Habit Based Nutrition - Josh Hillis

We should let people feel their feelings and we should stop forcing people to be optimistic and we should stop forcing people to put on a smiley face. When things suck, they should be allowed to be like, oh, that sucks. Because then they can learn to like, oh, you know what? I can have it suck and I can not put on a smiley face, and I can still do the things that are in line with my values. The research would indicate that that would be more effective than trying to pretend like everything was wonderful every minute of every day.

Hey Fitness fans, welcome back to the Future of Fitness Podcast and Interview Series. This is your host, Eric Malzone. This is episode number 58, and I'm already smiling. I haven't even said his name. His name is Josh Hillis. And the reason I'm smiling is because uh he's a really funny dude, and I really enjoyed this interview. I just went back to listened to it again. And uh not only is he funny, entertaining, and just extremely likable, but he brings the value. He brings it in this interview. He uh really shares a lot of insights into the world nutrition. So who is Josh? That's probably what you're asking. Uh he is the chief people officer for one by one nutrition. Uh he's also the author of Fat Loss Happens on Mondays, which was co-authored by Dan John. And the first time I'm I came across Josh was at a summit, uh, it's a Strength Matter Summit, I believe about four or five years ago. And when I started listening to him talk and his approach to nutrition and the way he treats people and his clients, uh completely shifted my paradigm when it came to um how I incorporate nutrition into my fitness practice, whether it be individual, group, or whatnot. So um before I get on to a little bit more about Josh, uh I have a very, very simple call to action for you guys today. And this is it. Take 30 seconds. If you have 30 seconds, please do it. If you like the show, if you like what we're doing, if you like the guests, if you like the interviews, uh go to iTunes and please give us a favorable review. That'd be amazing. And when you're done, go to YouTube, go to our YouTube channel, uh Future of Fitness under the Fitness Marketing Alliance, and subscribe. That's it. It'll take 30 seconds, it doesn't cost you a dime. I would really appreciate it. So a little bit more about Josh. Uh Josh is number one, he's done the work. He's done the work in the trenches, um, you know, 10, 15 years in the industry of working with clients, uh, sorting it out by failure after failure to success. So it's that great story of like, hey, it takes time to get this good at something, right? And I love this quote. This is a paraphrase on a paraphrase from this interview, but it's it's worth talking about. So our clients only are only worse than us are probably one thing. And that's the thing that takes us to everything else, that's probably better. And if you keep that mindset when you're talking to people, you know, as fitness experts and fitness professionals, we tend to come from this uh this stance of authority. Like, this is what you need to do, this is what you need. Now just do it, comply, right? Josh takes a completely different approach because he studied the psychology of it and he's gone through the clinicals and he knows how people react to this type of nutrition consulting. And you know what? He gets results. That's all you need to know. He gets a ton of results. His clients are really happy, and uh, you know, this is a tough, tough place to be within the fitness industry, is in nutrition, especially people dealing with emotional eating and who have a lot of weight to lose. It's uh it's tricky, and you're always dealing with people, and we seem to forget that at times. So without further ado, I hope you enjoy this as much as I did. It was awesome. And uh it's number 58 with Josh Hillis. Everybody, welcome back to the future of fitness. This is Eric Malzone, and today I am with Josh Hillis. Josh Hill. Hey, what's up? How's it going? Um I'm uh I'm excited because I've I've uh had the pleasure of of watching you speak and present, and a lot of the points that you make in the world of nutrition and and your different outlook on things has resonated with me over time. So maybe give our audience uh some of your background as to who you are and who you work with and what you do within the industry.

My name is Josh Ellis. I work with one by one nutrition, um, who is uh Roland Fisher and Georgie Fear, you may know, as the author of Lean Habits, as is one of my um business partners. And we've got three amazing coaches, Kara Mary Claire and Sarah. Um I also wrote a book called Fat Lost Happens on Monday with Dan John, who um is kind of like my mentor, like to get to have him as a co-author was pretty cool. Yeah. Um and I started as a trainer in 2004 and um really thought I was gonna do like sports coaching and work with Jiu Jitsu fighters, and and I ended up slowly realizing that uh where I where I fit the best and where I had the most clients and where I made the biggest difference was in weight loss. And um so weight loss kind of took me from like a like a workout focus to like a diet focus, from a diet focus to like a nutrition habits focus, um, which now is taking me towards our our company. One of one of the cool things about working with Georgie is all of a sudden I get exposed to like our our average client now is dealing mostly with like I shouldn't say mostly, we have a lot of clients that are dealing with emotional eating and stress eating. And so right now it isn't it isn't just weight loss, food habits, and food skills. It's like weight loss, food habits, and food skills for people that are emotionally eating. And that's and that's how I ended up here now. Um, which it's it's always funny to think back because it like not was like you know, like I like I didn't set out you know in 2004 thinking like, oh yeah, that's what I'll be doing.

I work with emotional eaters, yeah. Yeah well at the time I was like kettlebell swings. Yeah, everyone wants to do kettlebell swings, right? That's uh I think that's what everybody starts out with. Everyone, I I mean most people, most fitness pros I know think like they're gonna work with athletes or celebrities and things like that. Yeah, kind of ping pong into uh into a niche. Uh I I think what you do um is one of the most challenging types of coaching, to be honest. I really do. I think uh it's it's it's I mean you gotta get you gotta be willing to get in the weeds, right? And really affect someone's life and so much of a psychology. And you know, tell uh tell our audience how how you're different, like how your your methods are different, how they've kind of derived them.

Okay, so um so so the the the thing that's kind of hilarious is I like like I was taught to coach a certain way, and I was taught to coach this way in there's a personal growth program I used to coach, and there I used to coach door-to-door salespeople, and I had some really lucky, like some phenomenally lucky mentors early on that taught me to coach in this like extraordinarily client-centered way, and this this way of like guiding instead of directing. And um probably I guess like four or five years ago now, I I ran into um Steven Ledbetter, Coach Steve, um, who was a friend of Dan John's, and I think Dan actually sent my book to him and was like, does this like is this good? Is this good? Oh, because Stevo's got a background in in um uh masters of sports psych and and um motivation is is his jam. And um and he called me up and he's like, hey, these things you're doing. He's like, he's like, this thing, these things you're doing are motivational interviewing, and like these things you're doing are self-determination theory. And you're like supporting people's basic psychological needs. That's like autonomy, and that's like competence support, and that's belonging support. And I was like, you can study this stuff. There's there's books on this. This is amazing. And um, and so uh that kind of like jumped me forward a lot in terms of getting getting better at coaching food and like figuring out how to get in the weeds with people because it is messy. And as long as I had that like framework to be like, okay, autonomy support, I'm trying to give people some choice about what they're doing, and I'm also trying to figure out, I'm I'm trying to give them the space and the freedom to explore what matters to them, like what their values are. And then like confidence support, I'm trying to I'm trying to let them know that they're getting better at these skills that they're actually really bad at, right? Like they're hiring me because they're really bad at them, but I I want to give them experience of progress, right? I need to let them know in concrete ways that they're making actual progress. And then belonging is is just letting them know that like they're normal, like they're normal to have these problems, right? And so that's all from self-disformation theory, and that's all kind of like in these big, deep, messy conversations. As long as I have those three things as like uh as like what I'm heading towards, like one of those at any given time, then people sort out a lot of the food stuff for themselves. I mean, also also I give them a menu of foods, food habits to work from. They're not like pulling stuff out of thin air. But um, but that's that's what gives us the that's the framework to go into those messy conversations.

Yeah. Yeah, it was uh it dawned on me when I when I sat through your presentations, uh, you know, like wow, he's he's actually giving people options and not just asking what to do, and then having them make decisions that they're engaged with and that way, you know, it was just such a it was so refreshing. I was like, oh wow, and it was really applicable that I could something I could utilize the next day.

Yeah. And so if anyone's listening to this and they're like, what does that look like in real life? Um, the three-step coaching session works like this. How'd last week go? And they're like, oh, it went like this, or this was terrible, or this was good, whatever. And um, I'm like, okay, so and then like what like what insights do you have, or what did you notice? And like we're basically just getting them to reflect. So, how did last week go? Then um uh I like to give people like two, three, four food skill options. I'm like, okay, based on what you said, um, you know, here's here's some options for what we could work on next week. And and it could be just working on the same skill again, right? But um, but then that's where you give those people those options, and then they get to pick. And if they if they're having trouble picking, you get to have like an actual conversation about like why they might pick one or the other, which is like super educational and also empowering for them. And then you get to pick how much. And you know, because the the assumption is always that you're gonna practice every skill, every day, every meal, whatever, and you get to have a conversation about like what would be moving forward? Would it be practicing three times a week? Would it be practicing, you know? And I always come back to like I tell people, I'm like, look, you can like you can you can you can practice kettlebell swings three times a week and get better. Like as long as you're getting in reps, you can get better. It doesn't have to be, you don't have to do kettlebell swings three times a day, seven days a week to get better, you know? And they're like, oh wait, so I can practice this something else, and I can still do that.

Yeah, that's amazing. So I I if I'm listening to you right now, I'm wondering, well, how do you how do you actually structure your your business? Um, I know you have a couple different revenue streams, but yeah, how has that evolved? How have you structured it and and what does it look like now?

So um how how it evolved? I started off as a gym, I started off as uh as a gym trainer, and then um I went and did uh an internship at Results Fitness with Alan Cosgrove, and I was like, I'm doing an internship for free. How do I how do I make how do I how do I eat while I'm doing this internship? This was after like 10 years being a trainer. And I was like, I'm gonna start an online coaching business. And so I started doing online coaching while I was doing that internship. Um and that that went really well. Um surprisingly, like to just like pull that out of oh, a a little um a little uh background. I'd I've been writing on my blog for a decade previous.

Okay.

So I'd I've built an email list of probably a lot of I like a lot of readers at that point. And so for me to just say, like, I'm gonna do a online coaching program, it wasn't like no one had ever heard of me before. I literally like my first clients were like, Oh yeah, I started reading your stuff seven years ago, right? So it was there was trust. Yeah. Um and and so that helped. And then um, and then like I got the book deal, wrote the book, moved back to Colorado, bought a business, uh an in-person training business from one of my old clients, which is hilarious. Um, and I was trying to do everything in the gym, ended up uh dabbling with some online coaching again based on the way that we all thought that was supposed to work at the time, which was um we talked about before, was a little bit like it was like super rigid, like do this skill and then do this skill and then do this skill. Or we were calling it habits at the time. Do this habit and then that habit. And it kind of worked a little bit, but not like we wanted. So I was still making most of my revenue from um uh uh my in-person gym for my gym. Oh, another thing to to put in there, you're asking about revenue streams, um, book royalties, obviously. Um, but I've always had I've always had um revenue from, I mean, like my first ebook came out in 2005. Okay. And that was probably 20% of my income for like four years, and then I had another one that bombed completely, and then another one that did well. And it's like like I've I've always sold um writing in in one way or another. Um, and then uh right after Fat Last Happens on Monday came out, Lean Habits came out with Georgie. We both ended up speaking at the same conference after like 10 minutes of hanging out. We're like, we're best friends ever. And after we both spoke at that conference, literally, we're hanging out, we've known each other for like less than a day. People came up to us and were like, hey, do you guys have a mentorship for trainers? And we're like, I don't know, I mean, we're like, you're pretty cool. Like, this is kind of rad. Should we try that and see what happens? And we did, which which, like, for as many things as I've done in my life that have completely crashed and burned and failed. I've like, like, I've had I've had three businesses where I lost way more than everything I had. I've had so many, I've had ebooks that crash and burn to have this thing where a bunch of people just like showed up and were like, hey, could you guys like create this create this revenue stream? Um, could you guys create a mentorship? And we did, and and people loved it. And um uh and it's kind of always in the background, but that and that that turned into us like, hey, what if we did everything together and what if we combine our businesses? And now I'm backing out of the gym. Um their business was all phone coaching. Um I've moved into phone coaching, which I totally love. Um and so we do now we do mostly phone coaching. I still have some gym clients, I still rent space at this like dungeon underground gym. And I still have some, I so I still have like 10-ish um gym clients, and we've got our phone coaching clients, and but like a lot of my time is writing stuff for our group coaching um that is now starting to finally work after many years of uh failing.

I love uh you know one of the things that I that is uh is unique about you, and I think maybe why it makes you really good at at the particular field that you've you've gone into, which is the nutrition coaching, especially promotional leaders, is that you just seem so darn approachable and just like non-judgmental and you know know and things like that. That is that something you foster over time, or is that just is that just naturally who you are?

Um it's something that I probably always wanted to be part of who I was, but I had to get that that's a funny question because a lot of it was me getting out of my own way. You know, like if you'd met me, you know, more than more than a decade ago, I would have spent most of my time trying to be funny and make you like me and look impressive and like all these things that would actually get in the way of like actually like connecting with people and being approachable and being safe to be with and like that, right? Yeah, yeah. So um I I took a couple really, really, really intense courses where um like where I basically got like counseling skills, like where I was coaching people on the phone with someone listening, being like, like, then get off the phone and be like, why did you say that? Like, why did you say that? Why weren't you listening? Yeah. You know? And then like, or like, why did you say that? Like, do you get that that could be kind of judgmental? Oh, that would. Like, you just made someone feel bad. Um, so it feels very natural to me now, after, but I mean, like, I probably like really intensely spent five years working on on that. And I and I've had and I've had some like really good, you know, like when I did the result the the internship or results fitness, it was really simple, like I was on the floor, and they'd be like, Why did you say that? Why did you do that? Why did you, you know, and like and like having someone look over my shoulder and you know, and um uh Mike Wunsch put it really, really, really well. He's like, um he's like, our clients are only worse than us at one thing, and they're probably better than us at everything else. You know?

And and I was like because that is that is magical.

It was it was something to the effect of our clients are probably only worse than us at one thing, and they're probably better than us at everything else. It's like they've got great businesses, they've got great families, they've got great career, they're pillars of their community. I mean, like, you know, and um and it and it is one of those things where like I like I try and remember, it's it's not hard for me to relate to being bad at things because I've failed. I've I've had I've had so many disasters in my life. Um, it isn't hard for me to be like, oh, I get what it's like to like not know what to do. I get no I get what it's like to have something seem really mysterious, you know, um, or to have like way too much information and be really confused. Like I like I I get all of that. And the fact that that's not that for me for fitness, you know, for food coaching is like, you know, and and also I try and bring them back to stuff that was hard for them that they learned, you know. I'm like, I'm like, hey, do you have kids? Are they learning to play an instrument for the first time? Yeah, what's that like? You know, like um, so so anyway, I'm always trying to look at things that are hard, things that were hard for me or things that I failed at. I'm trying to look at things that were hard for them in the past and how they approach that. And mostly our clients don't come in approaching food the way they've approached anything else in their life that they've ever been bad at. And um and like if I really want to come on a rant, like like I feel like most of the fitness industry has this like super moral superiority over like nutrition and fitness, where I'm like, there's a lot of there's a lot of things in life, you know, and clients are probably good at some.

Yeah, yeah. Well, I always notice, you know, too, and I'm uh I don't train people anymore. Yeah, but whenever uh you know, I'd be in a social interaction or something like that, people like you drinking a beer? Like, yeah, I have a lot of problems. I have not fixed, you know, I just have to put them on the floor. Right. Yeah, so you said it really resonates. And I think it's uh it's something that probably if people hear it as a fitness professional should give them some ease, especially here, someone you know, who out from the outside, right? You have you have a book, you have a blog, you have multiple revenue streams. To hear you talk about how many failures you you've had along the way, yeah, is actually deeply comforting in some way. I mean well, yeah.

Oh man, like let's let's all be let's all be human. Let's all let's all realize that we're all humans and mess up a bunch. And um and it it you know it's it's funny, like like one of the easiest ways to look at that is like for most trainers, business is like like businesses to trainers what like nutrition is to clients, you know, like like a lot of trainers really struggle with like how do I make all this stuff work? And it's mysterious, and here's all this computer information, and I'm too busy, and I'm right. Yeah. I I think it should be easier for people to like be like, hey, look.

Yeah. I mean, how long how long have you been in the industry? Uh 2004. 2004. So yeah. But wow.

But like, but like also I I coach door-to-door salespeople for like four years before that. Right. And like I'm not um, you know, I even when I was new, I wasn't new to coaching.

Yeah. So uh we before we're recording, we we talked about a couple things that uh you think that that the fitness industry could do better at or could feel like.

Yeah.

Uh give us give us some insight, give us some nuggets on that.

Okay. So the um the the the biggest one comes from a self deformation theory perspective, and and um, and that's that we should support people's basic psychological needs for autonomy, which autonomy Could be looked at as choice or direction, or it could be looked at as as meaning, as like what matters to you, what's valuable to you. And um uh competence, which we actually do a pretty good job of on in the gym. We don't necessarily always do a really good job of that on on food. And then belonging, which is which is mostly normalizing. Um, and and normalizing what what that means is when people come to us with struggles, we let them know that those struggles are normal. Most most of our clients, especially when it comes to food, they really have this perspective like they're the only ones that are they're like broken or struggling with that, or like they should be able to get over willpower, whatever. So um so really like like those three things are the conditions that allow people to motivate themselves. And so from from a practical standpoint, autonomy is giving people choice, like, hey, here's here's three food skills that I think would would make a difference. You know, which one do you think would make a difference? How much do you want to practice that this week? Um but also you know, listening for like like that, like there's really practical ways to do like values exercises like here's a list of values, circle three that matter to you, right? Right, right. Um, but there's also just like listening for um, oh, your kids really matter to you, and oh, your career matters to you, and oh, this friend matters to you. Like, like I'm always listening for that, and I always bring that back. I mean, okay, literally, I had a client two days ago that uh her sister um like tripped and fell and like like broke her hand, and she took her sister to the emergency room instead of coming to training. She's like, Oh, I'm so sorry I didn't come to training. And I'm like, I'm like, this is what's wrong with the industry. I'm like, if you if you came to training instead of taking care of your sister who fell over and broke her hand, then that would be weird, right? And that that's like kind of an extreme example, but that shows up all the time. And I want to be like, no, you know what? That that that charity that you volunteered for that like gives you your life, that's okay for that to be a bigger priority than your fitness sometimes. And maybe we want to be finding the balance between those two. So that's that's like I'm always listening for like what really matters to them, and that's the autonomy piece. The the competence piece, really, they really are bad at these things when they come in, but we want to give them a we can't give them the experience of being masters at it because they're not. But we really do want to give them the experience of making progress, and what that comes down to is specific positive feedback. Non-specific feedback is the worst thing ever. I mean, it's not the worst, like good job is fine, but like if I give them specific feedback, like, hey, you did this four times last week and you did this six times this week, that's cool. Or, hey, you know what in the past you really got thrown when your boss yelled at you and this time you didn't. That like that that specificity makes it real. Like, oh, I really am making progress. Yeah. And so that's the competent support. And then the last one, the belonging, the normalizing is probably the biggest place that I see trainers screw up. Trainers act like they're have so much more willpower. So, like, like I've seen trainers. I used I used to work at a big box gym and I'd I'd watch their trainers coach food. And some of them would like client would come and be like, oh man, I was so tired after work last night, I just got Taco Bell. And trainer would like make a face, like like you know, um, if you can normalize that and be like, oh, you know what? Like everyone gets tired sometimes and wants like a faster, easier solution. That's not just you. Right. You know, yeah. But like from there, you can actually make changes from like, what did you do? Like, there's there's no, you know, so that's um that's the the base level of things that I would like to see show up in our industry. The other thing is is maybe like a slightly bigger topic, but um that we should let people feel their feelings and we should stop forcing people to be optimistic, and we should stop forcing people to put on a smiley face. We should let them when things suck, they should be allowed to be like, oh, that sucks. Because then they can learn to like, oh, you know what, I can have it suck and I can not put on a smiley face, and I can still do the things that are in line with my values. And that's the research would indicate that that would be more effective than trying to pretend like everything was wonderful every minute of every day.

That's powerful, man. It really is. I mean, it's so true. Uh and it's it's I mean, from being a trainer too, I you always feel um every time you get out on the floor, every time you start working with a client, that you have to be the most optimistic person in the world. And you're like, you know, some of the best things I have like, you know what? I'm I'm some shitty stuff happened, and I'm just I'm human and here, we're gonna do it anyway, but I just want to let you know. And I think that's I think it's both ways. I I think because people sense it when you're you know, if you're faking it all the time, totally appreciate the effort, but it's the there's something to be said for that too. Yeah, for like for like you being being a human. Yeah. Like just vote for everyone, just being human, right?

Let's just try and more honest and more authentic and uh Yeah, which which I mean like like like when I say be a human, it sounds it sounds like so trite, right? But but the reality is we really do have this sort of like persistent conversation in our industry that that everyone has to be superhuman.

Yeah, yeah. Um so so just what's what's what's up with you now? What are you doing now? What do you I know you've got a lot of things going on, but where do you kind of where do you see yourself evolving in the next few years?

Ooh, oh man, that's a great question. So uh so one of the coolest things for me in the world um is getting to work with with one by one nutrition and getting to have like like I lone wolfed it for so long. Um although I like so I had kind of like this um this like light bulb experience when I when I did my book, right? So doing the book was on target publications, Dan John helped me sort out what content to do and like what to throw away. Larie edited it, had me had me like rewrite it like five times. And there were people that did like the people that did the layout and did the, you know, and like and like all that costs, you know, percentages and monies and things and things like that. And it ended up with a better product. And I I really realized, I mean, I ended up working with with George and Roland really through no intelligence of my own. It was like such dumb luck that that we happened to come together in that way. But I did have this thing in the back of my head, like, hey, wait, working with other people is like I can do so much better work with help.

Yeah.

And having like business partners and having coaches that work for us, and now we're hiring consultants. And I keep seeing like that the bigger the team is, the the better we do. And um so where where I want to go is I um um want to spend more time um managing how those teams come together and making sure we have the right people in the right roles, and um and like seeing when people are doing things because they feel like they're supposed to. And like like there's always like crap that no one that like isn't like the funnest part of the job, but just realizing that like, hey, there's some things that different people are good at that um that they can bring more to, and maybe other people can short those things, and like there's stuff that maybe none of us have time to learn, that I just want to like hire someone to can consult. And all these things are like are are are in a way like kind of like big luxuries, um, but they're all supported by the fact that that we we do have a good phone coaching business and we're we're good at that. We've got clients and that brings in revenue. But um, but where I where I want to go is I want to go towards like more towards um I I was this I was self-employed for so long. Like I was I was all by myself. I want to go more towards being a business owner, more towards like I'm in reality, I'm learning how to delegate. I'm learning how to say, like, hey, this project is is you, you got it, and I actually don't even want to hear about it. Right? Like, like you're really smart, and I trust you. Yeah, and if you need help, then maybe I can help, or maybe this other consultant that we have that's like helping us with our content strategy, yeah. Maybe it's her, not even me. And maybe you guys have a call, and I'll just see all you know, you know what I mean? Um, and that's all really new to me, and that's um, and I and I think I'm getting better, and I'm talking to a lot of other friends that are um business owners or or even people that are corporate managers to get better at that. And to me, that's really exciting.

Yeah.

Um, and so I I again I feel like I feel like we're doing better work with better teams and hiring experts. Um that's where that's where my main business is going. And then um with school, uh, I'm structuring most of so I went back to school for psychology for anyone that doesn't know, and I'm going part-time. And um the funny thing about going back at 40 is that like I'm making friends with all my professors, and like I'm I'm getting some like unique opportunities, and and people are like, you know, you can work it like this, and you could work it like that. And I'm setting up a lot of my classes to do research reviews around like contextual behavioral science for um for weight loss. And so it's directly informing like our program development, and it's directly informing probably a couple books that are gonna come out. And um and that's that's what my next five years looks like. I'm I'm I'm still gonna be in school in five years getting my bachelor's. But um uh but what's cool is um all along the way it's becoming very useful. And my my professors are real my professors are so stoked to have someone that's such a nerd. Um like my staff professor is like, what data are you collecting on your clients? And like she's gonna help us actually like survey our clients and get data and put that together in meaningful ways that isn't um that isn't skewed, that isn't biased, that is, you know, and um and I've got uh I had a positive psychology teacher that that um did research with one of my um like like uh um Kelly Wilson is is like one of my favorite acceptance commitment therapy researchers, and and so like getting to like nerd out with them and have that inform everything I'm doing is is really cool. That's a really long answer.

Yeah, you make me want to go back to school. I'm like, I don't remember school like that at all. It's different now. Yeah, I bet I bet it would be because you want to be there. Yeah, yeah. Well, where do people find you, Josh? What's the best place for people to go? Your book, first of all, right?

Yeah, book Fallows Happens on Monday, you can find on Amazon. It's really good. Uh One by One Nutrition is um is our home on the web. That's where we publish all of our content, not just from me, but also from Georgie, who's also a genius. Um, she's a registered dietitian, and and her research interest is is kind of like um uh physiological triggers for hunger and fullness, and like getting back in touch with so like she's got some really cool articles on there. Um all of our all of the lessons that we created for our clients, like everything we've ever written, video and everything like that, we actually now give away for free. So if people want uh literally everything we do with clients, we give that away for free there under the DIY tab. Um, which is a new thing we're trying out. Uh our assumption is that like the if people have the money for coaching, they'll probably be read that and be like, this is awesome. I want to hire you as a coach. And if people don't, then they should like not be stuck with the other drivel that's floating around in the industry. So so one by one nutrition.com, that's where all the stuff is. I I still do a little bit of writing, I still try to. I love writing about celebrity fitness because I just like I think it's um fascinating. And so I still write about that a little bit at loosedoverfat.com when when I have time.

Well, I uh, you know, if you look at at the real like in a in a macro sense of of the challenges that our society faces with obesity and and all the the a range of of illnesses that come from that. Um I'm glad that there's people like you. So, you know, thank you for for thanks for you know forging and taking that that particular segment of the population and working with them and then teaching people how to do it because it's uh it's really important. So thank you for that, man. I really appreciate it. Thank you so much. We all appreciate it. And uh thanks for coming on the show. Sure, dude. Thanks. This is fun. Right on. Everybody, Josh Ellis, the man. See you. Hey fitness fans, don't leave yet. This is your host, Eric Malzone, and I want to personally thank you for your support and listening to the Future of Fitness podcast and interview series. If you have a few minutes, I would greatly appreciate it if you went to iTunes and gave us a favorable rating. Uh, as well as go to our YouTube channel and subscribe there. That'd be fantastic. If you know of anybody who'd be a great fit for the show as a guest, please hit me up at Eric at fitnessmarketingalliance.com. That's Eric with the C. Also, I have three questions for you. Number one, are you a fitness professional who's been in the industry for over seven years? Question number two, do you have an online revenue stream or multiple online revenue streams? Question number three, are you ready to break loose from your local market and take advantage of all of the opportunity out there in the online world? If you are, I want you to go to fitnessmarketingalliance.com forward slash mastermind. This will lead you to our level up mastermind group and all the information that you need to know. This is a group for high level thinkers within the industry who are ready to break free. So go check it out. It's fitnessmarketingalliance.com forward slash mastermind. Let us know if you have any questions. Thank you again for listening. I greatly appreciate your support. We'll keep it up from our end as well.