(4) John Burch - Bridging the Gap Between Medicine and Fitness

Uh Eric with the future of this podcast at Best Marketing Alliance. I had the pleasure of talking to John Burr. So I've known John since 2008 when I actually took a mentoring course called the BIS Radio Game. And it was one of the uh first uh mentoring groups for profit affiliates. And Tronic is going to be on the show um next week or next upcoming weekend on recording time. Uh we're founders now and they really push forward the business side of affiliates in the cross-tworld and helped a lot of uh business professionals in general. So uh John's been around the game for a while. It's helped a lot of business owners become profitable and stay profitable, make a great living. He's also the uh founder of World's Best Boot Camp, which I believe has locations in over 60 uh spots across North America. And now what's really interesting is he's turning his attention towards uh uh technology and tackling the worldwide obesity uh uh epidemic head on and partnering with uh some high-level endocrinologists and um developing app that all fed professionals can be part of. And I think it's a very uh cool and very interesting topic and something we should all keep our eyes on. So let's get into it, ladies and gentlemen. John Birch. Uh all right, everybody. It's Eric at the Fitness Marketing Alliance, and today I have the pleasure of sitting with John Birch. So John is uh I've actually known him for quite some time, but he wears a lot of different hats. So he is the uh originator of the Viz, Rage Your Game, which is a consulting agency that was the actual first consulting agency for CrossFit Gyms. And when did that start, John? 2006.

Uh it it it loosely started with uh with Andy Patronic across Los Angeles in December of 2006. Okay. Um and we used we used for about a year and a half, we used that as a beta testing of the theory and grew his uh business um uh 100% in the first year, and then we did that again in the second year. Um, you know, there was so much rapid success that his accountant was literally asking him if he was sell if he was selling drugs in the back room or something like that. Because businesses don't have that type of growth at the three-year, four-year part. Um, and uh yeah, so that was the so we actually started our first iteration was uh um an apprenticeship series that a small group of gym owners would fly into Los Angeles, work in the gym for a week. Um, part of the day was going over SOPs and role-playing and business stuff concepts, and then the other part of the day was spent on the floor and having them actually learn it, pick up the skills, interact, see how we're doing stuff, give them some feedback. Um, that was the first iteration. And then we went uh later that year in 2008 to a um two-day seminar format. Okay, and since then uh we developed online content and the tribe was a lot of the ways that we were doing stuff just because of the reach and scale of using internet. So we we uh I built literally from my um from the ground up um uh the website um that's still used by people seven six years later, still used by people, still delivering value and content. And um we you know we had about from all of our digital products in the tribe, we had about we worked with about 7,000 gems.

Wow. Wow. And and on top of that, which is a huge feat, you've also um you are the CEO of world's best boot camp, which has uh locations over 60 cities. Um and you were also uh you have something very exciting that we're gonna talk about. So I'm gonna I'm gonna hold off on that for a little bit because then we'll get to it. Um but something I like to ask everybody because this is you know reaching fitness professionals, and that's uh who's listening. What is what's your fitness story? How did you get into the world of fitness? How did this how's fitness affected your life? And give us a little personal anecdote.

So uh I never really saw myself as a fitness person, although um uh at 12 I started martial arts and I got really good at a at a point in martial arts to be uh ranked in the top 10. Uh and I had owned my own martial arts business. Actually, that martial arts business that I started when I was 20 years old is still running today. Awesome. So 27 years later, still running, um, growing, and my first employee to talk about the the so the that that business was uh almost in shambles um after about six months of operating because I didn't know what I know now. I didn't treat um uh I didn't treat the business as much, I didn't treat the business side as honorably as I treated the teaching side, and there was a huge disconnect. Um so in bringing up that business um and making it survive and thrive, uh I accumulated these tools. Uh and then um I kind of I sold a business and I kind of really didn't have a lot to do with fitness in that regard. Um I don't know if you consider martial arts fitness, and some people could say it is, it's not. It's a it was something that kept me fit, but it wasn't necessarily fitness. I didn't see it as fitness stuff. Sure. Um and then in 2006, I I didn't like where I was physically, personally. And a lot of people don't know this about my involvement. Uh I did not come to this this community, to the CrossFit community, um, because there was a business opportunity. I started, I actually called Andy as a client. And in the first day, I realized the similarities between martial arts and CrossFit. And there's a lot of similarities. Environment, um, one coach, space, all like there's so many, there's so many different things. And I and I um A A Andy is a great coach and maybe one of the best coaches that I've ever met. Agreed. Even to this day. Yep. Um, I loved his approach. Um, I loved what I got from the first um from the first workout. By the way, it was a four-round workout. I only did two rounds. That's that's how much it kicked my ass. And I'm like, wow, I I need more of this because what it reminded me of was when I used to prepare for tournaments and fights, um, the level of intensity that I had to go into for an eight-week or 12-week process. So I used to in martial arts, I would train twice a day, morning and night, as well as coach a whole bunch of classes and stuff like that. Um, I did that, I I I found myself tapping into that again and crossfit, and it really spoke to me. Um, and uh I remember uh I was working in online marketing for um a large company, and I remember sharing Nasty Girls workout and Greg Amundsen doing um uh workout thrusters and muscle ups. And uh I would share that video with friends. I'm like, you should do this with me. And like everyone thought I was nuts. And for me, it spoke, it spoke to me of being able to push yourself and get those results. I was fine with that, where other people were like, that's too much, and only one person, actually, two people got started. Of the 30 people I shared the videos with, only two people got started. Um, and that was fine because I wasn't gonna let them influence what I wanted to do. And so that was kind of the start of it. So I I started for myself, and then I realized what I knew could help out Andy. And then about a month into it, after him agreeing to hire me, and I didn't need I didn't need a job. I did it because I realized I believed that I had value. And Andy didn't have an answer. We had we had spoken, we had set up a lunch, he didn't have an answer of how he was gonna be a good dad with his soon-to-be son being born, his son Dashiell. Uh, he didn't have an answer how he was how he was gonna be able to straddle those two worlds. And I thought that I I I knew that I had a solution. Um, so I I worked for stupid cheap money, and I was there probably 25 hours a week um from five o'clock until nine o'clock at night, all day Saturday, Sundays and once in a while if there was something going on, but I was still working on stuff. And uh so there was kind of a dovetail between my own goal and um what I could help him with.

And then about a month in I said, you know, there's other locations like this.

If Andy's like one of the best coaches and he's struggling to kind of make this manageable, I probably could help other gyms. And that was the idea that eventually um took hold like 14 months later. We we really beat up my concepts and and took some of what because there was a you had to uh we had to translate what I knew from one world into another world. And so that translation and making sure that it worked the way that we the principles and theories worked the same way, and we got enough success to say, yeah, this is we have a blueprint now, and that and that's how we went onward. But I was always like I knew this in the like I knew that if I didn't get good, if I didn't get on that leaderboard in some regard, that I wouldn't be taken as seriously in the world in the in the crosswit world. So I worked doubly hard to not only grow his business and and smooth things out and and help him, I also worked on my own ability so that I got on the leaderboard and I was on the I think by I think it took me like four months to get on the leaderboard for one for one thing, and I was a number five.

I'm like, yeah, I'm on the leaderboard, and then so I was in it as much as I was in it as much as possible um to uh to help him out, but also help myself out.

And I knew that my own development would help with the validity from his clients and also from other gym owners. Sure. So there was a natural, there was a natural progression. I get better at stuff, I get more credibility from people. I'm not just the marketing guy or the sales guy, I'm not just a business person. I'm a pr and and I, you know, in in 2008, um, I willingly put myself through the cross game, the year that Jason Kalipa won it. Um and uh John Welburn broke my uh broke my big toe. It was uh it was a thruster chest of bar workout, and he launched his thruster to go to the bar, it bounced, landed on my foot, ouch, and broke it. And uh that was on the second day, and on the third day, um I DNF'd on the uh 30 cleaning jerks at 155. I just had I couldn't, uh but I still tried and and whatever. But it I so I did that in 2008, and then 2009, I went through the internal process across Los Angeles to be on the team because that's when they expanded the team stuff. And so I competed again in 2009 representing across Los Angeles for the team, which is really fun because it was at Aromas, and not many people you know know about the ranch and how kind of cool that was. It was like the woodstock of of fitness at that time, and it was it was freezing in the morning and then hot as balls at night, uh hot as balls in the afternoon. Like by by 11 or 12 o'clock, it was like 90 degrees, and it was dusty, and it was like, but it was it was fun. It was just a it was a fun thing. And I'm you know, I still challenge myself to this day. Um, in my condo, I've got an airdyne, I've got 700 pounds of weights, I've got a rack set up, I've got kettlebells, I've got a uh a pull-up rig for the doorway jam. So I'm still in it because you know, I I don't think personally, I don't think I should ever stop challenging myself. And also, if I'm gonna be in the space, then you know, my clients who are gym owners or their clients need to know that the person who's developing stuff is somebody who's you know not only talking the talk but also walking the walk.

Yeah, I think it's great. And I was at the um I was at the games in Aramis as well. And I remember all of that. I remember watching Annie Patronic running up the hill with a sandbag. Yep, yep.

That was um still, you know what, still to this day, people say that was that might have been the hardest workout ever.

Yeah. Yeah, it was crazy. And I also remember that Panda Express was one of the sponsors, which I find hysterical given the uh the zone diet that was so fashionable at the time during CrossFit. But uh I ate it. I think I ate it at least three times when I was there. Um so, John, like many successful people I get the opportunity to talk to, you have a morning routine, right? And you and I talked about it a couple days ago. Um do you care to share what that is? Because I found it really interesting.

Sure. It's uh I I it's something that I believe every uh business owner and every individual should do. Um so normally uh if you're if you're an adult, an adult with a child or a business owner, the moment that you wake up, it's you're solving problems and you're you're at the beck and call of responsibilities. So when do you find time to replenish yourself and nourish yourself, um, not just physically with food, but mentally. And that's uh it's really easy to get lost in the hustle, in the grind. So I do three things every day. Um I did it this morning, I do it when I'm I do it on the weekends, um, I uh do it on holidays. There's I do it all the time to to refocus me on what I'm doing. One of those is I'm writing a statement down. Uh I have a yellow note tablet that's right next to my computer right here, and I have uh, you know, if I flip back to, you know, I've got these statements that I'm writing, and uh, you know, one of them says, I'll let you know how audacious I am. I evil I easily joyfully run a billion-dollar company.

Love it.

I write that 15 times. Um, I got this, I actually got this from Scott Adams, who is uh the creator of Dilbert. He actually does stuff like this, and uh he well, he only does one thing, which is writing down his his goals 15 times. Um, I wordsmith them to be as effective as possible. I'm very much into um neurolinguistic programming, programming your brain, um, self-hypnosis, conversational hypnosis. So the way that I word it, the wording is important. Um, but what's the most important is just being consistent. You could get you could refine the wording as you go, but white write down what your goals are. By the way, it's always first person present tense, not I, I I'm about to or I'm going to. It's I I am, it's present, it's happening. Um doesn't matter that uh it doesn't matter that it's manifests itself right now. It's I have to I have to act like that. I've got to write it down like that. Um, because if if you're always writing it's going to happen, well then it's always going to happen. It's always gonna be outside of your reach, outside of your extent of uh you know what you're doing. It's always gonna be something down the road. Uh then I I read something and you know I'll let you know the two books that I'm reading. One of them is um Ogilvy on advertising, which is great. Um it's just great to it's great. He's you know, his company's his company does five billion dollars a year. It's great to see where people came from. This is an old book. This is probably written in the 70s, but it's still really relevant. And uh another book is this, the subtle art of not giving a fuck.

Love it, read it.

And uh, and so those are two of the things. And and when I say I read, I might read. I think today I read like a paragraph. That's all I did.

Yeah.

I don't kill myself over it. By the way, this morning ritual takes 15 minutes at the most. Um, and then uh I get uh put my headset in, get my iPhone, pull up a video of someone like Grant Cardone, Jim Rohn, um uh uh Gary Vanderchuk, uh someone in that ilk, and I'll go walk around the block half a mile or something like that, come home. It's great to get out. It's great to be out of my space, away from my laptop. Um, by the way, I do all this first thing in the morning. I do not uh do not answer any texts, I do not get on Facebook. This is I put myself first so that I could uh and and what I found I find from this is that uh stress level is really low. I'm not a super stressed person, but just the the calm that washes over me is great. Um, and um during that time frame the uh the creativity bubbles to the surface. And some people say, well, okay, I'll do that at five o'clock in the afternoon or eight o'clock at night, you're too tired, you're too exhausted, your brain is used up, your creativity is gone in solving problems, put yourself first. Uh, you know, the analogy is very similar to um the directions on a plane, right? If the cabin loses pressure, the adult puts the oxygen mask on themselves and then takes care of someone else. You need to do that, and there's nothing wrong with prioritizing that. Um, you know, being being a whipping post for people in your life is not a position that is advantageous to anybody, right? Being being you know, being on a short leash for someone's demands is not great. And for you to be for you to be an adult doing what you need to do, either for your business, your family, or your own goals, you need to prioritize yourself in that regard.

Yeah, I totally agree. And I I've I think um, like I said, everyone I talk to who I consider successful has some sort of morning routine. I've been tweaking mine for a long time, and now I've come down to something that I really like. So I read the Daily Stoic. If you're not familiar with that one, I do the five minute.

I'm actually friends with Ryan Holliday.

Okay, fantastic, even better. Um, I do the five-minute gratitude journal, which I actually borrowed, I think Tim Ferris wrote about it, and then I move. And whatever that means, whether it's a walk with a podcast, whether it's simply stretching for five minutes if that's all the time, or I could do CrossFit workout or I go for a trail one or something like that. And the rest of the day is set up nicely.

Yeah, I'd have to I'd have to add my one the one variable, and it's consistent. It's uh I do it probably uh 60% of the time is I do mobility in the morning as well. Just just because um I'm either standing at my desk, I'm at a stand-up desk right now, or sometimes I'm sitting, and I and and I just want to be more mobile, right? It's not a not a bad thing. So I'll probably spend I'll probably spend six minutes on mobility. Um, and again, about 60% of the time in the morning. I also do that in the evening prior to a workout. That's when I work, I work, I'm working out at around seven o'clock at night. But I do put that in the morning and and I just I just you know, everything just feels everything feels organized, everything feels aligned. My mind feels aligned with my body. Um, I feel aligned with what my goals are. No matter how, no matter how busy my day is, um, I know that I've done what I need to do uh to get some stimulus in because um to think that, you know, I mean I've I've launched, run, and been involved with dozens of businesses. I've made personally made millions of dollars myself. I've helped the community make about a billion dollars. Uh I don't know everything, right? I I and and I would be fooled to think that I do know everything. So maybe you know, part of this also is is a bit of humility and that um I'm not reliant on just what my base knowledge is, I'm always expanding what my knowledge is or my creativity level is, if that makes sense.

Yeah, makes a ton of sense. I think you always, I mean, everyone, if you're not growing and learning and maybe getting a little uncomfortable every day, right? That's that's where the magic happens. And um I I kind of I have a question for you here. And if you had if you had just this magic microphone, right? And at one time you could talk to every gym owner and fitness professional and give them one message, right? About their business.

What would that message be and and why?

that you don't have you don't know how incredibly powerful you are. You haven't tapped in you really haven't really tapped into yourself yet. Um and I see this having worked with so many gym owners is that they're wrong thinking that they're that they're into the 100%. And I know this from you know martial arts and from CrossFit and a lot of people know this is that being dialed in a hundred percent is hard to maintain but there's a big difference between that and running at a maintenance level. And I see a lot of I see a lot of gym owners get to this maintenance level of I'm getting some results and I'm feeling good. But but they don't know I I know this with I know this with uh probably five or seven gyms that I have right now they're million dollar locations and they started with me making eight thousand dollars a month and now they've expanded because they they've grabbed onto this and literally like there's this one gym in Lawton Oklahoma where they were gonna sell their gym so I you I I I met with them a year ago they were gonna sell their gym and kind of travel the travel the world and for some reason they decided to grow to get my boot camp license and they now have interest in five different gyms and they've grown the revenue by seven times. Wow um and they're on track in the next year to do about two million dollars and they didn't see what they had until they were until they until it was exposed to them. Like this is what you could do and for people are hearing me and they're and and they may be they may be thinking well that's just money they're just good at sales. No they're great at giving value right so by telling a gym owner you don't know what you have is you don't really know how many people you could reach. You don't know how powerful you are and uh I'm seeing this now with this thing that we're gonna be talking about in a second is that technology is leveling the playing field and you're not a local business anymore.

You could be a global business.

So some of that vision will be will be recognized some people see that what I see and they'll grab onto it and some people won't um but but my I would still say this to everyone that you don't know you don't really know how powerful you are and how many people you could help and what could really happen because I think we're still just scratching the surface. Even though there's so many excuse me there's so many locations there's so many other franchises like Orange Theory and all these and all these other businesses there's you know um uh Soul Cycle is a is a business that's come up in the last three years and they're doing they're doing so well even all of these successful businesses haven't yet done enough because obesity is on the rise and I get that we like kind of what we're doing and what we're giving our people but what what's what's going on with the overall picture right I've been in this for 11 years I've worked with so many gyms and still obesity rate is on the rise. So what how are we actually affecting our market? I think that we have a responsibility to not only work with the people who are willing to move but we have a responsibility to crack the nut and find people who don't like our message but eventually do like our message. I think that's the biggest um actually I think that's our responsibility. I'm not even gonna say that's that's our biggest opportunity I think that's our responsibility in doing that. And that's kind of where I'm that's where my business is focused right now. That's where a lot of the people I'm working with that's where uh these other things we'll talk about in a second that's where they're headed is to go outside of people who like intense functional training people who like boot camp. Okay, great that's a decent audience how about the other 90% of your community what about that what about what are how are they going to get what they need to live longer more fulfilled lives.

Yeah I agree and I love it and that's so let's dovetail into that so how do you uh one of my very favorite subtopics on on this series is uh technology how it's changing the industry how it's changing everything right since 2007 you know when the iPhone came out and a bunch of other things the cloud and um how do you see technology changing the fitness and health industry and and start telling us about what you're up to now because it's exciting and you were telling about the other day and it's it it fired me up and I want to I want everyone to know about it.

You could be anywhere.

I was just on a phone call prior to this with a person from Pennsylvania who uh was in my high school class who saw the results that a person is getting from one of my products and she's using this person in Pennsylvania is using one of my products and um she's gonna hire me she's hiring me to have the results that this other person had and uh that wouldn't have that wouldn't have happened before if I didn't have this product um and wherever the in the internet is you could be right so uh so I don't think people are I think people are looking at themselves as a local solution not a global solution and now you've launched the the better human app the better human project tell us about that how is that harnessing technology what does it mean for the future of fitness and health and um yeah just talk to us about that so um so the series of gyms that we're working with we we we had a solution that um that I was so I I so I developed a product about a a year and a half ago called the original flexible eating blueprint and I saw a lot of people using my fitness pal and I was I honestly um uh did not like that I was building a client base to help out under armor so I developed a solution for uh to kind of stop that and it was an app and the app is the uh the better human app and um the the technology that we put into it anything that you put in the in the app whether it be um food and it tracks workouts um we developed something called the coach's dashboard and uh the dashboard allows a coach in real time to see every input that their clients are putting in uh because you and I know this that clients are horrible at self-reporting so first off you've got to mean the mentality that tracking helps tracking workouts and tracking food helps if you agree with that great then the dashboard gives you insight into what they're doing real time so if somebody's not seeing the results that they want then uh this will help with that then um a group of doctors endocrinologists people who are dealing with obesity uh heard about it and they actually convinced me they said if you add a couple features to the app you could literally turn the tide of obesity in America by giving doctors access to the same dashboard with permission of the end user giving doctors because right now um medicine is reactive it's not proactive somebody has a problem they're overweight they're obese they go to the doctor even if even if they're even if they're working with the doctor on things they're the doctor even if there's checkups the doctor is reacting to what that person did not um uh not being proactive about it right it's been two months three months whatever a month doesn't matter they're still reactive and they're they're trying to look at what the person's doing from a distance self-reporting and it's not that useful so um this group of doctors convince me that if they had this they could and throughout the technology doing push notifications a person could you could click on a person send them a message a doctor can send a message or a coach can send a message and say hey I noticed that you're off on your macros or you haven't moved and let's get back on that right you could be proactive in that and and and see better results but this is probably the biggest thing is one of the gym owners said is that what you're doing with this alliance Birch is you're actually bridging the gap between kind of two warring factions. The fitness industry doesn't necessarily respect doctors because they think that they're a shill for the pharmaceutical industry and I get that. And the doctors think that trainers coaches are a little bit too extreme and that their methods methods won't apply to everyone so we have this we're both trying to battle obesity but we're not working together. So I'm working right now with my cities with my locations for the boot camp that every boot camp will be aligned with a healthcare professional and uh they will be going after a market of individuals that is not currently raising their hand and saying that I'm ready for boot camp because you start saying the word you know PT or workouts and and those people don't they can't hear that because they're so far away. So it's gonna be a different approach uh I've been saying this is we're gonna lower we're gonna lower the incline and lengthen the runway for these individuals to get the app and get them moving not so it's gonna be called activity not workouts activity and start on the macros and that person may end up being a client at the gym a year down the road but you know if my math serves correct we're gonna you know triple or quadruple our reach and help out people um and there'll be benefit to the gym it'll be benefit there'll be benefit for the doctors as well because it's a it's a you know we're exp expanding their marketing but more importantly we're reaching people who are not nobody's nobody's reaching them right now nobody has a solution and the and the doctors you know I'll humbly say they feel that I have the solution with my approach which is which is measure what you manage with food and sorry manage what you measure with food right manage that and move daily activity daily minimum effective dose and for some of these people walking 400 meters will be the activity attempting a pushup from your knees will be an activity that will and will it'll be a progression into more and greater stuff with feedback with we'll put them in private groups on Facebook with communicating not overdoing it not getting too intense doing it slowly and that person may not you know a large majority of the people may not ever um uh join the gym who who cares right at least they're headed in the right direction and they've seen results because I know that people who move more daily and who manage their food intake see better results. Know that hands down. And that may seem overly simplified to people who are doing Fran in two minutes and 30 seconds but for all the people who are doing that where is everyone else and for every person who is doing Fran in 235 they know at least 10 people who can be helped by this app right you know I can I don't do Fran in 235 but I do it quickly and I know a lot of people that would never have come in my gym who I love dearly who I would want to help but I didn't have the the tool necessary to reach them effectively.

Does that make sense? And I think that's where this comes in to really broaden the stroke in which a trainer can work. And you're right. I mean from my experience I've I've worked with clients who are over 400 pounds and trying to get the doctor to work with me on some things, they don't take you seriously right as a trainer if they don't know you. And the fact that you're bridging the the the two between what I consider fitness and and trainers being the front lines and the first um part of of preventative health care and then actual medical health care, I think it's brilliant and I love it. I look forward to seeing it um how so how are you rolling it out right now? How's it how's it going right now?

So we've gone out to the we're we've gone out so 60 gyms are using it right now it's mandatory it's part of the boot camp. They are not only is bootcamp using it but their their clients are using it. I've gone out to other gyms um so we're expanding it to to more to more cross fit gyms um and we're also talking I'm also talking with other franchises um that are similar um uh whether it be Basecamp fitness or um orange theory or other things I my job is to get this in in the hands of fitness professionals um it regardless of their um denomination right like I like it to me it doesn't matter what matters is that we get enough people doing this so I'm working on that end and then I have the doctor uh so right now we're doing we're finishing up a case study so my bootcamp people every location file is the same programming it's similar demographic um they're all it's all the same standard and it's all the same time frame so we're actually doing a case study for people who are using um a paper tracker versus people who are using the app and see it see the difference in results my next bootcamp that starts in a couple weeks is going to be using that approach as well and um uh we're gonna uh get published in a trade journal so the doctor's gonna help us get published in a trade journal um and that's that's what we're working on to to roll it out um every doctor that I've spoken to uh not only this small group but uh other so we we've probably got about 12 that are like on board with it right now they're like yes this is we yeah we would love to have this and uh it's you know it's not a it's you know the you uh there's no extra fee for the gym it's the end user's paying nine dollars and you get the you get the dashboard there's no minimum um and there's the doctors don't have to pay anything for it so I'm I'm trying to reduce as much although there's a ton of value I'm trying to reduce as much much friction as getting this out there as possible um and getting and and so my job is getting the word spread.

And if I'm a fitness professional or anybody for that matter and I want to get involved with with the better human app and the better human projects what how how do they do that? How do they get a hold of you? Where do they go?

Just message me there's information in the app in our FAQ um there's met there's on the Facebook page that they just have to message us and we'll we have an on-ramp process we go through a training we spend about a week training them on how to use stuff how to implement it how to present it to people the outside of the core group that I'm working with we're not working with them to get doctors involved I have the most influence and the most compliance with my core gyms for who are using my license that's what we're doing first and then we'll kind of roll it out to other locations after that after we kind of get um those 60 up and running we'll kind of we'll kind of roll that out.

Awesome yeah this is incredible I really look I really look forward to watching how this works and and how you're gonna change people's lives and possibly the world. I love it. I love big problems take big ideas and man you're you're the right guy to do it. So um John I I can't thank you enough. I also want to thank you for that three day seminar back in April of 2009 that permanently changed my my life in the fitness industry um doing the biz razor game and uh we'll be following you and thank you.

Well thanks for interviewing me I appreciate it. I appreciate everyone who watched this um I get that some of my ideas may be challenging but we are really amazing and if we just looked at a wider view and adjusted what we are doing we are the catalyst for change in the world. We, the people who are watching us right now are the catalyst for change. It's not someone else it's not the government it's not the pharmaceutical we are the catalyst for change. We just have to believe that and and get and all of us get on the same page and get a line and um maybe I'm crazy enough stupid enough or willful enough to actually be the person to lead that charge but that's that's the direction that I'm going in and I literally can't sleep at night because I want to get up the next morning and work on this because when you when you have an endocrinologist who convinces you that the thing that you created could change the obesity rate in the in in America you take that seriously right I maybe I didn't realize what I had in the power of my hand. Maybe I didn't realize that with the app and now I see this bigger picture of what I could really do with that. So that's what I'm that's where I'm headed. Awesome awesome thanks for interviewing me I appreciate that I appreciate everyone listening to me and message me either on the Better Human app Facebook page or um get the app and message me through the app.

Awesome we will uh we will definitely be in touch and we'll be following you closely thanks again John thanks Eric I appreciate it thank you for listening to this episode of the Future of Fitness podcast and webinar series we're working really hard here and we'd like to do that