Supercharge Your Client Relationships with Naamly - Sumit Seth

Hey everybody, welcome to the Future of Fitness, where we talk with entrepreneurs, researchers, and practitioners in fitness, wellness, and the health sciences. I'd like to give a big thanks to our sponsors, Level Five Mentors, helping entrepreneurs achieve the highest levels of freedom in time, money, relationships, health, and purpose. Also, Certified Course Creation, helping entrepreneurs create accredited online certifications that are not only lucrative but highly scalable. Go to level5mentors.com or certifiedcoursecreation.com and learn more. I am your host, Eric Malzone. And once again, welcome to the Future of Fitness. Boom, we're live. Zoomy, my friend, welcome to the Future of Fitness Podcast. How are you doing, man?

I'm doing really well. Thanks, Eric, for having me. I appreciate this.

Yeah, yeah. It's funny. I'm I'm running uh multiple podcasts now. So sometimes I forget which show I'm on. This is definitely the future of fitness, and this is definitely a perfect guess for the show because you are right in the mix of it, helping gym owners and you know fitness professionals communicate better in a time when communication is so critically important, right? And uh you do that in a very novel way. So I'm excited to highlight you here, Sammy and you and I have had so many great conversations. I just, you know, to prep the audience for not only what you do, which is extremely valuable, and it's finding more and more value in the marketplace as it evolves, but you've always struck me as just a very, very good person with your heart in the right place and someone who truly, you know, comes in entrepreneurship from a sense of helping more and making a great impact. So um win-win-win on today's podcast interview. And I think uh if we can start maybe with a little bit of your story, your background, how did you get to be the CEO and founder of the company that you're at now?

Right. Uh well, thank you for the kind word, Eric. Uh so background-wise, uh I come from a very humble background, very modest means. Parents went through hell to get us educated, and I think that went a long, long way. I worked in the hospital and healthcare space for the longest time. Uh both payers and providers, I was uh doing work for Henry Ford Hospital's United Health Group, and did my master's in hospital and healthcare administration with an internship at Georgetown University in Washington, D.C. For the longest time, I genuinely felt and believed that healthcare, mainstream health care, is truly healthcare, right? I keep seeing that word, but that's that's how it is. I mean, my wife comes from a lineage of doctors. Uh, my current partner is his wife, is a doctor. So we really just felt that's that's health, that's health care. Until several years after I realized that fitness is true health care, and what we believe to be healthcare is really disease care. And uh the interesting thing that happened over there was uh went on for a staffing firm. I was a partner at a staffing firm. You know, we were blessed. We grew the company from over 10 million to over 100 million in just under 10 years, and uh that took its toll on me from a relationship perspective, health perspective. And uh, you know, I I I was living, I was I was making money, but I was just not happy and finally decided to part ways and took a sabbatical and then found solace and fitness, found a personal trainer, and he genuinely changed my life. And fast forward now I have a business where we want to give back and we do our part to help in the greater cost of impacting more people's impacting more lives because my life was impacted.

Who was that trainer? Can we give that uh that trainer a shout out here?

Yeah, his name is Jake Freeman. He's here very much in Arizona and great guy. Yeah, I mean, he would come early morning, stay back late night, stay away from his family just to be able to spend time with me and make me get better. And yeah.

Yeah, well, great job, Jacob. You know, and it's it's interesting too because I think one of you hit on a critical thing, and I think that the fitness industry is on the front lines of improving health. And and nowadays, you know, today's recording be the 20th of May 2020. Wellness, health, it's a very common household conversation now that maybe wasn't there three, four months ago. And I'm curious too, and we can talk in a broad perspective and then we can get into the granular, but do you see the fitness industry becoming more aligned with and maybe even just becoming the wellness and health industry? I mean, what how do you see that interacting? How do you see maybe what's currently going on with COVID-19 and the pandemic and this this huge rush towards health? How how do you see the industry rising up? What do you think?

Yeah, so it's interesting. I think what COVID-19 has really done is it's just accelerated a lot of things. And a lot of these things that happen, which one doesn't anticipate when you kind of get caught off guard, is it just acts as a catalyst for what is almost an eventuality. And when I say that, I mean I think there are some trends in place, anyways, like an aging population and you know, a rise in obesity and of chronic disease. It was stuff that we know about. Like I guess fitness was always intersecting and becoming mainstream healthcare. And there were people like me who were who had our heads in the sand, didn't realize that till we got hit by it. And once we did, we we saw for what beautiful space it is. Like health is wealth mentality is very much game on, and it's been on for the longest time possible. That's why you know you have Ursa shooting for that initiative of boutique spaces just growing ear on ear. It just happened because people have realized that unless you're healthy, that doesn't make sense. Like as you live longer, the quality of life matters, and the quality of life can only be done if you have both mental health and physical health. And and uh, you know, just that's the overall concept of wellness. So COVID-19 is just making us realize that you need to have good health. And uh, as things are opening up again, I guess there's gonna be a big boom with people going back to the gyms, some changes happening with the f move to a lot of the digital space, which was inevitable anyways, with with the behaviors changing. So broadly, and I mean, not to keep on pointing up, I think the trends are pointing in the right direction. There's gonna be a merge of fitness and healthcare together, the the med fit community, if you will, medical and fitness community coming together, insurance people. Did you know just that there's a bank that pays more interest rates if you do more than 12,500 steps a day? So everyone's realizing that's where the industry is headed, across the spectrum, different industries.

Yeah, that's fascinating. I did not know that, but that is cool. That makes me really happy to hear stuff like that. It's it's such a uh, you know, I I don't want to get too much into the politics of things, but you know, the the pandemic is no joke. People are dying, people are unhealthy, but it sits on top of layers and layers of just mishandled health. And, you know, if we are a healthier community, the impact on everything from us economically to socially would be much less. I'm a cautious optimist, Sumi, that uh, you know, hopefully after this whole thing is over, that people will change, you know, at least slightly for the long term. I hope people don't go back to just the same whole way of the way they treated themselves and their health and and fitness. So, you know, maybe just a fraction of the people now will take this seriously and commit to habits that really make some some difference in the way we do healthcare. I figure even if we get like one one hundredth of the population to be slightly healthier, we've made a huge stride forward. And um, when you work with those numbers of magnitude, it it does tend to pan out that way. And uh, you know, let's let's talk about. So, how did your company, Namely, how did it start? How'd you guys come up with the concept?

So interesting. The initial version of Namily when we first put it out there, you know, like I said, I I had background in both healthcare and running a staffing firm. And so it was all about the people for me. It's at the end of the day, no matter what industry you're in, it's the people that make the biggest difference. And uh so we wanted to do something where we bring people together, we recognize people, and we celebrate people. And we looked at the broader health and wellness space back then. So we were targeting both yoga, fitness, and you know, massage at that time. And then we quickly zeroed in on just the fitness space because we realized that the attention to details matters on the broader spectrum, everyone's contributing, but this space connected a lot better with me, with my partner as well. And like I said, you know, Jake was there. We were having personal epiphanies happening, and it's like, you know what, let's let's let's contribute here, let's stay focused here. And we initially started with focusing on the trainer and then quickly morphed it to focus on the gym owner because it's also about celebrating entrepreneurism. And who's the guy who takes the max guy or gal who takes the biggest risk? It's the entrepreneur. Um they pay themselves last, they're the ones who put their names on the lease, they take out the loans, they just go out there. Why? Because they want to touch someone else's life, they want to make a difference. And that's something very, very powerful. And we were like, yeah, what better thing to do than to dedicate our lives for the next foreseeable future to just focus on celebrating those people and playing our part to help them succeed. Because if they succeed, exactly what you said, the communities get healthier. The communities get healthier, they're more happier, they're they're doing better work, and overall the standard of living goes up, and uh we're all leaving more healthier lives, and and we're leading more fulfilling lives and more holistic lives. So we wanted to play our part in that, and that's that's how Monomaly was formed uh back then.

And what is it? Uh, you know, it's funny, I just want to I I heard this quote yesterday, I think you'll light some it. I believe it's Marlo Bonnet or Bennett as CEO of Standard, and it was during another podcast interview I was listening to. And the quote is risk is the tariff paid to leave the shores of predictable misery. And I think, you know, anomalies that's really good, right? Uh the the entrepreneur is always looking to make a bigger impact, but we also want to live a life, you know, that's not of mediocrity and not of the normal standard. There's there's this urge to kind of go outside of the you know the set path and make left where everyone goes right. And uh yeah, I just thought of that quote now as you were talking because it it really hit me last time when I heard it. What is it exactly that Namli does to me? Explain what what the benefit is. Who do you who do you serve? Gym owners? Is that right?

Yeah, we serve gym owners. So we we define Namli now, I mean, with all the evolution we've had, is we're the member experience platform for small training gyms. And you know, we help training gyms engage their members, empower their staff to drive business success, whatever business success means to them. It's leading a more fulfilling life with their families so that they can now connect and and and be more present there, or is it making more money? Eventually, at the end of the day, it all leads to two things. One is freedom of time and or freedom of money. And that's what we're working towards. Um, and that's our motive and that's our drive to help gym owners succeed that way.

Yeah, and that's really critically what the fundamental two things as as a former gym owner, and you know, work with a lot of them as do you. That's a big thing, is we just want to get our time back and we want to make a little bit of extra money and be comfortable with that as well as make an impact in a way that we know and we love, and I think that's that's really important. So, you know, with NAL, let's get into the granular. So if I sign up for you, I'm a gym owner. What's the service? Like, how does it work?

So we're doing a number of things. There, there, like, like I said, the focus comes down onto those three broad value propositions. Engage members. So, why do you want to engage members? Because at the end of the day, you want to provide that amazing experience. And engagement leads to better connectivity. Better connectivity leads to members trusting you, members working out, coming in more often. So your visit frequency goes up, your referrals goes up because the more they come in, they're bound to get results, even if you're not good. And most fitness owners that I work with and and that have dedicated their lives to the industry are amazing at what they do. So if you can just get those people in more and more, right, they are bound to get results. They get results, they feel good about themselves, they tell their friends and family, and it's it's cyclical. Now it's now you just started this movement where you will get more and more people coming in through those doors. And that's the whole idea of member engagement. Second part of it is empowerment, staff empowerment. We all wish, as entrepreneurs and as business gym owners, any small business owner for that matter, that we wish we could duplicate ourselves, triplicate ourselves, quadruplicate ourselves. We just want our staff to take decisions and take actions. And staff do want to take actions. Their hearts in the right place as well. But the data is all disparate. It's spread out in so many different ways. The expectation of him being able to provide that amazing training, of him being able to do that programming on the back end, and then of him being able to connect and engage the members when they're not in the gym. I mean, that's that's a Herculean task. And to add more salt to the wound, most trainers are not even full-time trainers, they're part-timers. So it's just a lot of expectations, and that's the gap that we work very hard to bridge. We bring and we centralize information that may be sitting out in various systems that you've put over the years, be it in body, be it my zone, be it your visit history from your billing and scheduling system. We just centralize that, consolidate that, and simplify your life, simplify the gym owner's life, just put it all in one place. And now that you have that information in one place, you have contextual information about that member. And that's very powerful because what contextual information can be leveraged to have genuine, authentic connections being built with the member. And that's the goal because the more connections that you build, the deeper the relationship is, the more impact you'll be able to make and the more results they'll get. So I spoke a lot about how we're bringing information in. The other thing that we also do is we centralize communication tools. So now that you have contextual information, you got to connect with that person. How do you connect communication? And then we bring email, phone, and text all in under one roof so that you're not dealing with multiple places. And it's almost like a shared inbox. So trainers and staff members can see what the other person said versus the other person said, and you're really starting to build on team camaraderie, and you're working as one unit, all driving that relationship with the facility, not necessarily just with that individual trainer.

Yeah, that's awesome, man. And and I'm I presume you're familiar with Dunbar's number. Are you familiar with that term? So it's it's basically that, you know, kind of on average, as far as any one given human, we have about 150 relationships that we can manage effectively in our lives. And one of the things I couldn't, there's something magical about that numbers as a gym owner, you know, getting to 150 as far as membership goes, and then you know, being a boutique gym, and then being able to manage those, remember details about every person, the the name of their kids, what they do, you know, outside a gym, what their job is, what their goals are. It was okay. It was easy to manage up till 100. 100 and 150 started to get a little bit challenging. Something about that number, once you get to 150, everything after that became a total shit show. Like I just couldn't remember things. It was hard to scale. People started, you know, kind of leaving. They weren't getting the attention maybe that they thought they would get. And it became really hard. And that's where I see something like relationship management becoming so key because it does become the hardest part of scaling your gym business and eventually pulling yourself out of the operations, right? Um, so that you can, you know, get your time back and and not get into this grind. Because you know, run um running a gym, a boutique gym, uh uh it ain't it ain't easy, man. It's it's uh it's a challenging thing. And I I I agree. And I I just have you heard of that number, the the Dunbar number? Is that familiar to you?

It was not familiar to me. So I I actually just made a note. I am gonna go back and research on that, but it's funny that you say that because uh most of the gyms that we work with are in that range. They're just over a hundred for the most part, and and they're uh they were struggling, and now they're able to come back and and tell us like how it's made their lives easier.

Yeah, it's a crazy phenomenon, man. It really is.

Yeah.

Yeah, man. So where where's the business at now? Where where's that namely now? How many people are you guys serving? What if what is what's the trajectory of the business looking like?

We're doing really well. God's been very, very kind. I guess it took us the longest time because we were outsiders in. And then I, you know, there's a lot of self-delimiting beliefs that I personally went through, like, hey, I'm not from the industry, I don't know people, these are really conceptual things, will they work? And then it just takes time to start picking up, you meet the right people in your journey, and then they start seeing results. It's then you're like, you know what, I I got something there, it does work. Or sometimes you get the feedback that no, you know, this is not good. What you put down on the whiteboard doesn't work, and and you just learn from it. We've made our fair share of mistakes. What we, you know, we've also been very lucky and fortunate to get quite a bit of things right than wrong. That's the job of the entrepreneur, I guess. You just keep trying, you keep on going from one to the other. So we we serve thousands of members now. It's just the end members that we're serving there, and and we're very fortunate that gym owners have trusted us to consider us as a worthwhile partner and believed in us, and we have customers who stayed up with us from day one. Like when we were nobody and and we were just goof up and the biggest hearts. I mean, the fitness industry has opened their arms to me, and I'm so grateful about that. I've met such amazing individuals, and I continue to, and I'm amazed by what big hearts they have, and you know, they'll give the shirt off their back, and that's what makes coming to work so much fun and better. You just want to give your best because you're like you're working with the best, you know?

Very cool. You know, this isn't your first rodeo, man. You've you've built businesses, you've you've been an entrepreneur, and I'm curious on this journey of along the evolution of Namely and getting to the point where you're at, I'm sure it's it's only gonna get bigger and have more impact. What's been one of the biggest personal challenges you've had working in Namly and founding this company?

I can give you a few. Sure. So it's just that work-life balance. So it's funny, and even now under the COVID situation, I I kid you not, just a few days ago, my wife and I, we borderline argument more than a discussion. It was like we don't see you any longer. You know, you've kind of gone back to your staffing days. And I think that's true for most entrepreneurs because what happens is when you know when you work very hard for something and you see it manifest itself, it is your baby. You you pour your love, heart, sweat, tears into it, and you get a different kind of high. Just doing that. I mean, I would be lying if I said, I'm enjoying this, right? And I'm enjoying working 80, 90 hours a week, but it comes at a cost, man. I mean, there's always a price. And I think back then, when I exited my last company, the price was that I was getting so distant from my family. And there was this one incident when I was sitting at the breakfast table and my kid gave me this look where he's like, Who are you to be in our house? And that was one of the drivers to say, I need to get out of this. And I don't know if I'll ever make that kind of money, but I can't do this because it's not fair. And then my health was deteriorating. And fast forward, we found that balance when we took the sabbatical and it really reconnected with my family. Uh, I mean, I, you know, had I continued, I don't know where I would have been. But and and now I see over the last month or two, I'm I'm back to those days uh for many months now, but I was able to manage it better. But once you're working from home, the boundaries disappear. And you're just working all the time and you're enjoying it, you just forget the world around you. I can get into that flow. And then it was nice to have that reminder that hey, you can't go back. So I think that's one big challenge. And it's just not me. I I everyone faces that as an entrepreneur. You want to do well by your business, by your customers who've trusted you, and at the same time, you also need to fill your cup because how can you get from an empty cup? And that's you know, that's that's where I relate with the gym owner so well.

But yeah, and it's this uh martyrdom syndrome, right? And it's it's really relevant in the fitness industry. We feel that you know, we need to give up so much of ourselves. I mean, one of the things that my wife was grateful when I sold the gyms was that, you know, I wasn't working weekends anymore. You know, inevitably, even if I wasn't coaching or training people on Saturdays, I would always want to be there because that was our community class, and it was good just to be seen and hang out with everybody. That was the you know, the most touch points I I had. And then, you know, Sunday morning I would inevitably probably have some catch-up work, some program design to do. And before you know it, you're working seven days a week and it's assidious how fast it happens. It seems like it creeps in, but then happens over a matter of like a month. And it it is one of the biggest challenges. And assume you probably know working with Ken, you know, at level five mentors is that time management is one of the first things we address. And yet it's a very challenging thing. When we tell people, entrepreneurs, that hey, here's your goal for the week is you're gonna take a day completely free. And that means nothing work-related, nothing that even feels like work. And the uh pushback that we get from entrepreneurs, like, I can't take a whole free day. Wait, I can't check my email. I can't, you know, work on those projects. So what am I gonna do? And then what happens is they do it and they force themselves to it. And what's the next conversation we have? Oh my God, I can't believe that was the best day ever. I feel so good on Monday, I felt ready to charge. And it's so critical that we we take care of ourselves as entrepreneurs. I mean, you can work in the corporate sector, you can work, you know, for other people, you can, you know, have other things that keep you busy during the day. But really, an entrepreneur, we don't play by anybody's rules and we're playing by our own. We have to be very disciplined in that. And it's it's number one challenge, man. It's it's the biggest thing is time management and not burning out, because burnout leads to anxiety and ineffectiveness and all kinds of things. And you know, one of the things we we talk about all the time is like, you know, when those little things start to annoy you, like either your spouse or maybe traffic just seems desperately bad lately. It's probably not the traffic. It's probably not the spouse. It's probably you. And it's time for some time off.

That's very well said. If anything, I've learned the problem is always me. The problem is always me. Now let's go with that premise and then let's work backwards to say, okay, where am I goofing up now? So you you get that reminded when you're a kid by your parents. You get that reminded when you're in a partnership with your other and then when you're married. So I I I I I think we learned that.

Yeah, yeah, it's pretty funny, man. And I'm curious, you know, you've been working with Ken for a while. What have been some of the big takeaways for you working with Ken?

Oh my god. Ken, uh, he's amazing. So that's been one of the things that you mentioned after our first few conversations I had with Ken. He was like, okay, so man, this is what I want you to do. I'm like, Ken, give me some clarity because I have these 10 things I want to do. Tell me what I should be doing and why you think I should be doing this. I was thinking I was I was asking a smarter question then. So he's like, yeah, yeah, yeah. I I think the first thing you need to do is don't work this weekend. And I'm like, what? That's what are you talking about? That's never ever happened in all my life. That's not happening now. So, well, no, just do this, you know. So I I didn't the first few times I didn't, but yeah, he would just keep keep on insisting on that. And I eventually did, and that was good. But I you're spot on. I was so bloody anxious all the time. I was like, I don't know what's happening. You know, the houses are gonna get burnt down. But but they survive, and then you realize you're not doing nothing, you know. It just keeps coming back to you. Things would be okay. So that's been one. And then the recently, when we were going through this whole process of of COVID setting and things beginning to close down back in March, uh, Ken sent me a very good article which inspired me to reach out and you know, just just do things that were outside my norm. I I just kind of like to stay in my corner, just do my stuff. I am I like to put the jigsaw pieces together. That's my operational bent of mind. But I started embracing more of the uncomfortable, which has been good. Oh, and it's it's led to a lot of personal growth.

So yeah, it's it's pretty funny as as entrepreneurs, we always look to the obvious things. Like, well, you know, I just need a better marketing strategy, I need more sales, I need more. I need more and more and more, right? More of different things. And then what happens is if you take these steps back and you plan them ahead of time and you make them non-negotiable, it gives you an opportunity to take big steps back and see things with a lot more clarity and actually make more effective moves that don't take up as much of your time. And I think that's also the realization is that, you know, A, you get clarity, B, when you put a constraint on your time, you do the most important things, or you figure out ways to do things more efficiently and effectively. And what I what I mean by that is like I play a game with myself. I call it a I got a plane to catch, right? So at two in the afternoon or three in the afternoon, because I'll start working around seven. Like, I got a plane to catch at three. You know, I pretend that I literally have to get out of here and have to get on a plane. And what do you end up doing? You just don't waste time. You just get the things done, then you look at your to-do list, you're like, okay, what are the most important things that'll push my rocks forward today? And you get them done. And I think that's a critical exercise. And one of the ones I had in a recent episode with Mark Fisher of Mark Fisher Fitness and Business for Unicorns was he talked about he's a master at time management and talking about setting up a game that you can win every day. And I urge people to go back and listen to that one as well because it was it was really excellent. And I pulled some things out of it. I thought my time management was good, but man, that guy is an expert at it.

Yeah, yeah. No, Mark's Mark's a really good guy for sure. There's something that I picked up, I like that playing game. I'm gonna think about it. One of the things that worked really well for me is I used to be a night owl. I would work till two, three, four in the morning and then go to bed. And then part of it is also because, you know, I'm I'm Indian by descent, and we have a lot of from a very early stage, uh, you know, I've been working in I IT outsourcing deals, and then I had my staffing company where we did a lot of work leveraging India. And what that meant is we would work late nights or early mornings because that's when India is live and kicking because of the time zone difference. But the last uh six to nine months, I see a big shift that I've made is by following this person by the name of uh Craig Ballantyne, who's a big advocate for just getting up early. So now I get up at 3:45 in the morning when I used to go to bed early back in the days, and I get so much done from 4 a.m. till 8 a.m. It's crazy. Like 8 a.m. we have our huddle meeting, but by 4 to 8, I'm like, I'm done. I just know, even if I don't do anything more, I know exactly the progress I've made. So that's been one of the biggest game changes for me for sure.

Yeah. So then you you wake up, you start working at four. What time do you finish your day?

I'm finishing my days nowadays at when the COVID thing is it's gone berserk, 10, 30, 11 night, and I don't sleep well. I sleep, I get up at least three times during the night.

So Okay. All right. Yeah, we're gonna work on this, you mate. We'll we'll take this off air. Yeah. Uh so as you're growing, right? It sounds like I'm going to probably, you know, I'm just gonna ask you so I don't make any generalizations, but what what's the biggest challenge in your business right now with you guys or seeing growth, a lot of interest in what you're doing? Your solutions are timely and topical. What's the biggest challenge that you're facing right now in the business?

Again, a few. I I know you asked me the biggest, and I think I need to do a better job in just honing in. External one is internal, right? Uh so from an external perspective, it is about wanting to be able to help as many more gym owners as we can. We know our product solution services work, and we know we can make such a huge impact in their lives. So the idea is how do we go out and connect and interact and outreach more and bring in more awareness about there is a better way. There is no need for you to struggle and and and not adapt and adopt new technologies and new means. It doesn't matter, it doesn't need to be me. It's just just do something, just do the right thing and and get your life back, is one broader side. Just spread that awareness, and that's why I'm doing a lot of these now, which is so much out of my comfort zone. And then the two is as we continue to grow, we're now facing our own scalability challenges and our own processes and stuff that we continue to change and morph and evolve because now we're getting different personas in, and they all have nuanced needs that we've not thought through or corner use cases that we need a lot more time to discover. So it's like, how do you balance that, right? Because they're powerful insights, but how do you effectively turn around and say, you know what, that just impacts you, gym owner A, but doesn't impact the vast majority. How do you manage that thing? Those are both things. Like, how do you continue to scale internally and how do you continue to share and and spread the word about there are better ways of doing things?

Yeah, man. Well, you're doing the right thing by getting on podcasts, that's for sure. And hopefully, you know, as as other uh podcasters listen to this and and you know, get you on the show. I think it's a great move. So he has lots of value, lots of value that he adds. And, you know, absolutely what you've done in Amelie is is critically important, like I said, but I think it's worth repeating how topical it is that relationships and communication with your clients are so important right now because the number one, I think, mistake I've seen gym owners do is retreat and not communicate, maybe because they don't know what to say, but that doesn't matter. You just got to keep communication open and just making sure the clients know that you are there for them and that you understand them, that you are aware of their needs and their concerns and their fears. And communication is is number one. And I we gotta fall back on better communication and understanding. And I think that's you know, any tools, and especially one that's as powerful as Namli is really critical right now. So great job finding yourself in a great spot, I guess.

Well, thank you. Thank you for pushing me to get out here too. I mean, I think that's where I'm very blessed to have the right people in my circle uh who challenge me and who help me to become better. And and that's the whole quest, right? That's the ultimate quest to be a better version of yourself. And and that's why I I I love what I do. I mean, you know, because I am now partnering with people who do that for a living. They always make you uh a 1% better than before, right? Or I I love that, yeah. So thanks.

So yeah, man, you got it. So you also have an offer for us, I think, you know, for any gym owners or even just you know fitness professionals, I guess, in general. Tell tell us about the offer that you have for the audience.

Yeah, so I I was thinking about this when you asked me, like, hey, what what what what are you gonna do? And and I was thinking, hey, you know what? Most companies, what do they do? How how do we stand out? How do we really put our money where our mouth is, so as to speak? So this this is what I'm this is what we're gonna do. We've well let's use FOF 2020 as the code, and anyone who signs up will not only give a month of free uh, which most companies do, that's fine. Try us out. But more importantly, if you don't like it, if you think that's does not help you make a bigger impact, if you know we will we will donate $100 to a charity of your choice on your behalf. So you know, I mean, we want to make a difference in your lives because we know if we can make a difference in your lives, you're gonna make a difference to those 150 people that you connect with on an average. And it's just you know, the chips will fall. So that's that's the offer, man. I mean, hopefully that gets people to take action and say, hey, I can get my life back and I can make a bigger impact.

Yeah, man. Awesome. Well, Sumi, where do people find you? People want to get a hold of you. Where's a good place for them to go?

Yeah, so if they want to get a hold of me personally, it's summit sumit at nomaly.com, and a a ml.com. If they want to sign up for the offer, like we said, it's nomaly.com. And then, you know, there's there's a try now page there. Just go in there, just just use this code, and then we'll know it on the back end that it came because of this podcast, and we'll make a note. But there it is, it's a caveat. I do want them to use it. It shouldn't be like, let's just sign up. You know, the the the only fine print would be you have to use it, you've got to commit to using it.

Yeah, I think that's fair enough for sure. So we'll put that all in the show notes, Sumi. And yeah, man, thanks again for coming on. I I always thoroughly enjoy our conversations. And, you know, you uh like I say, you come from such a good place. It's hard to believe that people don't won't want to work with you after hearing this. So great job. Keep it up, ladies and gentlemen. To meet you tough. Hey, it's your host, Eric Malzone. Thank you so much for listening to another episode of the Future of Fitness. If you enjoyed it, please do me a huge favor by going to the website and signing up for our newsletter. The website is futurofitness.do. Again, that's futurofitness.co. We've got some big, big announcements coming down the pipe, and we want you to make sure that you are on top of it. Thank you again. Signing off