Becoming an Online "Fitness Influencer"

Hey fitness fans, welcome back. This is Eric Malzone with the Future of Fitness podcast, and you are listening to episode number 23. I have the supreme pleasure of talking to Jill Brown of Jill Brown Fitness. And she is in the hyper competitive market of Southern California in the Los Angeles Hollywood market. And uh there is a lot to learn from this episode. So Jill has over 20 years of experience in teaching, training, and continuing uh education. And I would say that she has done an outstanding job of establishing establishing herself as an influencer in the industry. And that's a very powerful thing nowadays. I mean you look at social media and all the online presence out there, uh, to become an influencer takes a lot of work and dedication. And obviously uh with Jill it it pays off. So she has a very, very clear and distinct message that she wants the fitness industry to hear is that put in your time in the trenches. Don't be afraid to take years and learn the craft, get to know people, don't worry about the fast track, just do quality work over time, and you will reap the benefits. And I think it's extremely powerful. She also talks about her journey now of going into uh the online product service and and and how she's going to scale that and how she's changing and adding to her portfolio and adding another revenue stream as well. So it's really interesting. She's super smart, super cool, and uh I really enjoyed it and I appreciate her time. So before we get onto it, let's talk about the sponsor, which is the Fitness Marketing Alliance, which uh I am obviously part of and I'm really excited about because it's something that's desperately needed in the industry. You know, finally a full stack digital marketing agency is is available to just our fitness professionals. So, what does that mean? It means that everything from search engine optimization, data and analytics, so assessing the situation and moving forward, uh, email marketing, content marketing, social media, pay-per-click advertising on Facebook and LinkedIn and all these things, how do they come in and work together for a cohesive strategy and then grow and scale your business? So what we want people to do is just get off the crash diet marketing that's so prevalent in our industry and get us a legitimate plan and start working towards something that will scale and uh work. That's the thing. We know it works, we have the experience. So whether you are a gym owner who's looking to go to the next level, if you're an online fitness professional like Jill, who is now looking to scale online with the services and products there, or if you're a bigger organization that does education and nutrition online, uh, we're we're a great option. So go to fitnessmarketingalliance.com, schedule a free consultation, and we'll see if it's a good fit and see what we can do for you. So now on to the show, episode number 23 Jill Brown. Hey everybody, this is Eric with the Fitness Marketing Alliance, and today I have the pleasure of talking to Jill Brown. And Jill has been in the fitness industry for uh a little while. She knows she knows her way around the industry. She's been doing a lot of private training. Um, she's also getting her business online as we were just discussing. So, Jill, thank you for coming on. It's a pleasure. Thanks, Eric.

Yeah, a little while is uh 25 plus years.

All right. All right, good. I wasn't gonna throw out numbers, but it's okay.

It's okay. Do the math and count my wrinkles.

Yeah. So I always like to ask first off, uh, give us your your fitness story. You know, give us, um, I know your story is is enduring. Uh tell us, you know, kind of how you got into it, what what made you want to be a trainer and and the evolution of where you are today?

Oh, okay. Well, um, I I was a skinny kid, so I I didn't have a lot of weight to lose, but then uh puberty happened and then depression happened in my teens. And by the time I was in high school, I was gaining weight so fast I couldn't believe it. And when I was in college, instead of gaining the freshman 10, I gained the freshman 30, and I was feeling awful, and I was suffering from a lot of like on and off depression, which is another uh another story. But um, I started working out uh in the summers, and then uh I continued when I was was in my final year of college, and I was feeling great. Now I was I I was a really hyperactive kid anyway, so I loved to just move, and I found that the only thing that ever calmed my mind down and put me at peace was doing some kind of exercise, whether it was swimming a hundred laps in a pool or hiking or jogging, just something. As long as my body was moving, like something would happen. I didn't know as a kid that that was serotonin. And I also didn't know, and this was just a little aside, I found out um 10 years ago that I had a vitamin D deficiency. And then they found out in recent years that vitamin D deficiency causes a lack of serotonin in the brain and causes depression. So it turned out that this genetic polymorphism that I have called VDR, which means my body doesn't produce vitamin D, is why I was having all these problems. But exercise was my solace. And anyway, I got out of college and I started uh working out at a gym, and they saw that I had some natural abilities, and they asked me if I wanted to teach classes there, and they put me through um a certification. This was back in the early days of certifications, it was probably one of the only ones that existed at the time. And I started teaching and I loved it. And then I went to LA. I was in New York, I'm from New York City, and I went to uh LA where I always wanted to live because I went to film school. And anyway, so I started working in film production and I was gaining weight and gaining weight and gaining weight again. So it turns out that if I stop working out for a minute or a week or two, that the weight just starts to come on and I was feeling miserable. So over battling seven years of going back and forth, should I be in fitness? Should I stick it out in production? Should I stay in finish? Should I stick it out in production? And by the way, just to make it timely, I am one of those Me Too stories that's going around, hashtag MeToo. Okay. So I did get out of production and um gradually just moved into fitness full-time. And uh the other thing about for anyone who's switching careers, when you teach or train people, I think most people get into this business not just to pay it forward, but I think people also get into it because they feel like they can make an instant impact in someone's life. And when you're working on, let's say you're in the financial world or you're a lawyer, or you're it's some or you work in production like I did, um, it's a long time before you see the the fruits of your labor come to light. You know, it's like you're grinding and grinding and grinding, and maybe at the end of the day you'll see this movie that you work on, this TV sheet show you worked on, or get that settlement that you promised for your client, or get that money that you promised for your client if you're a financial advisor. And uh there's that immediate gratification. You walk in an hour later, somebody says, Wow, thank you, you've changed my life. And I think that's why a lot of us do it, and that's what I was addicted to. I was like, wow, I have a class of 50 people and I just made everybody's day better in one hour. Yeah, that's yeah, that's what I started to live for, and I still do that today.

That's all, and I can certainly relate to that. Before I got into the fitness industry, I was uh selling legal publishing online legal resources to law firms, and uh, you know, at the end of every year, you would wrap up um your year and put a bow on it as far as how much revenue you made the company, but I was like, I have impacted nobody's life really in some kind of way that I can walk away or look back 10 years from now and say, okay, I I did something good, and then you know, getting into the finish you're right, it's automatic. As soon as you and it's I would say it's even intoxicating and addicting. As soon as you help someone, right, you see a breakthrough or someone loses that first five pounds or whatever it is, you just it's it's energizing and it's awesome.

It is, it's all about that. That's and that's why I think so many of us do it, and that's why I don't burn out because we talked about burnout a little bit. We don't burn out because every day, you know, I walk into you know a class, I I teach, I do half private training, but I do a little bit more of the group fitness, mostly just because that's my addiction, is having whether it's 10 or 50 people in a room and you know, just walking out and everybody being like, oh, you know.

Yeah, I agree. And and you know, as a because I was you know, as a facility owner, I would get so wrapped up into the business of things, right? Um, checking on the billing, doing the marketing, thinking of new ways to to innovate my business, and then get so wrapped up in all I had to do was go out and coach a class, and I felt so much better. It's like it all got aligned once again, right?

Um Well, you were letting the business own you.

Yeah, yeah, I was. Wow, for sure. And I'm curious to what is there any tips or anything that you think you've established in your life to avoid burnout as a trainer? Is there any balance that you struck or anything that you consciously uh work on?

That's a really good question. Um people always ask me how I don't burn out. Um, and uh I don't know. I mean, I remember one day, this was maybe 10 or 15 years ago, so I was about 10 years into my career at the time. And uh uh I remember walking into the class and saying, This is my 364th straight day at work. Tomorrow's January 1st, and it was New Year's even. It was I'm so tomorrow's January, January 1st, and the gym is closed, so I won't be here. It's a four step. I the way I do it is um I uh I just look at something in a class or in a program that I can change. And I came from a little bit of a dance background as a kid. I took 10 years of dance, nothing amazing, but I just love that creativity of putting moves together. And so I started looking at fitness as an art. And instead of just following a step program, I change it all the time. I don't do like, all right, so we're working on to get you from 10 deadlifts to 12 deadlifts, and then we're working on getting you from this to that. So rather than coaching um competitive athletes who just want to see numbers, I think of it more of an art and making things fun and interesting. And so I don't I almost never do the same workout twice. And that's one way to keep me from burning out. And I don't know if everybody's client is open to that, but mine certainly don't care. You know, they just want to get their workout in and you know, feel results or see results, one or the other. And um, yeah, so I just I keep it a little bit fresh. I get bored when I do the same workout with people all the time.

I saw that I was doing some research on on some of the articles you're in, because you've written for the Huffington Post, right? Yes. Um, quite a bit. And there's a lot of uh you're like a chef. Like you keep bringing all these different tastes and flavors and mixing and matching them. And uh what what are some of your, you know, when you look at, I guess we'll just call them fitness flavors for the sake of this conversation. What are some of your your favorite flavors that you mix up? And can you give us examples of you know some of your your favorite combos?

Oh, um, you mean actual moves?

Yeah, well, like I saw you had like a mix of of um, you know, it was it was bar plus something else. Like you you just kept mixing the these different modalities.

Oh, yeah, yeah. Well, as far as me, so for me not to burn out, um, cross-training is my biggest thing. So I don't I love doing, well, put it this way. Uh I was one of the first spinning instructors in the world. I worked for the guy who invented it. I was there at the launch, you know, when we sent it out to Europe. We did we tested it in Europe before we even tested the certifications in the United States. So that's how far I go back. And uh, and I was spinning, spinning, spinning, spinning. Now, you can make spinning more creative by constantly changing your music and constantly changing your profiles, which I did all the time. But um, I I did a I was on a fourth fourth sabbatical because the place where I was teaching spinning the most, I had to leave and I had to switch out uh Equinox said, Oh, can you come over here then and teach more boot camps if you have more availability? And I said, sure. So I gave up about four spinning classes for two boot camps and a bar class, and I forgot something else. And uh, that's how I keep my body the way that I keep mine. And the way I also prevent burnout is I know one day I'm gonna be teaching a bar class and a boot camp and an abs class, and another day I'm gonna be teaching a boot camp and a TRX class and um and do three or four clients. Then another day I'm gonna be doing just Pilates for myself or take a yoga class. And so the cross training, just not doing the same thing over and over again. And I know a lot of people, I feel like uh people are really uh obsessed with CrossFit, and I think it's great that they do so many variations of exercises, but I still say, you know, do a couple of your cross-to-workouts and then go out somewhere else and you know, take Pilates, take Pilates for athletes or yoga for athletes, or something totally different so that you don't even because you can get bored just doing a cross-training boot camp, light CrossFit. You know, if I only because my classes I do a lot of AMRAPs in my personal boot camp at Equinox and in my ones uh uh outdoors. And if I only did that, I would burn out too, even though we're constantly mixing up the exercises. So that's that's yeah. So even for you, even if your workouts are a cross-training workout, you still got to get that, get out there and do something different.

Well, I think I I totally agree because there was definitely a point in my CrossFit career where I was like, you know, if I have to do another box jump and power clean, I'm gonna freak out. And I had to get out and I had to, you know, I and it's good because as a as a coach or a trainer, you have to go out and and look at different things because we get so stuck in our little silos, right? Of of information within that that area. And then you go out and you realize, like, oh, there's a whole world of like endurance training or or yoga. I got into yoga at one point, all these different things, and it's it's really invigorating. And then you can come back. You can come back to the thing you can always come back, right? But it's good to take those breaks and and um and refresh yourself. So you've you've seen the fitness industry probably change over the past 25 years, right? Is there anything notable that you think you've seen recently, especially because this is the future of fitness podcast, maybe the ways that um you you're starting to see technology change the industry, um, or other ways that you've seen uh major fluctuations and changes?

Yeah. Um one thing is I I there that's there's been a big trend which is not new anymore. So I guess it's um I guess it's a long-term trend, is that people are moving into into groups like Facebook groups and motivating each other. So that I see a lot of like coaching groups, and and I think that's great because not everybody can go to a gym and that's a way to reach more people. Um I also see people getting more certifications, so I think that's great. I think people need to have multiple certifications. So there's there's two areas, right? People are even move are either moving their businesses online like I am, or they're staying brick and mortar. And there's just there's just two types of people. There's people who are like, I um I have to do Peloton at home because I am just too busy. I live like five miles up a mountain, and you know, and then I have to be at work at nine. I can't get in my car, drive to a gym, shower, change, go to work, and then drive X miles of hours back home, or I don't have time to stop off at the gym. So there's gonna be the people who have to do their workouts remotely, and then that's a way to tap into people who um who can't get up and go to a gym. Then there's the model of people that I private train, which are people who they will also never go to a gym, but I gotta go to their house. Then I go into a gym, I gotta go to them because these are like high-level Hollywood people. And then there's the people who they, if they don't go to a gym, you know, they'll have they have no motivation. They're not motivated by a Facebook group, they're not motivated by their fitness tracker, they're not motivated by anything else except being there and smelling the sweat. And I I worked at Gold's Gym, the Mecca in Venice for 17 years, and there are people who just have they just gotta go in there and smell the sweat, and then they can do their work out. They gotta watch what that person's doing. So there's really that there's the three type of people the people that you have to go to or they won't do it, the people who have to just find a way to make it happen from home or from convenience, and then there's the people who just they gotta still show up at the gym. So you have to pick your tribe and who do you want to market to? I mean, if you live in a rural area, I have a very good friend. Um, she's building webinars like I am right now, and she's um she's out in Montana, and so you know, there's only X number of people she can see in person. So she's trying to reach out to out to people in the larger world by teaching outdoor fitness. And, you know, it's winter in Montana for nine months, I think, out of the year.

Yeah. What part uh what part of Montana is she? We're gonna be in Whitefish in December.

Oh, um, I have to ask her. I I don't really know my geography of Montana very well, but I'll introduce you to her on my Facebook page.

Yeah, that'd be great. Yeah, we're we're going there for the winter.

Um people think we're nuts, but I think it's gonna be kind of you have nine months of winter there, so yeah, plenty of time. It's most it's mostly winter.

Exactly, yeah. Um so tell me about the changes you're making. You're moving your business online. Can you uh give us some details? And what what do you think? Um so far, what do you like about it? And then what's been the challenges of of moving online?

Um, well, I I've had a bit of experience in training people where um I just do uh phone calls with them like um on FaceTime or on Skype, and it's and it worked great. Like so some people found me on these uh uh beginner workout videos I did for Jimra, and they're um my series is now free on YouTube, and they're just for beginners to get started. And if you're a beginner, they're they're challenging, and if you're intermediate, there's something that you can do on an easy day. And so people found me, and I just reached out and I said, Um, yes, you know, so I coach for you know X number of dollars for 45 minutes if you want to jump on with me and do that. And then um a company you've probably seen their um their commercials, but they're the the life insurance company that gives discounts to people, uh health IQ that gives discounts to people. So they reached out to me and asked me I wanted to be uh a health coach for them, where anyone who signs up and does whatever quiz, X number of quizzes, they'll give them a free health coaching session with me for 45 minutes and they'll pay me for that. So I wound up actually seeing results. I mean, there's one girl I've only been training for about three months, and um in three months she's lost 17 pounds, and then just through the videos and uh phone calls we had before that, she lost 42 pounds in six months. Yeah. So I was like, wow, I think I can do this, I think I can make this bigger. So I signed up with a coaching company that teaches me how to do webinars and funnels for webinars, and I'm working on building that out uh right now. And I just think it's just a different market, so you can branch out in other areas. But I think if you're gonna move online, you do have to put 100% of your time into that. Like I don't think you can, you know, put 50% of your of your um juice online and then spend 50% of your time marketing to people in a gym. I think I think you gotta go like either just have a few gym clients that are your regulars that'll be with you forever, um, or some classes that you teach if you want to stay in the brick and mortar world. But if you're gonna go online, I think you have to go all in. So that's something to definitely consider because it's a lot of time. Um you make money on the back end, you know, you gotta produce your product on the on the front end. But I think if you're gonna do it, you gotta really go all in and say that this is what I'm gonna do. I don't think you can kind of dance around and just kind of tiptoe through that.

Yeah, I would agree. I totally agree.

And then there's money, you know, you gotta spend money for the programs, you know. Like I've invested a lot of money into programs and then um and then advertising, and you have to advertise.

Yep, it is. And it's uh uh I think people when they think, oh, I'm gonna get into online coaching, you know, I'll just throw a post on Facebook or something, and then all the people will just start coming in.

Yeah, yeah. Yeah, you can't just dabble.

Yeah, because you have to build an audience, you have to build trust, and you have to do all the basics of marketing, which we talk about all the time, uh, and then have a plan. You have to have a plan. And uh, and you really have to know who the people are that you're trying to reach because the advantage of the online world is that you have this global audience, right? The disadvantage is that you can't speak to everybody.

So you have to find out who those people are that you want to talk to and what they want to hear and what they need, and then you got to find them online because I have two niches, and that's basically I deal with people um for uh my I have a private Facebook group that's called Fit for Life After 40. Awesome not Fit for Life, I can't steal that one, but it's Fit for Life After 40.

Okay, I'll subscribe. Yeah, that's okay.

There you go. And uh and and so you know, I'm doing um I'm I'm putting a lot of content in there. Um then of course I have my blogs, and people always say that you have to do lots and lots of blogs, and uh doesn't really pay a lot of money to do a lot of blogs, but I have, you know, like I said, I have a production background, and part of my background was as a journalist. I was a news reporter for several years. That was when I was not doing fitness full-time. So uh so I love I have to I have to do some writing and some like content creation just because you know that's what I set out to do in life. So I do that for mostly just for fun. But yeah, so if you're gonna go online, you have to have a niche. You can't just you know train everybody where you can at the gym. So like that's a big difference. If you want to have that kind of fun where you have like, oh, I have a 60 year old, you know, grandma, and I have a 25 year old competitive athlete, you have to do That one on one in the gym. That you can't do that online. You can't have all of them. They because people want to be in their tribe online.

Yeah, that's a really good lesson. Uh, I appreciate that. So what tell us about your content? Do you have a content strategy or what it I guess the bigger question is tell me some creative ways that you are now marketing yourself? How are you getting yourself out there?

Um, well, so like I said, I I'm I am taking a course that uh that teaches you how to uh leverage Facebook ads, but not just the Facebook ads, but how to actually build webinars because there's a lot of technology involved. So I'm using a company that's walking me through the steps for that. Um but I did learn a lot of good strategies that I can share um about getting people into a Facebook group. I mean, you can put out a little, you can just put out a little ad for 20 bucks a day, you know, build your little tribe. And that's all you really have to spend, is put out a Facebook ad, spend 20 bucks a day, and then just start putting people into your tribe. Send out, reach out to your email list, write some posts. And my my two areas, my next group will be about um back pain because I actually have a degenerative spine condition that I have genetically, and I've overcome some serious spine obstacles. I had two spine surgeries, I've got multiple herniated discs, and at 35, I had the spine of a 65-year-old. Um yeah, so I I learned a lot about back problems. I've studied, I've read the textbooks on it, um, I've read a lot of Stuart McGill, I've attended workshops, and I've worked very, very, very closely with lots of physical therapists, and my cousin's a spine surgeon too. So I have those two niches of fitness over 40 and back pain. So, you know, you gotta thoroughly investigate one, then you can thoroughly investigate two. And I'm saying that for people who might want to work with, say, athletes over 30 or athletes over 40, but then also deal with like, you know, uh, if you're training runners over 30 or runners over 40 or runners over 60, then you may also think, well, what are running injuries? And then have like another book, uh, I'm sorry, another page where you can um where you can market to people who have running injuries, and then you can also so you can branch out a little bit. So you can have a niche and then a niche within a niche.

Yeah, oh that's great, and that's that's huge advice. And I I'm curious too, because of your your knowledge and background, you know, if you're talking to Susie, the the fit pro, right, who's maybe just getting started in in their um personal training career and you know, just kind of making ends meet, you know, doesn't have enough money to put into like a budget for advertising. Um maybe their, you know, wherever their facility or gym is that they're working at isn't necessarily supplying them with clients. What what advice do you have for that person to go out and start building their their book of quests?

There's only two things you can do. There's only two things you can do. You either it the the it's an easy answer. So if you're relatively new, well, first you have to give yourself a good five to seven years in the business. You know, you're still new. If in five years, you still don't know that much yet, even if you have a degree, because you've got to be touching people, watching people move. You need you really need a minimum of five years. So if you're less than five years into the business, and I would even say seven years, if you're less than seven years into the business, I say just keep doing what you're doing, just keep getting uh experience because you can't, if you're 25 years old, a 50-year-old will not listen to you. They're like, you don't understand what I'm going through. You need to have, you need literally, you need to have been on the front lines. You need to have had a couple of injuries injuries yourself. Um, you need if you're talking to someone who's been overweight their whole life and you've been an athlete your whole life, they ain't listening to you. If you've never even sprained your ankle and you're running and sprinting and you're talking to somebody who has had an ACL reconstruction, they're not listening to you. You don't understand their pain. So get experience. So the best thing you can do if you've not been through what they've been through is get a lot of those people, you know, just talk to them, understand, read up on their injuries and learn as much as you can. Because I see a lot of people who are young in the industry and they think they know a lot more than they do, and then they get hurt, and then they come to people like me. That's how I get my clients. I get my clients from people who only have like five to seven years of experience who've hurt their client, and then and then they come to me. And then the same thing, like I've had clients where I've had to push um maybe a little bit too far, and then I refer them. I'm like, you know what? Uh you're getting hurt. I gotta send you to this guy. He's an amazing physical therapist, or he he's an amazing osteopath. So you have problems. So I've actually sent two clients that I worked with that I saw only getting more injured, even though I'm as safe as they come. Sometimes you have to refer out. But I digress. There's only two things you can do. Um, after you get your five to seven years minimum of day-to-day grinding experience, is you either have to save money to get mentoring or coaching or to get more and more certifications to up your education. And you know, having a master's is great, but having a master's is on is on books and paper. You know, you need to get your master's on people, actual physical human beings. So you either have to get more and more certifications and spend the money to do that, um, or you and save up to do that, or you need to just invest and put it on your credit card and get a mentor. And that's I went the first way. So it took me 25 years until I had enough money to start going and getting mentors and you know paying for coaches myself. As I was stubborn and I did it the slow way. So I think people could get to where I am 10 years sooner if they, you know, just whip out their credit card and or you know, borrow money if you have to and go get mentored.

Yeah, I love that. And do do you mentor people, Jill? I do, yeah. Yeah. Okay, great. Yeah, it's uh I totally agree with mentoring. I've always um I've always tried to cut that corner by getting a good mentor, you know, but it's but it's uh but you still need that life experience, and I think the relatability and and just um you know what you said, just the the basic life experience of understanding and having that empathy. Because when I was, you know, Eric at 25 was not empathetic, you know. Just do it. Yeah, just what's your problem? Yeah, push through, right? And now it's completely different.

I can I've been there, I've had pain is weakness leaving your body.

Yeah, God, I hate all those.

Yeah, no, pain is tearing your ACL.

Yeah, that's the reality of it. Yeah, and just seeing, you know, my me go through injuries and go through different phases and things like that has really helped me relate to people and talk to them at a different level. Um that's really cool.

Um so so go out there, get injured, go break your leg, right, you know, crush a few discs. And your yeah, and your and your clientele will explode.

Yeah, that's great. Do you have any intentional uh ways that you've built your uh your referral network? Like you mentioned, you talked to some, you know, some people in the medical field and maybe you built relationships with them. Is there anything you've done intentionally or is or it just kind of happened organically?

Quite unintentionally. I spent so much time in PT that uh and when I got you know Pilates certified and TRX and all these other certifications I have, um, the uh physical therapist would say, Oh, I have some clients you might be able to work with. Can I refer them to you? And uh my doctor, um, my general practitioner, he's a little overweight. So half of my physical every year is me giving him diet and nutrition advice. And then when he has a client that can afford private training, he'll send his, he'll send some uh clients my way. Yeah, it sounds like you're just totally organic, yeah.

Yeah, it sounds like you're just really good at building relationships and uh because that's key.

So I have to have a lot of injuries and people feel safe with me.

Okay. Well, that's an interesting fact too. So where do you see where do you see Joe Brown fitness in two years? Where do you see it going?

Um, I see 90% of it online uh through webinar courses. So, you know, the uh fit for life after 40 type stuff, and then I'll uh have a niche where I'll deal exclusively exclusively with people who still want to be athletic and work through back pain. So not people who are just rehabbing. Obviously, you save that for the specialist who does rehab only, but for people who want to go past rehab and be athletic with a bad back, like like I have. So um I'm gonna just focus on those two niches and uh just keep uh promoting my webinars and work on the sales funnel to get people into my webinar programs and do eight-week coaching programs.

Awesome. And I know you and I talked, you may have some plans to uh go online and go mobile, right?

Yeah, so the goal is um, I mean, I love LA, you know, I I am here in my bubble, but um, yeah, I want to be able to do what you do and be a little more mobile. So I want to be able to spend a month in this country or a month in that city, and yeah, so that's one of the the key reasons why I want to move everything online. And you know, I've I've I've smelt enough testosterone in the gym. I've spent so much time there. You know, I want to mostly be in the gym now to train myself and to teach my classes because for me, it also is a passion and a labor of love. I tell my clients uh that or that take my classes that um, you know, when I'm able, when I'm rich enough to retire from this, I'll still come here and do this for free.

Awesome. And Jill, where uh if people are listening right now and maybe they want to talk to you about mentoring, if they want to talk to you about the shifts you've made and your experience, where do they find you?

I'm at Jill BrownFitness.com and I'm also uh on Facebook at Jill Brown or also Jill Brown Fitness. And then I have a Facebook group. So if anybody's over 40, um, I have Fit for Life After 40. Um that's a private group where I'm uh doing some Facebook coaching, so you can come in there and see what I'm doing in there. And um, yeah, that's some and then I'm on LinkedIn, YouTube, Vimeo, um, Twitter, all that stuff.

Oh, that's great. Yeah, this has been a real treat. This has been a real treat, Jill. I really appreciate it. I think um, you know, you have a a very uh uh rare and unique um vision of the fitness industry and and and you know just the experience speaks for itself. So uh thank you for sharing all that. It's been a real pleasure.

It was a pleasure, Eric. Thank you.

And uh, I'm sure we'll be talking soon. Have a great day.

See you on the other side.

All right.

Bye.

Thank you for listening to this episode of the Future of Fitness Podcast and Webinar Series. Uh we're working really hard here. Great content coming out, and we'd like to express our guide to by offering you a screen of uh seven-day marketing craft course.