Justin Tamsett - Think and Do Different

Hey fitness fans, welcome back. This is Eric Malzone with the Future of Fitness Podcast. This is episode number 24, and I'm talking to Justin Tamsett. He is the managing director for Active Management out of Australia. So he's a business consultant, he's a keynote speaker, and he's absolutely a thought leader within the industry. And I'm very proud of this episode because I do believe it encapsulates everything that this show is about. We want to offer a ton of value to fitness professionals and insight and actionable steps that you can take and make the business better and therefore the industry better overall. So I hope you really enjoy it. In there, we talk about what it's like to manage millennials, uh, how to effectively use video and specifically Facebook Live. And Justin has a very successful Facebook Live, uh, JT in the Raw. How to focus on the client experience and why that's important, and then the greatest opportunities our industry has to leap forward. So I hope you really dig in and listen and take it to heart. I'd also like to make you a special offer. So we have been working very hard at Fitness Marketing Alliance on a proprietary software. It's a digital marketing dashboard. And if you go to fitnessmarketingalliance.com forward slash DIY and check it out, look into it. There's a little short demo on there. It's got do-it-yourself SEO, it's got a full dashboard showing how your social media and website is performing, what your competitors are up to, how you can take advantage of that. And if you enter the promo code FMA DIY, we will waive your $250 signup fee. So it's just $99 a month, and trust me, it's worth every penny. So go check it out. It's Fitness Marketing Alliance forward slash DIY. And on to episode number 24 with Justin Tamsett of Active Management. Justin, thank you for coming on. This is a real big pleasure. So uh tell everybody where are you right now?

Uh Eric, I am in uh Venice Beach and I'm literally uh one block back from the beach. I'm staying in a hotel that I've never stayed in before. It's a pretty funky little Art Deco hotel. And um I'm heading on my way to Mexico.

Right on. And what are you doing in Mexico?

I'm doing a keynote for the Ursa and Mikado Fitness Conference. So I've got a keynote there on managing millennials and leadership. And then I've got a second session which is onboarding members for long-term loyalty.

Okay.

Just one kind of industry-based and one that could be used across multiple industries.

Yeah, managing millennials, that could be that's a whole topic right there. We could probably talk about for at least 30 to 45 minutes, huh?

Oh well, well, I reckon we could probably talk on that for a couple of days. They seem to be this uh intriguing generation of of people. Um, and and as in fact, as I did my research, Eric, uh one researcher said the more we focus on millennials, the more we screw it up because they really are just like any other human being, needing the same thing. It's just that we've labeled them differently.

Right, right. Yeah, it's it's interesting. I mean, I um I found it difficult during my coaching career to coach millennials because uh, you know, I and you would blame it on certain things. I'm like, you know, maybe that's just the way I was in my 20s. Maybe that's just it. You know, now we just have a label for it.

You know, I kind of wonder that because you know the research says they they like to know that what they're doing is doing something for a higher purpose. Well, I'm 48, I what I like to know what I'm doing is for a higher purpose.

Right.

Um, millennials like to know the score, they like to know you know what's happening in the business and therefore their impact on the business. Well, when I was an employee, I wanted to know that as well. So I I I do think there is a label there. Um, and I think in general, I actually was listening to a podcast on the flight over today, and they were talking about how how weak leadership is, particularly in the sales area, because generally in uh most businesses, and this was a podcast outside the fitness industry, but in most businesses, we appoint the best salesperson to be the sales manager, or we appoint the best personal trainer to be the personal training manager, and uh, and as you know, and and many of your listeners would know, that doesn't necessarily make them the best leader, and and I think that's so as a result, we've we actually don't have highly skilled leaders leading these millennials, and so these millennials become problem children in our business when potentially we should be just working with our leaders and trying to upskill them and help them to become not just managers but leaders of of people.

Yeah, I think there's a whole world of responsibility that needs to be taking place on our levels, right? And people make it easy just to point fingers and label people. Um, 100%.

I you know, I totally agree with that. I think uh, and that's what I was saying in this podcast, actually, that as owners of our business, we have to take responsibility for upskilling our leaders in our business so that we can improve our our leadership within different roles within the business. And as I said, this wasn't to do with the fitness industry, but it certainly resonated pretty strongly for me when I when kind of analyzing our industry.

Awesome. Yeah, well it's interesting. Lynn, let's talk about roles because I know if people want to know what you do, it's pretty easy to find you. You know, I did some due diligence today, and it was there was plenty of information. You you're you know, there's a ton of videos on you, there's tons of information that you put out there. You could you you provide a lot of great content, but how would you describe your role within the fitness industry?

Um, yeah, I guess I like to consider myself uh twofold. One is someone who challenges the status quo on how we do things. Um I just think we've done things historically in our industry, and so we keep doing them the same. And if we keep doing them the same, we're gonna get the same results. So I like to challenge how we do things, and from that purpose, I kind of look outside the industry, look at best prick best business practices and go, okay, how can we bring that in? And then my guess twofold is is actually be a bit of a thought leader, and I kind of work with my clients and and we throw stuff against the wall. Um, that's the Australian term for probably what you would say in America is shit. We throw shit against the wall, and hopefully something sticks. We don't know what will, but we if we throw enough stuff at it, then something will. And I'm a I'm a huge fan of innovation, and I'm a huge fan of trying stuff rather than not trying and sitting on and and doing what we've always done. Um, I think your country, my country, and every other country on the planet now has more fitness offerings, whether it be online or face-to-face, than we've ever had before, except probably back in caveman days when the fitness offering was just go out and feed yourself and come back. Um we've got so many offerings, yet we have we have the fattest and the unhealthist, unhealthiest population on the planet that we've ever had. So we're not doing something right, uh, whether that's the product of fitness, whether that's our our marketing, whether it's our sales. So we've got to be looking at how do we how do we break through this what appears to be glass ceiling of somewhere around that 20 to 30 percent of the population um exercising in healthcots.

Awesome. Yeah, I think I'm really excited for this interview because um all the interest that you have that you just mentioned, what you portray as your role in the fitness industry are all things that I I find really interesting. And I, you know, I I look at fitness pros kind of in two categories, and this is totally oversimplifying it, but there's people there's fitness professionals who got into business, and then there's business professionals who got into fitness.

Yeah. Yes. And can I say there's a third group of fitness pros?

Yeah.

The third group of fitness pros are probably the best, but the most forgotten, and they're the ones who just love training people who aren't business people. And I kind of feel in our industry at the moment, and and I guess this is a great topic as well, the future of fitness, is that as an industry, we're driving most fitness pros to open their own business. So we're making them be entrepreneurs when we know only three to five percent of the population are entrepreneurs. So we as an industry, we're actually setting a lot of fitness pros up for failure by not giving them the ability to do what they do best, which is train clients. We're saying you've got to train clients, plus you've got to know social media, you've got to know accounting, you've got to do sales, you've got to do bookkeeping. It's like, seriously, no wonder they go, I'm out of the industry after 12 to 18 months.

Yeah, it's interesting. I I come from a CrossFit background. I know you've dabbled in CrossFit um here and there, and you've you've done some of it yourself. And um, you know, that's it really opened up the doors for a lot of entrepreneurs because the CrossFit was so um, you know, the the barrier to entry is so small. So you get these things, and some of my friends at OPEX, they they're really striving because they they look at the equation, there's you know the client, there's the coach, and then there's the the gym owner or the facility owner. And for like that particular model in most gyms, uh the people, the person that's forgotten is the coach. You know, they're getting paid you know $18 an hour, you know, the the gym owner is hopefully making a decent living and the client's okay, but the coach in the middle, you know, and we've tried to solve it and try to go through issues of you know, how do how do we make a living for the coach? But I think everyone so that that model necess necessitates people to go into business for themselves. It's the only path they see. So how do you now you have a great point of view from outside of just CrossFit, which you know I'm I'm now emerging from as well, but how do you see that same situation playing out in other factions of the fitness industry?

Look, I think one of our challenges is um globally we just don't charge enough for membership. Uh you know, we've got million, two million, three million dollar facilities, or in Chicago, a $75 million facility. Um and we just don't charge enough for membership. So therefore the margins are really narrow. So we can't actually pay people what they're worth. And I think as an industry, um we believe, rightly or wrongly, that the cheaper membership is, the greater the penetration will get into the population. But we know that's not true. We know just if something's $10 a month, that doesn't mean that we're going to get the inactive active. It's gonna help, but it doesn't mean we're going to do that. Um, we have a brand in Australia and and just certainly here in the US called F-45. And F-45 are a um a functional-based training circuit, fairly rudimentary in in um, I guess, programming, and the technicians who would walk in would go, well, this is pretty basic, but the consumer loves it. And in Australia, they charge 55 or 66 bucks a week, which is I'm gonna say anywhere between 100 and 50% more than what most other facilities charge, and they get it. People, there's no price objections, people get it because they get value for money and they get results. Uh, and as a result, because they do charge that premium price, they can pay their coaches more, so therefore, they're attracting good coaches into their system. So I think as an industry, we we really need to look at our pricing structure, which would enable us to instead of paying that 18 bucks an hour for a coach, to get that to 25 or even 30 bucks an hour for a coach while we can still make a 20% to 25% return on investment.

Yeah, it's interesting because there's there's no parallel or like standard for what a fitness trainer should make, right? Like you can go, you can go like a you know, a marketing manager for a dot com should make this much, or even a teacher should make this much, but there's no set standards for anything for what a fitness pro should make. Have you seen in in your vast experience, have you seen the kind of a the starting point of what tiers of what fitness trainers should make, or is that still unknown?

Well, I guess what I find amusing, says me with it with tongue in cheek, is the fitness pro business coaches that promote business coaching to make them a six-figure trainer, which is a hundred grand. Um and and they're rife throughout the world. Uh I don't think a hundred grand is that hard to make if you were charging 80 to 100 bucks a 45-minute session. I think where we where a lot of the fitness pros struggle is they don't charge enough themselves if they're working for themselves for the extra work that they do. And then in the clubs, as club owners, we take for granted the extra work that they're that the trainers do. And so, you know, if a client's a 40 two 45-minute sessions a week, well, the trainer's probably working two hours a week on the programming for that client. Um, and so therefore they should be charged two hours. And look, the same thing happens in my business. Um, as a consultant, people ask me to come and work for them, and I'll say, Yep, this is how much it's gonna cost, and they go, Really? And I say, Yeah, because you're not just paying for me for the four hours that I'm working with you, but for the four hours I'm working with you, I gotta do four hours prep. So you're actually paying for a whole day of work for me. Oh, I had I just thought you'd be able to roll it out. No, and that's the same as the as trainers, they can't just roll programs out, they've got a prep. Um, and I think as an industry, if we want to be professional, then that prep shows how professional we actually are, and we should charge for it. And you'd never hear a consumer complaining about how much they pay a heart specialist that keeps them alive, or a tax accountant that gets them a tax refund, or a lawyer that keeps them out of jail. We don't complain about those people, but we see them as professionals, and we don't necessarily see our fit pros as fitness professionals.

So it sounds like to me, and from my experience and what you're saying, too, that perhaps the issue in the fitness industry is the communication of value, right? How are we communicating to our clients you know everything that we do and all the energy and the expertise and um you know all the pieces that go into a well thought out program and then delivery of the program? So have you, with your with your consulting services, have you come up with you know some ways that we can better communicate our our value to our customers and therefore increase what we get paid?

Look, I think currently in the world that we now live in, um, which could well change by the time this even goes to air, but I think I think we're pretty set for the next 12 months. The number one bit of advice I give fitness pros and I give health club owners is to share their value by video. Um, Facebook at the moment love video and they love promoting video, and if you're giving good content, your uh fans on your fan page will see that. So for me, it's about positioning, it's about saying, Okay, I'm a fit pro, I've just done this course, here's the stuff that I learned at this course, and it's a it's a I guess it's a bit of a cliche, but I want to turn the invisible into visible. I want to turn all my knowledge and all my experience into something visible and tangible, and the video is going to be one of the best ways to do that. And it's not me on video with my shirt off showing my six-pack, it's me giving the science or the explanation behind why we do what we do in a session or what our programming strategy is in our club around our small group training, or why we promote that someone does uh cardio one day, strength one day, and a group fitness class one day. Um, so for me, the can and the research shows that the modern-day consumer they want to know why, why we do things. And if we can help educate them, and that's where we can add value, I think that's a key component. And video means that you get that cut through straight away. Um, you can certainly blog it, you can certainly Facebook it, but the video I think is will give you that cut through.

Do you have any preferred methods of getting the video content out? Any uh do you use YouTube, do you use Facebook, Instagram?

Um so I'm a Facebook Live fan.

Yeah.

Um I love that modality for getting your message out for a number of reasons. Uh, you can be really authentic, and I think this is a key for club owners, club managers, and fit pros is that the consumer loves authenticity. They love to see you in the raw, and just doing those air comments. Air quotes. Um, they love to see you in the raw, that they that they know you're a real person. And I think as an industry, we always said, Oh, we've got to be on brand and we've got to have it all professional. You don't. If if your um Facebook lives are positioned as raw or authentic, then you don't you can get away with it. So for me, that I'm a big fan of that, and then the my thought process is that you can repurpose that information um across multiple channels. So I have a weekly uh Facebook show and I repurpose that so uh it'll sit on Facebook on my platform. I'll then download it, I'll put it into YouTube, and I know no one's really gonna watch the YouTube, but I will put all the keywords in there so that if someone searches something, I'm gonna show up in Google on that video. Uh I'll then use that video plus copy and put that into a blog post. So I'll then have so that gives me so what's that Facebook Live, YouTube, blog post, and then once I've done half a year of these, I then pull out the best bits and put an ebook together. So that's another piece of content. So as owners and and managers of fitness businesses, we can repurpose the content, which is all about to allow us to position ourselves across multiple platforms.

That's awesome. That is that is a huge nugget right there for people to work with.

And we uh sorry, one other one other bit, the fifth one is that I'll also do write an article on LinkedIn. So I'll put that in there with a link to the video as well. So that gives you the a fifth bit of uh content.

And I'll even add in there uh a sixth one is you can just simply send it to services like rev.com, get it transcribed, right? And then you have you have an that's an easy one. You know, yeah, that's absolutely yep.

Um and look, there's no problems with doing Instagram live or or YouTube live or Periscope. Um, the key for me is you've got to go where your audience is, and and for the majority of my audience, they sit on Facebook. So that's why I've chosen to play in that space.

Awesome. So this there's a question I wanted to ask you, Justin, and it's uh because you I think you have a really, really good perspective. You know, when you look at the fitness industry compared to more established industries, right? Um, where do you think the fitness industry is kind of falling behind behind or has maybe blind spots that that we need to pick it up and kind of and and push for?

Well, I think I'm gonna say in experiences. Not in experiences, but in space experiences. Okay. Um, and I think this has come to come to the fore really with the boutiques that have popped up. So you know when you go to SoulCycle, you get this whole experience. You know, when you go to Barry's boot camp, you get this complete experience, Orange Theory, complete, and so on and so on and so on. And yet, when we go to most health clubs or have a session with most personal trainers, it's it's quite vanilla. There's nothing exciting about it. And I love uh Seth Godin's um definition of remarkable, and his definition of remarkable is worthy of remark. And so I like to think or would like to think that as an industry we Can increase the experience regardless of what service we're offering so that someone has has had that workout or that experience in the club, and then it's worthy of remark, it's worthy of them telling somebody about it. Now, the conundrum that we face, Eric, is that we we're reducing the labor in most clubs. So we actually can't deliver the experience necessarily with people, and that's the conundrum. It's like the sticking point for someone staying in a club is generally generally the person on the front desk that meets and greets them with a smile, and now they just swipe themselves into the gym. So as an industry, we're caught we've got to get that bit right, um, and we've got to get that mix right. I don't think we've got it right at the moment. Um, I think we can improve. Obviously, wearables is the big thing. Wearables is massive. Everyone's wearing a Fitbit or a My Zone belt or whatever else or a garment. What have you got on your wrist there? I saw it before.

Oh, this is a garment.

So you're like everybody else, and I've got an Apple Watch, and I've got My Zone, and I've got Strava, and I track everything. But for the average consumer, when they collect all this data, they don't know what that data means.

Right.

So they can they can outsource the collection of the data, but they can't outsource the translation of that data. And other businesses, other industries are translating data and coming back and saying, okay, based on this data, this is what it means for you. So I think as an industry, we can now coach clients and train clients 24 hours a day, seven days a week, if we could translate all the data that we're collecting on them. So I think that's an area that we're kind of behind other industries on. We collect the data, but we don't know what to do with it. I think we're behind other industries, speaking of data, in relation to our customer relationship management programs, CRMs. Um, when you compare what the average CRM can do in the fitness industry with what Salesforce can do or what Infusion Soft can do, it's chalk and cheese. And I think as an industry, we have again traditionally let the suppliers of the CRMs dictate to us what we need. And I think it's about time as an industry turn the tables and we go back to them and say, ah, this is what we need. The problem is, most fitness business owners don't know what they need, they don't know what they don't know. So when you start to play in the space of Infusion Soft and you can see what Infusion Soft can do, you kind of go, Wow, this is pretty powerful email marketing that is possible to communicate with people. So I think as an industry we're kind of behind the eight ball in regard to our communication with our our members and our clients simply because the CRMs don't allow us that scope and to be able to play in that space.

Right?

And that's the biggest pain in the ass changing them, isn't it?

Ooh, it's a nightmare. It was a total nightmare and a loss of money. Yeah. It was a ton, it was just a lot. I actually ended up going back to the first one I started with, which was Zen Planner. So out of all of those one went through three different ones. I won't name names, but Zen Planner is where I ended up again. And uh yeah, I totally agree because I have a friend who's high up in Salesforce and I always ask them, like, hey man, when when are you gonna make someone for the fitness industry? And like it's just not even in our radar, it's not even close. And I it was a bummer.

And you kind of go, the logic for me says, well, Salesforce has got millions and millions of users, Infusion Soft has millions and millions of users, and then XYZ, CRM in the fitness industry has a couple of thousand. It's not surprising that what we have just doesn't have the RD that some of the others have. Um, but I think as an industry we we need we really need to turn the tables and put pressure on, which means we've got to get a better understanding. Because what I think is that the consumer is actually being trained, whether we like it or not, by big businesses, banks, airlines, credit card companies, they're being trained on uh on a level of service and expectation and artificial intelligence. And if we don't match that or come up to that, then they're gonna ask questions. They're gonna say, well, how come these people which is a completely unfair comparison because we're so much smaller than them, but they're getting this extra level of service of these other businesses or experiences, and we're not cutting the mustard. So they kind of go, Well, do you really care about me as who I am? And I think as an industry, we can really improve the personalization of how we deal with our clients. In an ideal world for me, Eric, I would there's a little hobby horse of mine, so I'll just hop on it for a minute. Is that when somebody joins your club, you you've got these different buckets as a as a metaphor that when the person joins, you've got a bucket for weight loss, you've got a bucket for running a marathon, you've got a bucket for rehab, you've got a bucket for adult onset diabetes, you've got a bucket for back problems. And and when that person joins, that they in their onboarding process they receive information that's relevant to their goals, relevant to why they're at the club. But instead, we just send them the generic newsletter that says, Hey, do you want to lose weight? Because that's why most people join gyms, and here's a recipe to lose weight, and here's some exercises to lose weight, and here's this, and here's this. And our number one way to communicate with members at the moment is through email. And if I keep getting the message from you about losing weight and I'm trying to run a marathon, I just delete or I unsubscribe from your newsletter. Now you've lost your only communication tool for me. So I I just think we've got to improve that, we've got to be able to personalize that because other businesses and other industries are.

Can you give us an example, um, Justin, of maybe some other industries that that you would see as a good role model for the fitness industry? Maybe they're a couple steps ahead and not light years ahead of us.

Look, I think the classic one for me is Amazon. So Amazon know what books I buy. So they either know it by genre or by author. And so, like once a week or once every two weeks, I get an email from them saying, Hey, you bought this book, we thought we think this book might be good for you. You might like to have a look at this book. And I go, and to me, that's I don't think that's pushy sales, I think that's good service. So I think Amazon are a great example, and obviously they're doing some pretty cool stuff in in the space at the moment. Um I I actually think retail, most retailers are a good example of what we can look at. I think retail probably, as Gary Vaynerchuk would say, throws too many right hooks, so they're trying to sell too much, but as a um a bigger picture, that they kind of get it. And in our industry, we we throw right hooks all the time. There's no jabs in our industry at all. We're not trying to add value. Um in one thing that's really common in Australia, and I would assume is is increasing in commonality here is text messaging from clubs.

Yep.

And so text messaging to c from clubs generally only comes when the club's got a membership sale on. So you don't hear from the club any other time. So it's like, seriously? What about sending me something that says, hey, it's a beautiful day today, why don't you go for a walk? We know you're not a member, go get outside and go for a walk. Great. And and and that's a jab, it's not that right hook. But if you just keep sending me membership sales, all I'm gonna do is just wait for the best sale and then I'll I'll come along and buy.

Yeah, there's no relationship building, right? There's no trust, there's no value. Uh that's it's an excellent point. So I I have kind of a selfish question. Um you uh at the time of this recording, it's October 23rd. You designated uh October as Pod Tober, right? Yeah, podcaster. So uh why why did you designate it that and then who should be doing a podcast and why?

Oh, why? Why did we do Pod Toba? Um, it had a nice ring to it. Great. Um it's all about the ring. Um look, I think in all honesty, um podcasts in the fitness industry for B2B are were fairly rare. Um there's a few of them, there's not a lot of them. And I think as an industry, um, and we talked about millennials earlier, millennials kind of get podcasts, but pretty much anyone over the age of 30, 35, I'll say, um, they don't really know what a podcast is. They don't understand that it's free, they don't know that it sits in your iPhone or your Samsung or whatever. Um, and so our idea of running Pod Toba for the Fitness Business Podcast was simply to raise the profile of podcasts as a medium for being educated. Um, whether you listen to ours or you listen to yours or you listen to um barbell shrugged or whatever the boys one is from the CrossFit box.

Yep, okay.

Um it doesn't matter which one it is, it is an opportunity for you to get professionally developed um each week for no cost at all, other than your time to listen to a 30 to 45 minute podcast. So that was why we started ours. Uh started the Pod Toba is simply to help raise the profile so that the media, the industry media might pick up on it. We failed dismally, but anyway, hopefully you know, we're up to our third year of it, so we'll continue with it. Um who should run a podcast is a really good question. I think one of the keys with podcasting is consistency. So when we we first launched our podcast uh five years ago, six years ago, and it was shit, it was terrible. Um, but at least we're out there, we're we're doing something, and it was a monthly show. Um and the problem with something being monthly is that it doesn't stick with people. So we've got to get them in the habit. I mean, if you think of um friends on TV or um Sex in the City or all those sitcoms, they're on the same time every week. So people put it in their diary and they have their friends' parties or their Sex in the City parties, and everybody comes over and watches it. So the podcast should be the same. If you're gonna launch a podcast, I guess the number one um thought for me is that you've got to be consistent. So if you can only do it monthly, well that's fine, but stick to the same date, same week every month. Fortnightly is great, weekly is even better, less than weekly starts to become onerous, and I take my hat off to you, sir. Um, putting them out as as quickly as you do. Uh, we found weekly works for us. We've got a couple of months where we do two a week, and it's just a lot of work um in the production. I also think um I think there's a great market for clubs to run podcasts to be able to educate their members on health, fitness, and exercise. Um, but you've got to have somebody who's a champion and who loves doing it. I mean, when we were talking um before we started recording, you said how much you love doing podcasting, how much you love interviewing people and and leading the conversation. Um so you'd be perfect in a club, but if there's not an Eric in the club, then and and it's my idea as an owner to start running this, it's gonna fall on its bum pretty quickly.

So I I thought when I, you know, when I owned my my gym and when I started, I told you my my dismal fail as well when I first started my podcast, but my concept was, you know, I'm just gonna highlight my clients, you know, once a week or once a month. And what a great experience that is. Hey, now you can learn about you know, Joe who's working out right next to you. Maybe they know what they do, what they're interested in, they have three kids, whatever else it is, and just highlight those people and how fun that would be. And I think it's a great thing. I mean, it only takes it doesn't have to be a 30, 45-minute podcast. It actually doesn't even have to be that complicated. You can just jump on Zoom like we're doing right now, right? Record it, and then you don't even have to edit it, really. You don't have to. Um, if you want to have, you know, uh do a lot of them, you should be editing it. But I think it's a great tool um just to have a reason to talk to somebody one-on-one with no cell phone, with no nothing, right? Uh that's that's the cool part about it, what I really enjoy about it. Uh Justin, I I'm I'm curious too, because you touched on technology. Oh, go ahead.

Two thoughts on what you just said. Please. The first one is going back to Facebook Live. There's no reason why you couldn't do a Facebook Live and then turn that into your podcast.

Right.

So you just there's another repurposing of the same interview. Like, my we're about to launch, I think in January, we'll launch um a JT in the Raw podcast, which is just gonna be a replay of all of my JT in the Raw Facebook Lives. So you're just reusing it again, and I think there's a there's a huge advantage to that. Um, the other thing, the other point that I was gonna make, and and you you were saying it doesn't have to be complicated. I was reading some research the other day on podcasting out of the US, and a lot of podcasts are now going to somewhere between 15 and 18 minutes. And the reason why they're going to that length is they've discovered that's the average length of commute for an American.

Oh wow.

And what happens is those that like to podcast, listen to podcasters, they'll look at it and they'll go, oh, this podcast is 35 minutes and my commute's 15. I'm not going to listen to it. So they're actually losing listeners because of their length. And I was like, wow, that's really interesting research. And you know, our podcast has been sitting around that 35 to 40, maybe 43 minutes. We're working really hard to bring it back to 28 to 30 minutes. So for club owners or fit pros, a 12 to 15 minute podcast would be just damn perfect.

That's that's great. And I it it probably has occurred to me, but now that you said it, it really occurs to me. Because when I listen to most of my podcasts, it's usually when I'm doing some kind of rhythmic exercise, right? Whether it's going for a run. So I always pick something. Uh I don't run that long. So it's probably, you know, anywhere between like 30 and 45 minutes, I'll look for that. And if it's anything under, so that's everyone probably has their sweet spot, right? Of how long they want to listen to the podcast or how long they want to listen to. And what's funny is I think we just came up with seven reasons to do a Facebook Live, right? Seven ways to repurpose, and that's that's pretty awesome. Um, and actually, if if people want to go to uh your the so that it's the fitness business podcast, and you did one that I listened to last week on doing a Facebook Live and some some tactics and tips that you have for that, which I found to be very powerful because uh my business partner and I do it uh as well for a closed group that we have.

Um look, I'm happy to um I can send you that you can put in your show notes and give to your listeners a free download of our uh uh an ebook that I wrote, which is um the hottest tips to Facebook Live and Yeah, that'd be great.

That'd be awesome.

I'll send that too.

Uh now because we are kind of getting to the 40-minute mark, Justin, tell us where um, well, first of all, I don't think we even got into it, but you know, what what's the name of your company and where do people find you? And uh yeah, where can people get more GT?

Yeah, look, um Active Management, active MGMT.com.au is my company. Um, we have an online membership really focusing on the business side of things and providing resources and assets so that we reduce the stress for club owners, club managers, and and fit pros to running their business. Um, we we give them marketing tools, we give them management tools, um, and we do some professional development stuff as well in relation to videos. So that's that's probably the easiest place to find me. But generally, if they just Google Justin Temp set, there's a good chance something will come up where they'll hopefully get some value to help their business.

Awesome. Well, Justin, I uh I mean I barely scratched the surface with all the things that I wanted to ask you, so I appreciate your time, man.

My pleasure.

Yeah, this is really great. You uh you have a wealth of knowledge, and what I really uh respect to is that you you work with all factions of the fitness industry, you know, not just the silos that people find them in, whether it be CrossFit or whether it be yoga or whether it be everything, you kind of bring all that knowledge and and apply it to every to the whole industry, which is um which I find to be a bit rare and and incredibly cool. So thank you. Yeah, keep it on, man. Really appreciate it. And uh yeah, thank you for your time and best of luck uh on your trip going to Mount of Mexico, and I'm sure you'll crush it.

Thank you, sir. Much appreciated.

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