Adam Shane (Yoga Joint New York) on Why a Suburban Fitness Brand Is Betting on Manhattan

Most boutique studios think their product is what sets them apart. A Barry's veteran with 13 years of scaling studios thinks the real edge is whether your staff will plunge the toilet.

Get Eric's free Q2 State of Fitness Report: → https://q2-report.future-of-fitness.info/

Adam Shane, former chief development officer at Barry's and now franchise owner of Yoga Joint New York, joins Eric Malzone to explain why he's taking a suburban Florida brand into Manhattan and Brooklyn. Yoga Joint's studios in markets like Boca Raton regularly fill classes with 55 to 60 people, numbers Shane says he usually only sees in urban boutique fitness. He's signing 3,500 to 5,000 square foot spaces while most new boutique product shrinks to 1,500 to 2,500, starting with two studios on Park Avenue South and in Williamsburg. He also gets into why the boutique market feels frothy, how real estate shapes member experience, and why internal culture outlasts product differentiation.

Adam Shane is the franchise owner of Yoga Joint New York and spent 13 years with Barry's, where he started in 2011 as the brand's last domestic franchisee and rose to chief development officer.

Thanks to Our Sponsors
EGYM: Connecting smart strength equipment across the fitness floor with personalized, AI-powered training experiences:
engage.egym.com
Perfect Gym: A leading fitness club management platform, part of Sport Alliance, now expanding across the U.S. market:
PerfectGym

Get the State of Fitness quarterly report: State of Fitness reports
Partner with Future of Fitness: futureoffitness.co
Follow Eric on LinkedIn: LinkedIn

Connect with Adam Shane
Website: yogajoint.com
LinkedIn: linkedin.com

Adam Shane of Yoga Joint New York and Barry's joins Eric Malzone on the Future of Fitness podcast to talk boutique fitness expansion, fitness franchise development, and gym real estate in New York City. The conversation covers infrared hot yoga, FIIT and Flow classes, unit economics, fitness investing with backers like Jon Canarick of North Castle Partners, and why club operations and staff culture decide which fitness businesses survive.