Cannabinoids and Fitness - Al Morentin

How do you see this working with fitness professionals?

So the the CBD helps with like better decision making, focus, and also making like decisions quickly. So it helps to the recovery through helps you recover quicker, better, and more completely between your workouts. But the longer you take it to, the better your mind gets. It's crazy how good you you get just at this uh just having that focus and that edge to just be a champion.

Hey fitness fans, welcome back to the Future of Fitness podcast and interview series. I'm your host, Eric Malzone, and this is episode number 51. And I talk to Al Morentin. He is the founder and CEO of Movita Oils. And his product is a little bit controversial still, but I'm really excited to talk about on the show. It's cannabinoids, otherwise known as CBD oils. And there's a lot of things to consider if you are a health and fitness professional. And most uh I'm from California, so this isn't anything new to me. I've known about it for a long time, but it's taking the field by surprise, really. So before I get into more details on Alan's story, which is a good one, uh I want to call you to action. So if you're a fitness professional and you're listening to this, I want you to head over to Facebook and I want you to search out the Modern Fitness Pro. It's our closed Facebook group. Uh Doug Holt and I are the moderators, and our goal for that is to add a ton of value for you, the modern fitness professional from business strategy, mindset, digital marketing, uh, technology, all that. That's our goal, and it's a great community of over 2,000 fitness professionals from all over the world. So get on it, go check it out. Uh it's the Modern Fitness Pro Post Facebook group. So talking about Al. Al is his own patient zero. So his business, uh, he could have retired. He's been in the fitness industry for a long time, but he decided not to because uh he found a cure for his own ailment. So glaucoma, uh literally blind in one eye. And after a regular period of time with regular treatment with C B D oil, uh he was relieved. Not only that, he was also relieved that he was migraines. So the guy's a firm believer in the power of CBD oil, and uh you know, he talks about how fitness professionals could be taking advantage of this wave, uh, because it's a big one. It's really, they call it the green rush. And there's a lot of information in here. There's a lot of calls to action that can benefit you directly. So without further ado, let's get into it. This is episode number 51. This is Al Moranton of Movita Oil. Hey fitness fans, welcome back to the Future of Fitness podcast and interview series. Uh, I'm your host, and today I have a very, very special guest and interesting topic. And uh I want to introduce you to Al Moranton. Al, welcome to the show.

Hey, thank you. Thank you for having me.

Yeah, of course, man. I um I'm a fan of what you do from afar, and uh I'm really excited to talk about this topic because I think it's now enough in the mainstream, uh, you know, through the news and obviously legalization with different states, that we can talk about this in in you know a broad scope. And uh so let's let's do this. Let's talk about your story because I think it's really interesting. It really sets a background for what you do now.

Well, I've uh I have glaucoma and it has uh migraines that go along with that, so it's a painful kind. I about five years ago, I discovered how to manage my glaucoma. I'm a holistic health practitioner. I have been for 31 years. So um it took me 17 years to find out how to manage the glaucoma, and um I did it with cannabis oils and some Ayurveda curves and some other things, you know. But um I'm I had success for like three years and then we lost our supply, right? And within seven days, I went, well, within three days I went into pain cycles every day, like my hardcore migraines. And then within seven days, I went completely blind in my right eye. And um I was like that for almost three three days. I found an another uh source. Um, and then uh once I found that I I started the company that day. Like I said, I'm never gonna run out again, right? So um, but I started to see shadows shortly after, you know, like little gray shadows, and I knew I was gonna get my eyesight back. I just like I started this thing called Glaucoma Hope and started charting videos every day and everything. And um uh long story short, today like I could see better than I have in more than a dozen years, and I'm I think it's day 262 or day 263 without migraines after having at least one a week since I was in high school.

That's incredible.

Yeah, I'm the only one in the world that's managing his glaucoma uh with success, uh, with or without medication and with with or without cannabis oils.

Wow. And uh just to let everybody know, too, is listening, you're located in the Southern California area, right? Yes. Awesome. And uh yeah, I like how you termed yourself patient zero. Yes.

Yeah, I depend I depend on our products more than anybody.

Yeah, and that's that's huge. I mean, you know, the the thing in entrepreneurial, god, entrepreneurialism, that's the hardest word for me. Uh, you know, you always you see people who scratch their own itch and solve their own problem. And uh you've definitely done that. And uh so I'm I've been a proponent of um, you know, marijuana and CBD for quite some time. Um one of the things, you know, it's an interesting story, and we'll segue a little bit more into what you're doing now. But uh when I own a gym in Santa Barbara, I had a client who uh you know was out of the military, uh, couldn't sleep, um you know, high stress and anxiety levels, and just you know, essentially post-traumatic stress, right? And you know, he straight in, he met with me and I said, you know, you know, you should, you know, I don't know anybody locally, but you know, if you can find this, and it was when it was medically licensed, I'm like, you know, you should you should try CBD oil. And the combination of that with doing regular exercise that's CrossFit-ish. Um he came in. I remember like, you know, 30 days later, he's like, you do this, this changed my life. This combination changed my life. I'm sleeping, um, I'm able to hold have relationships now, like all kinds of things that trickle for this. And it's just not something that you know uh should be feared anymore. It should be embraced and it should be understood. And so how how have you um tell me about your company and how you the growth of your company in the last uh recent few years?

So um the the cool thing about me is uh I'm like a key person of influence across the United States, um in not just in cannabis, but with in holistic health and wellness, right? So um I was able to bring the CBD and the cannabis into my that umbrella with me, sort of, and it's just like another essential nutrient, right? And I have like thousands of people um that have been through my programs and stuff, you know, that that are are able to like to say, hey, they trust me already. So I have like a community that embraces it, and then that um allows me to um go out into other um avenues as well, you know, like like like you know, gyms and things like that, you know, fitness and the the weekend warriors and all that kind of stuff, you know. But um, I have a talk that I do, and I'm actually uh just started writing a book um for the same uh title. It's called Stop the Confusion: The Truth About CBD. And it is amazing. It does it changes people's lives like in that little 45-minute talk. It's it's awesome.

Right on. So, what is the truth about CBD? Tell I I think there's a lot of people out here who probably just don't know what it is or don't understand the difference between THC, CBD. Um, maybe they just all think it's pot. Well, you know, what what is it?

Well, just quickly um it's it's uh it's a it's one of the cannabinoids. There's over a hundred of them. They they all have some you know, some sort of benefit, you know, like just like a whole plant kind of a thing. But it um the CBD, it uh basically you have an endocannabinoid system inside of you, right? And it has receptors. So it's like one of the systems in your body, it's like your lymphatic system or whatever. And it's if it's not being fed, then you're gonna operate sub optimally, you know. So no matter how good you feel, um, you just haven't had the opportunity to feel better. You know, it's like when people do our 21-day reset, they don't know how um bad they're bad off they're doing until they do this, and they're like, Wow, I didn't know it was possible to feel this good, right? So you take that in, and the biggest thing it does is it uh it um reduces inflammation and relieves pain. So it's then it heals, right?

Okay, reduces inflammation and uh pain. Got it. Yeah, yeah. Sorry, you cut out that for a second, so I just want to repeat that to the listeners. Um so uh you have this this uh amazing background within health and fitness and and the industry. Um how do you see this working with fitness professionals?

Oh, okay, so that's a really good question. So the the CBD, um well, it also helps with mental clarity too, okay? So it's like a mental link to vibrant health and mental clarity. So it helps with like better decision making and uh like focus and also making like decisions quickly, which a lot of athletes need, and especially with CrossFitters and things like that, where you know those complex movements, you know, you need to make split second decisions, right? So it helps to the recovery, it helps you recover quicker, better, and more completely between your workouts, so you're not like at a disadvantage when you come into the next one. You're fully recovered and you could attack it better and you just become a better athlete, right? And then like we said, like the mental aspect, the longer you take it to, the better your mind gets. It's crazy how good you you get just at this uh just having that focus and that edge to just be a champion, right? So with that, it allows um it like and it works, right? It works like badass. We have like hundreds and hundreds of testimonials. So you give it so what when you're uh when the clients take it, they they just get that huge benefit like yours did, right? And it helps the gym owners to retain their clients longer. It's a huge revenue stream to it could almost match or even surpass what they're paying monthly, you know, for their semi-private training, things like that. Remember, I was a gym owner for 28 years. So I've developed like pro like um different kinds of like uh ways to market it to sell to the to the clients because I understand that. You know, I had like semi-private training, personal training, all the different things, you know. So um that's another advantage of our of our company, period, you know, is I know how to make things therapeutically active, so our stuff works, but I also understand how like gym owners and wellness owners, um, wellness center owners, how their clients uh think, you know.

Yeah, yeah. How would you, if you were um if you were still a gym owner uh or a fitness professional, how would you position this to your clients? How would you start that conversation of like, hey, here's something I think you should try?

Well, just um I would do it through that talk, you know, definitely, but but basically it's just telling them it's like that missing link to mental clarity and vibrant health, you know. And then literally the best thing to do is yeah, well, like a little start starter thing, like a 10-day a 10-day uh sample thing, and just say, hey, take this, you know, and if they're working out and and they're um and they're feeling any kind of soreness, they're gonna feel the recovery so much better. Like it works. They'll come back and say, Okay, I'm sold. Give me some of this. Yeah, and it's that it's that badass. It it's weird. Like I had a um a thing uh two months ago, it's called A Night at Movida HQ, where all our practitioners came in and um they they told stories about the different people they're helping, right? Like from you know, hardcore, you know, cancer, lupus, Parkinson's, glaucoma, things like that, to regular people with uh neuropathies and little fibromyalgia and things like that into recovery. And it's just amazing, like all the different success that that's that's uh that's around.

Wow. So what are some of the like I'm I'm curious about some of the you know the the the more prominent or you know, I guess uh more the the tougher diseases. Like what are some of the you know the higher end diseases that that CBD can help with symptoms or even curing?

Um well, obviously glaucoma, you know, uh cancer, and then there's like loop. I mean, like you can't you can't say it cures anything really because of the way the FDA or thing, and it really doesn't, right? So uh just just if the way to get that uh conversation going is is it helps to put your body into a healing state, and then and your body is able to uh heal itself of whatever is going on, whether it be you know cancer or lupus or you know diabetes, um all these different things can be helped, blood pressure, all kinds of stuff. And uh like like for instance, um with uh one of the guys that's one of one of the guys that's the biggest proponent of our stuff. Um he sells at the Orange Farmer's Market. He's a he's a he's a baker, and he actually um he started taking ours because um it helped his friend. Um and he's like, okay, I'm gonna take it too. Um he passed out at the farmer's market a couple weeks ago, like three Sundays ago. And um they were like, what the hell is going on? They determined that uh his blood pressure is normal now, and the but the two blood pressure medications he was on uh brought his blood pressure down too low, so that's why he passed out. Oh wow. So they took they took him off that stuff because he doesn't need it anymore. And then this last weekend he told me um that he's off of two uh um arthritis medications now. So it's four medications that he's off of just from taking the CBD.

Oh, that's amazing.

Nothing else.

Yeah, yeah. Uh it's great. Uh do you think, okay, so what do you think if this thing goes mainstream in the next 10 years with the United States, where what do you think what's what's gonna happen? Like, is the farm industry eventually gonna step in and are they either gonna try to take control of it or are they gonna fight it? Like, what do you or what's happening already? I guess that would be a better indicator of what's gonna happen in the future.

Yeah, well, they're trying to do some stuff, you know, to um to to get it like as a pharmaceutical, right? Okay. I was almost like semi-retired when I had my fit life over in Fullerton and I won small business of the year and everything with my gym and everything, but I I was like that. But but with this, it's I it's my eyesight, so I don't want it to go away. And I want it to be, it's an essential nutrient to me. I want it to be on the shelves of friggin' NutriShop and whatever, you know, GNC and stuff, you know. So I actually like our stuff is a cannabis plant that is brought brought um had the THC sort of bred out of it, so it's um can actually be legally be called hemp, right? So it's growing on hemp licensed farms. So I'm actually trying to create a new category called medicinal hemp to get away from the industrial hemp and to get away from the stigma of cannabis, right? So it helps people to understand what it is too, right? So like this is medicinal hemp. It's made to help set you to overcome the condition that you have. And that's all you have to tell people, right? They understand that. It's like, oh, okay, give me some of that, you know, let me try it out, let me see if it works, whatever. But they're willing to do that. And and um I think that that if we could do that and keep and get that medicinal hemp category, get people to understand how valuable it is, that it's not harmful, there's no harmful side effects, only good things happen to you, you know, mentally and physically, that it'll be able to be kept away from the pharmaceutical and be and be put on the shelves. That's what I'm fighting for.

Awesome. Yeah, I love it. I love what you're doing. So there's a lot if people are listening right now, they're probably wondering, you know, if you're outside of California, uh, can you access this? Can you get your products? Or is it just certain states that are where it's fully legal, or is it yeah, how's that work?

So that's an excellent question. So since our stuff is from the hemp licensed farms and extracted um on those farms and formulated by me, they um it's actually legal. And our our pure crystalline uh CBD, the capsules, tinctures, and everything else, um that's where 99% of our success stories are from, and that stuff could be shipped all over the US. It's shipped all over the US. It's been uh shipped into Thailand, Australia, um, and England, and inspected on the way in. Yeah. So they knew what they knew what it was. It wasn't like we hidden in a shoe or something, you know. Like it was like labeled as CBD and shipped over there properly.

Right. You know, so one of those fake hands, I think one of those things. Uh yeah. Yeah, I have no idea what you're talking about.

So um, yeah, we what like about probably about like 40% of our customers are outside of California.

Okay. Oh, that's great. So you're global now, essentially.

Yeah, yeah.

Yeah.

Definitely. And then also that brings up another thing too, is the the biggest thing about um the the biggest problem about the well, two two big problems about can't the cannabis oils and stuff like that is one, uh they they're so concentrated that they get you super high, but the CBD doesn't get you high, right? This is CHC stuff. Okay, so it just makes you make you feel better inside your own skin, gives you that clarity. But the other, you know, so that's all the good stuff, but there's no high. So that's the awesome part about it. Right. The good thing about my company is that I've been doing this for 31 years. I've been a holistic health practitioner, I've been working with farmers that whole time, right? So I've developed relationships with farmers to where I have a consistent supply of high grade, you know, uh uh um material to where I could produce stuff to scale. I could produce the oils to scale. Because that um most of the time when you go somewhere to get cannabis oils, it's like, oh yeah, that worked. You go back and it's like, oh yeah, wait for my next crop to come in, or wait for whatever, or that person's not even around anymore. Like I'm not going anywhere because I'm I I need it for my eyes, and I need that consistent supply of biodynamically grown, you know, products that we could extract and formulate properly, you know, so it could go out to the masses, you know, and um you know, so we have that proper supply because we want to take care of people.

Yeah, I think it's a good idea. Oh, yeah.

One other thing that's really uh differentiating factor with us that we started um tomorrow. Actually, I'm launching this thing called the Movita Buyers Club. All right. And it's called M the MBC, the Movita Buyers Club. And what it is is we have we're creating a community to where um we want people to actually succeed with our products. Because a lot of times people are like, okay, they buy it and like what the hell do I do with it, you know, whatever. So, or they can go to like a practitioner, but there's not a lot of practitioners that the cannabis practitioners aren't holistic health practitioners per se, and they're not as as well versed. So I'm bringing in like uh cannabis practitioners that are certified through the state of California. Like so there's only 12 recognized in the state of California, and we're gonna we have we have three of them, and then we have another one that has some other certifications, and it's um we're doing consultations for people that join our club. You know, as it's a really small little yearly fee, whatever, and but like we're doing uh like a health history type of thing, just like you would at a gym, right? When you like the initial intake, and then doing a 10-minute follow-up that they you know they don't have to do it, but it's there for them, you know, if they have a condition, if some if they got an injury or something, because that because we're experts at recovery and all that kind of stuff, and the CBD and the other things help with that, you know, it it it's a um so it's super beneficial for them, but it's it's a differentiating factor, and that's something that like any gym owner that that um sells products through uh um our product through their gym, their clients would have access to that, you know. Right. It's really, really cool. And you know, something you can't find anywhere else, like literally. And then um also one other cool thing that's for the gym owners too is we actually put on the bottles like distributed by you know um West Coast CrossFit or wherever, you know, and so so they know to come back to you, even if they even if they leave your gym, they're still gonna they can come back to to to buy your stuff because they need it, and then they're like, why the hell did I leave here? Let's come back, you know, yeah kind of thing.

Brand loyalty for sure. Yeah, that's great, man. I think the big thing that a lot of people need to know about CBD oil, because you know, I'm sure education is still lacking, is that it's not you're not gonna walk around stoned. You're not it's it's just purely medicinal. It's just like a you know um, you know, it's like a lot of other supplements. It's it's not you can take it, you know, in the morning, you can take it um any point in the day, and you're not you're not gonna sit here and just be completely mind-numbed, you know. And that that's a big factor. Most people relate it, they're like, oh, it's cannabis, it's just gonna get me stoned, uh, gonna lose my job. Yeah, you know.

I have a good example of that. So um there's a woman that's doing a documentary on me because of my story and the fast growth of my company. She's she's like done like documentaries for like uh not documentaries, but like shows on Netflix and stuff like that, like Ice Road Truckers and et cetera. But she had um a producer and a director in my loft uh the other day, and uh well about two months ago. And uh they were they took a we have we have uh uh um a vape version as well, you know, and they took a vape hit of the CBD, right? And they were just sitting there and they were like, they look confused and they're like and they're like smiling, but like and we're like, what's going on? It's like, well, we feel good, but we're not high. We don't, you know, we don't we don't feel a head change. I'm not used to that. Like it's like, yeah, you could feel good without being high, you know?

Right.

They're like, oh it's like you have to people like don't they don't believe it's possible what it is.

You know yeah that's great. Yeah I I I um I mean I personally know it's great. It it's helped me sleep better. Uh you know I haven't tried your product yet but as soon as we get off this recording I'm I'm gonna I'm gonna be hitting you up for sure. So let's get into that. So the so what what are the costs? What what are you know how does that work?

What is it what are the prices that people would pay if they want to be on like a you know uh yeah tell me about the cost the um the like the price of the products yes okay so there there's different price points because we have like different like tinctures and capsules and stuff like that. The um the capsules the the ones that the general fitness would use they're generally uh the retail price is two dollars a piece right the um the movie to buyers club price brings it down to like $1.50 a piece you know okay and uh for for the uh for the end user kind of thing you know and then uh because you get 25% off and then um the um the tinctures or like the the healthy blend tincture which is what the general you know uh fitness would use that thing is eighty dollars and sixty dollars for the movie brows the price okay so it so it's doable pricing you know it's um but it's the people that could afford personal training and things like that you know are going to be able to afford this it comes in like super high-end packaging as well you know so it it looks awesome and it and it draws people in it's a specialized glass that only allows in two spectrums of light so it preserves things nine times longer so you don't need to put any preservatives inside the capsules that the packaging is actually the preservative smart is as pristine as could be you know so it's pretty it's pretty awesome.

That is awesome. So if I'm listening and I'm I'm a fitness professional or gym owner um or even just a consumer you know maybe somebody who wants to try it what's what's like the first steps can people order a sample box to try it for themselves before they give it to their clients or how do you recommend that that process works?

Well we just um yeah it's always good to try it out first and stuff like that but and um but yeah you would just you know talk to you know talk to me you know and um just so you can answer any questions and then get some uh samples out to you to you know to the person and to the gym owner and um and just go from there because um because yeah if especially if they're working out too which they should be you know like practice with e free kind of thing yep and um but yeah but yeah they'll they'll notice it they'll notice the difference that like like it's it's it's like we're that confident about it. It's it's crazy. Like the success stories seem almost fake. You know it's like like sometimes it it's it's really really interesting.

Yeah yeah I'm I'm excited to hear some of the success stories.

Do you have any high profile people um that we would know of that um that are proponents of of the C BD oils of C BD oils yeah or C BD in general um there's there's a lot of um you know they're like uh like locally um like John Sally he was at Laker he's he's um yeah he was just at the the the NBA all star weekend was was uh was this weekend so there's a a ton a ton of them but them there um but he's a big huge proponent he was at the cannabis social this last weekend um there's uh uh Craig Robinson actually is a customer of ours he's uh um was on on the the office yeah okay and so uh so yeah he's a customer of ours there's there's there's a lot of different actors um on on on Movita the um the pr the producers for um jayleno's garage they're taking our stuff okay yeah awesome so where do people go to find you Al um uh MovitaOils.com okay and and then on uh uh social media um uh at MovitaOils for Instagram and Facebook.

Okay. Awesome. And that's at Movita with an M as in Michael just to let people know M-O-V-I-D-A. And is that a plant behind you by the way?

Um there is a plant it's not a cannabis plant.

Oh okay I've been staring at it for the last like 23 minutes. I was like is that oh cool. Anyway so yeah Al, this is awesome. I hope people take some action and they contact you and they uh at least open their minds a little bit to what the possibilities are because this could be a huge revenue stream for fitness professionals in a in a in a win-win because you truly be helping your clients open their eyes to this oil because frankly you know the the pharmaceutical industry and and what's going on in this country is a hot mess and this is a very um you know clean supplement that does a lot of good and uh it's nothing to be feared. I hope people start to to turn that around and uh go away from the days of uh reefer madness and into the modern age you know where like this is this is real science. There's science. Yes and uh it's great. So I I applaud everything you're doing and I'm sure you and I will be talking in the future um if not right after this recording. And uh yeah thanks Al right on thank you. Hey Fitness fans don't leave yet this is your host Eric Malzone and I want to personally thank you for your support and listening to the Future of Fitness podcast and interview series. If you have a few minutes I would greatly appreciate if you went to iTunes and gave us a favorable rating as well as go to our YouTube channel and subscribe there. That would be fantastic. If you know of anybody who'd be a great fit for the show as a guest please hit me up at Eric at fitnessmarketingalliance.com that's Eric with the C. Also I have three questions for you. Number one, are you a fitness professional who's been in the industry for over seven years? Question number two do you have an online revenue stream or multiple online revenue streams? Question number three are you ready to break loose from your local market and take advantage of all of the opportunity out there in the online world if you are I want you to go to fitnessmarketingalliance com forward slash mastermind. This will lead you to our level up mastermind group and all the information that you need to know. This is a group for high level thinkers within the industry who are ready to break free. So go check it out. It's fitnessmarketingalliance com forward slash mastermind let us know if you have any questions. Thank you again for listening I greatly appreciate support we'll keep it up from our end as well