Anton Marchanka (Zing Coach CEO) on What Members Tell AI But Not Trainers

Zing Coach built a consumer AI coach to 800,000 paying users, then put it inside New York Sports Club. What members tell it that they'd never tell your trainers is the part operators need to hear.

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Your members are already using AI to write their workouts, and none of that data comes back to the gym. Eric Malzone sits down with Anton Marchanka (CEO of Zing Coach, who spent a decade running mobile businesses at IAC, including Daily Burn) on where AI belongs in the member experience. Inside: the PT co-pilot that turns member data into conversation starters, why Eric's churn jumped from 1 or 2% a month to 9% once his gym blew past Dunbar's number, and why Zing builds for members first and staff second.

WHAT YOU'LL LEARN
- Why member data going to ChatGPT and Claude is revenue your gym never sees
- How a PT co-pilot turns member data into personal training sales
- Why churn spikes once your gym outgrows Dunbar's number of 150
- What members will admit to AI that they'd never tell a trainer
- How to get trainers and staff to actually use a new AI tool

"Your clients, your trainees, they will never ever use the solution if it's bad."
(Anton Marchanka)

"The moment he canceled is already way too late."
(Anton Marchanka)

GUESTS
Anton Marchanka, CEO of Zing Coach
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Future of Fitness is the business podcast for gym owners, franchise operators, health-tech executives and wellness entrepreneurs, hosted by Eric Malzone. Subscribe for conversations with the people building the business of fitness.