(9) Jason Ackerman of OwnYourEating.com - You Just Can't Eat ALL The Donuts...

What's up, everybody? This is Eric with the Future of Fitness podcast and the Fitness Marketing Alliance. And this is episode number nine. It is Jason Ackerman, who uh is from Own Your Eating. He is an author. He has several books. Uh Own Your Eating is one of the titles of them. He also has OwnYourEating.com, and he's the co-founder with his fiance Roz, who is also an author. And they are experts in the field of nutrition and habit-based nutrition and what they call flexible eating. And uh Jason and I are both two recovering chubby kids from our adolescence, and we'd love to talk about uh our favorite fat-free treats from the 90s that actually made us fat, which is kind of a funny thing. And if you're from the 90s, you know exactly what I'm talking about. Uh he's also a member of the CrossFit certification staff. He does uh level two and level one, I believe. And uh I thought about Jason the other day because it was my wife's birthday, and we went to brunch, we got dim sum, and uh out came the cart and it had all the Chinese donuts on it. And uh all I heard was Jason's voice in my head, and it said, Eric, you can eat a donut. You just can't eat all the donuts. And I was like, Don't. Oh, he's right. Thanks, Jason. So uh yeah, it's a great interview. And before we get into that, I just want to talk about our sponsor, Busy Bar. And they do actually have a variety pack, which I would suggest starting with. And uh it's great, it's the great little treat for us busy uh fitness professionals and entrepreneurs who maybe sometimes book up our schedule a little too tight and forget to have a meal, which isn't good for us. We all know that, right? So they have uh chocolate, they have peanut butter, uh, they have cookie dough. I honestly just I like them all because like I said, I'm a recovering chubby kid. So they only have one gram of sugar, uh, the highest quality protein available, grass-fed whey protein, uh, only six net carbs and nine grams of fiber. So if you go to their website, www.busybar.co, and you enter the promo code FMA10 as in Fitness Marketing Alliance10, you will get 10% off on every product for every order until the end of time. So without further ado, Jason Ackerman of OwnYour Eating, enjoying the East East. We caught up a little bit before uh this recording started, and I could tell he has a ton of energy, and I'm excited to talk to him. And uh Jason, the first question, first of all, welcome. Uh the first question I ask everybody is what is your what's your fitness story? Because everybody's got one.

That's I mean, this could be the entire podcast, I suppose. But I guess my fitness story was I was a chubby middle schooler. You know, I don't have the best genetics. I tell people I'm not the least bit athletic. Anything I've earned in fitness, you know, has come through hard work and dedication. But I was a chubby middle schooler, showed up in my ninth grade earth science class, and on day one, my teacher said, Hey, you're gonna join the wrestling team. Because I was about, you know, at that point, probably not even five feet tall, and there was a void in the smallest weight class, which was 91 pounds. And I went home and I asked my mom, can I join the wrestling team? She said, No. So I went back to school the next day and he told him, and then he called my mom, and you know, I joined the wrestling team shortly after. It was a winter sport. So as the season came around, it was time to join. He kept me motivated until then, and I lost probably 20 pounds to make that weight class, you know, just because I started moving, not because it was, you know, later on in my wrestling career trying to cut weight became a regular thing. But at the time it was, hey, just exercising and being a little smarter with what I was eating as a kid, which probably still was highly you know uneducated. I was able to make that weight class, stayed there for three more years. So, and then uh that was really the biggest influence on my life and and my career path.

Uh, how old are you, Jason? Just out of curiosity. 39. 39. Okay, so I'm 40. So we're we're right in that same uh, because I was a chubby middle schooler as well. And uh I think we we were the ones who saw the brunt of the uh the low-fat, fat-free, processed foods.

Oh, and then I mean, even then when I say I was uneducated in how I lost weight, as you know, at that age, you're learning from your parents, really, and your coach who knew nothing. I was eating, you remember those snack wells? Oh, yeah. Yeah. I was eating those, I was eating angel food cake, things like that. I remember because I was like, well, it's fat-free, this is good. Like our, you know, I'm learning from my peers who are also at this point cutting weight, and they're like, hey, if you step on the scale with it, that's how much you can eat. So whatever it weighs in your hand, you can basically eat. I was like, well, that makes perfect sense.

That's so simple.

So you're eating like garbage in order to make weight. You know, knowing what I know now, not just for nutrition, but for fitness, I mean, I would be probably a UFC champion. You know, if I got as far as I did knowing nothing and training dumb, if I knew anything, I could have been so much, you know, but it brought us here.

Yeah, that's funny. There is a funny anecdote, too, is my mom at one point, because I was getting a little too heavy, stopped buying me regular Twinkies and started getting me Twinkies light, which was lower fat.

And I'm sure if you go back and look though, they were the same calories or more.

Oh yeah, yeah, just more sugar. Uh so talk to me what you what you're up to nowadays, Jason. Tell tell talk to me about the evolution of own your eating, um, how that started, where you're at now.

You know, again, long story short, but you know, fitness became my entire career, never meant for it to be. It was always like, okay, I'll get a real job at some point, I'll get a real job at some point, you know, have a master's degree. Just there was never that, it was always, well, when I stop making money doing this, I'll have to get a real job. And I just, you know, kept staying afloat, you know, and at times barely, but doing what I enjoyed. So it was never urgent to leave it. And then CrossFit came along, and like we were discussing, I opened an affiliate in 2007, and from then on, it was like, well, this is my this is my gig, you know, this is what I'm gonna do forever. I was making real money for the first time and opened three affiliates, but throughout that, I just learned so much more about nutrition. I was with every new fad that came through CrossFit, from you know, I honestly I probably shouldn't call them fads, but through every diet that came through CrossFit, from paleo to the zone to keto to whole 30 type challenges, I had done it all. And it was probably about four years ago, I was just at a point where I was like, I'm not looking how I should look considering how I train. And I wasn't training like a lunatic or trying to make regionals, but I knew I was, I've always performed relatively well across. But I mean, over my career, I've had a sub-three-minute fran, a 400-plus deadlift, you know, decent scores and any standard you can think of, but I never looked apart. So I just started researching flexible eating and found a ton of information, started implementing it myself, saw drastic results, drastic changes. You know, for the first time in my life, including my entire wrestling career, easily walking around lean, easily, you know, walking around at a weight that I was comfortable at and looking, feeling, and performing my best. And like anything, especially in the crossfit world, you start doing it well, people start noticing, they start asking you what you're doing. And it was, you know, work with a handful of my athletes, my members at the time. Then I started getting messages from people, you know, from other boxes. Then it grew and grew and grew. So I was doing a lot of one-on-one nutrition. And then wrote a book. And just recently, my fiance and I were on the road for four months doing a tour, supporting the book, but also just educating people on flexible eating.

What's the book?

The book is called Own Your Eating: The Definitive Guide to Flexible Eating.

Awesome. So a lot of large majority of people who are going to watch and listen to this, uh Jason, are fitness professionals. Um tell them what most people don't know about flexible eating and what and why they should learn more about it.

I think the biggest reason people should put some energy and effort into learning about it is because if you're working with other people, you've you've done this yourself and you've seen it with your clients, in that most diets become unsustainable. You know, anyone can deal with 21 or a 30-day challenge, and then that ultimately leads to day 31 going on a crazy binge. You've probably done it. I've done it numerous times. I've encouraged other people to do the diet numerous times. And I don't regret it. I think there's a lot to be learned from those. But ultimately, we need something that was sustainable. And flexible eating allows people to eat foods they would normally deprive themselves of and incorporate them into their lives. You know, one of the first things I say at a seminar is, all right, guys, your diet starts tomorrow, and there's this look of panic over everyone's face. And that panic is usually, well, I guess I can't eat my favorite food, you know, pizza, ice cream, cheese, you know, mom's lasagna, whatever it is. And I say, no, no, no. I'm going to teach you how you can eat that. You can eat anything, you can't eat everything. So, yeah, you can have a donut almost every day. I mean, every day if you truly wanted to, you can't have all the donuts. And then, bigger picture, what we really strive for in our methodology, I think we're a difference for a lot of people is we we believe in an 80-20 life. 80-20, you know, in in all avenues, but specifically with your nutrition, meaning, hey, eat good quality food 80% of the time. That's food that we're not going to debate over the health of. Like if I handed you broccoli, no one's saying, well, this is kind of unhealthy. We all would agree this is good. But if I handed you a bowl of, you know, cinnamon toast crunch, we'd all say, hey, this isn't good for you. But in the right amounts, it could be if that's what keeps you coming back to your other 80%.

Oh, that's awesome. Yeah, I uh I 100% agree with it. And we we would always say, you know, if if as gym owners or fitness professionals, if we were doing the most good for the most people, we would do, we would have a nutrition service with a gym in the back, right? Absolutely. Um for the fitness modern fitness professional, how do you suggest that they start the conversation about nutrition? It seems to be um, I don't know, not it's a tough one to start for some people, right? For especially fitness professionals, because they just want to get straight to the X's and O's, right? They want to get to reps, sets, um, you know, energy system training and things like that. But nutritions, it's it can be uncomfortable to start conversations with people. Um, with your vast experience in doing that, what what tips do you have for fitness professionals in getting that going and maximizing the nutrition component alongside the actual fitness and training?

I think like anything, it has to begin with you and you have to lead by example. So, you know, assuming you're doing this already. With with a lot of people, I think it helps when they bring it to you. And obviously, that can backfire in the in the fact that they may never bring it to you. But like anything, people have to be ready for what they what they want and what you're gonna teach them, and letting them come to you about it, but also if you are gonna bring it, have a ease them into it. So, with with so many nutrition programs, it's kind of like here it is, good luck, start tomorrow. You know, so with our program, you know, in a lot of CrossFits these days, you see an on-ramp or fundamentals, whatever you want to call it. And we've kind of created that for our program in the sense that you know, if if anyone listening that does CrossFit would have walked in on day one, and your coach would have been like, all right, so you have to do this workout called Murph. It's a mile run, 100 pull-ups, 200 push-ups, 300 squats, another mile. You know, a handful of people would be like, I'm all in, let's do this. But a lot of people would be, you know, demotivated, get hurt, etc. So you so you start slow. Let's teach you how to air squat, let's teach you how to clean injured. Same thing here. I tell, you know, our jump starts 10 days. It's really simple. And I tell people, I don't care if you're doing it on day 10, I need you doing it on day 110. So scale it. If you want to take a few extra days here, take it. If you want the bigger picture is that you're learning and you're setting up habits that you're gonna take on forever.

What uh Jason, what metrics do you use with people? Or do you use any?

No, we we do. So obviously, most people are working on their goal weight, we know where they want to be. And for a lot of CrossFit athletes, that doesn't mean as much because they don't know what they want to weigh. They want to perform their best at the box. And I tell them, well, we can't really quantify you got your first muscle up or you PR'd your fran time. But if you do that, there's a weight associated with it on the scale. So we start with that. And big picture, I tell them, is we have to get started. Your goal weight can be one pound or 10 pounds off, but we need to get you started. We need to track your macronutrients, your protein, carbs, and fats. And until that, we have no data. So until we have an idea of what you're eating consistently, we have nothing to adjust. Obviously, if they have things like their body fat and and you know, measurements we can work off of that, but primarily just hey, what's your goal weight? What's your current activity level look like? And we can start to set some numbers for you. Awesome. Well, though the premise of what we do is really trying to keep it simple.

Yeah. Yeah, I totally agree. Uh did you have any, when you were getting started out, did you have any mentors or influencers in in your career? Um, and then have those changed over time? Do you have different mentors and different influencers now?

Yeah, I think you know, especially in the fitness world, a lot of my, you know, influencers were, you know, especially when I started outside of wrestling, was bodybuilding. You know, I'd buy every muscle and fitness and flex magazine I could and try all these new programs, you know. Yep. You know, the only thing I luckily never did was try any steroids. Everything, you know, I wouldn't supplement any supplement that I could buy at GNC or any program I can do, I would try out. Um and then over time that kind of changed other fitness avenues. I taught spinning, I did a lot of yoga, and then, you know, in once CrossFit came around, really just watching videos from Coach Glassman or seeing people like Greg Amundson, all those OGs and learning and being inspired by them, and then even more of an evolution since then is in the leadership avenue where I have my personal mentor who's you know was one of my first prospect clients, who's a high-level uh financial planner, but he's really involved in leadership. So learning those things as well is is really helping me grow, not just as a person, but a but a business.

I had um, I told you this before, but I had the pleasure of talking to Dan John last week. And one of his, when he asked, if you ask him, he says in a seminar once, if you ask him what's a big secret to his success and what he recommends people do, he says, write a book. What talk to me about that journey for you? Because that's, I mean, that that and I'll and I can just speak for myself. I have a lot of um a lot of things holding me back from from doing such a thing, right? Uh, because it seems so daunting to write a book. So talk to me about that that process. Like when did you decide, you know when I want to write a book? How did that process work for you? Um, I know it wasn't overnight. You told me it took about a year and a half, right? Talk to me about that.

Well, yeah, I don't really remember what initiated that spark to writing a book. I think part of it was just to prove to my parents I had a real job. You know, because even to this day, they're like, when are you gonna get a real job? I'm like, mom, I've sold three businesses, like I've opened numerous, like, you know, they're still from the you know, that era. They're all, you know, I have four parents because they're both remarried and they're all in their 60s. It's like that that time frame of well, you need to be sitting at a desk working for someone to be a real job, you know. To this day, they give me advice on stuff, and I just laugh it off. But I think you know, part of it was to do that, and part of it was to separate myself in this in this space, and I was just getting in in the influx of people, and I couldn't keep up with it. It was before I decided to do videos and put them out there, and I started typing, and within a day I realized I hated this. A former coach of mine who still coaches at my first box, Albany CrossFit, had co-authored a book with John North. John North is an Olympic lifter, so he's a co-author on that book, and this kid, James, is super detail-oriented. He's like the opposite of me. I'm like, give me the cliff notes and let's do this thing. And James will be like, hey, you know, let me make sure this is, you know, everything is accurate. So I I reached out to James and I said, Hey, you want to co-author a second book? And he said, he said, sure, what's it about? It's flexible eating. So luckily I had James to help put the you know, pen to paper, if you will. We talked every day for probably two hours, three or four times a week. And, you know, just like I said, it took a year and a half because James was such a perfectionist in a good way. I would have had grammatical errors and spelling errors in it, but James was on top of it. We would review it, we would review it again until we were finally happy with the result. And I think really we, you know, with anything, we it's like, you know, it's like George Lucas goes back and watches Star Wars, and 30 years later he makes changes to it. Like we were still, I was like, James, we need to stop, or we'll continue to make changes. You know, I was still learning things as we were going. I was like, oh man, now we have to bring this in, or I have a new client whose story we have to share. I was like, well, we can do another book down the road. But we, if we didn't put it out there, we never would have put it out there.

Yeah, absolutely. At some point you have to publish, right? That's that's the thing you have to send it out.

And now I'm trying. You were telling me that Dan John tries to do two a year since we got back from the tour. I'm trying to do more of a you know, real book, if you will, like life lessons from the road. Awesome. And I think I'm, you know, I'm typing out things, and more for me, I listen to people like Tim Ferris and other podcasts, and they're all about journaling and typing, and I think it's good for your brain. So, worst case is I'm journaling, but hopefully it'll become something else that I can share. And I don't know that I would ever try to sell it, but at least put out there that people can read that followed our journey and see the you know trials and tribulations of being on the road for four months.

Yeah, I agree. And and I want to touch on something you brought it up because you mentioned the book has helped you separate yourself within a very it's a nutrition's a competitive faction of the industry. I mean, it's it is. There's a lot, especially now as you know, there's so many options online. How do you how have you gone about separating yourself and differentiating yourself within that that niche?

Well, obviously, like you said, writing a book was the beginning. I think when people come to our website and they see, hey, these, you know, I'm I don't think I'm humble, but I also don't like to brag, if that makes sense. So, you know, at the end of any seminar, Roz would be like, oh, by the way, Jay doesn't like to mention it, but he wrote a book, you know, people don't know. And even when anytime she would say that, it kind of like made me, you know, it's pretty cool. Like I didn't think I would ever have done that. And, you know, so having that out there, and then I think the only thing before Side that just separates us is our experience with working with people. We have videos out there which most people don't. I think a lot of people that help with nutrition are basically glorified personal trainers, if you will. Like, hey, when's my next client coming? You know, I have a phone call. Where we realized A, we can influence more people if we didn't have to always be on the phone with them. And B, we don't want to always have to be on the phone. So we kind of set ourselves up for some freedom. And then also at the same time allowed other people easier access to learn about this. So just continuing to do that and continuing to always learn and try to improve.

We um both of us coming from across our background, I think we fully understand the power of what community is, right? Um it's this thing that um, you know, I found from my experience at least it could be a double-edged sword. Sometimes it's amazing, sometimes it can kick you in the butt, right? Um what I was noticing watching your videos is you you keep um I keep hearing the topic of tribe coming through. Uh talk about that. Like how have you how have you produced that that tribe? How do you continue to make sure that it's nurtured and building? Uh, what goes into your day-to-day processes to do that?

I think, you know, when you asked earlier, the biggest influences I've had, you know, one of which, and I think a lot of people would agree, is just Coach Glassman and his his style. And you know, the truth, you know, I work for CrossFit, I travel every weekend for level ones and level twos. And you could go and get your level one or level two for free online right now. Like just Google enough and you'll literally find the entire day. You know, you can't replicate that experience, you can't replicate doing the day one workout with 50 strangers or having someone like Chuck Carswell or Jenny Orr give you a high five, but you can watch it. And I think the critiques I've gotten over the years thus far is that we give away too much for free. But I do that because that's what Coach Glassman did. And my mentality is if you give it for free, people will want to support you. And and when it's time to put something out there that you do want to charge for, they're they're gonna be there for you. So that was really the you know, the foundation of the tribe is we're gonna, you know, you can join our group on Facebook, it's absolutely free, the own your eating tribe, and you can probably learn enough just by being a member of that group to get started, asking the right questions, watching our YouTube videos, etc. But I think because we've put that out there, they're so supportive of us and they're so supportive of one another. You know, I've I think since we've started the tribe group maybe six months ago, I've deleted like one spam post. You know, so never like people like it's probably the last place on the internet where you have only positive support. I've not seen, you know, there's not like one troll type person stirring it up, nothing negative people can say. You know, most recently we started working with an old friend who's 422 pounds. Well, he was. He's any day gonna be 399, which I'm super excited about. And I mean, I told Jerry when I put up the video of him from day one. I was like, I've put up some really good content in this group, and you just got more likes and comments than I've ever gotten. And I was like, I'm not mad because I worked so hard on that content, and all we had to do was show a picture of you being obese to get this, you know? Yeah, it just shows like people are the content's important, but that feeling of support in community is what they really thrive off of.

Uh I think that's a really good point. And just you know, from a background of what I do with the digital marketing side is that highlighting your clients is number one. You know, that's that's the biggest thing you can do, and it's the easiest and it's the most fun. And yet people still don't do it. And I'm just as guilty as anybody else when I own a gym, I wouldn't as much as I should. So you you let's switch a little bit to business because I'm curious. So you have you know metrics that that you track for your clients, right? The macros and calories and things like that. What metrics do you track for your business that are the core ones that that tell you whether or not it's moving in the right direction?

I think the easiest one that I track is our bank account. Um, you know, I I don't track a whole lot. I really just, you know, we we use a back-end system called Big Commerce. I see what types of, you know, what we're bringing in regularly, I look at the trends going on, but I'm not looking at a whole lot back there. I know that if we continue to put out good content, if we continue to see people join the tribe, that we're gonna continue to grow our business. I mean, when we set out on the tour four months ago, I was stressed out about okay, can we get boxes to bring us in? And it got to the point that we couldn't even go to every box because we had so many requesting us. And then I was like, cool, now will people pay to see us? And then lo and behold, every night, you know, 20 people would show up ready to learn about flexible eating. So it's funny because even when I owned, I've owned three affiliates, I never did a business plan, always stayed away from Excel spreadsheets because I was always like, okay, well, if I have money in the bank account and this is what we need, I can afford it. And then obviously as the business grew, I had to account for the taxes and employees and health insurance for those employees, but I always knew, okay, this is about what we'd spend every month. This is what we can spend now on other things. And it's it's somewhat the same way. And I think I've luckily put myself in a position where that's okay. I don't stress out about what we need to bring in. I've seen the trend long enough on this business that I know week after week we'll bring in enough. And, you know, because of what we've done in the past, that we're able to enjoy that. I think that's a part of why we've been successful. We're not in people's faces, we're not just always selling. I mean, we market, we you know, we put stuff up on all social media avenues, but I think people can tell that it's still genuine.

Uh how often do you post content? Daily, multiple times a daily. Awesome. And what's what's your favorite uh platforms?

Well, we use primarily Facebook, YouTube, and Instagram. I know Roz at times has dabbled in Pinterest, but I don't think any of them are my favorites. The truth is I don't love having to do it. You know, it's a job. Doing social media is certainly work. I have to think about if you want to do it well, you have to think about is this post relevant or you know, is it interesting? My goal every day is to do three or four posts on Instagram. Um I try to do new content for videos and we'll put them on YouTube, we'll we'll put them on Facebook, but every day I'm trying to at least put content out there so people want to come back, and we try to keep our blog updated as well.

Well, to me, that sounds like a really important metric that you track. I mean, that's that's a big one, right? It's just activity and consistency, um, putting out quality, quality content. How has um how has technology changed the way you've done business over the last few years? And then I'm gonna load that question even more by saying, how do you see it changing your business in the next six to twelve months?

It's a you know, technology is obviously amazing. You know, we you know, it's a matter of time till it's back to the future too. And there's flying cars because there's things in your house that are listening to you, and you can tell them to play music. So it's crazy to think of where it'll go in six to twelve months. I think you know, looking back, it's really just been social media. When I first opened my affiliate in 2007, I was on a type ed blog that I learned from watching people like Lizbeth Darsh, you know, how to how to blog and how to do it. And I would put so much work into that blog. You know, I had multiple pages, the Wad page, the mobility page, you know, every picture that I took, 200 pictures uploaded every night. And I think in retrospect, it wasn't a waste because ultimately my gym grew. And I think at the time they people are sitting at their desk, that's what they're checking out. You know, then Facebook came along, and you didn't I had a form at one point on the site. It's like Facebook really captures so much of everything you need to do, whether it's a group, a fan page, all of those things, and it's just become an integral part. I think if you have a business and you don't have every social media avenue, to the point that I I know I should probably be doing things like Snapchat and Pinterest, and you know, I'm on all those things, but you have to know your market as well. You know, my primary market is on Facebook and on Instagram, and I'm sure it's just going to continue to move in that direction down the road. I'd love to at some point create an app that people can integrate with and do those types of things, but I'll just keep trying to evolve with the times of social media.

Awesome. Yeah, and you know, there's uh we we say it daily, um, if not hourly, to people is that no matter how great technology gets, you still have to know the fundamentals of marketing and business. And what you said right there is one of the core ones is where where is your audience, right? If you don't know that, then you're just throwing shit against the wall, right? But you have to know that stuff. You also have to know who your ideal client is, and that's uh it's really important. I I just from a sense I'm getting is that you have that pretty nailed down. You know what you're doing.

I I think I wind up having a lot of the stuff I say, I don't just in my head, in my own way. But yeah, we you know, we kind of we know who we're you know, and and to that point, we love working with CrossFit athletes, but we would love to expand outside of that as well. I think people get wrapped up in crossfit. I love it, you know, don't get me wrong, but in in the whole sense of the world and even in the fitness market, it's still really, really small.

Tiny.

Yeah, and people lose sight of that, you know. Yeah, everything that pops up on your Facebook is CrossFit because that's your world. You know, rogue pops up because they pay for sponsored ads for people like you. But most people you go out there, they still don't even know what it is. Now, obviously, my job and goal is to have more people understand CrossFit, but I also just want to make the world a healthier place. So it starts with people that also are not in the box.

That's beautiful. So where do you see where do you see own your eating in the next two years from now? Where do you see it?

I want to keep growing, keep putting out good content. And I think I mean we would love to get something even bigger than where we are, you know, whether it's you know, pipe dreams of a of a TV show, checking out donuts and and showing people that you can eat these, but you know, creating a membership system where people will, where we can keep them coming back week after week and helping them stay accountable. Because it's a simple program, but like anything else, accountability is key. So keeping people accounted for and helping them stay on track. Just like just like CrossFit, we've all had our points where we've fallen off the wagon, and it's important to have your friends, your coaches there to pick you back up.

Yeah, that's great. Uh it's simple, it's not easy though, right? That's that's the big thing.

Um that's what I tell everybody. You know, this is this isn't impossible, but it's not easy. It you know, it's uh it becomes easier in time, but you're always gonna have to think about it. So it's your nutrition.

Yeah. Jason, where can people find you? If I'm a fitness professional or just someone you know, sitting at their desk right now um thinking they need to make a change, where where do they find you?

Well, everything's on your eating from the dot com to Instagram to to Facebook. That group on Facebook is the Own Your Eating Tribe. And I'm sure if you Google Jason Ackerman enough, you'll find me in all the other endeavors I've had in the CrossFit space. But um, yeah, check out our check out our blog and you can probably link to everything from there, ownyoureating.com.

Awesome. Man, I love what you're doing. Uh, just keep it up and you will continue to see uh huge success. I have no doubt you've inspired me to go get a donut today as well. So um I'll do that for you.

That's what I've told people. You can get fat eating broccoli and you get skinny eating donuts.

Awesome. Well, thank you, Jay. We'll be in touch. Really appreciate your time, man. It was a pleasure.

You got it. Have a great rest of the day.

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