(8) Heather Hartmann of Box Pro Magazine - Creating Impactful Content

And I'm back with episode number eight. And I'm talking to Heather Hartman. She is the senior editor for Box Pro Magazine. And it was a delightful conversation. I really enjoyed my time talking to her. She uh gives us a story about how Fitness Actually changed her life and how Joe changed her life. And that's now what provides the passion uh that she has for helping the industry through what she does now at Box Pro Magazine. And I love it because they uh their mission there is educate and empower fitness professionals. And it's so simple and elegant. And I love those two words, educate and empower. And uh they do a lot of great content that really is focused on helping uh fitness professionals do better business and and uh more clients. So it's great. She's also a professional journalist, and this obviously offers a lot of insight for me, obviously, uh, on how to create content, right? Especially how to create content that uh your clients and prospects will actually engage with, uh, which is the most important. We don't want to just create content for the sake of creating content and not have anyone read it. Uh, I know I've done it before. And uh talks about hot topics in the industry like uh digital marketing. Uh it seems to be a trend that everybody wants to know more about. So if that's uh a field that you're in, like we are, uh produce more content on it and it'll mostly get uh most likely get digested. And of course, I want to mentor our sponsor. So Busy Bar.co. So uh I've been eating a lot of peanut butter. I love it. 21 grams of sugar, uh it's grass-fed weight protein with only six more carbs and nine grams of fiber. So it's a great snack for people who are super busy and you only have a few minutes, but you don't want to run for a stickers or something like that. This is the alternative and it's really good for you, and it's delicious. And uh yeah, like I said, I have a peanut butter problem. So in line with that. So if you go to their website, www.busybar.co, and you enter in the promo code FMA10 as a fitness parking alliance 10, uh, you get a 10% off on every product on every order for the rest of the time. So go check them out. And without further ado, here is Heather Hartman of Box Pro Magazine. Hi everybody, this is Eric with the Fitness Marketing Alliance, and today I have the extreme pleasure of talking to Heather Hartman, uh, the editor of Box Pro Magazine. And uh, we just got an opportunity to chat before this and catch up, and I think this is gonna be a lot of fun. Um so the first question I ask everybody, Heather, when they come on the show is what is your fitness story?

Well, isn't that an interesting question? So my fitness story probably begins. I I would go back to high school and I played sports in high school, I was a soccer player, uh, and then I went off to college and uh fitness died for the most part. Um, I think the most fitness I did in college was Julia Michael DVDs in my dorm room when my roommate wasn't there. Um yes, it was concerning. My parents got concerned about my health. I didn't want to admit it, but I was concerned about my health. Uh and but there was just nothing that ever kind of drove me to do anything better. I would try and run and I'd be you know tired after a mile. And I wasn't I wasn't obese or or you know, to the point where it was like people were in having an intervention in my life, but there was a point where I just I don't know, fitness just wasn't fun to me. And interestingly enough, uh at the end of my college career, I actually got an internship with Peak Media, and that is the parent company of Boxer Magazine. And I applied for it, and my parents were like, You're applying for a company that all is is all about fitness and business, and you really don't know either of those things. And I I told my mom specifically, I'm like, you know, if I'm a good journalist, I can write about anything. And I did, I did for a while. I did. I I came down here for three about three months, actually worked for a sister publication of ours, uh Club Solutions Magazine, which is for health clubs and fitness professionals and fitness centers. And we actually were launching Box Pro as I came on to the company. And I I started writing for that little bit. I never heard of CrossFit before, um, didn't even know what that was. And I was like, well, let's give it a go. And as I kind of found out more about it and saw the growth opportunities within that brand, I didn't I approached my publisher and said I really wanted to kind of take the lead on this publication. Um and he was like, Okay, you can do it. And again, I knew nothing about CrossFit. And that summer I actually went to a couple of CrossFit boxes here in Louisville, Kentucky, visit a couple places uh to do video and interview the owners and kind of get to know more of the vibe. And the first box I went to, the owner found out I didn't do CrossFit and that I was working for a magazine that wrote to people who own CrossFits, and he was like, Somebody needs a change because you just needed you probably should do this. And for a while I was like, No, no, I don't think so. But he is such a good salesman. I actually winded like wound up joining that gym, fell in love with CrossFit, and I have transformed in the past three years doing CrossFit, and I'm actually I'm pursuing uh being a coach at my gym now. So awesome. Mm-hmm. Yeah, so it's actually been an incredible transformation. And I think too, I know you asked me prior uh that, you know, Heather, why do you love what you do? And I had told you, you know, a lot of it was to do with passion of the owners and and how they're making such positive impacts to change the world. And I think a lot of that passion comes from my own transformation in my own fitness journey, seeing how powerful CrossFit and fitness can be to the health and quality of life of people that I want to have a hand in that, even more so now than when I did when I first started. So it's it's kind of all intertwined, but my fitness journey has been explosive these past three years, and I love it. It's absolutely fantastic. I actually have a competition this weekend, so hopefully I don't die.

Nice. Is it uh individual or team competition?

It's a team, it's partner, it's a partner workout. So me and my workout buddy are gonna try and get some things done on Saturday.

Do you uh do you know what the workouts are yet?

Yes, they're all horrible, and I'm they're always horrible. They're always horrible. I know, I know. But um, it's actually at four-barrel crossfit in Melbourne, Indiana, and uh it's a really hard one. I'm like right in between the intermediate and kind of getting expert on some things. So it's like something like all the weights are super gonna be fine. I'm gonna be able to lift everything, but some of the movements, they're just gonna crush me. So I'm just looking to have some fun.

Yeah, good. That's the best. That's the best. Just knowing that completing your first your first competition is that's the goal, right? And just smile, smile your way through it. Um so I remember as because I was, you know, obviously an affiliate owner for a long time. I remember when I got my first Box Pro magazine showed up, right? Really? And I was like, finally, somebody's somebody's gonna talk to us because we need help. Um and I'm I'm curious, you know, what what is Box Pro Magazine's mission? What did what did they start out to do? What are you guys doing now? How has that changed, or is it pretty much still concrete in what you guys are looking to do?

Yeah, so Box Pro's mission really kind of encompasses encompasses the mission of Peak Media as a whole, which is to educate and power fitness professionals. And BoxPro specifically does that to uh affiliate owners and coaches within the industry of CrossFit. And it's always been consistently that our our methods and um you know avenues maybe have changed in terms of what we provide and how we educate, but that mission is constant. Uh we just want to be a resource and give affiliates a resource so they can grow and can be successful. And that I mean, that's the same mission across the board with all of our brands, all of our magazines, publications, and um events that we put on. Anything that we do, it's to further the industries that we're in to help them grow. Because, like I said, fitness, which I've seen in my own life, can have such a positive impact on so many people. And if we can get businesses established and running well and thriving, then more people can be reached, more lives can be changed, and in essence, so can the world in such a positive way. So the mission educate, empower. I'm gonna say those words probably a lot.

But great words.

Tried and true, yeah, strong words. So they define us, they define Peak Media, they define Box Pro and what we're setting out to do.

Oh, that's fantastic. So I'm gonna go ahead and label you a content expert.

Okay, that's great. I love I love getting you titles to add.

Yeah. Yeah, throw that on there, put that in your email signature. Um how would you emphasize the importance of for the fitness pro, right? The people who are listening to this podcast. How important is content for them from an overall like marketing strategy to retention to every aspect of what content can offer them?

Yeah, so the content, I know how we use it at Box Pro, it's to educate. So we we put stuff out there, we put out podcasts, articles, uh, videos, even I mean, even photos. And that's all used to educate our audience about different topics from working to programming to education resources that they can utilize for themselves. But it's all comes back to educating. And I think a lot of times that's what the fitness, the Fit Pro, Fit Pro needs to look at is content can be used in your business, your gym, your fitness facility to educate members, to educate staff. I mean, that is what content is all about. It's providing that information. And I think sometimes we can get caught up thinking we need to, you know, do stuff or go to seminars or or things like that. But a simple blog can be really impactful when it comes to membership or uh member retention or reaching new members or uh educating your staff. I I know plenty of owners who will send out a five-minute, hey, here's a quick tip uh to their staff, you know, once a week, or even a daily message. And that even that short content can be super impacting to a business on both the the staff side and and the member member side as well. So does that make sense?

Yeah, it makes total sense. If you had to put a bigger emphasis on either consistency in content or quality of content, what would you what would you put it? I mean, I know they're both important, obviously, right?

They are both important, yes.

But what would you put the the the bigger emphasis on?

Yeah, I think I think for me personally, it always comes down to quality because if you're consistently putting out bad content, no one's gonna care. So, but if you are putting out quality content, you know, having that, you know, substantive article coming out every so often, like people are gonna be like, wow, this this person knows what they're talking about. I know so Invictus, which is uh a great gym in the CrossFit industry, uh CJ Martin, their founder, explained to me in the early years of them growing, I mean, they did kind of have a consistency going for them, but they would actually blog. And they blogged like six days a week and just put out article after article. And this was when the industry was very new. Uh, but he said one of the reasons why their brand really took off and got established was because they had such substance to their articles. They were their quality pieces, and if that doesn't exist, of course, people are gonna seek that out. So even you know, if you're gonna be putting stuff out there that's just kind of the same as everything else that's out there, why would people click on that or read that versus maybe uh something that you've spent time on or you know, gotten information that they can't find anywhere else? Uh so I would probably vote quality. I mean, like you said, I think both are important. And if you can accomplish quality and consistently producing quality on a certain schedule or on time frame, that would probably be the best. But I'm a quality person, so that's what I would say.

Yeah, okay. So let's expand on that a little bit. Let's say I'm um I'm Joe Fitness Pro, right? A couple years in the industry, and I'm like, okay, I want to I want to create content. I want to create good content. Who where do I start? What do I what do I do? I sit in front of my computer and I stare at it. Right? What do what do I do? How do I get started? What's the plan? Is there a thought process that you go through of who are you talking to? What do they like? What talk to me about that process?

Yeah, for sure. Well, Joe, first go get a cup of Joe. That's what I would say. Go get some coffee, feel your brain. Um, but so I uh for Box Pro, that's what I'm gonna pull experience from. So everything we write, a lot of times we will go to our network. I will go to my sources, I will talk to people I know within the industry and ask them, hey, what would you like to read? You know, in the coming issues of Box Pro. And I think that can be applied the same to the Fit Pro. Ask members what they want to know about, ask questions uh on social media, uh in a survey to their faces. I think first and foremost, if you just ask, or even just listen to maybe the questions people are having on the on the fitness floor, um, maybe the things you're hearing your personal trainers talking about and and wondering about, maybe questions that have come up in staff meetings. I think even just that listening aspect can really start to give you ideas for content. And you can you can sit there and then spout it out. You don't have to sit there and twiddle your thumbs and think, what am I gonna write about? You can draw from things you've heard, draw from questions you've asked. And because if you ask people and find out what they want to read, then they're gonna read it when you produce it. But if you're just putting out there what you think they want to read, it can be a hit or miss. So I do say, like, it's great to write about what you're passionate about, but definitely if you're finding your passion about, I don't know, the fungus that grows in the corner of your gym and no one else wants to read about that, you might need to find something else to write about. Like maybe, you know, the the equipment, the new equipment coming in that members can look forward to and how to use it, you know. So I just think definitely listening and asking, I know that's how uh boxbro has grown because when we ask our readers what they want to read about, then we're giving them exactly what they wanted, so they're gonna read it. It it makes sense.

Yeah, yeah. That's I think that's a great insight. And I think it's an actionable item that people can take today and say, hey, you know what? I'm gonna go talk to my clients and hear what they want. Um, Chris Cooper, who we talked about earlier, he's got he writes every day to his email list and he's got a great thing, and he was he gave me the insight on it. I'm not sure if it's his originally, but he calls them love letters. He picks a specific person in his mind that he's writing to, and he writes to them every day. And then upon that, generally he gets feedback from his emails, and then he writes that on the next day. So it's just this ongoing thing. And I think the biggest thing for most people is just to get started. You know, it's it's a different kind of fitness within itself as you have to, you know, be creating content. And it's just like going to the gym, it has to be consistent, it has to be quality, but you just have to continue to do it and it'll get better and better.

Um Yeah, yep. I think that's I think that's true too, what you said. They just got to get started. I mean, sometimes you can have so much planning that you just never take that first step, and then everything piles up and stalls, and nothing ever happens.

What would you suggest for the best? Like, what's the best, what do you think is the best medium at this time, right? Right now, this is September 2017, right? What do you think is the best uh the best bang for buck as far as medium goes for for fitness professionals or just business professionals?

Goodness, isn't that the question that even Box Pro is trying to figure out?

Yeah, it is. It is.

Like, what way can we reach people? I, you know, and I think it varies. I think it varies so much. I even look at our four brands and you know, the mediums we use, the platforms we use to push out content. And yes, we all have websites, we all write blogs and articles, but I know one publication has webinars, and those people love webinars, very popular. And then Boxbro, we have a podcast. Webinars probably wouldn't succeed within our industry, but podcasts, people love that because gym learners can pop that in, do it while they're you know, listen to it while they're working out or cleaning the gym floor. So I I think I really think it varies demographic, like even demographic, demographic, and audience to audience, and figuring that out. Um, but I am a words person, so a good old blog can get you somewhere. A good old blog with some some solid photos. Um, and then if you're not about writing, I think even just a short video that you're pushing out on your Facebook or via email could really be beneficial. People love video, people love visuals and photos. So if you're writing a blog, make sure you get visuals in there about what you're talking about, if it's possible. And then if you're doing a video, even something very simple can be very powerful. So I know that's kind of not necessarily answering your question, but I do think it depends on the audience.

It's it's a really tough question, and you're right, it does depend on the audience and also changing. I mean, we we track it, right? All the time. We're looking at the local the most recent research, and right now Facebook Live kills it. But you know, next week Instagram could add a feature or tweak an algorithm, and now they're hot, right? So we don't know. We just gotta like, we just gotta uh stay on top of it the best we can. But you know, unfortunately, um that's our job. So we have people on our staff who just do that all the time. Because I wouldn't know. Um I wouldn't know, I couldn't keep track. Um so you you at Box Pro Magazine, you have an interesting point of view, right? Like you you get to see the industry as a whole, you get a lot of feedback on the type of content you're getting out, the people you get to talk to. Um where would you stay compared to other industries, right? Um, other types of business, where do you think the fitness industry has its biggest blind spots? And then where do you think it has its biggest opportunities to to move forward?

Um interesting. So just the fitness industry as a whole?

Yeah, I think so. And it's beside, I mean, and using what you guys get, like, you know, where where do you see like what topics tend to get the hottest, the most attention, and then what areas do you think don't get enough attention, right?

Yeah, yeah. Well, I think specifically for VoxPro's audience, I know one of the topics that actually the affiliate owners are always wanting more of is marketing. Funny enough, they're always trying to figure out how to market better, how to build their brands. I think that's something that people are always hungry for. And we found that in this industry, we found that in the industry of club solutions magazine, uh, marketing is just a huge, I don't know, uh consumption when it comes to our audiences. And I don't know if it's necessarily that people are doing it poorly. Um, I know in Box Pro, like with our audience, I think that's definitely growing and and could use some more growth in the opportunity of marketing. And I know there's tons of resources out there, but in the health club industry, I feel like they're pretty strong marketers, but they're always still hungry for that. They always want to know more. Because I think it it always comes to they want more members and they want to grow their business. So I feel like that is a huge topic that always is prevalent in, I feel like any except for maybe the campus rec, because I mean students are already at their school.

Right, right, yeah, built-in audience.

Yeah, it's like it's like already there. So yeah, I think marketing is a huge one across kind of across the board that I would say is something that is always popping up and always always in conversation.

Yeah. Well, you know, I think if if you can generalize, and and I will right now, that majority of um, you know, gym owners or fitness professionals tend to get into the business because they love coaching, they love helping people, right? And then somewhere along the line, someone plants a seed in their head saying, Hey, you're a great coach, you should own a gym, right? And then they're like, Okay, so they go out and they get They're you know $15,000 to $50,000 and they they buy all the equipment, they get into it, and then maybe they have a sudden um you know push beginning because it's hot and new and fun, and and then it doesn't, right? And then they're like, oh god, there's this whole nasty beast that I have to learn called business and marketing. And um I think that you know explains a lot. Um, you know, I came from the other way. I came from business um into fitness. Uh so I had a little bit of a, you know, luckily a little bit of a stronger background on that. But um, you know, what we're seeing nowadays in in fitness marketing too is that you know, there's there's a high prevalence for what we call crash diet marketing, right? There's these constant like six-week challenges of, you know, they'll get a hundred leads in a matter of two weeks, and then they don't know what to do with them because it's so many, and then they have to, you know, fulfill the boot camp and do all these things. And then when no one's talking about, and this is my rant, no one's talking about the fundamentals of marketing. And they haven't changed, right? You know, there's certain things that transcend technology, and then I think what you already mentioned is is great is that you know, who talk to your clients. Rule number one, what do they want? What do they want? They are your avatar, they are your ideal client. So talk to them. And there's so many simple things, and people are looking for tricks. And um, you know, there are there are tricks, there are things you can do in social media, and there's things you can do through email marketing, but it's fundamentals don't change, and that goes with anything.

Um Yeah, and I think that's funny because I mean when you look at this board of CrossFit, it's all based on fundamentals, and you have to slowly build and slowly grow. And then when you look at their version of marketing, it's like, let's get there as fast as we can. Where where where do we miss the whole translation between the two things? I mean, when has ever I mean, they always say like money doesn't grow on trees, like the quick and easy way to get rich is not quick or easy. Like it doesn't really exist, except that you win the lottery. Like, so yeah, it's interesting looking at that, especially when you put it that way, of the foundations of marketing are just kind of being passed over. And yet we're talking about people who are all about foundations and technique and getting movement right before you move on.

Yeah, but you gotta be able to air squat and plank before you can do cleans and snatches, right? And kipping pull-ups and all those things that we talk about in the fitness industry. This is uh I'm a I'm a bit of a futurist. I like to see, you know, not only uh where we're at now, but where possibly the fitness industry is going in the next year or even six to twelve months. How um is there any where do you see technology taking the fitness industry? Is there anything that you guys have seen or anything you have your eyes on right now?

I mean, I feel like where isn't technology taking the fitness industry? I new stuff comes out all the time. I mean, even if we just look at marketing in terms of um technology that you can use for marketing and social media and all the platforms and apps and gadgets and and connecting with members in that way. And then you think about I don't know, I've I've heard things about wearables, and you know, there are positives and negatives about those, but everything from you know heart rate monitors to Fitbits and stuff and and all that kind of technology. I know I know uh campus recreation center is actually utilizing a new technology where they're putting it in their uh equipment pieces to basically link to an app to let students know what pieces are available when. Yeah, so students can log in and see, oh, there are like seven treadmills that are available. I should go to the fitness center right now, versus you know, showing up and all the treadmills are taken. And then it also will connect the student and let the student's friends know that the student has headed towards the rec center in case they want to join their friend. So even like hearing, yeah, even hearing about technology like that, where it's I don't know, try and build community as well. And I mean, I think about all the uh you know, management softwares out there, especially within the CrossFit industry, try to build community, you know, through their commenting features and white and you know, leaderboards and um likes and stuff like that. So I think technology can be really used to one, build that community, two uh track tracking, I mean, with data and such. Uh I don't know if heart rate monitors will be, you know, the next big thing, but I think definitely data like that will be necessary, um, is necessary and will just continue to grow a necessity. Uh but yeah, so it's it's just interesting what emerges and what like what's gonna happen next. So I'm I'm kind of like who knows? I mean, but I do know that Fit pros need to look into technology because especially in our modern world where all of your members are pretty much utilizing technology in some sort of way. I mean, you're missing people if you're not offering, you know, classes with high-tech gadgets, and if you're not if you're missing people if you're not utilizing different apps or different, you know, ways to reach them through social media platforms. So does that answer your question?

Yeah, it does. I mean, there is no right or wrong answer to that question. It's just insight and kind of what your point of view, you know, with Box Pro gives you. So how is you know, Box Pro Magazine has has done a great job of building, you know, a kind of a global community. How do you guys take advantage of technology to do that and expand and do your marketing?

Isn't that the question?

It is.

Oh man, I mean, it's con we are constantly looking at how we can use technology differently. I I think about even just the different platforms that we've tried or used from um like launching a podcast and using that sort of technology and and realizing like people like to listen to things. Um I think of even just the different social media platforms we have from Instagram and Facebook, and we have a Twitter, but I don't know. I don't know about Twitter, man. I think it'll be interesting where those tweets go. So um but yeah, and then there's also, I mean, there's also just a lot of tracking data and Google Analytics, and a lot of that will drive uh content as well. Um, I mean, that's another thing, especially as you know, if we're going back to the FIPROS and the content that they're building, as they build uh a content base, uh data analytics can also be a big part in determining what's next. You know, maybe after they go and initially ask their members, like a lot of that data can then be used to be like, okay, like these articles are really popular, and so maybe I should continue along this trend. So I know that's a lot of technology that we use. Um we actually set goals just the other day about okay, we want to hit these numbers on these different metrics. Um and that's you know, that's determined by how we produce stories, what we do to our stories when they go up online, how we optimize them with you know, search engine. And it it's very, it's very interesting. But uh yeah, analytics I think is probably one of the largest pieces of technology that we're trying to utilize more because there is so much data that we have, and we just haven't maybe been applying it as effectively. And we're realizing, well, if we have this, we need to apply it because we could understand more what people are looking for, you know, what it is about this story that drew them in. Is it a way that it was formatted? Is it the photos that were in there? So it's just kind of interesting how much even technology applies in print magazine. So I never knew when I first came on that it would be that much back end and analyzation and uh trying to figure out okay, how do we get people to our website? How do we get people to listen to our stuff and read our magazine and um understand it's beneficial?

So that's a great point. I I love that you brought that up. We, you know, we have a proven six-point system, and one of those points is data and analytics. Excuse me. And when most people see that, they're like, well, I don't what does that even mean? I'm like, that is everything. That is how we're tracking all of your work. You know, you don't like if you're not tracking your progress at the gym, if you're not seeing your numbers, right? If you're not doing you know body composition testing once a month for your clients, are you offering them a really good service? How do you know the needle is moving, right? And that's and there's so much things, there's so much you can do now with Dana Analytics in the marketing world, um, in the digital space. It's crazy. It would actually blow people's minds of what we can find out.

Um what you can track.

What you can track. Yeah. It's it blows my mind. It blows my mind sometimes.

Um yeah.

Last question for, or not the last one, but one of the big ones is where do you see where do you see Box Pro magazine um in two years? What's what's your guys' future? Where do you want it to be?

Well, I want it to be bigger and better than ever, of course. Um I would love to, we so we're in the magazine, we're we're a pretty young brand still. Well, BoxPro has only been around for three years. Um still very much a wee little baby, versus uh Club Solutions magazine, which has been established for 15. Um, so I mean, two years, there's so much that can happen in them, but it's just continually like I want us to grow and be established and to have a presence within our industry. Um, I want people to see us as a resource. I want, I want us to be beneficial to the owner and and continue to get the feedback we've gotten. And and man, I would love to do more podcasts, you know, print more issues. That would be amazing. Right now we're in a bi-monthly schedule. It'd be great to go to eight, eight a year, eight issues a year, even a monthly schedule. Um, but it all comes down to the needs of the audience and what they want. Um, and it would be if right now we are actually just uh printed and go out nationally, and I would love to go globally. It was really cool. Um, at the games, I actually met an odor owner from Sweden and he knew who we were. And I was like, I didn't know we reached across any ocean. Yeah, so that was just kind of cool where it was like, okay, so people are reading us even in different countries. So I think I think people think we're a good resource. So um, but yeah, it's just continually, I I just want us to be even more established and and to have an even uh bigger impact, a more positive impact. I mean, who who knows? It's it's just so hard right now as a young brand and uh honestly a young industry that is still trying to figure itself out. Um, and I mean, I think there's definitely evolution happening and uh I don't know, sifting maybe happening. Uh the weak are dying off and the stronger staying on. Um, but it's definitely interesting to see where that goes. And I also think the industry is changing. So that who knows what that could mean for Box Pro. Um, but I know that just like affiliates with this industry, I mean, we have to adapt and evolve with them as well. So it it's gonna be it's gonna be interesting to see where two years because I didn't think we would be where we are now three years ago, starting as a new brand, launching Box Pro for the first time. And I didn't think the industry would be where it is now three years ago. It's changed incredibly large amount from three years in the past. So who knows? But like I said, bigger and better. That's always the goal.

Well, I absolutely have no doubt that you guys will. You guys have a great message, you're serving the niche very well. Uh Heather, how do people get a hold of you if they want to ask you some questions or um bounce some things off you? No, they can't reach out to me.

I don't want to talk.

Um, of course, I love to talk. That's why I'm in this profession. No, I don't like to talk. I like to ask questions. So if you email me, I will ask you questions. But it is Heather at peakmedia.com. And Peak is P-E-A-K-E. That is the best way to get a hold of me. Um, give me about a day. I get a lot of email. So yeah, you can do that. Find me on Instagram. You can search me on Instagram and Facebook. I might friend you. So awesome. But yeah, yeah. So that's about it.

Thank you, Heather. This was really great. It was a great conversation, and uh, I think uh you and I will be talking a lot.

So we'll uh so you are half bad yourself, Eric.

Oh, thanks. Thank you, Heather. I appreciate that. Yeah, I didn't pay her for that.

Yeah. Um no, he did pay me for that, actually, you know, in the mail. So you'll know, but thanks, Eric.

Yeah, you're welcome. Have a great day.

All right, thank you. Bye-bye.

Thank you for listening to this episode of the future of fitness podcasts and webinar series. Uh, we're working really hard here. Great content coming out, and we'd like to express our catchy by offering you a 20 marketing cost of it.