Artificial and Emotional Intelligence - Menachem Brodie

Artificial intelligence is not going to take the jobs, but it's going to make it so the trainers who actually connect with people on that level that much more valuable. Yeah. And you know, the crappy like I mean I mean this in a nice way, but the crappy trainers who are showing up just for a paycheck, just with any other job. You know, you show up for the DLV, you know, they're they're there for the paycheck. That's it. Um, those trainers are gonna be quick out.

Hey fitness fans, welcome back to the Future of Fitness podcast and interview series. This is your host, Eric Malzone, and this is episode number 78, and I talk to Menachem Rhode. And Menachem is out of Tel Aviv Israel. Um, if you don't know his name yet, you definitely will uh in the upcoming years. Uh he is one of the world's leader, if not the world's leader, uh strength coach for cycling. Um he is also planting a flag in the world of AI and fitness. So he knows a ton about technology. And that's what we talked a lot about uh in this episode. And he's just a really, really interesting conversationalist. Um he's got a ton of energy, a ton of passion for the industry. Um and like I said, he's gonna be a big, big star. So uh get in early on this guy, learn more about him, contact him, see what he's up to because he's always looking for collaboration as well. So um, before I get into the rest of the episode with Menachem, um, one quick call to action. If you are a fitness professional and you're listening to this and you'd like to be on a podcast, I'm your guy. I'll take care of you. We'll get you on the fitness blitz. Um, you can check it out. It's under iTunes, it's uh on fitnessprofessionalonline.com. But it's short, 10 to 15 minute interviews, um, very to the point. Um, getting people good stuff within the fitness industry. I'm always looking for good guests. And even if you've never been on a podcast or never been interviewed, um, that's cool. Uh, I want to give you a voice. So just reach out to me, Eric Malzone at fitnessprofessionalonline.com, and I'll get you hooked up. So it's eric milzone at fitnessprofessionalonline.com. We'll hook you up. So on to the show number 78 with Menachem Brody. Menachem Brody, welcome to the show, man.

Thanks for having me, man. Really excited to be here.

Yeah, me too. I'm excited to have you. So um I know a little bit about you because you you and I have had opportunity to talk um, you know, a few times you were on the Fitness Blitz podcast as well. So you guys can go check that out um on Fitness Professional Online. Let's um give us your story. Give us your story first, kind of where you are now and what you're doing, and then we'll we'll get into some some really, really fun stuff.

Uh so right now I'm doing a lot of business consulting, especially um uh fitness uh technology like AI. Uh so life beam, fizzymax, uh two things on the cutting edge. Um the first AI technology uh for runners, like you're actually getting coached. Um, and and the fitness blitz podcast, you guys definitely have to check that out. There's tons of gold mine over there, and it's quick. Um, but I kind of got here, I took the long road, you know, the road that's taken, where I started off in in basketball and powerlifting. I just we're getting ready for my wedding here and found a picture of me with my first powerlifting coach, May Rest in Peace. And I'm just like, wow, I was so young and so naive. Like, if I only knew what I knew. Right. So I've kind of, you know, I went from competitive athlete, and uh you spoke about this on one of yours in your own personal experiences. Like you became like this competitive crossfit athlete, and it's like, where am I competing for? Like, where am I going? And that's kind of where I've gone. And sometimes my coach has to remind me, like, who are you competing with? I'm like, myself. I'm competing with myself. That's my race.

Right.

Um, so that's the background, man. I I've been uh international for five and a half years now, uh working as a fitness business uh health health and fitness technology um engineer, and just coaching people, basketball, powerlifting, and cycling are my main sports.

Um that's you just said something I've never heard, a health of health and fitness technology engineer. Like what is what is that what does that mean exactly for for us lay per lay people over here?

Uh so I you know, like I said at the beginning, I'm just blazing paths, taking the road that's taken. Uh that's kind of the you know, me and my mentor sat down and he's like, tell me, give me your elevator speech. And I was like, da-da-da-da-da-da. He's like, no, no, let's figure this out. And so health and fitness technology engineer, I'm taking what we have as the best coaches that we've practiced, and we're putting it into technology. So taking the health and fitness technologies and engineering so that the AI, whatever you want to call it, the apps are gonna be smarter, better. So it's taking the knowledge and experience of the last 18, 18 and a half years uh in fitness and putting it into like small, concentrated, uh focused nuggets that can be used immediately and then it can kind of grow from there, if that makes sense.

Yeah, it does. So let me um let me dive into this a little bit deeper. So, what is like, you know, for for an monocham in you're in Tel Aviv, by the way, right?

Yeah.

Um I think it's an interesting tidbit for people to know. Um like what is a typical day? Like how does that unfold for you if if there is such a thing as a typical day?

I think there's like an average day. And I would say I have two different types of day during the week. Well, three. Uh Saturdays I'm off. I don't work. Uh although, like we spoke about before, if the computer or phone's next to us, we kind of uh like I my work is my love. So I I wind up reading books like all the time on the weekends and that are related. But uh outside of Saturdays, uh, and that's something I learned the hard way. Like out of college, I was working like seven days, 16 hours a day. I was working on an ambulance, 24 hour shifts as an EMT. Like I was working, I was like, like I said before, like I'm in the grind. Yeah, I'm I'm I'm doing it. And it's just you know, bloodshot eyes. Uh, but a typical day now is uh on uh Tuesday, Wednesdays, and Thursdays. Um usually up somewhere between 5:30 and 6. Uh twice or once a week I have cycling. So I'm out with a team out the door at 6.15 on the bike till about nine. Uh and then after that, either I'll I'll come home, shower, quick breakfast, uh, and then out for personal training sessions until around one. And I've kind of managed to schedule in a buffer between one and three, one and four, so I can get training plans done, blog posts, and then again from four to seven, uh those three days I'm training again, uh, sometimes eight. Uh the other type of day is waking up around uh 7:30. Uh I try and get up. I'm trying to get out of the habit of reaching for the phone first thing. Um usually I turn off the alarm and now I'm actually picking up a book twice a week, which is better Kindle, uh reading for like 15 minutes, getting up, making coffee. Um and I try and end my days early. But like I said, everything's like this is the time of year right now. We're in July. I I get to make courses. So uh I'm usually tied to the computer to be honest, to like 9 30, 10. Okay. Uh and then it's you know, kind of like the one day turns into the other. Like today, I was like, today's Wednesday? Today's Wednesday. Oh shit. Yeah.

Yeah, I'm yeah.

Uh but I try and take like in the fall, we have the the Jewish holidays. So I've always taken off for like Rosh Hashanah and Yom Kippur. Uh so it's always a downtime. People are always traveling. Uh, even my non-Jewish clients, it's like the fall is a transition period for them. So I usually wind up having a downtime and I complain sometimes, like, man, I just want to be busier. But at the same time, it's like now I have clarity. Like, I can go back and go back through the last year. Like, what did I do right? What did I do wrong? What did I really can I can I swear? Is that okay? Yeah, please. Yeah. Okay. Like, like, what did I fuck up? Like, how did I royally fuck up in the last year? How does it that nobody knows about it? Or how does everybody know? Um, so I try and I try and walk, you know, everything's in pendulum. Fitness, life, you know. Oh, I just had a conversation with one of the basketball players this morning. Oh, I'm eating healthy, organic. I'm like, dude, like USDA organic is only 70% organic ingredients. Like, you don't even know the shit that's in there. Um, so it's a pendulum. Right. Like, there's all this stuff. But yeah, like I try and walk the line with at least one day a week outside of Saturdays that I have like either a middle of the day for like five hours where I can just sit, usually go to a cafe and work, but if I choose to, I can come home and like take a nap or something.

Yeah, yeah. Interesting, man. And that's um, you know, you've achieved and how old are you, Menachem? Uh 34. 34. Yeah. So you've you've achieved a certain level of you know entrepreneurial freedom and at an early age, relatively early age. Um so you position yourself too, or you've you've evolved into you know a very much a thought leader in in the cycling community, too. Can you talk about that, how that evolution has happened and kind of what your what you see your current role as in that that community?

That's a good question. Um, that's a really good question. Um I started a young man. I I started like I remember clipping out like articles from men's health from like sixth grade, seventh grade. So like like, you know, I don't consider myself being in the fitness profession until I was uh 17 and started working the floor at uh the JCC in Pittsburgh. Okay, um, but a lot of my mentors are like, dude, at 15, you were like writing your own training programs and helping your friends, so that counts. Like that's literally what I was doing. Like I trained to be a uh hockey goalie and realized, hey, I don't have hips that move that way, so that's not gonna work. Um but how I got into cycling, man, it's really interesting. Um I started riding my bike to and from. I was working as a lifeguard for the city of Pittsburgh in Bloomfield, and one of my best friends, uh brothers, actually recommended I get a bike because like I tried taking the city bus and Pittsburgh public transportation is awful. Like, unless you're on the 61C or like the 71, like nothing moves. You know, you have to wait a half hour. So I wound up riding to and from and I just fell in love with it. Like riding home, this it was always a sprint there, you know. College student working at a life as a lifeguard, you have to be there at one, you're like, Oh my god, why am I at work so early? Um like doing the sprint in the middle of the day, but like you work at a pool, so you get there. I remember one day, like literally like on the verge of like heat exhaustion, you just jumped in the pool for like 15 minutes. Yeah, um, I just fell in love with it coming back, and my true passion is riding it in the evening, which is counter to what most cyclists love is getting up early. Yeah, um, and from there, the first four or five years, I was just riding, experimenting, trying different shit. I was the guy showing up to group rides on a mountain bike, a hardtail mountain bike. So I had like a 28-pound mongoose. I was always the last person up the climb until I found out uh there are tires that are called slicks that are more like road tires. And then I was like the second to last person. Yeah, and it like my thing started um kind of like Cressy Man. Like, like, how do I become one of the fast guys? Like, I suck. How do I get better? Um, and I just started like reading a bunch of books and putting my own training plans together. And over the next four or five years, I got serious. Uh, my best friend Yoni, uh, his brother Ari was a road cyclist. He was a rower, college one at Ruckers, uh, D1. And I just got into it with them, man. And from there, the first five years of my career, I actually dropped into it by accident. I was frustrated with the prospects for work. Um, I graduated in December, which was great for me. I stayed an extra year because one specific professor, I had reconstructive shoulder surgery. He made me take the midterm on Vicodin. Uh and like I told him, I was like, I have had surgery, I am on major painkillers. Can you give me three days? He's like, No, just don't take the painkillers. It's like, you don't understand. Yeah. I failed the class, and this is one of the things, and and my fiance just said the other day, like, you have all these books to like help yourself, but you still like sometimes you struggle with it. And I got really bitter. I reread uh Norman Vincent Peale's Power of Positive Thinking, uh, which I had read the first time after getting a massive speeding ticket when I was like 19. Uh, we won't go into that, but I was very fortunate the officer was like, he was so nice. He's like he pulled over immediately, he didn't ask any questions, he understood. Um, so every fuck up I've had is just like, okay, I'm upset, and then like figuring out like, okay, this isn't constructive. It's not what happens to you, it's how you react.

Right.

So I got an offer from the Department of Justice to be a manager from by through Ari uh in in Washington, DC. And at first I was super pumped. Like they called me, they're like, All right, we're gonna offer you like 45,500. And I was like, Oh, that's awesome. Uh, it's Thursday. I always like to sit on big decisions. I'll call you tomorrow at three. And the guy's like, Okay, we really need to know. So I was like really excited, and I went, I ran downstairs. I was living at my parents, and I'm like, uh, dad, I just got an offer for like 45,000 in DC to be a manager. And my dad's like, you do realize that the cost of living is different there. I was like, What do you mean? Green whore. Like, oh, what do you mean? And and we did the math, and I'm like, holy shit. I called up Ari. I was like, dude, how do you make it pie? He's like, I'm living with seven dudes in a five-bedroom apartment. Wow. Uh yeah. Uh I called them back, I was like, I I really need to have like at least rent covered. Can you come up to 52? Um, they came up to 48.5, and he's like, Look, if you want to have personal training clients, like you can. They have to be DOJ employees, but we won't ask any questions. Um, like you need to give the gym the insurance fee, but other than that, whatever you want. So I thought about it over the week and I'm like, man, I do not want to work 16-hour days because I have to be there to open and coach the spinning class at 7, and I have to be there to coach the stepaerobics class at 6. Like, that's a 14-hour day plus personal training? No way. No job, no perspectives, uh, exercise science degree. And I walked into the bike shop to look for a road bike. I'm like, okay, you know what? I need to do something for myself. I've saved up, I'm gonna go get a road bike. And the owner of the shop, Glenn Pollack, uh, he actually kind of talked me into it. Uh, he let me come to the conclusion that this is what I should do. The logical next step is to be a cycling coach. Right. There's nobody in Pittsburgh that's doing it for road cycling. Why wouldn't you? I'll give you space. You give me 10% of uh or 15% of e each dollar you make, and we're all good. I'll give you the space. Um didn't even think about it, man. I was like, fuck yeah, let's do it. All right, I don't know what the fuck I'm doing, but cool. Uh took the USA Cycling online exam, uh, signed up immediately for the level two, uh, got that six months later, um, opened the studio. It was painted by myself and Samson and and Nemo, two of my friends. And since then, I'm just like this is the short story, believe it or not. Like there's so much other shit that went on. Yeah, like personal training, all this other stuff. Uh yeah, yeah. NSCA C S E S. I had an offer to coach at Manhattan College as a uh Division I basketball coach. Uh Barry Rorson made the offer to me. And again, I was like, it doesn't pay my living costs. I don't know what I'm gonna do when the dorms are closed. Like I don't want to I love coaching basketball, but I don't want to like I don't want to be a martyr anymore. Because I was totally one of those guys, Tony Salisi, he's the athletic trainer at Pitt. Uh, I mean, he really took me under his wing and he's like, you need to stop doing this. Like, it's great that you want to do all the stuff for the team, right? But you there's a limit. Like, every time I see you, you're hopped up on coffee. Yes, you're working as a barista, so you get it for free, but that's just not healthy. I'm hopped up on coffee. Uh, he's like, it's not healthy. It's great, it's that you have this passion. There's also no one let you know, nobody cares about a martyr. Like, once you're gone, someone else will come along. So, you know, be smart. And again, um, just like Glenn did, he let me do my thing. Uh, but he kind of gave me that little prod. And that led to Tim Belts, who's a great friend and mentor as well uh over the years. Uh I was a men's basketball strength and conditioning coach at Pitt for like a decade and a half or something like that. Um, and he's really helped. And at this point, I'm just at the point in my career the last two years. Like, I start off the first five years, I'm like, man, I really want to share like what I know with people. And I'm like, I have no experience. How can I talk about this when I've only done it with one athlete? Like that I can't tell other people what to do. And as we like, I have a problem with other coaches and trainers being like, oh, I've been, I'm just out of school. Let me teach coaches how to coach. Like, dude, unless you were in physical therapy or something else, like learn, like, go through, refine. Ray Dalio has a great book called Principles. Even though it's finances, I strongly recommend personal trainers read it. Like, it's a guideline of how you build, how do you become an excellent trainer? Um, you have your own system, you have your own principles, and over time you refine them. And so at this point, uh, I just see myself as as you know having this responsibility to share with people the experience that strength training for cycling in triathlon is so instrumental. And we've seen a complete 180 of the mindset in that that specific uh uh population. I talked with Harvey Newton, who actually wrote the first book on strength training for cycling. Great guy. Um and he's like, people just weren't, they didn't want to hear it. He's like, you're gonna have some luck because I see CrossFit is is getting people to realize you can be an endurance athlete and be strong, or you can be strong and have endurance. You're not gonna be awesome at both if you're like doing too much of one or the other, but you know, so the last three years in particular, just a completely total like flip. So I'm at that point where like I've been grinding for for four and a half, five years since I came to Tel Aviv. And I'm just trying to like, how do I build it so that people are gonna want to engage with it? So I love video, like I love creating shit, I love creating content. Uh my problem is is that I'm still at the point in my career where like, okay, I've got this consulting gig, and then as Seth Godin says, you should always look for a job before you need it. So, like, you know, that consulting gig comes to an end, and I'm like, oh, so let's move the next one. They're like, actually, we're gonna shift here, and you're like, shit. So it's like finding that balance of like just enough income that I have the freedom to create. Um, but like I'm presenting at the USA Cycling Coaches Summit in uh November this year. I've done a bunch of webinars, their most attended webinar ever. Um so that's the point is like helping coaches understand, personal trainers, strength coaches, and and cycling coaches and triathlon to understand how do we get everything together. Uh and that's where like the health and fitness technology engineer kind of comes in is like, how do we take this that's really, you know, if we want to call it a silo as Ben Ruder does, and this is a silo, and how do we get the cross-contamination to happen? Because they'd be fucking amazing, you know, pineapple, apple, apple pen kind of shit.

Yeah, yeah. And that's um, I mean, I can agree more. And you know, one of the missions that we have with Fitness Professional Online is um getting people out of the silos within the industry because you know, having come from you know a decade of CrossFit, you know, owning a facility for the large majority of that time and coaching it and seeing all and going to all the certifications within that small world, people in that world, and you're listening, I know you're all listening, you're it's all the same idea circling in a little, you know, in a in a cycle. Um, as soon as I stepped out of it and I started talking to people like like you, right? Or you know, you name it, you know, the kettlebell guys or you know, the the yogis, you know, whatever it is, there there's so much shared knowledge that that can take place. Um but you know what is is it is it the communication? Is it simply the walls that we put up in between the groups? Like, I don't know. What do you think it is? What what's stopping the cross you know pollination of of the groups?

Ah, have you ever seen the cartoon of there's two people standing opposed to one another, and on one side you can see it's a six, the other it's a nine?

No, no, but I can imagine it.

Okay. I'll I'll send it to you. Uh there's also a great story about Charles Schwab and similar, but um and actually we had this in uh the weekly uh Bible portion is called the Cedra. So we have it in the Cedra a couple of uh weeks ago where it specifically says that each of the tribes of Israel had a different view of the of the uh Mishkan or the traveling uh um tabernacle. And the whole point of it, one of the commentaries is um Maimonides, and he says, it's either him or Rashi said that what this is telling us is we all have different views, and we're all right. Yeah, like none of us like let's let's not kid ourselves. Like the dude who's doing like barbell back squats on the bozo ball, like, oh, this is functional for psychologically. Come on, dude, like thank you. We can all agree, like it's it's really fucking cool. Right. Why? Um I think that's what it is. We kind of get into this thing, and and I'm I'm totally guilty of it, man. I'm totally guilty. My my first part of my career, I was like, the research isn't out, we don't know, like we can't say it, and then like three weeks later, like, hey, I saw this research article that proves like this is like yes, we're gonna do it 100%, like all in. And I'm going like back and forth. Sorry, I'm getting excited here. Um, yeah, it's great. But like I'm going back and forth, and at and and about uh 2010, I ran into my my first powerlifting coach, Joel Alcoff. Doc Joel Alcoff, uh, may rest in peace, and he was going through chemo. Now, where did I see him? I didn't go to the hospital and drop a patient off. Why would I see him there? Why would I see Doc in a logical place? He's going up Fifth Avenue on a 10-speed mountain bike, not wearing a shirt, with his chemo bag two blocks up from the hospital in the middle of the day in July. And I'm just like driving my car, I'm like, holy fuck, it's Doc. And like right up next to him, like, Doc, what the fuck are you doing? He's like, Oh, they got me back in chemo again. I was like, fuck that, I didn't go ride my bike, so I just went out and took my bike. And like, so we stopped and had coffee, uh, which he did not appreciate. Like, he's like, Oh, yeah, and then like 10 minutes in, he's like, All right, my hobby's dropping, I gotta go. Um, but he's like, Look, uh, everything's a circle, everything's right. We're always gonna go in extremes. And you have to recognize that other people are also right. Everybody, and this is where I learned that immense lesson of every single person is a study of one, everybody is different. So you can have it worked fantastic for Eric, but let's go to Josh, and it just completely fucks Josh up. And you see it with CrossFit, you see it with cycling, like high cadence drills. I have four women right now, they just can't handle the high cadence. They can do fast pedals, but they can't be super high. Their knees get swollen, their hips bother them. Um, and I think I think that's where it is. It's not just you know the silos we have that are going on where we're sharing the same uh information, but people like that. I mean, people love like, oh, find more information that proves me that I'm right. And you see it now, like being afar from it, when I moved away from the states, like I'm I'm apolitical. Like, I'm I'm like, you know, it doesn't matter, man. Whoever I vote for, if they don't get in, that sucks, but you have to live under it. Regardless of who it is, I've seen such a giant divide politically. Like, I have friends who are liberals and conservative, best friends when I left, they won't even fucking talk to each other. They one of them put a post saying, I kicked so I unfriended and blocked so-and-so. And I called him like dude, what's going on? And he's like, Oh, he fucking loves so-and-so. I'm like, that's the whole point of dialogue, man. And that's what we're missing in the fitness industry. It's not that bad. But some people, like Idou Portal came out with the 30-minute things. And people were asking me, like, oh, what do you think about the 30-minute squat challenge? I'm like, if you have the range of motion or you're healthy, it's not necessarily bad, but you have to use your brain. Like if you start getting tingling or whatever else, like you gotta stop. So then you have these people, oh, Idou Portal is ruining knees, and then you have the other people like, no, this is the best thing that ever happened to me. The answer is you're both right. Yeah, it depends. Um, so yeah, it's the silo, it's it's how many, how many pages? Oh, you're an exception. You know, how many pages do did I go to online looking for fitness stuff 10 years ago? Uh let's do five years ago. Six? Yeah. You know, how many to go up to now? About 50, 60, and they change. I have my core like four or five, but it changes. And most people aren't like that. They're like, oh, I just follow this one. I follow what Louis says. Like Louis's fucking fantastic, man, but there are some things where it's completely the wrong thing for the person. Yeah. So it's like you gotta break out of your comfort zone. Be a chameleon. Like you can do a deadlift, a hinge pattern with a band, you can do a body weight, you can do kettlebell, you can do barbell, uh, you can do hanging off the edge of a cliff with someone holding your legs, like you know?

Yeah. And it's it's pretty, it comes to a very simple point, too. Is if if you have if someone brings up some kind of methodology or you know, system or even just as simple as one single movement, right? Which you get all the time, like that movement's terrible. Well, what? No, it's just in the context in which you use it and who you use it for. But if you challenge somebody, and and challenges may not be the right term, one of two uh things come out. You either get an argument or a discussion. And what we want is more discussions, right? If you okay, okay, cool, but let's critically think about this. You know, who would this work for? Why would it not work? And and you know, in what situations is this correct for application? You know, and but meaning too many times, what happens amongst the silos, it just turns into a huge fucking social media argument, right? And it's like, okay, now we're going nowhere. In fact, we're going backwards again, and uh maybe we should stop. But people can't stop. And you see, it happens all the time. You just like, I'll see these threads, especially when I was in the CrossFit affiliate owners group. Whew, man, these threads have just like like really you guys like it looks like you guys have been on this thread for two hours today talking about you know whether or not you know you should do a what kind of kettlebell snatch is appropriate for a CrossFit you know class. Like, who gives a fuck? Um yeah, and it's it's just uh so here's here's a key point, because I know this is your wheelhouse, and I'm sure um you know a lot of people would really, really like to know your insights because I talked to um you know Michael Bledsoe about this as well, but AI, man, how how is that what is going on there? What what's the difference between what we perceive through media, you know, entertainment, and what's the real situation with AI and where where do you currently like what's the current stase and where where do you where do you see us going with all this?

As with everything, like we talked about you when you get it to extremes, it's gonna be bad. Like you always have that.

Right.

It's about finding the right place. Like uh there's so much that's going on. Like I just helped, there's a young trainer here, and she posted, I know her personally, and she works out of the same facility as I do sometimes. And she posted last night, hey, I'm trying to change my Facebook uh page and it won't let me. I just keep, you know, the bot keeps sending me back around. I was like, yes, that's pretty much where customer service is right now. Like Facebook customer service is like taking a ball, a tennis ball, and throwing it down a dark alley. Like, is it gonna come back and come back with a vicious dog, or someone kind and polite can be like, hey, this ball just came down. Is this yours? Or are you gonna be chased out of there by bats, right? Um so that's kind of the extremes we're looking at. Then you have other sites where it's very well groomed because it it matters the amount of work that we put into it and what we think of it. And this is something that's really, really cool. And I'm gonna go off on a tangent here, but uh as I watched your um interview with uh uh foundation, Eric Goodman. So I'm gonna I'm gonna go on that kind of tangent if that's cool. Um like whatever we decide something's going to be, like the number of times, and we've seen this with the split uh the split theory, wherever you think the atom is going to go, the molecule is gonna go, that's where it shows up. As soon as you don't look, it's randomized. The computer shows, it's randomized. It doesn't matter. As soon as you look, that's then it goes through the slit on the right or the left. And I I see that a lot with you know psychology. And and I think that's where artificial intelligence is going. And I I know that sound like, what the hell is he talking about?

What's the connection between AI and you'll clear it up here in a second? Yeah.

Uh but I'd like to like cliffhanger, like the little cattle that like hang in there.

Open loops. Yeah, open loops call marketing.

So the the connection is artificial intelligence can be your biggest advocate or your biggest bane of your existence. For a lot of people, and that's one of the challenges that we have, is as we're developing it, if we develop it with one specific art um people in mind, an audience in mind, it's gonna do fantastic in that setting. But it has to come along with the psychology of understanding where that person is. And as artificial intelligence grows, the emotional intelligence and the ability to connect with someone on a psychological level as a human being is going to be so much more valuable. And because of this thing, like Snapchat, Instagram, and again, I'm just as uh guilty of it as an ex-person, but like there have been times where my fiance's like, seriously, get off your fucking phone. Like, this is enough. And she's totally right. And I'll look at her like they usually I'm learning that the hard way, you know? They bring up the best in us, but we just don't know it. Um but that's the thing is Snapchat, like, think about the the the the focus, the ability to focus of teenagers working with these teenage basketball players is like noop, hey, here, here. Oh, look, look, it's a bird, it's a bird. And that's you know, artificial intelligence will help people be able to be more adherent. I know some people are saying it'll build in like uh some healthcare systems are doing this now with uh walking. I just had a uh there was a business manager here from Portland and she's wearing um uh what's it called, the pedometer. So if she gets 15,000 steps, which for her is nothing, uh you know, she gets a 15% discount each month, you know, she averages 15,000 steps. That's where AI is gonna help us. But the thing is, is what we're missing is, and this is where technology becomes a crutch. Like, so many trainers are just like, yeah, just send me your fitness pal, and I'll like, is it right? Is why are you putting on weight? I don't know. Show me your my fitness pal. Wow, yeah, you're eating a lot. Like, is she actually eating that much? And I say she, there's a specific person where we got rid of the app, best thing we ever did.

Yeah.

She's like, I just write it down by hand and I use the hand size principle with uh precision nutrition, like revolutionized. And she was so excited. Like, I have an app and it's AI and it tells me when I need to eat. Like, okay, cool. But if I didn't have the emotional intelligence and the psychological ability or the ability to make that psychological connection with her as a trainer, I'm out.

Yeah.

And I if I recall correctly, uh uh uh he spoke about that, uh Bledsoe spoke about that in that also, like you're gonna see like artificial intelligence is not gonna take the jobs, but it's gonna make it so the trainers who actually connect with people on that level that much more valuable. Yeah. And and you know, the crappy like I mean, I mean this in a nice way, but the crappy trainers who are showing up just for a paycheck, just with any other job, you know, you show up to the DOV, you know, they're they're there for the paycheck. That's it. Um, those trainers are gonna be quick out. I think that's where we're going with it. And the ability that it's gonna have to like ping us and remind us um is gonna be better. But are we gonna be able to shut off that screen and actually be able to recover? Like, there are numerous studies now. Two to three hours before bed, you shouldn't be looking at a screen, not a computer, not a uh cell phone, not a TV. Like, think about myself, like me, I'm struggling for a half hour before bed because I'm like working US hours also. I'm like, oh, I gotta get this email out. Like, oh shit, it's 11 o'clock. Yeah, and people are like, oh, buy those glasses that shield out the yellow. Like, it's not the yellow, it's not the blue light, it's the whole point of staring at a screen. Right. Um, and I think that's where we we're we're struggling. Like singularity. I joke with people, like we already have singularity because this is like my third arm, right? Like, yeah, and and that's a problem. And I think that's where as a society, and and having moved out of the US, I see a lot less technology here in the sense that people aren't as clingy to their phones, like the teenagers here are just getting to where the teens were back in 2012 when I moved. Right. And and it's huge. Like physical literacy in most schools in the US is nil. Right. Like do a push-up. Okay. Maybe they know what a push-up is because they see Rocky do it or in the movies, whatever it may be. But other than that, they have no clue. Like, you know, however, they're fast because you know, when it comes to junk food, they're like uh Nicolas Cage, gone in 60 seconds.

Yeah, it's um you know, we talk about the state of of youth in in the United States and our um we had Jeff Martin from Brand X on the show a long time ago as well. And uh, you know, some of the cases and and the the statistics that he's telling me about, you know, how many people like, you know, forget about a push-up. You know, just being able to sit up straight and having the core strength to do something like that is completely, you know, they're the children are becoming reformed. Like literally, like everything, like you know, you look two generations down the road, we're gonna look completely different. You know, we're gonna hunch back, our arms are gonna be shorter, our necks are gonna be protruding, and that's just the way we're gonna evolve because that's gonna be the easiest way to go. And that's just a scary thing. And I just don't know if it's like obviously we're gonna fight that fight, right? We're gonna fight.

It's already happened. It's already happened, man.

Yeah, is it is it are we too gone? Like, is it like you know, to bring up another like global warming? Is it just already have we passed that point yet? I don't think we have when it comes to you know our physical stature as as human beings and the youth fitness, but that's just an interesting thing. It's like, well, at what point does it get to the point where it's it's we can't come back?

I think we we're already down that. I I believe it was Dr. Kathy Dooley who's doing fantastic stuff with anatomy um immaculate dissection. I'm pretty sure she posted an article. I I didn't save it, uh, unfortunately. This is before the save tab on Facebook, but uh she showed a anatomy book from I want to say like 1912, and it was a drawing of the human spine. And there was another one uh from 1978 or netters, netter. So like 1980s, early 80s maybe.

Yeah.

And the curvature for the lumbar spine in the early 1900s was almost non-existent. And the article was showing, like, when you look at uh tribesmen, when they did x-rays, they did a portable x-ray of tribesmen in like South Africa or something like that. This lumbar spine had almost no curvature to it, just like the early 1900s. So we're already seeing that shit happen. I mean, uh the kids that I have now for the basketball players, like I have one today, he finally started to get running technique. He's a mess. But when you look at him when he's hanging out on the side, like no shit. Like our body's gonna do what we want to do most of the time. And if it's lay around in text like this or watch TV, yeah, that's what's gonna happen. Um, but that also leads down to another part where I think a lot of trainers need to be. Um, and that is learning about posture and breathing. Like it was one of those things, like one of my friends mentioned to me like he's learning about breathing, like from yoga, and he got me a book called Breathing. I forget what her name is, uh, who wrote it. It's actually very well written. It's all old school pictures, sketches. And I was just enamored. And I started doing this shit on the bike. I actually made a video for my YouTube channel called uh Crocodile Breathing for Psychlists. And just simple breathing patterns for like five minutes a day, man. When I first started having my hip injury, my whole story is like I have femoral citabular infringement. I was becoming more competitive as a psychoist, massive hip injury. That's how I became a great strength and conditioning coach for psychwists. And some of my I had somebody today, she's really kind of her. She's like, You are the best strength conditioning coach I've ever had. Forget psychoists. She's been an athlete all her life. She's in her 60s, she's doing the bike BC. Uh, and she's like, you know, you need to put yourself out there for cyclist. Um, anyhow, so we just did breathing exercises. All I did, and that got me on the right track. Um, Tony. Tony just posted about the rings. I forget who he quoted for that, but the line the rings up, I think Mike Reinald maybe. Um, you know, the the different diaphragms. Uh, there's a funny story about uh Tony. Uh I'll tell you about it after. But uh like breathing, like that's that's the cutting edge.

Fucking really breathing, and it is. I mean, yeah, it really is. You know, I see so many um, you know, well-established coaches are now like like yourself, just like, oh wait, like I need to take a second look at breathing. And now they're like courses are coming out, like whole things about, you know, and I I was on a conversation with somebody um who she's coming out with a course as well. And I was like, yeah, you know, I always I I when I focus on my breathing and belly breathing, she's like, no, no, no. And she just whittled off on me for 20 minutes. She's like, belly breathing's wrong. And I was like, holy shit. Like how I'm embarrassed that I don't know this, but it's like it's the next non-tech tech that's gonna help or you know, help people get healthier and live better. Um I mean, Wim Hof is just the start, right? That was like the big, you know, he's gonna be like the Kleenex of breathing, most likely, right?

Uh and Feldenkrais, like I found a couple of his books and I'm just like reading it. I'm like, holy shit, if I found this like four years ago, man, like the some of the athletes that have I and we talked about this before, I don't keep my roster of athletes the same. I try and like teach them and have them develop away from me and use me as a consultant. But uh, if I had, and some of them are coming back to me now, thankfully, but I'm like, man, this is like the Felden Christ method, this is what you need to do. Yeah, and they're like that Felden fluffer thing is working for me. But the posture uh and a lot of it came from the female athletes I had on the bike, uh, postpartum. That's where it started, postpartum triathlete, postpartum psychoist, and having immense pain. They came to me as bike fitters, then as uh as a bike fitter, then they came as a coach, they converted to that, and then strength training. And um, the big thing is is like I got into um Dr. Sarah Duval's course, uh postpartum corrective exercise specialist. Yeah, and a lot most of that stuff I apply to my male psychoist, and it's like magic, man. It's like e bjeeb. It's like yeah, it's incredible, it's the basics, and we just think we're so smart. Like, well, the conjugate method, people ask me what method do you use for strength training? I'm like, depends. They're like, oh, you don't know what the fuck you're talking about. I'm like, no, it really depends. Some people I'm doing Michael Yesis, they're like, the one by 20 guy, why would you do that? I'm like, yeah, well, the kid's out of college and he's never lifted a weight, so yes, it's going to work really well.

Yeah.

Um, so that goes back to what we're talking before, like Michael Yesis, uh um uh the conjugate method, you have all like the periodization, the three on, one off is one of like I think 45 that Bampa talks about in periodization for sport and training. There's 45 different methods, but everybody's three-one. Why? Right.

No, we don't know. Yeah. And you're right. You know, the the more the more experienced the coach is, and this goes for any type of coaching, whether it be strength, you know, sport specific, business coaching, whatever it is, any type of coach, the more experienced they are when you ask them a question, almost surely the answer is well, it depends. And then comes 30 more questions right after that, right? And that's like, and people, but it's it seems like such people are like, well, that's a cop out. No, it's not, it's just honest. Because I could sit here and be like, well, conjugate right? Yeah. Of course. And here's why, because I'm so fucking smart. Um, but that's you know, I always noticed that's that's the trainer who's probably one to five years in, right? And then they get past that point, they're like, oh god, I don't know anything. And then then the real search begins, right? Then the seeker comes out. Um yeah, so it's it's it's always great. I love I love it. Depends. It's my favorite. You know, I love smoking people with it.

I'd even tie back. I think that's where a lot of trainers wash out where they're like, why aren't my clients seeing results? They're doing the same thing I'm doing. Yeah. And you're like, you know, like, face bomb headplant. Like that's seriously the reaction. Uh I one of the I just did it tonight. I was in front of um, there's a a teaching, a a uh a personal training school that's attached to the gym that uh my business partner and I use. And I'm sitting there doing the basic hip series. Uh this woman came to me. I knew her from when I came to language school. Uh, she's gonna wind up having ACL repair. Like we we did a couple of sessions, but she's like far gone. Like she needs it. So we're doing the basic hip series, and and the immense amount of potency that that has. I started doing this back in 2008, and I went to see Lauren Landau, and he was fantastic. I just messaged him, like, hey, I'm wondering if I could just pop in sometime. He's like, Yeah, sure, whatever you want. Um, and I walk in and they're doing the exact same fucking hip warm-up series. And I'm like, here's one of the best speed and agility coaches doing the same thing I'm doing. And it's like the trainers are all interested. The other trainer that's there is having like his clients like they're running with like 28 kilo dumbbells for farmer's walk. And he's like, Oh, good job, go faster. I'm like, oh my god, that's not the point of the exercise. And meanwhile, other students are like, oh, they're using 28. Can you do that? And they're picking them up. And meanwhile, I'm here, I'm like, yo, yo, dog, check this shit out. This is where you're gonna see results. Yeah, and it's just they just want to learn the cool stuff, the flashy stuff. Yeah. Um Texas method. Oh, the Texas method is the shit. Um the Wendler method. Like, dude, there's yeah, find what works. Uh, but I think that's the problem, and that's where artificial intelligence will help also, tying it back. Like, these apps are gonna be able to say, try this. This is what we see from your Google Health app, from your Apple uh health app, that the way you tend to walk or these injuries, instead of doing five, three, one, one, you should be doing the Michael Yesis approach because the 20 will help build the and like that's gonna that's where we make that leap forward where it'll open up the eyes to the average person. Like, there's so many different methods out there, and you shouldn't know all of them, but you should be aware that they're out there.

Yeah.

So you're not gonna be able to help everybody, uh, kind of deal.

Yeah. So Munaka, when you when you look at like, you know, let's think about some, you know, somebody's listening right now and they're they're good trainer, right? But they want to stay on top of AI, they want to be around in 20 years, and they want to be at the forefront of of the industry and doing good work, right? What can they what should they be paying attention to right now when you look at AI? Like what should they start, you know, like what's what kind of um, you know, like what sh what kind of work should they start doing to get familiarized with maybe a certain piece of technology or software or whatever it is to make sure that they're progressing. Um, because it's gonna happen so fast, it's gonna be impossible to stay up to date. But you know, what can they be doing today?

Got some good questions, man.

Yeah, yeah. I'm like I'm like pen and paper, like, okay, I'm gonna do it right after this call. I'm gonna do whatever Monacham says.

Um be afraid to be an early adopter. I think that's one of the first things. Like, I I for me I have the Leomo here. Uh, this is like pods that tell us motion analysis on the bike. Um, so that's the first thing. Like, we don't want to jump in full force. Uh and that again, I'm totally guilty of it. It there was an article posted, a research article that was strong back in the early 2000s that drawing in your stomach was the best. So I was squatting with you know 235 on my back hollowing, and now we have all these studies saying, Oh, that's wrong. That's completely wrong. You're gonna injure yourself. Yeah, um, don't be afraid to jump in. I think that that keeping an eye, there's so many apps that are released that they're kind of junk. Like you have to be really careful. Uh, and V has had to battle that, and that's where people didn't want to buy the headwear. And we went, when I say we, the company went to great lengths to buy the best possible sound and to make the battery last as long as possible, but being light. But people are like, oh, I don't need the hardware, I'm just gonna take my own headphones. But the level was completely different. So, number one, look at not just the app and what it's offering, but look at the apps that are coming out. Who's doing new shit? Who's trying stuff that hasn't been done before? And read the reviews. And that's one of the things that I've done. There's um two apps that I just downloaded. Uh, PT Helper is one. Uh, he's actually from Pittsburgh. Uh, he's taken the old PT. Remember, you go to physical therapy and they give you a paper with like all your stuff on it. So he's put that onto the app. And I think that has a lot of opportunity to grow. The other is look at at cross, like what are other things that are out there? Um, Morpheus is another one, pump up is another one. Like, don't just look in your niche, but look for other other apps that are out there and try and think like, how would I use this? And I know that's not really a clear answer. It goes back to it depends.

Yeah.

But the bottom line is there's nothing new under the sun. There really isn't, even though we think we're we're doing all this stuff. Like the the ancients knew far more about nature than we did. Like, if they saw our our modern farming practices, they'd probably want to, you know, cut everything down and burn it because it's all wrong.

For sure.

When it comes to fitness apps and the future of technology, as a trainer right now, you have two responsibilities. Number one is you need to go out and try stuff and see what works. Like, look who's just building an app and trying to turn it over and make big bucks, selling it to Google, and who's actually like, who's calling you or emailing you? Like, hey, thanks for downloading the Morpheus app. Can you tell us a little bit more about what you're going to use it for? And then you send it back. And there's an actual person. Like, thanks for the feedback. Let us know what you think of it. Uh, Liomo's the same way, like tell us what you think. And some people are really put off. They're like, oh, the the user experience isn't that great. It's there as a tool for a knowledgeable expert. It's not there to replace the expert, it's there to aid the expert. So that's number one. Number two, uh, we spoke about this before, work on your emotional intelligence. Like, there's books out there, resonant leadership is one, emotional intelligence is another. But the third thing is uh you need the the people that are doing big things aren't on fucking Instagram, aren't on Facebook, aren't on YouTube all the time. Like they're uh Mike was talking about it, you know, he's putting out what five podcasts a week now? Like the content level that you have to put out, and this is where I disagree with him. And and who the fuck am I to disagree with him? Like, what podcast do I have? What content do I have that's reaching 100,000 people? But I just think that quantity is not the way. Like maybe it's old school, and again, we're all right. Like, if he has the ability to put out five, I'd love to be at that point to put that much content out. The point is, is like, look for the people who are actually working with the athletes. There's still a number of running coaches, the best in the world. They barely use technology. Like they do heart rate monitors, but they still go, How are you feeling today? This is what I wrote. Yeah, you feel like shit, fuck it. Let's do this instead. So going out and networking, and I know that's kind of again, what's what's the connection between like going out and talk to people and look at random apps? I think this is where we're going as trainers. The future is you deciding this app would be great if we had it for this, and then contacting the developer and saying, Hey, have you thought about doing this for your app? That's honestly the future. I mean, that that's what it is, is is great coaches. And all these ideas, the best ideas to me come either when I'm riding my scooter, like driving a scooter, I can't text, riding my bicycle, so I take a voice memo now, because that's safe. Uh, or I'm in the shower with shampoo in my hair, like the worst possible time, like fully suds. And I'm like, oh man, I need to write this down. I'm like, oh shit, don't forget, don't forget, don't forget. Um but that's where it comes from. Um try shit. Become connected to people. You have to connect to people. Artificial intelligence, if you have the emotional intelligence and and win friends and influence people, man, everybody's got to read that book and just practice that because that's how you learn. And I think actually that's one of the things that we're missing. Everybody goes into these conversations. You're wrong. This is why the best snatch for CrossFit is this. Like, cool, dude. All right, mine's working also. So instead of going into it thinking you're right, go into it with an open mind of you know, thinking, what can I learn from this? And there's a there's so many apps, and and my my fiance said to me a couple times, like, this course is so bad. She's like, Why are you used to spending time on it? I'm like, because you never know. I'll learn either this is the exact wrong way to present it to someone like myself, or maybe there's that one gem. And there have been three courses that I bought, I paid a lot of money for them. And I'm going through, I'm like, man, this is such utter shit. Like, this is awful. And I'm like, the first time I went through, I like, you know what, I'm just gonna finish it. I spent 650 bucks, fuck it. And I got to the last wrap-up thing, and I forget what he said, but I was like, holy shit. I was like, totally worth the 650. The rest of it, shit. The golden nugget. Yeah. The golden nugget. And that I forget what it was, but like for the next two months, that like radically changed what I was doing with people. I think it had to do with like the the the pezan serene or something. I was like, oh my god, that makes so much sense. Why did pez answerene's a tiny muscle and it matters? Um, but I think those are the big things. I know it's not a clear definitive answer, but that's really what it's about. Look at Snapchat as the ability, hey, you're having trouble with your exercise. Instead of me having to produce a YouTube clip and upload it, go to Snapchat. Hey dude, saw you're having trouble with your kettlebell snatch. Watch this. Hold my phone, boom, boom, check it out. Boom, it disappears. You have just now touched that cat athlete for 30 seconds and changed their life, and you've forced them to start to focus for those 30 seconds. Um and coaching without coaching. Uh that's a tangent, maybe we won't go down that road. But uh coaching without saying stuff, letting the athlete, and that's what I really learned from Lauren is uh Lauren Landau was uh man, he was there was this one athlete just struggling. It was just the basic one arm sub uh one leg supported uh cycle through with the pawing, you know, kind of like a a B skip. Yeah, and he was struggling. And and Lauren just kind of backed off and he's and he's just you know standing there like this. And I'm standing next to him, and I was like, um, are you gonna stop him? Like he's really struggling. He's like, he just looked at me and he's like, no, let him figure it out. He's like my job as a coach is to see can he figure it out? And and I was like, Whoa, that's big shit. Yeah, and that's that's part of the physical physical literacy we're we're missing now. Like, I hate to say it, but you know, rub dirt in it, take a lap. Like, that's how people like it's okay to be a little bit banged up. You can still keep going if you really can't. Like, those are the coaches that if you really couldn't, they'd yell at you and then be like, okay, go get first aid. They'd be kind to you, they'd come back and check up on you. It's most of them, not on them. We had a crazy one named Nania. I mean, great guy, wrestling coach, a little bit crazy. Like, oh, it's all right. I once ran like five miles with a broken ankle. Like, yeah, that's that's great. Go play road again. No offense to those guys. I don't want the the uh New Zealand all black showing up at my door, you know, taking me out. But um like we just have to be open to it and and embrace it and see it for good. When you put a negative connotation on something, when you go into a meeting and you're like, oh, it's gonna be bad, I have to, you know, they're gonna yell at me. You've already nothing has meaning until you give it. So if we give the meaning of of negative and and pulling us backwards or or or taking us down a dark alley for artificial intelligence, we're gonna have fucking iRobot with Will Smith running around, except he's gonna have a cane or a walker or some shit trying to take these things out. Um we've got to go with an open mind. And we just have to learn disconnect. And I'm so guilty of it. And you know, if my fiance hears this, she's gonna be like, You said disconnect. Like, let's get rid of it. And we just have to teach ourselves. It's all habit. You know, Charles Duhig, there's another book. Charles Duhig, The Power of Habit. Uh, Near IL has a great book as well uh about uh the connectivity. Like reading the old school method of reading or even audible if you if you're driving a lot, that's where the artificial intelligence is gonna take off. When we the users are smarter, that's when we're gonna see like you know, uh, what's it called? Uh something's law, uh, where it's like every so often it the the amount of intelligence increases. Moore's law, is that right? Don't know, man.

Yeah, sounds right. We'll roll with it. Yeah, yeah, yeah. Man, um, this is all really so so you know, AI, what about you? What about the future of Minocham? What do you see the next two years for you looking like?

Uh well, hopefully with some help, uh get into podcasting a little bit. Um my struggle has been I I love creating shit. And it's just finding the resources to make it as valuable as possible. Like I've built probably six courses that I've just chucked because I didn't do the immersion before. Um the next couple years uh presenting uh the USA Cycling Coaching Summit is really big. I'm super stoked to like be on that platform and just share with people. And my whole intention of going there is not to tell and tell people this is my way of doing things. I want to have a dialogue. Like my presentation's like halfway done, and a lot of it is is leaving those pregnant pauses and letting them think about it. Because that, you know, the magic, I forget who said it, but there's a magic rule where you count to 10 Mississippi after you ask a question. It takes people that long to like go through and cycle and realize, hey, I need to be involved here. Um, but that's what I really want to do is presenting, sharing my my experiences and opening the dialogue, not just to strength training for cycling, but other strength coaches out there. Like everything is good in moderation and with the right person and helping to connect that. So as a fitness professional, uh my goal from day one was to help 30 million people be fitter, healthier, happier. And it doesn't mean that they're you know PRing. I just had a great conversation with Usher, my intern from last year, who's back again, about like, why does it matter if I deadlift 500 pounds? Like, that's my goal right now. It's just for me. I'm competing for me because it's setting a long-term goal. And honestly, Eric, if I fail at that, let's say like I just pulled 400 and it felt awful. That's and I I was pulling 470 a year ago. I'm looking at it like if I set this long-term goal and I do all the right things, like I don't give a shit. I haven't been to the gym since Sunday. It's Wednesday. You like old me three years ago be like, oh fuck, all my gains are gonna go out. I'm like, cool. Like, like I'm I'm living my life, and this is where functional training. And that's kind of my message is to help people find that balance. And I think the pendulums just swung way too much to like, you know, what's organic is healthy. No, it's not, dude. Like USDA, all you gotta do to have that label is 70% of the ingredients are organic. You can have Monsanto seeds in there where you know the genome or the enzyme is in there that it's unlocked by the pesticide. Like, is that really healthy? But my whole thing is is like holistic, starting conversations, sharing the information, building courses. Like, I'm kind of I'm kind of like you. Like, I listened to your podcast where you were interviewed, and and it just hit me, man. Like, all my friends, like they want money because they want to have cars or houses or or travel. Like, I want money so I have the freedom to just build shit. I just love building shit. Yeah, that's all I want to do. I want to have like a balanced life. If I want to wake up at seven o'clock in the morning and bitch about it because I have to get up at six to be on the bike at seven, then it's a choice that I'm making and I'm just like making my future wife a little miserable or crazy, like you're choosing to do this, dude, as opposed to like I have to get up because I have to pay the bills.

Yeah.

Um, yeah, online courses, sharing information and starting dialogues. Like, I don't want to be the person that people like, oh, you're right. I want to write a book and just have people use it as like not the Bible, but like as a reference. Like, oh, this worked here and here. Well, Bompa says this, so screw this guy. But he linked back to the reference, and that's what drives some of my mentors crazy. Like, why are you linking to other professionals? I'm like, I want them to buy my shit, but if this is a better professional, like what goes around comes around, man. Like, you give you give a cent back that the the you know, you're gonna get 10 times back because you're just sharing. You want people to have good information. Yeah, it's not about being the only source, like share it, man. There's plenty to go around.

Yeah, yeah, I love it, man. Obviously, you and I see eye to eye on a lot of things. So um, yeah, man. I think you have you already have you know quite a track record, but I think you have a very, very bright future, and and that's good for the industry too. I think you're good for for the industry. I think you're good for just humanity in general. So, man, thanks for coming on the show. This is a lot of fun. Really good stuff.

Awesome, awesome, man. And there's the other guest, man. I'm still working my way through. I'm up to like 15, I think. There's some fucking great shit in there, man.

Yeah, yeah, yeah. There is. Uh, hopefully more people will listen. So uh it's happening, man. It's happening. Manachim, thank you, man. I appreciate your time, and uh, I know you and I will be talking soon.

Thanks, Eric.

Hey fitness fans, don't leave yet. It's your host, Eric Malzone, and I have a quick favor to ask. Actually, three favors. So, number one, if you're a fan of our show, I ask you to do something that takes under three minutes. Go to iTunes, please, and subscribe to our show. Please, please, please. It means so much to us. It's so important. And then give us a favorable review. We would really, really appreciate it. And uh, I can't tell you how much it means and helps us out. So I know it takes two minutes of your day, and uh it means a lot to us. So please do that. Number two, go to our YouTube channel, our fitness marketing alliance, and uh please subscribe to our YouTube channel there. Number three, if you like this episode or any of the episodes that we've released, share it on social. That's huge. That's a big deal for us. And when we put a lot of work into these episodes uh trying to give you great actionable content uh for the fitness industry. So that would mean a lot. And that's it. So we have some big plans coming up for the show. I'll be talking about that in the next couple episodes. But thank you so much for listening. It means so much. And uh if you have any questions, please reach out to me. I love to hear from everybody. Eric, E R I C at Fitness Marketing Alliance.com.