Quarterly report

The State of Fitness: Q1 2026

The fitness industry's public earnings, decoded. Every quarter, Eric Malzone sits down with operator Alex Alimanestianu and The Ready State's Juliet Starrett to tear down the numbers and tell you what they actually mean.
The State of Fitness: Q1 2026 report cover

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The complete PDF, with linked audio breakdowns. Free to read and keep.

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Brands covered

The companies behind the numbers.

Life Time Group Holdings · Garmin Ltd. · Peloton Interactive

Guests and brands featured on the show

WHOOP · Peloton · Equinox · Oura · Eight Sleep · Life Time · Barry's · F45 · Tonal · Strava · Planet Fitness · Technogym · Centr · TRX · Crunch · The Ready State · Asensei · Garmin · Hyperice · Forward · ABC Fitness

What's in the report

The teardown

Life Time, Garmin, Peloton, and the rest of the public market, broken down to the numbers that actually matter.

The audio breakdowns

Every company links straight to the moment in the episode. Hear Alex and Juliet make the call in their own words.

The so-what

Not just what happened. What it means for how you build, operate, or invest this year.

Industry Overview

The Big Picture

Five signals showed up in every report we looked at this quarter, and each one has real implications for how you build from here.

  1. 01

    The K-shaped economy has arrived in fitness

    High-income consumers are spending more, not less. Life Time raised dues and barely moved churn. Planet Fitness added over a million members. The pressure sits in the middle: mid-tier boutiques and mid-priced franchises without a clear value proposition at either end.

  2. 02

    Wearable tech is worth more than most gym chains

    Garmin's market cap is $46 billion. Life Time, one of the best-run gym businesses in the country, sits near $7 billion. The market is telling you where it thinks long-term value is being created.

  3. 03

    Fitness and healthcare are converging

    The bridge between facilities and the medical system is being built right now: GLP-1 integration, longevity programming, clinical partnerships. Not niche plays anymore. The operators who move early get a real head start.

  4. 04

    AI is becoming infrastructure

    Peloton deployed AI personalization to its entire member base this quarter. Strava is building AI into post-workout reporting. Companies treating AI as an add-on will lose to the ones building it into the core product.

  5. 05

    The IPO pipeline is worth watching

    Strava filed confidentially. Oura is being tracked closely. After years of fitness companies struggling as public entities, the next wave of listings will tell us a lot about how Wall Street values health and wellness now.

Company teardowns

Behind the headline numbers.

Figures and commentary from the original The State of Fitness: Q1 2026 report. Fiscal periods are shown for each company.

Headline figures from the original report
CompanyMetricValueContext
Life Time Group HoldingsQ1 Revenue$788.7M+12% YoY
Life Time Group HoldingsAdj. EBITDA$226M+18% YoY
Life Time Group HoldingsRev / Member / Qtr$930+10.2% YoY
Garmin Ltd.Market cap$46Bvs. Life Time near $7B
Garmin Ltd.Fitness segment+42%Market growing ~18%
Garmin Ltd.Outdoor segment-5%The one soft spot
Peloton InteractiveRevenue$663M+1% YoY, first growth in a year
Peloton InteractiveAdj. EBITDA$126M+41%
Peloton InteractivePaid subs2.66M-7.6% YoY

NYSE: LTH . Q1 2026

Life Time Group Holdings

Q1 Revenue
$788.7M
+12% YoY
Adj. EBITDA
$226M
+18% YoY
Rev / Member / Qtr
$930
+10.2% YoY
  • 837,900 memberships, up 1.4%, against 12% revenue growth. Getting more out of each member, not chasing volume.
  • Lower-revenue insurance-administered memberships down 14.9% on purpose. Quality over quantity, and it is working.
  • Net leverage down to 1.6x and a first-ever $500M buyback. Capital allocation has replaced survival mode.
  • 12 to 14 new clubs under construction, all in affluent markets. The test is whether the formula travels to new zip codes.

“In affluent areas, the last thing people cut when they are trying to save money is their gym membership, especially at this level of experience.”

Juliet Starrett
Hear the discussion in the quarterly episode →

NASDAQ: GRMN . Q1 2026

Garmin Ltd.

Market cap
$46B
vs. Life Time near $7B
Fitness segment
+42%
Market growing ~18%
Outdoor segment
-5%
The one soft spot
  • Fitness grew 42% in a market expanding near 18%. Taking share from a neglected Fitbit and a shrinking Samsung.
  • Apple Watch holds 23% of global smartwatch share. Garmin is not fighting Apple, it is winning everything else.
  • The Truemed partnership makes devices HSA/FSA eligible, moving the product into healthcare spend.
  • A screenless, no-subscription band is coming straight at Whoop, and Garmin has barely started monetizing its data.

“You can get sleep data, GPS, nutrition tracking, workout tracking, all with no subscription. At some point you are like, why am I paying for Whoop AND Oura AND this?”

Juliet Starrett
Hear the discussion in the quarterly episode →

NASDAQ: PTON . Q3 FY2026 (quarter ended March 2026)

Peloton Interactive

Revenue
$663M
+1% YoY, first growth in a year
Adj. EBITDA
$126M
+41%
Paid subs
2.66M
-7.6% YoY
  • Net income $26M, free cash flow $151M (up 59%), net debt down 70% to $173M. The turnaround is real.
  • Churn is low at 1.2% a month. People who own the bike are not leaving. New subscriber acquisition is the problem.
  • German and Spanish content dubbing just launched, an international lever that sat unused too long.
  • Commercial sales (hotels, universities, corporate) are a credible path. TechnoGym does roughly $1B a year there.

“They have done a good job righting the ship and plugging holes. Now they have to figure out growth, and that is the harder problem.”

Eric Malzone
Hear the discussion in the quarterly episode →

Peek inside

The full company breakdowns.

Original The State of Fitness: Q1 2026 actual PDF interior with financial metrics

Every company gets the teardown treatment: revenue, margins, segment trends and the number that tells the story.

  • Public-company financials decoded
  • Segment-by-segment trend analysis
  • Linked audio breakdowns from the show
Get the complete PDF ↑

What comes next

On the horizon.

IPO Watch

Strava

Filed confidentially, targeting a 2026 listing with Goldman leading. 180M users, profitable, growing. Does Wall Street price it as a fitness app or a social network? The multiple swings on the answer.

IPO Watch

Oura

Watched at an $11B-plus target. The thesis is not the hardware, it is years of sleep, HRV, and recovery data across millions of users.

Trend

Who wins the AI layer

Peloton has Peloton IQ, Strava has AI reports, eGym builds it into the hardware. Building AI into the hardware experience, not an app on top, is the advantage.

Trend

Fitness meets preventative healthcare

The most important long-term trend in the industry. The distribution is already there in tens of thousands of gyms. Who builds the bridge that makes it work at scale?

One more signal

Aescape

The robotic massage company declared insolvency in April 2026 after raising $157M. The product worked (Alex tried one and came away impressed). The problem was unit economics: capital-intensive hardware, long commercial sales cycles, and venture timelines that do not match.

Cool technology and a viable business are different things. The category is not dead, it has been repriced. Aescape showed everyone what does not work.

Who's behind the numbers

Eric Malzone

Eric Malzone

Host of Future of Fitness. Conversations with founders, operators, investors and experts across fitness, health and wellness.

Juliet Starrett

Juliet Starrett

Co-founder of The Ready State. Ran a CrossFit affiliate for years. Sees the operator and human-performance side.

Alex Alimanestianu

Alex Alimanestianu

Former CEO of Town Sports International. Knows capital markets and operator economics cold.

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