Dr. Jonathan Leary - Remedy Place: The World's First Social Wellness Club

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[00:01:46] Go to connectedhealthandf how you got to be the founder of Remedy. Yeah. So I grew up in Rhode Island. I moved to LA when I was 22 in 2012.

[00:03:00] And that's where I moved to start my doctorate.

[00:04:05] environment that looked inviting that not only gave the doctors a cool place to work in a non stressful environment, but then also it's just a cool new way to treat.

[00:04:10] And I worked on it for four years, graduated, I knew nothing about business.

[00:04:17] And I just thought by googling every single thing on how to create a business plan, that

[00:04:22] the business was amazing, I had a wait list and my practice kind of just blew up and I became known for like the guy that you went to if you didn't want to get surgery. And over the time, none of I don't have a single patient that ever got surgery after my care. So I fell into like a really unique

[00:05:44] group of like really special, interesting people. And then I had one patient that, you know, she was super amazing, super, super successful. And I had a wait list. And she was like, you know, like, John, like, you charge a lot, you finally like made it financially. You know, at that time, it was like, I went from like eating ramen noodles a year before, like actually being able to do what I wanted. And she was like, all right, no one can book to see you, you make good money.

[00:08:01] You don't even know how it works. So my goal with Remedy long-term is we grow our platform more, is really that.

[00:08:06] I want to give you the instruction manual to how your body works and how to take care

[00:08:09] of it.

[00:08:10] And it is so simplistic.

[00:08:12] And I think as a luxury brand, our services and our products will always be luxury.

[00:08:16] But I think what we can do with the luxury brand and successful company is use it as

[00:08:21] a tool to then provide the free education.

[00:08:24] Because the foundational pillars are what matters most. Great background. I feel like you're so well timed for the market. You mentioned people really starting to come around now. If there's a benefit to the pandemic, I think it brought greater awareness on health, mental health especially, was shown a very bright light on. Yeah, so it just seems like the timing is really good for you, whether you plan it or

[00:09:42] not, you probably didn't. You're just moving forward say over the years, oh my God, I feel amazing. My problems disappeared. But this new lifestyle, back in the day, it was like people, they would get made front of if they followed, if they didn't drink or do something. But then as it was evolving, it was really just that they're like, it's isolating. Everything that I would normally do when I socialize,

[00:11:02] I can't do anymore. So I wanted to create, in a commercial setting, a breathwork ice bath class. And just like you'd look into a workout class, you'd look into a breathwork ice bath class and everyone has their own tubs. And that really helped us blow up in the beginning. Yeah, I love it. And it's so interesting to see over the last year or two how popular ice baths have gotten cold water exposure. I mean, we live right at Whitefish Lake here, and it's 34 degrees.

[00:13:40] And people invited me to come on the property.

[00:13:44] And we did a group of people did a New Year's Day cold plunge. love. I mean, who are some from your constituency? Who are some of the big celebrities that are really endorsing that right now? Oh man. I mean, honestly, it's like everyone. You have touring artists like Lady Gaga, Tahari Stiles, or like Shawn Mendes. You it's really about the reach. And when we're trying to change societal norms, like you're saying, like, generationally, like you have all these people out of late. Yeah, like, we need so much of that. And we need every industry leader, every celebrity, every pro athlete, to really be advocating just to

[00:16:22] teach like, yesterday, we did the Today Show, which I think I can say we don't do anything with influencers or allow people videoing and all these things. It's really about we want to give people a safe place to not only take care of themselves, but also a safe place to socialize. Yeah. So that kind of leads me to the next question. So within this wellness category,

[00:17:43] like consumer wellness, where you're offering similar modalities, there's the restore hyper the differentiating factor is really our social side. We created and trademarked social wellness clubs and social self-care. Our whole thing was never as a single person doing a single service. It was really about more than one person enjoying an experience together. So I think that... I've seen biggest things. And then I can be biased that our team is amazing. And we just have a really cool community. I don't know. We've never really done any marketing outside of experientially with our events and in partnerships, but anyone can make a reservation at any time. You don't have to be a member to go. That brings up a good point that I want to touch on with you is like, and I guess this is a bit of a two-part question. So I was aware of that because I was doing my research this morning.

[00:21:40] So yes for me.

[00:21:43] But what first question is like, how does a membership work?

[00:21:46] How do people what it's like when you take care of yourself and

[00:23:03] just speak about it.

[00:23:04] So really, just when we're building out that care of it. It's crazy to me that the fact that we just need to teach people. Well, I would love to be at a Remedy place, man. I don't think owner, if I want to build the strongest, most successful team and also take care of their health, the last thing I should be doing is giving them alcohol and letting them over indulge on food. Like I want to bring people together. Let's all do self care.

[00:27:00] You know, like, so I see like the corporate side of like corporate wellness.

[00:27:03] There's a lot of partnerships there. unique. And Kohler as a company, as I've gotten to know them and I consult for them, is just the most special, sweetest group of people that I've ever met. And they genuinely care about leaving a legacy and making change and helping. And it's been just a beautiful experience working with them. But throughout this year, sir, I can't answer that. I can't answer that question. But you can use your imagination, and you will soon find out. But yeah. Every company is trying to figure out their wellness edge, and some are diving deep, and Kohler is one of them.

[00:29:44] I mean, they just did a huge acquisition

[00:29:45] for the largest sauna company in the world,

[00:29:47] and they're not messing around over there. social wellness? How do you explain it? Yeah, social wellness to me, when I was talking about this 11 years ago, people thought I was crazy. They're like, that's the most LA thing I've ever heard. But now, the whole world's talking about it. And I was speaking at the Global Wellness Summit by the Global Wellness Institute. And it's one of the top 10 trends globally.

[00:31:02] I don't know if it's the number one. I think it's actually the number one, I should know this.

[00:31:05] It's the number one trend globally audience with confidence and swagger. We create eye-popping digital assets and social media overhauls to ensure that you are optimizing each and every appearance. Key introductions to strategic partners and potential enterprise clients provide unparalleled value

[00:32:21] that only a professional network like ours can offer. We work with a very limited number of Like even when people are dating, you know, like the first date, they're like, I need to drink to loosen up and they have more and more drinks. And it's like, you're actually disconnecting from yourselves. And then you might think you have a connection and then later on you find out that it was a false connection. And then you're sad that you're like, I don't know what happened. And we're not being true to ourselves and testing our relationships and understanding

[00:33:41] our relationships or building healthy relationships when doing it with somebody else on top of, of course, it being a better social experience. But I think there's so much power in human connection and even Harvard released a study

[00:35:00] last year on an 80-year-old study of the impact of relationships on longevity. I hope I've hopefully gotten a lot better at describing what it is. And of course now the world seeing this as a priority, but uh, but yeah, it's so cool. Like I sometimes I get super emotional about it. Cause I'm like, it really is happening. Not even remedy, like the whole movement of like what needs to happen. And it's going to be really cool just to watch

[00:36:22] this industry as a whole over the next couple of alcohol. And even like, you know, this year I've seen so many of my friends, including myself, like really cut down. And like, you know, Huberman had this really impactful podcast last year about like, say what you want to say,

[00:37:41] but here's the facts.

[00:37:42] This is what alcohol does.

[00:37:43] And you're like, listen to your like, oh no,

[00:37:44] I can't hear that, right?

[00:37:46] Now it's like, now'd love to hear it. Yeah. We're pretty confidential on just our raises and money only because it's something that I really would rather not boast about. I'd rather let it speak for itself. And I think it's just

[00:39:00] really important that I can't announce

[00:40:24] either. But just know like, we know our consumer, to reach that many people that we want. And soon Remedy will be reaching hundreds of thousands and millions of people a year. And if I can use that to then drive education, research, more ways to find two.

[00:41:41] And I think the big thing for me is we're learning so much from our consumer and finding What about your journey? I mean, you went from somebody who started a concierge clinic to raising money, opening locations, scaling. I had Elio Arati, he's the founder of Tonal on the show a few times. And he had a quote that really kind of stuck with me. He was

[00:43:00] not planning on being the CEO of a large company when being uncomfortable. And I think my biggest learning lessons are learning to not only accept being uncomfortable, but learn to love them because I am drastically changing and growing every day. And at this point, I don't have an option to not because the only way I can keep going

[00:44:23] is if I learn more skills, learn how to communicate better. more than ever before. When I got my blood work back, I do my blood work every six months and I actually waited a year because it was just like crazy New York, my lifestyle changed but still ate the same way. Still did all my self care, still worked out. All of my blood work, nothing was bad, everything was just off. A lot of deficiencies, a lot of imbalances.

[00:45:40] My hormones were weird, my inflammation was,

[00:45:42] and I'm like, wait, nothing in my life has changed.

[00:45:45] And I really understood at the beginning of last year, want to be better and if you want to maximize your life or maximize whatever your goal is, if health isn't your primary choice, you're never going to reach the same height that you could if it was. Awesome. Well said, well said, Dr. Leary. We'll leave it there. But actually, one more question is if people want to get in touch with you for partnership

[00:47:00] opportunities or just with your team, is there specifically any place or places you'd like

[00:47:05] to go them, like them to go?

[00:47:07] Yeah. Thanks, man. Appreciate you having me. And thanks for the kind words. Hey, wait, don't leave yet. This is your host, Eric Malzone. And I hope you enjoyed this episode of Future of Feminist. If you did, I'm gonna ask you to do three simple things. It takes under five minutes and it goes such a long way. We really appreciate it. Number one, please subscribe to our show

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