Cara Fautley - Connected Health & Fitness Summit 2025

[00:00:02] Hey everybody, welcome to the Future of Fitness, a top rated fitness industry podcast for over 40 years and running.

[00:00:09] I'm your host, Eric Malzone, and I have the absolute pleasure of talking to entrepreneurs, executives, thought leaders, and cutting edge technology experts within the extremely fast paced industries of fitness, wellness, and health sciences.

[00:00:23] Please stop by futureoffitness.co to subscribe and get our interviews with summaries delivered straight to your inbox.

[00:00:29] You'll also find our free industry report on artificial intelligence.

[00:00:34] Five industry experts, five different opinions, and tons of valuable insights for free at futureoffitness.co.

[00:00:42] Thanks for listening and on to the show.

[00:00:49] Hey friends, this episode of the Future of Fitness is proudly brought to you by TeamUp.

[00:00:54] Since launching in 2012, they've consistently had one mission, facilitate the best customer experiences with the most cutting edge solution for franchises, studios,

[00:01:04] gyms, and boxes.

[00:01:06] At its core, TeamUp is a tech solution for businesses looking to unlock their next phase of growth with the most reliable partner in technology on the market.

[00:01:16] Spanning over 4,000 clients in 40 plus countries, TeamUp has a vast global network with its roots right here in North America.

[00:01:23] Whether it's AI, new features, new partnerships, and new markets, TeamUp sites are set on raising the bar of the industry to enable their customers to perform and operate at the highest level locally, nationally, and overseas.

[00:01:38] Powered by the most reliable APIs on the market, you can deliver premium customer experiences and scale your fitness enterprise with the strongest technological infrastructure our industry has to offer.

[00:01:50] Empower your staff, engage your members, and unlock your next chapter of growth with software design for you.

[00:01:57] Learn more at GoTeamUp.com.

[00:01:59] That is G-O-T-E-A-M-U-P.com.

[00:02:09] All right, we are live.

[00:02:10] Cara Feltley, welcome to the Future of Fitness, my friend.

[00:02:13] Yeah, thanks for having me, Eric.

[00:02:14] Great to be here.

[00:02:16] It's good to have you.

[00:02:18] You know, I was just sitting down this week as we're in queue for it now, and as we record this, and going over like next year's planning for 2025, like the events I want to go to,

[00:02:30] what I would consider a priority.

[00:02:33] And there's a handful of them, but definitely Connected Health and Fitness is always in the top three, since I've become aware of it, and just the experience of what you guys do there at Kasako.

[00:02:43] And I always get a lot out of it.

[00:02:46] Like, it's small enough.

[00:02:48] I knew you guys are making changes this year, and we'll talk about that, or next year, 2025.

[00:02:53] It's small enough and intimate enough.

[00:02:55] It seems to be a really nice curated mix of like, you know, founders and executives and investors and you name it.

[00:03:02] I mean, you can tell me more how you guys do that, but it's a great event.

[00:03:05] So you guys do a great job, and I'm excited to talk about it here.

[00:03:09] So maybe before we talk about 2025 and what you guys do and how you differentiate in the marketplace of events, because there is seemingly there just seems to be more and more events popping up within our industry, which I don't think is a bad thing.

[00:03:22] But give us your background, Kara.

[00:03:24] Like, how'd you get into this?

[00:03:25] And I know you've done some athletic, I think it was dance specifically, right?

[00:03:29] Yeah.

[00:03:29] It was kind of your entrance into fitness.

[00:03:31] So yeah, tell us about yourself and we'll take it away.

[00:03:34] Yeah, absolutely.

[00:03:35] So I guess I've always worked in the event space.

[00:03:39] Actually starting off in property and real estate events is where I kind of started my career, shall we say?

[00:03:44] And but yeah, like you said, I've kind of always been active throughout my life, just in terms of passion and interest.

[00:03:51] I was dancing from the age of four and then kind of went into teaching dancing at a later stage as well.

[00:03:59] So that's kind of always been on a personal level, something I really enjoy.

[00:04:03] And that obviously leans into having to kind of be into fitness and activity, having that kind of level of strength training and cardio just to align with my dance training.

[00:04:13] And so, yeah, I think I love the event space and I did enjoy my time in property, but very quickly thought and moved over to the fitness side because that's more of a passion of mine.

[00:04:23] And I think even the the people that we we get in our room, in our community, people in the fitness and health industry in general, you can tell it's more of a lifestyle for them.

[00:04:33] Just the energy in the room, the passion for what people are doing.

[00:04:36] It's not just a nine to five.

[00:04:38] I think you can really sense that.

[00:04:39] And that's what I love about it.

[00:04:40] I love how genuinely enthusiastic and our audience is.

[00:04:46] So that's kind of why I moved over to the fitness and health side and started working on our event connected to health and fitness.

[00:04:53] Yeah. Awesome.

[00:04:55] What kind of dance did you do?

[00:04:56] I did a mix, mainly ballet and then some tap and commercial.

[00:05:02] So, yeah, that's kind of where it all kicked off from.

[00:05:04] And I think, you know, like I said, you have to have a kind of level of strength and cardio training for that as well.

[00:05:10] And so, yeah, that's kind of where it all kicked off my passion for kind of the fitness and health health industry.

[00:05:16] I mean, the training for ballet is kind of brutal.

[00:05:22] Yeah.

[00:05:22] Like it's not easy.

[00:05:24] No, definitely not easy.

[00:05:26] Yeah.

[00:05:27] It definitely takes a level of strength.

[00:05:29] I think you're starting to see a lot more workouts now actually come through that has a kind of base in ballet.

[00:05:35] So like Pilates, for example, obviously, that's such a kind of booming area of fitness at the moment.

[00:05:41] And that has a lot of its basics and core coming through from ballet.

[00:05:46] So kind of that kind of shows.

[00:05:48] And I think anyone that has done a Pilates class will agree.

[00:05:50] It's definitely not as easy as you might initially think it will be.

[00:05:54] You can feel it the next day.

[00:05:56] Yeah.

[00:05:57] You know, I ran a CrossFit gym for a long time and you got to see as people came into CrossFit

[00:06:03] or tried it for the first time, you got to see, you know, different backgrounds, like how, where they came from, what sports,

[00:06:09] what athletics they did and dancers and gymnasts.

[00:06:12] And I tell you, when they came into CrossFit, it was just like, A, it just didn't even seem difficult for them.

[00:06:18] Like most people would be like, oh, this is so hard, but the training that they're used to and just the body awareness

[00:06:22] and, you know, how easy the movements were for them to take on and learn.

[00:06:27] It was really fascinating.

[00:06:28] As soon as I got like a dancer or a gymnast in the gym, I was like, oh, this is going to be great.

[00:06:32] It's going to be like the easiest.

[00:06:33] They're going to make me look great as a coach.

[00:06:35] Yeah.

[00:06:36] That's what you want.

[00:06:37] That's exactly right.

[00:06:39] Yeah.

[00:06:39] That's all I really wanted.

[00:06:41] Now, so tell us, you know, I think a lot of people don't realize really what may make you guys different as an event.

[00:06:48] And that being like what Kasaka Research is, because you guys do a lot of different events across a lot of different industries.

[00:06:54] So maybe give us some insights into what you guys do as a whole.

[00:06:57] Yeah, absolutely.

[00:06:58] So, um, Kasaka Research is, you know, our company in general.

[00:07:03] We, we do run kind of community.

[00:07:05] We have communities and we build communities and we have summits across a few industries.

[00:07:10] And people probably don't know that about us.

[00:07:12] Obviously I sit within the connected health and fitness space.

[00:07:15] Um, but what is, I guess the pattern across all of the communities we're building and all of the summits that we, we run is, you know, kind of from the name Kasako Research.

[00:07:25] It is that research piece is so important to us.

[00:07:28] So we, all of our communities, our summits, our conversations are very carefully curated.

[00:07:34] Uh, our, our head of program for each event.

[00:07:36] We also have a research team.

[00:07:38] They all year round are really continuously connecting with, uh, leaders in the space, um, our advisory board, some of our key partners in that industry to all year round understand what's new, what's coming up, kind of keeping at the front of the latest news and partnerships.

[00:07:54] And just being in that area.

[00:07:57] And especially when it comes to building out our program for our summits and our content that comes off the back of about 10 weeks of back to back research calls for that team.

[00:08:07] And that's research calls with, um, some of our kind of recurring attendees, our partners, obviously we do have a dedicated advisory board, um, of kind of specific fitness and health leaders for that.

[00:08:20] Um, and, and all of that research that we do that kind of eight to 10 weeks with the research and content team that really brings out who do people want to hear from on which specific topics?

[00:08:29] What are the challenges?

[00:08:31] Where are the partnerships happening?

[00:08:32] Who's investing in what?

[00:08:34] What are the challenges that we're doing?

[00:08:34] And all of that detail really is what I think makes our program so curated and kind of brings out the most important conversations and the best speakers and leaders to talk to each topic.

[00:08:44] So yeah, that's a big background about the company is a wider company and why I think our event is, uh, that curated program style.

[00:08:53] Yeah.

[00:08:54] Awesome.

[00:08:54] Who, uh, can you share like who's on the advisory board for, for this year?

[00:08:57] Yeah, absolutely.

[00:08:59] So we have, um, I mean, as always, we do like to keep it a mix across the fitness and health space.

[00:09:03] Uh, so we have the likes of Nike, um, Solid Core, um, Google Health, uh, North Castle Partners, um, Midtown, John Brady, um, Hyperice.

[00:09:15] It's a real mix.

[00:09:16] We want to bring in, I guess, experts from all across the health and fitness side.

[00:09:22] Um, you know, something that I'm sure will come up more in this kind of conversation is for 2025, more than ever, uh, we really are kind of expanding more into that alignment of fitness and health, um, and how kind of each one leads into the other.

[00:09:37] So it's important for us to have, you know, the recovery expert as part of it, um, nutrition experts as part of it.

[00:09:44] Google Health is obviously a big part of those conversations as well as your Solid Cores, your Nikes, um, and so on.

[00:09:51] So it's, it's a real mix across the industry.

[00:09:54] Yeah.

[00:09:54] Yeah, it is.

[00:09:55] It is a really interesting time for our industry.

[00:09:57] And I, uh, I've been doing this for a while, at least being, you know, within the industry and official role about 16, 17 years.

[00:10:04] And, uh, the way I describe it now, and if people listen to this, you know, probably tired of me saying this, but like we're, we're undergoing a rebrand, whether we know it or not.

[00:10:14] Yeah.

[00:10:15] We're, we're fitness is changing.

[00:10:16] It's becoming, you know, preventative health.

[00:10:18] It's becoming, um, longevity.

[00:10:21] It's becoming a precision wellness, whatever you want to call it.

[00:10:24] There's, there's a million names.

[00:10:25] It doesn't really matter, but it is changing and it's becoming, you know, kind of the forefront of health, which is awesome.

[00:10:29] This is what we always wanted.

[00:10:31] Yeah.

[00:10:31] Right.

[00:10:31] We, we wanted this and it's, it's happening.

[00:10:34] So we just got to figure out how to leverage it appropriately.

[00:10:36] So, uh, you guys do a lot of research.

[00:10:39] Yeah.

[00:10:39] Got it.

[00:10:40] Um, you identified the trends.

[00:10:42] You want to provide the best speakers, partnership opportunities, things like that.

[00:10:45] So give us the goods, like what, what's going to happen in 2025.

[00:10:49] What would dust off the crystal ball and yeah.

[00:10:52] Tell the future.

[00:10:53] Yeah, for sure.

[00:10:54] I think, um, couple of main things in terms of, you know, the overall theme for 2025, kind

[00:11:00] of similar to what I just touched on.

[00:11:02] It's really about leading the next generation of, um, holistic health through fitness.

[00:11:09] So it's that alignment and, and kind of how we lean on fitness to improve the holistic health

[00:11:15] side.

[00:11:16] That's kind of the overall theme of conversations.

[00:11:18] And that trickles down into a few key areas for us.

[00:11:22] Um, one, like you already touched on that longevity piece, preventative health, longevity

[00:11:28] and preventative health is one of the key themes.

[00:11:30] Then secondly, in terms of, you know, at our core, we are always going to have the fitness

[00:11:34] side of gyms and studios and boutiques.

[00:11:38] So kind of just innovation in the fitness space, digitalization use of technology, AI,

[00:11:45] but not just kind of AI as a buzzword, but what are the real benefits of AI and where

[00:11:49] are we actually seeing people that are using it successfully now?

[00:11:52] And how are they doing that?

[00:11:54] And even think elements like gamification.

[00:11:56] That's something that I'm particularly excited by conversations around that.

[00:12:00] I think the fact of using gamification to tap into that market that currently is not active.

[00:12:06] And, you know, if you can just tap into a few more percent of that market through that gamification,

[00:12:11] then, you know, what can that do for the industry?

[00:12:13] What can that do for the gyms and studios and kind of increase their revenue and all of that stuff?

[00:12:18] So that's within that digitalization and tech in fitness.

[00:12:22] And community and social wellness is another key area that will always be a focus for us, as well as, you know,

[00:12:29] every event needs to think about inclusion, diversity and women's health that will year on year.

[00:12:33] That's always going to be a key element for us.

[00:12:35] But I think the biggest focuses for 2025 that are a bit different is, yeah,

[00:12:40] going back to that holistic health side for that, we are opening up to a few more different stakeholders.

[00:12:46] So kind of more inclusion from the farmer side, more holistic health leaders,

[00:12:50] some focus on destination wellness and kind of directors and heads of wellness from different hotel chains.

[00:12:56] They'll be part of these conversations to lean into that side and conversations around, you know, GLP one.

[00:13:03] I mean, it's a, it's a, it's definitely a controversial topic at the moment and everyone's talking about it.

[00:13:08] So, you know, getting that actually as a debate, as part of these conversations is, is key for us.

[00:13:14] You know, is it an entry point or is it a threat and having different people's views from across the fitness and health side?

[00:13:20] And yeah, these are some of the key things for 2025 that we are super excited about.

[00:13:25] Yeah. It is a debate.

[00:13:27] It is a debate.

[00:13:28] That would be an interesting one.

[00:13:30] Yeah. Is it, is it like physically going to be a debate when you guys put on social media?

[00:13:34] Yeah, absolutely.

[00:13:34] People proposing views.

[00:13:35] Absolutely. We don't want everyone on that panel to be agreeing at all.

[00:13:39] It's got to be people that see it in different ways.

[00:13:41] And so we have some, some people from the fitness side.

[00:13:44] We have the, we have the American Diabetes Association as part of that conversation, which I think adds a really interesting layer.

[00:13:51] And but yeah, they all have very different views, different views into whether this is actually, this is just a starting point to get people into fitness and health or actually, no, this is, it's not, it's not, it's a threat.

[00:14:02] And it's not kind of the right way for, for us as fitness and health leaders to be looking at, you know, preventative health and longevity and nutrition.

[00:14:09] It is going to be harmful.

[00:14:10] So I think that will be one of the particular conversations I'm looking forward to.

[00:14:14] And just cause I think all those different angles could get heated in a fun way.

[00:14:19] Should we say it's going to be interesting.

[00:14:20] Yeah.

[00:14:21] Yeah.

[00:14:23] I love that.

[00:14:24] I mean, I, you know, it's, you go to these events and I love like mutual respect and all that stuff that happens on stage.

[00:14:29] Uh, but every once in a while I want to hear like, you know, well, yeah.

[00:14:33] I disagree.

[00:14:34] I actually got a hundred percent disagree with you on that.

[00:14:36] I'm like, Ooh, fun.

[00:14:38] Yeah.

[00:14:38] All right.

[00:14:39] Let's do it.

[00:14:41] That's good.

[00:14:41] I mean, what's the point of a panel of everyone that just says, yeah, I agree.

[00:14:44] Yeah.

[00:14:44] I agree.

[00:14:45] There's no value.

[00:14:45] I really respect your opinion.

[00:14:47] And I agree with you.

[00:14:48] You're like boring.

[00:14:49] Yeah.

[00:14:50] Yeah.

[00:14:52] Um, how about the, uh, I mean, you mentioned some really good ones on GLP one, American Diabetes

[00:14:56] Association.

[00:14:56] You guys are looking to kind of pull speakers from outside of what would be considered like

[00:15:00] the normal speaking circuit within the industry.

[00:15:03] Um, maybe give us some, some insights and we can dive into some of the other ones like longevity,

[00:15:08] um, health, you know, uh, you know, the forefront of health, right.

[00:15:13] That, that talk back, like who are you guys looking to get for, for those types of

[00:15:19] topics specifically.

[00:15:19] Yeah.

[00:15:20] For sure.

[00:15:20] I think, um, the longevity piece is really interesting in the fact that there's a lot

[00:15:24] of different aspects to that, right.

[00:15:25] So firstly, there's the element of, you know, as we're all saying, fitness is a huge part

[00:15:30] of that.

[00:15:30] So physical activity leaning into the longevity piece, but then also elements of, you know,

[00:15:36] nutrition and sleep and actually the recovery side.

[00:15:40] So I think for that conversation, it needs to have all of those different elements, uh,

[00:15:45] experts from each area talking about that.

[00:15:47] We have, um, Amway who are one of our partners speaking on that from a nutrition side, which

[00:15:53] I think is really key.

[00:15:55] Um, so yeah, I think kind of all of those different elements of nutrition, sleep, rest,

[00:16:01] recovery, as well as the inclusion of fitness and, and how does that play a huge key part

[00:16:05] and those elements, how do they line up together and what partnerships are there in this, but in

[00:16:09] this space, um, to bring each of those elements together.

[00:16:14] Uh, obviously longevity is a big deal here in the United States.

[00:16:18] Yeah.

[00:16:18] Right.

[00:16:18] It seems to be, is that, I mean, is it, and U S tends to be a little U S central focused,

[00:16:24] kind of focus inwards a lot.

[00:16:25] Is that, is that trend happening outside of the country as well?

[00:16:30] Is it, uh, you know, in the UK, in Europe, where else is it popular?

[00:16:35] Yeah, absolutely.

[00:16:35] I think probably in the U S you guys, maybe we're a little bit further ahead in bringing

[00:16:39] actually the term longevity kind of to the forefront, but in the UK, very similarly.

[00:16:45] And, and, you know, I don't, I mean, no one wants to talk about it anymore, but off the

[00:16:48] back of the pandemic, right.

[00:16:50] That's that really did shift the view of how people.

[00:16:54] Ask exercise, how people are physically active and why, um, you know, historically it's probably

[00:16:59] came from a place of physical activity to improve your, improve your physical body image.

[00:17:04] Um, and I don't think that's a bad thing at all.

[00:17:06] I think that still should be a part of it.

[00:17:08] You know, you feel good is, is all connected with it, but also coming out of the pandemic.

[00:17:13] And obviously a lot of people realized they had, um, maybe it may be different kind of,

[00:17:18] um, you know, health issues that they weren't so aware of, or weren't so maybe understanding

[00:17:23] of people have come out of that pandemic with a real different view on, okay, holistic

[00:17:29] health is important.

[00:17:30] I don't want to kind of just ignore this anymore, which maybe was something that was happening

[00:17:35] previously.

[00:17:36] And the use of physical activity to not just improve your physical body image, but also

[00:17:42] to improve your longstanding health and looking at health as preventative instead of waiting

[00:17:47] until there's something kind of wrong or things getting worse.

[00:17:49] And then going to your GP or doctor to sort that looking at it as a tool to improve your

[00:17:55] preventative health and physical health.

[00:17:56] Um, that was a real shift, especially coming off the back of pandemic and COVID.

[00:18:01] Um, so, you know, there was nothing nice about the pandemic, but I think that is a nice mind

[00:18:06] shift actually that has come off the back of it is that people really are taking their health

[00:18:11] a lot more seriously now.

[00:18:13] Yeah.

[00:18:14] It's, uh, and I appreciate that insight because it, you know, here in the United States, I

[00:18:18] think even now that we're talking post election and whatever people want to say, you know, if,

[00:18:24] uh, you know, our focus refugged with RFK junior being, you know, assigned to the department of

[00:18:30] health and, um, what that means for our country, because we're, we're very, I don't think people

[00:18:34] realize we're very close to bankruptcy.

[00:18:36] If we let our healthcare costs continue to climb the way they do and obesity and metabolic

[00:18:40] disease and all of those things.

[00:18:42] And, you know, it's not like, uh, who was I talking to?

[00:18:45] Is it, uh, me Akira coast?

[00:18:47] Yeah.

[00:18:47] She was like, you know, listen, it's not like we have to create demand anymore in the United

[00:18:51] States.

[00:18:52] Like the demand is there.

[00:18:53] People want to be healthier.

[00:18:54] People need to get healthier.

[00:18:55] Like there's a lot of things we need to do.

[00:18:57] So we just need to create that place where it's easy for them to access, meet them where

[00:19:00] they are and get them in and have the right offerings with, you know, that aren't quite as like,

[00:19:05] you know, in the typical fitness industry we've had for the last decades.

[00:19:08] It's like, it's gotta be a hard work.

[00:19:10] It's gotta be painful.

[00:19:11] It's gotta be done.

[00:19:12] I know.

[00:19:12] Right.

[00:19:12] It's like, no, we can actually do wellness solutions that, you know, are more attractive

[00:19:16] and a little bit less, um, you know, abrasive for people to kind of get on board.

[00:19:21] So I think, you know, here in the States, it's, it's really important.

[00:19:23] You know, it's not just business opportunities now.

[00:19:25] It's like, we're actually critically important to the future of our country.

[00:19:30] If we can, you know, make it may start to make an impact because, uh, and that's where the

[00:19:35] GLP ones, you know, this is just one man's opinion, but like, no, do I like it?

[00:19:38] Do I like that?

[00:19:39] Pharmaceutical companies are going to make a ton of money off of something that never really

[00:19:42] should have existed in the first place.

[00:19:43] No, I hate it.

[00:19:44] I hate it.

[00:19:45] But like, this is where we are.

[00:19:47] Yeah.

[00:19:47] And that's something that we're, we're going to have to deploy if we want to, you know,

[00:19:52] not go bankrupt as a country and have a lot of pain and suffering along with it.

[00:19:55] So anyway, it's my cheery outlook on things.

[00:19:58] No, it's completely right though.

[00:19:59] And it's, it's, you know, I think it's also going back to, you know, with the GLP one thing,

[00:20:04] is it also just making it more of a opportunity for people that currently don't see go, you

[00:20:11] know, if you are overweight, if you're obese, that's a very daunting thing to then go into

[00:20:16] a gym or a fitness class.

[00:20:18] So is it just that easing into it that maybe the GLP one can provide?

[00:20:23] And that's also, I think with the fitness industry now you see so many different types

[00:20:27] of workouts, right?

[00:20:28] Um, and I also, I think that's a nice angle of, you know, fitness doesn't have to be, of

[00:20:34] course, like you said, it's, it's an issue and it's, this is going to be a way around

[00:20:37] it, but it also should be enjoyable.

[00:20:39] So it doesn't have to be running on a treadmill every day for hours.

[00:20:44] You know, it can be, do you like boxing?

[00:20:46] You can do a boxing class.

[00:20:47] Do you like Pilates?

[00:20:48] You can do, do you want to do some, do yoga?

[00:20:50] You know?

[00:20:51] And I think all that kind of the variety that's there now within fitness and kind of keeping

[00:20:56] it more focused on being fun and enjoyable for the consumer, I think is also really important.

[00:21:01] And I feel that has improved a lot over the last few years.

[00:21:05] Yeah.

[00:21:07] Uh, pickleball, is that big over there?

[00:21:09] Yeah.

[00:21:10] Out of no, it feels like a little bit out of nowhere.

[00:21:12] Um,

[00:21:13] Oh yeah.

[00:21:13] Yeah.

[00:21:14] I never would have, I never had it on my bingo card.

[00:21:16] No.

[00:21:17] Five years ago, the big fitness trend in 2024, 2025 will be pickleball.

[00:21:22] Um, I don't think anyone would have believed you, but there you go.

[00:21:27] No, no.

[00:21:27] I wouldn't, I wouldn't believe myself.

[00:21:29] Um, you know, I think to that angle of making things enjoyable and you mentioned, you know,

[00:21:34] community, social wellness, I think that's really important.

[00:21:36] Yeah.

[00:21:37] Um, so give us some insights into like maybe the speakers or the topics that you guys are

[00:21:42] covering in that area and what that, what that looks like for 2025 and beyond.

[00:21:47] For sure.

[00:21:47] I think, um, there is a key topic at the moment that I don't actually know how much I can say

[00:21:53] on yet because we're just firming up some speakers before we put it out there.

[00:21:56] Um, but I think it goes back to, I think it's especially around the community piece, right?

[00:22:04] Being, and I think it also leads into that inclusion side, um, and, and feeling like you

[00:22:09] are welcome in these spaces and it is for everyone.

[00:22:12] And that's something that I think a lot of, not only the gyms and studios, but also

[00:22:16] the different types of, I guess, workout classes are being specifically, um, cautious

[00:22:22] of now.

[00:22:22] Some particular workouts do come with a stereotype.

[00:22:25] Um, so there are particular classes you think of a particular type of person that will be

[00:22:30] in that group and you maybe think that isn't for you.

[00:22:32] And I think it's just opening up the mindset of that.

[00:22:36] Um, I actually had a call a few weeks ago with a company that did, um, they do in-person

[00:22:42] Pilates classes and they also have Pilates beds that go into kind of people's houses for

[00:22:46] at home workouts.

[00:22:47] And they said the in-person workout classes for, you know, in the Pilates, um, area are pretty

[00:22:54] much all women for them, but all of the ones that are going into the home are pretty much

[00:22:59] men.

[00:22:59] And I found that really interesting.

[00:23:01] So that's almost like, is that because they feel that, you know, actually in, in the studio

[00:23:06] is going to be a woman.

[00:23:07] It's not for me.

[00:23:08] And that feels like if that is the case, that's a real shame that just because that

[00:23:11] mindset of this is how you imagine that workout class would be filled with this particular

[00:23:16] type of person, it's not for you.

[00:23:17] You have to kind of go and do it, you know, behind closed doors.

[00:23:21] It just seems silly, but there is that angle and there is that aspect of these different

[00:23:24] types of workouts.

[00:23:25] So I think that's also where the, we want to angle that conversation.

[00:23:28] It's a bit of both.

[00:23:30] And I think, yeah, it's something that I think there needs to be a real mindset, mind

[00:23:34] shift, a mindset shift across these different workouts and just making it really clear this

[00:23:38] is an inclusive, you know, class.

[00:23:40] This is an inclusive workout style.

[00:23:43] Yeah.

[00:23:44] Isn't that funny?

[00:23:45] Like when most people think about exclusive, they think about, you know, maybe the gritty,

[00:23:50] sweaty, you know, a lot of weights, a lot of grunting, that type of thing, which is

[00:23:56] not, it's not inclusive to people like more to like, you know, the female, or maybe people

[00:24:01] have never been in athletics, but it's like on the, on the other side, it's, it's true.

[00:24:05] And I can speak to this personally is like when I had injured my back 10, 12 years ago

[00:24:09] and I couldn't do a lot of things I want to do.

[00:24:11] I couldn't lift weights.

[00:24:11] I couldn't do a lot.

[00:24:12] I'm like, wow, screw it.

[00:24:13] I'll just, I guess I'll go just go do yoga.

[00:24:16] And then I'm like, well, you know, maybe I'll try one of these Pilates classes, get

[00:24:18] the membership.

[00:24:19] Only guy in there, super intimidated.

[00:24:22] It was really hard.

[00:24:23] Like, I don't know how, like, you know, we're doing all these ab exercises.

[00:24:26] I don't know how everyone was doing it.

[00:24:28] I was like done within like 30 seconds.

[00:24:30] I couldn't even hold my legs up anymore.

[00:24:32] And so there, I think you're right.

[00:24:33] I mean, there it's, and guys are terrible.

[00:24:35] We will never admit that we're intimidated by something.

[00:24:39] Yeah.

[00:24:39] Because there's all these conversations about inclusivity more from like the woman's point,

[00:24:44] exactly like you said.

[00:24:45] So, you know, I mean, I think every woman has probably experienced that feeling of going

[00:24:49] into a gym and it's, you know, kind of a floor of men, like you said, lifting weights

[00:24:54] and grunting and, and you can have that, you know, especially when you're just kind of

[00:24:57] starting out on a fitness journey, it can be like, oh, very daunting.

[00:25:00] This is maybe not the place for me, but it's very rare that you look at it actually from

[00:25:04] the other point of view, I feel.

[00:25:05] And then on agendas, there's not often that conversation.

[00:25:08] And I just thought that, you know, that story of Pilates in studio versus at home.

[00:25:14] And, you know, there's such a split in, and how they were being used was so interesting.

[00:25:19] Yeah.

[00:25:20] Yeah.

[00:25:21] Uh, there's a couple other topics I want to get into here.

[00:25:23] I guess you mentioned boutiques and with your guys research, I know it, it hasn't been the

[00:25:28] best year for, for boutiques.

[00:25:30] They've had some serious headwinds, you know, between just cost of openings and real estate

[00:25:33] and everything costs are up.

[00:25:35] That's it costs are up.

[00:25:36] It's hard to find, uh, you know, good trainers and coaches and, um, and, and high quality

[00:25:42] staff.

[00:25:43] So on the flip side of like the trends that are up, what, what trends are you guys seeing

[00:25:47] that are starting to, to go down a little bit?

[00:25:50] What trends are going down?

[00:25:52] That's a good question.

[00:25:53] I mean, I will say in terms of the boutiques, that's a good point, but surprisingly we have

[00:25:58] still seen an uptake in boutiques registering.

[00:26:01] So it's a definitely a, you know, I mean, I guess it's something that we wondered if it

[00:26:05] would be affected, um, and affecting how the audience split looks, but it's not.

[00:26:10] And that's one of our sweet spots for the event actually is yeah.

[00:26:13] And we do obviously have the bigger gyms, but we do have that sweet spot of a lot of different

[00:26:17] types of boutiques and studios that we love.

[00:26:19] So we're very pleased about that.

[00:26:21] Um, I'm trying to think of trends that kind of going down from previous, I wouldn't say

[00:26:27] trends that are going down, but I would say in terms of, especially that piece of digitalization

[00:26:34] in fitness and technology use in fitness, I would say it's a very different conversation

[00:26:38] to what it was, uh, last year.

[00:26:40] And so I think it's, you know, for us, especially the AI term, I would say we are being very

[00:26:46] cautious not to just throw that word out there.

[00:26:50] Um, it can be seen as a buzzword now, you know, and everyone, I think, you know, maybe

[00:26:55] the previous years, it was more of a conversation of, yes, we want to include AI.

[00:26:59] It was kind of agreed on, you know?

[00:27:01] So for us, I think the next stage is we want to show real use cases.

[00:27:06] You know, we want people to actually say, how are you using it?

[00:27:08] What benefit have you seen?

[00:27:10] What challenges maybe did you actually come up across when you were trying to kind of include

[00:27:15] AI into your business model?

[00:27:17] Um, so I wouldn't say it's a change in topic, but it's definitely the next step and evolution

[00:27:23] of that conversation in particular and being careful not to just have a panel of everyone

[00:27:27] saying, yes, we, we need to use AI.

[00:27:29] And that one in particular is I think something to be cautious of.

[00:27:33] Yeah, it is.

[00:27:36] And I think it was two years ago, maybe it wasn't your event.

[00:27:39] It was, uh, I don't know which one it was.

[00:27:41] Um, but there is a, a panelist of speakers and you know, they're, they were talking about

[00:27:46] AI and it was, it was still kind of stuck on.

[00:27:49] We use it for newsletters to generate newsletters.

[00:27:51] We use it to, you know, uh, you know, uh, job descriptions.

[00:27:56] And, and then there is one gentleman who, you know, I know well now, uh, Omri, um, from V and

[00:28:02] who was like, well, you know, this is how we do it actually better health, health outcomes.

[00:28:05] They're talking about the data analyst and like very deep AI work.

[00:28:09] Right.

[00:28:09] Which I thought was like, oh, like, ah, there it is.

[00:28:11] Yeah.

[00:28:12] Like that's the kind of stuff that we're going to, you know, we're going to, we need

[00:28:14] to be talking about more is like, how do we actually take data, um, mine it properly,

[00:28:19] clean it, utilize it in a way to get better health outcomes for our communities.

[00:28:23] And that's, that's what I want to see.

[00:28:25] I mean, do you have anybody that you can mention that will be speaking on AI yet?

[00:28:29] Can you, can you talk about those speakers?

[00:28:31] Uh, yeah.

[00:28:31] I mean, there's a few different, I guess I don't want to kind of rule them all off.

[00:28:35] There's a few different across our agenda.

[00:28:36] Uh, we have one particular conversation that I am, I would say most excited about is kind

[00:28:41] of the use of AI again, touching on gamification because I do just, I do find that topic, um,

[00:28:46] something that's going to be, I think really more and more.

[00:28:49] Hey friends, Eric Malzone here.

[00:28:52] I've had the honor of interviewing over 750 professionals across the fitness, health and

[00:28:57] wellness industries.

[00:28:58] There's one thing I know for sure, without a doubt, there is a tremendous opportunity

[00:29:02] to leverage a highly valuable and relatively untapped network of independent podcasters

[00:29:07] and content creators.

[00:29:08] Traditional advertising isn't what it used to be.

[00:29:11] Costs are high.

[00:29:12] Consumer trust is low.

[00:29:14] I've seen the results firsthand and can assure you there's a much better way to connect with

[00:29:18] your target audience and emerge as a thought leader in our industry.

[00:29:22] That's exactly why I've launched a podcast collective ultimate solution designed to empower executives,

[00:29:28] founders and thought leaders in the fitness, health and wellness sectors.

[00:29:31] Our mission to help you leverage the extraordinary opportunities within our handpicked network

[00:29:36] of independent podcasts.

[00:29:38] We don't just place your own podcast.

[00:29:40] We make you unforgettable.

[00:29:42] One-on-one coaching ensures that you show up the right message for the right audience

[00:29:46] with confidence and swagger.

[00:29:47] We create eye popping digital assets and social media overhauls to ensure that you are optimizing

[00:29:53] each and every appearance.

[00:29:55] Key introductions to strategic partners and potential enterprise clients provide unparalleled value

[00:30:00] that only a professional network like ours can offer.

[00:30:04] We work with a very limited number of clients to ensure the highest level of service.

[00:30:08] So please don't hesitate to reach out and learn more.

[00:30:10] Go to podcastcollective.io to learn more and contact me directly.

[00:30:15] That's podcastcollective.io.

[00:30:19] We've got a lot of use cases coming up in the next few years.

[00:30:23] And there are some really cool innovations in that space.

[00:30:26] But the use of AI and more around the benefits of it in terms of how can you use it for

[00:30:31] personalization?

[00:30:32] If you're a gym, how can you use it to best understand the customer journey?

[00:30:35] How can you best understand, you know, what actually, where are you losing your customers?

[00:30:41] In terms of gamification, how can that open up a new pool?

[00:30:44] So that's one particular session that I'm interested, I am excited about.

[00:30:48] But honestly, it crops up across quite a few of our conversations.

[00:30:52] So I won't spill too much on the speakers, but you know, some of them have already been announced.

[00:30:56] So people, I think we might be showing the agenda with this.

[00:30:59] They can have a proper look through.

[00:31:01] Yeah, yeah.

[00:31:02] Awesome.

[00:31:03] And you mentioned gamification a couple of times.

[00:31:05] What is it specifically that gets you really excited about that?

[00:31:07] I like the aspect of gamification because going back to it again, the fact that I think

[00:31:13] there's a huge pool, especially in America, there's a huge pool of people, right, that are not at all

[00:31:18] physical active.

[00:31:19] They don't have any kind of involvement in the gym.

[00:31:22] It's not maybe not been any interest for them up to this point.

[00:31:25] And for me, gamification is completely changing the model and also the mindset.

[00:31:30] So it's, you know, people sometimes if you're not someone that enjoys fitness, not everyone

[00:31:36] does enjoy fitness.

[00:31:38] Not everyone feels the endorphins, right?

[00:31:40] That's obviously it's true.

[00:31:41] Not everyone gets the same buzz that maybe our community feels of working out.

[00:31:45] So that makes it more fun for that audience.

[00:31:49] And if you can open up even just a few more percentage of people that are inactive through

[00:31:55] gamification, then the difference that will make for the health system already, like we

[00:32:00] touched on before, but the difference it will make there, but also for gyms, studios, workout

[00:32:05] classes, for our community, it's just going to open up a whole new pool of revenue.

[00:32:10] And yeah, some of the, just some of the demos I've seen are so cool.

[00:32:14] I saw, I had a demo from a company yesterday that walked me through and it was like a game

[00:32:20] around nutrition.

[00:32:22] And I think that, that alone, like for some people that's, I mean, I hate to say it, but

[00:32:26] some people that probably is quite boring for, you know, to, to read up about nutrition and

[00:32:31] what's good for your body and all these different things and what effects everything has.

[00:32:33] But to make it into a game, I just think it's, it's the best way to get people more excited

[00:32:38] about it.

[00:32:39] If this is not your, your passion.

[00:32:41] And so, yeah, that's where I am.

[00:32:43] I also think the innovation in the gamification side, there's a lot of kind of companies I've

[00:32:49] seen or, you know, yet new products I've seen that I think they're just a little bit more

[00:32:54] ahead in terms of new technologies and innovations than, than other areas.

[00:32:58] And to me, some of it is very futuristic and it is a lot of it still in build.

[00:33:02] But I think across kind of 2025, especially the end of 2025 going into 2026, that's when

[00:33:07] we're going to start to see a lot more kind of really cool new products coming through.

[00:33:11] And yeah, I just, I just personally, I mean, you know, just from my own point of view, I

[00:33:14] just find it all very exciting.

[00:33:16] Yeah, no, it's great.

[00:33:17] I mean, it's, it's a really good point.

[00:33:19] I mean, we, we haven't really cracked the nutrition thing in decades and decades of trying, like

[00:33:24] how do we get people interested in nutrition, educated about nutrition?

[00:33:27] It's so confusing on the landscape.

[00:33:28] It's not sexy, like having to like document your, your, your meals and your food and measuring

[00:33:35] things.

[00:33:35] It's like, it's no wonder we lose so many people in that process.

[00:33:39] It's a, it could be better.

[00:33:41] So yeah, I'm excited for that as well.

[00:33:43] Um, walk us through like the experience of the event, like how many days, like, you know,

[00:33:48] what, what's, you know, how much of it, obviously you guys have well thought out topics that are, are very, uh, you know, valuable to, to people who are making decisions in this industry.

[00:33:58] Um, but yeah, what, what is it?

[00:33:59] How many days, you know, how much is, is networking?

[00:34:02] How much is an event like speaking?

[00:34:05] Yeah.

[00:34:06] Yeah, absolutely.

[00:34:07] So I think, um, you know, it's a free days, free days event.

[00:34:10] Uh, we have one more kind of pre day kickoff day where we will have, um, some kind of workout classes.

[00:34:16] We're going to do a Hollywood hike to kick that off.

[00:34:19] Um, just like in more active way of networking, getting people to chat and getting people to know each other.

[00:34:24] Uh, we have Mariana Tech, uh, kindly hosting a, a pre day workout class with inner Barry's, which will be super fun.

[00:34:32] Um, and then we have some workshops and some closed door activities and some drinks.

[00:34:36] So that's our pre day is very much around getting people to start the connecting and networking side and then kicking off with an opening drinks reception.

[00:34:44] Um, and then we go on to the two main days on the 12th and the 13th.

[00:34:48] It's a real mix.

[00:34:50] We have the curated content program.

[00:34:51] I know that we've heavily spoken about that, but that is one piece.

[00:34:54] There will be a lot of time where, you know, no content is running and that is purely for the networking time.

[00:34:59] It's for people to go around and see, you know, our exhibitors will, a lot of them will have products to bring and showcase and, and, and things to demo.

[00:35:07] So it's to go around and try out those equipments and, and try out and test some of those softwares and how they work.

[00:35:13] Um, and, and, and the big part for us is the one-to-one meetings.

[00:35:16] So we, all our partners, everyone there is very open to networking.

[00:35:22] We're very clear from the start that if you're not interested in connecting and talking to people and finding partners, this maybe isn't the right event because that's what we're all about.

[00:35:30] Um, and, and I think as well for us, because we are, I think you kind of alluded to at the start, we, we are very focused on a certain level of, um, attendee.

[00:35:43] So we are very C-suite focused.

[00:35:45] We're very founder focused.

[00:35:47] Um, sometimes, you know, presidents or VPs of partnerships or strategy, but we are very also curated of not only the content, but who we have in the room.

[00:35:56] And I think because it is that level of seniority, people are so open to connecting and, and sharing with each other and sharing, um, thoughts and knowledge and, and experiences.

[00:36:06] And off the back of that partnerships also naturally blossoming.

[00:36:09] Um, that really helps people to be open to connecting because no one's going to jump on you and heavily sell.

[00:36:16] It's not that kind of format.

[00:36:17] Uh, we're not like a trade show style, for example, it's much more about, you know, that kind of higher level conversation.

[00:36:24] Um, so the one-to-one meetings for us is a huge part of that and being able to prearrange your meetings and kind of schedule time with, with specific people you want to connect with or specific prospects for your business.

[00:36:35] Um, that's a part of it that is huge separate to the content.

[00:36:39] And, and, and, you know, when we have specific breaks in the content for that to be happening.

[00:36:43] Um, so yeah, we're a real mix.

[00:36:45] It's the curated content's huge, but of course it's a fitness event.

[00:36:48] It's a health event.

[00:36:49] Everyone wants to network and chat and, and we have a lot of ways of doing that.

[00:36:54] And you guys, uh, for what I remember you guys have like an app for the event that kind of, that helps with the meetings and things like that.

[00:36:59] Is that, is that correct?

[00:37:00] Yeah, absolutely.

[00:37:01] So it's almost, I guess, a bit of like a meeting scheduler, you know, you go on, you see everyone in the room.

[00:37:05] Um, something else we're doing for next year, which is a bit different is we are focusing more on profiling.

[00:37:10] So kind of better understanding the audience.

[00:37:13] So you can kind of see, you know, who's there for what maybe categories are they looking to meet?

[00:37:18] Maybe what partnerships they're looking for?

[00:37:19] Maybe what are they investing in those types of things from a profiling point of view, just to support on, you know, our community meeting the best people for their business and what they're looking for.

[00:37:28] Um, but yeah, that platform is where you, you see everyone in the room.

[00:37:32] You can pre-schedule your meetings, you set things up, you connect.

[00:37:35] Um, and then, you know, for our point of view, it's, you've got the natural networking, you've got the drinks, you've got the time to go around the exhibit floor and the networking floor.

[00:37:44] And there'll be lunches and dinners and round tables and whatever else.

[00:37:48] So you'll naturally meet people, but your top, top targets, you know, for a fact, you've kind of got them booked in.

[00:37:55] So it's a nice cover of both.

[00:37:59] Yeah.

[00:37:59] Now you guys are making some upgrades, uh, this year to like the actual size of the event venue and things like that.

[00:38:05] Right. I think you said the exhibit or hall may be a little bit bigger or more prominent.

[00:38:08] Like what, yeah.

[00:38:09] What are some of the big upgrades on the, on the physical space?

[00:38:11] Yeah, for sure.

[00:38:12] So we're actually moving venue for 2025.

[00:38:14] Uh, we're moving to, um, the Fairmont Century Plaza in Beverly Hills.

[00:38:20] Um, the reason there's a few reasons for it.

[00:38:23] One of them is like you said, we are growing.

[00:38:25] Um, we are growing by about 130 people.

[00:38:29] So it's still kind of targeted growth in specific areas or specific companies that we feel we need to have in the room.

[00:38:35] Um, but that is growth and, and people that maybe were there this year.

[00:38:40] Yeah.

[00:38:40] 2024.

[00:38:41] Um, we'll probably remember the, the main content room started to get a little bit snug.

[00:38:45] Uh, sometimes if it was packed out, you had people standing at the back.

[00:38:49] Um, which is a great problem to have, but yeah, we, we need to kind of upgrade that space to accommodate for the growth.

[00:38:54] Um, but additionally, in terms of the networking floor, we want to keep it one big room where the meetings are happening.

[00:39:04] The exhibitors are, you know, everything's in that room to support the natural footfall.

[00:39:08] Um, but also we want to make it more experiential for 2025, which is something I'm, I'm excited about.

[00:39:14] So a lot of our partners are bringing products this year.

[00:39:17] Um, more than previously, we haven't as much pushed that historically.

[00:39:21] Um, and that's been a part of the feedback is, you know, we have a lot of these partners that have spaces.

[00:39:26] What bring the products?

[00:39:27] People want to try them.

[00:39:28] People want to test them.

[00:39:29] It's that kind of audience.

[00:39:30] So yeah, people that can kind of bring products showcasing people and demo and trial them on the kind of networking floor.

[00:39:37] Uh, that's a big part of 2025 and just having a bit more of an experiential feel to the networking floor as well.

[00:39:44] Yeah. Yeah. Awesome.

[00:39:46] Uh, I've never been in the fair amount.

[00:39:47] I'm excited. I mean, it's gotta be nice to spend on the hills, right?

[00:39:50] Yeah, it's great.

[00:39:51] And it's, um, got a lovely kind of, um, I think fitness and gym area as well, which is important.

[00:39:56] So we'll spot grading on that for the attendees.

[00:39:59] Yeah. It's always funny when you go to a fitness or health industry event and you try to go to the hotel gym in the morning and you're like, I always walk in.

[00:40:06] I'm like, it's packed.

[00:40:07] Yeah, done. Going for a run.

[00:40:09] Going for a run.

[00:40:11] Uh, so for, uh, for people who want to learn more about this, Cara, there's connected health and fitness.com.

[00:40:17] Right.

[00:40:18] And I think, um, what you guys do is you get people to download the agenda if they want to learn more.

[00:40:24] What's yeah. What's the next, next action for people to take here?

[00:40:27] For sure. I think, you know, firstly, yeah, absolutely download the agenda.

[00:40:31] Um, but I mean, if, you know, hopefully I'm getting tagged in this guys can message me and directly or find me that way.

[00:40:38] Um, I am obviously from, from the connected health and fitness side, I lead the partnerships.

[00:40:43] So I'm can share anything around how people can get involved and what different opportunities there are.

[00:40:49] Um, and answer kind of any questions from that point of view as well.

[00:40:52] So yeah, website down on the agenda, but also sometimes if it's easier just to, you know, get in touch, get in touch directly with me.

[00:40:58] And I'm always happy to hop on calls and talk things through, um, open to anyone that wants to find out a bit more.

[00:41:05] Awesome. And what's the best way for them to get ahold of you?

[00:41:08] Um, are you, yeah, I'm on LinkedIn.

[00:41:10] So, um, Cara Fortley, quite simply, um, I can share that with you.

[00:41:14] Okay. Maybe we can tag it so people can kind of link through.

[00:41:17] Um, also yeah, I can maybe send over email address to put in this as well.

[00:41:22] Happy for people to kind of reach out directly.

[00:41:25] Um, yeah, email, LinkedIn, whatever's easiest and happy to answer any questions or set up any time with people that are interested to find out more.

[00:41:33] Awesome. Well, I'm excited for it.

[00:41:35] You know, I'm going to get to this week too.

[00:41:37] I think I'm going to start looking at my travel and getting this booked in with flights and all that.

[00:41:40] It's, it's a lot of fun.

[00:41:41] Um, I'll be there recording a couple interviews for sure.

[00:41:44] And meeting new people and trying to, you know, figure out what's the future of fitness.

[00:41:48] You know, it never ends.

[00:41:49] That's what we're all doing.

[00:41:50] We're all trying to work it out.

[00:41:52] Yeah, I'm super excited.

[00:41:53] I'm super excited.

[00:41:54] And look at the other thing is, uh, it's a great few days.

[00:41:57] It's a lot of networking, a lot of connecting the content, but also it's fun.

[00:42:00] I mean, from my point of view, the fitness, I love the fitness and our community in general, because they're also just a fun bunch, right?

[00:42:06] People want to go for drinks after there's dinners, there's lunches.

[00:42:09] Um, the other thing we didn't touch on is it's the first, uh, connected health fitness awards for 2025, which will be super fun.

[00:42:17] Just another way to showcase innovation outside of our, um, obviously the innovation showcase we do.

[00:42:22] Um, so yeah, there's, there's new stuff popping up.

[00:42:24] There's more socials than ever.

[00:42:25] Um, yeah, I'm super excited as well.

[00:42:28] And it's nice for me because obviously in London, it's nice to get a trip to LA.

[00:42:32] So hopefully it's sunny.

[00:42:34] Yeah.

[00:42:34] Yeah.

[00:42:35] It's February.

[00:42:36] It's hit or mass, but generally, I mean, LA is always good.

[00:42:39] Yeah.

[00:42:39] And people, if you win an award, don't say I'm humbled to get this because there's nothing humbling about getting an award.

[00:42:47] It's the complete opposite.

[00:42:48] Like stop saying that it's like a pet peeve of mine.

[00:42:50] So just say I'm honored.

[00:42:52] Yeah.

[00:42:52] And I'm great.

[00:42:53] And I deserve this.

[00:42:54] Yeah.

[00:42:54] Yeah.

[00:42:55] And I'm awesome.

[00:42:56] That's why I'm up here and you're not.

[00:42:57] Yeah.

[00:42:59] So anyway, um, Kara, thank you so much for doing this.

[00:43:03] Uh, once again, very excited for the events and, uh, you guys do a good job and, um, yeah, we'll, uh, we'll be talking to you soon.

[00:43:10] Thanks so much, Eric.

[00:43:10] It's been really fun.

[00:43:11] Thanks for having me.

[00:43:14] Hey, wait, don't leave yet.

[00:43:16] This is your host, Eric Malzone, and I hope you enjoyed this episode of future of fitness.

[00:43:21] If you did, I'm going to ask you to do three simple things.

[00:43:24] It takes under five minutes and it goes such a long way.

[00:43:27] We really appreciate it.

[00:43:28] Number one, please subscribe to our show, wherever you listen to it.

[00:43:32] iTunes, Spotify, CastBox, whatever it may be.

[00:43:35] Number two, please leave us a favorable review.

[00:43:39] Number three, share, put it on social media, talk about it to your friends, send it in a text message, whatever it may be.

[00:43:46] Please share this episode because we put a lot of work into it.

[00:43:49] And we want to make sure that as many people are getting value out of it as possible.

[00:43:53] Lastly, if you'd like to learn more, get in touch with me, simply go to the future of fitness.co.

[00:43:59] You can subscribe to our newsletter there, or you can simply get in touch with me as I love to hear from our listeners.

[00:44:04] So thank you so much.

[00:44:06] This is Eric Malzone and this is the future of fitness.

[00:44:09] Have a great day.