Online coaching is a $28.9B industry racing toward $120B by 2031 — but 71% of people who start an online fitness program quit within 90 days. In this episode, Eric sits down with Cody McBroom, founder of Tailored Coaching Method, who's built a 7-figure, ad-free coaching business over the past nine years without ever accepting a pay-in-full client. Cody breaks down the "identity-based coaching" model that took his team's client retention from 3-4 months to 14 months, why AI is reshaping how people find (and vet) a coach, and his genuinely nuanced take on GLP-1 drugs and the fitness industry's future.
Key Takeaways:
- 💰 Cody built Tailored Coaching Method into a 7-figure/year business with zero paid ads and a strict no-pay-in-full policy
- 🧠 Identity-based coaching (built around self-control, self-discipline, self-belief, self-respect) took his coaches' average client retention from 3-4 months to 14 months
- 💍 The surprising reason divorce rates rise when only one partner in a couple loses significant weight
- 🤖 ChatGPT Health logged 230 million health-related inquiries per week the month it launched — and Cody gets new client applications weekly sourced straight from AI search
- 🔍 60-65% of Google searches are now "no-click" — Cody explains how coaches can get cited inside AI summaries via AEO (Answer Engine Optimization)
- 💊 Cody's real position on GLP-1s/semaglutide: medically useful for extreme cases, but no substitute for the identity work required for lasting change
- 🥊 His mentor's blunt advice before going online: "train people for five years straight, and then you'll have the right to do that"
- 📈 Why he believes AI will "weed out" bad coaches rather than replace good ones
Connect with Cody McBroom:
- Website: tailoredcoachingmethod.com
- Instagram: @tailoredcoach (also searchable as Cody McBroom)
- Podcast: Choose Hard
OUR SPONSOR:
🔗 Perfect Gym: https://www.perfectgym.com/en