Future of Fitness
Wellness Space Brands' Paul Lunter on Cold Plunges, Red Light Saunas, and the Business of Recovery
Paul Lunter didn't start out trying to build a wellness empire — he was in construction, watched someone in pain step in and out of the shower for relief, and built a machine instead. Thirty-seven years later, that machine (HydroMassage) has grown into Wellness Space Brands: five product lines, 400 ...
Jeff Byers on Scaling Momentous: 1,000% Growth, Arnold Schwarzenegger, and Cutting a $500K Product
Jeff Byers, CEO of Momentous, returns to Future of Fitness for his third appearance to unpack how the brand grew revenue over 1,000% in three years while landing partnerships with all 32 NFL teams and 10+ Department of Defense contracts. Byers breaks down why Momentous walked away from a $500,000-pr...
Christian Drapeau: The Stem Cell Science Behind Bone Loss, Muscle Aging & Menopause
Why do women lose bone density so fast after menopause — and what actually reverses it? Neurophysiologist and stem cell researcher Christian Drapeau (founder of STEMREGEN®) breaks down the biology behind bone and muscle aging, why strength training is the single most powerful lever for reversing the...
Planet Fitness, UFIT & Orange Theory Insider JJ Creegan on What's Really Working in Fitness Right Now
JJ Creegan has helped build three of the biggest names in fitness — Planet Fitness, UFIT, and Orange Theory — and now works as a fractional COO/CEO helping emerging brands scale. In this episode, he and Eric dig into the K-shaped fitness economy, why the industry is "data rich but knowledge poor," a...
Cody McBroom on Building a 7-Figure Coaching Business With Zero Ads
Online coaching is a $28.9B industry racing toward $120B by 2031 — but 71% of people who start an online fitness program quit within 90 days. In this episode, Eric sits down with Cody McBroom, founder of Tailored Coaching Method, who's built a 7-figure, ad-free coaching business over the past nine y...