Greg Zuffelato - The Making of The "Busy Bar"

Hey Fitness fans, welcome back. Eric Malzone with the Future of Fitness Podcast and the Fitness Marketing Alliance. And this is episode number 20, in which I get to talk to Greg Zafilato. And he is the CEO and founder of BusyBar. So Greg, he's also from Santa Barbara, California, at least spent uh the last few decades there. And he has been a fitness professional, he has written a book, and he started a company in the food industry. So he is a serial entrepreneur and he talks about that journey in the food industry and some of the pitfalls he had to overcome and persevere. And there's just a lot of really good business nuggets in here. So I hope you enjoy it. And before we get to it, let's talk about our sponsor. So it is the machine, the Fitness Pro Edition. And finally, full stack digital marketing agency service is now available to the everyday fitness professional at a price point that actually makes sense. So what is the machine? It's a periodized marketing system, just like fitness. It's based on decades of fitness industry experience and predictive analytics. So after the 13-month program, every client of the machine will have an automated and evergreen marketing system that choreographs all the aspects of digital and traditional marketing. So piece by piece, we assist you putting it together. We do some of the work for you, and you do some of the work as well. We meet you in the middle. And we're going to do email funnels, pay-per-click advertising, search engine optimization, co-branding, social media, content marketing, you name it, the list goes on and on and on. There's no shortage of tactics, but we're going to teach you strategy. So get off crash diet marketing. It's too prevalent in the industry, and that's what we've set out to fix. And learn to automate your marketing and lead generation the right way. And if you're interested, uh it all starts with a free consultation. You can email me, Eric Eri C at Fitness Marketing Alliance.com with the subject line Machine Me. So on to the show, episode number 20, Greg Zeffalato. Hey everybody, this is Eric with the Fitness Marketing Alliance. And today I have the pleasure of sitting with Greg Zeffalato. He is with uh Too Busy to Eat. He also uh so he has an educational platform um and content platform as well as an actual uh product that we're gonna get into and talk about a lot. So uh Greg, thank you for coming on. Really appreciate it. We got to chat a little bit and uh very cool guy. Um I'm I'm fired up.

Thank you, Eric. This is this is exciting. I I I do a lot of this is good to flip a little bit because you know, as an interviewee, it usually, you know, I'm not usually I'm usually the interviewer, so this is fun.

Yeah, good, good. Well I'm gonna I'm gonna hold you over the coals. That's right. Yeah, yeah. Uh so tell me, Greg, what's your story? Because you've you've got quite a bit of background. We have some similar um uh friends in in the business because we're both from you know spent a lot of time in Santa Barbara, but give us your whole fitness story, kind of where you how you got to the point you're in now.

Sure. So I've been all over the place, but my my heart has always been as an entrepreneur. I mean, I've back um you know out of college. I mean, I be I was I was a college basketball player, so um, and then uh so I was always drawn to basketball sports. And so I out of college I started coaching and teaching, um, more for the passion of, I mean, I like working with kids, that was great. And and it was more about the basketball than it was the teaching. I really like to coach and work with young people. And and I, you know, I fell in love with the teaching too, because of the you work with young adults, but that so but my spirit was always, I was like, I always really wanted to be an entrepreneur. So I would do things here and there, um, always related to fitness and nutrition. I mean, I was reading, uh, my dad was uh uh an NBA basketball coach, and so I had access to fitness and nutrition back from the pro pro trainers back in the when they really didn't really have pro trainers then, you know, like the the late late 80s and early 90s, I was reading all their stuff and trying to figure it out. So that was my first dive into fitness and nutrition. And then, you know, I got into the when I trained, when I coached the kids, I would always be, you know, I spent a lot of time in the uh developing training programs. Then I launched my own training business for a while, and I trained athletes in the Santa Barbara area trained high school, college, and just actually a couple pro athletes here and there. And um, and then it was just a great I just loved that industry all the time. And I just and I part of when I was doing fitness nutrition is I love the entrepreneur part of it. I love creating things. I love and then and and the baseline of everything I've done is always trying to help people in some capacity. So the fitness thing, we you know, I started my own business for a little while, and then um we moved uh out of the area and I started something new. I eventually started a uh nutrition and weight loss online, you know, online counseling uh, which made weight loss programs. I wrote a book, all these things kind of developed out of that. And it was it was a passion for entrepreneurship, passion for nutrition and exercise. And then it the actual book led to the business, led to two. I'm sorry, Greg, what was the book? What's the name of it? I I believe weight loss. Okay. Um and it was a you know, it was a four-week guide to you know, losing weight and blah blah blah. You know, it was just uh it was I mean, it was a great introduction into writing, I mean, writing a book, and it was a deep dive, a deeper dive into nutrition than I had done, you know, more informally for just educating myself to where I had to know, do deep research to get the book, book done. And then uh the book led to the that online business of nutrition and weight loss counseling, weight loss programs that led to Too Busy to Eat the Company. Um, and that blossomed. I, you know, basically the the bar business popped out of Too Busy to Eat when I was like, I everybody kept asking for bars. Like, what bars do I eat? What about? And I had a hard time saying, eat this one, because I was always finding something wrong with them. I said, This can't be that hard to make a bar. So I I gave it a shot. And I found a man, you know, I found a coal manufacturer that would help me with had my idea, and and they had their food chemists, and we met in the middle and we figured it out. And and then there we go. There we have the busy bar. So that was kind of the journey, and the at the heart of it is is I think there's two things was my my journey has been uh connected to um entrepreneurship, always wanting to create and build stuff, and I always want to help people in some capacity, and that's why you know food nutrition end up being uh and and exercise end up being where I did it uh the most or had most uh impact I felt.

Yeah, that's interesting because you know there's always seems to be uh for a lot of the fitness professionals, I know there's always like a uh within there's like there's this this coach, right, who just wants to do coaching. And then there's this business entrepreneur person who's like just wants to, and usually some at some point the one breaks off, right? And kind of and goes forward.

Yeah, because the your heart, like when I started weight loss coaches, this is this is a great example because when I started doing weight loss programs, I really wanted to work right with people. Like I wanted to help, I want to meet with them, and I found that that was really unsustainable for a business because one, you either had to charge a ton of money to work with a few people, which didn't seem the best. Um, I mean, that's there's there's a place for that, obviously, but um, or you have to make it available to a wider audience. And nowadays online online the online world makes you uh allows you to do that. And so we had that, you know, the heart of of coaching and helping people individually, and then well, well, you had to you had to grow the business too. So that's what we and that that's that's that's the rub. And they ended up you know going to, you know, I still feel like I'm helping people just in a different capacity now.

Yeah, I agree. And you know, there's a lot of fitness professionals who are listening um who probably have an idea for some kind of you know uh food products, right? But that's a scary thing to start in, you know, it's well it's it's competitive, just like just like fitness industry. Um, and I think there's so much that people don't know. But when you I guess you know, when you uh it sounds like the catalyst was, you know, uh an itch that you had to scratch for other people, right? Or something you need to scratch for yourself. Maybe walk us through that process of of changing gears and and moving, you know, towards the the food industry. And was there any unexpected surprises that you hit there? Was there I'm sure that I'm seeing your night now.

Oh man. Manufacturing is a nightmare. That's that's my um uh you know, and I and I co-manufacture, I didn't build my own facility. I found somebody that could make bars and we did that. It it it's um there's a lot of there's a lot more to it than I thought. Um now I I don't want to discourage people because it can be done. It's just gonna what what I would say is if you're passionate about creating something, a product, it's it's gonna take a lot more work than you think. And and that's not negative, it's it just takes uh maybe not it's not maybe not the amount of work, it's it's the time it takes. Okay. So you you you would think, oh, I can get this done. You know, I I have this idea. Well, in a few, you know, it shouldn't take a couple months uh to get this new product rolling. I mean, there's so many pieces to it. Um, but there's also in the food industry, there's baby steps. Um, I didn't I kind of went all in instead of baby steps. I kind of went all in. There's private labeling where you can find a product that's really high quality that you can put your label on, and in six, eight weeks, you could be selling to your clients, to your to on Amazon, you could be selling anywhere. Now that's that's that's an alternative. It's not a it's not a bad one. It's not your own product. It I mean, it has your own labeling and everything, but it's somebody else's creation. But that's how a lot of people start, and that's how a lot of businesses. I mean, I look at Dr. Axe's website, I mean, he's got 60 products or more. I don't know how many is. I didn't even count them. There's too many. I mean, none of those are his creation. They're all products he approves of, puts his label on them and sells them. Trader Joe's does it, everybody does it. So it's a way to start. So I would say if I encourage somebody that wanted to get into it and wanted to not put in, you know, thousands and thousands of dollars up front for a long or slow return, you know, the private labeling, finding a product you really believe in and and seeing who makes it. And that that's there's a lot of, you know, there's a lot of companies that do that that can help you do that. But create for scratch is a is a is a chore. Sorry, great. Do you do you offer private labeling for your product? Um, we we actually remember we were talking about Nora Tobin. Uh we had some, we were working, uh and she's a fitness brand specialist, fitness professionals, brand specialists. She's fantastic. She helps, as we mentioned, um, she helps the busy bar, she's helps with um um kind of large client base, which could lead to a private labeling. Like we we've we've talked to some um major companies, um recognized brands in the country that we were negotiating uh a private labeling uh deal. It it ended up uh being such a new and small company. They uh what what was the drawback for that is they these big companies they need some type of guarantee return. Like they're gonna put their product on it, they'll their label on it, they want to know well, what's gonna be the return. And so you have to give them guarantees. And if you don't reach those guarantees, you're you're out quite a bit of money. So we couldn't proceed there. But we've considered it. Um actually, uh I you know, Dick Lamb, who was the co-founder of Balance Bar, um he he um has mentored me over the last several years, and they balance bar made a big turn when they were selling and Trader Joe's made balance bar very successful. Um, but but balance bar private labeled the balance bar to Trader Joe's eventually. And they were sold side by side. This is the same bar. One had a Trader Joe's wrapper on it, and one had a balance bar wrapper on it. But that was so private labeling is nothing to shy away from. It's it's something that is done routinely in the food industry. But um, yeah, so that's interesting.

Yeah, there's so much I I personally don't know about the food industry. I know my business partner um back in Santa Barbara, he uh he started his own line of chocolates, and it was really cool because he he came from a Chinese herbal background.

Yeah.

Um he mixed Chinese herbs with chocolate. So there would be stuff like uh, you know, for women who are suffering from PMS or um or erectile dysfunction was one of them. Right. I can't remember if the name of the bar was hysterical. Um God, I hope it comes to me. But uh, and I learned so much, and then all of a sudden one day the FDA came in and shut him down. Oh right.

Because it was claim, there was claims in the food.

He just I think it was the kitchen issue. Oh, yes, yes. He was making his own. Yeah. Oh yeah. So FDA came in and and with all of their power and might, and uh that was that.

Um Greg, do you watch the show Shark Tank? I've watched it some, yes, I watched it some to learn a few things because I've had to done I've done a lot of investor um pitching.

So I learned okay, great. Because uh as soon as I was reading about you and researching you, I was thinking, God, what a what an interesting product to be on Shark Tank, right? Uh because I've seen like paleo bars and things like that on there. What is your what what's your pitch? Like what's your differentiating factor?

You know, when when you do that, how do you how do you pitch it to so that is uh that's funny because when I I've I've pitched, I don't know, 50 times. I mean, I've pitched so many. I've raised quite a bit of money in in the first couple years. That's been I guess that you know, going back to what was some of the surprises, I didn't realize how much of that I would have to do. You know, I mean I I spent a lot of time raising money to get this thing off the ground. And now we're at a good spot and we're off the ground, and I I don't necessarily I might have to raise a little bit more, but not much. Um, so my pitch, they everybody wants to know why you're different.

Yeah.

Well, so the bit so with the busy bar, it used to be called the too busy bar, and we just say it's the same bar, we kind of so now it's the busy bar. So I I've pitched both, uh, but it didn't matter. When I was pitching them, um I was pitching it. We went for a really high quality bar. So, and high quality, low sugar. So let's say if you take a Quest bar, Quest Bar, man, they they broke in the market, they're great. Low, you know, only one gram of sugar or less, you know, two grams of sugar, really low sugar, 20 grams of protein. The quality of their protein is so bad when you open the bar, it's it smells. I mean, and I love I've eaten Quest bars a ton before, not knowing that there's a better option. And then and I'm creating one. So we went for a really high quality. We use grass-fed whey protein for a few reasons. And so when I'm pitching an investor, I'm saying I have the highest quality protein you can get. Now, I know that I mean, if you talk about um grass-fed whey, there's advantage, there's a lot of advantages to grass-fed beef, grass-fed dairy. Um, the whey I know it gets processed out. A lot of those benefits don't carry over to whey, but grass-fed whey is such a soft and and clean protein. It just it tastes, it's weird, it's funny, but it tastes better, it's softer. So um it's so the high quality we pitch, we pitched the the low sugar, and now we've we've kind of fallen into a niche where a little, we we made the bar a little smaller, um, geared more towards women. Uh, because my feedback was I they they were eating half a bar at a time. So so the pitch is okay, we have a bar that is as high as quality you can get. It's only one gram of sugar, and it kind of falls in a category right now where there's not a lot of competition. Like the Omega bar would be uh one of our main competitions, but they're really high in carbohydrate. So they have grass-fed way, they have so we we're differentiating because we're a low-carb bar in that grass-fed space that um there's there's there's not really that uh the the competition is not really there. So we can we kind of tell investor, hey, we have this spot, you know, in a very, very, very crowded market. We have this spot and we have the highest quality bar. And then honestly, when they try the bars, it is overwhelming. And I'll send you some so you can try them yourself, but overwhelming on how they how the feedback on how good they taste. Um, and I taste the subjective, but when you try when you try other bars and you try ours, it tastes and feels like real food, it doesn't taste like chemicals, it's softer, like um, it doesn't have that uh artificial feel to it. So it's kind of like a real it's a real food bar, which it's uh it's a protein bar. So that was a long my my elevator pitch is a lot shorter than that. I just I went a little bit deep on that.

Yeah, no, it's I it's great. I mean, I use uh I've eaten a lot of Quest bars because I'll go in and out of ketosis every once in a while. And that's the one thing that I know I can pack with me uh and you know, have like as an emergency food, and it does, it's just uh it tastes artificial, right? Um so I'm really curious about the gaining investors because I um I've never had to, I've had people offer to invest in things that I've done, but I've I've always said, you know, I'm just I don't want that as a partner just because it wasn't necessary for the things I was doing. For you it is. So people were listening, like what how where do you even start? Like, where do you where do you how does the whole process start? And and talk to me like I'm a four-year-old.

And I yeah, no, yeah, it's it, you know, it the I did a lot many years now of research on how to how to do this, and and I've heard all kinds of different things. And honestly, the reality was it starts with friends and family. You you pitch and you pitch and pitch, and what happened, and obviously there's some um you you have to consider who you're pitching to, you have to know they have the means to do it. You're not gonna pitch to your your aunt that has to use their her retirement money to give your, you know, I mean, it's it's somebody you have to be discerning when you pitch people, but it it does start with your your close circle of friends and family and and the people they know. And so what happens is you really have to think it's gonna take longer than you think. Like um, it took me. So, what happened is I my first raise was um I was raising $250,000, and I was going to do it, you know, uh, I'd get it done a couple months. I didn't get anybody besides my dad, which doesn't count. Okay. So I didn't get anybody to buy in for almost four. I got a commitment after four months of a lot of pitches. Now, some of those people that eventually did invest, they were pitched in month one, two, or three. Once I got one real investor to pitch in a little bit, it was a snowball. Then everybody, so so the thing is, I my encouragement is if you're looking for investors, one, be discerning like you are. If you don't need it, don't get investors. There's a lot, there's a lot of things that can mine are might have been great. I won't complain about mine, but I've heard nightmare stories. If you don't need it, don't get it. But if you do need it, um, you know, uh kind of know it's gonna, you get you have to just be ready to have people tell you no. Tell you no, tell you over and over again. And you learn every time you pitch, you you learn something from them. And then you you kind of you keep moving forward, keep moving forward, keep moving forward. And then that it will be, and then I was told this before I started, said once you get one investor, it opens the doors to so many others because they say, Oh, somebody believes in this guy, I'm gonna invest too. And that's what happened. So I went from zero to 250,000 in a like a month, so it was really short. Yeah, and these were all I didn't have any my largest investment. This isn't the best way to do it, but my first initial round and the largest investment was I think like 30, 36,000, 35,000. So it was all small bits and chunks. Okay. Yeah. I ideally you'd get one investor for 250,000, but that's that's a big time, that's a bigger commitment. But sometimes it works that way.

Yeah. And I imagine too, as you as you continue to build your brand and your business, you get to a certain size, you're gonna have doors open that yeah you didn't have before, right?

Yeah, no, you have a viable product. So this is when I was pitching, I had a product. It wasn't really refined. I mean, I was able to share the product with them, but it wasn't like where it is now. But they could see it was a hot, it was a quality product. So, like I agree. Now I have, you know, I have an office, I have a warehouse, I have live inventory, I have a bar, you know, now it's easier to have people get interested, to give money. It's it's easier now, definitely.

Without giving up, like, you know, the your business plan or anything like that. Do you have do you have plans for brand extension? Are you going to be doing different things? And maybe you can talk about, you know, how you're laying out that plan.

Yeah. So too busy to eat uh overall. Um the the umbrella, you know, so we have that educational arm. Of too busy with the like talking about podcasts, YouTube show, and all that. Um, but the the umbrella company over busy bar, we want to make uh products for busy people, which is everybody that are extremely healthy, um, that you're not losing out if you're eating it on like the busy bar, if you eat it on the run. Well, yeah, is it real food sitting down to eat a like a salad? Is that better? Absolutely. But that's not reality all the time. So we want to create products like that, that are high quality, that you're not having a big drop-off if you can't sit down and eat a eat a eat a like a really high quality meal. So, you know, protein powders, we have, I have, I've developed uh some protein chips, some there's a lot of things in the in the pipeline, but we gotta go one step at a time. So long term, the next few years, we should have a line of products that um fit fit our model, which is really high quality, low carb, and all kinds. I mean, I even have a pancake mix. I mean, so there's all kinds of different um products that want to fit under uh Too Busy to Eat.

That's really exciting, great. So tell me you, I mean, you you mentioned um you know you do a lot with with Too Busy to Eat, you know, as that platform, you have a um you know a podcast, a blog, blog, um you're very active on social media too. What are some of the marketing strategies that you use, you know, um and the digital front to really get your product in front of people and uh yeah, and expand?

Well, you know, being uh so first now I'm at a different stage where now I have um I've hired two separate companies to help with the marketing efforts on Instagram with influencers, Instagram and Facebook. But I one thing I did originally, and so I've done all myself for a long time, is I just I want I mean I have on other platforms, but I really focused on the two I thought were the biggest impact. So I, you know, I well I started with one and then I moved on to, you know, so I started with Facebook, then moved to Instagram, and I I didn't I wasn't trying to go everywhere. I want to make success one and successful and then move move on there. So now you know, I was just really active and trying to, I I think the number one thing I and I think we're still doing it, is provide quality content for people. So whatever you're doing, if it's a Facebook post or Instagram post or whatever, or our blog, I want to create high quality quant content for people that is gonna benefit them in some way. And ours are in small chunks, our blogs are really short and you know they're there. I just wanna, but but I think focusing in and narrowing your your approach to social media because there's so many different platforms to be on, and then providing high quality content, which it does. I mean, it could be just I mean, good quality posts on Instagram. I mean, they that that's gonna help people in some capacity.

So you look at it more as like an overall branding strategy and then informing the consumer, right? Yeah, do you do you follow up like you know with with call to actions on on specials or deals or anything like that as well?

So the only so we don't so on Instagram and uh we will sell and push through our email list and um the bottom of our Facebook and Instagram advertising funnel. Um, but the whole funnel is education. Like our top of our funnel is our podcasts, YouTube show, blog, Instagram posts. So we don't sell on any of those channels. We actually don't sell now. This is all just be being carried out now. So there's been in the past we have done some posts um about products and things, but as they move down the funnel and they gain more interest in the like they watch a podcast episode or they or they um or they um uh read one of the blogs, then they get you know, Facebook retargeted, their ads come to them, and in the end, they're showing more interest in uh in us, and then they get we have a couple sales, we have an educational video that's kind of is educational and salesy, and then we have a basic straight sales video. Okay. So in Facebook, it's the funnel. We bring them, we educate them, and then down at the end, we will sell because now they're we've we've given them content, they've become part of our community, and now we can say, hey, we have a solution for you. You want to be more, you know, in your productivity, you're on the run, you're on the go, well grab a busy bar so you're not missing out on the on on fueling your your body at the right times. So that's kind of how ours work.

Yeah, that's great. I mean, it checks a lot of the boxes that we would we would look at too. So well done. And uh curious, do you do you spend more time on Facebook or Instagram? Where do you put more energy and why?

We are so um finance, um, money-wise, we're sinking more into the Facebook uh well. I say that, but it also crosses the advertising campaign crosses the Instagram. But that company that is focused more on Facebook, but the the ads that's cross over to Instagram. So it's kind of hard. It's probably close to a balance, but we find like about 70% of our customers are women. And then and part of that is so Facebook is a little more shifted towards, I mean, both both social media platforms are shifted a little bit more towards women. So we um I don't know the exact numbers, but we we definitely I don't I mean on Facebook and Instagram, I know our numbers, but um so we we do we do focus uh I I would say more research is towards Facebook, but it's it's not that far apart.

Okay. No. Great insight. So curious how you know we talked this the show is the future of fitness. How how is technology changing the niche you're in? How is it changing the food industry and and how do you see that affecting your business in the next few years?

Yeah, well, we're here here's what that's changed for us. Like if you were to start a bar company 10 years ago or 15 years ago, I mean, ask anybody on the street, ask anybody in in almost any business, so what would you do? You would create it and you would go to every retailer and wholesaler, you would try to get your bars in stores. We're not even considering it. Matter of fact, if we if a store approached us, we wouldn't even put it in a store right now. Wow. Um, um, and it you know, it's funny, like people think, well, that's uh maybe arrogant or stupid, whatever, but it's not it's like Quest did that. Quest bar did that. They got to $10 million on online sales before they even put any bar in the store. So they they I mean $10 million in sales is a pretty nice company, and that then that took them two years, and they um were there's still retailers that are so mad at Quest, they won't carry their bars because they kept Quest kept turning them down. Like, we want your bars, give us your bars, and they're like, nope, we're online only. And so that and you can do that now through because of online platforms, because of Amazon, because of social media. You don't have to go in the retail uh world for products, and it is so I have a business partner that I brought on um originally to run the retail wholesale uh part of the business because we thought, well, you know, Quest did it, but we'll do a little, we'll do a little blend. And more and more we got into it uh because he had lots of experience in the retail space. It's really bad. It's really bad. The margin's really bad. You you know, like a slotting fee for a big company could be $150,000 to just get in to a spot on their shelves, and that's that's a steep price to pay. So so what it's done is it's allowed me, a small-time guy, to to create a product and compete with the big boys. Um, not I mean, obviously, I'm not competing with Quest yet, but with social media and um online business, I can create a product and I can grow it at a rate that um nice steady rate that you you would have to have a lot more back end capital to do it the old school way of retail.

Yeah, it's really interesting. And I I bring back Shark Tank because I think I get like 90% of my business education from that show. Everyone, everyone who comes in from the two selling a bar or something, they always feel like, why do you want to get into you know Trader Joe's? Why do you want to get the margins are so thin? You're just make all your money online. Yeah, and uh it's just it's really interesting how the whole landscape is shifting. And um yeah, well, good. That's that's really that's really great to hear. So where do you see where do you see this in two years? Where do you see yourself in two years?

Yeah, I'm I mean, I'm chasing, I'm chasing Quest where I would love to be multi-million dollars of sales online. Um within actually we I just met with um I have a consultant CFO that um I he's he's not part of the company yet, but he we meet and we did projections and you know it's it's a real it's a real realistic, which especially when we start adding products um to reach several million dollars in sales online only, and um in the next couple years, whether it's you know two million or ten million, um uh depends a lot. There's a lot of factors in that. Um, but I I feel we have the team in place, we have that's that's where I see making that bigger impact and getting products that are in high quality, getting sugar out of people's diets, uh, that's all part of the plan. You know, I mean I really want to continue um pressing forward there and and get get the product, get more and more products that don't have all these, you know, well, high sugars aren't our big ones, and then just high quality food in people's hands that are not are gonna choose. So obviously there's a component of a of of the country that will take the time to you know have time to make the full breakfast, to make a lunch, to make a dinner, and sit down. Um, I'm not one of them because I'm always running around going, and so I need to have products in hands, people like like me that um don't don't take the time, don't have the time to slow down, but want to stay healthy. So we want to keep on reaching people with different things. Right now it's a busy bar, but we'll expand from there.

Yeah. And uh I I look forward to to trying your product because you know on days like this, I have three recordings and a meeting. I'm like, I don't know. I was just thinking like this whole time, like, yeah, what am I gonna eat? So I would like. Yeah, you won't. I won't. I just won't. Yeah, I'll just drink coffee. Yeah. Um Greg, where do people get a hold of you if they want to talk to you?

Yeah, the uh this the website right now, toobusy2eat.com, is is a you know platform where they there's a there's a contact place there. Um, you know, if you want to, I mean it it goes to me. So Greg at tobusyeat.com is my email. I I actually I have a personal assistant that kind of looks through them, but I I answer any personal emails, I answer. We're too busy to eat on Instagram, too busy to eat on Facebook. Um, and then it's our busy bar on too busy to eat, there's also the busy bar, but busybar.co is a straight to our product, our product page for the busy bar. So that's a lot of contact places. But yeah, that's a lot of places.

Yeah, great everywhere. Well, keep keep hustling, man. It's great to see you. And uh I greatly appreciate your time. Thanks for coming on, Greg. And I know you and I will be talking a lot.

So uh absolutely and I appreciate you giving the time and and um I wish you the best on your show. Uh thank you. I appreciate it, brother. Bye, man.

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