to come home and anyone's again these
[00:12:36] [SPEAKER_00]: are things you choose like I live in a place Austin Texas. Yeah what I actually find is a
[00:12:42] [SPEAKER_00]: lot of time when I go on vacation I'm trying to do the things that I do at home I want to
[00:12:47] [SPEAKER_00]: go find a really cool place to ride my bike I want to go find a really cool place to do
[00:12:51] [SPEAKER_00]: X, Y and Z I want to find really good food well that's Austin and so I don't know I don't have the
[00:12:57] [SPEAKER_00]: same wanderlust that I had in that way but I do still have the same wanderlust when it comes to
[00:13:04] [SPEAKER_00]: building things and creating new businesses. Yeah yeah that's the perfect segue so
[00:13:09] [SPEAKER_01]: when you started thinking about your next thing was it kind of immediate when you
[00:13:13] [SPEAKER_01]: finished Restore that you knew what you wanted to do or did you take a period of kind of looking
[00:13:16] [SPEAKER_01]: around soul searching investigating markets seeing trends what walk us through the process of
[00:13:22] [SPEAKER_00]: deciding the next step. Number one I think an entrepreneur is always thinking about what's
[00:13:27] [SPEAKER_00]: next and what's out there and I was actually pretty proud of myself that for a number of years
[00:13:33] [SPEAKER_00]: I was very focused in not doing a bunch of things when I was younger I'd never had a period of time
[00:13:39] [SPEAKER_00]: where I wasn't doing one or two or three businesses at a time by the way I don't
[00:13:42] [SPEAKER_00]: recommend that like focus is important to build something great and big but of course I had things
[00:13:49] [SPEAKER_00]: in the back of my mind and I'll say the other context was you know I'm not as young as I used to be
[00:13:55] [SPEAKER_00]: and you know I'm 55 and you look great well thank you thank you I still work out really hard last
[00:14:02] [SPEAKER_00]: time I was here I climbed a mountain with Harry our stem cell expert and all of my friends looked
[00:14:09] [SPEAKER_00]: at that and like you're nuts where were the safety lines and all that and you know it's like I'm good
[00:14:16] [SPEAKER_00]: but you know I was thinking about my next thing in the context of once again my father died my
[00:14:23] [SPEAKER_00]: I'm 53 things are changing my wife's going through menopause like and you know you think
[00:14:29] [SPEAKER_00]: thank god good god my wife's going through menopause like I never kind of I intellectually
[00:14:37] [SPEAKER_00]: knew that would happen but then it happens and you're in it and you're like okay I got to think about
[00:14:42] [SPEAKER_00]: things a little differently and sure and I do like to take the things that are like said whether
[00:14:47] [SPEAKER_00]: either they're important to me or they're important to what's happening in my life
[00:14:51] [SPEAKER_00]: and try to turn those into businesses so it just seemed pretty obvious what I would work on
[00:14:55] [SPEAKER_00]: next and the one difference about human health than any other things that I had ever done
[00:15:00] [SPEAKER_00]: is I've had this series of businesses that were completely unrelated and you know I go you
[00:15:06] [SPEAKER_00]: go in the travel space I had this business pursuit group where I do interesting concepts
[00:15:10] [SPEAKER_00]: in Charlotte to make that city more interesting and I could go on and on but this is the first
[00:15:16] [SPEAKER_00]: time where I took took something and then built on top of it and make no mistake restore
[00:15:22] [SPEAKER_00]: and human health are completely different businesses they in no way shape or form
[00:15:27] [SPEAKER_00]: compete they are in the health and wellness business but I talk about sort of the education
[00:15:34] [SPEAKER_00]: analogy and you and I talked about this earlier where restores sort of foundational basic things
[00:15:40] [SPEAKER_00]: so that might be elementary school everybody has to go to elementary school the things you
[00:15:45] [SPEAKER_00]: learn in elementary school or the foundation for the next things you learn but they only take
[00:15:50] [SPEAKER_00]: you so far human health is the opposite it's grad school it's taking all of this stuff all of
[00:15:56] [SPEAKER_00]: the layers and pulling it all together in this much more holistic integrated way
[00:16:02] [SPEAKER_00]: and pulling in some of the truly cool stuff like stem cells and hormones and peptides and ozone and
[00:16:08] [SPEAKER_00]: you know you don't do that at the elementary level of wellness even though it's a foundational
[00:16:16] [SPEAKER_00]: layer but human health was something that I don't think I could have done it if I hadn't gone
[00:16:21] [SPEAKER_00]: through that earlier phase of health and wellness. Yeah yeah it's a really good analogy is it a
[00:16:28] [SPEAKER_01]: metaphor analogy. I'm not sure I don't know. I'm gonna say now that you say it maybe it's a metaphor.
[00:16:35] [SPEAKER_01]: I don't know either. I don't know. I get it wrong every time. I take grass. Yeah it's an example.
[00:16:42] [SPEAKER_01]: It's good. It's good. It's good. Unfortunately in western civilization a lot of people don't
[00:16:46] [SPEAKER_01]: make it through elementary school yeah right and you're where we're talking all the way about
[00:16:50] [SPEAKER_01]: the basics of nutrition and sleep and hydration and stress and that's kind of elementary
[00:16:54] [SPEAKER_01]: school right but a lot of people don't get that training so it's like even more than that I mean
[00:16:59] [SPEAKER_01]: okay so give us the pillars of what human ideas you guys have currently you have your first location
[00:17:04] [SPEAKER_01]: in Austin. Right now to be clear we're not in a human out location but we are with your stem cell
[00:17:10] [SPEAKER_00]: I guess. So I'll give you I'll give you a little bit more history so when when I did step down
[00:17:14] [SPEAKER_00]: I toured the country and I met with many doctors in the hormone space the sexual health space
[00:17:20] [SPEAKER_00]: the stem cell regenerative medicine space the quote-unquote longevity space and I first of all
[00:17:27] [SPEAKER_00]: wanted to find or figure out if there were partners that I would want to do something with. You know
[00:17:33] [SPEAKER_00]: I know a lot of doctors incredibly smart but not necessarily the best business people all the
[00:17:38] [SPEAKER_00]: time so I wanted to make sure I could find someone that I could really feel good building
[00:17:43] [SPEAKER_00]: something really big with and this is an example of one of those doctors so Dr. Harry Adelson
[00:17:49] [SPEAKER_00]: is he's leaned into this for decades and if you hear his story he didn't wake up one night as a
[00:17:57] [SPEAKER_00]: stem cell expert he's done all the work and time in Central America South America he's experimented
[00:18:05] [SPEAKER_00]: with a lot of different things worked with guys like Dr. David Katz you know Yale and you know
[00:18:10] [SPEAKER_00]: so he's got this really interesting background and he's really an interesting human being
[00:18:17] [SPEAKER_00]: and he's committed to this and so all right there's one then I met this woman Amy Killen
[00:18:23] [SPEAKER_00]: and I always say all the time she doesn't look like a lot of doctors no one she's a beautiful woman
[00:18:29] [SPEAKER_00]: but her physical sort of attributes are not what I'm talking about she's got so much charisma
[00:18:35] [SPEAKER_00]: and energy and intelligence she did a rap video on the women's health initiative from back in 2001
[00:18:43] [SPEAKER_00]: about how damaging that was to to women's health for a whole generation like that's not exactly the
[00:18:50] [SPEAKER_00]: topic of a rap song but she pulled it off and I saw I'm looking at things like that and I'm like
[00:18:57] [SPEAKER_00]: that's the kind of person that I really want to be in business with yeah she's really cool
[00:19:02] [SPEAKER_00]: she's really cool she's just lovely to spend time with and then you kept going and so I found
[00:19:09] [SPEAKER_00]: this medical team that was really amazing and then on the corporate side that was a little more
[00:19:15] [SPEAKER_00]: linear for me but I found a group of people same thing and I and I say this about our corporate
[00:19:20] [SPEAKER_00]: team it's unlike any startup you know they're all Stanford MBAs Harvard MBAs Johns Hopkins and
[00:19:27] [SPEAKER_00]: I'm always quick to say that's not the end all but it is a pretty good indicator that these
[00:19:32] [SPEAKER_00]: are smart people by the way I didn't go to any of those places I've got my own sort of story
[00:19:36] [SPEAKER_00]: but but you know super smart people more importantly they're all really humble they've all done real
[00:19:44] [SPEAKER_00]: things both in sort of the health tech space in the traditional medicine space and or other
[00:19:51] [SPEAKER_00]: entrepreneurial things that demonstrate they know how to scale and they're all fun and interesting
[00:19:57] [SPEAKER_00]: I completely trust them I don't worry that they're going to go off track I'd not worry
[00:20:03] [SPEAKER_00]: that they're going to sort of have the wrong motivations I'm not worried that that they're
[00:20:09] [SPEAKER_00]: ever going to sort of you know flake on me so to speak and it's just a really good group of people
[00:20:18] [SPEAKER_00]: and and I will tell you this it's it's a challenge different challenge though you can
[00:20:23] [SPEAKER_00]: have a challenge if you don't have folks that have the right amount of intellectual capability
[00:20:27] [SPEAKER_00]: or experience that's one challenge or you have everybody's a type A extremely accomplished person
[00:20:36] [SPEAKER_00]: to say that that's not a challenge because you've got to sort of let everybody have a voice and
[00:20:40] [SPEAKER_00]: everybody you know feel like they're a big part of things and there's a little bit of ego which
[00:20:47] [SPEAKER_00]: is healthy sure so it's just been a very different challenge for me which has been interesting
[00:20:52] [SPEAKER_00]: it's not like rinse and repeat and and I say all the time I am not the smartest person at the company
[00:20:58] [SPEAKER_00]: I may be one of the least intelligent people at the company so when you walk into a meeting
[00:21:04] [SPEAKER_00]: and you've got these just just complete badasses you can solve problems and what we're doing is
[00:21:11] [SPEAKER_00]: so hard there's a reason that sort of this integrative approach to medicine
[00:21:18] [SPEAKER_00]: functional medicine hasn't been scaled because it's really hard to do and so you got to have
[00:21:24] [SPEAKER_01]: a team like that to make it happen yeah well why is it so hard like what is the
[00:21:29] [SPEAKER_01]: what are the major challenges that you guys are taking head on right now well if you look at
[00:21:33] [SPEAKER_00]: human eye you could think of it as 10 or more businesses in one so there are businesses
[00:21:38] [SPEAKER_00]: that are built around sleep there are businesses built around nutrition businesses built around
[00:21:43] [SPEAKER_00]: movement in 100 different forms there are businesses built around peptides hormones
[00:21:50] [SPEAKER_00]: regenerative medicine all of it and so that's the first thing you've got so many moving parts
[00:21:56] [SPEAKER_00]: and all of them in and of themselves are a pretty complex business and then you're dealing with
[00:22:02] [SPEAKER_00]: the human body and so if you you sort of think of like like to use the pharmaceutical either
[00:22:08] [SPEAKER_00]: analogy or metaphor whichever is the right example you know they're kind of trying to create a pill
[00:22:13] [SPEAKER_00]: for the average person okay but when you're in the kind of world we are every single person
[00:22:21] [SPEAKER_00]: that walks through the door is unique we treat them as an end of one and we have to come up with a
[00:22:26] [SPEAKER_00]: unique protocol and a unique approach to motivating them and coaching them and so it's not
[00:22:33] [SPEAKER_00]: figure out a widget put it on a production line and then produce millions of them so every single
[00:22:39] [SPEAKER_00]: time it's starting over with a person by the way as you do things to that person you improve things
[00:22:46] [SPEAKER_00]: you then have to do other things you don't get to stay on the same protocol so it's constantly
[00:22:51] [SPEAKER_00]: evolving constantly changing and you know all of that's really hard by the way it's an
[00:22:57] [SPEAKER_00]: incredibly regulated business oh can only imagine yeah the US is a is basically 50 countries in one
[00:23:04] [SPEAKER_00]: when it comes to that sort of thing so Texas is very different than New York and California you
[00:23:10] [SPEAKER_00]: are actually doing real stuff to people so you have to figure out safety and once again really good
[00:23:17] [SPEAKER_00]: medical protocols and that sort of thing you know and you have people come here with really big
[00:23:23] [SPEAKER_00]: problems and you know we were talking earlier about some sexual health things and you know
[00:23:30] [SPEAKER_00]: I think we have a different approach to that like when a guy walks in and starts telling us about the
[00:23:35] [SPEAKER_00]: problem it's actually pretty easy testosterone our approach is the very first thing we ask
[00:23:40] [SPEAKER_00]: that guy is where's your partner where's your wife because if we're going to fix you
[00:23:45] [SPEAKER_00]: we got to also fix her because there's nothing worse than creating a disparity in
[00:23:50] [SPEAKER_00]: that particular area you're creating like really consequential outcomes that have nothing to do with
[00:23:57] [SPEAKER_00]: your business and so anyway those are the things that make this really hard it's it's not just one
[00:24:04] [SPEAKER_00]: simple uniform thing it's it's so complex and nuanced and and you know I think we got a really
[00:24:10] [SPEAKER_01]: good approach to it yeah it's super interesting and would you people come into the clinic are
[00:24:16] [SPEAKER_00]: they decolonial clients patients like we call them clients and I'll tell you why like you just got
[00:24:22] [SPEAKER_00]: your treatment here does this feel like your normal medical clinic no no I was telling you that like
[00:24:30] [SPEAKER_01]: I wish all of medical if it was like medical I wish everyone was so friendly and nice I got a call
[00:24:35] [SPEAKER_01]: yeah you know 10 minutes before just to make sure I was on my way when I greeted everyone was
[00:24:40] [SPEAKER_01]: smiling like welcoming and waiting me waiting for me it was everything from from Dr. Harry to
[00:24:45] [SPEAKER_01]: all the doctors that were in there everything and you know I just got a simple you know not
[00:24:49] [SPEAKER_01]: simple but you know relatively small procedure compared to what a lot of people get here is
[00:24:53] [SPEAKER_01]: just you know some stem cells in my knees but it was it was an amazing experience man and that's
[00:24:57] [SPEAKER_01]: you know so that's what I want to ask you about what is what is the client experience at a clinic
[00:25:01] [SPEAKER_01]: you know like in Austin if people walk in what happens yeah so so that is what we call them
[00:25:05] [SPEAKER_00]: clients by the way you know this is a cash pay business yeah we have to provide real value
[00:25:11] [SPEAKER_00]: you have to walk away from here feeling like that exchange was worthwhile and I think that's
[00:25:16] [SPEAKER_00]: one of the big problems with traditional medicine in that it's so invisible and so therefore people
[00:25:23] [SPEAKER_00]: put up with a lot that they shouldn't have to put up with but if if you come in first of all
[00:25:27] [SPEAKER_00]: if you come into the rest or excuse me the human health clinic in Austin it's a it's a in a
[00:25:35] [SPEAKER_00]: really nice center it's it's a center where really high-end sort of restaurants and neat you want to
[00:25:42] [SPEAKER_00]: be there number one like it's not just to come to human health but when you walk out hey I think
[00:25:47] [SPEAKER_00]: I'll go across the street need a car for something like that so it's it's a nice environment the
[00:25:52] [SPEAKER_00]: this sort of the clinic itself is done really well it's very comfortable it feels like a place
[00:25:58] [SPEAKER_00]: once again that you want to be not that you have to be you know we don't talk about things
[00:26:03] [SPEAKER_00]: like waiting rooms to me waiting room is a pejorative you know why why would you be waiting if you show up
[00:26:10] [SPEAKER_00]: on time for an appointment so it's you know it's it's my biggest pet words have meaning so client
[00:26:17] [SPEAKER_00]: versus patient reception area versus waiting room and so we've just been really thoughtful about
[00:26:22] [SPEAKER_00]: all of those kind of things um everyone is is very curated in terms of sort of their approach
[00:26:30] [SPEAKER_00]: to people how they treat them smile all of that we're in a a business that we have to deliver a
[00:26:38] [SPEAKER_00]: great experience by the way we're seeing people at their worst possible time when they're in pain
[00:26:43] [SPEAKER_00]: when they've got a big problem so the last thing they want is to walk into somebody that's indifferent
[00:26:49] [SPEAKER_00]: that that's not friendly and happy and empathetic our team knows naturally like they should know
[00:26:56] [SPEAKER_00]: birthdays and how's your kid doing and hey you know last time you're here your your son was trying out
[00:27:03] [SPEAKER_00]: for the golf team did he make it you know like we really go out of our way to make sure we genuinely
[00:27:09] [SPEAKER_00]: and authentically care about our clients and and they see that and then we provide something that
[00:27:16] [SPEAKER_00]: goes to an entirely different level for the traditional medical space we leave no stone
[00:27:21] [SPEAKER_00]: unturned so you would come in and let's say yeah it's a little different by membership level but
[00:27:26] [SPEAKER_00]: let's take the top membership level you're going to come in and you're going to first of all tell us
[00:27:31] [SPEAKER_00]: how you tick and how you operate like do you like positive reinforcement negative reinforcement
[00:27:37] [SPEAKER_00]: so in other words what kind of coaching are you going to respond to you give us your goals like
[00:27:43] [SPEAKER_00]: I think a lot of times people go to a medical facility or any facility and it is you're here
[00:27:49] [SPEAKER_00]: we we have something we're going to give you what we want to give you we need to figure out
[00:27:54] [SPEAKER_00]: what you're motivated by and therefore how we should think about fixing your issue and then
[00:28:00] [SPEAKER_00]: we go really deep we take a hundred blood panels we do epigenetic genetic testing we connect
[00:28:06] [SPEAKER_00]: your wearable device we do a whole series of scans everything from a dexa scan up to a
[00:28:11] [SPEAKER_00]: you know a full body MRI if you if you need it we do actual movement and balance and and physical
[00:28:20] [SPEAKER_00]: diagnostics and I'm missing a lot of things that we do we we do cancer screening all of the things
[00:28:26] [SPEAKER_00]: that give us a picture of who you are and therefore what you're going to need from us
[00:28:32] [SPEAKER_00]: as a part of that we also coach coach or connect you to a coaching platform
[00:28:38] [SPEAKER_00]: and know that we know that behavior change is going to be a part of this this is not come in
[00:28:43] [SPEAKER_00]: and we're going to give you a pill or a magic pill this is come in and we're going to kind of do
[00:28:48] [SPEAKER_00]: the work together and we're going to try to make that work as pleasant as possible as engaging
[00:28:53] [SPEAKER_00]: as possible and give you agency so that you always know what we're doing why we're doing it
[00:28:59] [SPEAKER_00]: and what you're part in is in it and so we kind of call that an accountability protocol
[00:29:04] [SPEAKER_00]: we have our role you have your role this doesn't work if we don't both do it together
[00:29:10] [SPEAKER_00]: we give you a very personalized protocol it is an in of one type of protocol
[00:29:15] [SPEAKER_00]: we pull out what we call a focus three the three things that we want to focus on first because
[00:29:21] [SPEAKER_00]: if you try to solve everything at once it's overwhelming it's too much and as we make good
[00:29:27] [SPEAKER_00]: progress on those things then we can move to the next we start from a very foundational
[00:29:31] [SPEAKER_00]: perspective we start with fitness slash movement nutrition sleep stress cognitive health for us
[00:29:40] [SPEAKER_00]: those are sort of the five foundational things that you have to address if you're going to make a
[00:29:45] [SPEAKER_00]: difference with anybody when we see good progress we then can go after more specific issues like
[00:29:52] [SPEAKER_00]: sexual health metabolic health men a pause for women and your pause for men joint pain and
[00:29:58] [SPEAKER_00]: health span by the way health spans the one that is the broadest it's what we're all ultimately
[00:30:03] [SPEAKER_00]: seeking sure we want more good years for as long as possible and and you know we're going to sprinkle
[00:30:10] [SPEAKER_00]: in peptides and hormones and stem cells and ozone and many of these things that kind of have a
[00:30:18] [SPEAKER_00]: common theme which is we're going to help your body do what it's meant to do we're going to
[00:30:24] [SPEAKER_00]: help your body heal itself we're going to we're going to help this sort of way that your body uses
[00:30:30] [SPEAKER_00]: hormones be accentuated you know all of the stuff we do is sort of playing off of that and and if you
[00:30:37] [SPEAKER_00]: look at it in this holistic way you're constantly adjusting you're constantly tweaking you're
[00:30:43] [SPEAKER_00]: constantly measuring you can produce really really fantastic results yeah amazing and
[00:30:51] [SPEAKER_01]: uh i don't want to call it a menu of services because that would presume that someone's sitting
[00:30:56] [SPEAKER_01]: there and picking what they want because you're delivering a protocol a custom protocol like you
[00:30:59] [SPEAKER_01]: said an equal to each but what are the the tools that you guys have at your disposal to help with
[00:31:05] [SPEAKER_01]: all these things we've talked about stem cells we've talked about you know they mentioned
[00:31:09] [SPEAKER_00]: peptides i don't know what do you guys use yeah so all of those things like i said those are
[00:31:13] [SPEAKER_00]: real things so we we talk about exogenous molecules so of course that's all the sort
[00:31:19] [SPEAKER_00]: of things that you put in your body so that's supplements that's medications that's peptides
[00:31:25] [SPEAKER_00]: that's a bunch of different things obviously we talk about hormones and we have a very specific
[00:31:31] [SPEAKER_00]: approach to hormones which we think is the right approach stem cells is you know a whole thing in
[00:31:38] [SPEAKER_00]: and of itself and and it's it's not just stem cells but it's other sort of regenerative
[00:31:43] [SPEAKER_00]: regenerative medicine you know things that accentuate the results we have things like
[00:31:50] [SPEAKER_00]: shockwave you know shockwave is something that people use for joint pain but it's also an
[00:31:55] [SPEAKER_00]: accentuator of of of our stem cell procedures like yeah we'll use that that was new to me
[00:32:01] [SPEAKER_00]: yeah you know once again it's we've we've got years and years of experience of not only how
[00:32:08] [SPEAKER_00]: you use these things individually but how you stack them together to get better results
[00:32:12] [SPEAKER_00]: we've got a few wellness modalities that you know everything from shift wave
[00:32:18] [SPEAKER_00]: p emf a few other things that all have a particular purpose some of them are around
[00:32:23] [SPEAKER_00]: stress reduction and cognitive health some of them are around pain reduction but
[00:32:27] [SPEAKER_00]: but it really is the combination of all these things done holistically in an integrated way
[00:32:33] [SPEAKER_00]: that makes this work and so you will have plenty of things that you can do and choose
[00:32:38] [SPEAKER_00]: off of the menu and by the way the idea that every single person is going to walk in and say
[00:32:43] [SPEAKER_00]: give me the full menu go like they're going to want to come in and try something they're
[00:32:49] [SPEAKER_00]: going to want to get a taste and are you know and I you know I I wrote a book with my former
[00:32:55] [SPEAKER_00]: co-founder restore around this notion of right away wellness and the power of that the idea
[00:33:01] [SPEAKER_00]: is that whenever you come into a human health we want you to feel the progress as quickly as
[00:33:09] [SPEAKER_00]: possible and as regularly as possible because the whole idea is if you have to wait for it
[00:33:15] [SPEAKER_00]: and wait for it and wait for it human beings are very impatient yes they will not wait for it so
[00:33:21] [SPEAKER_00]: we need you to feel it and the goal is to get you in this virtuous cycle as quickly as possible
[00:33:26] [SPEAKER_00]: and that's the more you do the better you feel the better you feel the more you do
[00:33:30] [SPEAKER_00]: that was very much a premise of restore it's very much a premise of of anything in the health and
[00:33:37] [SPEAKER_00]: wellness space or fitness space if you're going to keep a person engaged and keep them moving
[00:33:42] [SPEAKER_00]: forward you know like to take take personal training take a gem take anything like if you
[00:33:47] [SPEAKER_00]: don't get people in a virtuous cycle you're never going to produce really good results
[00:33:53] [SPEAKER_00]: and so we try to do that a human not you know as well and and and we do that like I suspect that
[00:33:59] [SPEAKER_00]: you're going to walk out of here and very quickly over the next few weeks you're going to know that
[00:34:05] [SPEAKER_00]: your knee feels different and that is kind of a thing that is going to help you do some things
[00:34:13] [SPEAKER_00]: that you might not have been able to do so now maybe your movement pattern is going to
[00:34:18] [SPEAKER_00]: change a little bit yeah and by the way that's going to help your metabolic health and other
[00:34:22] [SPEAKER_00]: things and so it's just this whole thing that one thing leads to another leads to another
[00:34:28] [SPEAKER_00]: and you wake up and you're doing several things and you're in a really good pattern
[00:34:33] [SPEAKER_01]: you know it's it that's something I picked up from you in our first conversation on this podcast
[00:34:38] [SPEAKER_01]: was uh you know that people walk and walked in and restore hyper wellness and they had an
[00:34:43] [SPEAKER_01]: immediate result something changed they felt better immediately right and I've used that example
[00:34:48] [SPEAKER_01]: in multiple conversations because when we talk about the longevity conversation in general
[00:34:52] [SPEAKER_01]: we're going to get into nomenclature here in a minute but you know I've been given some
[00:34:56] [SPEAKER_01]: supplements to try and things I'm like well supplement I'm taking every day I'm not going
[00:35:01] [SPEAKER_01]: to know for 30 years yeah if I know even right so like I'm so unmotivated yeah that's just human
[00:35:08] [SPEAKER_01]: nature that's just the way we are right and I think that's really important and you know what
[00:35:12] [SPEAKER_01]: the stuff like uh we know I'm 47 now and kind of gave up on trail running a couple years ago that I
[00:35:18] [SPEAKER_01]: love because it's just a little too rough on the knees I've told you about skiing because very
[00:35:22] [SPEAKER_01]: I have to do a shit ton of maintenance during the ski season just to keep going and I gave
[00:35:27] [SPEAKER_01]: up back squatting this year yeah finally after you know 20 years of back squatting so I'm
[00:35:32] [SPEAKER_01]: I'm excited because you know if I get back to those things I really enjoy doing them
[00:35:35] [SPEAKER_01]: and they're fundamental they're probably just make me a better person to be around anyway
[00:35:37] [SPEAKER_00]: yeah that's my life I love skiing like if you take skiing away from me that's a pretty big thing you
[00:35:44] [SPEAKER_00]: part of my life it's part of my identity I got teenage kids that's one place where they still see me
[00:35:51] [SPEAKER_00]: as a badass I'm a better skier I can go down faster than them I can do things they can't do
[00:35:57] [SPEAKER_00]: and one day that will not be the case sure but my construct is now that you know I
[00:36:04] [SPEAKER_00]: I got some simsile injections in my knees and I have no pain when I ski anymore I can ski all day
[00:36:11] [SPEAKER_00]: I did the 100 mile bike ride this weekend I have no issues with my neck or my thing now
[00:36:17] [SPEAKER_00]: I do not want to get on this podcast and say go do X and you will not have any issue ever again
[00:36:24] [SPEAKER_00]: of course but you know that's that's not what I want to do but I will say that for many people
[00:36:30] [SPEAKER_00]: there are things like regenerative medicine that produce really interesting results and it lets
[00:36:37] [SPEAKER_00]: you get back to living it lets you be the guy that you are takeaway trail running from you take away
[00:36:42] [SPEAKER_00]: skiing take away all these things you're not as interesting but let's not even joke about it like
[00:36:48] [SPEAKER_00]: you're going to be a dull son of a gun if you can't do any of the shit that made you
[00:36:53] [SPEAKER_00]: interesting in the first place and then it kind of wears on other things and you know
[00:36:58] [SPEAKER_00]: so I'm a big believer that this that's why this stuff is important oh yeah it's not how you do in
[00:37:04] [SPEAKER_00]: the gym the gym is the gym is a it's a thing that you do because you have to but what if you're not
[00:37:11] [SPEAKER_00]: in the gym so you can go out in real life and do badass stuff I don't know man I just doesn't feel
[00:37:17] [SPEAKER_00]: like that's going to be interesting over the long term I mean if I if I lose those things
[00:37:22] [SPEAKER_01]: if I lose the skiing the hunting the biking yeah all this stuff like I might as well I might as well
[00:37:28] [SPEAKER_00]: move out of Montana yeah well you're one of the best being in whitefish I mean that's badass like
[00:37:33] [SPEAKER_00]: it's fun that's right if you if you can't be on your bike if you can't be hiking if you can't
[00:37:38] [SPEAKER_00]: be skiing if you can't be hunting yeah these are all the things that make me go as well
[00:37:43] [SPEAKER_00]: and like turns is why go hunting I don't just go hunting I don't just go walk 200 yards and get
[00:37:48] [SPEAKER_00]: in the duck blind like I want to go through the mountains I want to go and make this real work and
[00:37:55] [SPEAKER_00]: I want it to be a fair exchange and and if I am as successful on that hunt it's because I put in the
[00:38:01] [SPEAKER_00]: work and I did all the stuff and I was physically capable to do everything associated with that
[00:38:07] [SPEAKER_00]: and then by the way like I'm going to be very respectful to that animal and I'm going to
[00:38:11] [SPEAKER_00]: eat all of that meat so therefore I have to get it out and you know all that stuff
[00:38:16] [SPEAKER_00]: if I'm not the physical person that I need to be that completely evaporates yeah like you know
[00:38:23] [SPEAKER_00]: I don't want to walk 200 yards and there's a feeder in front of me and I can you know that's
[00:38:29] [SPEAKER_01]: you know hideous that yeah it's not it's not having fun yeah no ming khalichur okay so
[00:38:36] [SPEAKER_01]: let me try to construct this question well longevity is a big thing the name yeah the term
[00:38:42] [SPEAKER_01]: we are known in the fitness and wellness for hype cycles right very well known for that
[00:38:48] [SPEAKER_01]: I've had some recent conversations with people from any galpins team because they have a series
[00:38:52] [SPEAKER_01]: of products and services that they're launching to consumers and you know they're they're going
[00:38:56] [SPEAKER_01]: they're leaning into performance because they feel that performance is something that people
[00:39:00] [SPEAKER_01]: feel immediately right it's an immediate goal that sure it may lead to longevity yeah but as
[00:39:05] [SPEAKER_01]: we're talking about longevity is like this thing that we won't know for a while yeah you've said
[00:39:09] [SPEAKER_01]: health span is a big one right but once again you know how do you measure that in the short term
[00:39:13] [SPEAKER_01]: regenerative medicine so when you guys I'm sure I know you're careful about the words you use yeah
[00:39:17] [SPEAKER_01]: so how are you guys framing this as a you know as branding as you know communications to people
[00:39:24] [SPEAKER_00]: and consumers yeah I mean first of all you have to use some of those words you have to do
[00:39:28] [SPEAKER_00]: pull in the word longevity you have to pull in the word health span those have become the
[00:39:33] [SPEAKER_00]: vernacular of the trade so people do want to understand and hear those words but what I'll
[00:39:39] [SPEAKER_00]: what I'll say is no first of all I will say I think artificial intelligence and longevity
[00:39:45] [SPEAKER_00]: are probably the two hottest spaces there are right now in terms of smart money and investments
[00:39:51] [SPEAKER_00]: and that is where a ton of activity and energy is happening and and these are sort of
[00:39:58] [SPEAKER_00]: existential like magnifiers like you know we talk a lot internally if we can literally add 20 years of
[00:40:06] [SPEAKER_00]: good health span to people's lives think of the societal impact it's exponential because
[00:40:12] [SPEAKER_00]: you're adding time to people's lives when they are at their most resource rich and capable
[00:40:18] [SPEAKER_00]: like these guys that have money because they've made it but then they get old and they can't
[00:40:24] [SPEAKER_00]: really and in our society is not one that sort of respects the elderly unless they're very capable
[00:40:31] [SPEAKER_00]: and all that so if you can add 20 really good years to the people who have the wisdom and the
[00:40:36] [SPEAKER_00]: resources think of what you can do for society so we do think about it like that like this is
[00:40:41] [SPEAKER_00]: real societal impact I do think that unfortunately some of the longevity type stuff is a little
[00:40:50] [SPEAKER_00]: ridiculous it feels like super rich people pursuing something that's only attainable to them and may
[00:40:58] [SPEAKER_00]: or may not even be attainable at all the degree to which they are pursuing it so we do try to stay
[00:41:04] [SPEAKER_00]: away from the kind of magic pill the live longer at all costs you know I I don't we don't know
[00:41:14] [SPEAKER_00]: about all that but the way I think about it and the way we think about it is what is super important
[00:41:21] [SPEAKER_00]: is how you feel today and if you are improving how you feel today you are probably doing the
[00:41:28] [SPEAKER_00]: foundational things you are eating better moving better sleeping better managing your stress yeah
[00:41:33] [SPEAKER_00]: that's all longevity is it's managing that do that today do that tomorrow do that the next day
[00:41:41] [SPEAKER_00]: put it together for years after years the good news is that is immediate that is every day of
[00:41:49] [SPEAKER_00]: your life you are living better that is what longevity the secret to longevity is to me
[00:41:54] [SPEAKER_00]: doing that every day is what you need ironically for health span and longevity it is not don't
[00:42:02] [SPEAKER_00]: do those things take a magic pill it is not well I'll do it next week next month next year
[00:42:09] [SPEAKER_00]: no that's not how it works you you you selfishly should be motivated to be focused on your health
[00:42:16] [SPEAKER_00]: span and longevity because it means that your life today is better your life tomorrow is better
[00:42:22] [SPEAKER_00]: and when you put that construct into place and you feel that and you see that and you compare
[00:42:27] [SPEAKER_00]: yourself and we talked about going back to a reunion a 20 year reunion yeah there are two
[00:42:31] [SPEAKER_00]: types of people at those reunions the people that you can relate to because they've kind
[00:42:37] [SPEAKER_00]: taken care of themselves and the people that you look at and you're like we cannot possibly be the
[00:42:41] [SPEAKER_00]: same age yeah how on earth are we the same age because something not so good is happening here
[00:42:49] [SPEAKER_00]: and and and so I always go back to selfishly wake up every day and do some of these things
[00:42:56] [SPEAKER_00]: because you will feel better and perform better today and just keep doing that that's our
[00:43:01] [SPEAKER_00]: secret to longevity we you know peter a tia use this example in his book outlive but i've been using
[00:43:08] [SPEAKER_00]: this example for a long time I have people that will come to me and ask me for certain things
[00:43:13] [SPEAKER_00]: and rapamycin was the specific thing had a friend come and say hey i'd like you to help me through
[00:43:18] [SPEAKER_00]: one of your doctors get me rapamycin like no i'm not going to do that and he looked at me as
[00:43:23] [SPEAKER_00]: come on dude why are you getting why are you being like that and i said honestly you're
[00:43:27] [SPEAKER_00]: you're way overweight and let's fix that first and then how are you sleeping it's like not well
[00:43:32] [SPEAKER_00]: of course you're not sleeping well you're overweight yeah how's your movement not very good
[00:43:36] [SPEAKER_00]: you know so let's let's fix that first of all it'll make your life today better your life
[00:43:42] [SPEAKER_00]: tomorrow better and then if you want to get into all the cool stuff believe me we've got all that
[00:43:48] [SPEAKER_00]: we know all the things we know all the things that you can pull in and try and use and if
[00:43:55] [SPEAKER_00]: you want to do the sort of last three percent of stuff great but not until we get the first 97 95%
[00:44:02] [SPEAKER_00]: of stuff on a good path and that's how we think of it and we could make more money we could sell
[00:44:09] [SPEAKER_00]: more stuff if we didn't care about that that's just not the point you know i it kind of goes
[00:44:16] [SPEAKER_00]: back to the whole retirement or not retirement purpose you know i can make money lots of ways
[00:44:23] [SPEAKER_00]: i do not care about that you know i have done well in my life i care about feeling good about what i do
[00:44:30] [SPEAKER_00]: like i said purpose societal impact and the day that changes is the day put a bullet in my head
[00:44:36] [SPEAKER_01]: because i'm not me anymore yeah yeah well said and i like the the cool stuff that's how i kind of
[00:44:43] [SPEAKER_01]: think about it it's like you do have to almost earn it right you gotta earn it yeah a little
[00:44:47] [SPEAKER_01]: bit right you got to get to that point it's like okay you've checked all these boxes okay now
[00:44:51] [SPEAKER_01]: now you get to kind of play with this stuff and i think that's a really fundamental message to
[00:44:55] [SPEAKER_01]: people is like listen the fundamentals aren't going away like we talked about human longevity
[00:44:58] [SPEAKER_01]: there's a few things that are truly proven that we know of nowadays right it's like strength training
[00:45:02] [SPEAKER_01]: and creatine yeah there's a few others but you know like you know what i mean right it's like
[00:45:08] [SPEAKER_00]: these fundamental basics yeah but it's funny a word you said play play is not a word normally
[00:45:14] [SPEAKER_00]: associated with the traditional medical sort of world sure play is something associated with
[00:45:21] [SPEAKER_00]: human eye health and so we not only want to do all of these things we do want to make it more
[00:45:27] [SPEAKER_00]: engaging you know we have a whole strategy around how we create community first of all are you a
[00:45:34] [SPEAKER_00]: human eye or not i love that you know it's it's so good you you gotta if you're gonna create
[00:45:39] [SPEAKER_00]: a real community it's gotta be something people want to belong to and when you define what
[00:45:44] [SPEAKER_00]: a human eye is and what the mindset is and what the ethos is of course you want to be a human
[00:45:49] [SPEAKER_00]: eye like you know so all right so then we talk a lot internally about be a human eye today
[00:45:56] [SPEAKER_00]: and bring it back to the group all right cool you know and so that starts to feed on itself
[00:46:01] [SPEAKER_00]: and you know we've got all kinds of things that we're building that kind of capture
[00:46:06] [SPEAKER_00]: a little bit of playfulness certainly a bit of identity you know you you know the guys
[00:46:13] [SPEAKER_00]: the guys that really lean into health span and all the things they're doing like it is a part
[00:46:18] [SPEAKER_00]: of their identity they want you to know that they know all the stuff and that's important so great
[00:46:25] [SPEAKER_00]: put them in a community where everyone's like that and it feels good to be a part of that
[00:46:29] [SPEAKER_00]: and it's not an ego thing per se you don't have to take it too far and it's but it's
[00:46:35] [SPEAKER_00]: it's cool to feel like i'm with others who get it and we help each other and so we talk
[00:46:41] [SPEAKER_00]: about it's not like a community where i gotta have i gotta find friends but it is certainly a
[00:46:45] [SPEAKER_00]: community of validation encouragement inspiration and then you know we we're building a rewards
[00:46:51] [SPEAKER_00]: program a rewards program that rewards you both intrinsically and extrinsically to sort of encourage
[00:46:57] [SPEAKER_00]: the good things and discourage the bad things first of all you gotta once again be in a
[00:47:02] [SPEAKER_00]: community of people who know what the good and bad things are and you know you do feed things
[00:47:08] [SPEAKER_00]: like this is my identity and some of these extrinsic things and and then you can add some
[00:47:13] [SPEAKER_00]: intrinsic rewards if you do this then go out and buy your new set of golf clubs
[00:47:20] [SPEAKER_01]: hey friends eric malzone here i've had the honor of interviewing over 750 professionals across the
[00:47:26] [SPEAKER_01]: fitness health and wellness industries there's one thing i know for sure without a doubt there
[00:47:31] [SPEAKER_01]: is a tremendous opportunity to leverage a highly valuable and relatively untapped network of
[00:47:36] [SPEAKER_01]: independent podcasters and content creators traditional advertising isn't what it used to be
[00:47:41] [SPEAKER_01]: costs are high consumer trust is low i've seen the results firsthand it can assure you there's a
[00:47:47] [SPEAKER_01]: much better way to connect with your target audience and emerge as a thought leader in our
[00:47:51] [SPEAKER_01]: industry that's exactly why i've launched a podcast collective the ultimate solution
[00:47:56] [SPEAKER_01]: designed to empower executives founders and thought leaders in the fitness health and
[00:48:01] [SPEAKER_01]: wellness sectors our mission to help you leverage the extraordinary opportunities
[00:48:05] [SPEAKER_01]: within our handpicked network of independent podcasts we don't just place you on podcasts
[00:48:10] [SPEAKER_01]: we make you unforgettable one-on-one coaching ensures that you show up the right message
[00:48:15] [SPEAKER_01]: for the right audience with confidence and swagger we create eye-popping digital assets
[00:48:20] [SPEAKER_01]: and social media overhauls to ensure that you are optimizing each and every appearance
[00:48:25] [SPEAKER_01]: key introductions to strategic partners and potential enterprise clients provide
[00:48:29] [SPEAKER_01]: unparalleled value that only a professional network like ours can offer we work with
[00:48:35] [SPEAKER_01]: a very limited number of clients to ensure the highest level of service so please don't
[00:48:39] [SPEAKER_01]: hesitate to reach out learn more go to podcast collective dot i o to learn more and contact
[00:48:44] [SPEAKER_01]: me directly that's podcast collective dot i do this and the community that's supporting you
[00:48:54] [SPEAKER_00]: in your particular challenge yes well chip in and do that you know there's lots of ways
[00:48:59] [SPEAKER_00]: you can make this more fun and i say the traditional medical space is so gosh darn
[00:49:04] [SPEAKER_00]: and i usually don't say it that nicely but self serious yeah it's cold for fuck's sake it's cold
[00:49:11] [SPEAKER_00]: and sterile it's sterile it's cold it's it's not desirable and and you're dealing with the most
[00:49:18] [SPEAKER_00]: seminal things like the your health and what you can then go out and do and your connections
[00:49:24] [SPEAKER_00]: with people and playing with your great you know like this should be something that's more joyful
[00:49:28] [SPEAKER_00]: and and more engaging and attractive like like be the beacon on the hill you know that
[00:49:35] [SPEAKER_00]: is attracting people as opposed to oh my god you know you talked about you know the whole field
[00:49:44] [SPEAKER_00]: of dentistry like even dentistry if you look at some of the new dentist offices they've made it
[00:49:51] [SPEAKER_00]: pretty cool yeah out of the dentist yeah like finally because it used to be when you think
[00:49:55] [SPEAKER_00]: about going to the dentist it's the last thing you wanted to do so yeah so i i do take my cues from
[00:50:01] [SPEAKER_00]: some of these other things like i don't want to pretend like like you know we're the only ones
[00:50:07] [SPEAKER_00]: with original thought there there's lots of cool examples out there of taking a category that was
[00:50:12] [SPEAKER_00]: previously not particularly desirable from a consumer perspective and changing that lens and
[00:50:19] [SPEAKER_00]: that's certainly what we want to do in the health and wellness space awesome awesome deal with
[00:50:23] [SPEAKER_01]: a few minutes we have left maybe give us some insights into the business side of this so you
[00:50:27] [SPEAKER_01]: guys are going with the franchise model maybe give some insights into what that franchise
[00:50:31] [SPEAKER_01]: selection and investment looks like maybe some of the pricing to the consumer frame that up for us
[00:50:36] [SPEAKER_00]: yeah so number one in our world retail is not dead particularly in the healthcare space
[00:50:42] [SPEAKER_00]: you do have to actually come in and do things like it is impossible to do a knee injection
[00:50:49] [SPEAKER_00]: virtually yes and so we number one we start with the fundamental notion that retail is alive and well
[00:50:56] [SPEAKER_00]: in a part of this we lean into this notion of omni channel and virtual is also a part of it so
[00:51:02] [SPEAKER_00]: we've created this really good mix of retail and and virtual care number one you know
[00:51:09] [SPEAKER_00]: i like the franchise business because you have a partner and so i wanted to lean into doing a
[00:51:15] [SPEAKER_00]: franchise again this is a complex business this is hard and so having a really true partner in every
[00:51:22] [SPEAKER_00]: sort of location i thought was really important now we're going to vet those people very very deeply
[00:51:28] [SPEAKER_00]: we're going to make sure that from a mission oriented perspective the right kind of people
[00:51:33] [SPEAKER_00]: we're going to make sure they have the right kind of capable capital capabilities we're going
[00:51:38] [SPEAKER_00]: to make sure they've got a track record of real operational excellence and then we're going
[00:51:43] [SPEAKER_00]: to go find a select number of those folks to do anywhere from 100 to 250 clinics around the country
[00:51:50] [SPEAKER_00]: we've got commitments for close to 100 clinics around the country already so the goal is to open
[00:51:56] [SPEAKER_00]: anywhere from 300 or more excuse me 100 or more locations in the next three and a half years
[00:52:02] [SPEAKER_00]: okay there's still some gaps in that hundred that we need to fill so we're actively out looking
[00:52:09] [SPEAKER_00]: for the right franchise partners this is a very attractive model from a franchise perspective
[00:52:14] [SPEAKER_00]: people look at certain things they look at initial costs more importantly they look at payback period
[00:52:21] [SPEAKER_00]: the payback period for this would be the gold standard of franchising then people look for
[00:52:27] [SPEAKER_00]: net margins and they look for a total number of dollars that are going to come back to them
[00:52:32] [SPEAKER_00]: so this is a high margin you know high AUV i.e. high annual income sort of thing so if you do
[00:52:40] [SPEAKER_00]: this well and make it work your payback period is very short the amount of money that you take
[00:52:47] [SPEAKER_00]: from a net perspective is relatively high for the franchise space and you're also doing something
[00:52:53] [SPEAKER_00]: that is good for society good for the community that you live in and I think I mean it's
[00:52:59] [SPEAKER_00]: freaking interesting because there's not a human alive that this doesn't apply to you know and so a
[00:53:05] [SPEAKER_00]: lot of our franchises they're like our franchisee prospects they're like I'm so interested in this
[00:53:11] [SPEAKER_00]: and I'm like yeah everybody is and so it's got to be more than that it can't just be the most
[00:53:17] [SPEAKER_00]: passionate about longevity because we're all kind of passionate about longevity it's got to be
[00:53:21] [SPEAKER_00]: all those other things and you know you met our head of franchise earlier trade trade West
[00:53:25] [SPEAKER_00]: Point grad smart guy trades one of the the largest franchisee in a pretty prominent system had a
[00:53:32] [SPEAKER_00]: multiple hundreds of millions of dollar exit for his franchise business
[00:53:37] [SPEAKER_00]: and you know once again I lean into that West Point dynamic you know it's do what's right
[00:53:42] [SPEAKER_00]: do the hard good when no one's looking the hard I think that my wife's a West Point grad and
[00:53:47] [SPEAKER_00]: it's the do the hard right over the easy wrong or some permutation of that and so
[00:53:53] [SPEAKER_00]: we've got a mission-oriented guy that's going to recognize the right kind of person and then
[00:53:59] [SPEAKER_00]: because he's done it he's going to also very easily say you have the operational and capital
[00:54:04] [SPEAKER_00]: capabilities to do this this is not the easiest franchise model to be sure so then it's up to us
[00:54:11] [SPEAKER_00]: to do the things that make this replicable scalable inconsistent and so that means that a lot of
[00:54:19] [SPEAKER_00]: the things that we do from a like for instance a coaching perspective that is a centralized function
[00:54:25] [SPEAKER_00]: that we do so that all the franchisees can rely on us to consistently deliver good coaching if you
[00:54:32] [SPEAKER_00]: said to every coach go or should be every franchisee go figure out coaching yeah you would have
[00:54:37] [SPEAKER_00]: shit all over the place oh my god wouldn't be very good so there's some other things like that
[00:54:41] [SPEAKER_00]: that that we I think we've got the right approach to the things that need to be centralized
[00:54:45] [SPEAKER_00]: that we can create consistency around that are key leverage points for your business we will do that
[00:54:52] [SPEAKER_00]: and then the things that you have to do on the ground as a local franchisee we want to make sure
[00:54:57] [SPEAKER_01]: it's very clear and we help you where we need to yeah and from the awesome from the the client
[00:55:04] [SPEAKER_01]: consumer standpoint I mean who doesn't want this right so it's it's got to be I mean it's
[00:55:09] [SPEAKER_01]: going to come down to discretionary income a fluence so like what you know if someone I
[00:55:14] [SPEAKER_01]: mean if you gave a range of someone would invest in a human not yeah health location annually what
[00:55:18] [SPEAKER_00]: do you think they'd be looking at well we we have multiple memberships we have a membership
[00:55:25] [SPEAKER_00]: everything from thirty two hundred dollars a month down to two hundred dollars a month
[00:55:30] [SPEAKER_00]: and that's a big difference I will say what we deliver for two hundred dollars a month
[00:55:35] [SPEAKER_00]: is incredibly unexpected and it's way more than people expect okay and what we deliver
[00:55:40] [SPEAKER_00]: at that higher level it is it is you know there are these sort of longevity clinics out in the
[00:55:47] [SPEAKER_00]: country where you walk in and it's a hundred thousand dollars just to be a part of the clinic
[00:55:52] [SPEAKER_00]: and then you pay for everything on top of that so even at thirty two hundred dollars a month
[00:55:57] [SPEAKER_00]: which is a little less than forty thousand dollars a year we have in fact democratized that high
[00:56:02] [SPEAKER_00]: level concierge functional medicine dynamic and I would say that show me any offering out there
[00:56:08] [SPEAKER_00]: at that high level what we deliver is greater and more nuanced and more specific and personalized
[00:56:14] [SPEAKER_00]: than the other stuff out there so we're very proud of that but to be quite frank the thing that wakes
[00:56:19] [SPEAKER_00]: me up and gets me excited every morning is the idea that that is actually the precursor to bringing
[00:56:25] [SPEAKER_00]: a lot of that to the masses so by doing that really well it provides us the runway to continue
[00:56:31] [SPEAKER_00]: to democratize things so that we can number one make that more affordable and accessible
[00:56:36] [SPEAKER_00]: and bring that price down but for the different membership levels below that does give some some
[00:56:42] [SPEAKER_00]: coverage for why we can do these other things in a much more democratized way so at that two hundred
[00:56:48] [SPEAKER_00]: dollar level I would say if you don't think that your health and wellness is worth two hundred
[00:56:53] [SPEAKER_00]: dollars a month then you're not a human not and you're probably not the right client
[00:56:59] [SPEAKER_00]: if you don't and I always use the analogy you're not seeing the analogy metaphor of
[00:57:03] [SPEAKER_00]: you should not know more about the chemical composition of your pool than the biology of your
[00:57:10] [SPEAKER_00]: body and so at that lower level you're getting a number of rich diagnostics you're getting a plan
[00:57:17] [SPEAKER_00]: you're getting a very specific thing that a coach gives you you're you're continuing to do that
[00:57:22] [SPEAKER_00]: you're making sure that you don't have any of the the you know apocalyptic horsemen so to
[00:57:27] [SPEAKER_00]: speak of cancer cardiovascular disease dementia you know those things coming yeah and like I said
[00:57:33] [SPEAKER_00]: you get a personalized protocol and the only difference between the different levels of membership
[00:57:39] [SPEAKER_00]: is what level of physician medical practitioner how much coaching and some of the really deeper
[00:57:51] [SPEAKER_00]: diagnostics but even at the lowest level you will have exponentially more knowledge about
[00:57:57] [SPEAKER_00]: what's happening in your body you will have a plan and you will have something that you can act on
[00:58:04] [SPEAKER_01]: and make your life better yeah I mean even at the you know forty thousand dollars a year that's a
[00:58:10] [SPEAKER_01]: big step down from some of this point you know I've seen a quarter million a year right I mean
[00:58:15] [SPEAKER_01]: I'm sure you've seen more right and some of the and some of these like it's at a hundred thousand
[00:58:19] [SPEAKER_01]: dollars or they're not even retailed Simon Birkenwater you're not walking in anywhere it's all
[00:58:23] [SPEAKER_01]: never come in it's all virtual yeah so it's uh it is it's a big step in this particular you know
[00:58:29] [SPEAKER_01]: category of preventive health it's really great so last question for a gentleman I always ask people
[00:58:33] [SPEAKER_01]: is how you know as an industry if people are listening or they want to get involved or
[00:58:37] [SPEAKER_01]: whatever maybe what do you need help with right now what would you like to hear from people
[00:58:40] [SPEAKER_00]: about what's critical a bunch of things I mean obviously we want as many human acts as possible
[00:58:46] [SPEAKER_00]: like we've you know got 1800 people that have signed up on our waiting list we'd like more
[00:58:51] [SPEAKER_00]: we are going to be all over the country you know we have a variety of partnerships with some
[00:58:57] [SPEAKER_00]: corporate partners with some affinity groups we're working on some partnerships with some
[00:59:02] [SPEAKER_00]: traditional players you know in the hospital space and and so we really want to attack this
[00:59:09] [SPEAKER_00]: from all angles so on an individual level we'd love you to come to humanuthealth.com and figure out
[00:59:16] [SPEAKER_00]: how to interact with us we'd love folks to get involved in the Austin Clinic and then get involved
[00:59:22] [SPEAKER_00]: in the clinics around the country as they open we'd love for corporate partners to be thinking
[00:59:27] [SPEAKER_00]: about this as hey this is a different approach to making people healthier and more productive
[00:59:34] [SPEAKER_00]: maybe instead of some of these other perks that we have maybe this would be a good sort of perk to
[00:59:41] [SPEAKER_00]: give to our employees and our executives and we have some programs around that and then once again
[00:59:47] [SPEAKER_00]: to some of the hospital executives and executives in the traditional medical space how can we get
[00:59:53] [SPEAKER_00]: past this perverse set of incentives on the traditional medicine side and make proactive
[00:59:59] [SPEAKER_00]: preventative health a bigger part of what happens on that side because we don't view us as competing
[01:00:06] [SPEAKER_00]: we view that as a model that to be quite frank I don't think is the sick care model it links as
[01:00:12] [SPEAKER_00]: good as it can but we would like to push them and and and put some of humanut over there and we
[01:00:17] [SPEAKER_00]: like to take the best from over there and bring it into humanut I think those are the
[01:00:21] [SPEAKER_00]: the three big buckets of ways but I try to be very generous with my time I talk to people all
[01:00:28] [SPEAKER_00]: the time that are in some way or another interested in health and wellness space and so I would also
[01:00:35] [SPEAKER_00]: say if you have an idea we don't pretend to be you know smart so smart that we don't want to listen
[01:00:41] [SPEAKER_00]: to other folks ideas reach out to me I mean you can find me on LinkedIn when I do a pretty good
[01:00:46] [SPEAKER_00]: job of of interacting with as many people as possible yeah awesome and you know something
[01:00:51] [SPEAKER_01]: we need and we've touched on here which we don't have time to cover today but just the
[01:00:55] [SPEAKER_01]: the team that you put together I know you're very proud of like the elite pedigree of yeah
[01:00:59] [SPEAKER_01]: but I would suggest people go to the website and kind of look at the team you put together because
[01:01:01] [SPEAKER_01]: having lunch with them I was just you know once again sitting there I mean like this isn't pretty
[01:01:06] [SPEAKER_01]: incredible impressive group of people and humble and nice and kind right so there was there was
[01:01:11] [SPEAKER_01]: very little ego at the table and we were talking about things you don't normally talk at lunch
[01:01:15] [SPEAKER_00]: like sexual health and it's really fun well I was telling the story about our CTO
[01:01:19] [SPEAKER_00]: like an example and I would say you could work with Tony for a year before you realized he went to
[01:01:26] [SPEAKER_00]: Harvard Business School he was a Cornell engineer and he did all these things and he sold these
[01:01:30] [SPEAKER_00]: companies and that's kind of once again the thought is that you know he's smart you know he's kind
[01:01:37] [SPEAKER_00]: you know he's funny he doesn't need to tell you you know and that is kind of my screen for
[01:01:42] [SPEAKER_00]: things and and yeah if if anybody that was a human odd we're sitting at that lunch today and
[01:01:48] [SPEAKER_00]: didn't enjoy that conversation interacting with these very real humans that really do care
[01:01:53] [SPEAKER_00]: then I would say that's a you problem because holy it's it's I'm having so much fun I don't think
[01:02:00] [SPEAKER_00]: I've ever had as much fun at a business and that's no knock on restore or I go you go or
[01:02:08] [SPEAKER_00]: anything because oh man I tell you those were so awesome as well but this is I don't know it's
[01:02:14] [SPEAKER_00]: it's really great I think we've kind of know that we we had a venture fund that said man
[01:02:18] [SPEAKER_00]: normally when we invest in a company the first thing we do is try and up level and professionalize
[01:02:24] [SPEAKER_00]: the team it's like I don't think that we should touch the team like you've done that and so
[01:02:30] [SPEAKER_00]: it's pretty good I appreciate your compliments I appreciate you coming I appreciate you being
[01:02:35] [SPEAKER_00]: open to trying these things I know you have access to a lot of different folks and the
[01:02:40] [SPEAKER_00]: kindness and wellness and health industry and and so I'm humbled that you would come and
[01:02:45] [SPEAKER_00]: and do this with us and I am looking forward to a trail run and whitefish I'll bring it in the
[01:02:52] [SPEAKER_00]: in the coming months where you are like man thank you like this is really great and I'll be saying
[01:02:59] [SPEAKER_00]: hey right back at your brother because I did the same thing to my knees yeah that would be
[01:03:03] [SPEAKER_01]: really fun the pleasure is all mine and it's been a total honor and thanks for inviting me
[01:03:07] [SPEAKER_01]: here yeah ladies and gentlemen Jim donnelly thank you thank you I appreciate it yeah it's great
[01:03:12] [SPEAKER_01]: hey wait don't leave yet this is your host Eric Malzone and I hope you enjoyed this episode of
[01:03:19] [SPEAKER_01]: future of feminist if you did I'm gonna ask you to do three simple things it takes under five
[01:03:24] [SPEAKER_01]: minutes and it goes such a long way we really appreciate it number one please subscribe to
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[01:03:51] [SPEAKER_01]: lastly if you'd like to learn more get in touch with me simply go to the future of fitness.co
[01:03:57] [SPEAKER_01]: you can subscribe to our newsletter there or you can simply get in touch with me
[01:04:01] [SPEAKER_01]: as I'd love to hear from our listeners so thank you so much this is Eric Malzone and this is the
[01:04:07] [SPEAKER_01]: future of fitness have a great day