The "Dear Her Project" - Leslie Trujillo

From 6 a.m. till 5 p.m., I was only female in the weight room. Um, I had another coach that told me you just can't be a female. You have to have a special niche that separates you. So that has been my advantage knowing that I have to be really good at what I do.

Hey fitness fans, welcome back to the Future of Fitness podcast and interview series. I am your host, Eric Malzone, and this is episode number 43. I talk to Leslie Trujillo. She is an associate professor at Harvard College in Southern California. She's a high-level strength and conditioning coach. She's the co-founder of Combos of Coaches.com, as well as the Dear Earth project. All of these topics are fascinating and interesting, and I'll tell you all about it in a second. Roy, do you want to make you an offer? So are you a fitness professional? Are you struggling to stay on top of the changes within the industry that are coming at an astronomical pace? But we have a solution. It's called the Modern Fitness Pro. It's a free group, it's a closed members-only group on Facebook. And you can go there and apply, and if we let you in, this is what you get. It's 2,000 fitness professionals from all over the world. And we focus primarily on the fast pace of everything from digital marketing, science and technology, business systems, you name it. There's a ton of value in there for you. Our goal is for you to achieve entrepreneurial freedom. Be seen, get heard, achieve freedom. That's our mantra. So go in there. It's called the Modern Fitness Pro, close Facebook group, members only, apply, and uh I hope to see you in there because we're we're in there quite often posting a ton of value, interviewing people, all kinds of great, great stuff. So Leslie Trujillo. There's not too many women at her level, at the university level in strength and conditioning. Now imagine this. Imagine being the only female the floor at a place like USD working with a football team. How do you get them to listen to what you have to say? It can be male-dominated. It is male-dominated, right? So she talks about her journey through, and it's fascinating, and she's very courageous and brave, and she talks about her struggles, and is also very authentic and honest. And then she talks about the Dear Herb project, which is something very special and excited that she's doing it. And I'm excited that I get to talk about it here. So without further ado, this is Leslie Trujillo, episode number 43. Hey fitness fans, welcome back. This is Eric Malesno with the Future of Fitness Podcast. And today I have Leslie Trujillo. So you do a lot of things. First and foremost, you are a mother of two, right? Let's put that ahead of everything. And uh you are also an associate professor at the LA uh Harbor College, and you are an athletic performance coach as well for numerous teams throughout the Los Angeles area. So Leslie, welcome to the show.

Thank you. Thank you for having me.

Yeah, this is gonna be fun. So we talked a lot about some some really uh cool topics before the show started, but I think uh we need to frame everything before we get to it of your experience through um being an athlete and then uh getting to to the point you're at now on both education and and training. So maybe give us some background on that.

Okay, um I'm I played multiple sports growing up, thanks to parents that supported that. So volleyball, basketball, soccer, swimming, tennis, um, I was even a cheerleader, you know. I did I did it all. And I did not have maybe necessarily coaching at a high level to um give me the tools I need to improve my game at a really high level. Um but I got a wide range of experiences. And then once I was done with high school, um my father believed in me more than I believed in myself and called the UNM from New Mexico tennis coach. It was like, my daughter wants to try out for the team, she's interested, she's great, like let's get her on your team, right? And I had no idea. Like I got the phone call back from the coach. She's like, You're interested in trying out? I'm like, Yeah. I was full of fear. I didn't believe in myself. Um, but I took the opportunity anyway, and I went forward, and that was this one of the best experiences for me because I then had great coaching, and I was surrounded by female athletes that trained at a high level, performed at a high level. My game improved like a whole other notch, like huge amounts. Um, and also that was my first time with strength and conditioning. So in high school, we had a weight room, but you didn't know how to use it. Just go in, and I think I broke my pinch of my hand doing a bench because we had an old school bench and it was connected. I didn't know. And uh maybe I did some sit-ups, but you know, that was the extent of it. Um but so we got a strength coach, and she was this little female, and she kicked our ass, and it was awesome. Oh, can I say that?

Yeah, go for it.

Okay, she she kicked our butt. Um, and we we loved and respect her for it. Um, and that's when I fell in love with strength conditioning. I lost all this weight, I got faster, I got stronger, and my game improved. And it taught me about working hard for a goal. And I had a coach that said, if you work hard and if you put in the time, then you can get better and then you can improve. Before it was always like, you're this level and you're always gonna be this level. I never had someone that said you can be great if you put in the work, and then gave me the tools to get there. But that's it for it. Um, and then I had to choose a major and I like sports, and they said, What about exercise science? I said, Okay, and that's how I chose my major. And and from there, so I moved out to California, and I got my I got to work at a gym and I didn't necessarily like it. And then from there I decided I have to go back to school. So I went to Long Beach State to get my master's in kinesiology and business aspect of it, but I also found uh GA. GA is where a graduate assistantship they'll paid for your school at Loyola Marymount, working with athletes, and I wanted that experience. I didn't necessarily want the master's, I didn't think I needed it, but I knew that I wanted the experience. So you end up going to the master's to get the experience. And uh I I trained at Loyola from there. We went to Notre Dame in Indiana, and I got to work with athletes there, and then from there I went to USC and got to work with amazing athletes there. And at each place I had amazing mentors at Chris Rounds at LMU, who's now um at Arizona, the strength coach for Arizona basketball, and won numerous championships. At Notre Dame, I had Mickey Marati, who's the strength coach with Urban Meyer now at Ohio State. He's won championships at um Florida and Ohio State. Also at Notre Dame, I had Tony Relinsky, who has been the head of basketball there for so he's won numerous women's basketball championships. And then uh at F, we had Coach Carlisle and Pete Carroll, who have won um national championships in football and now you know the Super Bowl and et cetera. Um and then I got to work with amazing coaches with basketball and soccer and golf who won championships and got to go to the tournament and compete. So that was background experience from there. Um, and then I decided that I wanted to take all that and give it to the younger generation. So high school, um, because I saw a lot of collegiate athletes coming in that already had movement patterned dysfunction, or they weren't strong enough, or they weren't fit enough. And even though they're amazing athletes, if they had the right tools earlier, it could have helped them to have a longer career or a more rewarding career. And then also I noticed how much the mindset and the mental game is important, not only with my own journey, um, but to all the athletes that I trained. So I wanted to spread the message of about championship thinking and how sports can be related to life and how everything you do is connected at a younger age. So I wanted to give it to high school students coming in. A lot of high school students don't make it to D1. And if I didn't have that experience that I had at college, I would never have known the um power with strength conditioning and the power with coaching. And so I wanted to be able to give it to a younger generation that might not be able to have that experience if they don't go D1.

Awesome. That's quite a journey, and those are some really uh big names and I'm sure great influences that that you've had along the way. And you know, I'll I'll double down on what you're saying too. I think that um, you know, from my experience, I've been an athlete the majority of my life, and I started, you know, at a young age doing competitive athletics, and I found that within sport and athletics, the the consistent exposure to being uncomfortable is is really something that you just start to get used to and and sometimes even through you know, search for now. And so I think in in like if you boil it down to kind of the core, it's it's really a lot of it is just becoming uncomfortable and just getting used to that. And uh as one of my mentors says, being comfortable with being uncomfortable and understanding what that means, and that can trickle out through through all different aspects of your life. So that's that's a great journey. And I'm I know it's all in in some ways it's only just beginning for you as well. And uh I have some questions for you because I think you're in a unique position to answer some of these questions. And you know, when you look at the the role of women now in strength and conditioning, right, especially at the collegiate level and the level that you're you're doing it at. What are some things that maybe you didn't expect um as being a female coach there? Or um you know, how is that role changing? I guess that's the big question. How is that role changing now?

Well, um, it's improved a lot. When when I got started, there's not a lot of positions for strength conditioning. Depends on the college. Like if it's big D1 that has football, you're gonna have a lot more. If it's small individual ones, there's smaller ones. So the perception that a female um can't be a strength coach has been there for a long time. In terms of they're just not that strong, they can't do that. Um and if they were ahead of strength, they're ahead of a female strength department or a group. Um, or like they have their own female athletic department, like at Tennessee, they had their own female athletic department. And the reality is a strength and conditioning coach does not get paid a lot of money unless you're the head of football. Um, and because there's a high risk, and you know, you you go with the coach and you move it, etc. And so I coming in, I did not know any of that. I just wanted to train athletes, and so I got in. But I remember my first boss told me, he's like, you're gonna have an advantage because you're female and you're Hispanic, so you're a double minority. So when it comes to getting hired, you know, it find a position, you're gonna have an advantage because, and she's like, and you're good at what you do, um, because they're always looking for the token female or one, you know, because you have uh eligibility and Title IX requirements, etc. And so I was like, well, that's good, I guess, you know. Um, but then when I as I grew and I learned, um, as it you have to you're gonna have to move a lot in the field. Um, there's a lot of uh growth possibilities, but again, you're gonna have to move a lot in the strength conditioning field. And I was okay with that too. I was young, I was single, um, I was all about just training athletes, and that's all I wanted to do. Then as I grew and I started to see the opportunities and the pay, I started to think, okay, what do I want for my life in in the long run? Um, and am I gonna fight this battle to be a female strength coach of football or of men's basketball because it's very rare, very rare. Um, and do I want to do that? And I did in a way, I did want to do that, I wanted to prove to myself because being ahead of or in a strength coach with a football team, basketball team, being a female in the weight room when there's uh just 100% males all around you, you know. I mean, from 6 a.m. till 5 p.m., I was only female in the weight room when we're training, besides the teams that I'm training, you know. So you have to be good at what you do. You have to uh refine your craft. Um, I had another coach that told me you just can't be a female in the weight room. You got to be special, you got to um know how to rehab guys, you need to know how to help them out with certain things, and and you have to have a special niche that separates you. So that has been my advantage, knowing that I have to be really good at what I do and I have to have niches that I specialize in. I have to help get people get out of pain, I have to people help people get faster, quicker, you know, more responsive. I never had an issue with the athletes per se, um, at the beginning a little bit, like I would say, you know, get down, and they'd be like, Well, you can't squat this, you get down, you know. And I I would have some people talk back. And I learned that I have to um communicate a little bit differently with some guys more than others. I also knew that there was some stereotypes from maybe a female that wasn't that was there before me that I had to um work with, and I had to learn how to communicate as a coach to to males, it's a little bit different, and I had to learn how to not back down either. I had to learn how to be strong and um demonstrate my knowledge and my strength with integrity. And I was still young when I'm doing all this, you know, so it required me to grow up really fast. And you know, growing up, I had low self-esteem. And so this had to, it was still there, it was everything I was working on. So this had to make me grow up fast and to develop my niche and develop my strength. Thank God I had great mentors that did that. Um, but then I noticed that there are a lot of females coming up. There wasn't that mentorship for or that coaching of how do you do that? And then you would see some females getting in, and instead of like celebrating them, it's more like a competition, like, oh, you got that one spot, or oh, you got that one spot. How did you get there? You know, instead of like saying, Great job, you you got that one spot. What did you do to get there? How can I learn from that? How can I grow? So it's instead of looking at it like as a competition, looking at and celebrating the strength of women and what they can do. I am now uh at at Harvard College and I am in charge of the football strength program there. Never had any issues with the coaches there, athletes there, because they know where I came from and that I've won national championships and I've had you know amazing coaches. And so the respect there is different now from when I was growing up and had to earn it, you know. And um, I had work with this other lady, we're working together, her name's Kim Jones, she's a great coach, and she's the head strength coach at El Camino Community College of baseball and football and a lot of male sports as well. And when we were researching what we do, we noticed that we were looking at all these podcasts and all these you know seminars, and it's the ratio of males to females is very uh disproportionate. And we would look at podcasts, and there'd maybe be one female on a strength podcast out of a hundred episodes, and usually she was talking about nutrition or um yoga or Pilates or something of that nature, and we're like, that's great because everyone has their own tools and it's awesome. But let's give voice to some female strength coaches because they are good at what they do as well. They provide a different depending on what there is. There's the lady at Kansas, um, she's the head strength coach there, she's been there for a while of men's basketball, and you know, there's a there's a couple, um, but what I've noticed now, and it's I was talking to uh a lady that's a police officer, and her her journey in the male-dominated field is very similar to mine, and it was very interesting. About um now, the younger generation, we don't have any pushback. If you're a female strength code, fine, cool. It's like the older generation, the old school that's like, what? That's clear. You know, I had someone introduce me one time to a football player, and he goes, You're not gonna believe this, but this is our strength. Why do you have to pre-pose it with that? You know, like believe it, baby, you know. Um, so there's still some biases and thoughts there, but I think now with social media and um with awareness and with seminars and respect, the there is a lot more notice about female strength coaches and what they can do and what females can bring to the field. So that's good.

How how um how rare is it to find someone like you who's the the head strength coach for a football team at the college level? Is that I mean, how many would you guess are across the country?

For football?

Yeah.

Less than five that I know of. I mean, I don't think any of it.

You're you're definitely um, you know, for quote unquote be a a unicorn, and uh it's interesting. I hope I hope we start to see more and more of it. You were you were talking before this recording, Leslie, about um a project you're working on. And I wanna I want to highlight it. Um the Dear Her. Can you tell us what what that is and um what what we can look forward to to seeing when that when that really gets rolling?

Yes, so um right now I work with a lot of high school female athletes. My passion is female athletes because that's where that's what I am. Um but I you know I work with a lot and and I see I see their struggle in trying to fit in and um respect and self-image and um finding good coaches and good mentors that can guide them along that way. And especially now with social media and bullying and comparisons of what you should look like, and you know, the how many likes you get is based on how much skin you're showing, really. Um, and so we want to try to give girls these tools of respect and and strength that they have. And so I have a huge network of people that I know that are extremely strong and have a huge experience, and they're not sharing that knowledge. And I I wanted to be able to connect that. So me and Kim um created something called Dear Her. And it's a project that's in the works right now. And what we're doing is we're collecting letters from women about their journey and what their uh advice would be to eighth graders, you know, going into high school, ninth graders, going to high school, what their advice would be. Um, because there's so much strength found in the struggle. And we don't want to necessarily get rid of the struggle, but we want to share that with these young girls that you're not alone. And these feelings that you've had, the fear or um comparisons, or how do you talk with your coaches, how do you talk with your parents, how do you communicate how if you have a goal and you get if you get injured, you know, how do you manage and go through life? And so we wanted to share people's strength through their own story with these younger girls. So we're creating a book, and then from that, we've done some um seminars and clinics for you know young females connecting strength, flexibility, performance aspects, but then also meditation, um, vision it, visioning um their goals, their dreams, goal setting, like what do they want, um, and then teamwork. So it's become a whole like holistic program that we've created for them, just based on again your struggles, your strength, you know?

I applaud you because you know, I think part of I've talked about this in previous episodes with people, but part of being an entrepreneur is recognize that there's a problem and then just simply assuming responsibility for it. You know, it's that it's that simple. And I see that you're taking on something that's um obviously dear to you from your experience, you know, um very very close to you, and uh not an isolated incident either, right? This is something that is spread all over the place. And uh so I I I think that's awesome. And I know you're also we talked about you're gonna be starting a podcast. Is that part of this project or is that separate?

Yes, it's part of it. Well, they're connected, right? So the podcast is gonna be on all areas of performance, you know, nutrition, health, etc. Um, but we also want to highlight stories. So these people that we are collecting letters from, we're gonna interview them and find out their struggle through their journey. And our podcast is gonna be a ratio of four to one, males to females. I mean, females to males, because we really want to um highlight the female voice because. Like I said, there we were looking at podcasts and are not there. Not to say that we're not going to have any males on the show because some of most of my mentors are males and they've been great, and that's just how it's been, how it's set up. But I also have some amazing female mentors. I have one right now, she's um a lawyer, so she's not even in the fitness field, but she's in a lawyer and she's in a male-dominated position. She's a a trial attorney, you know, in uh like dis is it dispositions?

Question. I don't know. I'll start today.

Anyway, she goes head to head, you know, dealing with multimillion dollar lawsuits, but she's so strong in her alignment with herself and her integrity, and that's what I respect about her, and that's why I chose her to be my mentor. Is how do you have that go hard, aggressive mentality attack, but then you can also be serene and gentle spirit at the same time.

That's great. I I'm I'm excited for this, uh, this project to see it. How, you know, give me give me some insight and some people who are listening. So if you look at the next few years of of your life, how how is all this coming together? Like what does the next two years look like for Leslie?

Um, so at Harbor, I'm a full-time professor. Um I teach kinesiology classes, intro to kin, etc. And I love teaching. I never thought I would. Um I got my master's in education. I didn't think I was gonna be a teacher. It just happened. And so I'm an educator at heart, and I've I love that. And so I still want to create that space because it's a lot of people coming in that are interested in kinesiology that can be like a I can be a mentor too and guide them as they go on and get their degrees, um, or not, whatever they choose to go for. But I'm also in charge of um our champs program for our student athletes, so it helps them to be better students, you know. So study hall, um, we get good speakers to come in and speak about the mindset. So that part I'm gonna continue to grow because I'm very passionate about helping student athletes. So that part's there and that's close to home. Um, and then the high school athletes that I train, um, I've trained some of them for one program I've been with for eight years now, and I really want to help develop that. So when it comes to high school training, there's a lot you can do, and I want to help to create a program that gets better strength conditioning programs into the high school because a lot of the elite high schools can pay for it and can afford it, but there's a lot of high schools that can afford it, and we're working on creating like a mentorship on how to train teams because it's one thing and be able to train a one-on-one, you know, two, three people, but to manage a group of 12 to 20 high school athletes that have maybe never stepped foot in the weight room is a whole other skill set. So we want to create a mentorship that'll teach them everything we've learned up to this point. Um, and then how do you manage a room? How do you create that? How do you coach? You know, uh you can design a program, you can look online, you know, where our world's going, everything's going online. So you can find a program and get fit, but there's a different skill set in being able to train a team. There's no way I don't see any training teams getting together and putting on a program online and you can coach the whole team. It's just not possible. There's so many um movement dysfunction and patterns and different abilities and strengths, and and it's too risky. These their spines are their joints, they're you know. So we want to create a uh mentorship program for that and then get it into local high schools where we can combine like these young, hungry strength coaches with the coaching and then get it to the high schools so they can help out that way. Um, so I see that coming on, and then our Deer Here project with Kim and I were working on this podcast because we really want to educate people on how you can make a difference in someone's life with the right coaching. And our coaching is very holistic. We're looking at the performance side of it, but we're also looking at the mindset and the vision. So if R for thing, we call it MVP coaching. So it's mindset, vision, and performance. And a lot of it, the performance is like the what, the how, like how do you do that? You know, what what drills are we gonna do? Um, you know, strength, speed, agility, conditioning, etc., right? That's all the performance stuff, and that's where we spend a lot of time learning and growing, and it's extremely important. But also vision, vision. So I'm also a Z Health trainer. I don't know if you heard of Zheeh, Zhealth.net.

I have, I have, yeah.

Totally revolutionalized uh how I think and train. They're based on the nervous system, right? And it's basically survival's first and performance second. So, how can you get rid of any threat that you have on in your life so you're not in survival zone? So then you can be in performance mode, right? And so they also talk about the vision system being on the hierarchy of your nervous system. So you got vision, then you got vestibular, and then you got proprioceptive, right? So a lot of times we spend it on the proprioceptive side. We don't spend it in the performance area, we don't spend it looking at the vision and the proprioception, and so you're going, going, going, but you still have a break on your body neurologically if you're not getting the best visual input and then vestibular norms, right? Posture is 60 to 70 percent vision and vestibular. So that is highly related to life, like everything that we do in the body is related to life, right? So we're gonna look at the vision and can we perform it, but then also when you're going in life, what vision do you have for yourself and the mindset? Who who do you see yourself as? What do you what do you being? You know, because those are connected to how you perform. And if you're not looking at the mindset and you're not looking at the vision, you're not gonna get as much as you need out of the performance side. So we're creating a curriculum to educate people on that. How do you combine the mindset and the vision with the performance? And start talking about that because you know you have sports psychologists, which is a brand new field, and a lot of people go, oh no, no, no, how do you think? But it's extremely important, and you have to recognize and understand that. And then you have um tons of gurus and self-development, right? Like, how do you develop yourself? And not a lot of people work on self-development, but if you don't have that, how is your machine going to perform? Right? So combining those and then looking at all the different areas of performance, and that's the issue with our field. We have Pilates here, yoga here, um, CrossFit here, Olympic weightlifting here, um, functional training here. And instead of looking at how are we different, looking at okay, what is working with all of them and what works well, and how we can we combine it for that person or that team to create the optimal program. And there's never gonna be an optimal program. I don't care what anyone says, there's never gonna be an optimal one because things change, times change, people change. We change daily, right? Yeah, walk in the room. I could tell right away. If some I'll have a program designed for a team, they'll walk in the room, and I'm like, we're not doing that today. I just know I could tell, you know, and and so you have to adjust to that with high school girls right now and the boys too. I do train boys' teams too, and I'm passionate about the boys' teams too, but you know, in meditative. Um we do a lot of just after they work out, I'll put on meditative music and I'll have them lie down and just do some breathing exercises and just slow down because in the high school they wake up, they go to class, they're there, and then they go to practice, and then they go to lift, and they go home, and then they're on social media, or they're, you know, they never take a break. And for me, sometimes it's like we're not gonna do anything today. We're just going to calm down your nervous system, we're gonna breathe, we're gonna relax, like put on some medication music, and just you know, sometimes that's the best thing, even though I'm like, we're gonna lift, we're gonna know, you know. You have to know what that person needs. And as then you have to know what that team needs too.

Yeah, that's unique. You know, I look back at my high school athletic experience and it was it was go, go, go. I mean, um, from 5 30 in the morning all the way to bedtime and then redo the next day. So it would have been it would have been what a cool experience to have if my coaches said, all right, all right, everybody just lie down on your back. We're gonna we're just gonna chill for a little bit.

They love it.

Yeah, I bet they love it.

They always ask me that because I call it MTR, like muscle tension, relaxation. Yeah, and they're like, Who's an MTR? Can we do it? I'm like, okay, you gotta earn it first and then you'll do it. But sometimes I'll just do it. But they'll fall asleep, they'll like because they're just so tired, you know?

Yeah. So Leslie, where you know, if people want to get involved, if people want to get involved at the Dear Per project or anything else you're doing, how how do they do that? Where do they get in touch with you?

Okay, so we have a website, it's called Combos with Coaches, Combos with Coaches. Um, that's gonna be our podcast, Combos with Coaches. Awesome. And um, you go to that website and they have you know the different tabs like the about us, um MVP coaching, which goes into like, you know, we do performance training, mentorship, um, clinics, seminars, etc. But there's a dear her tab. You click on the dear her. So if you know any females, and actually we want to later on our vision is to do a dear hymn too, and then do offshots where we have the book, the dear hers on one side, and then you flip it, and the deer hymns on the back side. Um, you know, so where you have that, and it's just a book for student athletes on managing the the journey. And so there's a dear herb tab, so you can click on the dear her tab, and then it tells you about the project, and you can sign up there. If you sign up there, we send you a sample letter of our first one that we received that's really well written, and then from there you can upload your letter onto the site, and then it gets sent to us. Um, and then from there, you can also say if you want to be a guest on our podcast. Right now we have around 60 letters, um, and we have around 40 females that said they are ready to be on the podcast. So we're collecting our tribe and our message, and so any female that you know, um send them our way, please. It's it's important that we get this message out.

Yeah, I'll go check them out right after this.

Yeah, perfect. And you know, and and I can be reached from that website. Um, my Instagram is student underscore athlete underscore coach. Um Facebook, Leslie Cordova Trujillo. So Instagram is probably the easiest one because whatever I post on Instagram I just send to Facebooks. Um it's easier, right? Um, but yeah, student underscore athlete underscore coach and then combos with coaches. Um so that's what that's what we're doing.

Excellent. Well, thank you, Leslie. I love what you're doing, and uh, I'm really excited to to watch um how this whole thing evolves and grows because I have no doubt that um your tribe will will follow and will grow. So well done. Keep up the great work, and I appreciate your time and insight. This has been really cool. Thank you. I really appreciate it. Hey fitness fans, don't leave yet. This is Eric Malzone, your host, and I have an extremely special offer just for you. If you go to fitnessmarketingalliance.com forward slash assessment, you can claim your complimentary digital marketing audit. Are you a modern fitness professional? Do you have some sort of online presence? Do you have a sneaking suspicion that your website is not performing optimally and therefore costing you money? Well, this is how you start to find out all the details, just like fitness. You need to start with an honest and objective assessment. So go to fitnessmarketingalliance.com forward slash assessment, fill out the form, and we will have it to you within 72 hours. It will cover your overall site performance, ranked from zero to 100, how you rank for your chosen keywords, so that's search engine optimization, your website traffic history over the last six months, so the ebbs and flows and what worked, what didn't, your website speed, which is highly relevant for people coming to your website and then bouncing off because it's working too slow, your social media presence, competitive analysis, and much, much more. So this is just the tip of the iceberg, but this is the starting point for building your online business. So please take advantage of it. We're offering it because we feel it's deeply important to you and the industry overall, and you can claim it by going to fitnessmarketingalliance.com forward slash assessment. Do it today, do it right now. Don't hesitate. This offer won't last forever. So thank you for listening. Greatly appreciate it. If you ever need to reach me, hit me up, Eric at fitnessmarketingalliance.com, and I'll be talking to you very, very soon.