Creating a Common Language - Spencer Tatum

We ask people in the fitness industry to challenge ourselves and fail, but we're not willing to do it ourselves for a fitness professional. Right? Like step outside your box. You know, you want to be a top business, don't you want to be a top business professional? Go see what's top of people.

All right, welcome back to the future at fitness podcast series. So Spencer is with fancy national performance director. So he works with profile first all the way through the Spectrum to your everyday field field and they do it very, very effectively. So uh in this interview, I've known Spencer for uh a little while now actually that I'm just continuing to go uh to close that loop and to come back and catch up on things. So it's a lot of fun to meet first link. Um before we get into a little bit more about this interview, I do have points called Call of Action. So if you don't know about it already, we have a closed Facebook group called the Modern Fitness Professional. Uh Modern Fitness Pro, I believe for short. Um it's just a global network uh of forward-thinking fitness professionals. Um so if you feel like you should be in that conversation, go join it's free. Uh it is by application only. So it's in Facebook called the Modern Fitness Pro. Please join us. Uh more about this interview with Spencer and what you can get out of it. So, number one, how does advanced training work at such a high level? I think that's really key, right? You know how they do it, they really know the basics, they stick to the fundamentals. Uh, and those are the things that allow them to do all the fancy cool work they do with professional athletes and beyond. Um, number two, creating a common language between medical and fitness professionals. I think so many fitness professionals are dying to work with medical, um, but we sometimes we lack the professionalism to do so, uh, the ability to speak and communicate their language, um, and vice versa. So, really key points in there, as well as um the importance they put within their organization of being able to present effectively. Yes, public speaking is the number one fear of all humanity, uh, but it's something we need to overcome if we want to be successful in this business. So, without further ado, this is episode number 72, Spencer Tatum of Advantage Training. Enjoy. Hey Fitness fans, welcome back. Future of Fitness Podcast. This is your guest, your host, Eric Malzone. My guest is Spencer Tatum. Spencer, welcome to the show. Hey Eric, how are you doing, bud? I'm doing mad. I'm doing great, man. It's uh it's funny how things come full circle, right? I think when you you and I first met, it was like circa 2011. Uh, you were training with James Fitzgerald when it was little OPT in Arizona, and uh I was just there getting educated. And then we finally figured out how we knew each other seven years later, and uh here we are, man.

It's uh well we would say we're like six separations of James. Is that what we're calling?

Six uh yeah, yeah, something like that. It was really good. A fit. I mean, you at least do one fit, so you know where you know where he's like yeah, or just the just the hard like grind on the face. I don't know. I'm sure a lot of people thank him for uh for bringing them together. So um obviously I know a little bit about you, Spencer. If you don't mind, give our listeners some of your background and and where you're at now um with advantage training.

Yeah, I think it's it's simple. You know, I I you know I've always wanted to be a kid. I think that's always what's inspired me. You know, when I was growing up, I was dyslexic, I classified dyslexic as a young kid, and I found hope and um excitement through sport to deal with the challenges in the school education system. They didn't really support my disability at the time. I was blessed to have a great mom, but through sport I found hope. And then along that journey, I had a few injuries. You know, being a league track and field athlete, football player, um, blew some hamstrings, ACL, labrum tear, um discated elbow, which led me in the journey that I'm in now that led me to my passion of why I got my degree in excess physiology, because I was going through this, I was a kid that did everything right, you know, get there an hour early, stay an hour later, do extra, and then I keep getting injured. I I didn't really drink or party, or you know, I ate the right foods. I you know, I remember I bought the original, I don't know if this goes back a little bit, but I bought Tom Shaw's VHS test. If you if you know anything about speed training, Tom Shaw was the innovator of combine training. And I, when I was in high school, I bought it, I washed the tape, I wrote every single exercise, videotaped it, how many yards he had, and then went and typed it all up, and I would go out to the fields and do it. And uh that's just how much I was into it because I wanted to be, I wanted to be in the NFL. Like that was my dream, which led me into then the injuries led me into okay, wait, time out. There's gotta be a better way of doing this. And you go to therapy, and what did he get? Ice and stammer, some ultrasound, like, but I didn't get hit. Like my ACL was a non-contact, my labor tear was a non-contact. The labrum tear was 2002, and no one could explain it. And which led me down this road, I moved out to Orange County, California, worked and got mentored for an unbelievable guy named Todd Norman, who was a former street conditioning duck of the Ducks. And uh Tod introduced me to this little book called Athlete's Body and Balance by Grey Cook. And I read it and I would see it, and then I saw Gray talking perform betters, and I would see him do these amazing things, like, okay, wait, this guy was about like 18 inches from his toes, and then in five seconds, and after like five reps of these two things, he's touching his toes, like, whoa, timeout. There's something going on here that we're missing the performance side that led me to passion down that road, which led me into Tyson Performance, work with Dr. Greg Rose, um, which led me into Dr. Charlie Weingroff. Um, and that's where I met James and let me into James because at that time everybody you heard in the on the circuits was unless you were a CrossFitter, which at that time this was like 2008, when CrossFit was just starting to catch some catch some wind here. 2009, CrossFit was the devil, and uh no one should ever CrossFit in their life unless they want to go to the hospital. Right. And I met James, and James showed me, like, hey, you know what? Doing five more reps, doing more than five reps on a power plane, you're gonna you're gonna live. You're gonna be okay. If you're efficient at the movement, you're gonna be fine. Where the NSCA was like, hey, five reps, hey guy, don't do that, you might die. Um, and James showed me if you put a science, you put a if you put a scientific approach to sport of CrossFit, that there's a lot of great stuff in there, which you know has inspired more options out there of how we condition athletes, which we were already doing at the time we just weren't looking at it from the same lens because it wasn't coined CrossFit exercises. So that's kind of my story of you know, I always wanted to feel good, I always wanted to feel a kid, and then I wanted to help people that had the same challenge that I did that couldn't, and no one could tell them why are they why are they continuing to get the same result? Why are they training and their vertical jumps not increasing? You just did a six-week block and you lifted heavy, but your vertical jump didn't increase. Why did the why?

Right.

So that's always been my thing was find out why.

Yeah, yeah. And you've um so this journey has led to where you are now. So you work with an interesting portfolio of clients. Can you give us some insight into who you're working with? And and my my first question is uh once you explain who you work with, is how how do you get the opportunity to work with them? That's what a lot of people would want to know.

Sure. Um, you know, I've been blessed. Um, and I think it goes back to you know, you care about people, and every day you do a great job and you give it your best, every single day, great things happen to you and it puts you in the right positions and continue to strive to get better every single day. And you know, it's one of our models around here at Advantage is if you can increase 1% every day over 365, you're 365% better. So that's the one thing I'll always try to do is get a little bit better every day. And from that, you know, we have three different vehicles we tried to make our impact on. And our impact is to show people where they're at and to show how do they get to their goals and what is their true focus. And so we have a wellness company that's based out of Scusas, Arizona, where we're based. Um, that's one of our biggest clients, the Portuguese in Alabama, and we oversee all their trained nutrition, wellness, and staff, and then we tied back their medical health care spin in which we've showed things that we can impact and made a huge impact in their community on and off the reservation, their casinos. Um, our other vehicle that we that we've reached out because we're trying to impact as many lives as we can, is their studio model that we have here. Our showcase facilities here is in Scottsdale, where we give resources and guides to get people in their goals so they can come in and train their house mom, youth athlete, just trying to get fit to all the way to our high performers, which is our last vehicle to say, okay, now we got a deconditioned population, a general population. Now let's take to the highest level, the best of the best, where we're playing for all the marbles. And we have a performance management company where we're working with high performance athletes. Those are guys, uh John Rahm, Kevin Mentor in the NFL, um, Lindsay Davenport, who's been on the P and the who was another performance in the world, and we've been multiple athletes. And that way we're now we're taking that level of expertise and applying it to that high level and using data to support our decisions.

Yeah, interesting.

And that's kind of been the biggest thing is is is that, and I think your second question was how do you get these opportunities? And you know, I think I've always been a fan that you're a product, your environment. And I've always tried to strive to not only make people around me better, but I try to be around a community that's gonna make me better, and it's gonna push me, that's gonna challenge me. And that's why I've always reached out to great mentors like James Fisgerald, Dr. Charlie Weingrove, Dr. Jimmy Ewen, um um, you know, Todd Norman, another great one. Um, Chris Frankel at TRX had a development there. Dr. Greg Rose, who's just like a you go with him for like five minutes, your head spins off. So that's kind of been how my success has kind of happened, is just continue to put myself out there and continue to evolve.

Awesome. So you get to work with a wide range of people. Do you how do you treat like if a general population, a gen pop client and and a high performer like a um, you know, John Rom, right? How does that like when you work with them? Obviously the programs are different, right? Different goals, but is there any mindset approach that you're taking to each one, or is there no difference? You know? Well, how how do you how do you approach each one?

The process doesn't change. I think that's one thing that people need to understand. Just because they're elite athlete doesn't mean they're not gonna have the same movement literacy problems that a 15-year-old athlete's gonna have, or a general population is gonna have. Because you have to remember that repetitive motions over time causes dysfunction. So they they become so specialized, they they lose out of movement literacy and fundamental skills such as kicking, striking, rotation. If you look at a lot of the programs we do with our higher performers, they kind of like kind of walk into like they're kind of the same. There's a reason behind that because the assessment dictates what's gonna happen. And I think the thing we were having their day was, you know, in fitness, we spend five minutes in assessment and 55 minutes on a solution that may or may not work. Well, Albert Einstein told us differently was hey, let's spend 55 minutes on the challenge, and then we know we can only have to spend five minutes on the solution, it's gonna work. Yeah. So the process doesn't change, the goals may change, and the intensity of training may change, but the process of getting there doesn't. I think that's one thing that you trainers need to understand is don't skip the basics. Check the basics, make sure you have air in the tires, and make sure you can turn the engine on.

Yeah.

Yeah.

One of my favorites is if you give me three hours to cut down a tree, I'll spend the first two and a half hours sharpening my axe. And that's uh, you know exactly. And I always keep that in mind, I'm like, God, because it's I'm so I think many of us just we can't wait to get our hands on the clients, right? We just want to show them what everything we know and all the knowledge we have and get them working. But if we just take a step back, let's really look at every factor of the life from not just their movement, function, or dysfunction, but their lifestyle, their mindset, all these pieces. And it's um so this is an interesting segue. So having all that, you know, you guys have some amazing systems in place. You have a um, you know, great processes and and um approach to to your clients. How are you using um technology nowadays to to improve that process?

Well, I think that you know, I had a conversation um a while back with Greg Cook, and it was a very interesting conversation. We were having, you know, having a whiskey together, and um we're talking about um tech. And I think we're what we're having the challenge now these days is we're you tech, we're now using tech to drive our decisions, where I think we need to reverse that process. Use the tech to support our decisions. I think that's where a lot of things like understand the principles of what you're trying to do and make sure you get the assessment right and create the algorithm and the tech to create the training program. Instead of using the tech to create the assessment, and then you're using the the tech, because the tech can't measure emotions, can't measure intangibles. It's gonna measure when you squat down. Did you get to 125 degrees of knee flexion? No, you didn't. Wrong. Okay, you didn't pass that. Well, maybe they can, but you're not, you gotta be able to dig deeper. And I think the one thing the fitness community needs to challenge herself on is one, are you checking the basics? Like if they can't squat, ask your question why they can't squat. Do they have the input system to squat? Do they have the ankle mobility? Do they have the hip mobility? Do they have the processing skills to do it? Do they have pelvic control that they can control their pelvis to create so they're not going up and down, it looks like a hip hinge instead of a squat? So I think that's the biggest thing right there is using the tech. We use tech in our world to confirm our decisions and maybe give us some insights of trends of what's happening instead of using the tech to drive our decisions.

Yeah, that's interesting. You know, and it's it's as much as tech is coming into play, you know, from um, you know, from assessment or even just real-time biometrics, things like that. It's still we're still working with people. You know, my favorite quote of a guy who was on the show is Andy Petronik, and he's like, you know, at the end of the day, people still have to pick up the F and dumbbell. You know, we can't just, you know, stick out the that's brilliant. Brilliant. Yeah. So um we had we had talked about at least over email too, about um how you see the integration taking place between, you know, fitness and medical and health. Um, what do you see coming down the pipe, Spencer, on on that?

Well, you know, the way the healthcare is changing in our world is that the client care now is the responsibility of the hospital and doctor. And they can't just do what they want and get paid and they're out, right? Now that hospital is now in charge of the life care of that person, right? And they are they are financially responsible for them. So if they do a surgery and operational procedure and they are continuing to have that repeat surgery operating procedure, then the hospital is getting penalized and not just the individual. So that changes the game a little bit. I think it's gonna be more of an integrative approach of medical health professionals, professionals, and fitness professionals working together as one team instead of right now we have as separate silos. And how do we look at optimizing the human first, right? Before we look at optimizing performance. And then the the the shift's gonna be is instead of how much weight we can move or how much we can crush our clients to how well we can get them to recover with the most minimal dose training.

Yeah.

Yeah.

I think that's gonna be the shift.

Yeah, I think so too. And I'm curious on your thoughts of because that's that's that's how we want to get there. That's where we want to go, right? That's that's the point. I think it's a beautiful um scenario if we can make that happen. Everyone communicating, maybe technology is the bridge between that. Um, I just see a lot of egos bouncing against each other between, you know, especially like medical professionals, you know, um, who have eight, 10 plus years of education, you know, working with a fitness professional, you know, has, you know, some certifications, been doing it for five, 10 years. You know, are they gonna be willing to share information? Have you guys have you guys actually experienced a relationship like that yet with medical and fitness and and health? Are you guys working in that realm yet?

Absolutely. You have to. If not, you're gonna be the guy whistling Dixie, hoping you hoping you can make it on the bus. Um, I think what's the first thing you do? You it there's everybody's a human being, right? You have to seek to understand and be understood. I think that's step one. Like if you're over here bashing the medical field, why don't you go spend some time with them first? Why don't you get to know them and see where their challenges are first, and then invite them over to come see what you're trying to do and see if they now you've spent time with them, go spend money with them and then have them, they'll come back and probably be your client for the next 10 years. So I think that's the first thing. And this thing, the second thing is that we got to get on a common language, right? Get on a common language. Like the toughest thing, you know, we do a lot of athletes from different countries that don't speak English, and we still have to train them. So, how do we do that, right? Well, it's called about body language, creating human expression. If you walk into your session every time your arms cross, or you're in a meeting with your arms crossed, the client's probably not gonna pay much attention to you. If you're sitting there every time you walk in the gym, your shirts are off and you're yelling and smashing weights, and you know, they're already like, I don't want anything to do with these guys. You know, break if they're professionals and they're doing this at a high level and they're getting paid a lot of money, well, you better come in and look like a million dollar product too. Like go in there, wear a college shirt, you know, put on a nice pair of pants, buy a new pair of tennis shoes, right? Go in there and show that you're a professional too, and that way now you're on the same ground because now you have two professionals talking to one another. I think you do those sort, those sort of simple things, and those communication lines are opening up very quickly.

Oh, that's awesome. That's great advice, man. That's really good advice. Do you guys um do you guys offer training for coaches as well? Is that something that you guys do?

No, we we we are coming out with that model, you know. Um, we've been really working on it hard. Um, we've spent a lot of time in that of how do we communicate what Advantage does out. And um, we're trying not to just come from a training standpoint, we're training from a mind site, relationship, coaching, customer service standpoint, um, and and and bridging the business. Because you know, I have an unbelievable business partner, Mark Santa Steven, who won Club Owner of the Year three times and has consulted for Nike and has wrote the operation manual from Nike. And um his skill set is operations and systems. And if you ever get time to spend time with that guy, um, the learning you'll get from a business standpoint and how to grow is unbelievable. He consults it all over. So we're really trying to take our two worlds and bridge them together. So we're looking at coming out with that model. I think one of the biggest things that any coach can do that I've gone through is go through uh presenter schools. If you get a chance to go through a presenter school, um I because that's what you're doing all the time. And I had the great opportunity of doing it at Tyler's performance with with Greg Rose, and I got my butt handed to me. I'll tell you that. I mean, got stuff thrown at me. Um, but it was an unbelievable lesson from what to wear, what not to wear, how to stand, how to pose, how to present, how to communicate to know how to ask questions.

Yeah.

And I think that's one thing that the industry can do that. If you become a great presenter, you become a great trainer.

Yeah. Well, that's interesting, man. Yeah. You know, I you you come to think of it, especially um, you know, I taught so many classes, group classes, sometimes upwards of 40, 50 people, where, you know, most people, if you don't have any presentation skill, you'd probably freeze. I mean, the first class I ever taught was 2008. I was at Lilane Fitness, which was uh Jack Elaine's uh grandnephew Chris. And, you know, I just got a certification and I was filling in for a class and it was 20, 25 people sweating bullets, right? Just like having trying to teach a power clean. I'm dripping, dripping, dripping sweat. So what so a presentation? So tell me what that what that looks like exactly. What is a percentage school with where Father?

Um You know, I think there's a couple different options. You know, I think for us, it's looking outside of our industry. Yeah. I would definitely look outside of our industry. I mean, I was fortunate enough to do it because invited to go to speaker school for TPI and FMS. So I had that opportunity. Um, I think there's a couple of different options out there. Uh I from that standpoint. I mean, they're gonna they're gonna break you down from how you stand, how many times you sway back and forth, are you how many they'll count, how many times you say um. Uh I mean, Greg was, I mean, you got up there, uh, this is a funny story. They'll take you up there, right when you get there, Greg gives you the expectations of what's gonna happen. You get there and present and tell your why and how it relates to FMS and how it relates to TPI, and they filmed it. And then after everybody went, you they put a chair right in the middle, and you have to sit in the middle of the chair, and this is people from all over the world. They have to rate where they listen to you for five days, um, present, and they have to give you a scale of one to ten, and they play the Film right there, and he breaks you down right there. Like for me, I have dark circles. Like he's like, okay, never wear a dark shirt ever again. Go buy the brightest shirt you can for tomorrow. Guys had to shave their beards, girls had to take get their hair changed to make themselves more presentable because the smallest things in a presentation can lose half an audience like that.

Yeah. Yeah. God, that's a that sounds nerve-wracking.

But right, but we we ask people in the fitness industry to challenge themselves and fail, but we're not willing to do it ourselves if we're a fitness professional, right? Like step outside your box. You know, you you know, you want to be a top business owner, you want to be a top business professional, go see what the top of the people do. You know, and and that's where you'll get outside outside the fitness industry.

Yeah, yeah. And that's a really, really important point, Spencer, is that people have to get outside of the fitness industry. You know, even if it's a Toastmasters, if it's something so simple as that. And you know what? You know, if you're looking for clients, it's a great place to meet new people and build your network too. Um, it's outstanding all around. And no, and everyone likes if you if you get into a situation where everybody is vulnerable at one point, man, those bonds are strong, right? I mean, you probably remember, you know, being in something like that and meeting all these people, and you guys will always be friends from from that that experience.

Well, that's where the gym business works. That's why we have such amazing communities in the gym business, right? Because I think you make your most amazing friends when you go through something extremely challenging together that you can relate to, or you do some physical demanding where you have to rely on your brother. I mean, I went to military school, and I'll tell you, the five friends I have from military school and the people I play with in military school, they're closer. I'm closer to them than I went to grow up with my whole life in Laffey, Louisiana. Yeah. So that's what makes it special. Is when you be vulnerable, that's when great things happen. It's unbelievable.

Yeah, I love it, man. So um give us give us a little insight into the vision. Where where's where do you see Spencer Tatum in in two years? Where do you what do you see yourself doing?

Well, you know, I think the vision is is presenting. Um, you know, we we've been branching out to do more of that, uh, sharing, sharing the knowledge. Uh, I think the next thing also too is expanding our studio model. We're trying to grow to a nationwide franchise brand. Um, that advanced training is a place that everybody wants to be a part of and no one wants to leave. Um and then also we have a unique partnership with uh a company out of Nova Scotia that builds our software that we'll be able to train people anywhere in the world, assess, collect their data, and then deliver a user-friendly model of online training with coaching solutions, not just from a training standpoint, but lifestyle and nutrition, but very simple. Like, did you sleep eight hours? Are you drinking half your body weight in water? Are you eating protein? Are you venturing? If you're not doing those simple things, it's gonna be really tough to have a really great training session.

Yeah. So what does that look like? What is that that that uh that model that you're talking about with the people from Nova Scotia? What does that look like? Is that delivered through an application? Is it um one-on-one?

It's a web based web-based um web-based and application model. Um it has a reporting side where we can and it's permission based. That if, you know, Eric, if you're a coach there and you have your box gym, we could assign that you're that coach and you have your clients that you're working with, and you can only see your box and no one else can see your box on a one-on-one coach on a high end, like where we want to have uh like a high performance athlete where we have a medical professional connected to it, mindset coach, management team, that they're all seeing that one athlete's in and HIPAA compliant that's locked down, but then that athlete only sees what they need to know. I think that's also the thing, too, with technology and data is you need to be careful and think about how much you tell a person about their data. Because if you tell them too much, you could get into their their their play box when they're going to perform, the last thing you want to think that they're not ready to go. Because remember, just because you're red, like on an omega wave, doesn't mean it's not a go day. If you think about most people who've had the best performance, they've probably been hung over.

Right.

But you just have to know there's a cost of doing business for competing at that level. So for advantage, it it's it's getting that model out there too, and our wellness company growing um to where we're working with more and more corporations and groups and Native American groups, um, which has been a good and end for us.

Yeah. Yeah, the wellness space is um that's a big space to get into, man. It's also ripe for disruption, in my opinion, too. I've I got to talk to a lot of people, and I think it's um, you know, the model can change, especially with the the you know, inserting technology like you're talking about into the wellness space is is a huge uh a huge prospect for you guys. So that's that's interesting. Do you want to talk about you mentioned some um a certification program that that you'll you'll have launching soon? Do you feel uh confident talking about that or or telling people what that's gonna be about?

Yeah, you know, we're looking into coming out and um showing how we're taking the current certifications out there. You know, I think there's a lot of great things out there, but now how do you put it all together, right? When is the appropriate time? So when we look at the Vedas training system, we're trying to get people to understand like when is there's a lot, I mean, everything works, by the way, especially the deconditioned person. But now you get to after the 90 days of getting the best shape of your life, what do you do on day 92? Right. I I think Dan John talks about a lot. Yeah. But using um very simple strategies and effective strategies to get people towards their goals and knowing when is it appropriate to do kettlebell swings, when is it appropriate to do kettlebell swings overhead? When is it appropriate to do high speed budget court training? When is it when do they have the right time to do rotational power? And knowing how to progress them and how to regress them, which we call laterizations, and how to use screening information to create a classification system to make better decisions, is what our coaching program will be, with also the support of how to coach, how to build relationships, and then how to build a business.

Yeah, yeah, man. That sounds really interesting. I'm I I would be down for that. Um, you know, it's it's you know, you talk about Dan John, you talk about all the greats, um, you know, all the all the great people within the industry, and they all have this uncanny ability to take very complex things and bowl down to the simplest thing possible, right? Absolutely. And it's that's the beauty of it all. So it sounds like you guys are are working on that as well. Um so, Spencer, if people want to find you if they they want maybe to come and speak at an event um or just learn more about what you guys are doing at your uh at your company, where they go, where do they find you?

They can find us at www.advantaged training.fit. Okay. Um that's that's our main source. Uh that would be the one to go to. If you're looking for wellness, go to um advantaged wellness.fit. And then for our athlete model, look at advantageathletes.com. Right on. Um that'll be a three ways to find us, but but easy to find us at advantage training.

Right on. Right on, man. Well, this is fun. I appreciate you coming on. It was good uh, you know, circling back, like I said, after the seven, eight years and and uh hear what you're up to. And you've come a long way, man. It's uh it's awesome. Congrats.

Six degrees of Fitzy, baby.

That's what it is. I love it. Right on, Spencer. I'll talk to you soon, man. Have a great day. Thanks. You're well. Bye. Hey Fitness fans, don't leave yet. It's your host, Eric Malzone, and I have a quick favor to ask. Actually, three favors. So, number one, if you're a fan of our show, I ask you to do something that takes under three minutes. Go to iTunes, please, and subscribe to our show. Please, please, please. It means so much to us. It's so important. And then give us a favorable review. We would really, really appreciate it. And uh, I can't tell you how much it means and helps us out. So I know it takes two minutes of your day, and uh, it means a lot to us. So please do that. Number two, go to our YouTube channel or Fitness Marketing Alliance, and uh please subscribe to our YouTube channel there. Number three, if you like this episode or any of the episodes that we've released, share it on social. That's huge. That's a big deal for us. And we put a lot of work into these episodes uh trying to give you great actionable content uh for the fitness industry. So that would mean a lot. And that's it. So we have some big plans coming up for the show. I'll be talking about that in the next couple episodes. But thank you so much for listening. It means so much. And uh, if you have any questions, please reach out to me. I'd love to hear from everybody. Eric, E R I C at Fitness MarketingAliance.com.