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The F45 Renaissance: How Tom Dowd Transformed a Struggling Brand into a Fitness Powerhouse

The F45 Renaissance: How Tom Dowd Transformed a Struggling Brand into a Fitness Powerhouse

In the fast-evolving fitness franchise industry, few turnaround stories are as impressive as what Tom Dowd has accomplished at F45 Training....

How Outside Inc. is Revolutionizing Outdoor Media and Active Lifestyle Engagement

How Outside Inc. is Revolutionizing Outdoor Media and Active Lifestyle Engagement

The connection between media consumption and active outdoor lifestyles might seem contradictory at first glance. After all, how does scrolli...

Q1 2025 Fitness Industry Analysis: Winners, Trends, and What Lies Ahead

Q1 2025 Fitness Industry Analysis: Winners, Trends, and What Lies Ahead

Each Each quarter, I sit down with industry veterans Juliet Starrett (Co-founder of The Ready State) and Alex Alimanestianu (former CEO of ...

David Meltzer's Formula for Building a Content Empire and Business Growth

David Meltzer's Formula for Building a Content Empire and Business Growth

In a content-packed conversation with David Meltzer, former CEO of Leigh Steinberg Sports & Entertainment (the inspiration for Jerry Maguire...

Massive Systemic Change: How Gen Z is Reshaping the Fitness Industry

Massive Systemic Change: How Gen Z is Reshaping the Fitness Industry

The fitness industry is experiencing unprecedented change, but it's part of something much bigger. In a recent conversation with Emma Barry,...

Rethinking Fitness: Why Less Intensity Might Mean Better Results

Rethinking Fitness: Why Less Intensity Might Mean Better Results

In an industry obsessed with high-intensity workouts and "entertaining" programming, Brad Kearns offers a refreshing perspective: maybe we n...

AI vs Metabolic Disease: How January AI is Making Health Data Accessible

AI vs Metabolic Disease: How January AI is Making Health Data Accessible

In a world where one in three Americans has pre-diabetes and healthcare costs are spiraling out of control, January AI is taking an innovati...

The CrossFit Medical Society: A New Model for Healthcare Delivery

The CrossFit Medical Society: A New Model for Healthcare Delivery

The fitness industry has long talked about being at the forefront of preventative healthcare, but few organizations have created a practical...

The State of Personal Training: Real Talk with Dr. Rick Richey

The State of Personal Training: Real Talk with Dr. Rick Richey

In an industry often clouded by Instagram filters and unrealistic expectations, it's refreshing to have an honest conversation about what it...