You Still Have To Be Good At What You Do - Tony Gentilcore

It is a little bit of a case of tough love. You just gotta shut up and do it. I don't like filming YouTube videos and getting on Instagram and looking at, oh, look at me. Like we're doing this. Like, I can do it. That's I I prefer writing. And I would encourage people to figure out what they think they're good at and what they want to do. Don't feel like you have to do any of it because you don't.

What's up, fitness fans? Welcome back to the Future of Fitness Podcast and interview series. I'm your host, Eric Malzone, and this is episode number 50. Yes, the half century mark. We made it. Uh and I couldn't have hoped for a better guest. This gentleman's name is Tony Gentilcore. And if you've been around the industry for more than a week or so, you probably know who he is, or you should. He is the co-founder of Crassy Performance in Boston. Uh he's a world-renowned blogger and speaker, and he's been in the industry for over 15 years. And his message here is extremely important. You know, essentially it's you've got to be good at what you do at the fundamental base. You've got to be good at what you do. And uh there's a lot more detail, I'll get into it here in a second. So before I do that, I want to just ask you to do something. If you are in the fitness industry, go check out the Modern Fitness Pro, it's a closed Facebook group. And Doug and I are the moderators, and our goal there is just to add a tremendous amount of value to the industry and help you grow your business. So digital marketing, technology, business practices, mindset, you name it. Doug and I have been there, we've gone through it, and we love the industry. We're not trying to sell you anything. That's not what this is about. It's just to create a tribe and add value for you guys. So please go check it out, the Modern Fitness Pro on Facebook. Uh so Tony, yeah, he's been in the industry for 15 years. He's written 2,000 blog posts, and his message is that it's really easy to be heard, but it's really hard to get heard. And I think I got that right. But here's the point you gotta put in the work, you gotta take the time, you gotta build, you gotta get good at your craft. And there's so many um advertisements and systems out there that are are seemingly shortcuts, and it's all BS. And uh I 110% agree with everything that Tony says here, and I hope you enjoy it because this guy he's he's made it work. He's got uh his own facility where he trains as many people as he wants, no more. He's got online uh clients as well. He travels the world as a speaker, and he's a great content creator. He has a ton of traffic to his website, but he put in the work. It took 15 years, and uh it's awesome. So without further ado, I hope you enjoy it. Tony's the man and uh number 50, Tony Gentlecore. Hey fitness fans, welcome back to the Future of Fitness Podcast and Interview Series. Today I have the pleasure of talking to Tony Gentlecore. Tony, welcome to the show.

Hello, thank you. Uh sorry for my uh lack of microphone and uh you know before the all the shenanigans that went out with that. So hopefully my voice is uh loud enough.

Yeah, yeah, it sounds good. Um, you know, I think both you and I have have had a trouble uh technical day. And uh it's just one of those, it's the uh the downside of the of the digital uh the digital lifestyle, right? We're doing it live. But we made it, we're here, we did it. So uh Hey man, so I I've had the pleasure of talking to you a few times and um you know I'm very impressed with with what you've done and and who you are within the industry. And um, so maybe if you can just uh give people some background, you know, um tell us of your journey through the fitness industry and and where you are now.

Well it started way back in 1976 when my parents banged and I was born. Uh fast forward through all that, like I played sports all all through high school, all through college. So, you know, fitness is you know it's weird in my in my family. I I'm the only one in my immediate family that is remotely health conscious or or fitness conscious. Uh I really don't know where I got it. Um, but needless to say, I played multiple sports growing up. Uh had the uh was fortunate to be able to play at the collegiate level uh with baseball, um, got my degree in health education, concentration, health wellness promotion. Um, and the first three to five years, three years in corporate fitness, um, the first five years in my career were corporate corporate fitness and commercial, meaning um I worked in various commercial gyms as your run-of-the-mill personal trainer. Um, and then around 2006, or well, 2005, I met a young lad named Eric Cressy. Um he and I hit it off, um, moved to Boston in 2006, opened up Cressy Sports Performance in 2007, and um, you know, as that that is what it is now. Like, I I I would like to think that if anyone uh ranks or lists like what are some of the top gyms in North America, if not the world, like that is one of them as far as like the the expertise, the coaches, and the level of training that's generated out of there. Um I left in 2015, I was there for eight years. I was a co-founder, um, was one of the one of the main strength coaches there for eight years. Um, and it was just time to turn the page. So, and currently I I own and operate a very small studio here in Boston called Core, and um training mostly uh general fitness uh population clients uh with a with a little sprinkling of of uh athletes, professional and collegiate and high school, um, and semi-private setting. So uh on the nights that I do go in, uh I'm training anywhere from two to five, sometimes six at the same time in a very small space. Uh so um and yeah, uh I remember I spoke at uh a regional NSCA conference recently and noted when I was at Cressy Sports Performance, like a lot of professional athletes, particularly baseball players, um, and I left that to train more, to purposely kind of train more general population because I that's the population that I prefer to work with. And I think that took a lot of people aback. Like, wait, what why would you do that? Like, um, because there's this uh there's kind of like this overlying umbrella theme industry that you you're only relevant if you're training professional athletes or you're a gym owner or you're training like high-end like celebrities or anything like that. And I think that that could nothing could be further from the truth. Um I think you know you you're first of all, what what makes you a relevant in the fitness industry is is kind of arbitrary. Like there's no metric to measure that. Um but if you're um happy with what you're doing and you're getting people results and you're able to pay your bills, then that that's a good thing. So um that's more or less where I'm at now as far as like the abbreviated version of my uh of my fitness career.

Yeah, and it was uh I I told you in our first conversation too that I I came across you because I was always using you uh your videos as demos for my remote co coaching clients. So I'm like, I feel like I knew Tony and Eric, I just knew you guys because I watched so many of your videos and passed them on to my clients. I I'm curious when you made a transition, uh, and people who sh who don't know about you know uh Cressy and and what you guys did there, um look it up. I mean, I obviously very well known within the baseball community um at all levels. But what was that transition like going from you know pro athlete or or very high-level athlete to general population? Is there any preparation?

I to me it wasn't really anything that big of a deal. Um, you know, when I left Cressy Sports Performance and and decided to kind of go off on my own a little bit, I I walked into a situation that was that fit me well. Um I wasn't walking into okay, I gotta open up this gym and like think of all the logistics of that. Like I basically walked into a situation where I was subleasing, I was basically renting space, um, more more specifically renting hour uh renting time to uh to gain access to an area to two train clients. And because of my career um and my notoriety with cresty sports performance and also with my writing, um, you know, once I announced that I was like, hey, I'm gonna be here now. I had more or less uh a group of 10 to 15 people ready to train with me. So it's it's not like I started from scratch, which made it a lot less daunting, you know, to say, okay, cool, like I have I have some people who are interested in training. I'm not I'm not starting from scratch here. So you know, I I believe my my situation was a little bit different than what a lot of people walk into. Um, but as far as like switching from pro athlete to uh general fitness population, like I I don't there isn't really that much difference in it actually from training a professional athlete from uh a regular person. I mean, certainly when you're training someone at who's at an elite level in their sport, number one is you don't want to hurt them or like you know, not that you want to hurt anyone who isn't an athlete either, but you know what I mean. Like when somebody, when their arm is worth $10 million, it's like, oh, oh shit, like I gotta be very careful with what I do here. Um and certainly, you know, they're they're they're capable of doing like their their trainable menu is a little bit uh uh bigger as far as what I can do with them as opposed to somebody who's an office worker with a with a messed up lower back and doesn't have a lot of training experience. But um, you know, as far as like general fitness population, it it kind of is the grassroots of my career. It's where I started. Um and I I just find I get more variety um training general population clients. And not that there isn't variety of training professional athletes, but particularly when you're training one sport in particular, it gets a little bit monotonous. Like it's like, okay, well, I mean, yes, every arm is different, every shoulder is different, but you know, you're seeing kind of the same things manifest over and over and over again, and like the same exercises that you're doing, the correctives, you know. But when you're training a little bit of a broader population, there's different things that that come up. Like I started with a a pretty fairly young woman, 29, who was diagnosed with rheumatoid arthritis, so that that that's kind of different. You know, I have another client who's you know a 65-year-old lawyer who just wants to get after it and and not like hurt his back. So that that's different. And then I also have a couple high school basketball players, and you know that that's different too. So, you know, it kind of keeps me on my toes, which is what which is kind of what I prefer.

Uh, that's awesome. Yeah, it's a great story. So you mentioned your writing, and I want to dive into that because I I would consider you and you and I have talked about you've been a an early adopter of the online revolution for fitness, right? You've you've uh established an online presence very early.

Yeah.

Walk us through that process of you know being a writer and a content developer and and how that works for you and some of your processes.

You know, I I I when it started, so we're talking probably around 2004, 2005, 2006. Um, I never would have thought that I I wasn't doing it for any particular reason other than, oh, I, you know, I I I can put two sentences together and sound somewhat coherent and I have some things to say and I feel like I could help more people and reach more people via writing than I can training people one-on-one. Um, so that that's kind of how I approached it. I I never thought it would turn into like part of my career. Um, you know, if I if I always joke that if I went back to uh my high school uh and and spoke with my junior English teacher, she'd be like floored that I was um I got paid to write. So um, so I which is I just it's just funny to me. But um, you know, I I I do feel like I I I was very lucky in that the time that I I started to do more fitness writing, because there weren't, I mean, certainly there are people out there doing writing, but not a lot. You know, you think of like Eric Cressy, uh Mike Robertson, Mike Boyle, Dan John, Jen Sinkler. Um, you know, I I kind of threw my hat and then into the ring, started writing for T Nation, starting to get into the interest of like publications like Men's Health, etc. Not to mention just growing my own website, my own blog um via my writing. Um, and I I got in at a time where there weren't many blogs on fitness. Um, you know, and I I remember I I forgive me, I might have the date wrong, but I think Twitter started in 2009. Um so again, I was in pretty early on that. Facebook was already a thing. So I was using at that time Facebook and Twitter to post my blog post, like, oh, here's what I wrote today. Um, and I, you know, and I always tell uh incoming trainers nowadays that I don't envy them because uh it's really, really hard. The market is saturated right now. Everyone is vying for everyone else's time and attention. Um everyone has an Instagram page, a YouTube page, a blog, a podcast. Uh it's really, really hard to get to get and maintain people's attention. Um and and that's not to say that I still don't have to work at it, you know, but I but again, because you know, I think when you and I originally spoke, I mentioned on my website alone I have 2,000 blog posts. Like that's that's a lot of writing. Yeah. And I've been doing it for a while. So, you know, when I when I put something out there, when I write something, it's probably gonna get read. You know, I could just say, here it is, um, and it will get shared. And um some stuff is shared more than others, but um I don't have that figured out because I feel like I write something like brilliant and be like, oh my god, this is gonna change the world. No one reads it, and then I write something that's like completely like off the cuff, like me ranting on something completely oblivious, fitness related, and it's like goes hate, it goes, it's like wildfire. It's really weird. Um but um but yeah, you know, I you know, I it's definitely this day and age that it's hard to uh get heard. It's easy to be heard, but it's just hard to get heard because there's just so many other people vying for other people's attention. So, you know, you just gotta be consistent. You gotta I I often joke, not joke, but I often say like almost weekly I get an email or somebody asks me, like, oh, what do I need to do to become a better writer or get to where you at in your career? Number one, I've been in this for over 15 years, so okay, ask me that question in 15 years and you'll you'll you'll you'll probably get the answer. Um, but but also it's just you you gotta just stop emailing me or emailing whoever else you're emailing about writing and just start writing. Um it really is that easy. Like you, because I I guarantee for every person that writes me that email, like, oh, how do I how do I get better at writing or what do I need to do to write? They're also emailing 15 other people the same question, hoping to get some like Eureka moment when really the probably getting the same answer from everyone. It's like you just gotta shut up and start doing it. Like it's really that simple. It's so unsexy um and not remotely uh uh helpful to a lot of people, but as far as like it's anything profound, but it it is a little bit of a case of tough love. You just gotta shut up and do it. Um I also think it's it's important. I think Ben Bruno talks about this a lot too, is um I think you need to be good at what you do. Um, you know, you can you can often tell the difference between you know two writers. You can you could tell the difference between a uh a coach who's actually coaching um people in real life and is writing, and you you could tell a difference between uh somebody who's writing who isn't really training anyone, because you can just you look at like what they say, the programs they write, and it's just none of it makes sense. Um so you know, I think, and and Ben's stated a little bit more eloquent than me, like, but it's you you know, if you're you don't really have to make things up if you're actually coaching people and you're writing about it, you know what I mean, if that makes sense. Um I I do think it helps to actually, and I hate being cliched like this, but it helps to be in the trenches uh and and practicing what you're preaching, and um, you know, it certainly helps the writing process as far as you know, you're asked questions or like, oh, that didn't work, me this did, I could write about that, you know, stuff you read, you write about. Um, so I you know it's it's uh it's it's a it's a broad topic, but um hopefully I I threw out some some nuggets there.

Yeah, yeah, totally. I think you know, one of the big things, and uh Gary V is really hot right now, right? Um and he always talks about you know, you just gotta bury your head for a couple years. Just pick something, pick, you know, whatever it is that you want to do, whether it's podcasting, whether it's writing, whatever it is, just bury your head and do it consistently. Don't worry about your numbers, just get good at it, and eventually something will happen.

It's uh it you know, I I too have have read and listened to a lot of a lot of his work, and I agree. Like I'm like I'm like 50-50 when it comes to to Gary Vee, because he is somebody who was self-made. Like he did start from really nothing and built like this conglomerate, like brand, persona, company, and it's very, very, very impressive. Um, and he and I think even he would say that um he wouldn't wish his work ethic on other people. Um, you know, because he's he's that like in in in it, right? And that some people don't understand like how much work it takes. You know, they just hear him say, You gotta grind, you gotta grind, you gotta hustle, you gotta hustle. And they think that just because they put a hashtag next to that, like grind hustle, that that counts as hustling. Um it's just not the case. And you know, I've done a few presentations to younger fitness professionals, particularly undergrads, where they ask about how do I build a brand? What do I need to do to build a brand? Um, and I say at that stage, when you're in the early years of your career, um you don't have a brand to build, so don't worry about it. Right? The brand is the experience you're gonna gain from being in the trenches and doing the work. Um, you know, it's you know, I often get eye rolls because I'll tell a lot of young professionals, particularly straight out of school, that they should work in a commercial gym for two, three, four, five years before anything, you know, because that because it's then and only then that they're gonna gain the experience, they're gonna get so much exposure to such an eclectic group of people, different backgrounds, different goals, different personalities, they're only going to get better. Um, and I know it's it's very uh um in vogue now to bitch and whine about you know working in a commercial gym and they're taking all my money and blah blah blah blah blah blah. Um and that's just not the case. Like they have bills to pay too. It's not like they're taking you know your cut of the session and like you know, making it rain. Like they're they're paying the support staff, they're playing, they're paying the insurance, they're paying the utilities, they're paying the rent, they're paying for the equipment. You know, they're not they're not just ripping you off. Um but you know, that that's a whole nother you know rant, I suppose. But uh, you know, I yeah, when it comes to Gary B's message, like I I yeah, I'm like 50-50 on it. I I do think it's a great message. You need to, especially early in your career when you don't have other responsibilities like a wife or a kid or like life, you know, like you you should kind of bury yourself in the sand and and just work, because what else you have to do? Um but at the same time, um, you know, I I think we're at a at an age now where people are putting way too much uh credence in social media, likes and shares, and like that doesn't mean anything, right? I mean um like you know getting people results and getting good at your craft and gaining experience, like that's that's what really matters, and that that's what's gonna build your brand in the long run.

Yeah, yeah, and you know, the the social media um the people who really go all in without having the substance behind it, it's kind of a flash in the pan. I mean, we've seen that over and over again. You know, they'll they'll get some and then then they just kind of they get exposed.

Yeah. Um you know, I I often joke, especially like on like Instagram, like you can tell, and um a colleague of mine, uh Erica Sutter, she wrote a really good uh a series of blog posts, I think last year called, you know, how to tell a a fitness professional versus a fitness celebrity, um, which I would I would definitely encourage people to seek that out. But I always say the difference between the two is you know, if you if you go on somebody's Instagram feed, you know, the ratio of selfies and the me, me, me pictures versus like videos and pictures of their clients or exercise technique or mistake, you know what I mean? Like that's that to me is the difference, you know, as far as like the more authentic, uh long-lasting way of building a brand. Um, because it it it shouldn't be about you. Like I get it, yeah. Some it there is a degree of you of euness in there, don't get me wrong. Um, but as far as like what I feel is going to last, um not making it all about you um is gonna be the better uh approach.

Yeah, and it's actually easier content to make. It's it's easier to make content about your clients, right?

I mean it really is like I'd rather post a video of um a client hitting a PR or me fixing something. Like, look at this before, like what their back looks like during their steadlift. Here's here's the little thing that I implemented, and I'll look at it. Right. Um that to me is gonna be that's gonna resonate with more people than you posting a picture of you in the the the gym locker room pulling your shirt up showing your abs. Like that that um but maybe I'm old, I don't know.

Like we were born the same year, man. You're speaking my language, I get it.

Uh you know, I I I I just hope that that that's a message that will resonate with two of the younger listeners and viewers of this. Like that's I would think that would be common sense, but um Apparently it's not. Who knows? I don't I don't know. I'm old. I'm old.

So I think a question a lot of fitness professionals listening or anybody with using me, how have you with all the writing and the content creation, the following, how have you actually or how do you think it's monetized? Like how is that converted to your bottom line?

Well, I don't think uh in the beginning, I don't think you should try to monetize it. I think you should just write for the sake of writing. Um, I do think you need to write for free, um, which is either your blog or I mean, before I got paid to write for any publication, I I submitted articles for free just to get exposure. Um, so I definitely think that would uh bode to most people's best interest to do that. Um and then eventually, yeah, you might you're gonna gain a following and like uh um, you know, maybe you you're kind of um uh catering to a niche or whatever, and then yeah, then maybe you can start, you know, getting paid like per per article or anything like that. But you know, I think as far as the website um and monetizing that, like I think the more organic you make it, the better. Like, you know, affiliate income I think I think is wonderful. Um as far as like uh and what that means is like you know, say I have a bunch of friends in the industry who uh put out phenomenal products and I'll help market that or or or or um get the word out in exchange for like share of the profits, so to speak. So if I have a friend of mine that releases an ebook or a DVD or whatever, you know, and I think it's great, and I I'd like to think I I'm one of those people that is not too aggressive with that. Like I do feel like almost every every or I wouldn't say every product that I promote or or or suggest is going to make you better as a as a fitness professional. Um you know, but you know, that that affiliated income is is absolutely a way of of helping to monetize uh your website and another um additional revenue stream. Um and there's there's there's douchey and non-douche ways of of doing that. Like me personally, like I I try not to be too aggressive, like I try to um not be super aggressive with my newsletter. And you know, really my newsletter I use to do like a weekly review of my blog. Um very rarely am I using, hey, look at this out, check this out, buy this, look at this. Um, I think that turns people off. Um like I'm not a big fan of pop-up windows to sign up for newsletters. Um I don't know how you feel about that. I'm I'm not a fan.

Um and uh um I lost my train of thought, but uh so you so now let's let's look, I I consider you very much you know, you've been you've been doing this for a while, but I also consider you uh you know a very modern fitness professional, just with the but the business model that you have. Uh I mean you do on-site coaching, you have your own facility, right? But you also do a lot of online uh coaching, is that correct? Give us give us an idea of how that model works, how you balance that.

So I think um like I kind of got my foot in the in a few uh hats, and that's not even a saying. I don't even know what that is.

It is now.

You know you put your foot in a hat, but uh um so yeah, like I I do um like I'm coaching in person roughly 20 hours a week. Um is perfect for me. Like I, you know, I'm 41, you know, I don't really see myself coaching people on the floor gym floor when I'm 60 uh for 40 hours a week. At least I hope I'm not. Um but you know, so right now I'm coaching 20 hours a week in person. Um I have right now, um, as far as distance coaching clients, I have around 15 um uh distance coaching clients that that I write programs for. They pay me to write their programs, I interact with them, I update, they give me feedback, etc. And that's my own personal threshold. I found that any and when I go over that number, the the quality of my programming tends to diminish because I just don't have the the mental makeup to manage that many people at the same time. Um and then I also have I use uh exercise.com um and I do like a monthly canned programming where for people who don't want who can't afford my my my one-on-one distance coaching or me or because I'm not taking on new clients, I might say, well, you know, try out try my core online um product, which you know, if you're not if you're not like super injured or have a specific injury history that you're you're trying to train around, or you don't have a specific goal you're trying to train on, you're just looking for you know monthly, well-organized, fun programs that are gonna get you strong. Um, and you're you're you're basically you you're gonna get programming that I would write without actually walking into my gym, then do that. Like that's gonna be more cost efficient and effective, and and do that. So um, you know, so I and not to mention I I travel for speaking, I have writing, so it's cool that I don't rely on any just one specific thing. Like I could break my leg today, um, I'd probably still be able to coach in person, but it would be a little bit harder. But I can still write if that happens, I can still do this, uh, do online coaching if that happens. So um, you know, I got in on online training pretty early there too. Um, I think how that started is I had uh a client back in Syracuse, New York when I um I moved to New England. Um he's like, hey, can you I I I still want you to write my programming. Is that can that is that possible? And I was like, I don't know, is it? Um I didn't I never really thought about it. And you know, I just basically got on Excel spreadsheet, wrote workouts, sent it to him. I was like, just send me a check, um, which has now evolved into using PayPal and Stripe and all that stuff. But um yeah, and it that it started with him. Um not to mention like past clients who worked with me in person who may have moved or just couldn't do it anymore. This hey, I still like you to write my programming, and you know, and then people just reaching out through me via my website because I read something I write, but um yeah, I would it's it's nice. Like as far as like a percentage of the pie, like you know, it might be you know, 50% of my revenue was in-person coaching, and then you know the other 50% is divided amongst you know, revenue I make on my website, online coaching, writing, speaking, um, which is pretty cool because it's it's it's it just makes it so I don't have to like concentrate on on any one particular thing in order to make all my my income.

Yeah, yeah, I love it. And just before before this recording, we were talking about your next trip, right?

You're going off to you know, and I'm I'm very fortunate. Like I didn't I never would have thought that um speaking or public speaking would have been a thing that I would do. Um and I remember vividly, like I almost shit myself uh the first time I had to do it. Like I was asked when I when I moved when I first started dating my girlfriend, now wife, um, a colleague of hers asked me to, hey, would you be interested in in coming in and speaking to the incoming freshman class on nutrition? And I was like, I'm not a nutritionist, like um I've written on nutrition a little bit. Like I know my way, I know my way around, but I'm not I can't break down the Krebs cycle or anything. Like, you know, that what do you want? Um, and she said, No, we just need to like talk about like a little strategy they can use in the cafeteria and like better health, the better food choices they can be making, etc. I was like, okay, I can do that, I think. Um it was only for like 45 minutes. And I I distinctly remember uh the morning of, and actually the night of, I woke up at like one, two in the morning, like like shitting myself. I was like, oh, I can't do this, I can't do this, I can't do this. Like, because I was gonna be speaking in front of like 300 people, right? And uh my wife, who who is a psychologist, so which which helped, you know, she she did a few of her Jedi mind tricks on me and like talked me through it, and I ended up making it through. I did it, I did an okay job, and because she and you know, and I felt relieved afterwards, like, okay, I can do this, like I did it, like I didn't I sounded like like I knew what I was talking about, like no one left, like that's that's cool. Um and she knew that if I didn't do it, because I I was ready to call uh my friend and be like, listen, I'm sick, I can't make it in today, sorry, you know, and Lisa talked me out of doing that because she knew if I didn't do it, I never would have done it. Um so and it's just like a natural progression, I think. Like I, you know, started training people in person in my career, okay. And I dabbled a little bit of writing. All right, now I'm doing some online coaching. Uh starting this website. Okay, now people are asking me to come speak. Like, okay, I guess I can do that. Um, so it was it was like a natural progression for me. And um, but yeah, now I'm at a point where it's really freaking cool. Like I grew up in a very, very, very small town in central New York. My my hometown still doesn't have a traffic light. It's very tiny. And uh, you know, like cornfields and dairy farms all around me. And I've I've spoken in Sydney, Prague, Oslo, London, not to mention across the North America. And that that I it really dumbfounds me that I I'm doing that. And uh um and I'm very I'm very fortunate and lucky, but also I know I put in a lot of hard work um that I that I've gotten to the point where I can do that. So um yeah, it's pretty cool. Like, yeah, this summer we're going, my wife and I are going back over to Europe, and you know, Dean and I are are looking forward to planning stuff for 2019 as far as being asked to go speak and around the world, which yeah, it's pretty freaking cool. I can't can't complain, that's for sure.

It is really cool, and I think uh a lot of people who are listening right now are gonna be like that that's what I want. I want that.

And it's I mean some people, yeah, and and I think it's I I would wholeheartedly concur that that should be a thing, but it's not some people's bag. Like as an example, like it the the the notion like for example, I I don't like being on camera. Like I like I'm not I'm not I'm I'm okay on camera, um, but I don't like filming YouTube videos and getting on Instagram and looking at that, oh look at me, like we're doing this. Like, I can do it, but that's I I prefer writing. Like that's my main mode of uh relaying information. And I would encourage people to figure out what they think they're good at and what they want to do. Don't feel like you have to do any of it, because you don't. Like you don't have to public speak, you don't have to do YouTube videos, you don't have to write. You might you might be really good at YouTube videos, do that. You might suck at writing, don't do that, go speak. Like, who knows? I don't know. Um, but you know, certainly uh I it I there I I believe there is a natural progression. Like I don't think you you just have to build a career capital in order to be able to do that stuff in the first place. But um it's certainly, yeah, I think the the earlier you start thinking about okay, how can I evolve uh my career to kind of put my foot in those hats uh and and try and try to uh figure out other ways of incurring income and getting to help get my name out there and build a brand, I think that, yeah, I think that's a wonderful way of uh of approaching things.

Yeah, yeah, I love that. And I love what you talked about career capital. I think that's a concept that uh you know you gotta start putting, you gotta start putting it in the bank.

And you can't do that.

Yeah, yeah, exactly. Well, awesome, Tony. Where where do people find you? If they want to check you out and kind of see what you're up to, start learning, following your writing, where where do they go?

My home base is my website. So it's tonyjundalcore.com. That's the website. It's all my articles, it's speaking here and there, like everything's there. Social media, everything.

Right on, right on, man. Well, it's been a pleasure, Tony. You uh just keep keep doing you, man. You're uh well, you're doing a great job. And uh I greatly appreciate your time, and I know you and I uh will be talking soon. Hey fitness fans, don't leave yet. This is Eric Malzone, your host, and I have an extremely special offer just for you. If you go to fitnessmarketingalliance.com forward slash assessment, you can claim your complimentary digital marketing audit. Are you a modern fitness professional? Do you have some sort of online presence? Do you have a sneaking suspicion that your website is not performing optimally and therefore costing you money? Well, this is how you start to find out all the details. Just like fitness, you need to start with an honest and objective assessment. So go to fitnessmarketingalliance.com forward slash assessment, fill out the form, and we will have it to you within 72 hours. It will cover your overall site performance, ranked from zero to 100, how you rank for your chosen keywords, so that's search engine optimization, your website traffic history over the last six months, so the ebbs and flows and what worked, what didn't, your website speed, which is highly relevant for people coming to your website and then bouncing off because it's working too slow, your social media presence, competitive analysis, and much, much more. So this is just the tip of the iceberg, but this is the starting point for building your online business. So please take advantage of it. We're offering it because we feel it's deeply important to you and the industry overall, and you can claim it by going to fitnessmarketingalliance.com forward slash assessment. Do it today, do it right now. Don't hesitate. This offer won't last forever. So thank you for listening. Greatly appreciate it. If you ever need to reach me, hit me up, Eric at fitnessmarketingalliance.com, and I'll be talking to you very, very soon.