Evolution from "Personal Trainer" to "Health Coach"

Our mission now is to get fitness professionals to have the same recognition as doctors, lawyers, and CEOs. $400 an hour to work with my lawyer, and he does not bat an eye. This is what you're gonna pay. And they're a service provider, they're solving a problem. Why are we any different? Like, we actually prevent a member from going to a doctor by providing them health and fitness and mindset. By the time they get to the doctor, it's too late.

Hey fitness fans, welcome back to the Future of Fitness Podcast and Interview Series. This is your host, Eric Malzone, and we are in episode number 56. I talk to Khaled El Mazri. And Khaled has been in the fitness industry for a long time. Uh, once again, I mean, it seems to be a common theme with people on the show, but he also has one of the most optimistic views of where the industry is going. And he fires me up. Every time I talk to him, I get really excited about the future for the fitness professionals and where it's going. So he's got a major event coming up called Rise, and I'll give you all the details here in a second. Before I do, once again, I'm really urging you to go check out the Modern Fitness Pro. It's a close Facebook group. Um, and Doug and I are the moderators, and it's just becoming something really cool. And I think it's really beneficial for the industry. It's the things we need to be talking about. You know, where is the industry going, right? What do we need to do to value ourselves more within our communities? How do we need to shift our mindsets in order for the industry to take a bigger role within our communities? So go check it out. It's the Modern Fitness Pro closed Facebook group by application only, and I'll be waiting for you there. So a little bit more about Khaled. So he's been at every level of fitness profession, you know, from managing sales teams to obviously being a private personal trainer and putting in the work. Now he has an event. It's called Rise. It used to be the NorCal Fitness Summit, and it's coming up in October. And he has some amazing speakers that he talks about within this episode. And uh I hope to be there and I hope to see you there. So without further ado, this is episode number 56, Khaled El Mazri, and enjoy the show. Hey Fitness fans, welcome back to the Future of Fitness podcast and interview series. Today I have the extreme pleasure of Khaled. Khaled El Mazri. There you go. Yeah. All right. So welcome to the show, man. It's been um you and I. This is actually, truth be told, this is our second take because we had some internet issues. So um I I really love our conversation, so I'm really excited about this one. So uh without further ado, let's get into it. Tell give people a little bit about your um your background and your entrance into the fitness industry because you've been through a lot of you've worn a lot of different hats.

I have, I have. Uh it's been 12 years, 12 years now. Uh started, came in as a I actually wanted to be a physical therapist. Uh, I worked at a physical therapy office back in my hometown in Cal in San Luis Obispo, California, and um was a PT aide. And so wanted to go the whole physical therapy route. And then uh, so part of being an aide is I was I would take the the clients after they're done physical therapy and take them through the workouts. And uh that kind of helped me just really, I'm like, hmm, like maybe this personal training thing um is something I can do. And uh worked at a gym even back in high school. Like I was always at the front desk, uh worked out at a gym when I was in uh junior, um not junior high, but high school, college. And so I've always been around fitness in some shape or form, ran track, played football. So fitness has always been a part of my life. Um and then uh jumped into it when I moved to San Francisco, jumped into a club, uh, became a trainer. Um sales came really easy for me. Uh I um I like talking to people, and um, it all stems back from when I was younger. Um being an immigrant, I wasn't born here, I was born in the Middle East, and so when I moved here, uh I had to talk to people. Uh otherwise I would be the loner sitting by myself, and uh I didn't want to do that. So it uh it put me in a position where I had to get over that fear of uh the stranger or the loner or just that sense of I feel alone. And uh I really take a I really like getting to know people. And so for me, sales came really easy within the first year. Um got moved up to manager, uh, was a fitness manager, uh, couldn't lead a team at all. Um I was really good at sales, but wasn't really good at leadership. And so um I led by uh like uh John Maxwell has the five levels of leadership. Uh I was level one. I you had to follow what I said because I was your boss. And uh, you know, went through some, had some awesome mentors, got into some, figured out how to lead, and went up to a regional director role and ran four clubs in San Francisco, um, bounced around to a couple different states and ran some clubs, and now I am in uh I'm in Texas leading uh for working at working at 24 Hour Fitness leading a team of uh trainers here in Texas. Wow.

What were the out of curiosity, what were the clubs that you worked at in San Francisco? I used to live there for a while.

Uh so I worked at Crunch Fitness, I worked at Bait Club uh in San Francisco, and then I was doing some, I got into the independent training world and worked at uh Evolution Trainers in Mountain View uh for probably like six, seven months. Um there was a there was a moment in time where I was kind of done with the corporate world. I was like, man, I'm just over this. Like I just kind of want to do my own all the knowledge and everything I've learned. I was like, let me try this independent thing. Did it, was really successful at it, but I love leading teams. Like I thrive in that environment. So uh had an opportunity to go to Bay Club and lead multiple clubs and multiple teams. I think 47, 48 trainers at one point.

So uh that was fun. Yeah, man, Bay Club's really nice, man. I've been there for a while.

Um gorgeous clubs.

Yeah, so you get to you also have the opportunity to train trainers, essentially.

I do.

I do um give us some insight into you know being there essentially on the forefront, right, of of the battle that's being waged, I guess we'll say. Um, you know, give us some of the insights into what what do you think are the biggest struggles of of the newer trainers and and uh with that insight, uh how how do you what skill sets do you think we need to be developing as a whole within the industry in order to push forward and and and uh get to the goals that you and I are gonna talk about soon. That's a little bit question.

Uh let's man, I think the first one is it's it's uh understanding that you're a trainer and you're a business operator. Like you're wearing two hats and you get into it as a trainer. When I, you know, when any any new trainer comes in, they come fresh off of a certification, they are a trainer. And in that first three to six months, there's so much stuff thrown at you that it becomes so overwhelming that it's just almost like, where do I go? I get lost or paralysis by analysis. I freeze, so I just don't know what to do. And I think the biggest one, the biggest challenge is understanding how do I make that shift from personal trainer to business operator? Because that's frankly what you are. And whether you're in a big box where I'm at, or where you're in a studio or a gym, you are a business entrepreneur, you're a business operator. You you have you have to operate from that sense. And so understanding everything that encompasses that, like how am I getting leads, how am I selling, how am I marketing, how am I connecting? Um, you know, we on our talk last time we talked about technology, and um man, like there's stuff coming out that are is that are gonna disrupt the industry and um like virtual reality, virtual training. All you need to do is buy the equipment, and there's a trainer, you put the goggles up on, and there's a trainer on the other side taking you through a workout. Um, I had this conversation with one of my trainers, and uh, you know, their whole thing is well, how are they gonna spot you? How are they gonna correct you? Well, if they're if they do it right, I would give you a free Skype session before we jumped on the virtual reality workout to do an assessment and watch you squat and build out a program from there, and that becomes your virtual reality workout. So there's things that are coming that, man, it's exciting. Like, I am excited for this stuff because it's like you can look at it in two ways, right? We were just having this conversation. Um it's perception. Either you're gonna freak out and let the fear of like, oh my god, like they're gonna take my clients, or they're gonna lose revenue, or this is gonna shut my business down, or it's an opportunity to expand to offer a different, like maybe you offer virtual reality training to your clients when they go on vacation. Hey, get the goggles, we'll put them on, I'll train you through the goggles, or I'll train you through whatever. So I mean I think there's so much opportunity coming for you for the new trainers that just wasn't there when I started, um, that technology now is allowing us to do that. I think allow for a better experience from the members' perspective, from the consumer. Because I think at this point, like workouts are workouts, they're not gonna get any more fancier, they're not gonna get any more. I think you can always get more creative. Um, but I think workouts are workouts. I think now people are looking for the experience. Like when I walk into your facility, how is it gonna feel versus walking into John Doe down the street?

Yeah, it's interesting. I uh I had a great conversation with a gentleman, Andy Patronic, he was on the podcast, and we were talking about the future and technology and how it's gonna change the industry. And he's like, you know what? You still gotta pick up the F and dumbbell. You know, you can't get around that, right? But I think it's interesting. So let's dive into that a little bit more, a little bit deeper, because I think it's a really good point that people are gonna pay for an experience, right? And um how how would you recommend that uh fitness professionals start preparing themselves to really make sure that the experience is is uh is great and that it's gonna attract more people and retain people. And yeah, what what's your insights onto that?

Uh I mean it's like I think the perfect example for me is if you look at uh like it's called Rainbow Cafe, and this is big, like it's a they serve burgers and they serve like these different foods, but it's not like people don't come there for the burger, they come for the whole experience of the rainforest, and you're with animals, and like it feels like you're in a jungle, and and that's the experience that keeps bringing people back in. So it's the it's called experience economy. When I walk into your facility, what's it sound like? What's it look like? What's it smell like? Like, what's the flow of the of the tour? Um, you know, what happens during that process of uh me walking in and me signing up and leaving, and and what happens after that? Um, you know, it's little things like a text message, like we were I there's an app that I just downloaded, and anytime anyone opts into my email, I get a reminder like so-and-so. You know, Eric opted in, and I can send Eric a live video right now and say, hey Eric, thanks for opting in. Hope you enjoy my 30-day program. Would love to know if you have any questions, please ask. So cool. Like that is that next level that some people are not doing that at this at now at this day and age needs to start happening. So it's little things, man. It's like it's like the swag they get when they leave, or it's the follow-up emails that happen, it's the text message, it's the Facebook group, um, it's the community events that happen at your. I mean, there's so many things to drive experience and to drive that end user result of like, wow, like I walked in for a workout and I felt leaving like a million bucks. Like, how are you helping them feel like a million bucks?

Yeah, that's fantastic. And I I personally see it kind of going, there's gonna be a separation, right? There's gonna be the people that you know are gonna stay home, they're gonna have their Peloton, right? Or some kind of virtual reality, you know, thing where they're they're cool with that, you know, they don't need experience. And then there's gonna be people who really need that community and that experience in order to drive them into fitness. And uh I don't know what's gonna happen in the middle. That's the thing that you know that uh concerns me a little bit is you know what's gonna happen to people who don't go either way, who aren't driving towards a high-end customer experience um and are just kind of staying as a generalist. Uh so yeah, you know, it's interesting too. I think you, and we'll get into this because you have such a positive outlook on it. Um I tend to go in the middle. I I I tend to I think that you have to have a little bit of awareness and maybe a little bit of anxiety, because that's what's gonna, you know, make you like just get evolve, right? You have to have a little bit of uncomfort and and maybe fear of the future and also a a healthy dose of of um optimism. So I don't know. That's that's my take on it too.

I think I think the generalist, I think at some point they're gonna have you you're gonna have to you're gonna start plant you're gonna start competing on price, and that's what's gonna start happening is if you start going generalist, you're gonna start, you're gonna get into into price wars. And what's gonna happen is eventually you're just gonna price yourself out of business because you can't keep going lower and lower and lower to compete with the trainer up the street that's going lower and lower and lower. So at some point you almost have to draw a line in the sand of I'm going specialist, or I might go virtual and be the virtual or the online person, but otherwise the generalists at some point I think are gonna they're gonna they're gonna phase out um because you're competing, you're playing such two different either gonna go the low end, stay at home, do the workout at home, Peloton, or you're gonna go the high end. Walk into my club, we're gonna charge $100, $200, $300 a month, um, but you're gonna get a great customer experience, you're gonna get great results. That middle tier, I feel like it's at some point will just disappear, or they're just not gonna make any money, and they're happy, and then they're gonna have to go find something else to do. Yeah.

Yeah, it's interesting too because I, you know, going through the the whole, I saw the whole growth of CrossFit, right? I was really in the middle of that and seeing how um you know it started off and no one knew what was gonna happen with it, right? And then it started to go towards this battle of like everyone made it want to make it a commodity. Like, well, what's different, you know, than your club or your gym than the one, the three other down the street. And uh, you know, I I always chose to go high, right? And I'm like, well, you know, there's a lot of reasons why, but if you can't feel it when you walk in, then I've done I haven't done it right, you know. Um, but that I saw that happen, and I think now that particular micro niche of the industry is starting to evolve out of it, uh, which is exciting. But it almost took the whole thing down, man. You know, as people that when that price war starts to happen, that's it's bad news.

It is, it is, because now it's like all things being equal, people are gonna go to the cheapest thing. And if if it's the trainer down this down the street charging the cheapest, then you can't deliver a value on why, and not value on you, like it's not this always got me in sales. Like, I would like, oh, value yourself. Well, no, like you can't put a value on college, you can't put a value on you. Um, it's the value on your program. And so if you can show me the results that your program will get me, and you can if you can help me solve, like they came to us for a weight loss solution, you offer a weight loss solution. So, what's the gap? And how do I close that gap? And if I can show the proof that you walking in my door, I have the solution for you, then there isn't a price they're not willing to pay to get that solution. And so I it's it's just it's a mind shift, man. Like it's it's just changing that perspective of like they came to you for a reason because they need help. They walked in the door because they need help. So how are you helping them? Like, and it's not on price. Like, if they're I had this guy yesterday, it cracked me up. Like, you know, I was selling training and I'm not cheap. Like, I will sell you the highest, most expensive things. That's what you I that's my value, and I value our results. And you know, he got is it free? No. Is it is it, you know, is it $2.80? Because we have like these $300 packages. I'm like, no, it's not. I'm like, honestly, this isn't the right fit for you. Like, clearly, this is all about price, and I'm just not willing to negotiate on price.

Yeah.

So it's just a it and with the whole CrossFit thing, I think a lot of people jumped into it when they started realizing they people thought just by having CrossFit and the name of your city after it was enough to bring people in, and that might have worked in its early years, but what we're starting to see now is a lot of CrossFit boxes are closing. The name itself is not enough to bring people in the door to sustain a viable business.

Yeah. So you touched on something that's really important, and I think it's worth us diving into a little bit more is how fitness professionals value themselves, how um our society values fitness professionals, and and what that means and how that's going to evolve into a way we had talked about the difference between a personal trainer and a health coach. And how you see that that transformation happening. So let's touch on, you know, first of all, it's fitness industry or fitness professionals right now are undervalued for the most part, right? For what we do and what we offer and the role we can play if we're allowed to within um within our society. So let's let's touch on that where you think it's gonna evolve to.

I think, I mean, yeah, like we are undervalued. Um, you know, most people still don't see personal trainers as like a valued service provider. And it like it it pisses me off when like people don't see that. And what's funny is I've I rebrand my entire company, my entire fitness conference around the notion of like our mission now is to get fitness professionals to have the same recognition as doctors, lawyers, and CEOs, like the same type of admiration as doctors, lawyers, and CEOs. Because why? Because man, like a doctor or a lawyer, my my lawyer commit $400 an hour to work with my lawyer, and he does not bat an eye at charging me for like my price. This is what you're gonna pay. And they're a service provider, they're solving a problem. Why are we any different? Like, we actually prevent a member from going to a doctor by providing them health and fitness and mindset and nutrition, like all the things they need before they go. By the time they get to the doctor, it's too late. And that's where we come in. And so, like, there's value in that. Like, we we truly help save people's lives. Yet, trainers have a weird sense of putting value on that and can't seem to find their own value on that. And a lot of that comes from the fact that, like, how many trainers out there have actually used the trainer or invested in a high-ticket price or high-ticket coaching? Um, you don't you like you can't empathize with the person sitting across from you when you're selling them your program's $2,000 if you've never spent $2,000 on a coach. And so you don't know what the battle is that's going on, and you don't know how to empathize with them. So a lot of it stems from our own beliefs around value and money, and then more importantly, like our own belief in the product. Do you believe in your own product? And if not, do you use your own product? And if not, I would challenge you to start there and start using your own product, or at least hire a coach to feel what they feel and to feel what they're about to go through, and then look at the like what's your relationship with money? Like, what is what a lot of trainers, and especially in the big box world, have a have an interesting relationship with money, all stemming from how they grew up and how money was viewed as they grew up. And that becomes that that stays with them. That just that becomes their story, and that becomes the reason why I can't sell. And a lot of it is because they are making the buying decision for their client. And so a lot of the work I do and a lot of the coaching I do is helping trainers, gym owners, studio owners, independent trainers overcome some of those obstacles so they can start commanding those higher prices.

Yeah, that's awesome. You know, I have the pleasure of um every week I do about four to eight just complimentary um consultations with fitness professionals. Mostly they most of them just want to do build their online business and online coaching, right? Which is a really hot thing for people trying to do right now. Um, because it's it's awesome. I mean, the thought of it is is fantastic. You can travel the world, you can do whatever you want to do from wherever you want to do it. Um, but usually I always ask them, have you ever hired an online fitness coach? Have you ever had one? And almost all of them like, no. I'm like, well, maybe, maybe. You know, if I was I would I because I I've always done that. Whenever I've wanted to do something, I've hired, you know, when I started doing remote coaching, I hired James Fitzgerald from OPEX. And you know, when I wanted to start doing mastermind groups, I went and and hired Cliff Ravenscraft and you know, went into his mastermind group. And I always you always learn, especially if you know you're if you're a fitness pro, you're probably an athlete of some sort who and you learn from mimicry. And uh, you know, it's always a good way to if you want to learn a craft, go hire someone, and then you can see the value of it, and then you can convince yourself of the value of it just by the fact that you paid for it already. Absolutely.

I mean, because you're gonna go through the same emotions that they went that the client or the prospects can go through. When you're getting ready to when when I spent five thousand dollars on a business coach, like there were some emotions there because that's a lot of money. But now I can speak to it. So when someone wants to work with me and this is how much it is, I know what they're about to go through, and I can coach them through like, hey, like I've been there, I took the risk, here's the outcome of it, so I can speak to it from a different from a different light than than someone who's never invested in a coach or someone who's never invested in a trainer.

Yeah. And you know, you mentioned spending $5,000 on a coach, and it has to hurt a little. It has to hurt a little bit financially or in some way, otherwise it's not gonna be as effective as it possibly could be. So I think you know, a lot of people say, Whoa, that's a lot. You know, well, yeah. Because it'll make you do things, right? Um, let's let's talk about your definition of of a health coach and what that looks like, and how you're training people to become you know, you know, jump into that role or fulfill that role of a Health coach versus a personal trainer?

I mean, I think for me, for me, a health coach embodies a few things. One, it's mindset. How are you working with your clients on mindset? You know, what's going on in between their ears? Because a lot of them, I mean, when they're walking in the door, there's sudden, there is so much going on up there from past experiences to past failures to self-doubt. I mean, there's so much. And so, like, for me, that's like our pillar, first pillar is how do I help this person with their mindset? And so we go from there to nutrition. Like, you gotta know a little bit about nutrition. There's so many different companies out there, and it's not so much putting them on a diet, but behavior. Like, what are the behavior coaching you can do now with your clients to help them, you know, outside of just meeting their caloric intake? Like when they're in when they're in a in a state of stress and you know they're gonna turn into this food, how do you coach them to find new behaviors and new habits so they don't sabotage their results? And obviously, movement, the workout, the movement, the program design. Um, you know, how is that becoming changing or or evolving month over month or week over week or however you do periodization? But um, and obviously regeneration. I think for me the big one is regeneration, is what's happening after the workout. Like, how are your clients taking care of themselves when they're done with you, when they're done, when they're on their own? Um, how are you measuring all this? You know, with NBodies and my zones and all this different, these different new apps that are coming out to help track our our our clients' health and their goals. Like, how are you embodying all those four pillars to deliver an amazing program? Um, not just a workout. Like, people don't need a trainer who's just gonna give them a workout. They can go, there's you can go on YouTube and and and get workouts. Like people are looking for a coach and someone to motivate them and and push them and help them see the true potential of themselves, which they may have lost because of past failures.

Yeah. And what so let's go over those four pillars again.

Yeah, so it's so it's mindset, yeah, uh nutrition, movement, and regeneration.

Awesome. That's man, you just took, and this is the best part about people who've been in the industry for a while. You just took like a ton of very, you know, seemingly complex and overwhelming topics, and you just boiled it down to four simple steps of things that you need to focus on to be successful. And uh that's a lot of value, man. That's a ton of value. So you have um you have an event that's coming up in October of this year, and I know um everything that we talk about, the passion you bring towards the you know uh what you feel the fitness industry needs to evolve into is essentially what this this event is about, correct? Um so let's talk about it for a while. Let's tell us about the event. Yeah, man.

So it's a it's a it's a two-day or three-day event. Uh, it's called Rise, Rise Fitness Business Conference. Um, and basically, man, it's really it's for gym owners, studio owners, independent trainers, anyone who you know it feels like they're alone and feels like they're on an island all by themselves and feels like nobody understands what I'm going through as a fitness owner, gym owner. Um Rise is your event. Like we bring 250 to 300 other gym owners, studio owners, independent trainers in um so that everybody, everybody can network, everybody can connect, and everybody can understand like, wow, like Eric's going through the same thing I'm going through. I need to go talk to him and see how he's pushed through it. And and and we bring in some of the best, I mean, I call them the pioneers of the industry, uh, both inside and outside the fitness industry. So I've kind of gone into other industries. A lot of my growth came from me attending events outside of fitness. And so um I've become friends with a lot of influencers outside the fitness industry. So we bring, I bring a few of them in on branding, personal branding, um, storytelling, uh course building, everything that will help a gym owner not just train, but like how do I make the transition to a business operator, and then how do I create other revenue streams so that I'm not just relying on one thing, you know, it's training, it's online training. Oh, I have this online course, and now we're doing this six-week program. Like we we build these things out, we build out all these systems. Um, that's what this event's all about. And so a lot of it is just it's the network, it's the speakers, it's the connections you're gonna get over those three days. Um, it's fun, man. It's it's it's a lot of work, but when you get 300 people in a room and you can just see the impact and see the lives changed and see that like they there's a there's a line at the end of the tunnel. Like some of the stories I hear of where people are at in their journey of I just don't know where to start, I don't know where to go. Um, you know, there's such a I don't know how to bridge the gap between trainer and business. Like, I've heard all the stories, and by the time you leave that weekend, they have a clear idea of like, all right, this is what I need to do, this is what I need to work on. And now there's a there is there's there's connections and there's people in that are gonna like everyone goes into a private Facebook group, and in that group we talk, we communicate, we share our struggles, our victories, our wins, and and I see them every year. It's like my family reunion once a year.

Oh, that's really cool. And you made such a good point, too, is you know, I no one talks about it in social media, especially. It's it's such a double-edged sword because it makes everyone look like they know what they're doing, right? Because no no one's gonna be like, it's Monday and I have no idea how to get a new client and what to do next. You know, so they put on this image of like everything's great. Everyone's going through the same struggles, but no one talks about it until they get to an event like this and you start networking with their peers and realizing, like, hey, I'm not alone. You know, all this the same, these struggles are universal. Um who who are some of the speakers that you have going for this event?

Uh so we have uh Mark Fisher uh from Mark Fisher Fitness. I love Mark. Uh friend Scott Rockliffe uh so Scott's my is our social media guy, so he's talking everything. Facebook, all the craziness of what's happening with Facebook. Scott's my dude, uh Pat Rigsby, uh Tony Gentlecore, Molly Galgareth. I think I pronounced that wrong, but uh Girls Gone Strong. Um, she's one of the leaders in the women's movement in fitness and just helping women see themselves at a much higher level than what how than how they've been seen in the past. And she's got an amazing uh community of grow of women and girls gone strong. Um who else is coming? Uh David Baer. David Baer is our mindset guy. I don't know, you gotta check him out. He's been he's been tagged as the next Tony Robbins. Um my good friend Phoebe. Uh Phoebe's uh talking on uh how do you build a personal brand? So there's the online like online training is one part of it, but then how do you build an online brand? Um if we're moving it. So she's covered, so man, so many different topics. Um so many different, I know maybe some speakers out. Um uh Vince Gabriel talking about sales and and and uh like what a sales system should look like and and something that's that can be duplicated and replicated from team member to team member. So we got it, we got about 15, 15 speakers. 15 speakers.

Wow. Yeah. Those are all man, I've uh it's so funny because the fitness industry is big, yet it's small. I mean, I think I've had half those people on the show, and I've also talked to and it's a couple of our clients.

Um it's not that big of an industry, man. Like it's it's very small. When once you really get into it, it feels big, but it's just it's a it's a small industry. And honestly, man, there's there's events, there's tons of events out there. Um, you know, I see a new one popping up every single day on Facebook. Someone's doing an event. And honestly, at this point, like ours for me, it's really it's the connections. Like our big thing is truth and vulnerability. Like a lot of our a lot of our speakers are up there not BSing, not making themselves look or feel or appear bigger than what they are, but they're speaking their truth of their own challenges and their own struggles, and how and how they weren't at the highest at the top of the mountain, but they've they worked and they worked themselves up there and and and they're vulnerable, man. I mean, we've shared amaz there's been some amazing stories shared on that stage. So it's not just an event where you're gonna go in and it's just you know one speaker after the other, and and you know, well, we have breakout sessions, um, we have roundtable talks. Like it's my goal is by the time you leave that thing on Sunday, like by the time you get to work on Monday, like we're going. Like we've got things to implement that by the time I see you next year, either you're on the stage or you're at a different point in your business that you're just sharing that with everyone else.

Awesome. And what I love about just hearing the list of people that you have there, uh, it's definitely the next evolution of fitness professionals. Those are all, you know, and I have so much respect for, you know, quote unquote the old school. Um, I really do. But that they haven't gone through what what we're going through now as far as the technological advancements and everything, the new challenges and opportunities that are facing the industry. So I think it's a great value. So, where do people find more about the the event?

Uh so if you go to attendrise.com, um, everything's on there, uh, the speaker lineup's on there. Um, the website's uh is being updated, so things are happening to it throughout you know for the next few days. But um you there's a video that from some past speakers, so just head to attend attendrise.com and all the information is there. If you want to opt in, I put together uh seven of our top presentations from the last event that man, you can opt in, you get those free videos, and you can actually start working on your business and start seeing some really good results before you even get to like before you get to the attendant October, you can start seeing some business growth right away.

Yeah, and there's some chance, and there's a chance you may get a personal video from Yeah, you might get a personal video from me. Awesome. Well, thank you for coming on, man. I really love um, I just love what you're doing within the industry. So so thank you for taking that role and and stepping up. I appreciate it, man. Thank you for having me on. I'm glad we got to do this and it worked out, and the internet was good. Yeah, it's great. It was awesome. I love it. I'll talk to you soon, man. Talk soon.

Bye.

Hey fitness fans, don't leave yet. This is your host, Eric Malzone, and I want to personally thank you for your support and listening to the Future of Fitness podcast and interview series. If you have a few minutes, I would greatly appreciate it if you went to iTunes and gave us a favorable rating. Uh as well as go to our YouTube channel and subscribe there. That'd be fantastic. If you know of anybody who'd be a great fit for the show as a guest, please hit me up at Eric at fitnessmarketingalliance.com. That's Eric with the C. Also, I have three questions for you. Number one, are you a fitness professional who's been in the industry for over seven years? Question number two, do you have an online revenue stream or multiple online revenue streams? Question number three, are you ready to break loose from your local market and take advantage of all of the opportunity out there in the online world? If you are, I want you to go to fitnessmarketingalliance.com forward slash mastermind. This will lead you to our level up mastermind group and all the information that you need to know. This is a group for high level thinkers within the industry who are ready to break free. So go check it out. It's fitnessmarketingalliance.com forward slash mastermind. Let us know if you have any questions. Thank you again for listening. I greatly appreciate your support. We'll keep it up from our end as well.