Garage Gym Athlete - Jerred Moon

Hey everybody, welcome to the Future of Fitness, where we talk with entrepreneurs, researchers, and practitioners in fitness, wellness, and the health sciences. I'd like to give a big thanks to our sponsors, Level Five Mentors, helping entrepreneurs achieve the highest levels of freedom in time, money, relationships, health, and purpose. Also, Certified Course Creation, helping entrepreneurs create accredited online certifications that are not only lucrative but highly scalable. Go to levelfivementors.com or certifiedcoursecreation.com and learn more. I am your host, Eric Malzone. And once again, welcome to the future of fitness. Boom, we are live. Jared Moon. Welcome.

Thanks, Eric. Glad to be here, man.

Yeah, I'm excited to have you. I have uh let's see, thanks to Hewitt Tomlin, good friend and client who referred you over for the podcast. Uh, you were on his show as well. So big shout out, first of all, to Hewitt for connecting us. Um, I'm excited, man. Obviously, both of us coming from the fitness industry and entrepreneurship and and all those things. There's a million things we can talk about. And a great place to start is tell people your story, man. How did you how did you get to where you are now, Jared?

Yeah, it's uh kind of not the common path for someone to become a coach or an entrepreneur. I actually really wanted to be a fighter pilot most of my life. And uh, you know, fitness was intertwined in that journey, uh, starting early on in high school. I was very passionate about fitness, but I also wanted to fly an airplane, fly something fast. And so I had a conversation with my dad when it was about time to go to college, and I was like, you know, I I kind of want to do both. Like, which one should I do? Just trying to get some fatherly advice. And he's like, look, you can you can literally coach or be a personal trainer or whatever at any point in your life. He's like, you cannot, you and you will not always be able to be a fighter pilot. There are age limitations, you know, all these other things. And so on that advice, I was like, what's that? Yeah, your vision, right? Which tends to be a good one. Yeah, all that. Yeah, triggering out age 44. After 30, you can't even they don't even let you in the program anymore. And so you it's just a whole bunch of stuff. So I I went for it. I went all in four years, did ROTC in college, uh, and got accepted to a program called Euro NATO Joint Jet Pilot Training, which breeds fighter pilots in the United States Air Force. Uh so I was going through that program, ended up flying, and then, you know, about two years down the road, ended up injuring myself in the aircraft, uh pulling Gs, ended up in essentially really bad sports hernia. I had to get surgeries, all these things, physical therapy, um, and I was not able to fly high-G aircraft anymore after that. And so that door kind of got shut in my face after pursuing it uh for in total six years. And then I was just like, well, you know, what's next? I have a little bit of time commitment left on my in the military, but then after that I know for a fact, you know, since this door has been closed, there was only one other door I was interested in, and that was fitness. Uh so I started, you know, getting certifications, writing, reading, uh, blogging, everything that I could with the time I had left in the military with the goal of going full-time fitness entrepreneur after I, after I left the military. And that's you know, the the short of it. There's a lot of the entrepreneurship, entrepreneurship side of that journey of of what we done. But uh a big part of pilot training and the how this whole garage gym part came to to be is in pilot training, they have mandatory 12-hour days. So you're just you're actually locked in the building for 12 hours. You cannot leave. And then when you go home, you probably have another, you know, four hours of studying or whatever, and then the rest of whatever life has. And I quickly realized with these 16-hour days that I that fitness was going to be tough. You know, even though you need to be fit to be a fighter pilot, I knew it was gonna be tough. So I started working out at home primarily. And I started, I had no money, so I was building everything. I was building squat racks, I was building polymetric boxes, I was building rings, I was building everything that I could just to save money, but still stay fit in my garage and ended up sharing those projects online. And that's really how the business got started. Started getting some search traffic from that, the different projects that I created. And, you know, I wasn't passionate about building the equipment. I was only ever passionate about fitness itself. And so I really dove into coaching and programming from there and kind of you know built up that audience as but it and was able to get my first couple of clients from that early blog.

Awesome. Well, a couple follow-up questions on that story. Number one, when you're young, was there a particular jet that you wanted to fly? Uh yeah, I wanted to fly an F-16 when I was young. Nice. I was uh I was a big fan of fighter jets and dinosaurs like a lot of young boys, but I always wanted to fly the F4 Phantom 2. Oh no. That's kind of like the one I used to draw during class when I wasn't paying attention. Um that's really cool. So you have okay, so your business now, you have Garage Gym Athlete, you have End of Three Fitness, those are kind of the primary. You have your book, Killing Comfort 2, which we'll we'll talk about 100%. Which came first? And when did you start your first? When did this whole thing kind of get started? When did it become when did your your excitement and enthusiasm over fitness actually turn into a business?

Uh so full-time or part-time? Because the let's go part-time. Yeah, part-time started selling things um in 2011. So been doing it for about nine years. I just had so many ideas, so many programs I wanted to create. And so, you know, my time was limited to the military too. There was only so much I could actually do. So that was that was when it went part-time, and that was the main thing that I was interested in building was just getting a few coaching clients. I never had any real big aspirations early on for it to be a full-time business. I was just like, let's just get enough to pay the bills. My wife and I were in a lot of debt, and we wanted to try and Dave Ramsey approach, pay those things off with a side hustle. And then I thought maybe I'd just kind of be done with that after the debt was paid off and move on to something else or go into the fitness industry in another way. Uh, but then I realized that, you know, I had some good mentors, some good coaching, and uh that's when things really started to pick up for me. And so the first one technically was end of three fitness, uh, and and for many, many years, because we were always we had always like kind of catered towards garage gyms and garage gym athlete athletes, but it was never like the our primary focus. We were selling other programs, doing one-off coaching here and there. Uh, but then a couple years later, garage gym athlete came onto the scene because I I wanted to write the book and kind of dominate that space and let people know hey, this is probably who I know how to help best are people training with minimal equipment in their garage.

Yeah, that's awesome. Who were some of your mentors early on?

Uh I got really ingrained with Keller Williams, which might sound interesting because if anybody knows Keller Williams, it's a it's a real estate company, right? But uh I had some family friends that I got connected with, just some really successful entrepreneurs in the real estate space. She kind of took me on at under her wing, but we were also very closely intertwined with Gary Keller at that time. Uh Gary Keller is a fairly big name now for other entrepreneurs, but and he was a big deal back then, I guess. I mean, he started Keller Williams, but the company just wasn't as big back then. And so I just had the direct influence of Gary Keller and some people right underneath him that helped me just kind of paint a bigger picture.

So, you know, let's let's talk about the garage gym athlete. I feel like, you know, well, today's recording is November 12th, 2021. So I don't know, how many months are we into this pandemic thing? Nine now, I guess.

Yeah.

Plenty. Um, it's just too many. And that's it's become a real thing. But when did you when did you start to figure out that like this garage gym thing was bubbling up, this whole genre, this kind of subculture? When did when did you start to take notice?

You know, I I just kind of realized that through my blog early on. So I was posting all of these, like how to build a power rack, and I it wasn't like that was the only thing I was blogging. I was I was actually trying to get traffic to my website, right? So I was this wasn't like I, you know, I fell ass backwards into it. Like I was being pretty intentional, but all the things that I was writing about, all the other things I was writing about, were just primarily off of interest. You know, I'd be like, oh, I just found out about bulletproof coffee. Let me write an article about that, or let me write an article about these running shoes. And the only thing that was seemed to be picking up at all was these uh DIY articles on how to build garage gym equipment. And that's when I first started to realize, okay, you know, maybe there, maybe there's something here. But I was also incredibly passionate and still am about this minimalist style of fitness. And so it was it was kind of uh an idea. It it didn't really get as big as it is now until I mean back then it wasn't as big as it is now, is what I mean. But I just have kind of seen the the growth, you know, for through organic traffic just through my own website. I realized this might be the next thing. I think it had a lot to do with like CrossFit, kind of showing people that you can go super minimalist and and still succeed. You don't need these all this equipment and everything. And then uh that just I knew that it was coming with uh how big CrossFit was getting as well.

Yeah. Interesting. I mean, I I think I was telling you uh the other day before we we scheduled a recording, you know, we're building a house here, and one of the things I definitely want to get is my own home gym. I'm so excited. I've been it's been in my brain for like eight years, and I just can't I can't wait to to start building it out. It's gonna be amazing, but it's gonna be minimal, you know, it's gonna be everything that I need. You know, if if people are starting a garage gym, you know, let's say minimal space, right? Is there like some three to five pieces of equipment that you think are non-negotiable?

Yeah, I would say depends if you count it as one, but barbell and plates is gonna be one and two if it if that's two things, and then a pull-up bar from there. You know, people were like, what about a rack and all the other things? Well, you really can get it, you can get pretty far without it for a while. But uh yeah, if you could have like a good set of uh squat stands, barbell plates, and a pull-up bar, that can keep you busy for a few years, to be honest. Yeah, or a lifetime, really.

Yeah.

Uh so what have you noticed since this pandemic started? And you know, gyms are having a tough time, they still are. Um, it's uncertain. People are starting to, I mean, equipment was hard to get. What are some of the things that you started to notice this year in 2020 so far around the concept of garage gyms?

Yeah, I mean, the it's definitely picking up. And I do think that there is a design, uh, a divide though, between what people are interested in, and I do think that it's it's pretty massive. So you have to look into home gym versus garage gym. And I think that they are very, very different. Not that I like it's not like if, hey, if you you because we we cater towards garage gym athletes. I mean, you could use our what we do at any fitness facility in your living room, basement, garage, it really doesn't matter, right? But I do think that there's a distinct difference between home gym and garage gym because they both started to surge when the pandemic in home gym people are more uh let's how do I shove a yoga mat and a Peloton bike in the corner of my bedroom versus people who are looking to outfit what you and I are talking about, you know, from Rogue Fitness. So I definitely have noticed there's a certain type of people who who we are attracting, and then there were a lot of people who were kind of interested, but it wasn't what they were looking for because uh that's not what they are thinking of when they think Jim. Uh either way, both of them definitely escalated. And you could see with Rogue, you know, I've been talking about this a lot recently, the fact that they just still haven't caught up with their production. They're not even doing a Matt Belt Black Friday this year, which is something they've done every single year because they just cannot catch up with the production, leads me to believe that Rogue, if Rogue with all of its resources can't catch up, we're into November, this started in March, that this is not some small market fluctuation, garage gyms are going to be a very uh staple in the fitness community moving forward.

Yeah. It's it's interesting. I mean, I've had good colleagues who decided to, who are gym owners decided to shut down their gym, then they uh sold their equipment. And it wasn't pennies for the dollar. It was like they sold their equipment for a lot. There was a ton of demand. And uh, you know, it was, I guess, you know, it's obviously sucks to to have to shut down a business that you've worked so hard on, but you know, maybe it made it just a tad bit easier to swallow because they sold all this equipment for cash and uh, you know, maybe ride him through until the next thing. I mean, it it was crazy. The competition, the lines out the door that some of these people were telling me about. It was it's pretty wild.

Yeah, one of my uh guys who works for me part-time, he's he's still active duty, full-time active duty military, and he works for us part-time uh with some programming stuff that we do. And because he's full-time active duty, he has access to a gym basically wherever he goes, right? Because he just can get the the base gym. He's been joking around and contemplating that he's like, you know what, I'm just gonna sell all of my garage gym stuff because I can like double my money right now. I'll just work out the base gym for a year, and when all this calms down, I'll uh I'll buy everything back. And I'm like, well, you know, that that that's an option, but you literally can do that right now. If you have some gym equipment in your house, you can you can make some mad money on it.

Yeah, that's wild. How big do you think this market is currently, Jared? Like how many people do you think? I mean, I I don't know if there's even data on this, but just if you A, if you have done the research, I'd love to know what you what you know. And B, or not, if you if you can just take a guess, how big do you think this this garage gym market is?

That's really hard for me to take a stab at. I I would say anybody who has a single family home with a garage is in the market to be a garage gym athlete, uh, and that's a lot. But like I said, there is that huge you see all of these other companies coming online. So there is Peloton, there are the rowing versions, there's what tonal, there's all these things that are like attaching to your walls, resistance machines, mirror is another big one. You can just see money pouring into the home gym industry. And so I think home gym industry in general is massive. I can't put like a you know market valuation on it on how how many billions of dollars that would be or how many people. But I do think if you were to take that home gym pie and then take out a garage gym sliver, you know, it's probably only 20% of that are the people who are interested in um performance, you know, uh barbells and and running faster and and doing 20 pull-ups and all those kind of things, just because I it's it's slightly more uncomfortable, right? It's uh it's working out in an uninsulated garage in the cold with nobody there. So I think there is less of a uh a market for that compared to hey, hop on this exercise bike and you're with 20 other people and you have a coach. And I'm not bashing that stuff at all. I think those things are awesome, and people need those forms of community, especially times right now, people trying to stay fit in a pandemic and that community aspect of fitness is very important. Uh, but I do think that the garage gym portion of the market is a little bit smaller than the overall market for home gym.

It's really interesting too, because I think three days ago from the date of this recording, uh they announced that Pfizer announced that they have a vaccine that's 90% successful, right? And what did what did we see? And this was Jay Croft posted it on social media. He's a good friend and client as well. And and so I I researched it, but Zoom, Peloton, their stock dropped by like 25 to 30 percent as soon as the vaccine was out. So it's you have to wonder, and I do know as well as from from rough numbers that I was kind of keeping track of that uh almost half a billion dollars of investment money went into you know connected fitness and home fitness devices uh over like a four-month span from April to to August. So it's it's crazy the way the market is reacting and seeing the opportunities here. And then there's guys like you and me who are like, we've been in this forever, are like, this is interesting. Right. Does it change anything long term? A little bit, but we'll we'll wait to see. I mean, how do you how much of this do you think is gonna stick for the next you know 10 years?

You know, I think I I truly do believe uh, you know, nothing to do with my my business as well, that garage gyms, home gyms in general are gonna be, let's say it it went to an extreme, right? Because of the pandemic, people were kind of forced to that. But a lot of people don't like that uh home gym thing um and and working out in their garage. So I do think it it could shrink back a little bit, but it's like uh once the cork is out of the bottle, it's not gonna fully go back in, right? I don't think that that we're gonna think this this market is going to shrink. I think some people realize, wow, this is incredibly convenient. Wow, I don't have a commute, wow, I don't have to worry about someone not wiping down the machine um and and all these other things. So I think that there's gonna be a large amount of people who continue on with it. And then there would be the people who, you know, money is no object. They bought $20,000 worth of equipment during the pandemic and they're gonna sell it for pennies on dollar on the dollar next year just because they frankly don't care, and uh they're gonna get rid of all the stuff that they did buy. So it's it's good overall, in my opinion, for the market, even if it shrinks back down, because all of that mark all of those uh that equipment that's been produced now can get funneled back into the garage and mouth eight community and keep it strong.

Yeah, that's awesome. Yeah, you know, there's certain things that I'm looking two years for, Jared. I'm like, okay, this is I'm gonna save some money for a couple things. One is like a home in a rural area like Montana, um, because I think I think people are are moving, you know, out of coastal cities or cities in general to areas like where I live in the Flathead Valley, but they're gonna go through one, maybe two winters and be like, hmm, nah. Not for me. Yeah, I'm selling. Uh the other one is uh is adventure vans. So you're seeing all these people buy uh sprinter vans and those things are flying off the shelf at just astronomical prices, right? And I think you'll be able to get those for pennies and the dollar when people realize eh, I don't really use it. The other thing is home gym equipment. I think it's it's you know it's going up, and I think it's gonna be a good time to buy in a couple of years, and you're gonna be able to get a lot of great equipment. Uh, I mean, I talked to the guys at again faster as well, and they're in the same predicament as Rogue, is like, well, we're every time we restock, it's gone. And uh yeah, it's really funny.

Awesome problem to have.

Yeah. Yeah, man. I I'm really excited for um businesses and companies and good people like yourself who have been in the industry for a while. You know, I'm specifically talking about the fitness industry or been in the industry for a while, and now the market kind of you've been very providing a great service for a long time. But now the market has come to you, right? It's kind of, you know, just some seemingly random event has nudged the market in your direction. And I think it's awesome. Uh, I really do. I think it's uh it's good to have these fluctuations and it just opens people's eyes. I think one of the things I would love to get your take on is like you're really big on community. I mean, that's that's a huge part. I I listened to your some of your other interviews and you know, creating a community around garage gym athletes is key. And probably nowadays, as people, you know, maybe I was joking the other day, like, you know, Starbucks calls himself the third place. Right now, I'd be happy for a second place, right, outside of my home. So people don't, you know, people are really craving connection. I'm wondering what have you seen throughout your how have you fostered that connection amongst the the garage gym athlete community? And have you seen a change at all over the last nine to ten months?

You know, I haven't seen much of a change in the community over the last nine to ten months. Um, you know, that's the first time I've been asked a question like that. If uh our community hasn't changed much, but I do think a big part of what makes our community so great, our garage gym athlete community, is just, you know, we're incredibly authentic. And for a long time as a business owner, I was uh super concerned about the uh you know the onboarding process and and the marketing and all the front-end stuff to get people in. And I I all that stuff's important if you're an entrepreneur, it it really is. But then I just kind of got sick of it one day and uh decided to focus all my effort and attention on the community and making sure you know they were being really well taken care of and I reduced their friction points. And you know, we on our podcast we only interview our athletes, we don't interview anybody else, and um, you know, it's just very much a community. When you see this this guy who's posting in the Facebook group every single day, then you hear him on the podcast, and the next week it's the same as but a different person, it really builds this sense of community uh within our our garage gym sphere here. And and so I think being really authentic, being a garage gym athlete myself, actually doing the workouts that I'm doing, um, you know, I'm actually a part of it. It's not like this thing I'm trying to manage and like trying to understand what you what what they're trying, I know exactly what they feel. I know how much that workout sucked. And so, you know, I think being a part of the community, and that's that's true of every single person on my team. There's not a single person on my team who's following programming from somewhere else or doing somebody else's program. And to be honest, not sure we would allow that. Luckily, we haven't uh had to cross that bridge. But um, that's just you know, we're all a part of the community and it's it's our greatest asset at this point.

Yeah, that's great, man. So tell us what exactly is it that the garage gym does? Is it uh set programming? Do you guys do one-on-one coaching? Where what does a service look like?

Yeah, so we have six main tracks uh and the tracks are all uh it's all concurrent training. So just blending, strength conditioning in in a way. And I and I'm very careful to use concurrent training and not CrossFit because we're just not CrossFit. Um, we've had a lot of people come in who wanted CrossFit and then they leave very quickly when they realize that it's not CrossFit. Um and so we just take different slants. So we have one that's you know more strength bias, we have one that's more endurance. Uh, we have our most popular track is called Hard to Kill because it's just really well rounded general physical preparedness. Um then we have the shred track. So we have all these different tracks that are uh specifically aimed at a goal. And we have a set of benchmarks across the whole community that we want people to hit, you know, the percentage of your body weight in your back squat and uh how fast your mile time should be, and their their age adjustments and performance adjustments at different levels and everything. But the reason we did this is because we didn't want to do this you come tell me what you want, and I will get that for you. That's the typical coaching, like you the person comes, I want to lose 10 pounds and do this, and then you're supposed to help them do that, but also maybe teach them some other stuff in the process. And we kind of did it the opposite. We're like, hey, this is what we have, and here are our standards. If you want to be a part of this, then join and we will we will get you there. And so that's uh a big big uh difference that we've taken from probably a lot of the industry is uh you know, we we are very performance driven and we set our flag in the ground and we have people come to us as opposed to finding out what they want and and moving it in reverse.

I like it. I like it. Yeah, it's it's good to kind of set to one thing and clearly lay out expectations on the front end, which sounds like you guys do really well. Let's talk about your book, Killing Comfort. I love that name. It's uh you know, I I'm just I haven't read it. Um I will you have my commitment. The you know, so many people see. seek out comfort, right, in our lives. But it it seems to be a a really counterproductive. And I I'm curious, what was the concept for the book? How did you come up with it? Tell me about the writing process and and what what can people expect through it?

Yeah, so the the book really came it's so it's not a fitness book. You know, as much as I am a fitness coach and and everything, that's it wasn't really uh why it was written there's very there's a couple of paragraphs about fitness in there, but otherwise there's not. And it's just this complacency. I see it happen uh to people in business, I see it happen to people in in fitness. And what I realized um with coaching just to bring it back to fitness is I ran in, you know I and I had to learn all these things because I I came from and maybe maybe I was just naive but I came from a very type A super driven community of fighter pilots. Everyone did what they said they were going to do. They stuck to things like it was just a very you know high level type of human being there. And then when I started fitness coaching I realized there are a lot of people who would get into a program with me or something and then they wouldn't do what I wanted them to do. And it was very frustrating as a coach and I couldn't understand what was going on. And that's like 10 years ago right and and so I just started to develop all these strategies of helping people realize how complacent they are and what they have you know what they're not doing uh all the all the costs that really are of there are of comfort and then how to slowly work them their way out of being comfortable all the damn time.

So how so tell me I've never written a book I've always thought about writing a book. Tell me about the process of actually creating it.

Yeah so the process I got this um from my mentor as well um just outline a really really strong outline and then because I I've actually heard from other people this whole um uh what you know just write 500 words a day right and I did I did stuff like that and it leads to absolutely nowhere it it it got me to like a hundred thousand words worth of a book that I cut down to like 3000 words. You know so it was a lot of waste and I to be honest I'll probably do nothing with that. Maybe we can just call it writing practice. So I really don't advise anybody to do that. Start uh drafting the main points that you want to hit really strong outline and then just start making your points and you'll very quickly you know get to a point where you're like oh well this is this is making sense and then I I I can walk people through this framework or this process. And so I think a really strong outline and then just detail the hell out of it after you do that.

Awesome. Good insights man. Yeah I've been uh I've been flirting with it for so long I'm like well I do so much content creation from the podcast and I do writing but I've never I feel like that book right it's like something about writing a book because you've written two books is that right yeah two books. Yeah I feel like there's something about it's like a for many people it's a checklist right on their bucket like they just on their bucket list you just want to put something out there. But there's so many ways and I think a lot of that comes down to really eternalizing what we do right like how leaving some sort of legacy after we're gone. I think I know that sounds very um you know that that's a big conversation but I do think there's something about it but there's so many ways to kind of now through I think about it I you have a podcast I have a podcast like our podcast once they're out there they're out there forever. Is that ever do you ever think about that? That's crazy. I have thought about that quite a bit yeah like you it's just never coming back like we are now somehow digitally immortalized through our content. And uh I wonder how many people like you know writing a book it still is a you know a big deal right it's it's a huge chunk of work. But when you look at all the content you created how does how does writing a book is it symbolically different from you for you than than doing a podcast or doing some other kind of content that you may create on a weekly or monthly basis.

Absolutely so you mentioned legacy so I have like three main tenets you know uh my mission in life uh is there the three things be the best build an empire leave a legacy these are the three things I think about every single day run through those one more time Jared I love it be the best build an empire and leave a legacy those are the main things that I'm I'm focused on at each and every single day and so anything that I'm doing has to every single day anything I'm doing has to point to one of those things like is what you're doing right now pointing to this thing? And book for me is 100% legacy. It's not the building the empire which would be more the business side of things it's not being the best at something it's leaving a legacy because I don't think my kids if I were to unfortunately die young or whatever I don't think they're gonna go back and listen to many podcasts. You know maybe maybe a few but I think what they will do is read my book. So uh my three children were who I had in mind every time I did sit down to write but like what do I want them to know when they get to adulthood because you know I want them to read it. They they aren't ready for it now but maybe it's not till they're 30 or 40 years old but they will read this information uh because I'm probably not going to write very many books in my life and and I hope that they have that uh when I'm gone.

Ah that's awesome man. Well said well said so you know I always like in in all my interviews to kind of go into maybe a personal challenge that the entrepreneur may be facing or the business owner or the executive because I think ultimately as we were discussing with pre-recording that kind of vulnerability of like hey I'm struggling with this it's it's where so many of my listeners and myself learn because we're all going through something either similar currently or we will or we have right so one of the things we were chatting about prior was this concept of you know from strategic coach of simplifier versus multiplier. Start to maybe expand on what that means to you, how you interpret it and how you're kind of walking through that process.

Yeah so this this concept was reintroduced to me recently of um in in the business setting you are either you know and and a lot of entrepreneurs have their frames where frameworks and they're black and whites or whatever but uh Dan Sullivan's information just really uh it clicks with me in my brain. So he has this simplifier multiplier. They're the only two types of entrepreneurs and the simplifier is the person who can take something they can condense it down they can make it easier make it convenient um more relatable um all these things and there's a lot to be said about doing that as an entrepreneur you know with your with your programs or whatever it is that you're doing being able to communicate clearly so the other person understands you 100% is is like a very simplifier simplified way to explain a simplifier and that's one type of entrepreneur. And the other one is a multiplier who is not as concerned with the details or like getting this into a framework or writing a book or whatever. They're just like holy crap this is an amazing idea we got to tell as many people as we can and so they want to get it out there and push as hard as they can to tell everyone about it. You know that that can be what grows the business. And what I just realized recently was I'm very very much the simplifier and not the multiplier. Even though we do all of our marketing in-house you know I've done a lot of video ads and Facebook ads and all these things like doing my own podcast, creating a lot of content, but all of that is stuff is not easy for me. It's not something I want to do it's something I know I have to do. So I've been struggling with this idea of how can I be you know I'm really trying to get to a point where I'm doing more of the things that I really want to do. So I'm trying to f figure out how I can be more of a simplifier and maybe fill that role of who's going to be the multiplier to help me get to the next level.

Yeah and that's that's a huge part of development. I mean one of the things that uh you know I think Dan Sullivan's strategic coach training mentoring program, you know, similar to ours is getting people to understand you know what he would call your unique ability or um you know whatever it is that you're really good at, something you're passionate about that maybe you're better than most people at, you know, and and I quote this all the time because it's it's so funny. Josh Hillis was on my show and he's like I always try to look at it in a way that I'm probably better than other people at one or two things and everything else they're better at me that better than me at. And it was really funny I laugh so hard when I heard it but I keep repeating it all the time because it it just I know he's repeating it for someone else. And when you start to look at like how you break down your days and which stuff you feel like you you said you had to do things, right? You have to do things and of course you know we should question when we say things like that. Like do I have to like is that necessary or is there someone maybe who can come in and I can work with and collaborate who can do it more enthusiastically and better than I can and fill in that role. I mean you at least have to ask that question right when you look at what you who you are as an entrepreneur what do you think maybe some of your unique abilities?

The one of them would be that killing comfort principle. And it's a good thing and it's a bad thing because I can do really crappy things that nobody else wants to do for very long periods of time and it's led to success. But it's also been pushing me to do things that I don't want to do for long periods of time right and that that can take its toll mentally and so it's good because sometimes I'm more like just grip my teeth I can do it. Right like I can do it. And now I do have a team who's helped me out a lot so I'm not not trying to pretend like I'm sitting here doing all this stuff by myself. My team is is awesome. But I do think that's one thing that I'm uniquely gifted at is uh being able to do crappy things for long period periods of time. And the other thing I do think I'm I'm good at is is probably teaching. You know I would put that into maybe programming specifically for fitness because that's where a lot of my passion lies but I do think that I can take these more complex concepts in the simplifier idea and make them very easily understood by by other coaches by other athletes for them to use.

Awesome.

Yeah so one of your unique abilities is suffering it sounds like yeah and it's it's like I said it's a it's a good thing it's a bad thing because it can help you with a lot but it once you get to certain level of entrepreneurship you're like are you just doing this because that's what you've always done or is it what you need to do?

Yeah. Yeah where where does that come from was it like sports you played when you were young like I I'm pretty good at suffering too. I was a swimmer and a water polo player which is uh two types of well swimming when you're it's nothing more than hours at a time staring at a black line right so you just have to be able to deal with monotony really water polo is just grueling training and I had one of the toughest coaches out there and we were notorious for the work we did. So I learned suffering early on and I think it helped me in some ways but I also think it just got me into a mindset where all I have to do is just push harder and I'll get through the wall no matter how thick it is right where where did you pick up on that? What how did that get ingrained in you?

You know to be 100% honest I'm not a hundred I don't know where it came from. I do think that I I mean I played sports um a lot of individual sports. I mean I I did play football and baseball and all the typical sports um like in high school uh but the sports I was actually good at uh was like track you know I ran the 100 and the 400 um so I it's very individual right and then one thing I got really good at um actually on a national competitive level not just a hobby and I have to say that because it's racquall which is like a weird thing for someone to like go get good at but I uh I actually got really good at that in college but it it just goes back to that it's it's you right it's so there's just a lot of having to rely on yourself and not really leveraging the team or anything like that. It's just you are the person who has to do this.

Yeah. I see that I love it. So one of the questions I I always like to dive into is uh you what is your because everyone should have one I'm always surprised at how many people don't actually take time to write or think you know think about it and write it down. But what is your personal definition of success 50, 60 years from now and you look back and you're like, okay, that I nailed it. What does that look like?

Yeah man so it's just it's freedom for me. Freedom and and really in every area of my life. I think um you know I went to uh a really awesome event with uh John Maxwell several years ago and he was just talking about how there's not much difference between someone being really rich and you know we don't have to take the extreme but just say someone who's who's barely making it say we're both on the same airplane and the different levels are you know you're sitting in coach you're in first class or maybe you have enough money to fly a private jet, right? But it we're all going the same we're more or less doing the same thing. You know it's just a little bit different freedom of options and freedom of choices. And so I just want more of those uh freedom of choice when I when it comes to my time I don't mind working hard. I don't mind working long hours and doing it every single day. Uh but I want what I'm working on to be my choice. And I want the freedom to to pick my projects and I want the freedom to spend time with my family if if that comes up. So really just freedom in general and freedom of options and freedom of choices is the main thing that drives me in my definition of success.

I love it man that that hits home with me too. I mean what in in my coaching and mentoring practice too you know I we focus on five different freedoms and you know starting with health uh time money relationships and purpose and what it really boils down to is you know the ability to do what you want when you want with whomever you want. And that's a really exciting thing to strive for and we'll make those days when you're working a little hard or maybe you you know take a hit in your business it makes it all worth it. And I think it's important man. I think people should really define their own personal definition of success because you know it's it's where your plane is going, right? Like if you don't know where your plane is going, why are you getting on it? That's I don't know. That's my two cents. So give us the goods Jared like where do people find you your book uh your programming all of the things man where do people find it?

Yeah so I'm kind of doing a lot of stuff but it the the easiest place to find out uh book stuff you just go to killingcomfort.com make makes it very easy to find out the you can listen to me read it on Audible or you can go to uh get a hardback paperback or whatever from from Amazon that's the the book I think that's a great place to start just with uh you know getting indoctrinated to some of the concepts if you're into to training want to see what that's like you go to garagedamathlete.com and then end of3fitness.com really is the parent company that runs it all and uh that's really more education based that's a big part of where we're moving in 2021 we've kind of been dabbling in it over the last couple of years but it's uh we're really about to pick things up there uh next year so those are the three main spots right on well Jared thank you so much for coming on it's uh I really enjoyed our conversation I I really love what drives you uh it just comes across very authentic and I can see why you've you've got some really good businesses going for you so congratulations all on success I'm excited to see uh what the future holds for you man appreciate your time thanks Eric I really appreciate it man I've had a blast ladies and gentlemen Jared Move hey it's your host Eric Malzone thank you so much for listening to another episode of the Future of Fitness if you enjoyed it please do me a huge favor by going to the website and signing up for our newsletter.

The website is futurofitness got some big big announcements coming down the pipe and we want you to make sure that you are on top of it. Thank you again signing off