Tony Gentilcore - Coaching For Introverts & Prepping For Life's Dumpster Fires

Everybody, welcome to the Future of Fitness, a operative fitness industry podcast for over two years. And I am your host, Kirk Mel Zone. I have the absolute pleasure of talking to entrepreneurs, innovators, and 25 technology experts within the fastest on the future of fitness, bonus, and health sciences. Top five feature of fitness.co to subscribe and learn more. This episode of the Future of Fitness is brought to you by our good friends at the Brand X method. Kids deserve our best. Period. Full stop. Brand X has dedicated themselves to doing what is best for kids for over two decades. Here's the fact. All major pediatric organizations agree that youth strength and conditioning affected programs must be specifically designed for children, and coached by those specifically educated and working with children. This seems like no brain. Successful programs often educated coaches with all the tools of best are. So whether you are a gym owner, coach, educator, parent, or simply anyone who cares for the future of our children, Brand X is offering a 20% discount on all digital education products for a limited time. Go visit thebrandxmethod.com forward slash future. Get your code today. Again, that is the brandxmethod.com forward slash future and claim your code. What's going on? I mean, this is a treat, Eric. This is a treat.

You know, we're good.

I'm literally laughing. Yeah.

Well, what people don't realize is the reason why we're laughing is because right before we start recording, I was saying how much I enjoy talking to you. So uh, and you're like, you're you're in my top five people that I I actually thoroughly enjoy talking to. So um now it's recorded, so it's out, it's out in the it's out in the open now. Yes.

That's great. I mean, that'll be not to be dark, but that'll be on my obituary. Uh he made it to me Giantacor's top five. And uh that was good.

That was he was happy. I have to think of who the other four are now, but I because I'm sure that's what everyone's wondering now. Like who who's who's in the other who are the other four? Say your wife. Um now I have to think about well, of course she's she's in there, of course. Good call.

Good call. Yeah, and your child. Um yeah, how is the family, by the way?

They are doing well. We we survived a a move last week. Um, moving is never fun. Uh and but I will say, and I actually wrote about this this week, because our you know, the exploits of moving, like you can plan all you want, but there's inevitably going to be a shit show of something. And our shit show was we have a pretty big couch in our in our living room. And when we moved from our previous our previous, previous apartment to the one we just left, um, we found out on the day of that move that the the the couch did not fit in the elevator and it did not fit in the stairwell. And we we moved to the 13th floor of the of the of that apartment. So we were like, great, what do we do? So Lisa, my wife, ended up finding this other company who specializes in coming to your apartment and basically folding your couch like a transformer somehow, without ruining it. Like they unstitch it and then they take the screws out, they fold it up, and then they bring it up to the apartment and they put it back together. Um, I was not in town to see that happen. Lisa saw it happen. She said it was amazing to watch. So when we decided to move into where we just moved last week, the company that I hired that I was speaking to, I was like, listen, because they quoted me the quote, like, here's what it's gonna cost based on what you're telling us. I was like, listen, we have a couch that that when we moved, we had to hire a different company to come in and break it up. And like, yeah, yeah, yeah, we got this, we got this, we can do it. You don't need to hire anyone else. So, spoiler alert, guess what happened? The the movers arrived, um, and the guys who came to move us, there were three of them that were like, Yeah, we can't, we can't do that. And uh, to their credit, the guy, those guys were awesome. They were basically superheroes. Those guys worked their ass off. And they, you know, we're on the again, we're on the 13th floor. I mean, not an easy move. So, long story short, uh, the comp the woman who I had hired, who I spoke to about this, she she felt bad. She was like, I'm sorry, like I'm I'm sorry, I messed up. And then we were like, Well, that doesn't solve the couch issue. We have to we have to be out of our apartment today. Like, what are we how what are we gonna do? And they're like, Well, we can give you 20% off what we quoted you, and I was like, Great, but that again, that doesn't solve the couch issue. Um so you know, Lisa and Lisa was like, All right, fuck it. We're gonna we're gonna do this ourselves. Like, and she unstitched the couch, she unscrewed the couch. We actually had to get one of the maintenance people from our building to saw off part of our part of the couch in order to get it to fit. And Lisa and I carried it down 13 flights of stairs through the stairwell to the mover's truck, and we did it. Um, and I and I wrote about this because this is a nice reminder that strength training is it is is unique. There's a lot of uniqueness to it and that it kind of prepares you for life's dumpers dumpster fires because we were not expecting to have to carry this big ass heavy couch down 13 flights of stairs. Um, and not I honestly I don't think many couples would be able to pull that off. And we did it with with I mean it sucked, don't get me wrong, but we pulled it off. I mean, we did it. It was like, okay, we did it. We you know, dirt off our shoulders, we got it done. Um, and I just thought it was kind of cool. It's kind of like a proud husband moment. My wife was like, Yeah, let's do this. And I we carried the fucking thing down. It was awesome. I mean, it wasn't awesome, but it was awesome. Yeah.

I mean my first thought is you guys must really like this couch.

I mean, it must be I guess, yeah, I guess that's well, we could have well, you know, it was gonna, it's it was our I think when we first moved in together, it was it was the very first piece of furniture that we bought together as a couple. So there's that. There's a little bit of sentimentality to it. Um, yes, we like the couch. I mean, it's a super comfortable couch. Um, but sadly, you know, you know, it's it's in our new space now, but like when we do move again, that couch is not coming with us because we basically destroyed it uh in that move. So um, but yeah, we were we were pretty determined to get that couch from point A to point B that day. Uh and we made it happen. But um yeah, it's uh it's it's a nice couch, but it's it's not gonna last much longer for sure.

That's uh that's a great story, man. I mean, it is uh I think strength training. I mean, we can talk about you know coaching and kind of the the levels of like, well, what do we need to be functional humans, right? Uh proper nutrition and strength training, and then kind of go performance goes from there. Uh we had a similar incident too, is we were moving uh a stove, um, an oven, right, from our house, and our neighbors are super nice. We were just looking to put it from like our driveway into our garage or into our storage area, and the people were like, Hey, we can help you. We're like, I'm like, no, I got it. My wife's yeah, my wife's coming. They're like, oh no, no, no, we can't. I'm like, no, it's all right. My wife comes out, she grabs one side, I grab the other one, we just move it right in. I'm like, yeah, that's my that's my lady. We got this. Yeah, we got this.

We don't need it. Yeah, it's I mean, it's um, you know, I just I just thought to myself, like, man, I mean, not not many, I don't think a lot of couples and and could just put like pick up this heavy couch and walk down 13 flights. I mean, it was a it was like equal parts, like strength involved, but certainly endurance too, because we were walking, it's basically a massive isometric hold on the way down to the flight, and a lot of pivoting. I know when I I I put my story up on Facebook, I had a lot of references to friends, you know, pivot, pivot, um, which I totally forgot about. I was like, I don't, I I didn't even think about that until somebody brought it up. But um, yeah, it was we you know it just reminded me that there's a lot of advantages to strength training outside of the performance element, outside of the aesthetic element. Um it's just random stuff is gonna come up in life that's gonna require you to do stuff on the fly. Um and that that was a a pretty uh unique example of that happening. So it's just a nice little reminder for us, you know, and it and it and also just served as a nice little thing for me to write about because it you know, as as someone who you know, as I have a five-year-old, so my writing has been a little bit less less of a thing since he's been born, just because I have other things preoccupying my time, you know, like having having the opportunity to write about something that's relevant, but then you know, somewhat of a of a cool, like I wouldn't say cool story, but a funny story, and just like I think a lot of people can relate to it. Um you know, it wasn't it was a it was a nice opportunity to to get some a nice a nice blog post out there at the at the very least.

Yeah. And for people, I mean if people go to tonychetzalcore.com, uh your blog, I think you know, I've I I've said on other interviews that we've done, but I think you're one of the funniest people in fitness. Like you bring a sense of humor to your writing that makes it engaging, and then but there's always a story, there's always a point to it, right? Like with the story you just told, like there was a point coming. There is. You've been doing it long enough. And uh there there definitely is. So it's been, man, I think it's been about a year since we had you on the show. Uh we being me. I always like to talk like there's multiple uh team people in my office here, but it's no, it's just Eric. Uh what's been what's been going on? I mean, last time we talked, I was kind of looking at it, it was like a pandemic was hitting. There was a lot of uncertainty. Right. We talked about that, like kind of living in uncertainty. And then we thought maybe, hey, maybe this will be done in like three months, right?

Oh we laugh about it now.

Yeah. I mean, are we coming out? I don't know. I don't know if we're we're out of it or not, but whatever, it's it's still around. So what is what has been, you know, from you being you know a a well-sought out coach, um, content creator, speaker, educator, you know, what what's been your year?

You know, I I look back and I I I think I've been fairly fortunate and lucky uh in the past year. Uh I know many many colleagues of mine were not so fortunate. They you know they either lost jobs or lost gyms, um, which was never a fun thing to read about or hear about. Um Boston, I'm located in Boston, uh and then my neighborhood, my area, Boston's Brookline. Um, and I was able to open up back I was able to open up my studio back up at the end of June of last year. Um and thankfully I've had zero more or less zero restrictions since then. Like it wasn't like I had to open up for two weeks and then close down. Open, I I didn't really have to go through that roller coaster, which I know a lot of people, depending on where you were in the country, had to go through. I can't even imagine how frustrating that would have been or to to go through. So I was very fortunate that once I was able to open back up, I've stayed open. Um, you know, and it was just this past May where they they um took away the mask mandate um indoors, which was nice. It's like I I saw, I mean, I I I can think that there were a number of clients that I started with during the pandemic that I really never saw their face. I I didn't really know like what they looked like. And when they walked in the first week of okay, we don't have to wear a mask anymore indoors, it was it was kind of weird. I kept looking at their mouth, like like I felt like I was like lesbian creepy. Like I was just like, I was like, oh, that's what you look like. Oh wow, that's so nice to meet you, even though I've been working with you for three months. Like, um so but unfortunately, like they they just re- they re-in-instituted the the mask mandate, I think, a week or two ago. Um, which yes, it sucks and it's annoying, but you know, we're just rolling with the punches here. I I have you know, I get it, my clients get it. Um so and you know, again, just rolling with the punches, but you know, I've been busy. Like I think people during if anything, the pandemic kind of nudged people to realize that their their their well-being and their fitness is is very important. Um, you know, I I have a pretty um committed and consistent group of people that I work with. So when I did reopen, I I I believe I had around an 80% return rate uh with my clients, which was pretty darn good. Um and the ones that didn't return were either doctors who who would like, you know, we don't feel comfortable coming into a crowded, not a crowded gym, but into an enclosed gym space quite yet. Or they or they were themselves immunocompromised or had a family member who was immunocompromised, and I totally got it. I was like, I get it. When you're when you feel comfortable and ready to come back, like just let me know. You know how to get a hold of me. You know, you're always welcome back. Um but uh certainly once once things did start opening up again with mass mandates being reduced or loosened, uh, and things were opening up a little bit more, especially in the spring, um, you know, there was a nice influx of of of inquiries of people like, hey, I've been living in the neighborhood for a while, or I I live close by. I've I've driven past your studio numerous times, and I've always wondered what you were about. Like, I'd love to start doing something. Um, so there's definitely been a nice uptick uh of people like being a little bit more proactive uh with their fitness, which which is nice. Um, you know, and you know, I've you know I I I I don't know you I know you know this, but I I I'm maybe most of your your uh listeners don't. I I have I sublease my space, so I have I have several other coaches who when I am not there using it, uh they are there using it. So there's a schedule that we all share and you know we we book our sessions, um, and they they've seen the same thing where it's you know a night nice uptick. So um yeah, you know, all in all, things are great. I mean, certainly, you know, as you and I were speaking, you know, prior to recording, I do feel like there's a bit of groundhog day in my life, groundhog day, and when you know, maybe some people don't get the reference um you know, the to the movie, but uh um, you know, it's like I I wake up, I take my kid to daycare, I walk back, maybe write some programs, go work out, go do sessions, come back home, eat dinner, go to bed, repeat. Uh so and you know, I I'm not someone who's gonna complain about that. Like I know there are people out there who have it way worse and far worse. Um, but you know, I I I'd be lying if I said like that isn't starting to to weigh on me. Like just being able to like I I miss traveling, I miss, I miss doing workshops, and I've not I I I've I've had to take things out of the calendar even this year just because of the delta variant, you know, uncertainty with with and restrictions with travel. Um so I'm I'm looking forward to being able to to do that at some point, but um, you know, it's uh I I think 2022 it may happen, fingers crossed. But um, but all told, like I'm I'm doing I'm doing pretty good. Like that's you know, I I have a business, it's doing well. Um, you know, 20 the other 20% of my brand and my business is kind of on the pause, it's still on is on pause. Um, but I'm I'm pretty confident that it's gonna be coming back at some point.

You know, I feel like I I should know this, but and maybe I've just forgotten. But when you go out and you're doing workshops, uh what are some of your more popular workshops that you do?

Uh well, it depends if I'm doing it by myself or if I'm collaborating with somebody. Uh I actually prefer collaborating. So um, you know, Dean Somerset and I do our I I would I would say at my flagship workshop or seminar is the complete shoulder hip blueprint that I do with Dean Somerset. Um he and I have presented that, you know, we have two iterations of it. We have a version one and a version two, um which are products by the way, that people can buy digitally. And where would they go to do that? Uh well, complete shoulder and hip blueprint.com, or you know, you can it's certainly on my site as well. But um, no, he and I have presented that workshop uh oh my gosh, at least 30 times, if not more. Um, so that's always nice. I mean, that's popular, especially with other fitness professionals because it's a full day of shoulder assessment, shoulder performance, shoulder exercises, you know, how how can we how can we make the bench press more friendly? How do how do we assess assess the shoulder and what are what are the more important things to look at? And then day two is all that, but for the hips. Um, and uh, you know, I mean and honestly, we get a fair amount of non-fitness professionals that attend that workshops because, you know, Dean and I try to pride ourselves on not talking over people's heads uh and trying to keep things pretty accessible and pretty um chewable, for lack of a better term. Um so we're not we're not throwing out and regurgitating big terms and like science-y research heavy stuff. I mean, there's there's a little bit of that mare a little bit some of our content is marinating in that, but a lot of it's I feel is very practical. So if you're just someone who likes to train and lift and get after it, um, you know, you're gonna see in you know, live like Dean and I break down, okay, how do we coach up a deadlift or how do we modify it given a certain injury or how do or body type? Um, what are some big rock cues that we look at? How do we regress it? If if it if they're feeling it in the wrong place, what do we do? Um so that's always a popular workshop. Um, and then when I do with my wife, who is a psychologist, uh Dr. Lisa Lewis, she and I present together and we do one called Strong Body, Strong Mind. Um, you know, she released a product last year called Psych Skills for Fit Pros, um, which is geared 100% to the fitness professional, personal trainers, coaches, physical therapists, um, and how we can uh better motivate ourselves, better motivate our clients with in under the umbrella of psychology. Um, you know, she she is a psychologist, she she's got her doctorate in in sports psychology, but and I I and I've leaned on her many, many, many, many times. And over the decade that we've been together, you know, I I've come home numerous times and said, Man, I got this one client that you know just isn't being consistent or said a certain thing that was a little uncomfortable, or you know, I just can't get them motivated. And she's helped me like it turns out anything that's helped me become a better coach has been her and since we've been together. So, you know, I I've kind of egged her on since we've been together to eventually like put out content that's specific to fitness professionals and the soft skills of coaching. Um, and she and I have presented together a few times here in Boston, um, as well as across uh over in Europe. So that's always a popular one too. And I think our hope is that next summer, you know, she and I will be able to head over to Europe um and maybe do like one, two, maybe even three workshops. I don't know, like just bookend a bunch of weekends and you know make our way across. And um, yeah, and then so doing stuff on my own. Like I have one I call coaching competency, um, which is kind of me riffing on a little bit of psychology, like, okay, um how how I kind of temper my coaching style to meet the needs of the client. Um, because I'm not a rah-rah coach. I'm not I'm not an exuberant coach. Um, I'm not somebody who's gonna be jumping up and down and like slapping, slapping people's butts and you know, yelling at at high levels or anything like that. I mean, I I can ramp it up if I need to, um, but uh, you know, I I think it's like the good coaches out there know how to temper their style to the average. Athlete or to the client. Um, you know, and I I I very much am someone who will watch a set, and if I don't say anything, it it kind of sometimes it freaks the client out because they're expecting me to like bark at them, like, okay, what did I do wrong? It's like, no, you're fine. Like, if I don't say anything, that's actually good. Like, uh, you know, and I I call it fly on the wall coaching. Like, I tend to just be a fly on the wall in the beginning. Like, I I even when I do assessments, when I have people come in for their initial assessment with me, you know, I'll it's not uncommon for me to like set up the trap bar, put a little bit of weight on there, and I I just say, do five reps. And they look at me like, what? Like, what am I? I was like, well, I'm not gonna coach you yet. I want to see like what you do, like what your default pattern is, like how you how you set up to actually lift up the bar off the ground, like anything, you know, and then once I see you do it, then yeah, I'm gonna offer feedback, of course. But um, so yeah, like my coaching company competency course, I get into stuff like that, but also it's like, okay, how do I break down the squat? You know, and how I you know, I certainly within the past few years, I I've I've I've tried to get into other coaches' minds a little bit and saying, you know, we kind of have to lean into this idea of asymmetry and how uh you know uh a client setting up with uh an uneven or staggered stance on their on their squat actually is probably a good thing, uh, rather than forcing them into uh what we would deem a textbook technique, because we don't live in textbooks. Like I think the information in textbooks is great, and we need to we we have to you know read read all that stuff, but you know, we don't live in textbooks. So to to this idea that everyone has to squat with you know uh hip hips width apart stance with the toes pointing forward, like that's gonna feel like fire ants for a lot of people in their hips, like it's not gonna feel comfortable. And I can't tell you how many times I've had people come in, like squatting always hurts my hips, or I feel pinchiness in my hips, and you know, I say, well, why don't we just widen your stance a little bit, point your toes out a little bit, maybe do this like shimming of you know, maybe a little bit of staggeredness, and like more 95% of the time, like, oh my god, that feels so much better, you know. And if I can improve somebody's range of motion, you know, the stability, the the feel of the exercise, like they feel more powerful, they feel more stable. I'm gonna lean into that. And uh, you know, and if you look at the anatomy, the bony anatomy of humans, like you can see like hip structures varies quite a bit, uh, you know, in terms of like where the acetabulum is, how long their femurs are, you know, where the fo even the femoral necks, like how what the ang what the angle and inclination of those that is. So, you know, we don't have x-ray vision, of course. Like I can't I can't ascertain that just by doing an assessment, but I I can do a hip scour and you know, have them lay on their back and kind of take their hips through a certain ranges of motion and try to figure that out, and then see, okay, well, here's here's what your body is telling me when you're lying on the on the treatment table and I'm taking you through these ranges of motion. Let's see what happens when we have you stand up and maybe do a gobble squat or do a loaded uh put a barbell on your back and let's see what happens. Um, and more often than not, that just experimenting with positions and and like stance and and where the toes are, um, I just want to find what feels best to them. Um, and I can use accessory work and single leg work and all that other stuff to fill in the gaps. You know, um if if there is a dysfunction or or or really um aggressive asymmetry, you know, me, I don't, I don't, I don't really buy into this idea that doing three, four, or five sets of a of a asymmetrical stance squat is gonna is gonna cause any irreparable harm on on the human body. Like it's you know, Darwinism is a thing and the human body's pretty resilient. Like, like um, you know, I I think we'll be fine. So um, you know, yeah, so that you know, I know it's a little bit of a long-winded answer, but that's like when I'm doing workshops, that's the type of stuff that I that I generally generally talk about.

So if I'm maybe a coach or someone who believes that, hey, I got something unique in what I do, and it's time for me to potentially do workshops or educate people on on what they're doing. When you look at that, like what what advice do you have for someone like that? And it doesn't have to necessarily be like a specific type of coaching. It could be maybe like um like Joel Jonason's teaching HRV or you know, like whatever it may be, something that people have found. What what recommendations do you have for testing the waters on yeah, maybe do I have a workshop here? Do I have an educational piece here? And then how do you get started in marketing it? Like you mentioned, like, well, I'll go to Europe and I'll do a bunch of workshops. How does that happen? Do you just like call people like, hey, Europe, I'm gonna come over and do some workshops?

Well, you know, I think there's got to be a degree of expectation management here. Um I mean, I I have a bit of career capital. Uh I've been doing this since 2002. And I I think I started presenting probably I don't know, 2010, 2011, 20 somewhere. So we're we're we're talking, I was a decade into the industry before I even started doing workshops and presenting. So, you know, I built a lot of career capital up until then. So it's not it wasn't like I just automatically said, oh, I'm just gonna start doing workshops. Um, you know, also in that time, I have been doing a a fair bit of writing. And that that and that to me is my that's my home base. Like that's my preferred style of getting information out there. Because I, you know, as much as I wax poetic on being an introvert, and I love being an introvert, and so writing lends very well to that is you know, because I don't I can just happily tap away on my on my on my keyboard and listen to Deep House and not have to talk to anybody. Uh you know, doing doing workshops eventually it just organically happened. Um, the more content I put out there, the more emails I got and inquiries I got and interests I got. Um, and I like like um, you know, I would I would be asked, hey, would you mind coming in and presenting on this topic to my staff of five coaches? And you know, so I started small for sure. Um and it wasn't easy to begin with. Like I I don't know if I ever told you this story, but my first time that I did any any presenting was here in Boston. Um I I just started dating my wife, who is an adjunct professor at a university here in uh in Boston called Wheelock College. I don't I believe WheLot got bought out by um Boston University, so now it's a it's a it's a branch of Boston University now. But she was an adjunct professor there, and she had a colleague who asked me to say, Hey, could you maybe come in and and and and talk for like 60 minutes on nutritional strategies that these incoming freshmen could do in the cafeteria? So, and I and at the start I said, well, number one, I'm not a nutritionist. So what's your expectation here? Like, I want to make sure like I respect your my scope here. Like I'm not I'm not a nutritionist, like I wouldn't feel comfortable like talking like into the weeds on nutrition. She's like, no, no, no. I just want you to come in and like give give these give these incoming freshmen like practical advice on you know better eating strategies that they could use um in the cafeteria, which you know, when I think when I thought about it at the time, I was like, well, I do it all the time with my young athletes anyway, at Cressy Sports Performance when I was there. Like part of the, you know, there all the time we would have discussions with you know high school, college-age kids who what are you eating at home? What are you eating after your workout? Like, what you know, maybe we can work on this. So I I felt comfortable doing something like that. Um, so I was like, Yeah, I'll do it. And then as we got closer and closer, the nerves started getting a little bit more, a little bit more, a little bit more. And I distinctly remember the night before I was supposed to present waking up at like one in the morning and kind of like a panic attack. Like, like what what the hell did I get myself into? Like, in in like in an X amount of hours, I'm gonna be getting up in front of like 400 people and and talking. Like, what what am I doing? Uh and my wife, then girlfriend, was what woke up and she could tell I was kind of like freaking out a little bit, and she she's she kind of talked me down, so to speak. I was because I woke up saying, babe, I think I'm gonna call and say I'm sick, and like, you know, I can't do it, and I I can't do it. And she was like, Okay, what's the worst thing that can happen? Like, let's talk through this. Like, did you prepare? Like, I was like, Yeah, do you have your slides? Do you know your slides? Yeah. Um, okay, what's what's what are we talking about here? Um, so long story short, fast forward that day, I got through it. Like, I I actually did pretty okay. Like, I'm sure it, you know, it wasn't the most glamorous like uh presentation in the world, but I I got my message across, I survived. Um, you know, it was fine. And I remember on the way home, we were walking home and we were we were talking about it. I was like, oh man, that was crazy. I almost like backed out on this. Like, I feel pretty good about what just happened, I did it. Uh, and she I remember her saying, she's like, Yeah, I I knew that if you if I allowed you to back out of this, you were never gonna do that ever again. Like, you were never going to, like, if you were gonna if you're gonna be asked in the future to do a speaking engagement, you would say no. Um, so to her credit, she kind of saw the future and was like, uh, you know, she yeah, it was awesome. Like, I was like, holy, holy shit, that's like a Jedi mind trick right there. Um so and then thankfully, like in you know, as as the years progressed, like we did a lot of um uh staffing services at Cressy Sports Performance, and then we started hosting yearly um Cressy Sports Performance uh work um seminars uh every year. Um and then Dean and I connected and we started doing workshops together, and it just organically started snowballing into like presenting um several times a year. So then, you know, doing doing the workshops with Dean and doing the stuff at CSP, you know, eventually Equinox reached out to me and said, Hey, would you be interested in doing some continuing yet for our trainers? Um so it again, it just kind of organically happened. So I guess my advice for anyone interested would be um you have to be consistent with with some form of content. So nowadays, you know, there aren't many, I don't even think blogs are as popular as they used to be. I know they still exist, but I feel like now it's uh it's all about social media and reels and TikTok and memes, uh, Instagram. So I think any any form of consistent content is key first, and you have to you like what in that that schedule can be completely up to you. So whether or not you are, you know, if we're talking Instagram, for example, which which tends to which nowadays tends to be everyone's go-to right now, because Instagram is basically everyone's website now. Um I mean, I think if you if you I think what I heard recently when I did a mentor, I did a I do a digital mentorship with my with my with my friend Luke Worthington, who's based out of London, and and one of the weeks we brought in a guest presenter to the to the attendees who um was uh one of the um content creators or or or maybe it was either Vogue, I forget if it was Vogue or uh Women's Health over over in the UK. And she was saying that when most people come across your content, uh they're gonna go to your Instagram before they go to your actual website. So, you know, so if we are talking Instagram, I think there's got to be some schedule of content. Um, you know, and that could be once a week for some people, it could be twice a week, it could be daily, but I think the key is to be consistent with it. Because the last thing you want to do is go gangbusters out of the out of the gate, put up like you know, you're you're posting four times a four times a week, and then all of a sudden you just drop off the cliff and you don't do anything for three weeks, and then you jump back on. Like that inconsistency is the last thing you want to do in terms of building an audience, because they, you know, and and not only that, you gotta be able to engage with your audience. So, you know, to to piggyback on that point, you need to be consistent with content, but also you need to be engaging with your audience. So to me, it doesn't make a lot of sense to you know be putting up these Instagram posts or being active on Twitter to just ignore people who are made who are who are commenting or asking questions. Uh, I think you need to, you you need to set set aside time to engage with your audience. And then from there, I do think the natural progression is you know, and inevitably, if if you are putting out good content, you are engaging with your audience, like eventually somebody is going to reach out and say, Hey, would you, I'd love to have you come on to my podcast. I'd have I'd love to have you um, you know, maybe do a uh a staff in service, whether it be Zoom or in person for you know for me here in New York or wherever. Um, you know, I think that that's the way that's to me is the is the way that it's it's going to happen. I mean, no one is just gonna jump in and you know, jump into the industry and all of a sudden be asked to to to present over in in Germany. It just it's just it's just not gonna happen. So I think you need to you need to play the long game uh in this industry. Uh because again, as a reminder, like I mean, again, I I was year 10 in my career before I even started doing any kind of like consistent presenting. You know, I do think that is probably a little uh that number is probably reduced a little bit considering that you know social media is just so it people have access to you way more easily now than when I when I started in the industry. Um but yeah, that's gonna be to me, it's just a lot of consistency in playing the long game.

It's it's also uh it's interesting. I was so Morpheus Radio, which is one of my other podcasts that's gonna launch soon, which you'll be on. Uh you know, I had Eric Cressy and Joel Jameson, and we were talking about you know how social media has really changed the coaching game. And you know, it used to be like I feel we used to as coaches we uh talk someone out and and uh mop their floors and uh learn from them and do whatever, right? We find mentors or people who really respect, and and Kelly Starrett said the same thing. So just things like yeah, you just gotta find somebody and latch onto them and learn as much as you can and then move on. And you know, and that's how you continue to grow and and build a network of coaches that are kind of your cohort that you know you'll grow with because right now you're all at the bottom floor, but 10, 20 years from now you guys will be CEOs, right? That's kind of how it works. Um, one of the things we noticed is that on Instagram with a lot of people who are you know big followings or you know, whether they're organic or bot, I don't know. It's hard for I can't tell. Uh but none of them are really coaching at all. They seem to be in like empty gyms. And they're not really coaching anybody. They're doing movement demos and things like that, but it's it's just seems to be a different the game is different.

That's what I think. Well, to me, it's the uh I think John Goodman uh um put up something on Facebook uh maybe a week or two ago asking like if you could use a word or two or three to describe uh the fitness industry, what would they be? And uh like when I saw him post that, it was there was something like over 80 plus comments already, and I did not read through them. Sure. But I I just wrote facade fitness. Like, you know, it was more about the pet peeves, like what no, describe like what are your pet peeves or what what do you what makes you roll your eyes the most at the fitness industry? Like what what phrase would you use to describe that? And my phrase was facade fitness. Like I think that's what the fitness industry is for a lot of people right now. It's just like this facade that you're putting on. You know, everyone on on social media always puts their highlights real, highlight reels on Instagram. They never put like their misses or their fails. And I've done that, I mean I'm a culprit of that too, but I but I also remember a year or two ago, I I for a full week, I put up like, here, I missed my lift today. I'd like here in the butt, but so I I put it up and said, here, here's a deadlift attempt that I missed. I think it was I'm not being braggadocious here. Uh I missed 605. And I got it like, I don't know, two or three inches off the ground. So it's like, well, first of all, here's me posting a miss, which is r which rarely happens. Most people never do that. But more importantly, here's why I feel I missed it. Like, see this, see this what I do in my body here, and I put it, like I put it like a, I forget if I did it in slow-mo or whatever. So I did it for a useful, what I felt was like a useful way. You know, so you know, there, but there's that facade. Like we everyone on social media is just trying to one up everyone, you know, rose-colored glasses and um and whatnot. But then, yeah, you're right. I think a lot of a lot of people who have massive followings on Instagram or TikTok or whatever, um I doubt that they would would be would be able to like really, if they had a real life person in in in front of them, would be able to break down their squat technique and like and troubleshoot their squat. Um, you know, so to me, yes, I mean I'm a little bit old school too. Like I, you know, I came up with Eric. I mean, he and I were roommates, you know. Mike Robinson's a close friend of mine. You know, now now that we're we're all in our approaching our 40s, I'm mid-40s, but they're in their 40s, so they're a little bit younger than me. Um, you know, we're we're we're feeling now we feel like old men all of a sudden, and we're like saying, yeah, like you need to actually coach people to be good in this industry. Um, which, you know, to me seems like common sense. Like, I I think, and I've said this too, like I, you know, I if the pandemic taught the industry anything, I do think it's important to have your your eggs in different baskets. Like, I do think we need to be a little bit more um diversified with our with our brands and our and how we how we make money. Like, certainly in-person coaching is a thing, but the pandemic obviously shut that down for a lot of people. So, certainly a lot of people transition to online and having, you know, do you have a platform, do you have a system? You know, and online coaching is not just doing Zoom coaching. That's not what I mean by online coaching. Um, you know, but I do think it's important to have, you know, your eggs in these different baskets. Uh but I will say, like, I think the people who who are really good online coaches, most often than not, we're very good in-person coaches first. If that makes sense. Yes. Like I think it could because if you can't, if you can't coach a squat, if you can't break like a deadlift or whatever, if you're not like a a ninja of exercise technique in person, I have a hard time believing you'd be gonna you're gonna be able to do that with somebody over over a computer. Uh I just, you know, whether whether it's like knowing the ins and the X's and O's of program design and actually knowing your anatomy, you know, et cetera, or functional anatomy, um, but also, you know, communication skills. Uh, you know, that that's part of the the the the process too. So um I yes, I I I would I would lean more toward the camp of like in-person coaching first, you know, get good at that. Like, I know we, you know, people think they're above working in a commercial gym, but I would actually say that's probably what's going to make you a good coach is working in a commercial gym for a year, maybe two. And then, you know, on while you're doing that, you know, building other revenue streams with writing or social media or YouTube or whatever. Um, but yeah, I I have a hard time believing that. And and too, I think social media, Instagram in particular, since that's like the the the go-to one nowadays, I mean that that is very fleeting, if you ask me. Like that can be taken away any second.

Yeah.

Um, I mean, there's no there's no guarantee that Instagram is gonna exist in five years. There's no, I mean, so people who are building their brands on Instagram and relying on Instagram, I mean, we all kind of have a a joke, you know, whenever Instagram or one of these big social media platforms go down for a couple hours or for a day. It's like, oh my god, what are these influencers doing now? Like what they're they're huffing, like that. I mean, that that is a thing. Like, you know, so if you're somebody who's relying on, you know, you're you're building a following on Instagram or Twitter or whatever, I mean, there's no guarantee that that's gonna be around next year, five years from now, next month. There, I mean, who knows? So, you know, I I'd be careful. I mean, I think people obviously there are people out there doing very well um with that, but uh, but I also know for a fact there are many people, it's again, it's a facade. There are many people out there who have hundreds of thousands of followers, maybe maybe a million followers, and oh my god, they must be really good. They are struggling. Uh, you know, I think Breck can. Put up this story like last year at some point of like, you know, he knows of influencers who have hundreds of thousands of followers who have a hard time selling 20 t-shirts. Uh, you know, it's because they have the wrong kind of following. Like, it's like they they have a bunch of 15-year-olds following them because they're they're putting up uh uh um certain images on Instagram of like half nakedness, or you know, and I'm not here to decry like what you do with your Instagram. Like if that's what you want to do, that's what you want to do. I mean, whatever. But um, but I just you just gotta be careful and have um have a plan, uh uh, which is easier and said than done, of course. But um, but yeah, the industry now I feel is just this one massive facade. Um, and it's unfortunate.

Yeah. Yeah, I think it's gonna, you know, we'll see five, ten years from now when the quality of coaching would it looks like because I I don't see a whole lot. I mean, there's and hey, there to be fair, there's a lot of great coaches who are very invested in what they're doing for general population or performance or athletics, and they're they're you know, harnessing technology and they're coming up with this whole new you know era of coaching. And uh it is fascinating. I mean, I'm I think you and I are almost we are the same age, actually. I know that because I remember it, but Kelly Sarrett, when I was talking to him, he's like, you know, you're you're the old you're the old guard now. I was like, what?

Yeah, when did that happen?

Like that's that's what I meant.

Because I mean I grew up, I grew up obviously like you know, Dan John, Mike Boyle, yeah, Great Cook, Cosgrove. Um now it's like when I I like I'm the age of like when I started following Mike Boyle. Like Mike, you know what I mean? Like when I started Mike Boyle, he's at the age that I'm at now. And it's like, and he brought that up. Like I I mean, I think a couple years ago, he's he like when I turned, I think when I turned 42, like I'm 44 now. It's like 42. He made a comment, it's like, oh man, 42. Like to get impressive. Like I was like, I was like, yeah, but you know, I but I also like you know, to that point, like strength training, you know, I as much as I said earlier, like you know, it it prepare you it prepares for prepares you for life's dumpster dumpster fires, it's also the fountain of youth. Because I I mean there's a lot of people I've who who when I say I'm 44 are like, really? You're like, you could I think you could pass through mid 30s. It's like, well, thank you. Like, I appreciate that. Um, but yeah, I mean, it's you're right. Like, we are kind of the old guard now. And I I mean, there's and there and and to Instagram and social media's credit, there are there are a number of young coaches that I'm following now that I think are fucking fantastic. Yeah. Um uh and who are doing a great job at doing it the right way. Like they're actually there, it's not about me, me, me, me, me, me, me, me, me, which again is a mistake, I think, in social media. Like, if you're trying to build a an authentic, organic, engaged audience, the the the less you make it about you and more about like your clients or athletes, and actually, okay, putting out content that's actually gonna help people, um, the better off you're gonna be. Uh, and so you know, there's there during the pandemic, I mean, there's been there's been numerous young coaches in their 20s, mid-20s, that I'm like, wow man, they're doing they're doing stuff at their at their age that when I was their age, I was like, I was watching like Lord of the Rings again. Like, what am I they're gonna they're gonna by the time they're my age, they're gonna be crushing it. Like, um, so you know, I don't I don't want to come across as one of those people that's like this ornery, contankrous coach like, oh social media, it's worth I mean, no, I mean I use it, I'm on it. Um, there's value in it. I would I just say be careful of putting all your eggs into that basket. That's all that's all I'm trying to imply. I mean, there are don't be and don't be a dick. Don't be a dick.

Well, number one, yeah, don't be a dick. I think there's a lot of great things. I mean, I was just realizing today that I've been searching, we've been we moved, as you know, moved into a new home and you know, I was looking for the the perfect bed frame, right? That we want because right now we're just having a mattress on the floor and it's been like that for three months. And I was like, you know, it's time to grow up, Eric. Go get it yourself a bed frame. And uh so I started searching, and then like sure enough, through Instagram, like these ones popped up in my feed. I was like, that's the one. Like it, I don't care. In some ways, I don't I didn't care in that moment that it follows everything that I do, and it's probably listening to my conversations, but it delivered a product I never would have found before. I was like, you know what, we give social media too much shit sometimes. You know, that it does have some really cool stuff. Yeah, it does, it does. And uh I think it's really valuable. You know, before you know, one of the things I want to get into here, because I think we maybe we talked about it in the past, but you had mentioned, you know, like your specific coaching style. And uh, you know, when I was doing a lot of coaching, especially like uh my business partner, Traver Bone at the gym we had was very um you know, just huge big personality, very uh, you know, I guess outgoing, um, you know, very uh had a great way of firing people up and motivating them. And I was very different. I was more like the fly on the wall. I enjoyed you know sitting there and just looking at people move. I would oftentimes not saying anything maybe until the very end of a class or a session. I'd be like, okay, well, here's what I noticed, here's what we can improve for next session, right? So I had a very different um introverted kind of style.

Uh uh.

And I guess when you I know you have that too, right? And we were even talking about or pre-recording how you know Tony Time is kind of, you know, people who know you know what Tony Time is. It's when you need your time to recharge and just go do things by yourself and your wife recognizes that. So you guys build that into to your schedules. But if if someone is more of an introverted, you know, uh type of coach, what what uh advice or observations can you offer to them?

Yeah, uh I actually wrote about that and I need to I need to uh reacquaint myself with this blog post I wrote. I think it was back in 2013, 2014-ish. Uh I wrote a one called Confessions of an Introverted Strength Coach. And uh it's actually well received. Um more people are are are introvert are more introverted than they think. Um and it and it's a spectrum. No one is ever 100% introverted, 100% extroverted. It is definitely a spectrum. Um and you know, I wrote I wrote that article when I was still at Cressy Sports Performance, and you know, and that's it, you know, now that place, there's two of them now. There's one up here in Massachusetts, there's there's one down in um Palm Beach Gardens in Florida. You know, it's a renowned fitness facility, like it's well known. I mean, you it I would garner a guess it's it it's in the top three, five fitness facilities or strength and train strength and conditioning facilities in the country, if not the world. Like it's a it's a known name. Um, and I and I I remember many times, I mean, during my years there, and even when I even now at my own at core, like I have other coaches come in and observe and shadow, and I I felt they were often surprised on how low-key the coaching was. I mean, don't get me wrong, like you know, we'd have Raising as a machine playing or Wu-Tang clan playing, and you know, people throwing stuff, and you know, again, we can we can uptick our energy levels and downtick it as needed, but for the most part, it's a pretty like like even keeled like like place or coaching coaching um approach. Um, like I said, there weren't I I was never a coach that's like jumping around and um uh you know high-fiving everyone. And I have my own subtle ways of letting my clients know when they do a good job. You know, I'll say good job. But actually, no, funny funnily enough, I remember, and this this is a great example of how uh unconscious coaching, like of like my style. I remember I was uh I have a client in Joe who's a very like very successful um business guy here in Boston, and I remember one day I was I was spotting him on his bench and he hit he hit his reps and it was a good set. And I know when I when I'm spotting, like you know, I hand off the bar, I lift off the bar, and I'm there just to make sure. And then when he racks the bar, when he's done with the set, unconsciously, and he pointed it out. Like I I like I like bang the bar with my hands as it's saying, good job, good set. You know, and he got up one time and said, I love it when you do that. Like, do what and I was like, do what? Like he's like, when you do when you like tap the bar when I'm dumb, when I rack the bar and you like tap it with your hands, like like as if to say good job. And I was like, I didn't I actually didn't even realize I did that. And it's just, but that's an example of, you know, there are my subtle ways of letting my client know that yeah, you you crushed that lift, good job. And yes, I do get excited for them. Like when they hit uh when they hit a big lift, like I, I'm like, yeah, all right, you know, like I, but I'm not I'm just not someone who's like super exuberant. Um, but anyways, to answer your question of um what are some strategies or what are some things that people that coaches can do if they know they're more on the introverted side, um, you know, certainly I think when I especially when I was at Cressy Sports Performance, I would set aside time where, you know, even getting off the floor for like five, 10 minute stretches, um, to just give myself a little like downtime was important. Um, you know, and but but certainly knowing being cognizant of your self-care. So um I think you know, certainly, you know, with if you're a coach and you're on the gym floor for six, seven, eight hours straight, I mean some having those windows of time off the floors is kind of hard sometimes. Like I get it. So I think that makes it all the more imperative and all the more important to, you know, when you're not at work, to set aside time to have your your re-energy re-energizing time. So whether that's you know, watching a show or two on Netflix or reading a book or going for a walk or you know, hanging out at your local coffee shop, um, make time for that and make sure, you know, if you have a partner or significant other um that you have that conversation with him or her and say, this is not a a strike against you, like I love you, I want to hang out with you. Um, this is just like I need time alone. And it and and you know, my wife, again, who is a psychologist, like she talks to people for a living. You know, we it took us a while to get on that same track, uh, you know, especially when we first started dating. But she recognizes now that if I, you know, for example, tonight, like I'll pick, I'll pick my kid up from daycare, um, bring him home, and what I'll probably end up doing is say, hey, I I I'm just gonna go walk down to um Coolidge Corner, which is my n my neighborhood here in Boston. I'm just gonna go, you know, have give myself an hour and a half to like you know walk through the bookstore, maybe find a book that I want to want to check out, or you know, maybe go go get a slice of pizza. Um and then I then I come back home and I feel energized because it's just like it's just Tony time. Um so I would I would encourage coaches to you know have that conversation and in with with your significant other if if you have one. But just and don't but also don't um don't be defeatist about it. Like you're not weird because you want to be by yourself, like uh you're not a recluse, uh you're not socially inept. Uh it's just your way of re-energizing is just being by yourself and being in your own thoughts, and and that is 100% fine. I would recommend the book Quiet by Susan Kane. Um when I first read that, but again, that book came out in probably like yeah, 2020-ish, right? That when I read the first paragraph of that book, and I was like, this book is my Bible. Like it was, it was so like it was just saying like we live in an extroverted world. Like we live in a world, especially in America and the United States, like extroversion is rewarded. Like, you know, you know, like you know, people who like to work in teams and you know, like be a cohort with somebody, like that gets rewarded. Like if you're someone who likes to work on your by yourself or work on your own, you're deemed like not a team player, or you know, like you're you're you're you're the weird one in quotations. Um, that book would suggest no, you're not. Like actually, there's a lot of advantages to being an introvert, and um extroverts can learn a lot from an introvert, and it is a spectrum. Um so because certainly when I when I have when I'm coaching, when I present, like I I do have to be on. Like, so when I am coaching, like I I am aware of my surroundings and I am present and I am talking and being the impetus of conversation at times, and like and particularly if I'm presenting for a day or two when I'm doing workshops, like I have to be on, I have to be engaging, or else that would suck. Like, you know, it's like I mean that would like no one wants like you know no one wants to be around a monotone, like dry presenter. Um, but I'll tell you what, after a day of presenting, after a day of coaching, I mean, I am the last thing I want to do is talk to anyone. Like, I like if I'm presenting, like I just go back to my hotel room and I just put on HD TV, and I'm like, alright, I'm good for the rest of the day. I'm not I'm not talking to anyone.

HD TV.

So yeah, I'm I'm I'm I'm I'm such a winner. Um but uh I think does that answer the question? Like I don't I think I I I I I again I would highly recommend the book Quiet by Susan Kane. I think that anyone who's listening and is a coach, I think you'd you would greatly benefit from reading that book because it will just say you are actually you are fine, like you are normal. Uh you're you're you're not again socially in that for because you like to be by yourself. Um but uh but yeah, but also just recognizing that self-care is a thing and it is important. And if you having time to yourself to re-energize and just kind of like get away from the craziness of of the world, um and whatever that is to you, like that could, like I said, that could just be going for a walk for an hour, it could be reading a book, it could be hanging out with your cat. I don't know. Those all those all those all sound like splendid, wonderful ways to spend your time to me. Uh, but um, but I think it's important to lean into that and to recognize that that self-care is definitely a um an important component of longevity uh in in this industry.

Yeah, I think it's great advice, man. I'll add one thing to it that's really just more of what you already said. But you know, uh also, you know, you have to hype it up at times as an introvert. Sure. Like I'm introverted, you know, there's times when I have to present or be on a podcast, someone else's show in particular, where they're like, I'm like, oh wait, people are asking me questions, I have to be the the center of attention here for a minute. And but be able to hype it up, but also know kind of where that point is where you just come across disingenuous. So when you're trying too hard. And I've seen that a lot in the coaching where people who I'm like, dude, that's not whoever that was and on the floor there, uh, you know, maybe in front of the school, that wasn't you. That was an alter ego who I don't even think people people like you, right? Uh, I think that's why people are attracted to you. And I think you'll also find that certain people will be attracted to someone who isn't as rah-rah um as other people, but and that's okay. Um, because not everyone has to be your client, and not everyone has to be uh, you know, your attracted to your particular brand of who you of coaching. I think you nailed it.

Like I think I think people can smell uh disingenuoineness from a mile away, and they can tell when you're not being authentic, uh and when it comes across as fake. Um and you know, and I see it, I mean, you see it on honestly, you speaking of social media, you see it on social media all the time. Like one of my biggest pet peeves is when you press, when you come across, hey everyone, the girl, blah blah blah blah blah. And I'm I'm just like that that just makes me want to like like jump into a live volcano, like I fucking hate it. Um but that's just me. I don't know. But um sorry for my swearing, but sometimes I just get uh but uh this was kind of exciting, Tony.

I had my first uh explicit uh rating on one of my shows here this year.

Oh shoot. No, am I am I totally blown away? No, no, it's not you.

It was uh I think it was my guest. It was Stuart Brouwer. Um people who know him, he's uh his brand is WTF Gym Talk. Okay, yeah. Well that would that would be Yeah, he's uh he's very fluent in his expletives.

And uh Well, speaking of swearing, like I that that's part of the conversation too, I think, is like I was on a was I I think I was on a podcast last week where we talked about it, and I was like, you know, because you mentioned my writing. Uh I'm not scared to use colorful language in my writing. I think there's a point where it becomes overblown and becomes like annoying and a nuisance. But I think if you strategically, like me, like I I tend to write how I talk. And I do think there's a lot of value in a good F bomb or to prove a point or to put an exclamation on a point. Um, yes, I've gotten blowback from people, like people have gone out of their way to send me emails like, oh, I love that article you wrote, but I'm not gonna share it because you said this. And I'm just like, sorry, like if you can't see the bigger message here because I said the the F word in on the in the in the second paragraph, which was hilarious, by the way. I would not that I say that, but um, you know, that that's that's I mean, that's you, not me. Like, I'm sorry, I'm not gonna stop swearing. And even when I present, like I I swear, I wouldn't say like I'm somebody who is dropping an F bomb every other sentence because I think that gets a that gets a bit um that's not how I roll. Like I think, and I think most people don't appreciate that when it's just like you know, I I I've listened to really well-known strength coaches and you know who know their thing, and they're just they're just saying F bomb after F bomb after F bomb after F bomb. I'm just like, okay, we get it. You're you're hard ass. Like, I get it. Like, um, you know, it can be it can kind of deflate the message to to a great extent, but you know, I think but also I think there's a way of it providing a lot of value. Um if it's used correctly and you know strategically. Um I think there's a lot of value with like a good F bomb.

Yeah, I agree. And uh let's not forget Bill Cosby didn't swear and see where that led us. Yeah, yeah. That's uh so I'll just leave that knowledge bomb there. So Tony man, it's been about an hour. Um it's always a fantastic chat.

Um see, you know, we we were like, oh, what do you want to talk about? I was like, I don't know, we'll just figure it out. Like that's you and I can do that. Yeah, we could keep talking.

Yeah.

I I love uh, you know, I rarely people always ask, you know, before I interview them, like, hey, what what questions do you have? I'm like, uh tell me your backstory. How about that? We can start there and then we can go from it. But I always find it's interesting just to find out when people, you know, uh right before an interview starts, like, hey, what's what's going on? What what happened to you today that you found you know to be interesting or novel or fired you up or whatever it may be? Because usually the most uh you know seemingly like mundane thing that happened to them, like you know, hey, we moved my couch 13.

Right?

I'm like, that was sure that was such a I mean, I'm sure, yeah. I bet people are just so enthralled by that story. We'll see.

But that that's the fun part of these interviews. And uh, you know, ultimately I was I'm like, well, it's my show. We'll talk about whatever we want. And uh because you know, no one's paying me to do that. Well, sometimes they do. But that's you know, that it's my show. And uh I think it's it's always comes across more authentic. When I at least the interviews I like to listen to are people where I'm like, I just feel like I'm in the room with these guys hanging out or these guys and girls or women and men, whatever. Um gender. Uh it's it's just one of those things where I I like that and I think it comes across genuinely, and I think it's a lot of fun. So um I always enjoy our conversations, Tony. Thanks for coming. Well, I enjoy coming on, so I I always appreciate the invite. Yeah. Right on. Uh where do people find you, Tony? TonyGensilcore.com, obviously.

You got it. That is that is home base. Um that has all my writer, my writings, my musings, um, uh events, uh products, social media, etc. So it's all there. Awesome.

Awesome. Uh ladies and gentlemen, Tony Gensilcor. Hey, wait, don't leave yet. This was your host, Eric Malzone, and I hope you enjoyed this episode of Future of Minutes. If you did, I'm gonna ask you to do three simple things. It takes under five minutes and it goes such a long way. We really appreciate it. Number one, please subscribe to our show wherever you listen to it, or iTunes, Spotify, Chatbox, whatever it may be. Number two, please favorable. Number three, on social media, talk about it to your friends, and whatever it may be. If you'd like to learn more, give me a touch with me. That's a good feature of finished.co. You can subscribe to our newsletter. Of course, you can subscribe to GINCAT with me. That's a lot of your listeners. So thank you so much for working on that one and the feature of finished.