Franchising

Thinking about franchising a fitness business, or joining one? These conversations explore what happens between running a successful location and supporting a wider network. Will Bartholomew revisits D1’s expansion, including the challenge of building processes that work without the founder nearby. James Hurlock discusses preparing infrastructure before selling franchises and weighing studio layouts, property choices, and lease commitments. Rick Mayo explains why Alloy sought a private equity partner and what additional financial expertise and resources could mean for its next stage. Along the way, the discussions ask how operators can test a model, support franchisees, and distinguish awarded territories from open locations. It is a practical starting point for considering the responsibilities, tradeoffs, and questions behind growth in these businesses.