Highlight Reel Special - Celebrating Our 200th Episode
Future of FitnessSeptember 23, 202000:29:3120.3 MB

Highlight Reel Special - Celebrating Our 200th Episode

Today, we celebrate our 200th episode by taking a walk down memory lane and listening to some key moments in the last few episodes.

Eric Malzone started this podcast almost 3 years ago because he wanted to help modernize the fitness industry. He tries to make the episodes as relevant and frequent as possible to keep up with current events and wants to help play a part in making the value of the fitness professional rise. Eric loves hearing from the fans and uses the feedback he receives to help add even more value right back into the podcast. 

Starting Businesses (3:50

  • Building a brand, company, or network is a marathon, not a sprint. You need to really believe in yourself and what you are trying to put out into the industry. 
  • Try and focus more on the bigger picture of what you yourself are trying to do for people and the world around you.
  • Don't let anyone tell you that you can't do something if you believe and work hard enough, anything is possible.
  • Ask the people what they want, ask people what makes them happy, and adapt your business constantly to meet these criteria to the best of your ability. 
  • Don't be afraid to challenge the norms of others. That difference might be what sets you apart from the rest.
  • However, don't see everyone as competition, be open to collaboration with others because your weak area might be someone else's strong area, and by working together, you can both reach higher and further. 

Making a difference (8:25)

  • It's the little things that make a big difference to peoples' days like knowing people's names and saying hello and goodbye as they come and go. 
  • For some people coming to the gym or fitness club, is the best part of their day and, fitness professionals should strive to make those spaces as inclusive and safe for these people. 
  • To be happy, you need to find things that are constructive and good for you. We want people to smile more, we want people to move a bit more and ultimately, it comes down to mental health more than anything. 
  • Thoughts are uncontrollable, but your reaction to your thoughts is completely in your control. 

Fitness and Health during Covid-19 (24:48)

  • Corona has acted as a catalyst and has accelerated the modernization of the fitness industry.
  • It's also helped people become more health conscious as it directly relates to people caring for their bodies to build up that healthy immune system. 
  • Professionals are hoping and believing that the virus has changed the industry and people's outlook on health for the better. 
  • People have leaned on the fitness industry more than ever as an outlet for physical and mental wellness in uncertain times.

Resources:

Reach out to Eric: LinkedIn

Future of Fitness Website: Website

Contact: 

SPEAKER_13

Hey future fitness fans, this is your host, Eric Malzone, and I am happy to announce, actually, no, scratch that, I am thrilled to announce that we're gonna be publishing our 200th episode next week. Wow. 200, I can't believe it. So when I reflect back to 2017 when it started the show, the man, his MacBook, and some earbuds traveling across Western and North America, booking Zoom interviews, and just with a genuine sense of curiosity, I wanted to know who are the movers and shakers in the industry? What changes are coming down? How can I educate my fitness industry's brothers and sisters to really make a difference and help raise the bar for the industry overall? And what the trip it has been. So many great interviews, so many friendships made, such a great network, and had a lot of laughs, definitely. And in honor of that milestone that we've got, we're gonna take a look at down. We're gonna share some of the greatest moments of the last few episodes, uh, talk about some of the most interesting guests, and also just say a huge thank you to all of you who are welcome. So enjoy this special edition episode. Here's to the next 200. Once again, this is Eric Malzone. Thank you so much for listening. Really appreciate it. I'm always you know, I always get excited for my podcast interviews, especially when I get to talk to people who are CEOs, founders of tech companies. And I I just really enjoy our conversation. So it's gonna be a lot of fun.

SPEAKER_03

Hey, thanks for having me. I uh really appreciate it. I've seen some of your past guests. You've got some big timers on here. So when I was asked, I thought, hey, what an honor. I feel uh privileged. So thanks for having me.

SPEAKER_13

Yeah, man, I feel the same way when I get to interview people. So yeah, you know, I'm trying to make these conversations as relevant and get them out as fast as possible because I think it's uh it's important, you know, that we get thought that's current. You know, that's gonna sell one of the reasons I started this podcast, Future of Fitness, almost three years ago, is that you know, I wanted to help modernize the industry and play my part in that. I always want to see the value of the fitness professional in our modern Western society rise, putting up this recording. You don't know if it's really what it's doing until you hear from people. And that's when it all comes back. So if people are listening, hey, we'd love to hear from you, Mel and I. You know, it goes a long way. It really brightens our days and it gives us, you know, uh critical feedback on how we can make things more valuable. Thank you for coming on, Shannon. Um, the way I like to kick this off is maybe you could give us some of your backstory.

SPEAKER_14

My wife and I opened this 1,100 square foot studio right next to one of our martial arts schools, separate door. We maxed out the only credit card we had to build it out. We built it out super minimal. I mean, it's extremely, you know, nothing was cohesive. There was no color scheme, no schematic. It looked great. It was just the bags and nothing matched. And there was some photos of me on the wall of with Chuck Norris and and uh fighting in the ring, and it was me, right? So, but the circuit, I'll never forget. I had we were when we opened this business, no sign on the building. We couldn't even afford a sign. We had a banner, a hundred dollar banner hanging out there. And after 30 days, we had almost 100 members, and I was like, wow, we we got something here. This is great. And I'll never forget people were signing up, right? I was signing them up, and this one lady held her credit card up, and because I was so slow signing them up, she said, Are you gonna take my money or what? And I said, I knew that. I said, Man, this is great. What a good problem.

SPEAKER_13

What markets are you looking at right now that just make your mouth water? Where you're like, I can, I can, we can really make an impact here.

SPEAKER_02

You know, this is a marathon, not a sprint, and so I think that the market we can impact, I I pull up and I look at this at an even more macroscopic level. So the market we can impact first is sport coaching. You know, I live in a world where why would you learn a sport not having a sensey watching your unsupervised practice? You can still go and, you know, you can join a rowing club or a CrossFit box or train with a track coach. Like I still want you doing that, but if you're in any way keen about your sport, I know you're practicing when the coach isn't there, you're practicing in your garage, you're practicing out on the field by yourself, you're practicing in your backyard. I don't I live in a world where whatever sport you're practicing, when you're doing that unsupervised practice, you want essentially there. And then I start thinking about the markets adjacent to sport. Physical therapy. Uh, right now, physical therapy is like you get injured and then you get mobility and strength training. But yeah, again, you know, pre-habilitation is just as important as rehabilitation. If I really want to do this, I can step out of the company. And to your point about entrepreneurs, the other phrase I like to use is the wantrepreneur, you know, the person who's more attached to the idea of being an entrepreneur than actually attached to the problem. You know, you frame it as a problem, and that's right. You you don't want to be attached to a solution, you want to be attached to the problem that you're trying to solve. Um sheer terror every time you wake up that someone else might care about the problem more than you. Uh because if they do, they'll go out and solve it faster. So uh yeah, that's uh the the traits of entrepreneurship.

SPEAKER_13

Yeah, there you have it. Being an entrepreneur is part sheer terror waking up.

SPEAKER_02

It's a great way to become immune to adrenaline, that's for sure. I agree.

SPEAKER_13

Uh that's really funny. I just laugh because I think uh entrepreneurs, you know, people who are really out there are very anxious by nature and you know kind of learn to deal with it. Tell about your story.

SPEAKER_01

Had to make a decision about would I go back to work or would I not? And I said, Hey, you know what, I'm gonna go off and be a fitness instructor. So 18 months into that journey, I wanted to teach a body jam class, Eric, and you know, the health coordinator said, No, you're never gonna teach that class here. And it was right at that moment because you're in your mid-30s, and it was right at that moment I said to myself, how can somebody that I aspire to be like say that I can't do something? Because you know, the role of your mentor in this industry is to encourage you to be the best that you can be. And here I had someone that I aspire to be like saying, No, you can't teach a body jam class. So I went home and I said to my husband, you know, in my mid-30s, I want to open up a gym. Had no idea what I was doing. I was only a circuit instructor, I wasn't a personal trainer. And you know, 18 months later, we did open up our first facility, and I was actually blackbanned in my community for teaching classes because I had this, you know, aspiration to be more than a circuit instructor, and so therefore local clubs wouldn't hire me because I was going to be opening up my own gym. So 2003, we opened up in a church hall, 450 square meters. We didn't even have toilets because we only opened up the aerobics room first. We had to run across to the church car park to use the toilets there. Opened up just a little group fitness room of about, you know, 90, 100 square meters, had lots of classes, and on that day, I realized that there was a really big need in the community for something different, and it really didn't cement in until about four weeks later when we opened up the whole church hall, which included a gym area, and there was a queue out the front of our little church hall club. All of these people coming in, you know, and the one thing that they all had in common was they kept saying to me, we're looking for a non-intimidating environment. And that day, that day, I changed my business model.

SPEAKER_13

Awesome, great story. And there's one thing I love to expand on in that story. Well, there's a lot of things, but you mentioned that you noticed that people were looking for a non-investibia, you were told actually that people are looking for a non-intimidating environment and that you you shifted the way you did business to fit that demographic. Expand on that if you can.

SPEAKER_01

Um, well, the first thing I did was I said to all of my staff, we don't wear crop tops anymore when we're teaching classes or walking around the gym. Crop tops and our bands. So that was the first thing that I did. I then realized that the graphics that were out there in the media didn't marry up with the people that were coming into my club. So what I did was I started to use pictures of my own members and put those onto social media and into the newspaper. So I used my own people to sell the message about my club.

SPEAKER_13

That's fantastic. Yeah, and it's interesting when people look at like, well, I want to serve a specific demographic. Sometimes they they're kind of missed the mark, right? It's like, well, I'll change the the color scheme on my website, or you know, I'll um, I don't know, change the name, you know, which which are helpful things, but those those noticings that you had about okay, well, no crop tops, we're gonna go, you know, regular shirts, we're really gonna embody that non-intimidating vibe. It's there's it's the little things, right? It's the little things that count in that matter.

SPEAKER_01

Oh, absolutely. I mean, imagine being a larger person, regardless of whether you're male or female, walking into a club and looking around, and the first thing you see is, you know, half the staff wearing crop tops and and the males wearing tank tops. Now, I don't have a phobia about those those items because I used to do it myself. So I don't have a phobia about it. What I knew was I had to create an environment that was comfortable for those people that wanted to join my gym, and they weren't comfortable with walking into a club and seeing that. And I've held that business model for 17 years, and that tells me that it works. And you're right, it's just the little things, you know, knowing people's names on the front desk, just all those little things that make a difference. Saying goodbye when somebody walks out the door, even if you don't know their name, uh it's just the little things in it that make a really big impact on people's days. And what we have to understand is for some people, coming to the club is the best part of their day. Mixing with people that hold no judgment, saying hello and goodbye to the people that come to the classes. They all have the same common theme, that's to be healthy. For some people, coming to your club, my club, is the best part of their day. And it's our responsibility to make that environment safe for them.

SPEAKER_13

Yeah, I love I really like that message because I'm reading a book called Solve for Happy. I don't know if you've ever heard this book, but it's fascinating. And one of the things it says is, you know, in order to be happy, you gotta find things that are constructive and that make you laugh, right? So you could go out and have three pints of beer every night, and that may make you temporarily happy and it may make you smile, but it can be destructive over time. Something like this is actually quite different. This is both constructive and good for you. It hits a lot of really key factors and what it is that drives people and makes them happy and gets them into a good habit. And I think it's just this kind of stuff is good, is good tech when I look at humanity, you know, from a perspective. This is the kind of stuff we want, right? We want people smiling, we want people exercising and moving, we want people connecting with other people. And, you know, ultimately it it comes down to mental health more than anything.

SPEAKER_00

You can do it every single day, and you're not seeing it as an obligation. For me, I write on Saturdays and Sundays like a mad woman on the weekends because I love it and that's what I would rather do. So just find that one thing that that really uh wakes you up and gets you excited.

SPEAKER_15

This is one thing that my suburban is exceptionally good at is helping people to transition to effortless grace instead of uh tense, stressed, worried type A behavior.

SPEAKER_06

Just pouring into them, like giving them a little bit more love. Maybe they have a little bit more access to you at this time. Maybe they have some, you know, some extra boxer access to you, or you're scheduling more one-on-one calls. But just this is not a time to say, to throw up your hands and just be like, oh, well, they're gonna stress eat. So I I don't know how to control that. It's not really about controlling, just pouring love into them and showing that you're there for them.

SPEAKER_13

Yeah, yeah, it's it's an interesting thing. The other thing, man, is like you people talk about their don't understand in between their their thoughts and how you react to them. Like if people are listening right now, okay, listen up. Whatever you do, listener, do not think about a pink elephant holding a yellow umbrella. Don't think about it, right? What's the first thing that pops in your head? Pink elephant holding a yellow umbrella. You can't control that. That's just your thoughts, right? What you can control is your awareness of the thought that you actually did that. And that simple exercise helps you be like, oh my God, there's a lot of things going on in my mind.

SPEAKER_12

I can't control. Somebody uh, it's really funny. I was talking to, and I forget who, and I apologize if they're out there and you could claim credit, please let me know. I was having a conversation with them many years ago, and they were like, you know, we we've gone through a couple evolutions as a society. Yeah, I think the first one was truly kind of if you think about what is empowering to us as a society, I think for a long time that it was chalked up to wealth and sort of influence. And then I think that we went through a whole thing of being healthy and happy in. I think that that's become very empowering over the last few decades. And then I think ultimately we're gonna shift into another one, holistic, just adopting a lifestyle that resonates with you. It's gonna be a very empowering move.

SPEAKER_07

Yeah, Gary V said yesterday, and I took it and I like posted on my social. I loved it. He's like, this is the pause you need to put. And I was like, boom, Gary Vee. You're like a little Yoda.

SPEAKER_13

And I think sport, you know, sports has been an always been a part of my life since age five. And it plays so much more, it's like plays such a huge role in one's life in the developmental years. I think sport is more important now than ever because I I'm 43. I still have, you know, annual getaways with guys I I I've been I played water pole with at age 13. You know, that's how important it it was in my life and those relationships and the way we we hold each other up, even to this day when we're all going through tough situations. And that that's something that I think is needed more now than ever, is kind of this real, real connection with other people. Interesting. So there's, you know, the way I look at it, Hugh, and I I would love to get your opinion on it. But you know, since this pandemic has hit, I've personally seen major disruption in the fitness industry coming for a long time. It's why I started really the future of fitness podcast, is because I knew there was a modernization of the industry going on. I didn't, I never knew. I'm not gonna sit here and say I knew exactly what it would look like. Um, I did know remote coaching was going to be a big part of it, technology was gonna be a big part of it. This whole, you know, COVID-19 has just accelerated this whole transition so quickly. And in the companies that I, you know, if you look at like online coaching as you know, the fitness industry's modern gold rush, you know, if you looked at the history of the gold rush, the people who made you know the most money were the people selling, you know, pickaxes and shovels, right? And I think platforms like yours, Team Builder, and then some of your competitors, you know, are those pickaxes and shovels.

SPEAKER_09

And then last but not least is the model. And that's obviously the fitness label model. We think the business model has the ability to change. And just as we talked a little bit about in timing being a key factor, there's a timing factor to that. So we're incrementally releasing this and helping our customers in a staged approach.

SPEAKER_13

Yeah, that's great. I I'm a big fan of the picks and shovels analogy because I think it helps people understand what's going on right now. Uh, because there is a mad gold rush. And, you know, some of the picks and shovel companies that I've seen that are just absolutely crushing it are things like online platforms, true coach, team builder, coaching services, service-based things like what you're doing here. People who are, I guess, essentially Sherpaing the new era, right? They're not they're not the miners of gold, which would be the fitness professional, because a lot of them will strike gold, but it's a really good time to be in the pick and axes and shovels and sphere of things. So yeah, it's it's a great analogy. And I think people can really, if they can wrap their head around that, what that concept means, they'll they'll start thinking the right way. Yeah, I agree.

SPEAKER_04

I've always been super competitive. So when I was thinking gamification, I thought, let's let's do something where people compete and I can beat the rest or at least get in top five. Let's do the leaderboards, let's do that stuff. And this guy, Yeva, who uh who was the producer of Subway servers, he said, What do you think the distribution is? People that are competitive and collaborative. And I was like, Well, everybody's competitive. And he was shaking his head. And no, no, the vast majority are collaborative. They want a game where they collaborate, they don't want to compete, they feel alienated if you put competitions like that up there. It's fun for top three, but what about bottom 47? What do they feel? I was like, that that makes sense. I hate losing as well. So he said, you can do something collaborative, and then we're like, but then you then you lose the competitive guys, at least, for sure. Said, no, no, that's not the case. What happens is that the most competitive ones, they are gonna say, hey, I I want to be the one who contributes the most to my team. I want to be the most collaborative. So they are in as well. And that means you can basically get a hundred percent of your audience on board if you design the experience to be inclusive and make sure that it's okay to gamify and compete, but you want to collaborate around it. You want to be with others, you want to achieve something or at least lose with a team. So that's just one example where yeah, it sounds very simple when you hear it, but I was blown away by the thought process that some of these game designers and community designers put into their experiences. So it wasn't on purpose initially, but now it's all on purpose.

SPEAKER_13

It's so fast. I mean, I'm like you, Cresson. I immediately think gamification, like, well, I gotta win. So that's the only way.

SPEAKER_04

Then you can't just immerse yourself. It's not just fun the first time you press play. You should have an emoji just for pressing play, and it should be a happy one.

SPEAKER_13

Right. I love that. Yeah, it's it's really important to give people wins really early. I mean, it should be the first step is to get someone a win. Once you get that, then you're encouraged to move on. And I think if we can tap into, you know, what the underlying the issue that causes the symptoms is something that I I've been noticing. As when I was in a gym owner, I was very guilty of this, right? Is is having a scarcity mindset of you know everybody's competition. If I could go back and I could tell Eric of 2015 when he was running his gym and everything was going really well, you know, I would have said be more collaborative with the other facilities in the area. They're not competition because, you know, yeah, we we tend to kind of compete over the same 20% of the population, right? But there's there's ways, if you look at it, how, you know, hey, you can be an expert in this area. I'll be an expert in this area. Let's say one person does fat loss, the other one does performance, right? It's no problem with just referring back and forth. And when you do that, you hit A, it's a lot more fun, right, to work in a collaborative mindset than it is to work in a scarcity mindset. And that's that's a that's a key thing. And I think now one of the things I've taken in on over the past few years is I look for collaboration everywhere. One of the reasons you and I are on this podcast is I don't see, I do business coaching, I do mentoring, right? I don't see you as competition. I see you as you know, somebody who has the same, you know, better interests in mind for the industry. And that's that's great. This feels better than me just saying, you know, well, I can't, I can't have Mel on my my podcast because, you know, she does something kind of similar to what I do. And maybe someone will think she's better than me. Like, no, that's just that's fear, that's scarcity, that's that's an ugly emotion that really doesn't have any room as the as this industry evolves into what it's gonna be, which is gonna be amazing. It's gonna be very, it's gonna be very um interconnected, it's gonna be tech heavy, it's gonna be experiential, it's gonna be relationship-based. It's an exciting time for the fitness industry because we are evolving. And if you can't see that and look at all the opportunities and possibilities for it, then you know it's time to get out of the way, right? I mean, that's that's the whole point.

SPEAKER_01

Oh, absolutely. I mean, how can you be in an industry that is inspiring, that is inspiring consumers to be the best that they can be? And I know that those words are thrown around a lot, but that's the reality of it. How can you be in that industry and deliver that message, but behind closed doors, you're the opposite? How how how can you be that way? I don't understand that mentality. I wouldn't even hire a business coach or a speaker that I thought was like that. You can't go out there and tell people, yeah, yeah, come join my gym or come and do this, come and do this. But as soon as somebody comes a piece of competition to you, whether it's another club or another speaker, how you can be like that is beyond me. I just don't get it. I think people that are like that are falsifying who they are. And I think that that's probably why for so many decades we've had that old school mentality. It's not really about inspiring people in the industry and getting people fit and healthy. It just comes back to the bank account. And that that's not how it should be at all.

SPEAKER_13

Yeah, yeah, it's not about the money. And you know, it to me, it comes down to understanding what I call a unique ability. Um, other people call it a zone of genius, whatever, whatever you want to call it, whatever name you want to call it, right? Is that if you understand what you're really, really good at and you embrace it fully, it leaves a lot of room for collaboration because there's a lot of people who don't have what you have, but they have things that you value that you hate doing or you're just not that good at. And that's the beauty of collaboration. That's how you scale, really. That that's the key to scaling is collaboration. How do you, Mel, in your day-to-day work? Because obviously, you know, you pull people together. You're someone who I can sense just brings people together, right? Um, how do you how do you look for collaboration in a very intentional way? How do you do that?

SPEAKER_01

Look, seriously, Erica, I look for people that can offer what I can't offer the industry. Perfect. That's what I do. I'm not gonna falsify who I am and what I can deliver. That means I go into a business and do some business coaching and do it half-heartedly and pretend I know stuff when I don't know stuff. I mean, I want to build a reputation that way. If I can't do something, I'll get somebody else that's really good at it. And that's what we do, to be honest with you, that's what we do at the events. And you know, I've got some great women leaders who speak really well on mindfulness and self-care. I don't speak well on those two topics because it's just not in my genetics to speak on those. So I grab these women and I say, can you speak at my event? Because you're really cool at this. And there's so many women out there that really need to hear your message and are going to take it on board. So just look for people who can do stuff that you can't do well. That's what collaboration is about.

SPEAKER_13

That's it. It's that simple.

SPEAKER_01

I I don't understand why the industry has complicated it. We are in the fitness industry, we are in the health and wellness industry. We are responsible at creating positive mental health for millions of people globally.

SPEAKER_13

That's awesome. And and I'm sure Mel, you're available to help. I'm always available to help. And I just enjoy doing that, that exact thing. So it's it's a lot of uh fun to see people move forward and you know get the spotlight on fresh thought, fresh ideas. And uh it's really important. You know, it's critical actually to the advancement in the industry. Tell us about everything that you do within your business and and what that looks like.

SPEAKER_08

Yeah, I'm still trying to figure that one out. But I think it's aren't we all? Yeah, exactly. It's it's though ultimately with just wanting to get more people to eat better in a very basic, simplified way. The body of Remarkably resilient, and I think people actually don't appreciate that much. And then I can go with this in a couple different ways. But like from a diet standpoint, again, if we're at an appropriate caloric load, I mean, already right there we have a ton of wins. We already have a ton of wins if we're not eating too much. And then if we want to slant that towards more meat or more plant-based, I mean, I think the body is resilient enough that it's going to handle that quite well. And I also think that most people don't live very well in extremes. So let's say that they are keto this year. I just don't see many people sticking with that for this long period of their life where it's actually going to really be the factor that drives their long-term health over let's say keeping up with exercise, sleeping, not eating too much overall, not smoking, you know? So I sometimes think these cycles, it's like it, I don't want to say it doesn't matter, but it's just a lot of hullabaloo when it's like we don't need to take these like extreme slants on anything. We just have to have a appropriate co-workload with mostly whole foods, and the body will do very, very well. And we can keep kind of making extreme examples of that, but you know, it doesn't necessarily negative hurt negatively hurt us, nor does it positively hurt us.

SPEAKER_13

Yeah, that's a critical piece of psychology, right there, right? Is you want to add to the plate, not take away, because as soon as people think about nutrition, they think, well, it it's always the whatabouts, right? What about alcohol? What about peanut butter? What about this, right? And we get so stuck in, you know, what what do I have to give up? And it's it then it seems like, well, this is painful. This is something that I don't need in my life right now. I can't be giving this up. I love it so much. But if you start thinking about adding, is it it's a different mindset, right? So you've you've run a lot of people through this. I mean, I know at least 700 gyms, right? And all their members. Um, how many what's what's some of the numbers you you've got running through this now?

SPEAKER_08

Yeah, I mean, I would probably put it, you know, over 10,000, but I I don't totally know. It's hard to know, you know, with Instagram and stuff like that, people will hashtag, I think we're at like 10,000 hashtags, but there's different spellings out there and stuff. So it's really hard to know. Um, and who's following and doing it without necessarily telling you that they're doing it. But yeah, kind of just some basis off the the gym numbers and populations like that and Instagram. That's that's kind of my guess.

SPEAKER_13

Yeah, yeah, that's a lot of impact, VC. Do you ever do you ever stop and think about that? I mean, there's gonna be a lot more, but I mean 10,000 lives. It's kind of crazy.

SPEAKER_08

Yeah, it's awesome. I mean, I would love to know that that would have a small impact on that number. That's awesome. So, and I just want it to keep keep going because I just sort of, you know, trying to think about our health system and and that just is a massive stress. I feel like we're just we have an answer and we're not doing it. And so I just want that number to keep growing.

SPEAKER_13

Yeah. Yeah, our health system, that's a whole nother conversation. Yeah, that's a whole nother podcast. I mean, it does, you know, if if there is, if there's ever going to be an impetus for change or a catalyst within how people treat their health, you would hope that corona, you know, COVID-19 is is is part of it, right? I mean, if they're of the pain, the suffering from both the economic and personal and health standpoint of everything that this virus is doing, you would hope that it's gonna change some things permanently for the better.

SPEAKER_05

And it's more important than ever for people to obviously maintain that healthy immune system. You hear about it on the news every day, ward off potential health issues. We've been saying that since the birth of this industry, but now specifically as it relates to this virus. They're gonna we're gonna be leaned on. People are still gonna lean on the fitness industry as an outlet for physical wellness, mental wellness during uncertain times.

SPEAKER_11

But the bottom line is this this is where the optimism comes in for me anyway. We're all in the same boat. There isn't one of us right now in the world, it seems, that isn't.

SPEAKER_13

So I I think there's a lot everyone looks at it differently and everyone sees positives here, but I I do see a lot of it. I agree. I think there's a lot of positives going on.

SPEAKER_07

Yeah, I agree. I think it's an exciting time. I think like I don't feel scared. I feel like there's gonna be a lot of things that change.

SPEAKER_11

I I really believe that times like this is when greatness rises.

SPEAKER_13

It's such a fascinating time to be in the fitness industry. It really is. You know, people can get out there. I think you nail it. Number one, we're all in this together. And you know, I when you watch those movies of like aliens coming invading the earth and all the countries all of a sudden uniting behind a common cause because we have a shared enemy. It's kind of that right now.

SPEAKER_10

It's like, okay, gotta turn, gotta turn it on.

SPEAKER_13

Yeah, it reminds me, and I already I'm gonna reach out to Mark Fisher too and see if he wants to come on. I'm sure he's got some really good insights into what's going on right now. I've rebooted a couple things, so I'm back on the Anthony Pordain bus. Oh, yeah, yeah. Some of his stuff because it makes me feel like I'm traveling again. And then uh there's a great Nassim Tablib, and this is by no means like escapism because it's mentally challenging to read it, but his book, uh Anti-Fragile, which um talks about his concept of black swan events, which was the previous book. And if there's one thing we're going through right now, it's a black swan event, completely unforeseen. No one knows how to handle it, and what happens when, and I'll kind of leave people with this principle is you know, there's anti-fragile is not the same as robust or sturdy. Anti-fragile is something that gets stronger within times of chaos, and which I guess would be Donald Trump, right? Oh man, basically, geez, that guy. I mean, if there's one thing, uh say whatever you want about the guy, you think like, oh man, that's it. He's done. He just seems to get stronger and stronger in a weird way. But anti-fragile, I think, is something that people could read and be like, okay, you know, how do I? Because maybe it doesn't prepare you for what we're going through right now, but there's always gonna be black swan events throughout our lives, and I think that's a really powerful concept for people to get and understand. So yeah, man. Look at you. Wait, way to one up me, Eric. Was I doing that?

SPEAKER_10

Yeah, like, oh, reading a Robert Lodham spy novel and watching Netflix, and like, oh, I'm reading anti-fragile.

SPEAKER_13

Oh, dude, I'm reading first of all, I'm listening to it, which I know that is like a subcategory for reading. Yeah, I think both of us are are fairly introverted guys, so you know, times like this actually are uh you me sitting at home watching movies and writing, that's like happened to me.

SPEAKER_10

Yeah, I think we're in a time where just everyone understands we're here to help each other and try try to get through this. And no, I hope I I I do feel like this this does bring out a lot of good in people.

SPEAKER_13

Stepping outside of your scope of practice. I think we all know the difference between a licensed therapist and a and a fitness pro. Um, well, I hope we do, but you'd be surprised here. Yeah, I know, I know, I know, I know. I uh and I think what we do have is access to people's lives that a lot of other people don't have. It's you know, do it the right way. That's that's what I want people to get to. Yeah, man. I I hope uh, you know, people got a lot out of this interview. I'm sure they did, and maybe a little bit of inspiration as well. So thanks for coming on. Ladies and gentlemen, Max Coleman, E. C. Sinkowski, Shannon Hudson, Mike Hanson, Stephen Webster, Hewitt Tomlin, Sean Pastouch, Mel Tempest, Andy Swansberg, Stephen Webster, Eric Estuder, Ken Ermile, Ken Andruco. Thanks for bringing so much value on here. Um, I really appreciate it. Hey, it's your host, Eric Malstone. Thank you so much. If you enjoyed it, please do me a huge favor by going to the website and signing up for our newsletter. The website is futureoffitness.co. Again, that's futureoffitness.co. We've got some big, big announcements coming down the pipe, and we want you to make sure that you are on top of it. Thank you again. Signing off.

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