Future of Fitness

Adam Shane spent 13 years helping scale Barry's. Now he's putting his own money behind Yoga Joint, a Florida infrared fitness brand that fills suburban classes with 55-plus people, and he's taking it straight into Manhattan. Adam Shane, Franchise Owner and Managing Director of Yoga Joint New York, j...

Dr. Heather McKee, PhD behavioral scientist and motivation science advisor at MyZone, joins Eric Malzone to explain why motivation is the wrong thing to chase first and what actually gets members to stick around past January. Dr. McKee argues that action creates motivation, not the other way around,...

What if the next major shift in fitness and health isn't another wearable or blood panel, but knowing which of your organs is aging fastest, and whether the things you're doing to improve your health are actually working? Paul Coletta is Co-Founder and CEO of Vero Bioscience, a predictive health com...

Jon Ward left the influencer playbook behind at Plunge to build something with no media, no selling, and an NDA at the door — and he's already turned away over a hundred applicants to protect it. Jon Ward, Founder and CEO of The Assembly, joins Eric to unpack why he's betting on trust over reach in ...

James Hurlock went from professional rugby to founding Fitura Brands, the multi-concept franchise platform behind Padel SWT, Core Precinct, and ContrasTheory. He explains why he's betting on three categories at once — and why he's deliberately taking the slow, expensive route to franchising. James H...