Using Surveys to Market Your Business - Dontre Doxley

If you don't have the data, you are simply doing hope and wish marketing. You're sitting back and throwing spaghetti at the wall and seeing what sticks. Now, if you've got deep pockets, then you can afford to do this because that means you can afford to lose money. But a lot of us, we can't afford to lose money. So we have to measure six or seven times and cut once. And that's what this survey allows you to do.

What's up, fitness fans? Welcome back to the future of fitness podcast and interview series. This is your host, Eric Malzone. And this is episode number 64. I talk to Dante Doxley. So Dante is a fitness entrepreneur, I guess is the best way to describe it. He's a former gym owner. He's also a firefighter. And now he runs uh fitnessandmarketing.com. So he's had some good, he's got great stories. He really does. Uh the story talks about, you know, really hitting rock bottom with his business and having to climb his way out. Uh, it's powerful. And if you've been in business long enough, you've been in circumstances like this, and they tend to be one of the greatest motivators and um periods of growth because you have no choice. So before we get into a little bit more about Dante and what he's talking about on this episode, uh do me a favor, um, just go and rate the show. Go to iTunes, subscribe, give us a positive review, send some positive vibes our way, and we'll keep doing our job uh producing great content that is relative to the industry. So, more about Dante. So, in this particular episode, he talks about the Golden Survey, which is a great tool to get to know your clients, why your clients come in, and therefore develop a solid marketing plan. So, how to use a survey to market. That's what you're gonna get from this. And he also has a special offer. So if you go to fitnessandmarketing.com forward slash FMA-podcast, there's an offer there waiting for you. So without further ado, this is Dante Doxley. Enjoy. Hey everybody, welcome back to the Future of Fitness Podcast interview series. I'm your host, Eric Malzone, and today I have Dante Doxley, and I've had a pleasure of talking to him, obviously, a couple times before the recording date, and his story is awesome. Um so I'm gonna let him jump into it. So give us your background, Dante. Um you have a lot of yeah, it's a good story.

It's a good story. It didn't feel good while I was going through most of it, but I'm sure. First of all, Eric, uh, thanks for having me on the show. I want to say hello to your audience. I mean, this is this is great. Thanks for bringing me in and letting me talk to your people. But so yeah, uh, got in the fitness business as a personal trainer in the late 90s, but it wasn't until around 2004 that I partnered up and opened a uh a true facility. And it was a wellness center. What we did was we were a hybrid cash and carry a medical building because a lot of us had medical background. We thought, wouldn't it be neat if you had a facility that could actually use insurance? And this was when no one was really doing this. We we understood working out and we really understood medicine and how hospitals and clinics work. So immediately we partnered up with some doctors, we got some medical directors, and uh we we called ourselves a wellness center so that we could bill uh medical billing. And so for some of our clients that needed um physical therapy or if they were morbidly obese, those were just some of the things that fit under medical billing. And and then for those that couldn't qualify for medical billing, like using Blue Cross and the rest of them, then they were completely cash and carry. And it started, I mean, it was dude, it was rock and rolling, it was doing good. I mean, we raised a lot of money when we initially started, and we uh but we were in our 20s and young and stupid, so we were blowing through it as fast as we're making it. We gave ourselves just ridiculous salaries out the gate, right? Like if I was I was CFO and I was gonna have a CFO salary, according to what I thought that was. So we were blowing it, and then um then the recession hit, dude, and and the bottom fell out, and we started hemorrhaging clients. Uh, banks started calling loans on us, like legitimately, we need our money back. Investors were showing up every day completely uneasy. I mean, what looked like a short bet uh turned into a nightmare overnight. And then we spent probably about three years, much like anyone else who was in business during that time, we spent that time fighting and struggling uh in and out of court, uh, personally just devastated. I can't tell you how many apartments I was evicted from, lost several vehicles. Uh here's a true story. I was in court so much being litigated against uh during this time that some people there thought I was a lawyer. I mean, the only other people showing up at court on a consistent basis like that were attorneys. But it was my partners and I, we were just deciding who was going to go to court that week because everyone, to include the investors, everyone wanted their money back. And so we really struggled. Uh, there were times where uh the banks would pull up and take most of the stuff out of our facility, the stuff that we had put up, you know, to get the loan. And so we'd have to start all over from square one. But what would happen was we had to start getting really creative with our marketing. And this was a time before uh Facebook had really gained traction, people didn't know what it was about, and actually we still had MySpace. And so we had to do old school gorilla campaigns, pounding the pavement. Like for those of us like yourself that have been in the business, you remember door hangers and uh windshield flyers. And so that's that's what we had to do. We didn't have the internet to drive traffic. We actually had to get out there and knock on doors and meet people at the mall and hand out business cards and be constantly selling, or what I used to tell my people, dialing for dollars. Like you didn't, you didn't have a choice. And also inside of that, uh, I started learning more about uh copywriting, more about lead generation, more about NLP, um, more about email marketing, and just got better and better at it. Yeah, and that's that's actually that's actually what saved us in the end. And we bounced back stronger than ever. And and before I sold my shares and got out of the business, I got out of that fitness facility altogether, uh, we were going strong. We had completely rebounded, we're in the biggest facility we had been in. Uh, we brought on a physical therapist and we were doing, I mean, hundreds of thousands of dollars in physical therapy alone, huge 15,000 square foot facility. So we bounced back. But I'm telling you, my marketing was on point. I mean, it was the it was, yeah, that's that's really what saved us. Yeah.

I it's just it's it's amazing. Or it's not amazing. I mean, we hear the stories all the time about, you know, once your backs up against the wall, you you really start to take some action, right? Start doing things that you would never imagine doing if things are going well.

Right, absolutely. And and another thing that's just so simple, and and I address a little bit of this in my book too, is we had to really get everyone selling. And I'm sure you agree with this. I I can't tell you how many times I I help a facility, I walk in there, and most 99.9% of the selling is left up to like one or two people. Yeah, and that's primarily primarily the owners, right? They need to be doing something else. Everyone else is sitting back getting fat off the table scraps, and you got one person, and the sales fall squarely on them. And you know, that's a failed model, and that's what we were doing too. We had to step back and look at this and be like, look, I don't care if you're the cleaning lady, the front desk girl, or a trainer, everyone in here is responsible for sales. Yeah. Some point of the process.

Yeah. Yeah. And you know, I I reflect now because I was guilty of it too. You know, I did almost all the selling. Eventually, towards the latter part of the facility ownership that I had, I would start to train people to do that. And but you just, you know, you're like, it's it's that thing where I'm just good at it. I've been doing it forever. I know I can close it, right? Right, right.

Or this whole thing of I want my trainers to just focus on training. Like I used to I used to say that too. So no, everybody sells. Everybody.

Yeah. So Dante, tell us, tell us now, what are you what's your what's your evolution that you've you've formed into now? I mean, you've um, you know, talking before this, you've got different revenue streams, right? You've you've definitely diversified and now you're really pushing into the fitness industry.

Um absolutely. I left the brick and mortar and told myself I'd never do brick and mortar again. It's just something I didn't want to do, but but because of the trails we were blazing in that area and it, you know, here in Tennessee, everyone was always coming back to me, emailing me, trying to get my phone number and say, hey, could you help us out? Like, you know, and and I run into so many fitness guys that are good at training, they're really good at getting client results, but they're terrible at marketing. Yeah. And so I I knew it was time for me to do something about it. So I I recently started writing a book and and helping people out the best I can. And that's when uh fitnessandmarketing.com started. And I haven't looked back. I'm I'm enjoying helping people.

Cool. How do you do how are you doing it like one-on-one coaching? Are you doing are you doing courses? How are you doing it now?

One-on-one coaching courses, and really I just put out at this point because writing the book is taking up so much of my time. We're just putting out a lot of free content, you know, just what we know. And if you know, email sending out content through the email, sending out content through a blog, but mainly right now doing a one-on-one coaching. I will actually go to a facility and do a top-to-bottom uh survey of what what they're doing there. Sometimes look at the books and really look at their marketing model, their sales model. Yeah.

Yeah.

How does that process unfold? I'm curious. Like, how do you have a system to it or how does that work?

Absolutely.

The the first thing, yeah.

So the first thing I want to know when when I go help out somebody is uh, are we are we in dire straits? Like at what point was I called to come help you? Is this just one of those, hey, we're doing good and we need a little bit more help? Or is this one of those where the doors are about to close in 30 days? And the reason I say that is this I've been there, okay? I know what that's like to have those deadlines where if you don't come up with a large sum of money, right, in 30 days, and I'm sure if you've been in the business, you understand this, you're gonna lose something. So I first have to find out where they are in the journey. And there's there is some times where uh after we've got permission to look at the books, and I sit down with my accountant and we look at the books, there are some times where unfortunately we have to tell people to stop throwing good money at bad. Okay, like this this is it's over, it's done. But there are times where you know people their backs against the wall. If we have 30 to 60 days, we can get in there and run a campaign, we can run a quick campaign to come up with some money to stabilize them for a little bit, right? Take the pressure off for a second, right? Because nobody likes to be in a pressure cooker. Take the pressure off for a second, and then that's when we can look at the systems. And the the first thing, the first thing I look at as far as the systems is sales. I believe we live and die by the sales. So we can pick, we can fix the systems of the front desk, we can we can fix everything else, but it sales has to be important. And to to conclude that, when I talk about sales, like what we're gonna talk about today is no freelancing. So, right off the bat, no freelancing, no hope and wish marketing. You don't want to go into the facility, you have one personal trainer, one of your trainers selling a package one way, and then another trainer saying it's something no one is doing the same thing. So we immediately stop that. We give them proven sales scripts to use. Everyone uses the same sales script, and that that gives us metrics too, right? Because then we know if the sales script is working or not. So everyone uses the same sales script, everyone's saying the same thing right out the gate, and and then we go from there and and and you know, hopefully start generating them some money.

Yeah, and what type of facilities are you working with? Is it um bigger box gyms? Is it micro gyms?

Well, we're talking micro gyms, and that's where my heart is at. The small boutique boot camps, those are the guys, the small CrossFits, that's who I really, really want to help. Uh, at this point, we we we haven't really worked with any other big box gyms. And a lot of those guys have a lot of red tape in their own way of doing things. Uh, but the small mom and pops, small boutique boot camps, those we we love those guys. Yeah, and I think and and like I tell them when I first sit down with them, look, the community needs you guys, the world needs you guys more than ever. And I believe that. So my my passion is to keep them in business.

Awesome. Yeah, I love it, man. I totally agree. I mean, I've I've uh talked to my fair share of micro gyms every day. And um You know, there's no there's no school, right? You can't go to school for that. You can't uh there's no very little, I mean, because it's such a new movement, too. There's very little proven methods, and you see a lot of mentorship programs out there, some are proven, some aren't. Um, but really it comes down to just getting in and learning the tough way.

And uh yeah, exactly. And you know what? Hey, you and I, we learn the tough way. So anybody who's out there listening, you guys listen to the guys, the grizzle veterans that have been through it, all right? Please make my help me make my journey mean something. Don't do what I did. Like we can help you so that you avoid some of those pitfalls. Yeah, don't reinvent the wheel. The stuff we're gonna share with you today is proven. This is high-level Madison Avenue advertising uh knowledge, okay? So so take this and run with it. And for and for those of the people that say, well, it doesn't take all that, yes, it does. Don't think for one second that you don't have to have a highly dialed-in marketing plan. Yeah, you have to, or you're not gonna make it.

Yep, I love it. So let's get into it, man. Let's talk about some tactics, strategies. Um, lay it on us. What do you got?

This is what I have. All right. This is the first step because a lot of times in marketing, we put the cart before the horse. We automatically want to start writing sales copy, we want to start writing campaigns, we want to start promoting. And before we do any of that, I want to introduce what I call the golden survey. Right? I think it's completely important that we we survey the audience that we have for several reasons, but one to find out what they truly like about us. So today I'm gonna break down the survey. I'm gonna tell I'm gonna teach your audience the five simple questions that I use. All right, now they're simple but they're powerful. I'm also gonna show you guys how to pre-qualify that survey on the front end because not everybody that you know should get this survey. And then we're gonna quantify the data, which is a very fancy way of saying interpret, right?

Right.

So the golden survey, like I like to call it, consists of five questions that we need to ask our clients. And this works as long as you have five or more clients. The first one is age, and this and the second one is gender. So age and gender, and you would be surprised at how many facilities do not know this ratio. And this is very important because you need to know if you have more females, if you have more males, because that's going to affect your marketing message, right? That's the difference between, so we talk about you know, writing your sales copy and your promotions. That's the difference between saying flat tummies and ripped abs, right? Both sound great, but they resonate with two completely different audiences. And if you don't know your ratio, you have a lot of uh mid-30s mommies, mid-40s mommies, if that's 70% of your group, guess what? They're not going to respond to ripped abs, right? But you have you have to know that first. Yeah. So age and gender, age, age is also important so that you can have more age-appropriate training programs, especially if you have a lot of older people. So, number one, age. Number two, gender. Number three, this is it, you should word it exactly like this. What do you find cool about us? Or what do you think is cool about us? And the reason why you want it casual, right? Is I'm I'm not a big proponent of uber professional frankin speech, like corporate speech. Don't do that. Let's reach the people on their level. What do you think is cool about us? What do you think is hot about us, right? Yeah, so they'll answer. It's a very important question. Number four is equally important. Where do we suck? Right? That's let's just let's get right to it.

Yeah.

Where where do we suck? Or here's another way of wording this one. Where do we hate about us? What or what do you hate about us? Now, hate is a real strong word, but let me tell you why I like this one. You're it'll make sure that you don't get BS, you know, BS gripes masquerading as true complaints, right? So we don't want to hear just little gripes that don't matter. Like we want to hear the true complaints. So, where do we suck, or what do you hate about us? Number five, why do you do business with us? Now, let this one be multiple choice, and we're gonna show you later. Well, I'll tell your audience exactly how you design these surveys, the software that you use. But why do you do business with us? Usually three categories, and you can adjust them to your business. But I like to say it's weight loss, weight gain, or uh medical issue. Maybe there's some type of uh disease issue like diabetes, or there might be uh what we call a uh you know a metabolic process going on. But those are the three major avenues that are gonna make your money. I guarantee you you can dig deeper, but at this point, it's not necessary. People either want to lose it, gain it, or there's some type of disease going on. And and what we're attempting to do here is get a 5,000-foot view. We can get in the weeds later and be more specific. But right now, I can guarantee you that probably the first two are what's making most of your money. But we just want to figure it out, right? So those are the those are the five questions. And I'll tell you what, before we go any further, I have to tell your audience, be prepared for the results. You might get your feelings hurt, but you need you need to expect this and and just get over yourself because we all suck somewhere. And there's there's another thing that may happen. Uh, you may find out that what people like about you isn't necessarily what you like about you. So you have to be prepared to step back and maybe go in a different direction. But we'll talk about that a little bit more in a second. So we have we have the the five simple questions in my golden survey: age, gender, what do you like about us, or what's cool about us? Where do we suck, and why are you doing business with us? Five simple questions. And keep it at five, guys. You you think about yourself. Like I'll ask you right now, Eric, do you like taking surveys? When someone puts a survey in your face that has 10 years, no, nobody likes to do that. Too busy. Yeah, too busy. Everybody's too busy. So, you this is your opportunity to get in five quick questions, and that's it. Trust me, that's all you're gonna get. Now, who should get this survey and who should not get this survey? This is really important because not all of your clients will get this survey. This is what I call pre-qualifying the survey on the front end, making sure the data you get is the data that you you really need. We have two types of clients, and uh, author Dave Crenshaw came up with this term. I can't take credit for it, but I love it. The first client is the MVC, or what stands for your most valuable client. This is the client that you love. You love to see them coming through the door, they have tremendous buy-in. Whenever you have a new product, they're pulling out their credit cards, they're on time, uh, they're smiling, they're your mouthpiece in the community, they're always bringing referrals in. You love this client, you want to have more like them. But for every good, there's a bad, right? The opposite of the MVC is the LVC, the least valuable client. And for those of us that have been in business for a long time, we all have LVCs. Now let's talk about the LVC. The LVC uh shows up late to the workout routines, their workout uh routines are spotty and lackluster, but they complain the most about results. They're always threatening you with refunds, all right? Getting money out of them is like pulling teeth. Maybe sometime their cars don't go through. The bottom line is if you didn't need to pay the rent, you probably would not want to deal with this client. This is the LBC. Now, why have I just shared that? Because I do not want you giving this survey to the LVCs. We are not interested in what they have to say. Because the simple fact is you do not want more like them, right? You don't want more headaches, more pains in the butt. You want MVCs. So, in order for us to attract the MVC, the most valuable client, we have to understand what they like, and then we have to go out and find more like them using their language. And so that's how we pre-qualify. We give the golden survey to our most valuable clients, your LBCs, least valuable clients, leave them out of it. So go ahead, Eric. You had a question?

No, I didn't. No, I think it's great. And if I could add one thing, I mean, I've done my fair share of surveys in the past, and none have been this simple. But what I really like too, which I think is is a you know a minor thing, but it makes a big deal, is you keep the first two questions simple. Because that starts people. If you start off with like uh, you know, a multi-layer question, people are like, the first thing they do is like, uh, but if they start and all I have to do is click two things, like, oh, I'm only I'm 40% done already. Yeah, yeah.

Yeah, that's it. Absolutely. Yeah, dude, we want it easy. I mean, come on, we're adults, we have we have busy lives, right? So, yeah. Okay, so now let's so we've talked about qualifying the data uh and and making sure that we put it in the right hands. Let's talk about quantifying the data, and that's a very fancy way of saying interpret. None of this data means anything if we don't know how to interpret it, if we don't know how to read it. Because what we're hoping is that we can take the data from this survey and start to craft our basic marketing message. Remember what I said. We don't want to do hope and wish marketing. We're not trying to write down a bunch of sales copy that doesn't resonate with your MVC. We have to have the sales copy and the promotions that resonate with the MVC because we want more like them. So we're looking for a common theme, a common thread. And you will find one. I tell people this all of the time. You will find a common thread in these answers of what they like about you, of where you suck. You'll find a common thread in the age, uh, even in the gender. That's why I said when you initially set out, you may have thought to yourself, I A bunch of 20-some-year-old young uh males that are in good shape. A year later, you go look at your gym floor, you have one or two of those, and you have a hundred women, right? Right. That's just the way it worked. Guess what? It is time for you to adjust fire, look at your marketing from a different angle, and go get more of them, right? The people that are actually paying your bills. So here's an example. Here's an example I like to use of some of the some of the survey answers that we may hear. When it comes to what's cool about us, you may hear something like uh the bathrooms are clean. A lot of people may say that your facility is very clean, or they never have to worry about uh getting a fungus or something like that. And so initially you're thinking to yourself, well, what can I do with that? Cleanliness and tidiness in organization is a very big deal for women. Believe it or not. You may think that simply being out on the floor and giving them a kick-ass routine is all they care about, but women are it's clean bathrooms in a clean facility is huge to them. And if you want to get a good word of mouth going on, you have to have a clean, tidy, organized facility. So if you see this response coming back on your surveys, that's a good thing, right? You run it, you run a clean, tidy, organized facility, and then you can you can use that as a pivot point for some of your marketing. Let's look at another one. What if you get survey results that say uh classes always start on time? I am in and out, uh never late. Uh that means that you are very punctual and you respect your client's time, which is also a good thing, right? How about this one? I can fit in my jeans again, I can see my abs. I've never felt better. If you see a bunch of these responses, Eric, what does this mean? This means that you get results, right? And so you can you can you can use that as a pivot point and start writing your marketing message around your strength. So whatever your strength is, that's where we're gonna write the marketing message because we want it to resonate to our MVP. And we're simply using what they like about us, not what we like about ourselves. What we like about ourselves may not be resonating.

Yeah.

Make sense?

It makes total sense, man. It's very simple and it gives people what they what most people need. That's starting.

Yeah, absolutely. So, right, so we got the golden survey, the five questions. That's how, and and then pre-qualifying the data on the front end, and then of course quantifying the data on on the back end. And like I always like to say, once we have the data, it's like a scientist with empirical data. Breakthroughs are possible at this point, but we have to have the data in front of us. If you don't have the data, you are simply doing hope and wish marketing. You're sitting back and throwing spaghetti at the wall and seeing what sticks. Now, if you've got deep pockets, then you can afford to do this because that means you can afford to lose money. But a lot of us, we can't afford to lose money. So we have to measure six or seven times and cut once. And that's what this survey allows you to do.

Awesome. I love it, man. And I think what's what's the great thing about it is it's so actionable, right? Yeah. You can literally you can create it. So, what platforms do you suggest? Like a SurveyMonkey or absolutely, yeah.

So here it is. I've got two of them that I like to use. I like SurveyMonkey and I like uh Mervey.com. And I'm sure that uh somewhere in the show notes, you can put these down. And I also have something uh free to give your audience, we can discuss a little bit later, that's gonna have all this information. So for those of you that feel like you've been drinking out of a fire hose the past 30 minutes, don't worry about it. We're gonna we're gonna have a link so you can go get all this information. And uh, but SurveyMonkey and Mervay Monkey. Now, but here's the deal don't be intimidated by the tech and the software. I will tell you one thing. If you want to just get it done, go ahead and just go old school Microsoft Word. Get in there and bang out this survey on Microsoft Word, print out some copies of it and put it in the hands of your NVCs. The tech that I'm gonna show you, I mean, it's simple, it's sexy, it's great, but don't let that deter you. You can simply get a piece of paper and write the survey on there and pass it out. Especially like we said before. If your back's against the wall, remember what we talked about. Like if you if you've got 30 or 60 days to make something happen, you might just want to go ahead and get a piece of paper and write the survey on it and start passing it around.

Yep, yep. And then you don't have to worry about spam boxes or you know anything. You know it's getting innexed to the right person, right? It's gonna get there, which is a great point. I think uh, you know, Google Docs is something we use all the time. It's super, it's free. Obviously, it's really easy to use, and that's another one that's that's uh very, very simple and effective as well.

Right, right. Google Docs, yeah, that's good. So that that's it, man. That's that's the golden survey. And you gotta start there because that's gonna give you your basic marketing message. And and you know, I'll I'll say this as well. Another thing that that your uh your survey is gonna do, if if you have what I like to call the virtual Craigslist of product offerings, that means it, and I'm sure people have seen this before, right? You've seen this in promotions or you've gone to a gym that offers everything from uh Pilates to weightlifting to uh pet coaching, uh, right? Uh, you know, dry cleaning services. I mean, they've got the whole thing. I I can guarantee you that out of that laundry list of offerings, there's only one or two that are making your money. And I'm never wrong about that. Every time I walk into a facility and you're offering a hundred things between hot yoga and everything else, we can look at the books and I can tell you that most of those babies are not profitable. And that's another thing your survey does. It allows people to say, Well, I like this class or I like it when we do this course. And guess what? If no one is saying anything about hot yoga, I can guarantee you it's probably losing money. Because that's also what I like to say. You have you have one of two things. You have a you have an offering that's making money or it's losing money, but there's nowhere in between.

Yeah, yeah. I love it, man. This is great. This is really valuable. So tell me, what's what what's up with Dante Doxley in the next two years? Where do you see yourself and where where do you uh obviously you have a you have a book coming out, right?

Yeah, absolutely. We're hoping that the book will be uh ready in fall 2018. Uh, just uh going going on a book tour, going on the podcast circuit. I have a bunch of colleges that I'm gonna be talking to uh for uh personal trainers and athletic trainers that are getting ready to be graduating. Some of them are gonna be looking to open up their own thing and generate some money. Uh so really a lot of touring and a lot of talking about this. Awesome.

And where do people find you, Dontran?

Uh, I can be found at fitnessandmarketing.com.

Simple.

Very simple. Yeah, dude. I did that on purpose, man. Yeah. Fitnessandmarketing.com. We don't even wonder what this is all about. Great for SEO. That's the whole story. You know what? That's a story for another time, too. But for your audience, let me tell you guys, don't get too clever with the name you're jam. Yeah, don't do it.

Yeah.

Let the people should be able to look at it and go, This is what you do, this is what you stand for.

You know, that yeah, yeah. Yeah, and we're the only ones who like, as the owners go, we're the only ones who really care. You know, we're like, that that name is amazing, but it's just amazing to me.

And that's it's just amazing. I'm so glad you said that. And that's another thing the survey can help with.

Yeah, yeah. Right on. Well, Dodge, I appreciate you coming on, man. I love um, I love that you do so much work for the micro gym movement. I I uh I really respect that and and getting in and helping people because it's a struggle. You know, if you've been through it, you just know it's um you're generally undervalued and uh you're overworked. And hopefully that that whole movement can start to get some some new traction. And uh I'm glad you're you're one of the guys on it. So everybody, Daltray Doxley. Uh, thanks for coming on, man. We'll uh we'll be talking to you soon.

Yeah, Eric, hey, let me add one more thing. Uh yeah, for yeah, for your audience, like I said, for those of you that weren't able to take notes, and I know this was was coming at you really fast. We put together something special for the FMA audience. I'm giving away a free chapter that discusses the golden survey, and there's also some videos that that show you how to set these surveys up. All you have to do is go to fitnessandmarketing.com forward slash FMA. Cool. That's it. That's specifically for your audience so they can go get more information on the Golden Survey.

Love it. Right on, ma'am. I appreciate that. So uh I have a feeling you and I will be talking soon.

Let's do it.

All right, man. Thank you. All right, Eric, thanks. Hey fitness fans, don't leave yet. This is your host, Eric Malzone, and I want to personally thank you for your support and listening to the Future of a Fitness podcast and interview series. If you have a few minutes, I would greatly appreciate it if you went to iTunes and gave us a favorable rating. Uh, as well as go to our YouTube channel and subscribe there. That'd be fantastic. If you know of anybody who'd be a great fit for the show as a guest, please hit me up at Eric at fitnessmarketingalliance.com. That's Eric with the C. Also, I have three questions for you. Number one, are you a fitness professional who's been in the industry for over seven years? Question number two, do you have an online revenue stream or multiple online revenue streams? Question number three, are you ready to break loose from your local market and take advantage of all of the opportunity out there in the online world? If you are, I want you to go to fitnessmarketingalliance.com forward slash mastermind. This will lead you to our level up mastermind group and all the information that you need to know. This is a group for high level thinkers within the industry who are ready to break free. So go check it out. It's fitnessmarketingalliance.com forward slash mastermind. Let us know if you have any questions. Thank you again for listening. I greatly appreciate your support. We'll keep it up from our end as well.