David Freeman: Layering The Digital Experience

Hey everybody, welcome to the Future of Fitness, a top-rated fitness industry podcast for over two years and running. It is 2021, and I am your host, Eric Malzone. I have the absolute pleasure of talking to entrepreneurs, innovators, and cutting-edge technology experts within the fast-paced industries of fitness, wellness, and health sciences. Stop by futurofitness.co to subscribe and learn more. Hey listeners, this episode of the Future of Fitness is brought to you by our good friends at InsightTracker. Do you want to add more years to your life and more life to your years? Of course you do, which means you need to make a change. And that is what Insight Tracker is all about. Founded by leading scientists in aging, genetics, and biometric data from MIT Tufts in Harvard, Insight Tracker is a personalized health and wellness platform like no other. So what's their secret? First, Insight Tracker uses its patented algorithm to analyze your body's data and offer you a clearer picture than you've ever had before of what's actually going on inside you. Then, Insight Tracker provides you with a concrete, science-backed action plan for living a longer, healthier life. And it tracks your progress every day, every step of the way. For a very limited time, Insight Tracker is offering future fitness podcast listeners 25% off store wide. Visit InsightTracker.com slash future to get your offer code and try to Insight Tracker today. Insight Tracker, because change is an inside job. Well, I'll answer that question for you. You're not, because you can until now. Morpheus arms coaches with accessible, intelligent, communicable client insights to save coaches time and ultimately increase your value and earn more money. By collecting lifestyle data from 90% of the current wearable market and combining that data with cutting-edge proprietary technology, Morpheus provides an accurate and reliable recovery score for all of your clients served up on a simple and elegant dashboard. No more guessing, just the real, honest data alongside the insights from Morpheus into what to actually do with it. In the gym, in a home, outdoors, with personalized heart rate zones for each individual client. Combined with custom alerts, in-app messaging, and other amazing features, this is the ultimate coaching machine. Go to trainwithmorpheus.com to learn more. That's trainwithmorpheusmo r-h-us.com. Please go check out our wonderful sponsors. And if you get value out of this show, I ask you to do three things. Please go subscribe, give us a favorable rating, and share this episode on social media or wherever you like to go chat with friends. I am your host, Eric Malzone, and once again, welcome to the future of fitness. Boom. We're live. David Freeman, welcome to the future of fitness. Hey, I'm uh excited to be here. Yeah, I'm I'm thrilled to have you. I've heard so many good things from a lot of close colleagues about you. So it's great to get you on here. I can already feel in our pre-recording conversation, you just have a really good energy about your man. Super positive. And you're really, I can tell you really this is overused, but you're passionate about what you do, right? In the fitness industry and the way that you leverage it to help people in so many different ways. So it's great to have you. And the best place always to start, Dave, is just give us a little bit of your backstory. I know you've uh been an athlete most of your life, you've done some really cool projects at lifetime. So yeah, run us through it.

Yeah, I'm originally from Fayetteville, North Carolina. David Freeman's the name. A lot of people call me free, being my last name, Freeman. So D free or free. And to your point of what you just said, I am very passionate. I know we say that the term is very overused, but the reality is usually you should be doing something that you are passionate about. And I'm I'm super, super passionate about connecting with people. I feel like that has been my calling for years. And as I've grown older and over over the years, I started to understand how to interact with so many different individuals with diverse backgrounds. And my story, I would say going from Fayetteville, North Carolina to University of Richmond, playing football, and then going overseas to Denmark and France, I was able to explore so many different backgrounds and connect with so many different cultures and people that it better equipped me for what I would call the real world, as Lee, and I'm using Eric quotes, but the real world, as we like to call it, it just set me up for success. Real quick, like I said, Fayetteville, North Carolina is where I'm from, military. My father was very regimented as far as what it is that we did. He was not very big on the partying and me having girlfriends or anything like that. It was very hyper-focused on education and athletics to my liking. So he didn't force me into any sports. We dabbled with a few different ones and I gravitated towards track and football. I started to excel very early on, and the discipline came a lot from both my parents, but my dad, primarily in the mornings, every morning, no excuse. It was 5 a.m. wake ups, and we were pulling tires, running heels, and just doing drills. And I just felt like that was a way of life. I thought that was the norm at an early age of seven, eight, nine, and so on and so forth. So that that foundation set me up, that discipline set me up for uh middle school, high school, and so on and so forth because that's what I do. I got up this morning and did the same thing. So routine does matter, and it led me to getting a scholarship at the University of Richmond, played football there. I came into uh a winning culture, but my freshman year particularly is when we started losing. And we had losing seasons all the way up to my senior year. And my senior year, I had the privilege of being elected one of the captains, and we actually turned the season and our years around to becoming a winning season and going to the second round of the playoffs and winning our conference as well. So a lot of great stories that that came through those experiences, and I'll definitely be sharing that throughout the podcast today. And then fast forward after college, went to Europe, to both Denmark and France, and played in the Euro League there. Great experience there. Then I came back to the United States still pursuing football, but I I started to understand what my calling was, what I found out about myself overseas, and then I got in the health and fitness industry in 2008.

Right on, man. So I'm fascinated with morning routines. I I think it's something that people should work on constantly and always be tweaking. What is how has yours evolved? Maybe give you like a 10-year timeline. What is it different than it was 10 years ago, or what do you do now compared to then? Give us some details.

Yeah, for sure. It's definitely evolved. I would say kids obviously changes the game, right? And as far as with the routine, but I always think from a foundational standpoint, is excuses definitely are created through us. So we have to create the solution to make it happen. Usually the number one excuse as far as why people are not working out is because they say they don't have the time. And reality is if you go to bed early enough, you get up early enough to get things done before any and everybody else is awake. So once again, grateful for those 5 a.m. wakeups with my father. So when I have early mornings, such as if I'm if I am in the club and I'm training the group of girls that I usually train here in uh Dallas, Texas, I am up around that 4, 10, 4.15 a.m. time to get to the club on time to train them at five. And then I'll do my workout at six. The days that I'm not with them, I usually get up uh more closer to the 7 a.m. time to get my son ready for school. And once I drop him off, I'm usually back by 7:40 and I'm getting after it with my workout. Did my workout prior to uh this podcast here. But I love getting my workouts done in the morning because I know as the day starts to go um deeper and deeper, you you start to lose track of if you're gonna have time to work out. So I like to do it first thing in the morning after the workout, throw a shakedown, and then I start going into uh what I call one of my three C's, consuming information that's helping develop my skill set and then emails, connect with individuals, and uh that's pretty much uh the gamut of the day.

So the three C's consuming, connecting. What else? Am I getting that right? Uh create, yeah. Create is the last one, yep.

You knew it already, it sounded like uh yeah.

I was I'm I'm just noticing in our conversations and that you seem to have a thing for threes, right? Yeah, yeah, faith, family, fortune, uh consume, connect, create. There's a a pattern.

Yeah, it's easy for me to remember. You got uh the threes, the three E's, um, which is elevate, empower, evoke, did a podcast. Yeah, is it and the thing is if you make it that simple, it's easy for you to remember and connect to. I do the same thing with my my excuse me, my kids as far as their daily morning mantras, as far as I'm smart, I'm strong, and I can do anything. Free Freeman means special. The last our last name means special. If you're just consistent, I keep going back to that, if you're consistent with it, then words have power. And then what leads next to uh that power is the action that comes from it. So uh I love the consistency of just knowing the pattern of what it is that we're doing because it yields great benefits later on in life.

Yeah, you know, I'm I'm hearing your story. I'm also so I the sports I played, I was a swimming and and water polo, and which is early morning sports for the most part. So I I had 5 a.m. Bell from probably the age of 10 to 21. And as opposed to you, I resented it. As soon as it was done, I was like, I'm never going back. And then of course I started my own gym, and there I was back again, having to be there for 6 a.m. workouts and things like that. But it's really interesting that you what why do you think you didn't resent it like I did? Why do you think it you it sounds like you became grateful for it? Why would you attribute that?

Man, I you don't know what it is that you're doing until it hits you and be like, oh, this is why I was doing this, or this is why my father was getting me up. So maybe it was from that military background and the early morning routines that that he had, that he just translated over to me. Me personally, when I ended up going to college and I understood that we had these early morning workouts, it was like, oh, maybe he was preparing me for this and not even knowing it. But I was grateful for it because what everybody else resented, in a sense, I was hype. I had the energy. Like people are like, How do you have this much energy at 5 a.m. in the morning? And I go back to it, it was just part of my routine. It was something that I love doing. Me getting up early before any and everybody else, getting things done before any and everybody else, it was almost like a badge of honor. So I just was thinking about how much I was being able to accomplish within my day. So when it does get 6 p.m. or 7 p.m. at night, it is okay for me to start throttling down and actually going to bed versus me trying to cram everything in before going to bed. So I just I really appreciated it just from the stance of understanding all the different things I was accomplishing early in the day. Um, what time do you go to bed? Typically with the kids and all, we try to get them in the bed around the 8:39. Then we we try to clean up. So I would say 9:30, 10. And then sometimes you do have the mindless consuming of scrolling, uh, whether it's on TikTok or IG. That's just something that we definitely need to get better with. It's not, I wouldn't say it is consistent, but every now and then it might be hey, have you seen this? But just because you do like creativity that you're seeing from others, and how could you make it your own? You're always growing and adding to your toolbox. And when you have to finally have that downtime to check things out, you get lost in it sometimes, and for and time gets lost on you sometimes while you're doing it.

Oh man, that happened to me last night. I was just like, I was there's a series I started watching, it's like a docuseries, and then I'm like, Oh, it's time to go to bed. So I turned off the TV and then and then I just opened up my Instagram for a second. And man, like eight minutes later, I'm like, what am I doing? Like, I just scroll through mindless and it just captures you. It's anyway, the way that it it just ties into your brainstem and it just gets you addicted is crazy. Let's talk about what's what do you do now? You've worked, you've been at Lifetime for a decade or so. Yep, yep. You've worked up in in numerous roles. Can I walk me? A lot of it was with alpha. I think a lot of people will be curious about what the alpha training program is. For sure. Um, walk us through what you do.

Yeah. So when I kicked off with Lifetime, it was through an acquisition. So I was in the health and fitness industry with lifestyle, family fitness, kicking off in 2008. And then in 2011, we were acquired by Lifetime. And at that certain point in time, I was a personal training manager. I was a huge doer and driver, and that doesn't automatically equate to leader. And I think sometimes people look at, oh, this person is very successful, so therefore they're a leader. And in that particular role, when we got acquired, they were just like, okay, he's the highest productivity trainer, the highest sales, and all these other things. He is their manager too. Oh, this is going to be easy for him to go ahead and take our playbook and run with it. And the reality was I was doing 20, 30K as far as in revenue a month. We were hitting budget, but I wasn't bringing my team along with me. I was doing it all by myself because I was always that driver. It was when I had one of my close friends and I consider like a mentor early on, his name's Tom Manella. He ended up actually telling me, Hey, man, you're a great driver, right? You're definitely uh a game changer, but you're not quite a leader. You have some areas of opportunity of growth within leadership because you got to bring others along with you. It's great that you can do it, but how can you teach others to do the same thing? Uh so I kicked off as a personal training manager, but then I rolled out of that position. I went into a what's called a group training coordinator, which is pretty much overseeing what we call our small group programs. So, what alpha is uh that you were just talking about, um, is in groups of six to 12, sometimes a little bit more, is what we actually were managing within these small groups. I ended up going into a group training coordinator and helping lead the coaches, coach the coaches, if you will. And that's when I started understanding exactly what it is to be a leader. So I actually went from North Carolina to Georgia and to this position. It was our 100th club, actually, that opened in Sandy Springs, Georgia. And I knocked it out the park with this team, man. Uh, I didn't come out the gates hot because I came into Georgia. Nobody knew who the heck I was. And I came in with that energy, like that 5 a.m. energy, just like, what's up, everybody? How y'all feeling? And they they literally were like, Yo, who the heck is this dude? Like, we don't know him from anywhere. But that was just me. I was always authentically me. And I earned their trust and them welcoming welcoming me eventually. And when I said I hit the ball out the park, I say we hit the ball out the park. We were the number one group training program in the nation within the first year. And then that's fast-forwarding now, not right now, but fast forwarded to the evolution of alpha because everybody remembers what CrossFit or what CrossFit is, and we needed to have an answer to it. And we wanted to have something that speaks to it, but at the same time, was still very lifetime branded. Uh, so we had a proof of concept that shifted me from group training coordinator out to Arizona as a general manager of our first standalone studio. So it was a great experience. We started from zero as a yoga studio, hybrid yoga, and think of uh high intensity, like alpha style training. That's like a yin and yang for sure, all being underneath one roof. But in short, we went from zero to over 200 members in about a year and a half. And it was just an amazing experience to coach and develop not only the athletes, but the coaches that I was working with. And that led me into going into the national role brand manager for alpha in 2016. So I shifted from 2013 to Arizona to 2016 and to Minnesota in a corporate role as far as a national brand manager. And we turned the program um around within the next two to three years to a half million dollar program monthly and got recognized by Men's Health and Men's Fitness Journal. And that's why I said it was just I learned so much over those years of how to interact and connect with people and how to help grow and elevate a brand. It just really set me up for success. And as of recently, this last month, I'm now in a new role. And so many people have known me for alpha. And if you look at the the close association of what I do from a digital standpoint on social media, I'm now overseeing, I'm the national brand digital manager for a lifetime. And I'm I'm super excited about that now.

Yeah, I want to talk about that. I I also want to go back and just curiously, given your background and personal training and then getting into leading the alpha training initiative. Yep. What did you notice about the type of clientele and the difference between the two? Like people who are seeking personal training versus people who want that kind of high intensity, super hard, like laying on the ground, tired, CrossFit style workout. What did you, what were your noticings in that?

What I noticed is people gravitated to being in groups. Like we are tribe-oriented people. Don't get me wrong, you have some people who want to be by themselves and want that personal attention. But the majority of individuals that I interact with and worked with wanted to be part of something bigger. And when you're part of a community, when you're part of a tribe and you have that accountability, it starts to breathe more of the responsibility on yourself to be the best version of yourself. You don't want to let anybody from your tribe down, right? You want to show up. Um, you want to make sure you put out and help elevate those around you. So, regardless of how they looked, because I know that the health and fitness industry, quote unquote air quotes again, has this look as far as what is healthy and fit. And the reality is we all should be moving, no matter how tall, how short, how round, how skinny, it doesn't matter. And what I noticed is people came together regardless of how they looked, and they uplifted one another. And that's what stood out to me as just that tribe mindset and how to elevate the people around you. And for me to be the leader, if you will, of these groups, it was just an amazing thing to see. And it caught like caught like hotfire, in my opinion. And whether it's CrossFit, Orange Theory, or whatever else it may be, I applaud all of these different corporations and organizations because we're trying to help people become healthy and fit. And I love that.

That's awesome. Yeah, I so I came from CrossFit. I owned affiliate for nine years and started really early. So 2008, I think is when I tried my first CrossFit workout. And I immediately felt the tribe. I remember my first CrossFit workout was I can't remember the name of it now, but it was long, man. It was a lot of running, a lot of wall balls, a lot of box jumps. And I was crushed. And I did it with these two other guys. We were at the lunchtime crew, and immediately I'm like, that was so hard. I love it. And everyone, like, we're sitting on the ground, we're just can't believe what we just did. And and that that tribal feeling happened right away. It was like, okay, wow, which it's that shared suffering in some odd way that creates these really strong connections and really just makes you feel like, especially for people who like me at the time, I was just sitting at a desk, man. And there was no real, and especially coming from an athletic background, like there's no challenge in my life now to find this thing that really made me feel, for lack of better term, alive and doing something that's really hard and connecting me to all aspects of my of being a human, it was really cool. And I think that's what a lot of people tied into during that that huge kind of community based, tribal based movement that happened in the 2007 through 2000 through now, really. Yeah. It's uh tribe is powerful. Let me ask you this. So now that kind of the trial or the jury's out on CrossFit and this tile alpha. style training. Where do you think where do you think it can be improved now? Yeah. It's obviously there's some weak spots. Yeah, there was some overtraining. Maybe people shouldn't have been doing movements that they did. How do you think it can be improved?

So one approach that we had within alpha and and and maybe CrossFit is doing this too. I'm just not in that space as much as to see it. I think that where we could actually start to dive deeper into is the why. I think we associate a great workout or I've heard that we associate a great workout to was I sweating, did I almost throw up? I'm super sore the next day. And the reality is I think the education or I feel the education is a huge area of opportunity, right? Why are you doing this that you're doing? Is it to be cool? Is it to look cool? Is it to get the wow factor on the social media? Or is it literally to say 10 years from now I'm able to do the same if not more than what I'm doing right now. I'm able to play with my grandkids 20, 30 years from now. I'm able to, I don't know, do a marathon when I'm at 60. I I I really want to dive into the why. And I think right now it's been such a cool thing. Like I do this, I do CrossFit, I do alpha, I do whatever it may be. And okay, now you have your badge, you got your Letterman jacket, but what else? Like what's the bigger picture? And I think if we can dive deeper into that would be huge. I think I know that recovery is something that we don't talk enough about. We we talk about working hard, busting our ass, but the recovery piece is so huge. So when we look at recovery, when we look at nutrition and how all those different elements are the building blocks for us to arrive at the the result that it is that we're trying to achieve that's where the low-hanging fruit is but nobody really talks about that because it's not as sexy. Nobody wants to see you on social media with Norma Tech boots on or um maybe making a shake. People love the the heavy cleans and the crazy PRs because it's wow it's it's it's motivating. Don't get me wrong it is motivating. But I think we can flip the industry on its head right now and we start to educate more and make that sexy that would be the game changer because that's in my opinion that it it yields results when you actually do all those other elements that complement the workout.

Yeah great said man that's one of the reasons I'm so excited to be working with Morpheus and your friend Dan Hubly and gamifying recovery making it aware to the end consumer and the client and the coach and making a tool because it it really does boost results and longevity and ultimately keeping clients around for a long time so they can achieve greater success over time. So I think recovery is hugely exciting. And I remember when it first came on my radar I was actually had Bob Tacano who's a great Olympic weightlifting coach he came into my gym back around 2011 and did a whole workshop. And I asked him at the end I'm like hey where we're when you look at the United States versus other countries because he's always talking about China and Russia and all these the Bulgarians and how crazy they were and their training I'm like where do we have it wrong he's without skipping a beat like Amiya said recovery. He's like Americans are terrible at recovery all around from high level athletes to everyday Joes and Janes where we just don't understand recovery. We just push harder add more to our plates and yeah it's just part of our society man.

Yeah yeah we just go and then we just get yeah and the reality is we think okay I got a few hours of sleep they the damage that we're doing to our bodies as far as long term of the poor sleeping habits to get up and now put even more stress on your body from the workout and then that's not even talking about what else we're fueling our body with if you have this cycle going on and on it's just diminished results. And regardless if you get the PR or not I'm I'm once I go back to the five 10 years from now of what damage or injuries might just be awaiting you just because of all of the things that you're not doing right now.

Yeah said as we obviously this last year we don't have to go over it but it's been an unusual year for the fitness industry. We've seen a lot of challenges we've seen a lot of changes a lot of investment come into our industry.

What do you think moving forward and for those okay who do you think is not going to be in the industry anymore and how do you think that is going to be a positive thing moving forward I would say I don't want to say they won't be in the industry anymore but I would say they probably will not have as much of an impact if they do not evolve. And that is the individuals who just want to be able to do the in-person training. And the reason why I say that is because what you just said this last year it forced individuals to evolve. I'm not saying everybody needs a hundred be a hundred percent digital um but you need to know how to operate digitally you need to know how to connect what we're doing right now on a Zoom you need to know how to deliver a great experience through a screen versus being in front of a person. So yes now if you have the foundation of knowing how to interact with the person in person is very easy because you can see and do all these different things with them in person. I say it's a level up so let's say you right now have your bachelor's degree that's your bachelor's degree you know exactly what to do in person. Now to get your master's can you do it in front of a screen right where you can't really feel the emotion right there in front of you because it's through a screen or you're talking through a microphone like you got to elevate your stage presence. So the people who have yet to evolve in that way I think will start to lose some of their base or their clientele because they're not evolving with the times. I I I I also would say that you now are limiting yourself because what you could probably only do within your four walls of your club or gym or whatever it may be, you now if you if you open up those doors and think, oh, I can connect with people over in France or let's just say Europe in general and I can connect to so many more people if I start to develop my craft in this area. So I would say the individuals who who are not developing their craft and evolving with time is are probably going to be non existent or not as impactful in the future. And I always use this this comparison as far as Dara wisdom is we're talking about the survival fittest and people usually associate that to the the strongest the fastest but in reality as the individuals are the the people who are able to adapt in their environment the best that are going to be able to survive.

Well said so is that what you're is that part of what you're doing now?

Oh the digital yeah so yeah this thing of uh what I was doing with alpha I was I was developing coaches I was creating certifications and and so p so on and so forth of how to execute the play. So if it was the Bill Belichick and then the Patriots were all the different alpha coaches out there we we were winning a lot from that structure. What I'm doing now is taking a lot of what I learned from that and now applying it from a digital standpoint of connecting with coaches these different personas and how they can now elevate their craft through a digital sense. So yeah pretty much I'm doing that and and still doing things in person as well but if I'm doing an event that might have a hundred people at it guess what a thousand plus people can view in on this event. Now I'm not just touching a hundred people I'm touching a thousand plus people for that from that experience standpoint which I actually love.

So that's interesting man so essentially what you're doing is you're adding another layer right okay yeah yeah I mean it it I had Andy Pete from Lyft Brands he was on and we were talking about what does the in-person experience look like and so many people are like ah it's it's gonna be all connected fitness and digital fitness now and I just I no it's not people are going to go back to the gyms they're gonna crave that tribe and that community that you're talking about or just having the variety of equipment that they may not have at home it could be as simple as that but people who went all digital are going to have a tough time because you got brands like Lifetime and and lift brands and all their Sochi brands where it's they're just adding another layer which you can't it's hard to compete with once you have that foundation. Who do you think in the next what do you think who do you think is going to win in the next five years from now when everything starts to really settle and the dust settles with the pandemic what do you think are going to be the winning qualities of people who are going to excel in the fitness industry yeah I'll go back to the hybrid.

I I really feel like the hybrid is huge. And when I say that is that's the the Brooks and mortars and also those who can do digital, they're gonna they're gonna they're gonna thrive when I go back to the foundation of what I said as far as impact and influence that as a whole is what's going to lead the industry. All right so what we just talked about what we do before going to bed we're still consuming a lot of those concepts and ideas of what it is that we're looking like oh man that's cool. That's cool. So that still has a place in our industry. Now if you can now monetize that and be like all right if I looked at I'm making it up but if I looked at this video for longer than a minute the person's video that published it, they get a dollar or whatever, right? Like just think of how people now will be more creative with the content that they create because they know that they are monetizing these different digital experiences. So that's why I I feel like the hybrid of being in bricks and mortar and then also being able to be digital is what what is going to be the winner at the end. I don't feel like it's gonna be just digital. I don't feel like it's just gonna be bricks and mortar it's the individual who's able to do both. Yeah.

And what does that take from a if I'm let's just give a uh an avatar let's say I'm uh like a a personal trainer or someone at the gym I go to here in in the whitefish way which is essentially health club but it's community based and someone who is doing some personal training but running one group class but maybe not getting a ton of help from the actual business of going digital what do they need to be doing I would say this is remember we're the three C's we kicked off with I I think you kick off now what you don't know you have to educate yourself on.

You have to uh dedicate um that time because what you're a master of right now if you're used to being in person and coaching people you know how to do that. So not to say you just got to throw that completely to the side but you know how to ride your bike. Okay now do you now know how to go into a different lane if no then you need to start consuming that information what stands out to you what appeals to you and then start to the next part connect to it. You take the cons the consumption of what it is that you just learned and now you apply it a little bit right you apply it with one or two different individuals you get the feedback you go back to the drawing board consume a little bit more and you have to that's the same thing that you do in life if you continue to evolve right you start off crawling and then you start to sit up I'm sorry you sit up then you start to crawl and then you start to stand you find your balance then you start to walk then you eventually run. You have to continue to go back to the well and fill that sponge up because if you don't that sponge eventually is going to run dry. So you got to keep coming back fill that sponge up go apply it when you wring that sponge out and you start to pour out into other individuals all right get that feedback come back to the again fill that sponge up you have to continue to do that for you to be able to evolve and people sometimes don't like being uncomfortable but I know that's the way you grow is getting into that level of being uncomfortable.

Yeah well said man I think that's a really good advice and it does you're gonna people are one of the things we noticed is people are forced to be uncomfortable over the last year.

Just forced to and you have one or two choices you adapt or you just get run over by change and that's life really one of the things you one of your I know your mantras and I want to make this the final piece I think it's awesome mind right body right you told me that pre-recording what does that mean to you and how do you infuse that into your clients' lives mental fitness has to exist for you to be able to get to physical fitness and that's wholeheartedly because when you look at an individual the industry right now is conditioned to look at an individual and say this person is healthy and fit right he has or she has a six pack they got nice biceps nice body in general but they can be so mentally messed up they could be posting these pictures that that is appealing because of how many likes that it gets is appealing to society but if they post a picture that does not get as many likes now they feel like something's wrong with them. So this is where I really feel like social media is a great tool is a great resource but it can be the gift and the curse in a lot of ways. So mine regardless of what it is that I post I'm posting it because I'm passionate and I love what it is that I'm posting. So regardless you could go look at my my past posts I don't care if I got 800 or 200 I'm going to be consistent to who I am. And when I say mind right body you have to have the mental fitness the mental stamina and this the mental health overall all those elements to be able to truly thrive in your element because if you're now navigating who you are based off of what others are saying then you're no longer being you're being what others want you to be and the the moment you step out of your true self you're no longer unique. You're doing what others are asking or pretty much creating you to do right or persuading you to control you to do. And that's what I would say mind right body is because I want you from a foundational standpoint any and everybody who's ever trained with me I can care less about your PRs and deadlift and this that and the third are you mentally coming into this workout and leaving this workout better if you came in one way did you leave here better can you now take what you've learned from this workout and you feel better about yourself and you can be contagious with that positive energy and share it with someone else because the result trust me the result always will come whether you've had clients before to say I want to lose five to 10 pounds and guess what after they lose that five to 10 pounds guess what there's something else right there's it's it's a never ending story. But if they are happy if they can be contagious with these positive vibes and bring somebody else along with them that to me is what true impact and influence is and that's what I mean by uh saying mind right body I love it man.

I love it. I'm gonna leave it right there. I think you are an inspirational dude. I enjoy it appreciate it. David where do where do people find you let's give them the goods.

Yeah so Instagram pretty much at freezy30 that's f R-E-Z-Y uh the number 30 uh and everything else you can pretty much be connected from there from my TikToks and all that stuff live on there hit me up on there and I'll be looking forward to hearing from you guys and tapping into you. Right on.

David thank you so much for coming on and I could just tell obviously by the way you talk that you're well experienced you understand what's important for your clients and just looking at the evolution of your career too it's apparent that you do a great job and you wouldn't uh be rewarded and granted more and more responsibility and take on more responsibility if you weren't doing uh an excelling at what you do. So great job man keep it up don't change a thing and thanks for coming on. All right I appreciate you Eric man ladies and gentlemen David Freeman hey wait don't leave yet this was your host Eric Malzone and I hope you enjoyed this episode of Future of Minutes. If you did I'm gonna ask you to do three simple things it takes under five minutes and it goes such a long way we really appreciate it. Number one, please subscribe to our show wherever you listen to it iTunes Spotify Castbox whatever it may be number two please leave us a favorable review. Number three share put on social media talk about it to your friends send it in a text message whatever it may be please share this episode because we put a lot of work into it we want to make sure that as many people are getting value out of it as possible. Lastly if you'd like to learn more or get in touch with me simply go to the futurofitness dot co. You can subscribe to our newsletter there or you can simply get in touch with me as I love to hear from our listeners. So thank you so much. This is Eric Malzone and this is the Future of Fitness have a great day