Inside the $7.5B Merger Behind Mindbody, ClassPass and EGYM with Fritz Lanman & Philipp Roesch-Schlanderer
With thanks to our partners EGYM and Perfect Gym
Why this conversation matters
Show notes by Dani
The Mindbody, ClassPass and EGYM merger created a $7.5B fitness giant. Its two co-founders explain why GLP-1s will hit gyms before AI does, and who really wins.
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Recorded live at Playlist Summit in Boulder, Eric Malzone sits down with Fritz Lanman (Playlist, parent of Mindbody, ClassPass and Booker) and Philipp Roesch-Schlanderer (EGYM), the co-founders of the combined company, a few months after the deal cleared regulators. Inside: why they're refusing to "integrate for integration's sake," why scale is what finally makes fitness investable, and the $8M clinical study EGYM is funding to prove strength training can help people on GLP-1s keep their muscle.
WHAT YOU'LL LEARN
- Why employers are about to become the biggest new source of money for gyms and studios
- The GLP-1 problem companies are paying for, and how fitness can solve it
- How Mindbody, ClassPass, Wellpass and EGYM fit together from the buyer's point of view
- Why AI makes scale matter more, not less
- How to get your staff to actually adopt AI
"Rule number one is don't f*** up the other person's business."
(Fritz Lanman)
"When an employer decides to work with us, we want 100% of the workforce to do at least five minutes of strength training per week."
(Philipp Roesch-Schlanderer)
GUESTS
Fritz Lanman, CEO of Playlist (parent company of Mindbody, ClassPass and Booker)
linkedin.com
Philipp Roesch-Schlanderer, co-founder and CEO of EGYM
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Thanks to Our Sponsors
EGYM: Connecting smart strength equipment across the fitness floor with personalized, AI-powered training experiences: engage.egym.com
Perfect Gym: A leading fitness club management platform, part of Sport Alliance, now expanding across the U.S. market: PerfectGym
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Partner with Future of Fitness: futureoffitness.co
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ABOUT FUTURE OF FITNESS
Future of Fitness is the business podcast for gym owners, franchise operators, health-tech executives and wellness entrepreneurs, hosted by Eric Malzone. Subscribe for conversations with the people building the business of fitness.
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