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Capital and M&A

Capital and M&A raise practical questions about how fitness businesses grow, combine, and find the right partners. These conversations offer a place to explore them through merger decisions, private equity experience, and relationships behind deal flow. Fritz Lanman and Philipp Roesch-Schlanderer discuss integration priorities, investment capacity, and what their combination could mean for operators. Jon Canarick revisits investments in Equinox and Curves, including the challenge of bringing nutrition and fitness together. Jon Ward considers how trusted networks can connect founders with capital and support partnerships across fitness, wellness, and healthcare. Along the way, guests examine where scale might help, where business models constrain expansion, and how leaders weigh new opportunities without losing focus on the businesses they run every day.

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Latest conversations

Jim Crowell - 2023: The Year in Review46 min

capital

Jim Crowell - 2023: The Year in Review

Jim Crowell

Yoav Susz - VI & Enterprise AI for Health53 min

tech

Yoav Susz - VI & Enterprise AI for Health

Yoav Susz

Jack Daly - The Future of TRX53 min

capital

Jack Daly - The Future of TRX

Jack Daly

Jim Barr - Bowflex Rebrand & Sticking To The Northstar50 min

capital

Jim Barr - Bowflex Rebrand & Sticking To The Northstar

Jim Barr

Udaiyan "UJ" Jatar - Tecton & Changing Human Behavior At Scale51 min

capital

Udaiyan "UJ" Jatar - Tecton & Changing Human Behavior At Scale

Udaiyan Jatar

Juliet Starrett & Alex Alimanestianu - Quarterly Earnings Reports, Peloton's Future, Peter Attia's "Outlive"64 min

capital

Juliet Starrett & Alex Alimanestianu - Quarterly Earnings Reports, Peloton's Future, Peter Attia's "Outlive"

Dr. Jason Wersland - Therabody Beauty and The New "F" Series52 min

capital

Dr. Jason Wersland - Therabody Beauty and The New "F" Series

Dr. Jason Wersland

William Coker - Fibr - Cracking The Code of Talent Acquisition53 min

operators

William Coker - Fibr - Cracking The Code of Talent Acquisition

William Coker

Bruce Smith - Hydrow & Live Outdoor Reality50 min

capital

Bruce Smith - Hydrow & Live Outdoor Reality

Bruce Smith

Mike Taylor - BeaverFit & Bespoke Training Solutions46 min

capital

Mike Taylor - BeaverFit & Bespoke Training Solutions

Mike Taylor

Juliet Starrett & Alex Alimanestianu -  Industry Deep Dive: Planet Fitness, Xponential, Life Time, Fuzzy Panda, Semaglutide, & "Built To Move"62 min

capital

Juliet Starrett & Alex Alimanestianu - Industry Deep Dive: Planet Fitness, Xponential, Life Time, Fuzzy Panda, Semaglutide, & "Built To Move"

Chris Minor & Ajay Nwosu - Fuel Venture Studio & Coact Capital50 min

capital

Chris Minor & Ajay Nwosu - Fuel Venture Studio & Coact Capital

Jessica Klodnicki - KT & The Art of Rebranding52 min

capital

Jessica Klodnicki - KT & The Art of Rebranding

Jessica Klodnicki

Jessica Goldenberg - Warner Music Group & Innovation in Music Licensing40 min

capital

Jessica Goldenberg - Warner Music Group & Innovation in Music Licensing

Jessica Goldenberg

Ryan Duey - Plunge & Advancements In Cold Water Exposure50 min

capital

Ryan Duey - Plunge & Advancements In Cold Water Exposure

Ryan Duey

Michael Chapp - Oura Ring: Better Tech, Better Sleep, Better Health49 min

tech

Michael Chapp - Oura Ring: Better Tech, Better Sleep, Better Health

Michael Chapp

Jeff Byers - Momentous & Expert-Driven Protocols49 min

capital

Jeff Byers - Momentous & Expert-Driven Protocols

Jeff Byers

Paul Byrne - The Cyclical Nature of The Fitness Industry53 min

capital

Paul Byrne - The Cyclical Nature of The Fitness Industry

Paul Byrne

Bryan Green - Aktiv Solutions: Exercise Spaces Between Home & Gym48 min

capital

Bryan Green - Aktiv Solutions: Exercise Spaces Between Home & Gym

Bryan Green

Gilad Jacobs - Hyperice, NormaTec, & The Recovery Boom46 min

capital

Gilad Jacobs - Hyperice, NormaTec, & The Recovery Boom

Gilad Jacobs

Josh Bonhotal - Future.co & 1v1 Coaching At Scale56 min

tech

Josh Bonhotal - Future.co & 1v1 Coaching At Scale

Josh Bonhotal

Robert Louw - Wexer & The New Business Model of Fitness49 min

tech

Robert Louw - Wexer & The New Business Model of Fitness

Robert Louw

Karina Vazirova FemTech Labs - The Next Trillion Dollar Market50 min

capital

Karina Vazirova FemTech Labs - The Next Trillion Dollar Market

Karina Vazirova FemTech Labs

Jim Barr - Nautilus & The Future of Home Fitness54 min

capital

Jim Barr - Nautilus & The Future of Home Fitness

Jim Barr

Voices in the conversation

From the conversations

How are the merger leaders approaching integration?

“And so we've been very, very cautious about integration for the sake of integration and have spent a lot of energy thinking about okay, how do we make sure we work really well together?”

Inside the $7.5B Merger Behind Mindbody, ClassPass and EGYM with Fritz Lanman & Philipp Roesch-Schlanderer · 7:33 ↗

What happened when Canarick's team combined fitness and diet through the Jenny Craig acquisition?

“Uh, we ended up buying Jenny Craig uh as part of that. And so we actually sort of brought in this we created this combined center trying to bring fitness and diet together under one roof. I'm I'm I'm not embarrassed to tell you it did not work.”

Jon Canarick, North Castle Partners, on Curves, Equinox, and GLP-1s in Fitness · 8:00 ↗

How does Ward describe capital introductions within his network?

“Or you're looking for capital. I know a guy like literally fits this family office model that you're talking about, and he knows other people. Can I connect you? Yeah, like who is he? Sends the link, there you go, off and running.”

The Assembly Founder Jon Ward on GLP-1s, Deal Flow and Fitness's Future · 21:21 ↗

THE FUTURE OF FITNESS NEWSLETTER

What I’m paying attention to.

Every week, I talk with founders, operators, investors and scientists across fitness, health and wellness, then share the ideas that stayed with me, the shifts worth watching and what they could mean for the industry.

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