17:833;523-1355">Jeff Byers, CEO of Momentous, returns to Future of Fitness for his third appearance to unpack how the brand grew revenue over 1,000% in three years while landing partnerships with all 32 NFL teams and 10+ Department of Defense contracts. Byers breaks down why Momentous walked away from a $500,000-profit product line over a science and brand-integrity call — literally scrapping $400,000 in inventory rather than sell it through — how the company is approaching its first-ever retail launch with Vitamin Shop, and why a $500,000 commitment to women's health research with Dr. Stacey Sims fits into a bigger 20-year brand strategy. From Arnold Schwarzenegger's endorsement to what AI search optimization means for consumer trust, this conversation is a masterclass in building a supplement brand built to outlast any single quarter.
19:18;1357-1374">Key Takeaways
21:126;1376-1501">📈 Momentous has grown revenue over 1,000% in the past three years and just landed its third consecutive Inc. 5000 appearance
23:94;1503-1596">🏈 The brand works with all 32 NFL teams and holds 10+ active Department of Defense contracts
25:208;1598-1805">💰 In 2024, Momentous discontinued FedOja — a $500,000 profit (not revenue) product — after deciding the science no longer supported it, scrapping $400,000 of existing inventory rather than sell through it
27:131;1807-1937">🏋️ The company began in 2018 as a DOD-funded biotech venture (Amp Human) before pivoting into consumer supplements when COVID hit
29:141;1939-2079">🎯 Momentous's roster of authoritative partners includes Arnold Schwarzenegger, Andrew Huberman, Tim Ferriss, Rich Roll, and Dr. Stacey Sims
31:162;2081-2242">🛒 Momentous launched its first-ever retail partnership this year with Vitamin Shop, using a "velocity over doors" strategy instead of chasing broad distribution
33:89;2244-2332">🧬 Momentous has committed $500,000 to women's health research alongside Dr. Stacey Sims
35:171;2334-2504">🤖 Byers explains why Momentous is intentionally avoiding a branded consumer AI chatbot — betting instead on showing up authentically inside tools like Claude and ChatGPT