Chandler Walker - Relationship Marketing & The Customer-Centric Model

Hey fitness fans, welcome back to the Future of Fitness podcast. This is episode number 28, and I am your host, Eric Malzone. In this episode, I get to talk to Chandler Walker, who's an absolute marketing stud when it comes to fitness industry. And I'm going to get into his details here in a second, but I want to give you a few updates on the show itself logistically for 2018. So throughout 2017, we recorded 47 episodes in a matter of three months, which is a hyper fast pace, if you've ever done something like this. We are still going to be releasing two per week, but we're going to be releasing them on Wednesdays and Sundays versus Mondays and Wednesdays. So that's number one. Number two is we're going to be hyper focusing on the modern fitness professional. So what does that mean, Eric? What does that mean? It means that if you are a fitness professional who wants to come into the modern age and have a real online presence, whether it be just developing content or if you want to sell a service or product online, that this is the show for you. We're going to be talking to people who are doing it successfully, people who know how to market it successfully, people who know how to sell it successfully, so you can get a hold on it and start building your brand and business online. So super exciting. Now, talking to Chandler, Chandler is an expert in relationship marketing. He has what he calls his customer-centric relationship model. So he systematized it. But he's the founder of Stone Age Fuel. He's the chief marketing officer at MATLAB Business Group, and he's the founder of Out of Cave Media. So the guy's got the experience, he's seen it proven over and over again. He teaches people how to build a business from the inside out. So having your clients be part of your journey, understanding who you are and really buying into that. So it's really cool stuff. I took a ton of value from it. And actually, I realized that I don't really talk about myself on the show at all. So if you're wondering, hey, why there's always a different background if you watch the YouTube or uh why this guy hasn't invested in a nice sound studio, it's because my wife and I have adopted a mobile lifestyle. So after we sold the gym in June, uh we started traveling. And over that span of time, I've been in Lake Tahoe, California, then to Oregon, Vancouver Island, and now we're in Whitefish, Montana, with a bunch of little stops in between. So that's a little bit about myself. And if you're interested in how we did that or what the mobile lifestyle was like and some of the challenges and the benefits thereof, hit me up. Uh Eric at fitnessmarketingalliance.com. I love to talk about it because it's a passion of mine as well. So moving forward, this is episode number 28, Chandler Walker, and tons of great stuff. I hope you enjoy it. Here we go. All right. Everybody, welcome back. This is Eric Malzone with the Future of Fitness Podcast, and I have the pleasure of talking to Chandler Walker today. So, Chandler, welcome to the show.

Excited to be here. Super pumped that you invited me to jump on the show and ready to have a good time.

Yeah, man. I think you and I uh share a lot of passions. I think we both love fitness and we both love marketing. So we'll this will be a uh pretty killer conversation. Hopefully, at least for us, right? At least we'll enjoy it.

So uh Yeah, that's what really matters.

Yeah.

So give me some background. I've you and I have been chatting quite a bit, but I know you've had a nice um, I mean, you have a background in weightlifting, right? You've you've started a gym, you've uh been a chief marketing officer, and now you um have the next evolution of what you're doing. So if you can inform our listeners about you know your journey, um both through fitness and through business, and and then we'll get to some some really uh some really good stuff for the listeners, too.

Yeah, I hope you guys are ready for my three-hour long story. It's gonna be an exciting journey. So basically, uh back in college, I went to school, I think we afford that go way back. So when I with my father back in the day, I was probably 10, he would force me to go to like customers and he would force me to listen to his calls and hang out because he was his own little entrepreneur and business owner. And I remember sitting there being young, like, well, this sucks, it's so boring. And he just talks to these people, and I would I was always thinking, why don't they just buy? Like he sells cool stuff, he's my dad, he's a cool dude. And then we'd leave, and then fast forward till I was about 14, and he he told me, I don't want you to do your own business, I don't want you to have to depend on this. I want you to just go get a job and be safe somewhere. So he forced me to work with him for a summer. And back then I thought it was the worst experience of my entire life because we worked like 12-hour days, and I couldn't understand why you didn't get paid from like six in the morning when you left the your house till 10 o'clock at night when you came home sometimes. And uh it took me probably till I opened my own thing when I was like 24 to really understand what he was doing and why he was doing it. And so fast forward to college, I went to school for biology and biochemistry. I started a blog called Stone Age Fuel. It was just stoneagefuel.blogspot.com. It was back when Blogspot was like the cool bees and e's. It was before Facebook was even really that popular. And we started writing about the supplement industry and what we what was correct and what wasn't, and what they were kind of lying about or playing on. And I guess it was our first real white night experience where we started telling people what was cool, what wasn't, what made sense and what didn't. People started following that blog and we started writing little workouts, and we got invited to do seminars of people's facilities and talking to people that turned into opening Stone Age Fuel itself as a brick and mortar business. And we started off, we were focused on fitness for life for the everyday person. We introduced everybody in like a one-on-one format and moved everybody into group classes after that. At the same time, we had a bargell club we started with uh in 2013, I think this was maybe 2014. That was Stone Age Fuel, Stone Age Fuel Bargo Club. We've always been a CrossFit affiliate. Some people have no idea just because we've always called ourselves Stone Age Fuel, but we've always held that and we've always been part of the community. We've also been part of the weightlifting community. 2015 we won the youth national championships. I remember working with Phil Andrews way back in the day when we were cleaning up mess and sweeping the floors and picking up equipment, and now he's a CEO. So it's really cool to see the evolution of all these people moving along. And one thing that happened during all this, especially during college and moving into Stone Age Fuel, is I really started to develop an understanding of the relationship and how important the relationship is with your customers, your employees, and the business owners. It's almost like this three-tiered thing. Everybody needs to be happy, everybody needs to be communicating, and you always need to be focusing on really building that relationship to a level to where people feel like they're part of your story. And I started to give some information out. We've been part of the MADLAB group for a long time as well, and I jumped on with them as their chief marketing officer, really built out a customer-centric demographic and environment with them, really built out some of sort of customer experience protocol, built out a lot of really cool programs and helped a lot of the gyms understand what the relationship was with marketing. So the group itself I was working with, a lot of the gyms I was working with. And I realized that going into there, to the MADLAB group as the CMO was even more focused on the relationship how can we connect with these people, not just in person, but in a virtual format, and how can we display that and teach them to connect to their people in the same way? And from that, I got really good at kind of displaying that, building that, understanding personalities, culture, and identity. And then we started opened up out of the cave from that. And out of the cave media was born due to the fact that I felt like there wasn't really anywhere to bridge the gap between that, the owner, the employees, and the actual people, the customers. And so out of the cave is focused on making customers feel like they're part of your story. And the main purpose and focus is just to build that relationship with people over time, to teach businesses how to build that relationship and ultimately educate people in the best way possible. And that's why right now we produce a ton of content just around how to do it. We give everything away for free to everybody to make sure we can help people with our core values of helping build a culture of caring in as many businesses as possible. That was a long story.

No, that was great. I love it. I love it. And uh the evolution is it's it's really necessary for us to, you know, so people can understand the background so we can get into you know what it is that that you've evolved to now. So give me some examples, you know, when you talk about relationship marketing, if I'm I'm a gym owner or I'm a facility owner, and uh which I was for a long time, how how give me some examples of relationship marketing both between my employees, you know, slash coaches and then and then my my clients.

Yeah, so what it comes down to, and I've organized this into what I call essentially like 10 laws of marketing, it comes down to a couple things. Number one, you have to make sure that you you're capable of doing this, your coaches, you and your coaches are capable of doing this, and it's executing and being consistent because there's too many people who start and stop and never actually finish or continue with anything. So once you get past that, it comes down to fundamentally understanding what people want, what they're need, what they need, and what they're what they're saying. And that's ultimately listening to what they're what they want, who they are. And so you have to listen as the founder and the owner to what your staff is saying. What do they want? What are they saying? How are they feeling? How are they reacting, interacting with the people they're interacting with, then what are your customers saying? Is it good? Is it bad? Is it indifferent? Are they not saying anything? We need to understand and figure out what they're saying, why they're saying it, and then we need to use that to leverage what we're doing to display to them exactly what we want them to hear and what they want to hear. And I think this comes back into building that brand, not the going from the brand-centric environment and moving into the customer-centric environment. So, brand-centric back in the day was you just throw up all your information on the customer and that was it. Never talk to them again or listen to what they say. But now we need to move as gyms, especially into the customer-centric environment. So we need to be pushing out content that displays your culture, the identity of your brand, and really helps people understand what makes you different. And when they react and respond to it, we need to listen to what they say in their feedback. And then we need to continuously evolve and move what we're doing based off that feedback. And that ultimately builds that culture of caring we need. So they know that you're giving them what they need. And they also know that you're listening to what they say. And this goes with your staff as well. If you're not listening to your staff, they're going to feel like they don't matter.

That's interesting. And I think it brings up, you know, one of the fundamental challenges as a fitness coach or fitness professional is that you want to give your clients what you believe they need. But sometimes and most of the time, what they want is different. Right? Exactly. And so how, you know, you know, maybe give us some real life, you know, when you when you talk about customer-centric and um listening to your clients, and sometimes, you know, they're gonna, as a gym owner for a long time, I know sometimes you hear the same thing over and over again. You're like, well, I can't really do that, you know, or that's not really for the best interest of you, the client. Um, give us maybe run us through some examples of how you take the client from, you know, maybe what they originally came in for, and then teaching them what they need and educating them through that process. Do you guys have systems or or maybe some examples of how you do that?

Yeah, I think it comes down to two fronts. Your coaches need to be there to meet with the clients in essentially either one-on-one formats or regular meetings because the coaches need to be talking and listening and educating. So the clients are gonna say, Well, I want this. And then the coaches are gonna ask, Well, why do you want this? And then, well, because of this, and then why again? Because of this. If you ask them why three times, you're ultimately gonna get the real reason as to what they want, and then the coach can formulate a response and an actual feedback mechanism for that. And so you can do that in person, then at the same time, we can send out things like regular surveys to make sure we understand what the clients are and what the actual pool of clients are saying, and we can normalize that for records and results. We can also set up things like their uh their CRMs to go out and make sure that they're being educated and informed on what's going on. And I think those two things you have to be in front of the clients often and talking to them in order to listen and educate, because I think it's a two-way streak with the with people, and then we need to be sending them out nurturing information and information that helps them continuously being educated and continuously thinking about what you're doing. And I think the other thing this comes down to is the the founders have to always be understanding and how to display their why to the coaches and their vision to the clients so they understand what they're coming in for. And the better you are at displaying your vision and your why, the more likely it is you're gonna pull people in who actually want to be part of what you do. If you're if you're a jumbled mess and you don't understand your culture and your brand and your why and you can't display your vision, you're gonna get people coming in from all over the place who want all kinds of different things. But if you can really hammer it down and you really push that out through your content, that's when I think you build the culture where you have people coming in because they want to specifically see you.

That's really good stuff, Chandler, because I know over you know the people I've interviewed throughout this process or this podcast series, the why keeps coming up so much and how that's so undercommunicated in general, right, in the fitness industry to our clients, because we just assume, we assume that they know why we're five rounds for time or why we do back squats on Mondays, right? We just assume that they know and maybe you know it gets to a point I can tell, I'm super guilty, right? Of just getting lazy, maybe after X amount of time of just, you know, just do it, right? That's what we tell our clients, just do it. Um, but then it gets you in trouble, right? It really does. So when you're when you're recommending or when you're um, you know, consulting with with fitness professionals, are you are you telling them that they should meet with their clients in person every like 30 days? Are they doing it one-on-one? Is it how how do you structure that?

Yeah, so when we teach people essentially how to build their business practices around this, it's teaching them. I'm a really big fan of like hybrid membership. So when people join a gym, they get a certain amount of personal training sessions attached to their membership because I think that bridges that gap between group and personal training and really builds that personalized aspect. So, like for example, the way we do it at my gym, Stone Age Fuel, is when someone joins, we go through a series of one-on-one fundamental training programs, and we're probably gonna build out another one where they can go through a like a hybrid fundamentals, but that's uh to be to be determined. But when they go into the actual group classes, if you can set them up with at the minimum quarterly one-on-one sessions with a coach, and it's always with that same coach, then you're gonna set them up for success. Because in those sessions, it's not going over workout movements, it's not anything like that. It's hey, we're gonna go over goals, we're gonna go over a self-assessment. I want to tell you to tell me where you're at, and then uh, and then we want to take these and define and outline what we're gonna do until our next goal setting session. And so you set them up to always expect this, and then it turns into the coach really understanding on a personal level what this person needs and this person being comfortable explaining that to the coach. And then the coach starts to be that person who is literally the catalyst and the bridge between healthcare and fitness.

Great.

How often do you do you recommend that people meet with their clients in that type of structure in that structured environment?

I think it depends on the client heavily. If you have a client, uh, for example, we have some clients who are 70 plus years old, we're meeting once a month minimum, maybe once a week, uh, just because they need a lot more attention, they need a lot more help, and they need a lot more work. But I would say the the client who walks in, who makes it through your foundations program, who's pretty good, should meet with you at the minimum once a quarter. Uh, quarterly assessments, quarterly goal setting, quarterly, what are we going to do now? Where are you at? How are we failing you? How are we doing well? And then really understanding what they need is that huge piece. Because then you're always communicating with them. And that communication is the bridge to building a really successful program in your facility.

Oh, that's awesome. That's good. So, how are you bringing technology into this? How do you use this like social media, email, all of the tools that we have? How are you bringing that into the system incorporating it?

Yeah, so it comes down to what we call the long-term path to success or your blueprint to success. And what it is is it's understanding and mapping out the entire client experience from the beginning all the way till the end, when you get a cancel or something like that, and then back through. And the way we bridge social media into this is the first thing we do is we we work to understand culture, we work to understand brand, we work to understand why. We build that in not only the founders, we build that in the the coaches and the employees, and we build that in some of the clients. And once we understand that, we compile that and create a unique content system specifically based around those individuals. And then they have pieces of information they're assigned to do once a week that puts that out there to the public. And that gives you not just the owner speaking, it gives you the coaches speaking, then it gives you segments with the clients speaking, and even sometimes I even get the kids talking, which is my favorite segments that they can do because that builds humanism. And so then we take that, you put that on something like social media, you put it on Facebook, or if you have a it's pretty much where the attention is focused at. It might be for most affiliates, it's gonna be Facebook and probably Instagram. Uh, we got some people who have like high school youth sports programs, so then we're on Snapchat and Twitter, but uh, we'll talk about like Facebook and Instagram as one, and uh, we put that out there, and then people start consuming that and seeing that. And I'm a big fan of video right now because people will listen or watch a video or audio because people will listen to something before they'll even watch it. Once you have that going out for a while, then you can create different like audiences to re-retarget people. But what it really does is it gets people exposed and identified with your brand and what you're doing and you specifically. And I found that this is this is a really big piece because right now we're seeing a lot of affiliates like rebranding themselves because they think that's gonna fix problems. And it fundamentally comes down to it's not really gonna fix a problem, it's gonna put a band-aid on an issue, the issue of no brand and no culture, no why being established. And so what we found doing this is you can still have CrossFit on your name, and but if you build that identity, people are gonna recognize you and identify with you specifically, and that's what pulls them to your website. When they go to your website, they opt in for information. Your website's organized in the same way that what we pull down from your culture and your brand identification. Then they opt in for their info, and then your buyer's journey continues on. Now they get they book an appointment, they get reminders, and then they get, did they show up? Yes, okay, here's what they get. Did they not show up? No, okay, here's what they get. Every single piece and every single decision needs to be mapped out from beginning to end. So once they do sign up, okay, now you get a series of educational pieces. Okay, now they're members. Okay, now you get reminders to book in with your coach, you get some other things that are educational, some other things that are funny, some other things that are just going to motivate them. So that way you're not just in front of them in person, you're in front of them online all the time. And now this is extending into things like messenger bots and messenger programs so that way people actually open it and look at it. And you can even get all your members on a messenger list group, and then you can send them information that way. So there's it's really dependent on the specific facility and the specific people inside, and from that, we can pull that entire buyer's journey out. So we have content coming out from social media, we have blogs coming out for blogs, we have a lot of emails going out to them based on their specific piece on the buyer journey, and it really leaves no stone unturned and it really individualizes the entire thing for that specific gym. And that's a big problem thinking about it is cookie cutter programs. So when someone buys like the cheat sheet to marketing and they copy it, it's not you speaking, it's not you doing it. Now take that as a template, turn it into your own thing, write your own copy, have someone help you, and then it's you. Now it's your own identity. But this is it's a big problem when you just use code cutter systems to make this work.

Yeah, that's that's a really good point because you you and I both see the trends. You know, content marketing has been hot for a long time, but now we're in the situation where there's so much content. Everybody's a content creator, right? It's so how uh do you have any any tips or tricks for the people listening out there? How do you get your content uh viewed? How do you stand out? Is there any? I mean, you mentioned doing video and audio is obviously an excellent thing. I mean, you and I both use Facebook Live, you know, for for our own businesses, but um, any other tricks right now that that you would tell people, hey, when if you're creating content, you know, stick to these types of comment content or topics or or use these uh outlets to get it out. What would you suggest to people?

Yeah, so I have what I call essentially my three pillars of great content that I use to teach people what is going to build a humanistic connection, how you can display yourself, and then how you can get them to actually want to watch it and pay attention to it. And so the number one thing I think is you need to put out something, and we can you can do one of these each week, or you can do a combination. And for a good example of how it's run and structured, just go to the Stone Age Fuel Facebook page. We put out of control stuff out, we put inspirational stuff, and so you can go there to get a taste of what it looks like, but just remember don't copy us, make it your own thing. Uh so it's number one is inspire people and motivate people. Uh, people live hard lives. They're they're always like their kids don't want to put pants on when they're going to school, so they're late getting to school, they're late getting to work, then they leave, they're trying to get to the gym, they're late to the gym, if they have to do a birthday penalty, now they're more stressed out. So if they see that one inspirational or like motivational piece from one of your staff members who's like the joyful guy, who's really fun, who's motivational, that that can be the highlight of their day, and they're gonna look forward to that. The second piece that I think you need to focus on to be a little different is education. So you need to educate people in what's going to help them in their everyday lives, and then educate your members in what's gonna help them in the gym. So you have a twofold strategy there. And when you think about it, every single gym is doing like a pull up tutorial, like, hey, my name's Bob, and let me show you how to do a QP pull up. But the public doesn't care what a QP pull up is, the public just wants to know why their shoulder hurts and they want to know why they can't make it. Good decision at a restaurant, and they want to know what they should eat when they're flying to Seattle for business or something. And so think about what they're thinking and what they want and need and how you can display that. And then the last piece is, and I think a lot of people are afraid to do this because they think it's not professional sometimes, but make people laugh. And it's okay to make fun of yourself, make fun of your coaches. If your clients are doing something funny, put that out. And that's a that's a game changer for people because now you're building a humanistic connection, you're getting them to want them excited about watching your stuff, and getting them in that thought process to where, wow, that place looks like fun. I could fit in there. They're not scary people with nipple tanks throwing barbells against the walls, they're real people like me. And if you know those three things, then you ultimately build a structure around humanism and your business, and you get away from that scary concept and you build that identity behind who you are.

That's great advice. And you know, I think when we talk about especially the use of social media, is that we forget that it's social, right? Exactly. That's the whole point of it. It's uh it's supposed to be funny, it's supposed to be entertaining. People go there because they're getting a break from reality, and that's just a fundamental piece of it, is you know, you if if you're just throwing out, hey, here's the the three, two, ones of of the barbell box squat, like people are like yawn, right? That's not, you know, if you show now, this is funny anecdotal, but if you show a male coach running around in a blonde wig, right, down to his shoulders, that's gonna catch someone's attention. Yeah, it's it's not professional all the time, but it'll it'll catch someone's attention and they'll watch it and the laugh, and then you'll have given them something really nice for their day to move on. Um, so Chandler, I'm curious because we were talking before this as well. You have some really cool stuff that you're doing with USA weightlifting. Do you want to talk talk to us about what's going on there?

Yeah, so I've been involved with USA weightlifting since and the first thing event I did with them was junior pan ambs in 2013, maybe 2014, but it was like seven days of just pure hell. It was like five in the morning till three in the morning, and then we'd get up and do it again just to run this for like seven different countries. And it was cool because we had, like I was saying, I was working hand in hand with Phil Andrews, the current CEO, and he was he's one of those guys who will get his hands dirty all day with you. And I thought that was really cool to be in the in the on the boots on the ground with him in the beginning, and we hosted like Team Columbia down there, so a lot of their top lifters were in our gym lifting. I was just sitting in the corner calculating. We had to bring in our barbell club has all kilos, but the weight of the fitness side has all pounds. We had to bring all the pounds over so they could lift it. And I was just calculating doing ratios for them because they only speak kilo. Uh, but so we've been a barbell club for a long time. We won the 2015 youth national championships. Our big focus is youth and juniors. We have a lot of kids in the gym. And one thing we've been building out for probably the past year and a half is the athlete developmental program. And the first iteration was kind of trying to figure out how we can take the not existent anymore Olympic training center and move that to more of a model where we depend on the clubs to be part of that. And so, what we do what we've done now is we've created the the 2018 athlete developmental training centers. And so we took some of the top gyms around the country in two regions, the West region and a region over on the east coast, and we organized it into these clubs that are like the top performing clubs that are focused not only on just weightlifting but kids as well, and we needed a youth focus because we have a lot of youth pieces in it. And what's gonna happen now is USA Weightlifting is going to legitimately push a camp each month to each one of these places. So we'll have a snatch camp, we'll have a clean and jerk client camp, we'll have an intro to weightlifting, we'll have a youth camp and then advanced metrics and advanced performance camp. And USA Weightlifting in conjunction with the clubs will be running some like Facebook posts and Facebook ads and stuff to push people to these. And so what we really did it's developed this like integrated system. So now you can get into a camp at your local club at the high level with at least a national coach coaching you, and you're gonna get the option of just doing the camp, or you can pick an option of like a camp and a water bottle and some other cool stuff. And then the third tier we organized was like a camp plus a 12-week marketing guide. So we'll get you three options it's like 99, 129, and 199. So it's super affordable for even kids to jump on. And I think it's gonna be a really neat program because it takes the centralized model and makes it decentralized. So now we have all the clubs running these camps around the country and USA weightlifting in the center promoting and pushing it out with their large network. So I think it's gonna be a really cool program for 2018. Uh, we're finishing the final touches. I think the official release date and the for everything is gonna be like December 1st. So it's gonna be pretty cool to see that actually come out.

Oh, that's really interesting. So, how do people, if people want to get involved in that, where do they go?

For the athlete developmental program. Yeah so what you want to do is you're gonna want to we should have some web pages up and stuff for each uh club hosting it. But right now you can go to teamusa.org and you can go to the athlete developmental camps section. If you're already a member, you can go into your web point account account and you should see athlete developmental camps and you'll see the entire list already organized. Uh if you want, I should have we have a Stone Age Fuel event page up, it's just Stoneagefuel.com forward slash event. Uh it's it outlines the entire camp structure, what it looks like, and then links to registrations and all that. It's and if you're in the local areas of where one of your camps are, you'll start to see like pieces of information coming out from USA weightlifting about it. And uh, it should be pretty cool. It's going to evolve over time, and there's gonna be a bunch of people organized. Let me look up the camps and I'll tell you who's specifically running them. We're pretty excited.

Yeah, it's exciting. It's great. I mean, I'm I'm a huge fan of USA weightlifting and to see the them pushing forward and and spreading their wings even more is is uh is huge. I mean, they've they've come so far in this country in the last uh what 10 years, essentially since our CrossFit's starting to take it hold and you know, all this interest pumping into it. So it's uh it's great to see the next level for them.

Yeah, it's gonna be incredible. And it's I think it's a really good choice because it's gonna build community not only amongst USA weightlifting, but it's gonna build community amongst the clubs as well.

Awesome. So, Chandler, if uh people want to talk to you specifically, I mean you do a lot of really good stuff. Obviously, you're you're hopeful you're helping gyms uh grow, you're helping fitness professionals um improve their client experience and grow their business. Uh, where do they find you specifically?

Yeah, you can find me on everywhere. I have you can email me at Chandler at Ootcmedia.com. Uh you can email me about weightlifting questions, how the athlete camps are running, or how you get involved in one. Uh, if you have marketing questions about what we talked about today, you can email that. I I put out a video every single day and a ton of free content. So you can just go to my facebook.com forward slash chanslogic. And you can go to my face, my little personal brand Facebook page and get a ton of free info that you could dive into for the next like 700 hours. Uh or if you want more info on Out of the Cave Media, the Almost Daily Show is our claim to fame. Everybody loves our show. You just search in iTunes, the Almost Daily Show, or go to OOTCmedia.com and you can find out more on that.

Right on, man. You are truly everywhere. So I I could I commend you. You're hustling, man. You're hustling. I love it. So, Chandler, so thank you so much for your time, man. It's a real pleasure, and I appreciate you sharing all your knowledge today. And uh hopefully you change some lives. So yeah, thanks for having me.

I appreciate it, and thanks to everybody listening too. I always appreciate people who listen to me babble on for 20 or 30 minutes.

Yeah, well, it's good stuff, man. All right, take care. Yeah, you too. Hey fitness fans, don't leave yet. This is Eric Malzone, your host, and I have an extremely special offer just for you. If you go to fitnessmarketingalliance.com forward slash assessment, you can claim your complimentary digital marketing audit. Are you a modern fitness professional? Do you have some sort of online presence? Do you have a sneaking suspicion that your website is not performing optimally and therefore costing you money? Well, this is how you start to find out all the details just like fitness. You need to start with an honest and objective assessment. So go to fitnessmarketingalliance.com forward slash assessment, fill out the form, and we will have it to you within 72 hours. It will cover your overall site performance, rank from zero to 100, how you rank your chosen keywords to that search engine optimization, your website traffic history over the last six months to the edge and flows of what work within it, your website speed, which is highly relevant for people coming to your website and then bouncing off because it's working too slow, your social media presence, competitive analysis, and much, much more. So this is just a tip of it for what it is the starting point for building your online business. So please take advantage of it for offering because we feel it's deeply important to you and the industry overall. And you can claim it by going to fitnessmarketingalliance.com forward slash assessment. Do it today, do it right now. Don't hesitate. This offer won't last forever. So thank you for listening. Greatly appreciate it. If you ever need to reach me, hit me up, Eric at Fitness Marketing Alliance.com, and I'll be talking to you very, very soon.