Saeju Jeong - Noom & The Future of "GLP-1 Companion Services"

[00:00:02] Hey everybody, welcome to the Future of Fitness, a top rated fitness industry podcast for over

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[00:00:42] Thanks for listening and onto the show.

[00:00:46] Hey friends, Eric Malzone here.

[00:00:49] I've had the honor of interviewing over 750 professionals across the fitness, health

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[00:02:20] Seju Jong, welcome to the future of fitness.

[00:02:22] Yes!

[00:02:23] Thanks for having me, Henry.

[00:02:25] Yeah, it's a pleasure.

[00:02:26] And this is take two for everybody listening.

[00:02:29] So thank you for your patience, Seju, as we work through riverside issues.

[00:02:32] But I'm very fired up for this, as I was telling you pre-recording and

[00:02:36] watching some of your interviews, read some of your stuff.

[00:02:39] And you just have a really great vibe.

[00:02:40] I mean, very energetic.

[00:02:42] And as I was saying, with almost 18 years of foundership of a company like Noom,

[00:02:48] you still look relatively young, man.

[00:02:50] You seem to be keeping your health in good.

[00:02:52] I mean, I usually see a lot more gray hair on people's portraits.

[00:02:55] It's kind of like going through the presidency.

[00:02:58] So a lot to talk about with you.

[00:03:00] You know, Noom's been around for a while.

[00:03:02] It's, you know, overnight success over 17 years, as they would say.

[00:03:06] Oh, yeah, of course.

[00:03:07] But we have, you know, on the table, we have GLP ones, right?

[00:03:10] We have hyper personalization.

[00:03:13] We have what else we have?

[00:03:15] We have longevity.

[00:03:17] Like there's so many things to talk about.

[00:03:18] And these are all big buzzwords within the industry.

[00:03:20] But I'm going to kind of throw a curveball at you here first.

[00:03:25] So I was listening to a podcast you did with Jared Taylor and Leila Yari.

[00:03:30] Really good.

[00:03:31] I highly suggest people check it out.

[00:03:32] Slice of Healthcare.

[00:03:34] And it reminded me, I was watching a band and they did a cover of Led Zeppelin,

[00:03:41] which led to the inevitable conversation on our table about who's the best rock band ever.

[00:03:45] Now, I said Metallica.

[00:03:48] Yeah.

[00:03:49] And I want to get your thoughts.

[00:03:51] Like how close am I to the mark in your opinion?

[00:03:54] I love you, Eric.

[00:03:57] I think Metallica is incredibly strong and it's an iconic band and artists.

[00:04:02] There are many good others too.

[00:04:03] It's just hard to compare.

[00:04:05] But the level of skill they have built the popularity around like in the heavy metal

[00:04:12] music to the broad music scene is admirable internationally.

[00:04:17] And I grew up with Metallica.

[00:04:18] So Eric, it's a dangerous topic that I can talk about Metallica for hours.

[00:04:24] But thank you.

[00:04:25] That's good stuff.

[00:04:26] Yeah, yeah.

[00:04:27] And I know because and that kind of leads into a little bit of your backstory

[00:04:30] because you were actually in the music business, right?

[00:04:33] Yes.

[00:04:34] I love it.

[00:04:35] You're in the music business before you got into nutrition and tech and health.

[00:04:41] So give us a background.

[00:04:43] Still today, Eric, I'm very much into heavy metal music.

[00:04:47] I love music, art, and that is a very important spice of my life.

[00:04:53] But I figured my calling that I want to use my opportunity and I dedicate my life

[00:04:59] for how to make sure that we build a community better and healthier, right?

[00:05:04] Mentally, physically.

[00:05:05] So our new mission is how we started is we want to empower everyone

[00:05:09] everywhere to live a better, healthier life.

[00:05:11] Very simple but powerful promise.

[00:05:14] The wish.

[00:05:15] And I say this to my wife, my mom, to you, Eric, to the community.

[00:05:21] That's what I do.

[00:05:22] Yeah.

[00:05:22] Well, it's worthwhile.

[00:05:25] I mean, you look at accessibility for good coaching or even just information

[00:05:30] when it comes around the world of nutrition and health is really hard.

[00:05:34] You know, not everyone can afford a nutrition coach.

[00:05:36] Not everyone can afford a nice gym membership.

[00:05:39] I mean, there are very, very affordable options out there, but just right.

[00:05:43] Just not everybody can or will.

[00:05:45] So, you know, making it easier.

[00:05:47] I mean, when you started Noom almost 17 years ago.

[00:05:50] Yes.

[00:05:51] What was the original thought for starting?

[00:05:54] What was the original mission and has that changed?

[00:05:57] The mission.

[00:05:58] This is the part I want to tell you that how lucky and thankful I am, Eric.

[00:06:03] The mission has not been changed.

[00:06:04] And not because because I think luckily that we figured the core problem

[00:06:10] that this world, the society has and we need to pay attention

[00:06:14] how we can get better mentally, physically.

[00:06:17] So as a Korean, I'm Korean, by the way.

[00:06:19] I came to the United States in 2005 as a immigrant that I think

[00:06:23] being a immigrant is very difficult to leave because I had to

[00:06:27] unlearn what I learned from South Korea, right?

[00:06:30] And I also had to learn everything new, the language and culture

[00:06:34] and the society.

[00:06:37] And the benefit being a immigrant is I can see the difference.

[00:06:42] And I was I have to tell you, I was very surprised

[00:06:45] I was very shocked how United's health care system is complicated.

[00:06:50] And also the service is not better or actually worse than South Korea

[00:06:55] by the time and still probably true, unfortunately.

[00:06:59] And that was a culture shock to me.

[00:07:00] Why? I had certain expectation about United States, probably

[00:07:04] probably the best health care service and also people should be healthy.

[00:07:09] But a lot of people were sick and that gave me the opportunity

[00:07:12] to think why being sick and why is absurd cost is normal in this country

[00:07:19] while it is the most powerful, most richest country and most educated

[00:07:23] country in the world, which is still today.

[00:07:26] So I was kind of surprised that gap and my entrepreneurial

[00:07:30] DNA triggered I want to solve this.

[00:07:34] And I had a belief, Eric, if we I mean, I was naive because I was young

[00:07:39] and I was probably inexperienced, unclean by the time.

[00:07:43] But I think that sometimes helped, especially for first time founders.

[00:07:47] So I was naive, but I believe that if we apply the science and technology,

[00:07:52] OK, if you apply science and use technology to make it affordable

[00:07:57] and scalable, then we can change this.

[00:08:00] And that belief still today the same.

[00:08:02] So now we pay attention to millions of end users to make sure

[00:08:06] that we deliver healthy outcome by using science and technology.

[00:08:10] We believe we have health so many millions.

[00:08:13] And now that initial conviction and a belief has proven

[00:08:17] and now we are double down to make sure that we do even greater job.

[00:08:21] Wonderful. So this is the first company that you founded.

[00:08:24] Matter of fact, I actually found company when I was 19.

[00:08:27] The head back to our conversation, my friend.

[00:08:29] Yeah, metal e-commerce music company in South Korea was my first company.

[00:08:34] And that gave me the taste of being a winner.

[00:08:37] And I absolutely loved every single day when I did that business.

[00:08:41] It was fun. It was a lot of fun. Yeah, awesome.

[00:08:44] Well, let's let's do this.

[00:08:45] Maybe you can explain new minutes, current iteration.

[00:08:49] Here we are in Q2 of 2024.

[00:08:51] Like what is the customer experience like walk us through that now?

[00:08:57] I think that's always a good way to start.

[00:08:59] We have a two path to become a customer.

[00:09:01] So either just the D2C business experience,

[00:09:06] which is when people discover us from like the app store

[00:09:10] as they have heard from their friends or they have seen our ads

[00:09:13] and they look for how to get better and then they join our program.

[00:09:17] We provide a very in-depth survey to learn about the oneself.

[00:09:21] We pay attention to the experience.

[00:09:23] Why now? Why they want to lose weight and why they want to build healthy.

[00:09:28] We use a lot of psychology and CVT, code, behavior therapy,

[00:09:32] extremely important part of our service.

[00:09:35] And that's how it works for B2C service.

[00:09:37] And also B2B, our service has been well chosen by employer

[00:09:42] and they distribute our service through a benefit managers

[00:09:45] and the employee at the end of day for us as client.

[00:09:48] They receive our service and end users, they receive our service

[00:09:51] and they have the same experience as much as the D2C service.

[00:09:55] So our approach is very unique in terms of how the digital health care service

[00:10:02] has been introduced, meaning we have a very strong strategy

[00:10:09] that we provide hybrid approach to B2C and B2B.

[00:10:14] Why are we doing that?

[00:10:15] Because we believe the end user experience matters.

[00:10:19] I will not name a single company, but there are so many companies out there

[00:10:23] that is developed for the B2B client, solely developed for B2B client.

[00:10:29] And B2B client took the service for their employee to improve their health

[00:10:33] and they distribute on BFO, the company.

[00:10:37] The thing is because there are multiple stakeholders to satisfy,

[00:10:43] often the service is not completely focused to deliver the best product experience.

[00:10:50] Because of that, the products are quite clunky and not good enough.

[00:10:54] So that's the kind of question mark we had from day one.

[00:10:57] And we pay attention, we want to make sure that end user experience is good.

[00:11:02] Once we have that, then we have a right to enter the B2B business

[00:11:06] that we can talk to their manager, the benefit manager or health care managers.

[00:11:12] That way we can discuss the bigger volume to handle the end users experience.

[00:11:18] That's the way our strategy has been set and we've been growing very well

[00:11:23] compared to the other traditional digital healthcare company,

[00:11:26] either you are in B2C or B2B.

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[00:12:35] That's W-O-D-I-F-Y dot com forward slash future of fitness.

[00:12:42] Now on to the show.

[00:12:48] I want to get your thoughts on the psychology of behavior change.

[00:12:51] I mean that, you know, is ultimately as an industry when I look at the fitness and

[00:12:56] the coaching industry, let's put it that way.

[00:12:58] It really we're in the business of behavior change.

[00:13:00] And when I was playing around about five years ago, I think with Noon platform, one

[00:13:04] of the things that struck me was like the onboarding quiz or whatever you want to

[00:13:10] call it, like the series of questions, right?

[00:13:12] There was a lot.

[00:13:13] There was a lot of questions, right?

[00:13:15] But when I was breaking it down with a colleague of mine, I'm like, this is

[00:13:18] interesting.

[00:13:18] It seemed like you were getting people to kind of baby step them towards a

[00:13:22] commitment to engage in a program.

[00:13:24] You can say little questions, right?

[00:13:26] Easy steps.

[00:13:27] But as you get farther into something like that, if you're like 20 into,

[00:13:30] you know, 20 questions into a 30 question survey, you're probably already

[00:13:34] kind of committed emotionally.

[00:13:36] So maybe walk us through some of the principles of the psychologies of

[00:13:40] behavior change that you guys have discovered over the years.

[00:13:42] Absolutely, Eric.

[00:13:43] That's a good question.

[00:13:45] The reason why psychology matters, because the way we discovered about using

[00:13:50] psychology was it took many years for us, Eric.

[00:13:53] Allow me to remind you our history.

[00:13:55] So we found a company in 2008 and since then we built several products.

[00:14:02] Believe it or not that our first prototype product was hardware devices

[00:14:07] like PelotonBike.

[00:14:08] I know.

[00:14:10] And then we tried to develop a service that is for PelotonBike.

[00:14:15] Actually, it's really like PelotonBike that is designed for a gym.

[00:14:20] And as we learned, it's very difficult to penetrate the gym market by

[00:14:23] then, 2008, 9, 10.

[00:14:25] Then we pivoted a few times to become a software company and then we

[00:14:30] debuted our applications, which brought our first lock that we can raise

[00:14:36] capital and bring the great talent because we became world number one,

[00:14:40] most downloaded and used to fitness product in the market.

[00:14:44] The first product was fitness tracker.

[00:14:47] The reason I'm telling you this, let me move forward fast.

[00:14:52] So we did the fitness first and then we learned about we need to also pay

[00:14:56] attention to nutrition in order to deliver our company mission.

[00:14:58] Remember that we want to deliver, empower everyone everywhere to live a

[00:15:02] health better and healthier life.

[00:15:05] That takes a lot of effort.

[00:15:07] We kind of remember, wow, in order to deliver our promise, company mission,

[00:15:12] we got to develop everywhere like nutrition, sleep, stress management,

[00:15:17] fitness, all that and holistic service approach.

[00:15:20] Because by the time 2011, 12, we were already known fitness and maker.

[00:15:27] We were already quite renowned company.

[00:15:29] We raised the capital from client Perkins, which was given by the time

[00:15:33] I was the world's best investor in the Silicon Valley, because we were pretty

[00:15:36] good app developer, right, Eric?

[00:15:39] But we knew what we have developed.

[00:15:43] It was a very well-made strong feature.

[00:15:46] Do you understand what I'm saying?

[00:15:48] I'm sure Eric, in your phone, you may have some very well-made

[00:15:51] application, but it's kind of feature.

[00:15:53] You don't use it all the time.

[00:15:54] You use a specific feature that you need to use it only when you need it.

[00:15:58] Right.

[00:15:59] But in order to deliver healthy outcome, we need to approach holistic way.

[00:16:02] And so we pivot from fitness to color counting, and then we tried to

[00:16:09] probe out the coaching service and we realized, wow, psychology matters.

[00:16:14] So we initially had an interview with a psychology doctor to learn

[00:16:21] his perspective and insight.

[00:16:23] And then he goes, wait, you guys built a lot of technology and we

[00:16:27] have access to end users through Volvo platform, which is easy to access.

[00:16:31] And we have a lot of data.

[00:16:33] That means he said in our world, in academia, right?

[00:16:37] In psychology, there are so many practices that we can do better if we know something

[00:16:42] and if it's easy to access to end users.

[00:16:44] So we had that.

[00:16:45] And second, because we have mobile platform, we can

[00:16:47] access to millions right away.

[00:16:49] We already had a million users by the way, right?

[00:16:50] Several million users.

[00:16:52] The scale was different.

[00:16:54] Scale was not even comparable to the clinics.

[00:16:57] And that gave me like, wow, there's a great opportunity.

[00:16:59] If we apply psychology, then we could do a better job.

[00:17:02] Then now, and I apologize that I gave a lot of long history, but let me

[00:17:06] ask now your question, why psychology matters?

[00:17:09] Because it's not about people don't, people are sick for only

[00:17:13] information on how to get better.

[00:17:15] There's a deeper reason we discovered that people cannot build a healthy

[00:17:20] habit because they only built unhealthy habits most likely, or they have a

[00:17:26] deeper reason they cannot change their behavior.

[00:17:30] Let me tell you something very interesting, Eric.

[00:17:32] Around five years ago, right?

[00:17:34] But not five or six years ago from today, 2024.

[00:17:39] When we pitched to investors that we are using psychology to change behavior,

[00:17:45] right?

[00:17:45] These behavior changing words were very rare words that the people speak about.

[00:17:54] Do you see?

[00:17:55] So when I pitched to investors, the money guy, they were like, what?

[00:17:59] What are you building?

[00:18:00] Prevention service?

[00:18:02] That's already wrong.

[00:18:03] First of all, in healthcare prevention, there's no money.

[00:18:07] That's number one.

[00:18:08] Number two, what?

[00:18:09] Behavior change?

[00:18:10] What do you mean behavior change?

[00:18:11] What behavior do you want to change?

[00:18:12] Why do you want to change your behavior for?

[00:18:14] Wait, it was kind of like, believe me Eric, it was very hard.

[00:18:18] Believe me.

[00:18:19] I wish CDC at some point, you know, the CDC, the Center of Disease Control,

[00:18:24] right?

[00:18:25] The, I, why one CDC at some point realized that Newham provides so much

[00:18:30] effort to educate this world that behavior change is so important.

[00:18:34] We should receive some word out of it.

[00:18:35] This sort of, we were, because we put so much marketing and also promote the

[00:18:39] world that behavior change first.

[00:18:41] And it was, it was so powerful.

[00:18:44] And we have to learn from our, uh, psychologists.

[00:18:47] And they said, Seju, a lot of people who struggle with the weight, there's

[00:18:51] a deeper reason, often related to like self-esteem.

[00:18:55] They got lost or they have some stress issues.

[00:18:59] They couldn't get a good sleep because of the stress, all that is connected.

[00:19:02] And that gave us the clue that, ah, wow, we must build a holistic service.

[00:19:08] Not only just counting calories, not at all.

[00:19:11] How we can connect is all the pillars, right?

[00:19:13] We have now five pillars.

[00:19:16] Start with the diet and nutrition, right?

[00:19:19] And second, fitness activities and third, stress, anxiety management,

[00:19:23] and fourth, sleep, which is resting.

[00:19:25] And fifth is community, right?

[00:19:27] The relations.

[00:19:28] So these are all very important pillars for that consists of your wellbeing.

[00:19:33] Right?

[00:19:34] If you, if you didn't, if you didn't, I mean, you're the expert Eric.

[00:19:37] So I got to be careful, but you notice if, if, if the oneself did

[00:19:41] not get a good sleep and obviously the stress, uh, increase and the

[00:19:45] the hormone is a rise in, then you will likely crave for greasy or salty and

[00:19:50] a sweet food, which is against your healthy habits, all that.

[00:19:54] And you will be cranky mode, right?

[00:19:56] So your relationship will get impacted.

[00:19:57] We want to make sure that it's not, we are not a robot.

[00:20:00] So we want to make sure that using psychology, we can peel off one by

[00:20:04] one and understand a deeper reason why you have not built a healthy

[00:20:08] habit, but it's okay.

[00:20:09] Doom is not judgmental.

[00:20:11] We approach very healthy and organic way.

[00:20:14] And we are safe.

[00:20:15] We learn where you are at today.

[00:20:17] What's your goal?

[00:20:18] Why now?

[00:20:19] So that's why we use the psychology is extremely important for us.

[00:20:22] My last words is for this question, people were kind of like, people

[00:20:26] were kind of shocked how long our survey was in the beginning before

[00:20:32] even if, if anyone want to use our service had they have to finish like

[00:20:35] 20 minutes, sometimes 30 minutes like survey, and it was kind of

[00:20:39] completely against to all the trends by the time.

[00:20:42] Now it became a trend because of new to be honest in our sector, right?

[00:20:45] But by the time when we launched service, every application were like

[00:20:49] kind of copying how to make it easy to start, like we only have one

[00:20:52] question, two questions, three clicks and you're done.

[00:20:54] That was the beauty of a US, but our service was, we wanted to

[00:20:59] actually target for those who are ready to commit and invest their

[00:21:04] time and effort in order to adopt a healthy habit.

[00:21:08] So that's why we intentionally ask questions that is customized and

[00:21:13] we had to ask questions and the long survey automatically also filter

[00:21:19] out for those who are not ready to commit.

[00:21:22] So that's, that's how, that's why we had a very long, quite, you

[00:21:26] know, the survey and that it became our signature.

[00:21:29] Yeah.

[00:21:29] It's, it's really important.

[00:21:32] And I understand that investors may not get it as far as behavior

[00:21:35] change or anyone who's particularly been, but anyone who's been in this

[00:21:39] industry in the trenches, coaching training, you know, operating gyms

[00:21:44] will, will tell you that behavior change is critical.

[00:21:47] And it took me a very long time to you to kind of figure it out that

[00:21:51] as I was, when people were coming into my gym to work with me or

[00:21:54] work with the staff, I stopped trying to sell them about five years

[00:21:59] into gym ownership and instead I kind of changed my mindset that I

[00:22:02] was interviewing them for the opportunity to help them achieve their health

[00:22:07] outcomes.

[00:22:08] Exactly.

[00:22:08] Goals, right?

[00:22:09] And that's when it changes the questioning.

[00:22:11] Like it was a lot of questions like how committed are you?

[00:22:14] Okay.

[00:22:14] If you're not, you know, if you're not an eight out of 10, then why not?

[00:22:17] Right.

[00:22:18] And, and it just takes a while, but it is hard.

[00:22:20] And, uh, you know, we're just, the world is kind of wired against us at

[00:22:24] this point too, for, for nutrition and food and, you know, it's not really

[00:22:29] an even playing field anymore.

[00:22:31] And, and this behavior change thing, this brings up the next big thing is like

[00:22:35] you guys are getting into medical weight loss.

[00:22:37] I mean, that's been a lot of headlines, uh, this, you know, Q1 so far.

[00:22:41] And I mean, when you look at the world of, and we could talk about

[00:22:45] the mass opportunity, but when it comes to behavior change, how,

[00:22:50] and medical weight loss like GOP one and semi-glutide specifically,

[00:22:54] how optimistic are you that they, they could turn the tide?

[00:22:57] I am very optimistic about this.

[00:23:00] Why?

[00:23:00] Because you may recall that when I, when we found company, the approach was

[00:23:04] using science and technology to deliver our promise, how we can help the

[00:23:10] society become better and healthier.

[00:23:12] Right.

[00:23:13] And from that perspective, scientific approach that the GOP one semi-glutide

[00:23:17] product is quite proven it is a safe.

[00:23:21] And also there's a lot of the positive.

[00:23:25] The result came out from rigorous study over the decade.

[00:23:29] Matter of fact, Eric, we are the first official behavior change companion

[00:23:33] service for noble nor this in 2018, end of 2018 when they had, when they

[00:23:38] launched the first generation GOP one product, the Soxhenda.

[00:23:42] So we have a history of understanding how this drug can actually work well

[00:23:48] for the weight loss, the sustainable and healthy weight loss outcome.

[00:23:53] We have some experience.

[00:23:55] We work with them and we have seen it, how the patient received it.

[00:23:58] The way we view our approach is very simple again, has to be scientific.

[00:24:03] It has to be sustainable, healthy outcome.

[00:24:05] Right.

[00:24:06] And we understand a lot of patients struggle with their biological barrier

[00:24:11] and GOP one can assist they can lower the hurdle, but I want

[00:24:17] to highlight one more thing.

[00:24:18] What did he spend on most of time to Eric behavior change is

[00:24:21] must and what is the FDA like the rule, the, the, the, uh, the

[00:24:27] jump one drops there, like the label says must compare.

[00:24:31] Most comes with a behavior change.

[00:24:33] I think that is very important message today that using this new

[00:24:38] method pairing with the JP one is a good support is a great support

[00:24:43] to lower the biological barrier.

[00:24:46] Yes.

[00:24:47] And I support it, but without adopting healthier behavior.

[00:24:51] While they received a treatment, JP one, the medically assist weight loss

[00:24:55] treatment, then I think we all know there's no shortcut to achieve a

[00:25:01] long-term sustainable, healthy outcome.

[00:25:04] We all know it and there are studies came out and it will come up more

[00:25:09] that people who just take the JP one and lost weight, but they

[00:25:14] stop using it, they regained the weight quite quickly, but they

[00:25:18] we actually worsened it by offset the, by regaining weight, but more

[00:25:22] fat ratio compared to where they came because often losing weight is

[00:25:28] consists of the, you know, the muscle and the fat, but around the

[00:25:31] 40% of the body weight loss or medical assist weight loss is

[00:25:36] contributed by the muscle.

[00:25:38] And you, I mean, Eric, you know, this better than anyone building

[00:25:41] on muscle is hard, especially for like senior is very hard, you

[00:25:46] know, I mean, that's why we need to talk about the nutrition intake,

[00:25:50] the protein intake, all that, but losing muscle unfortunately is

[00:25:54] fast and easier now again, without the proper behavior change, but

[00:26:00] take this very powerful drug.

[00:26:02] It's very powerful.

[00:26:02] You know it.

[00:26:03] It's a very powerful job and draw without changing behavior.

[00:26:07] It's not going to deliver a healthy outcome.

[00:26:09] So we believe like noon receive a great opportunity because we want

[00:26:13] to use our experience and platform to, uh, provide the best digital, uh,

[00:26:18] the, the companion service for JLF1 at the same time.

[00:26:22] I think there's a lot of understanding these days as JLF1 shook

[00:26:26] the market last year and remember last April, last year, April, May

[00:26:30] there's a lot ton of media coverage every single day there was a JLF1

[00:26:34] by big major media and people talk about what is that?

[00:26:37] I heard about the weight loss drug, blah, blah, blah.

[00:26:39] Now, 2024 people understand.

[00:26:42] And probably it's not too hard to find someone who received a benefit.

[00:26:46] Now is also, I think that's my first wave.

[00:26:49] The way I said, this is my first wave.

[00:26:52] People receive that they understand and here to stay here to stay.

[00:26:55] Okay.

[00:26:56] But now people are speaking about people are not going to take

[00:26:59] this drug forever.

[00:27:00] Then what should you do?

[00:27:02] And people also claim that I don't look great.

[00:27:06] I need to do something.

[00:27:07] Yep.

[00:27:08] You need to eat right.

[00:27:10] You need to put some effort to make sure that you don't lose a muscle.

[00:27:12] That way you can have a truly healthy lifestyle.

[00:27:15] So that's the, that's the kind of TLDR.

[00:27:18] Yeah, I love it.

[00:27:19] I'm very bullish on JLF1.

[00:27:22] I mean, you know, I've talked about this with a lot of my colleagues and

[00:27:25] friends and the events I've attended this year.

[00:27:27] You know, there's, there's kind of the traditional fitness folk who are

[00:27:30] more like, Hey, there's no shortcuts.

[00:27:31] You got to do it the hard way.

[00:27:33] And I'm just in the other camp.

[00:27:35] I think it's, it's a huge opportunity.

[00:27:37] And when you look at the, you know, like the question for most people, well,

[00:27:41] how's a technology company offering support to JLP1 users?

[00:27:45] And how would you, how are you guys changing the traditional consumer

[00:27:50] experience and support to now specifically people who are using JLP1?

[00:27:56] How's that different?

[00:27:57] Yeah.

[00:27:58] I believe it's a benefit of using technology is in the first using

[00:28:01] technology, making a affordable service as you address very well, Eric.

[00:28:06] Like we can make it easy to access the service and second scalability.

[00:28:11] So we can create the platform that we can reach to many more and everywhere.

[00:28:16] So it's not only the, the, the service to target for city, right?

[00:28:20] Who lives in the city.

[00:28:21] So let me give you an example for our case, Noom.

[00:28:24] So we, we are able to provide a thousands of the high quality,

[00:28:29] the fitness, the programs, right?

[00:28:33] So we want to make sure that our users can access to highly well curated,

[00:28:39] targeted for medically assisted weight loss drug while they are using those,

[00:28:43] uh, the treatment, how they can either defend their current muscle or how

[00:28:48] they can build more muscle while they receive this treatment.

[00:28:52] Does that make sense to you?

[00:28:53] So we have a customized program that is well created without any tools.

[00:28:57] You can do it at your home, right?

[00:28:59] And these have access with through your mobile platform, either

[00:29:02] tablet or mobile cell phone.

[00:29:04] We provide the programs that is already curated for this time, the GF1 time.

[00:29:10] Okay.

[00:29:11] And second, there's also side effect, no side effects.

[00:29:14] We understand because it's such a powerful drug.

[00:29:17] It also comes to side effect.

[00:29:19] And if it's no side effect, then well guided side effect

[00:29:22] management is important.

[00:29:23] That way the patient can receive the right, the benefits.

[00:29:27] And we can do that.

[00:29:28] Third, you can speak to the doctor out of your fingertip

[00:29:31] because we use telehealth and telemedicine service technology.

[00:29:35] I think that's a beauty.

[00:29:36] So again, so people who have some hard time to travel or access to the right

[00:29:41] doctors, we can connect right away out of fingertip because using the beauty

[00:29:46] of technology, right?

[00:29:47] Telehealth.

[00:29:47] So we can connect like a board certified obesity, the practitioner

[00:29:51] or practitioner's advice, the nurse practitioner, we can connect right away

[00:29:55] at the lowest cost, the cost.

[00:29:57] And I'm very proud of the platform service that we can do that.

[00:30:00] So we can help the patient quicker and cheaper.

[00:30:03] And I think that's a very, very powerful and I'm also very

[00:30:06] bullish about this trend because again, people struggle to manage the

[00:30:10] weight and because of that they are exposed to the chronic conditions.

[00:30:15] They have a chance to reverse that.

[00:30:16] And as I mentioned, they can lower this GFP1 can actually

[00:30:19] lower the biological barrier.

[00:30:22] So it's a good opportunity to re-engage and try it while

[00:30:26] they adopt a healthy habit.

[00:30:27] And it's huge.

[00:30:28] How's it going so far?

[00:30:29] Like what are you guys seeing?

[00:30:31] I mean, are you seeing a level of success for your clients?

[00:30:35] Like, you know, are you more excited after, you know, three months now

[00:30:39] of however long you guys have been doing this about it or are you kind

[00:30:44] of running into things that you're like, whoa, I didn't see that coming.

[00:30:47] Like how's it going?

[00:30:49] It's going very well.

[00:30:50] Uh, how, why am I saying that?

[00:30:52] Because it's not we ask, it's always being asked by our client, either

[00:30:57] BDC users for sure, or BDB client.

[00:31:00] They are asking first about, so for instance, BDB client, employers

[00:31:05] and payers, they're asking how should we, how should we handle this?

[00:31:09] Uh, like influx the strong demand, right?

[00:31:14] So we are talking about platform level, platform.

[00:31:17] Okay.

[00:31:17] In healthcare, they look at big players and pharma payers and

[00:31:21] providers, they, they, they, they optimize the way they work.

[00:31:26] Okay.

[00:31:26] And this GFP one, because it's so powerful and is also kept so much

[00:31:31] attention from every individual families and also companies because

[00:31:36] that really impacts their current life and also impact their

[00:31:39] costs of the healthcare costs.

[00:31:41] So the question is loud and clear and bold.

[00:31:45] And I believe that technology company like Noom has a great

[00:31:49] opportunity not once, you know, not every year, not once in

[00:31:53] like every two years, I think once in like maybe the K the opportunity

[00:31:57] that how can provide a scalable, durable platform that is pluggable

[00:32:02] to current healthcare system at the same time deliver healthy, good

[00:32:05] outcome, what the, the GFP one supposed to be used and also for

[00:32:10] people, end users, patients, customer, you name it, what they want to have.

[00:32:15] And I think this is a great opportunity.

[00:32:16] So the answer is yes, it is going well and the expectation is very

[00:32:22] high as this is demand driven market.

[00:32:27] Make sense to you, sir?

[00:32:28] Yes.

[00:32:28] Yes, it does.

[00:32:30] Uh, can we, you, I know you're not a doctor, but you have, you're

[00:32:33] not a doctor, right?

[00:32:34] You're not, but I'm sorry about many, many doctors from John family

[00:32:38] and my family, our office, our company, all that.

[00:32:42] And I think I, I think I wait, I spent way too much time on thinking

[00:32:47] about this matters all the time.

[00:32:49] Anyway.

[00:32:50] Yeah.

[00:32:50] What's your question?

[00:32:51] Yeah.

[00:32:52] Uh, is there anything that you kind of mentioned, you know, muscle loss,

[00:32:56] but is there anything kind of scares you about GLP one a little bit?

[00:33:00] Anything gives you pause about the possible repercussions down the road?

[00:33:04] Yeah, I actually do have, I actually, I told my friend because I

[00:33:07] observed my close friend has been losing weight by just literally

[00:33:12] using Joplin one only and I saw how he got lost weight, but I don't

[00:33:17] think he lost weight in healthy way.

[00:33:19] I can tell.

[00:33:19] And I tell him like, you gotta, you gotta, what do you do?

[00:33:23] Other than just say you put the needle into your body.

[00:33:26] That's it.

[00:33:26] Sage.

[00:33:27] And I asked him, when will this stop?

[00:33:29] Probably none.

[00:33:31] Okay.

[00:33:31] And I tell, I tell my friend, I mean, he's quite rich.

[00:33:34] I think that's why he doesn't mind to pay out of pocket all the time.

[00:33:39] I tell him, why don't you build a healthy habit so you can also manage this.

[00:33:43] Find a better balance.

[00:33:44] So that way you kill your appetite by having a drug, but you can receive,

[00:33:48] you receive now the, the, the whole, the has been lower than ever.

[00:33:52] Right?

[00:33:52] And yes, why don't you start building healthy habit, including you pay attention

[00:33:56] to what you intake and also understand the balance of nutrition.

[00:34:00] Right.

[00:34:01] And that way you can also add muscle and make sure you are sustainable

[00:34:05] and you are self dependent and dependent.

[00:34:07] You can become a very, you can take yourself to first rather depend,

[00:34:12] depend to certain drugs or some external support.

[00:34:17] Don't you want that?

[00:34:18] That unlock your best person yourself by putting the effort, simply changing behavior.

[00:34:24] This miracle drug gave you the opportunity.

[00:34:27] It is an easier game than before.

[00:34:29] Then why not put some effort in that?

[00:34:32] That is topic that I am very passionate on.

[00:34:35] Make sure that Noon Pro by the great service for our users at the same time.

[00:34:39] I hope when I mentioned first wave was a good shockingly last year.

[00:34:43] Oh my God.

[00:34:44] Like a lot of people lose weight.

[00:34:46] Celebrity lose weight.

[00:34:47] Blah, blah, blah.

[00:34:48] That's good.

[00:34:49] But what's next?

[00:34:49] Is that sustainable?

[00:34:51] And question mark.

[00:34:51] I think the price will be adjusted.

[00:34:54] I think the supply issue will be adjusted over time, but I want to make sure that Noon

[00:34:59] should receive the opportunity, should be the best platform.

[00:35:01] And I hope the behavior changing part is become equally important and people are

[00:35:06] aware so they put the effort.

[00:35:08] Okay.

[00:35:09] And that's the hope.

[00:35:10] And I believe there will be because otherwise I don't think it is sustainable.

[00:35:13] The current price and the way it works, I don't think it's sustainable.

[00:35:17] So we need to figure this out some way, which is again, behavior change must come

[00:35:22] together there and great answer.

[00:35:25] I agree.

[00:35:26] Is there anybody else out there?

[00:35:27] I'm sure you're paying attention because it's kind of your job, but when you

[00:35:30] look at the market overall, is there anybody else that you think is doing?

[00:35:34] I'm going to use your terminology.

[00:35:35] GLP one can team companion services well, and it could be a brick and mortar gym

[00:35:39] health club.

[00:35:40] It could be, you know, standalone or other tech companies.

[00:35:43] Like who else do you think is doing a good job?

[00:35:45] Eric, I do believe I have seen many and we actually, we communicate with those

[00:35:50] people.

[00:35:50] Like there are a lot of good minded and professional, you know, highly well

[00:35:55] like educated, like the doctors, providers and trainers are already doing

[00:36:01] it.

[00:36:01] Nutritionists they're doing it.

[00:36:02] Education makes brick and mortar.

[00:36:03] And I'm rooting for them.

[00:36:05] It's amazing.

[00:36:07] What Noon is trying to do is not compete with them.

[00:36:10] We are trying, you know, we believe we will.

[00:36:14] Our platform is scalable using the technology, the beauty of technology,

[00:36:18] using the technology such as mobile platform, my friend, telehealth,

[00:36:22] okay, telemedicine.

[00:36:24] And then we are managing millions users every day and this volume give us

[00:36:28] an opportunity.

[00:36:29] We can lower the cost and give a better algorithm to make sure that we

[00:36:33] can deliver more customized personalized and have a better success rate to

[00:36:38] deliver a healthy outcome.

[00:36:40] That's what we do.

[00:36:41] But we get inspiration, we work with them, the individual, the providers,

[00:36:45] the nutritionists and fitness coaches.

[00:36:49] Your question is who else then Noon is doing well in tech platform I would

[00:36:53] say.

[00:36:53] I think there are many companies that are trying to do that well these

[00:36:56] days.

[00:36:56] And they claim they also provide a behavior change as a part of the

[00:37:00] component and as a service.

[00:37:02] And I think that's a very good move.

[00:37:04] Do I think, I don't think it's a fair 2024 now that who is doing the best?

[00:37:12] I'm afraid to answer that because it's still new.

[00:37:15] We're trying to figure out where I feel like we have confidence that

[00:37:19] Noon will become the main platform for GFP1 companion service because

[00:37:26] we've been doing this as a, it's our bread and butter.

[00:37:29] We've been doing this since 2012.

[00:37:32] And as I gave you a little history of our background company since 2008, we

[00:37:37] developed several product lines from fitness to calorie counting product,

[00:37:41] all that.

[00:37:41] And the way we discovered the holistic way to a holistic approach to our

[00:37:47] end users and build using psychology was the result of our grinding over

[00:37:52] years of work that we discovered.

[00:37:54] And since then, we put the all the best effort to make sure we are the

[00:37:57] best behavior change platform and we became, we are the best.

[00:38:01] So we are applying our own know-how and experience over millions of users have

[00:38:06] gone through our platform and we are now using telehealth and telehealth

[00:38:10] service to provide the GFP1 service in order to lower their

[00:38:15] biological barrier.

[00:38:16] That's it.

[00:38:17] So I would just say Noon platform is a more organic growth from there,

[00:38:20] where we came from.

[00:38:21] And it is the mastery that we have, we've been putting all the best

[00:38:24] effort and there's known for, Noon is known by many people as the

[00:38:28] best behavior change platform for weight, but losing weight.

[00:38:31] And is there a going forward into this year and next few years, you guys have

[00:38:36] a partnership strategy or are you looking to partner with other people,

[00:38:40] other companies and brands within the fitness space?

[00:38:42] Absolutely sir.

[00:38:43] Absolutely.

[00:38:44] So the reason why we do partnership because it's the part that I

[00:38:47] learned in very difficult way, but I've been, I'm telling our people

[00:38:51] that we don't want to reinvent the wheel, especially technology.

[00:38:55] We don't want to reinvent the wheel.

[00:38:56] If there is a great service out there, then we can work together with

[00:38:59] partner partnership.

[00:39:00] And also there are area such as like a fitness gym, like we don't have

[00:39:05] expertise and we don't want to again reinvent the wheel.

[00:39:09] There are great gym locations out there, retail businesses.

[00:39:13] We want to set the partnership so we can provide our service

[00:39:16] with the Noon player there.

[00:39:19] We also work with a food manufacturer that is targeted for medically

[00:39:23] assisted weight loss patients and clients who needs to pay attention

[00:39:27] their protein intake.

[00:39:30] So we just partner that way.

[00:39:32] We also work with the fitness company makers such as Fiton, this company

[00:39:37] that we embrace their highly well-created content.

[00:39:41] We co-create how we can laser target, prepare the contents for

[00:39:49] medically assisted weight loss users.

[00:39:52] That way we can defend their muscle loss and we provide the career program.

[00:39:58] Those partnerships work very well and we will continue to look for

[00:40:04] hardware devices, wearable devices that are going to be partners with

[00:40:07] all our ring.

[00:40:08] We are launching the wearable devices such as again the

[00:40:13] waist scale like that.

[00:40:14] So again, partnership works, especially B2B World.

[00:40:18] We want you to learn.

[00:40:20] If Noon platform can benefit, then we should talk.

[00:40:23] Awesome.

[00:40:23] Awesome.

[00:40:24] And maybe give me a...

[00:40:25] You mentioned it throughout the interview here, but give us an idea

[00:40:30] as of Q224, how is Noon doing overall?

[00:40:33] Like what scale are you guys at?

[00:40:35] Share whatever kind of metrics you feel like you're sharing.

[00:40:39] We are a private company, private health company, so we don't

[00:40:41] probe by the financial or publicly.

[00:40:43] But what I can brag about us that we are the largest customer-led

[00:40:49] healthcare company in the United States.

[00:40:51] We among the digital healthcare companies in the market right now,

[00:40:57] Q224, a lot of companies are unprofitable, but we are quite solid.

[00:41:03] We are profitable.

[00:41:03] We have a mature business model.

[00:41:05] I'm very proud of that.

[00:41:07] In terms of the paid subscription healthcare service, I think we are

[00:41:11] one of the largest company in the market.

[00:41:14] So, and what I can tell you for sure, behavior changing approach that

[00:41:18] keyword, then we are the largest platform and I'm very proud of that.

[00:41:22] Awesome.

[00:41:23] And can people, the consumer, can they get reimbursements for the

[00:41:27] costs of Noon like FSA, HSA, or even just straight healthcare

[00:41:32] reimbursement?

[00:41:32] Like is that possible now?

[00:41:34] That's possible not nationwide, but that's the path.

[00:41:37] So some, the payers they do.

[00:41:40] So we connect that the feminist experience to reimburse the service

[00:41:45] of Noon service, but not nationwide, but that's the path and I believe

[00:41:49] it's a matter of time, but we will get there.

[00:41:52] So Noon service should be reimbursed by the payers and even Medicare.

[00:41:58] So that's the kind of path that we are developing at this moment.

[00:42:00] Yeah.

[00:42:00] Awesome.

[00:42:01] I'm going to zoom out a little bit and I want to get you to dust off

[00:42:05] your crystal ball here.

[00:42:06] It says you like when you say 10 years from now, because technology

[00:42:10] is advancing so quickly, but when you look at the future of personalized

[00:42:16] coaching, personalized nutrition, those particular spaces, space that

[00:42:20] you're in, like how do you think if you had to guess, how do you

[00:42:24] think that's going to look 10 years from now with the way that

[00:42:26] technology is advancing artificial intelligence, like AR, like all kinds

[00:42:30] of different things are happening really fast.

[00:42:32] So, you know, if you just had to predict, what would that look like?

[00:42:36] I don't think we'll take even 10 years, my friend Eric.

[00:42:39] I think my prediction is there will be more common service that is AI

[00:42:45] and all the latest technology enabled, assisted, concealed for

[00:42:49] every individual, that's my prediction.

[00:42:51] Meaning so far probably like the reach, the power people,

[00:42:55] celebrity receiving service, like that, you know, if you're rich

[00:42:59] and an important person, then you may have like nutritionists,

[00:43:02] fit in trainer, right?

[00:43:03] And also mental support, like psychologists, all that team of the

[00:43:08] staff is following you to support and make sure you're the best

[00:43:11] part of you every single day.

[00:43:13] Correct?

[00:43:14] That kind of concept will be more accessible.

[00:43:17] It is not too far from today, the mountains area due to AI,

[00:43:23] gene AI is disrupting the market, the cost is breaking down so quickly.

[00:43:27] And also we talk about today, the GFP1 semi-glutide, that price will come down.

[00:43:32] And also I think the current version is needle, but it's going to be more,

[00:43:36] it will the tablet version will come arrive and also it might

[00:43:40] be a liquid version in the future.

[00:43:42] So there's a lot of ways that people can manage their, the weight with

[00:43:47] this kind of evolution of GFP1 in the future.

[00:43:50] And then lastly, the lifestyle, the look at us, we live in the world

[00:43:54] that we are constantly inspired by like TikTok, Instagram, social media.

[00:44:00] And also world is connected because we are connected compared to like

[00:44:04] before internet era now every like little the news in the opposite

[00:44:11] where we live right now, we can access any common news.

[00:44:14] So people will receive the latest scientific science and technology

[00:44:21] news and because of the developed gene AI assistive technology disruption,

[00:44:27] the cost of accessing the latest technology to get me healthier.

[00:44:32] It's going to be very cheap.

[00:44:33] And people will seek for that.

[00:44:35] And you do know this by the way, younger generation, I think you

[00:44:39] and I, we are young, but even younger than us, like they really,

[00:44:43] they pay attention to their own health about look, let's be honest

[00:44:47] about it and also Dave and then also in ourself, they pay attention

[00:44:51] they pay probably I can't, I can't surely tell you they pay attention

[00:44:55] to their mental health care far better than our generation.

[00:44:58] Oh yeah.

[00:44:59] I think that's a good party move.

[00:45:01] They pay attention to the core value of their life.

[00:45:04] And I think that will also dictate the way of the people next

[00:45:08] generation would choose their lifestyle.

[00:45:10] The lifestyle for us, my generation, Eric, like go to spa, getting a massage,

[00:45:16] doing regular exercise every day, meeting nutritionists.

[00:45:19] It's kind of like for those who are retired with a lot of money.

[00:45:23] I'm being very honest Eric.

[00:45:24] Okay.

[00:45:25] That kind of ideas come, oh yeah, this person worked so hard in

[00:45:28] time life, sacrifice for family, blah, blah, blah.

[00:45:30] Now retired.

[00:45:31] So they're now finally putting effort to their own skin and how

[00:45:35] what they eat and exercise all that.

[00:45:38] Do you see what I see in the forecast that's happening now.

[00:45:42] It's already happening for teenagers and 20s because it's doable.

[00:45:46] It's also accessible and affordable.

[00:45:48] What do I expect in 10 years?

[00:45:50] It will become almost like the yes, accessible and people do that.

[00:45:54] They seek for how to get healthy.

[00:45:56] When I say healthy, kind of high performance.

[00:45:59] They want to perform.

[00:46:00] They want to perform.

[00:46:01] They don't want to get aged.

[00:46:02] They want to mentally stronger than like probably our generation.

[00:46:06] At the same time, they want to look better.

[00:46:08] And I think that's kind of like a very healthy, trendy, more self-focused

[00:46:13] care, concierge service that usually limited to rich people now will

[00:46:17] become like a very common and due to technology development on like

[00:46:21] software and then JNAI and also hardware devices, I bet glucose

[00:46:26] monitoring device learning base way will happen for sure.

[00:46:29] Yeah.

[00:46:30] And that will also open our eyes.

[00:46:32] Oh my God.

[00:46:33] Now I know I have a sugar crash.

[00:46:35] Yes, you do because your insulin level spike period.

[00:46:40] And people know once they have like super sugary food or like,

[00:46:45] you know, the juice and they will know.

[00:46:46] The current account, we are blind.

[00:46:47] And I think that generation will look back where we live now to some 24.

[00:46:52] Oh my God, that old generation, they eat like the shit part of my language,

[00:46:57] but kind of like they did not know about it.

[00:46:59] They just, they just keep drinking the sugar all the time.

[00:47:03] Yes.

[00:47:04] Our old generation, we did it.

[00:47:06] They will not do it.

[00:47:07] Sorry.

[00:47:08] I got a lot of words in my head.

[00:47:09] Sorry.

[00:47:10] I love it.

[00:47:11] It's great.

[00:47:11] Uh, and I think it's all, uh, probably pretty likely to come true.

[00:47:17] Yes.

[00:47:17] Last, last question I ask on this show that obviously there's a lot of things

[00:47:21] that we need to get to cover that I wanted to today.

[00:47:23] So as you so, you know, I'm going to have to ask you to come back on at

[00:47:26] some point, but the, what is one of the biggest challenges that you're

[00:47:29] facing right now as CEO and founder of new?

[00:47:32] I mean, I asked that in the spirit of collaboration, like people are

[00:47:35] listening and they have a solution or if you want to hear from someone,

[00:47:39] what, what do you, what kind of keeps you up at night right now?

[00:47:41] And how can people help you?

[00:47:43] So we are trying to build like a beyond weight loss service, Eric.

[00:47:47] And that was the beginning of our, that's how we found the company.

[00:47:49] And that's how we evolve the company.

[00:47:51] That's how we, we, uh, develop the holistic approach service.

[00:47:55] Right, Eric.

[00:47:56] But the processional of our weight loss is so strong weight loss.

[00:48:00] People want to lose weight.

[00:48:02] But if you're using new service, Eric, funny enough that if they first,

[00:48:05] we re-educate about the weight loss.

[00:48:08] It's not a final destination is about weight loss.

[00:48:10] It's about how we can guide you to build healthy a bit.

[00:48:13] Then if you build healthy a bit weight management, yes, it's happening.

[00:48:18] So we are the what, where we are that what brought us to success is the,

[00:48:24] our personal approach was very modern and different using psychology

[00:48:28] and technology, mobile technology, all that.

[00:48:30] So people appreciate it.

[00:48:32] Now with the GOP1, the dynamic of weight loss treatment has been massively changed.

[00:48:39] And yet people don't fully understand new support now about this weight loss.

[00:48:42] We're trying to build a healthy habit and part of the service that we can

[00:48:45] also intake the GOP1 so that the narrative change may take some time as

[00:48:49] we, we, our generation also receive what is this GOP1?

[00:48:55] What is this weight loss drug?

[00:48:56] What should I do to get that?

[00:48:58] So I think this is a good change and it's an opportunity for us to

[00:49:02] restate where we are and that's what we are putting the effort to make

[00:49:05] sure that new me evolve right.

[00:49:09] Seju, if people want to get ahold of you or get in touch with your team

[00:49:13] or just general outreach after listening to this, what's the,

[00:49:16] what's the place that you'd like them to go?

[00:49:18] We have enterprise contact.

[00:49:20] We also look out our LinkedIn message all the time.

[00:49:24] Well, it's been, it's been an absolute pleasure Seju.

[00:49:27] And like I said, it's a, there's many things we didn't even get into really.

[00:49:31] I mean, we touch on hyper personalization.

[00:49:32] We didn't really get into longevity too much, but there is way more to uncover

[00:49:35] here.

[00:49:36] So once again, if you're, if you're up for it about a year or so love to

[00:49:39] have you back on and yeah, it's been, it's been a lot of fun.

[00:49:42] My sister, let's do that Eric, because I'm curious where we'll be at in

[00:49:46] a year actually in six months and year.

[00:49:48] So let's do that.

[00:49:49] If that is a proper for you guys and as my pleasure to meet you with

[00:49:54] the full understanding of the longevity, fitness and also overall wellbeing.

[00:50:00] So it's nice to see other experts.

[00:50:01] Thanks for having me today.

[00:50:02] Yeah, my pleasure.

[00:50:03] Ladies and gentlemen, Seju John.

[00:50:06] Hey, wait, don't leave yet.

[00:50:08] This is your host, Eric Malzone.

[00:50:10] And I hope you enjoyed this episode of future of feminist.

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[00:50:58] This is Eric Malzone and this is the future of fitness.

[00:51:01] Have a great day.